Perla Ni, CEO of GreatNonprofits and Marc Maxson, who manages GlobalGiving’s storytelling project in East Africa, teamed up to host a training on Community Feedback this week. Listen to the recording and check out a summary below!
“Customer Reviews” are a valuable source of credibility for companies. Amazon, Yelp, and ZAGAT use this feature to attract new customers. The company gains trusting customers without lifting a finger and past customers have a place to share stories about their experiences.
65% of online shoppers read reviews before making a decision. GreatNonprofits harnesses this new trend by allowing volunteers, donors, beneficiaries, and other stakeholders to review nonprofit organizations. These reviews, just like reviews for online stores, gives donors insight into what other stakeholders’ experiences have been like, thus giving the organization credibility.