online fundraising Posts

Let’s Get Ready to (Online) Fundraise!

Let’s Get Ready to (Online) Fundraise!

Who raised over $5.7 million in December 2014? If you guessed GlobalGiving’s nonprofit partners, then you’re right!

Each December, GlobalGiving runs its annual Year-End Campaign to support current nonprofit partners to raise money during the biggest giving season of the year. With October upon us, that means it’s time to start thinking about how to maximize your fundraising efforts and end your year with a financial bang.

According to Blackbaud’s Charitable Giving Report, nonprofits raise more in December than any other month of the year – almost 18% of all annual online giving!

Online Fundraising Academy: Creating a Campaign Strategy


Arlington Academy of Hope

In GlobalGiving’s third session of the 2014 Online Fundraising Academy, we invited Maureen Dugan, the Executive Director of Arlington Academy of Hope, to talk about getting ready for a GlobalGiving Bonus Day. Maureen and her team raised $82,000 in matching campaigns on GlobalGiving in 2013! After participating in GlobalGiving’s first Online Fundraising Academy last year, Maureen is returning to share her advice and insights with this year’s cohort.

Session Recording:

Session Notes:

Arlington Academy of Hope

  • Implements education and health programs in Uganda
  • Donor profile – middle aged or older; most not on social media, so didn’t utilize social media

Build Consensus

  • Discuss with Board of Directors – proposed using social media and GlobalGiving; asked them to be ambassadors
  • Create a Q&A – explains online giving to minimize confusion, create enthusiastic supporters, provides a resource for ambassadors/donors to share information with others
    • Put on website, given to Board and other volunteers
    • Take time to talk to advocates to prepare them for questions before Bonus Days

Make a plan – who to target

  • Regular donors –people who give annually
  • Lapsed donors – people who haven’t given in the past few years
  • Board members – ask them to give, be ambassadors


  • Email (Constant Contact), Facebook, Twitter
    • Keep basic facts the same, but tell the story differently on different platforms
    • Generate excitement, empowerment, time sensitivity, why it’s important
      • Empower donors, tell them their money will go further on matching days
      • Explain how they can make a difference
      • Explain importance of giving on specific day to compel them
  • Timing – 1 month, 1 week, day before
    • Need to do what works best for your donors

Building Trust with Millenial Donors

Hi project leaders! I’m Alison Carlman, GlobalGiving’s Unmarketing Manager. I was privileged to attend the Millennial Donor Summit this week which focused on millennials and social change.

The summit gathered around the idea that targetting millennials is a vital long-term investment for non-profits.  Millenials don’t yet donate as much money as their parents do, but they bring their extensive social networks to the table when they engage with your organization.

At the Summit we discussed the Millenial Donor Report, research conducted by the folks at Johnson Grossnickle & Assoc. This online study of nearly 3,000 20-35 year-olds revealed that Millenial donors thrive in online and mobile environments, but they are still driven by personal relationships and human connections.

Millenials donate to organizations that they TRUST. Where does trust come from? 77% of millennial respondents said that friends and family’s recommendations are a major factor in their giving.  This is an important “unmarketing” principle: your current, satisfied donors are your most important assets. If your current millennial donors feel happy and trust you, then they will promote you amongst their own networks.

How do you get your millenials to feel happy and trust you? Trust is built slowly. With the exception of crises, millennials engage first, and donate second.

According to “ The Trusted Advisor,” trust results from a combination of credibility, reliability, and intimacy.  But these factors are divided by one major bombshell: SELF–INTEREST. Donors, especially millennial donors, can smell self-interest coming from a mile away.

How to Attract the Elusive New Donor, Part 3

Today is the final day in GlobalGiving’s three day blog mini-series on attracting new donors! GlobalGiving has asked its top fundraisers how they attract new donors to their projects. For the past two entries we have shared tips from the experts.

5. Don’t be afraid to reach out to family and friends!

How to Attract the Elusive New Donor, Part 2

Welcome back to GlobalGiving’s three day blog mini-series on attracting new donors! You asked us how to attract new donors to your project. So GlobalGiving posed this question to our top fundraisers. Each day we’re sharing tips from the experts.


3. Be intentional about expanding your network of advocates.