Holiday and Year-End Giving Trends

On average, organizations throughout the U.S. raise 30 – 40% of their annual income during the last few weeks of the year (according to our friends at Network for Good and Charity Navigator).

Why the spike in online giving?

In the U.S., all tax deductible donations to non-profits must be made before the end of the year (Dec. 31st) to be eligible for deduction from that year’s taxes. December is also the month of popular American holidays such as Christmas and Hanukkah. Last year, US retail e-commerce spending for the entire November – December 2011 holiday season reached a record $47.6 billion! That’s an increase of 16.8% from the previous year!

In the U.S, year-end fundraising traditionally begins the Monday after Thanksgiving (Nov. 26), otherwise known as Cyber Monday (last year, Cyber Monday was the largest online spending day in history!) but it starts to ramp up for several weeks before. The fundraising seasons lasts until the end of the day on December 31st.

GlobalGiving Year-End Giving Stats

Last year, GlobalGiving raised $4.5 million in November and December, setting a new record for funds raised during the holiday season on the site! Where were all those donations coming from? Well, we have some exciting statistics to share:

  • 19,000 gift cards were redeemed for a total of  more than $1 million;
  • More than 6,000 donors made donations as gifts for more than $400,000;
  • About $500,000 came through employee giving portals; and
  • 400 donors signed up for monthly recurring donations for a total of $10,000 a month!

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