Recurring Donation Campaign Posts

Build Your Monthly Giving Program With This 100% Monthly Match Offer

Build Your Monthly Giving Program With This 100% Monthly Match Offer

Authored By: Katherine Heidecke

Want to build your monthly giving program? Trying to incentivize donors to give on a more consistent basis? Look no further! GlobalGiving’s 100% Monthly Match on new recurring donations is a great opportunity for your organization to amplify its membership base, while also securing more consistent funding. 

From now until December 31, 2019, all new monthly recurring donations made will be matched 1-to-1 to up $200 per donor per organization while funds last. Please note that this match is only applied to the first donation.

With this match, starting a monthly giving program just became that much easier! At GlobalGiving, we believe that monthly giving programs are a great way to build a strong foundation of diverse donors. This is just one of the many reasons why starting a monthly giving program and encouraging your donors to take part in our 100% Monthly Match could transform your organization. When you build a strong donor base, you’re leading your organization towards the forefront of sustainable funding. 

How To Get Started:

  • Send out an appeal: Thanks to GlobalGiving project appeals, informing your donors about this new matching opportunity is simple! As of this year, there’s no limit to how many project appeals you can send and now you can segment your appeals to get your message to the right audience!
  • Post on social media using our eye-catching graphics: We’ll make it easy for you. We provide the graphics – you make the post!
  • Talk about it at your next event: Sometimes the best way to engage your donors and inform them of new opportunities is through face-to-face interaction!
  • Link your project URL to recurring donation options: When promoting this match offer, link to your project using a URL that defaults to displaying monthly donations. You can do this by adding “?show=recurring” to the end of your project URL or go to the “SHARE” tab on your project page to find your unique monthly donation URL. This nifty trick prevents those trying to give monthly from accidentally making a one-time donation!

Terms & Conditions:

  • An anonymous donor has generously provided $150,000 in matching funds for new recurring donations on GlobalGiving. This matching offer is valid from January 1, 2019 through December 31, 2019 at 11:59:59 p.m. Eastern, or while funds last.
  • The purpose of this matching offer is to get more donors to sign up for recurring monthly giving. Why is this important? Monthly recurring gifts provide the projects on our site with a reliable and sustainable source of funds that they can use to plan programs, create budgets, and expand services. And that means more good happening on the ground!
  • New recurring donations created on GlobalGiving.org during this campaign will be matched 1-to-1 up to $200 per donor per organization while funds last. Eligible recurring donations of $201 or larger will be matched at $200, meaning a $200 recurring donation will get a $200 match.
  • To be eligible for matching, the recurring donation must last for at least three months after the initial donation (a minimum of four donations total). For example, if you start a new recurring donation in November and keep it active through December, January, and February, then your initial donation from November will be matched.
  • Recurring donations that are canceled after the initial donation but before the third automatic recurring donation are not eligible for matching.
  • Recurring donations made by project leaders or staff of the recipient project or organization are not eligible for matching. Donations from board members, however, are eligible for matching.
  • If you change the project that you are supporting, GlobalGiving will direct the match to the project selected when the third automatic recurring donation occurs.
  • Only recurring donations created on GlobalGiving.org are eligible for this matching offer.
  • This is a one-time matching donation to the project. It is not a repeating monthly match.
  • This offer limited to matching a donor’s first recurring donation to a project. If a donor cancels their recurring donation and makes a new recurring donation to the same project, they are not eligible for additional matching.
  • The intent of the matching offer is to match as many unique recurring donors as possible to as many organizations as possible.
  • GlobalGiving will monitor and review all donations made through this matching offer. We hope to match as many recurring donations as possible, but please note that to uphold the spirit of this matching offer GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds. We reserve the right to prevent abuse of this offer and ensure that as many projects and donors are able to benefit as possible.
  • Still have questions? Contact us

Announcing the September 2018 Recurring Match Campaign

GlobalGiving will be running our next Recurring Match Campaign from Monday, September 24 through Friday, September 28, 2018, to help incentivize your donors to start new recurring donations for your project!

Over the years, we’ve found great success with this campaign. Since the first Recurring Match Campaign launched in August 2012, these campaigns have raised more than $2 million dollars for 2,000+ projects on the GlobalGiving platform! We hope you see the value in this campaign for your fundraising and promote it to your supporters.

Announcing the September 2016 Recurring Match Campaign

Announcing the September 2016 Recurring Match Campaign

GlobalGiving will be running our tenth Recurring Match Campaign from September 21 through September 27, 2016 to help incentivize your donors to start new recurring donations for your project!

Over the years, we’ve  found great success with this campaign. Since the first Recurring Match Campaign launched in August 2012, it has raised more than $2 million dollars for 1,991 projects on the GlobalGiving platform! We hope you see the value in this campaign for your fundraising and promote it to your supporters.

Announcing the June 2016 Recurring Match Campaign

Announcing the June 2016 Recurring Match Campaign

GlobalGiving will be running our ninth Recurring Match Campaign from June 27 through July 1, 2016 to help incentivize your donors to start new recurring donations for your project!

Over the years, we’ve  found great success with this campaign. Since the first Recurring Match Campaign launched in August 2012, it has raised more than $1.6 million dollars from 8,167 donors for projects on the GlobalGiving platform! We hope you see the value in this campaign for your fundraising and promote it to your supporters.

The Gift that Keeps on Giving: GlobalGiving’s Recurring Donation Campaign

The holiday season is in full swing and there is no better time to talk to your donors and supporters about the Recurring Donation Campaign. GlobalGiving’s Recurring Donation Campaign began December 1, 2012 and will end at 11:59 pm on December 31, 2012. Click here to read the full terms and conditions and to access the leaderboard.

Haven’t taken advantage of the Recurring Donation Campaign yet? Not a problem. Matching funds are still available! Below you will find ideas for how to make the Recurring Donation Campaign part of your holiday strategy and an email template to help you communicate your “ask”. 

 

Give Recurring Donations as Gifts 

Let donors know that they can give recurring donations as gifts to their family and friends for the holidays. What a great gift option! To make a recurring donation as a gift, click the “Gift or in-honor of” tab, fill out the gift or in-honor information and then at checkout choose the “monthly” frequency options. And just like that you have given the gift that keeps on giving! For step-by-step instructions click here.

 

Tips and Tricks

  • Segment your emails. Consider changing your messaging depending on your audience. Send emails to people who have given, supporters/volunteers and people in your general network.  Changing your approach and messaging depending on the audience will help you get your message out appropriately to each group
  • Write a Facebook status regularly about the campaign
  • Ask your board members, staff and volunteers to share information on the campaign to people within their network and set a goal for the number of asks. For example, every board member tells 10 people in their network about the Recurring Donation Campaign and asks those people to give. Say you have 5 board members, that is 50 asks!


Sample donor email

Hi _________,

Did you know that for only $___ per month – the cost of one [coffee, lunch at a restaurant, sandwich, dinner, etc] – [Your organization] can provide [service or good] to [group] in [country]?

[Include a short personal anecdote about the work that your organization does related to the service you talked about above.]

We depend on donations to make sure we can provide this valuable [service or good] to the community each month. Help us provide a reliable [service or good] to more [people, animals, etc] by signing up for a recurring donation! A recurring donation is easy to set up and automatically goes to your credit card each month so you can help provide a steady income for [the community we work with]without having to worry about making separate donations each month.

By signing up for a recurring donation now you can double your impact through GlobalGiving’s Recurring Donation Campaign! GlobalGiving is matching recurring donations 100%, please click here to learn more. GlobalGiving is also giving away additional $500 grants! We need at least 10 new recurring donations before the end of the day Sunday, December 31 EDT in order to be eligible for bonus grants. Can we count on you?

Sign up for a recurring donation here:  [Link to your project page]. Be sure to click on the “monthly recurring” option below the large orange “donate” button. Here, you will find instructions on setting up a recurring donation.

Want to give the gift that keeps on giving?  Recurring donations can also be given as gifts! Here, you will find instructions on setting up a recurring donation as a gift or in-honor of someone special.

Will you give up one [coffee, lunch, dinner, etc] a month to help [your community]?  Thank you for your support in this campaign!

Best wishes,[YOUR NAME]

Questions?

Questions about the Recurring Donation Campaign? Contact Katherine Sammons, ksammons@globalgiving.org