Recurring Donation Campaign Posts

Announcing the September 2016 Recurring Match Campaign

Announcing the September 2016 Recurring Match Campaign

GlobalGiving will be running our tenth Recurring Match Campaign from September 21 through September 27, 2016 to help incentivize your donors to start new recurring donations for your project!

Over the years, we’ve  found great success with this campaign. Since the first Recurring Match Campaign launched in August 2012, it has raised more than $2 million dollars for 1,991 projects on the GlobalGiving platform! We hope you see the value in this campaign for your fundraising and promote it to your supporters.

Announcing the June 2016 Recurring Match Campaign

Announcing the June 2016 Recurring Match Campaign

GlobalGiving will be running our ninth Recurring Match Campaign from June 27 through July 1, 2016 to help incentivize your donors to start new recurring donations for your project!

Over the years, we’ve  found great success with this campaign. Since the first Recurring Match Campaign launched in August 2012, it has raised more than $1.6 million dollars from 8,167 donors for projects on the GlobalGiving platform! We hope you see the value in this campaign for your fundraising and promote it to your supporters.

The Gift that Keeps on Giving: GlobalGiving’s Recurring Donation Campaign

The holiday season is in full swing and there is no better time to talk to your donors and supporters about the Recurring Donation Campaign. GlobalGiving’s Recurring Donation Campaign began December 1, 2012 and will end at 11:59 pm on December 31, 2012. Click here to read the full terms and conditions and to access the leaderboard.

Haven’t taken advantage of the Recurring Donation Campaign yet? Not a problem. Matching funds are still available! Below you will find ideas for how to make the Recurring Donation Campaign part of your holiday strategy and an email template to help you communicate your “ask”. 

 

Give Recurring Donations as Gifts 

Let donors know that they can give recurring donations as gifts to their family and friends for the holidays. What a great gift option! To make a recurring donation as a gift, click the “Gift or in-honor of” tab, fill out the gift or in-honor information and then at checkout choose the “monthly” frequency options. And just like that you have given the gift that keeps on giving! For step-by-step instructions click here.

 

Tips and Tricks

  • Segment your emails. Consider changing your messaging depending on your audience. Send emails to people who have given, supporters/volunteers and people in your general network.  Changing your approach and messaging depending on the audience will help you get your message out appropriately to each group
  • Write a Facebook status regularly about the campaign
  • Ask your board members, staff and volunteers to share information on the campaign to people within their network and set a goal for the number of asks. For example, every board member tells 10 people in their network about the Recurring Donation Campaign and asks those people to give. Say you have 5 board members, that is 50 asks!


Sample donor email

Hi _________,

Did you know that for only $___ per month – the cost of one [coffee, lunch at a restaurant, sandwich, dinner, etc] – [Your organization] can provide [service or good] to [group] in [country]?

[Include a short personal anecdote about the work that your organization does related to the service you talked about above.]

We depend on donations to make sure we can provide this valuable [service or good] to the community each month. Help us provide a reliable [service or good] to more [people, animals, etc] by signing up for a recurring donation! A recurring donation is easy to set up and automatically goes to your credit card each month so you can help provide a steady income for [the community we work with]without having to worry about making separate donations each month.

By signing up for a recurring donation now you can double your impact through GlobalGiving’s Recurring Donation Campaign! GlobalGiving is matching recurring donations 100%, please click here to learn more. GlobalGiving is also giving away additional $500 grants! We need at least 10 new recurring donations before the end of the day Sunday, December 31 EDT in order to be eligible for bonus grants. Can we count on you?

Sign up for a recurring donation here:  [Link to your project page]. Be sure to click on the “monthly recurring” option below the large orange “donate” button. Here, you will find instructions on setting up a recurring donation.

Want to give the gift that keeps on giving?  Recurring donations can also be given as gifts! Here, you will find instructions on setting up a recurring donation as a gift or in-honor of someone special.

Will you give up one [coffee, lunch, dinner, etc] a month to help [your community]?  Thank you for your support in this campaign!

Best wishes,[YOUR NAME]

Questions?

Questions about the Recurring Donation Campaign? Contact Katherine Sammons, ksammons@globalgiving.org

Tips & Tricks for GlobalGiving’s Recurring Donation Campaign

Are you ready? GlobalGiving’s Recurring Donation Campaign kicks off Saturday, December 1st. Throughout the entire month of December, we are matching all new recurring donations 100% up to $100 per donor. We have $25,000 in matching funds available. Matching will last until funds run out or December 31st at 11:59 pm.

That’s not all! To sweeten the deal, we’re also offering $500 bonus awards to the top FIVE projects with the most new recurring donors in December. Read additional terms and conditions here.

Here are some last minute tips and tricks to help you succeed this December.

How is this campaign different from other GlobalGiving campaigns?

  • Target outreach to your existing donors. Signing up for a recurring donation is a much bigger commitment than making a one-time donation. Focus your outreach on individuals who have supported your organization before with a donation or time.
  • Make it easy for your donors to sign up. Did you know that you can link directly to the recurring donation option on your project page? Just add “?show=recurring” to the end of your project URL. Find the complete link the “Share” tab on your project.
  • Say a big thank you for a bigger commitment! Consider recognizing your recurring donors in a special way by featuring them on your organization’s website, sending them special updates, or giving away a mug or a t-shirt. Get creative! What can you do to recognize recurring donors?
  • Stress the added value of making a recurring donation during this campaign. Let your donors know that their recurring donation will be matched this December and they could help your organization win a $500 bonus award! Emphasize that they have to sign up now in order for their donation to count during this campaign.

How should you communicate this campaign to your donors?

  • Emphasize the value of recurring donations to your organization. Let your donors know that recurring donations are a predictable stream of income for your organization and they make it easier to plan financially. Consider explaining how $20/month is more valuable than $240.
  • Connect donors’ recurring donations to your work on the ground. For example, $40/month is enough to pay teachers’ salaries in Liberia. Give donors concrete examples of how their donations will be used on a monthly basis.
  • Share your goals with your donors. What would you like to accomplish with the money that you raise from this campaign? Maybe pay 10 teachers for a year at a school in Liberia or provide medical treatment for one year for a sick child.

As always….

  • Inspire donors with stories and photos. Help donors connect to the people and communities that their donations will be impacting! Share stories or photos of one or two individuals who have been helped or who will be helped with their donations.
  • Use the deadlinesand the thresholds to encourage donors to give now and as a reason to send reminder emails throughout the campaign.
  • Send personal notes to close donors. Do you have donors that you know personally or that have been giving to your organization for a long time? Consider reaching out to them personally to let them know about this opportunity to support your organization.

Have questions? Email Katherine Sammons at ksammons@globalgiving.org.

Sample donor email – Recurring Donation Campaign

GlobalGiving’s Recurring Donation Campaign begins on Monday, May 2nd at 12:01 am EDT! Use this as an opportunity to increase your organization’s monthly income through consistent and reliable recurring donations. Get your donors excited about the campaign by reaching out to them via email, Facebook, GlobalGiving project reports, etc. See a sample donor email below.

Keep the momentum going throughout the campaign by staying in touch with your donors and letting them know about your progress. Read tips for communicating this campaign to your donors.

Sample donor email: