How to Attract the Elusive New Donor, Part 3

Today is the final day in GlobalGiving’s three day blog mini-series on attracting new donors! GlobalGiving has asked its top fundraisers how they attract new donors to their projects. For the past two entries we have shared tips from the experts.

5. Don’t be afraid to reach out to family and friends!

Your personal friends and family can be your biggest advocates.  They care about you and, as a result, the causes that matter to you. So don’t be afraid to share your organization’s challenges with them, involve them in fundraising campaigns, and encourage them to spread the word!

Anna Ninan from Mali Health Organizing Project (MHOP) says that she encourages her staff and volunteers to ask family and friends for support—“Many of our donors are literally our staff’s third grade teachers or dentists.”

6. Increase your visibility on GlobalGiving’s site.


I know, I know, we say it all the time, but that’s because it’s true: GlobalGiving is a tool for expanding your organization’s network of donors! As an advocate for your organization, we too are on the front lines conducting outreach on your behalf by soliciting corporations, spreading the word through social media, and telling our networks about the incredible organizations featured on our site.

Some of our top fundraisers responded that they have been successful in attracting new donors by keeping their project page updated, using compelling and vibrant photos, and posting frequent project reports on GlobalGiving.

It’s no coincidence! These things really do help you attract new donors by increasing your visibility on GlobalGiving’s site. Did you know that GlobalGiving ranks the projects on our site and that we use an algorithm to determine which projects are featured on the homepage? Learn more about increasing your project visibility on GlobalGiving.

Visit the project leader manual to find additional tips for using GlobalGiving to attract new donors.

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