Did you miss GlobalGiving’s Summit on Social Media and Online Giving in New Delhi? Don’t worry! We’ve provided a brief recap of the second day, which focused on strategies and techniques for raising funds online. Check out the Twitter conversation and the event photos online.
Online Community & Social Fundraising: India 2.0 – Session Presentation
Jai Bhujwala, VP, Online & Retail Giving, GiveIndia
Fundraising has evolved with the invention of the internet. Is it no longer a one-way effort of gathering contributions by soliciting donations. Instead, Fundraising 2.0 is an effort to empower your supporters to raise funds using their networks and communities. Jai shares GiveIndia’s tips for harnessing the power of this new phenomenon to raise funds for your organization.
Corporate Engagement in India
Shefali Arora, Account Planner, Google India – Session Presentation
Namrata Rana, Director, Futurescape – Session Presentation
Moderator: Courtney Eskew, Senior Partner Services Associate, GlobalGiving
What can happen when the interests of companies and nonprofits collide? Shefali Arora shared five exciting ways that Google is working with NGOs in India and around the world including the Global Impact Awards, GooglersGive, GoogleServe, The NGO Consultant, and Google Ad Grants. Namrata Rana spoke about an exciting new law in India that requires Indian companies to donate 2% of their net profits to Indian NGOs.
Turning Volunteers into Long-Term Advocates – Session Presentation
Vishal Talreja, CEO & Co-Founder, Dream a Dream
Dream a Dream has successfully engaged hundreds of volunteers over the past several years, including hundreds of corporate volunteers who have become lasting advocates for the organization. Vishal shared insights about the volunteer lifecycle that he has seen at Dream a Dream and provided tips for developing a volunteer engagement strategy.
Building Lasting Donor Relationships
Nandita Mishra, Director of Programs, South Asian Fund Raising Group (SAFRG) – Session Presentation
Priyanka Singh, Chief Executive, Seva Mandir – Session Presentation
Elsa Varghese, Officer – Grants and Communications, Mumbai Mobile Creches – Session Presentation
Moderator: Neeharika Tummala, India Field Representative, GlobalGiving
Attracting donors is one thing, but getting them to continue give is a whole new challenge. Panelists shared their organizations’ secrets to engaging long-term donors: developing a strong donor stewardship plan, building meaningful relationships, showing recognition and appreciation, and communicating impact regularly.
Effective Campaign Fundraising
K. Thiagarajan, Chief of Operations, Agastya International Foundation – Session Presentation
Vasumathi Sriganesh, Founder/CEO, QMed Knowledge Foundation – Session Presentation
Shalia Brijnath, Chairman, Aasraa Trust – Session Presentation
Moderator: Michael Gale, Senior Program Manager, GlobalGiving
These panelists have raised lakhs of rupees from one-month fundraising campaigns! Shaila Brijnath reminded us that if you don’t ask, people won’t give. She talked about the power of hard work and passion in developing a fundraising campaign. K. Thiagarajan shared how to develop a successful campaign strategy and how to leverage trusted donor relationships. Vasumathi Sriganesh wrapped up the session with a discussion about overcoming challenges in online fundraising.
How to Tell Compelling Stories Online – Session Presentation
Kyla Johnson, Communications Associate, Educate Girls
A picture may be worth a thousand words, but a powerful story is priceless. Kyla Johnson shared how Educate Girls uses inspiring stories and reports to motivate donors to give. She provided practical tips for telling engaging stories that keep your network engaged.
Question or comments? Keep the conversation going using the hashtag #SMG14 on Twitter.