training Posts

Day 2 Recap – Summit on Social Media and Online Giving

Jai Bhujwala, VP, Online & Retail Giving, GiveIndia

Jai Bhujwala, VP, Online & Retail Giving, GiveIndia

Did you miss GlobalGiving’s Summit on Social Media and Online Giving in New Delhi? Don’t worry! We’ve provided a brief recap of the second day, which focused on strategies and techniques for raising funds online. Check out the Twitter conversation and the event photos online.

Online Community & Social Fundraising: India 2.0Session Presentation

Jai Bhujwala, VP, Online & Retail Giving, GiveIndia
Fundraising has evolved with the invention of the internet. Is it no longer a one-way effort of gathering contributions by soliciting donations. Instead, Fundraising 2.0 is an effort to empower your supporters to raise funds using their networks and communities. Jai shares GiveIndia’s tips for harnessing the power of this new phenomenon to raise funds for your organization.

Corporate Engagement in India

Shefali Arora, Account Planner, Google IndiaSession Presentation

Namrata Rana, Director, FuturescapeSession Presentation

Moderator: Courtney Eskew, Senior Partner Services Associate, GlobalGiving

Panel Discussion: Corporate Engagement in India

Panel Discussion: Corporate Engagement in India

What can happen when the interests of companies and nonprofits collide? Shefali Arora shared five exciting ways that Google is working with NGOs in India and around the world including the Global Impact Awards, GooglersGive, GoogleServe, The NGO Consultant, and Google Ad Grants. Namrata Rana spoke about an exciting new law in India that requires Indian companies to donate 2% of their net profits to Indian NGOs.

Turning Volunteers into Long-Term AdvocatesSession Presentation

Vishal Talreja, CEO & Co-Founder, Dream a Dream
Dream a Dream has successfully engaged hundreds of volunteers over the past several years, including hundreds of corporate volunteers who have become lasting advocates for the organization. Vishal shared insights about the volunteer lifecycle that he has seen at Dream a Dream and provided tips for developing a volunteer engagement strategy.

Building Lasting Donor Relationships

Nandita Mishra, Director of Programs, South Asian Fund Raising Group (SAFRG) – Session Presentation

Priyanka Singh, Chief Executive, Seva Mandir – Session Presentation

Elsa Varghese, Officer – Grants and Communications, Mumbai Mobile Creches – Session Presentation

Moderator: Neeharika Tummala, India Field Representative, GlobalGiving

Attracting donors is one thing, but getting them to continue give is a whole new challenge. Panelists shared their organizations’ secrets to engaging long-term donors: developing a strong donor stewardship plan, building meaningful relationships, showing recognition and appreciation, and communicating impact regularly.

K. Thiagarajan, Agastya International Foundation on Effective Campaign Fundraising

K. Thiagarajan, Agastya International Foundation on Effective Campaign Fundraising

Effective Campaign Fundraising

K. Thiagarajan, Chief of Operations, Agastya International Foundation – Session Presentation

Vasumathi Sriganesh, Founder/CEO, QMed Knowledge Foundation – Session Presentation

Shalia Brijnath, Chairman, Aasraa Trust – Session Presentation

Moderator: Michael Gale, Senior Program Manager, GlobalGiving

These panelists have raised lakhs of rupees from one-month fundraising campaigns! Shaila Brijnath reminded us that if you don’t ask, people won’t give. She talked about the power of hard work and passion in developing a fundraising campaign. K. Thiagarajan shared how to develop a successful campaign strategy and how to leverage trusted donor relationships. Vasumathi Sriganesh wrapped up the session with a discussion about overcoming challenges in online fundraising.

How to Tell Compelling Stories OnlineSession Presentation

GlobalGiving Team at the end of the Summit

GlobalGiving Team at the end of the Summit

Kyla Johnson, Communications Associate, Educate Girls

A picture may be worth a thousand words, but a powerful story is priceless. Kyla Johnson shared how Educate Girls uses inspiring stories and reports to motivate donors to give. She provided practical tips for telling engaging stories that keep your network engaged.

Question or comments? Keep the conversation going using the hashtag #SMG14 on Twitter.

Online Fundraising Academy: How charity:water is Harnessing the Power of Online Fundraising

technology to end water crisis_croppedKaitlyn Jankowski, charity:water’s Supporter Experience Manager joined us earlier this week for GlobalGiving’s first Online Fundraising Academy session of the year!

charity:water raised more than $8 million from more than 11,000 individual fundraisers in 2012. How did they do it? Kaitlyn shared charity:water’s approach to raising funds online! Kaitlyn manages mycharity:water, helping fundraisers become rockstars!

Session Recording:

Session Notes:

charity: water founded with two goals: end water crisis and reinvent charity

charity: water values

  • 100% model – all donations go towards funding water projects. Overhead costs covered by the Well (private donors, sponsors, board of directors)
  •  Proof – prove every dollar goes to projects. Email reports that provide information about the community money went to. Local partners contribute pictures and GPS coordinates.
  • Brand – having a brand like Apple or Nike. Building campaigns, invest in a creative team, cool corporate partnerships, no advertising or marketing budget. Everything done in house
    • Invest heavily in social media – Twitter, Instagram, Facebook. Posting updates and stories daily, give sneak peak of campaigns, let team travelling in field take over social media
    • Show what people have done in the past to raise money.
    • Use of photos to show brand

Online fundraising platform

  • Birthday model – Individuals raise money on their birthday.
  • People create their own campaign to raise money
    • Ex. Sarah Peck swim to Alcatraz if raise $29,000

Campaigns – charity: water holds 3 campaigns every year

  • World Water Day campaign
  • September campaign
  •  Holiday campaign – When you give clean water, you give other things like hope, beauty, future, etc. Launched new image every day
  • Campaigns focus on a story. Want to inspire people, not to make them feel guilty to give.
  • Specific campaign to buy drilling rig. To stay true to proof model, campaign broke down entire cost, put GPS on truck and can follow on Twitter.

Engage fundraiser and report back on GlobalGiving

  • Project pages allow donors to get a sense of what they’re giving to
  • Quarterly project reports – emailed to all supporters. Good communications tool. Can tell stories, statistics, and impact. Successful organizations report once a month to keep donors engaged.
  • Donors can fundraise themselves – click “+fundraiser” link on your project page. Donors can create their own page to raise money on behalf of an organization.  See example here:

Question & Answer

Q: “How do you get campaigns to go viral? How do you find trendsetters to make campaigns work?” 

A: Campaigns don’t have to go viral to be successful. Fundraisers work really hard. Sarah Peck made goals to get interviews, have pieces published, post blog posts, sent lots of emails, utilized social media. A lot of it comes from the people’s story, not charity: water’s story.

Q: “Is it better to have multiple networks and less frequent posts, or less networks and more frequent posts?” 

A: charity: water has one twitter handle plus one for the drilling rig, and only one Facebook to keep things all on one page. The frequency of posts depends on channel. For Twitter, charity: water posts every day and retweets throughout the day, posts on Instagram every day, but Facebook is different. charity: water posts on Facebook only a few times a week so don’t clutter people’s news feeds. Call to action is different on the each social media site, so utilize it accordingly.

Q: “What channels drive the most conversions to donations?” 

A: Email is very good for fundraising. Give people a call to action and send 3 emails. People need reminders. You can also encourage others to give by recognizing people who already gave. Conversions over social media are smaller because of plausible deniability – you don’t know if people saw the post and people feel like they don’t have to act.

Q: “What are some tips for small organizations that can’t hire a creative team?” 

A: charity: water is good at asking for things for free. There are lots of design agencies who can help and avenues to get marketing and advertising for free. You can also take advantage of volunteer platforms like Sparked ( and VolunteerMatch (

Q: “How does charity: water find fundraisers? How do people find out about charity: water and start the fundraiser process?”

A: Mostly through word of mouth. charity: water works on getting donors to become fundraisers.