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March 18, 2015 Bonus Day

February is almost over and that means the first Bonus Day is right around the corner! To help your organization propel its fundraising efforts in 2015 GlobalGiving is hosting a Bonus Day on March 18, 2015.

Bonus Days are a great reason for your organization to reach out to your donors and ask them to give. It makes it so their donation goes a little further and gives them a short deadline to make a contribution. It is not only an opportunity for you to get matching funds and bonus prizes, but also an opportunity to engage with your donors and keep them excited about your organization!

We’re offering a 30% match on all donations up to $1,000 per donor per project, while funds remain. There is $60,000 available in matching and matching begins at 9:00:00 EDT and lasts until funds run out or 23:59:59 EDT.  There is also $2,000 in bonus prizes available! Don’t miss out on this great opportunity to hit your funding goals and supply your supporters with a time sensitive campaign.

GlobalGiving Bonus Day Support

  • Take a look at this short video tutorial about how to fundraise on Bonus Day.
  • Are you looking for one-on-one support for the upcoming Bonus Day that is being held on March 18th? Sign up for a half hour consultation with Sonja, the campaign manager at GlobalGiving.
  • Sign up here to receive an email notification from GlobalGiving when matching funds run out.
  • Questions about Bonus Day? Please email projecthelp@globalgiving.org

Check out the full terms and conditions for Bonus Day below:

Terms & Conditions

  • Bonus Day begins at 09:00:00 EDT on March 18, 2015 and ends at 23:59:59 PM EDT on March 18, 2015.
  • There is $60,000 in matching funds available.
  • Online donations of up to $1,000 per individual donor per project are eligible to be matched at 30%, while funds last. So for example a donation of $1,500 will receive a $300 match.
  • Bonus Prizes:
    • All bonus prizes will be determined at 11:59:59 EDT on March 18, 2015 pending GlobalGiving approval.
    • The project that raises the most donations on Bonus Day will receive an additional $1,000 from GlobalGiving.
    • The project that secures the most unique donors on Bonus Day will receive an additional $1,000 from GlobalGiving.
    • If projects tie for the most donations raised prize than the project that has the most unique donors will receive the $1,000 bonus prize.
    • If projects tie for the most unique donors prize than the project that has the most donations raised will receive the $1,000 bonus prize.
  • Projects must be approved and live on the globalgiving.org website by March 16, 2015 to be eligible.
  • Only donations made by unique donors per project will be matched. Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted.
  • Only online donations made by credit card, PayPal, or a GlobalGiving official gift card are eligible for matching. Donations made by check or text-to-give are not eligible.
  • Donations made on globalgiving.co.uk or any GlobalGiving corporate sites including Benevity are not eligible for matching.
  • GlobalGiving funds, such as the Ebola Fund and Girl Effect are not eligible for matching.
  • We encourage you to get donations in early, because matching funds will likely run out before the end of the day.
  • Please note that GlobalGiving will monitor and review all donations made through this matching offer.
  • Online donations made using PayPal or credit card must be made by the PayPal account or credit card holder.
  • GlobalGiving will indicate in your donation manager which donations are eligible to be matched based on the time that the donation was made and the method of payment. This does not guarantee that a specific donation will be matched.
  • Any donor who makes an eligible donation on Bonus Day will be able to see the matching funds for their donation on their GlobalGiving receipt page if they refresh the receipt page after 60 seconds. This does not guarantee that a specific donation will be matched.
  • GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds.
  • Please note that all donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.
  • GlobalGiving is a registered nonprofit in the United States. Donations made on globalgiving.org can only be claimed as tax deductible contributions on United States tax returns.
  • Fulfillment fee for donations: GlobalGiving charges a 15% fulfillment fee on donations but works to keep the fees you pay as low as possible while providing you great services and resources. During the March 18, 2015 Bonus Day the fulfillment fee only applies to the initial donation. The fulfillment fee does not apply to the match. The fee covers all transactional charges such as credit card fees, as well as helps cover the costs we incur to promote organizations and projects, provide them with fundraising training and tools, and maintain and improve our online technology in order to keep you connecting with new donors. With our add-on option, we also offer the donor the opportunity to make an additional donation to cover the fee.

As always, let us know if you have any questions at projecthelp@globalgiving.org

 

The 2015 GlobalGiving Video Contest!

It’s here, GlobalGiving’s fourth annual Video Contest!  Every year the GlobalGiving team and our donors are blown away by the amazing submissions. Telling your project’s story through a short film is a great way to inspire donors and give them insight into your work. Read on to learn more about creating an effective short film and details about the contest. We can’t wait to watch your video!

Video Training: Not your Everyday Webinar

Our friends at What Took You So Long Foundation (WTYSL) were kind enough to make an educational video filled with tips on telling projects’ stories through film. This eye catching instructional video offers 34 tips and examples for creating short films about non-profit organizations and international projects. You don’t want to miss it! Click here to watch.

Inspired by WTYSL’s work? We are too! Click here to learn more about this incredible team. You can also learn more about What Took You So Long? by:

Inspiration

So now that you are an expert film maker you may need a little inspiration to get started. Take a look at last year’s grand prize winner, the SOLD project, here.

Day 2 Recap – Summit on Social Media and Online Giving

Jai Bhujwala, VP, Online & Retail Giving, GiveIndia

Jai Bhujwala, VP, Online & Retail Giving, GiveIndia

Did you miss GlobalGiving’s Summit on Social Media and Online Giving in New Delhi? Don’t worry! We’ve provided a brief recap of the second day, which focused on strategies and techniques for raising funds online. Check out the Twitter conversation and the event photos online.

Online Community & Social Fundraising: India 2.0Session Presentation

Jai Bhujwala, VP, Online & Retail Giving, GiveIndia
Fundraising has evolved with the invention of the internet. Is it no longer a one-way effort of gathering contributions by soliciting donations. Instead, Fundraising 2.0 is an effort to empower your supporters to raise funds using their networks and communities. Jai shares GiveIndia’s tips for harnessing the power of this new phenomenon to raise funds for your organization.

Corporate Engagement in India

Shefali Arora, Account Planner, Google IndiaSession Presentation

Namrata Rana, Director, FuturescapeSession Presentation

Moderator: Courtney Eskew, Senior Partner Services Associate, GlobalGiving

Panel Discussion: Corporate Engagement in India

Panel Discussion: Corporate Engagement in India

What can happen when the interests of companies and nonprofits collide? Shefali Arora shared five exciting ways that Google is working with NGOs in India and around the world including the Global Impact Awards, GooglersGive, GoogleServe, The NGO Consultant, and Google Ad Grants. Namrata Rana spoke about an exciting new law in India that requires Indian companies to donate 2% of their net profits to Indian NGOs.

Turning Volunteers into Long-Term AdvocatesSession Presentation

Vishal Talreja, CEO & Co-Founder, Dream a Dream
Dream a Dream has successfully engaged hundreds of volunteers over the past several years, including hundreds of corporate volunteers who have become lasting advocates for the organization. Vishal shared insights about the volunteer lifecycle that he has seen at Dream a Dream and provided tips for developing a volunteer engagement strategy.

Building Lasting Donor Relationships

Nandita Mishra, Director of Programs, South Asian Fund Raising Group (SAFRG) – Session Presentation

Priyanka Singh, Chief Executive, Seva Mandir – Session Presentation

Elsa Varghese, Officer – Grants and Communications, Mumbai Mobile Creches – Session Presentation

Moderator: Neeharika Tummala, India Field Representative, GlobalGiving

Attracting donors is one thing, but getting them to continue give is a whole new challenge. Panelists shared their organizations’ secrets to engaging long-term donors: developing a strong donor stewardship plan, building meaningful relationships, showing recognition and appreciation, and communicating impact regularly.

K. Thiagarajan, Agastya International Foundation on Effective Campaign Fundraising

K. Thiagarajan, Agastya International Foundation on Effective Campaign Fundraising

Effective Campaign Fundraising

K. Thiagarajan, Chief of Operations, Agastya International Foundation – Session Presentation

Vasumathi Sriganesh, Founder/CEO, QMed Knowledge Foundation – Session Presentation

Shalia Brijnath, Chairman, Aasraa Trust – Session Presentation

Moderator: Michael Gale, Senior Program Manager, GlobalGiving

These panelists have raised lakhs of rupees from one-month fundraising campaigns! Shaila Brijnath reminded us that if you don’t ask, people won’t give. She talked about the power of hard work and passion in developing a fundraising campaign. K. Thiagarajan shared how to develop a successful campaign strategy and how to leverage trusted donor relationships. Vasumathi Sriganesh wrapped up the session with a discussion about overcoming challenges in online fundraising.

How to Tell Compelling Stories OnlineSession Presentation

GlobalGiving Team at the end of the Summit

GlobalGiving Team at the end of the Summit

Kyla Johnson, Communications Associate, Educate Girls

A picture may be worth a thousand words, but a powerful story is priceless. Kyla Johnson shared how Educate Girls uses inspiring stories and reports to motivate donors to give. She provided practical tips for telling engaging stories that keep your network engaged.

Question or comments? Keep the conversation going using the hashtag #SMG14 on Twitter.

Day 1 Recap – Summit on Social Media and Online Giving

Did you miss GlobalGiving’s Summit on Social Media and Online Giving in New Delhi? Don’t worry! We’ve provided a brief recap of the first day, which focused on using social media to further your cause online, below. Check out the Twitter conversation and the event photos online.

Mobilizing Youth: Transforming Dialogue to ActionSession presentation

Ritu Sharma on Social Media Strategy

Ritu Sharma on Social Media Strategy

Samyak Chakrabarty, Managing Director, Electronic Youth Media Group & Chief Youth Marketer, DDB Mudra Group
India’s youth aren’t waiting for change to happen – the time is now. How can NGOs leverage the energy of today’s engaged youth to strengthen their organizations and ultimately make a difference both on and offline? Samyak Chakrabarty, one of India’s foremost experts on youth engagement and marketing, shared insights based on his research on youth in India.

Social Media Strategy: How to Think About Social Media as Part of an Integrated Market Strategy – Session Presentation

Ritu Sharma, Director and Co-Founder, Social Media for Nonprofits
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Ritu proposed a four step plan: identify your audience; recruit supporters; engage your audience; and activate your superfans.

Deepa Saptnaker on LinkedIn for NGOs

Deepa Saptnaker on LinkedIn for NGOs

LinkedIn for NGOs Session Presentation

Deepa Saptnaker, Head of Communications – India & Hong Kong
More than 26 million Indian professionals and hundreds of millions of individuals around the globe use LinkedIn to facilitate meaningful connections, making it the world’s largest professional networking site. Is your organization using LinkedIn to connect with volunteers, board members, new staff, and supporters on LinkedIn? Deepa Saptnaker shared best practices for strengthening your organization’s brand, building and engaging your network, and leveraging your networks on LinkedIn. Learn more about nonprofits.linkedin.com.

Drive Change with Online Advertising: Google Ad GrantsSession Presentation

Mohita Mathur, Google-Give Team, Google
More than 14,000 organizations are using Google Ad Grants globally to drive change using online advertising. This program provides eligible nonprofits, ranging in scope and focus from healthcare to arts and culture, with free advertising via Google AdWords to attract volunteers and supporters online. Indian nonprofits can learn more about http://www.google.co.in/grants/apply.html.

Measuring What Matters: Do-It-Yourself Analytics with Syed Khalid Jamal

Measuring What Matters: Do-It-Yourself Analytics with Syed Khalid Jamal

Measuring What Matters: Do-It-Yourself AnalyticsSession Presentation

Syed Khalid Jamal, Digital Communications Manager, U.S. Department of State’s Education USA Program
We gather data to determine what is effective and to improve our efficiency. Data helps us fix what’s broken and it helps us find our advocates, ambassadors, and heroes online. Syed shared what to measure—reach, engagement, competitive data, sentiment, and conversions—and how.

Creating a Movement Through Social MediaSession Presentation

Lavanya Madhyanam, National Development Associate, Teach for India
More than 470,000 people have joined Teach for India’s movement via social media. Using campaigns on Facebook and Twitter, Teach for India is sparking an important conversation about education in India and engaging a large network of fellows, donors, and supporters. Lavanya shared tips for building a brand on social media.

Experiments in Mobile: The Next FrontierSession Presentation

Priyanka Batra, Former Presdient – Delhi, Make a Difference, Anshal Jain, Delhi Fundraising Team, Make a Difference

That piece of metal in your back pocket can help you do a lot more than make calls – it can be a transformative instrument for social change. Make A Difference shared their mobile application, Donut, which they designed to engage Indian youth.

Panel Discussion: Turning Failure into Success

Panel Discussion: Turning Failure into Success

Turning Failure into Success

Sonali khan, Vice President & India country Director, Breakthrough
Tejas Patel, coordinator – Digital Partnerships, Amnesty International, India
Anshu Gupta, Founder and Director, GOONJ
Moderator: Shabnam Aggarwal, CEO, Perspectful Advisors
When we talk about failure, it’s often in the context of what we did wrong. But it’s important to see failure as just a stepping stone on the path to success. In this session, leaders in prominent Indian organizations Amnesty International, Breakthrough, and GOONJ shared how their organizations have embraced opportunities to learn and grow from failure and created a “failure-friendly” culture that encourages experimentation.

Question or comments? Keep the conversation going using the hashtag #SMG14 on Twitter.

Online Fundraising Academy: How charity:water is Harnessing the Power of Online Fundraising

technology to end water crisis_croppedKaitlyn Jankowski, charity:water’s Supporter Experience Manager joined us earlier this week for GlobalGiving’s first Online Fundraising Academy session of the year!

charity:water raised more than $8 million from more than 11,000 individual fundraisers in 2012. How did they do it? Kaitlyn shared charity:water’s approach to raising funds online! Kaitlyn manages mycharity:water, helping fundraisers become rockstars!

Session Recording: www.anymeeting.com/901-831-832/EF53DC82874D

Session Notes:

charity: water founded with two goals: end water crisis and reinvent charity

charity: water values

  • 100% model – all donations go towards funding water projects. Overhead costs covered by the Well (private donors, sponsors, board of directors)
  •  Proof – prove every dollar goes to projects. Email reports that provide information about the community money went to. Local partners contribute pictures and GPS coordinates.
  • Brand – having a brand like Apple or Nike. Building campaigns, invest in a creative team, cool corporate partnerships, no advertising or marketing budget. Everything done in house
    • Invest heavily in social media – Twitter, Instagram, Facebook. Posting updates and stories daily, give sneak peak of campaigns, let team travelling in field take over social media
    • Show what people have done in the past to raise money.
    • Use of photos to show brand

Online fundraising platform

  • Birthday model – Individuals raise money on their birthday.
  • People create their own campaign to raise money
    • Ex. Sarah Peck swim to Alcatraz if raise $29,000

Campaigns – charity: water holds 3 campaigns every year

  • World Water Day campaign
  • September campaign
  •  Holiday campaign – When you give clean water, you give other things like hope, beauty, future, etc. Launched new image every day
  • Campaigns focus on a story. Want to inspire people, not to make them feel guilty to give.
  • Specific campaign to buy drilling rig. To stay true to proof model, campaign broke down entire cost, put GPS on truck and can follow on Twitter.

Engage fundraiser and report back on GlobalGiving

  • Project pages allow donors to get a sense of what they’re giving to
  • Quarterly project reports – emailed to all supporters. Good communications tool. Can tell stories, statistics, and impact. Successful organizations report once a month to keep donors engaged.
  • Donors can fundraise themselves – click “+fundraiser” link on your project page. Donors can create their own page to raise money on behalf of an organization.  See example here: http://www.globalgiving.org/fundraisers/7852.

Question & Answer

Q: “How do you get campaigns to go viral? How do you find trendsetters to make campaigns work?” 

A: Campaigns don’t have to go viral to be successful. Fundraisers work really hard. Sarah Peck made goals to get interviews, have pieces published, post blog posts, sent lots of emails, utilized social media. A lot of it comes from the people’s story, not charity: water’s story.

Q: “Is it better to have multiple networks and less frequent posts, or less networks and more frequent posts?” 

A: charity: water has one twitter handle plus one for the drilling rig, and only one Facebook to keep things all on one page. The frequency of posts depends on channel. For Twitter, charity: water posts every day and retweets throughout the day, posts on Instagram every day, but Facebook is different. charity: water posts on Facebook only a few times a week so don’t clutter people’s news feeds. Call to action is different on the each social media site, so utilize it accordingly.

Q: “What channels drive the most conversions to donations?” 

A: Email is very good for fundraising. Give people a call to action and send 3 emails. People need reminders. You can also encourage others to give by recognizing people who already gave. Conversions over social media are smaller because of plausible deniability – you don’t know if people saw the post and people feel like they don’t have to act.

Q: “What are some tips for small organizations that can’t hire a creative team?” 

A: charity: water is good at asking for things for free. There are lots of design agencies who can help and avenues to get marketing and advertising for free. You can also take advantage of volunteer platforms like Sparked (https://globalgiving.sparked.com/welcome/nonprofit/globalgiving#1) and VolunteerMatch (https://surveyglobalgiving.wufoo.com/forms/volunteer-information/).

Q: “How does charity: water find fundraisers? How do people find out about charity: water and start the fundraiser process?”

A: Mostly through word of mouth. charity: water works on getting donors to become fundraisers.