Year-End Promotions – Gifts for Good, Year-End Campaign, Recurring Donation Match!

The average American non-profit raises more than 30% of their annual income in the last several weeks of the year! (Read more about year-end giving trends.) That means that your organization has the potential to bring in some much needed cash this November and December. But with so many great organizations out there targeting your supporters and donors, what can you do to stand out? Give donors an incentive to give to your organization!

This year, we’ve got three exciting promotions lined up to help you incentivize donors to give to your projects on GlobalGiving. We’re also continuing to offer training opportunities and one-one-on support to help you get ready for the biggest fundraising time of the year.

See below for more details.

Gifts for Good – Give a gift, get a gift.

SHOFCO cropped

Attract new donors to your projects during the holidays through our Gifts for Good campaign! Give away a gift—jewelry, scarves, and more—in exchange for donations of a certain amount ($25, $50, $75). Your gift will be visible in GlobalGiving’s Gifts for Good “store,” which will be featured in our holiday outreach. Use this opportunity to get your project in front of GlobalGiving’s 125,000 newsletter subscribers, 69,000 Twitter followers and 45,000 Facebook fans.

The Gifts for Good Campaign will run November 20 – December 31, 2013. Participating organizations are responsible for the gift fulfillment (including shipping and handling) of the gifts. GlobalGiving will provide you with the mailing addresses of donors who have made a donation to your project through Gifts for Good in the Gifts Manager in the project entry system. In exchange, you are required to mail (at your organization’s expense) the gifts to the donors within two business days. GlobalGiving will automatically notify donors once their items have been shipped.

Interested in Gifts for Good? Please complete the Gifts for Good form by November 8th.  Only organizations based in the U.S or with volunteers in the U.S, who are able to commit to ship items domestically, are eligible to participate. You will be asked to provide two high resolution photos of your gift against a white background. Food items are not eligible for Gifts for Good. Gifts are limited to one per project.

Questions? Contact Katherine Sammsons at for more information.

Year-End Campaign – Year-end fundraising made easy!

We’re offering NINE bonus awards to the top projects that raise the most money from their supporters in GlobalGiving’s first-ever Year-End Campaign. The campaign begins at 12:01 am EST on December 1st and runs through 11:59 pm EST on December 31st.  Projects must raise at least $3,000 from 30 donors in order to qualify for a bonus award. Bonus awards will be given to organizations that have met the designated thresholds and raised the most funds respectively.


Check out these awesome bonus awards for most money raised:

  • First place: $3,000
  • Second place: $2,000
  • Third place: $1,000
  • Fourth place: $1,000
  • Fifth place: $1,000
  • Sixth place: $500
  • Seventh place: $500
  • Eighth place: $500
  • Ninth place: $500

That’s a lot of chances to win.

The Year-End Campaign is designed to help you motivate your supporters to give throughout the month of December. When your donors are considering which organizations to support during the final weeks of the year, these bonus awards are a great incentive for your supporters to give your project(s). They know that they’re getting added value for their donation. And, the $3,000 threshold and competition for the bonus awards, encourages donors to give more and spread the word.

Terms and Conditions:

  • The Year-End Campaign will begin at 12:01 am EST on December 1st and last through 11:59 pm EST on December 31st.
  • Projects participating in corporate campaigns, including the Microsoft YouthSpark promotion, will be excluded from the Year-End Campaign. You will be notified via email if your project is not eligible for the Year-End Campaign.
  • Check donations must be received by December 24 to qualify.
  • Gift card and text-to-give donations are not eligible for this campaign.
  • Projects must raise at least $3,000 from at least 30 unique donors to qualify for a bonus award.
  • Only new recurring donations, initiated during the month of December, will count towards the $3,000 and 30 donor thresholds. All existing recurring donations, initiated before December 1st, will not count towards the $3,000 and 30 donor thresholds.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted towards the donor bonus awards.
  • Attempts to make multiple credit card transactions from a single IP address in a short period of time will block future transaction attempts from that IP address.
  • Please note that GlobalGiving will monitor and review all donations made through this campaign. GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of bonus awards.
  • Projects must be approved and live on the website by Sunday, November 24th to participate.
  • Donations made on or any GlobalGiving corporate sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for this campaign.
  • GlobalGiving administered funds, such as the Girl Effect Fund and the Safer World Fund are not eligible for matching.


Recurring Donation Match

During the last 12 days of the year, GlobalGiving will be offering a one-time 100% match on all new recurring donations up to $200 per donor! This matching opportunity is a great way to motivate one-time donors to become long-term givers, just in time for the new year! To qualify for the match, donors must give for three consecutive months following the initial donation (for a total of four months).

Terms and Conditions:

  • Eligible donations will be matched 1-to-1 between 12:01 am EST December 20 and 11:59 pm EST December 31.
  • New recurring donations created on will be matched 1-to-1 up to $200 per donor per project. Eligible recurring donations of $201 or larger will be matched at $200.
  • To be eligible for matching, the recurring donation must last for at least three months and have both an initial donation as well as at least three automatic recurring donations. (For a total of four consecutive months.)
  • Recurring donations that are cancelled after the initial donation but prior to the third automatic recurring donation are not eligible for matching.
  • Recurring donations made by project leaders of the recipient project or organization are not eligible for matching.
  • Only recurring donations created on are eligible for this matching offer.
  • This is a one-time matching donation to the project. It is not a repeating monthly match.
  • GlobalGiving will monitor and review all donations made through this matching offer. GlobalGiving hopes to match as many recurring donations as possible, but please note that to uphold the spirit of this matching offer GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds. We reserve the right to prevent abuse of this offer and ensure that as many projects and donors are able to benefit as possible.

Training and Support

Phew. We’ve got a lot planned for this year-end giving season. To help you get ready, we’re offering two webinars in October and ongoing one-on-one support!

Holiday and Year-End Fundraising on GlobalGiving

Join us to learn more about our holiday promotional opportunities and to develop a strategy for your organization’s year-end fundraising!
Date: Thursday, October 17
Times: 9:00 am EDT (This time in your city) and 3:00 pm EDT (This time in your city)
Sign up here!

Donors Communications for Holiday and Year-End Fundraising

Join GlobalGiving’s top fundraisers to hear tips and best practices for communicating and mobilizing donors during November and December.
Date: Tuesday, October 29
Times: 9:00 am EDT (This time in your city) and 3:00 pm EDT (This time in your city)
Sign up here!

alexisOne-on-one Support

Looking for some hands on support with your holiday and year-end planning? Sign up here for a one-on-one call with a member of GlobalGiving’s project team!


No Comments

Comments Closed