Posts Tagged ‘twitter’

 

Building Trust with Millenial Donors

Posted by Alison Carlman on June 24th, 2011

Hi project leaders! I’m Alison Carlman, GlobalGiving’s Unmarketing Manager. I was privileged to attend the Millennial Donor Summit this week which focused on millennials and social change.

The summit gathered around the idea that targetting millennials is a vital long-term investment for non-profits.  Millenials don’t yet donate as much money as their parents do, but they bring their extensive social networks to the table when they engage with your organization.

At the Summit we discussed the Millenial Donor Report, research conducted by the folks at Johnson Grossnickle & Assoc. This online study of nearly 3,000 20-35 year-olds revealed that Millenial donors thrive in online and mobile environments, but they are still driven by personal relationships and human connections.

Millenials donate to organizations that they TRUST. Where does trust come from? 77% of millennial respondents said that friends and family’s recommendations are a major factor in their giving.  This is an important “unmarketing” principle: your current, satisfied donors are your most important assets. If your current millennial donors feel happy and trust you, then they will promote you amongst their own networks.

How do you get your millenials to feel happy and trust you? Trust is built slowly. With the exception of crises, millennials engage first, and donate second.

According to “ The Trusted Advisor,” trust results from a combination of credibility, reliability, and intimacy.  But these factors are divided by one major bombshell: SELF–INTEREST. Donors, especially millennial donors, can smell self-interest coming from a mile away. (more…)

Zero to Social: GlobalGiving’s Social Media Trainings

Posted by Alexis Nadin on October 5th, 2010

Social isn’t just a tactic for marketing; social is how we live. And as a nonprofit, it should be how your supporters give. Social giving only helps your organization by letting your biggest fans be your advocates. Social networks are tools you can use with your overall marketing strategy to make sure you stay relevant to your supporters.

On September 29, 2010, Alison McQuade, GlobalGiving’s Online Marketing Manager and social media guru, hosted beginner and intermediate trainings on social media. (more…)

Getting Ready for GlobalGiving’s Next Open Challenge

Posted by Alexis Nadin on October 1st, 2010

Tips for organizations that didn’t meet their fundraising goal

Today is an exciting day in the GlobalGiving office! We’re thrilled to announce that the September Open Challenge raised $401,169 from 4,900 donors for 136 organizations!  Amidst the excitement, however, we know that a lot of organizations did not meet GlobalGiving’s thresholds, despite a tremendous amount of organizing, outreach, and effort.

If you represent one of those organizations, don’t worry! We haven’t forgotten about you. We want to work with you to help your organization succeed in GlobalGiving’s next Open Challenge, which runs from November 29 – December 22, 2010! (more…)