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Day 1 Recap – Summit on Social Media and Online Giving

Did you miss GlobalGiving’s Summit on Social Media and Online Giving in New Delhi? Don’t worry! We’ve provided a brief recap of the first day, which focused on using social media to further your cause online, below. Check out the Twitter conversation and the event photos online.

Mobilizing Youth: Transforming Dialogue to ActionSession presentation

Ritu Sharma on Social Media Strategy

Ritu Sharma on Social Media Strategy

Samyak Chakrabarty, Managing Director, Electronic Youth Media Group & Chief Youth Marketer, DDB Mudra Group
India’s youth aren’t waiting for change to happen – the time is now. How can NGOs leverage the energy of today’s engaged youth to strengthen their organizations and ultimately make a difference both on and offline? Samyak Chakrabarty, one of India’s foremost experts on youth engagement and marketing, shared insights based on his research on youth in India.

Social Media Strategy: How to Think About Social Media as Part of an Integrated Market Strategy – Session Presentation

Ritu Sharma, Director and Co-Founder, Social Media for Nonprofits
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Ritu proposed a four step plan: identify your audience; recruit supporters; engage your audience; and activate your superfans.

Deepa Saptnaker on LinkedIn for NGOs

Deepa Saptnaker on LinkedIn for NGOs

LinkedIn for NGOs Session Presentation

Deepa Saptnaker, Head of Communications – India & Hong Kong
More than 26 million Indian professionals and hundreds of millions of individuals around the globe use LinkedIn to facilitate meaningful connections, making it the world’s largest professional networking site. Is your organization using LinkedIn to connect with volunteers, board members, new staff, and supporters on LinkedIn? Deepa Saptnaker shared best practices for strengthening your organization’s brand, building and engaging your network, and leveraging your networks on LinkedIn. Learn more about nonprofits.linkedin.com.

Drive Change with Online Advertising: Google Ad GrantsSession Presentation

Mohita Mathur, Google-Give Team, Google
More than 14,000 organizations are using Google Ad Grants globally to drive change using online advertising. This program provides eligible nonprofits, ranging in scope and focus from healthcare to arts and culture, with free advertising via Google AdWords to attract volunteers and supporters online. Indian nonprofits can learn more about http://www.google.co.in/grants/apply.html.

Measuring What Matters: Do-It-Yourself Analytics with Syed Khalid Jamal

Measuring What Matters: Do-It-Yourself Analytics with Syed Khalid Jamal

Measuring What Matters: Do-It-Yourself AnalyticsSession Presentation

Syed Khalid Jamal, Digital Communications Manager, U.S. Department of State’s Education USA Program
We gather data to determine what is effective and to improve our efficiency. Data helps us fix what’s broken and it helps us find our advocates, ambassadors, and heroes online. Syed shared what to measure—reach, engagement, competitive data, sentiment, and conversions—and how.

Creating a Movement Through Social MediaSession Presentation

Lavanya Madhyanam, National Development Associate, Teach for India
More than 470,000 people have joined Teach for India’s movement via social media. Using campaigns on Facebook and Twitter, Teach for India is sparking an important conversation about education in India and engaging a large network of fellows, donors, and supporters. Lavanya shared tips for building a brand on social media.

Experiments in Mobile: The Next FrontierSession Presentation

Priyanka Batra, Former Presdient – Delhi, Make a Difference, Anshal Jain, Delhi Fundraising Team, Make a Difference

That piece of metal in your back pocket can help you do a lot more than make calls – it can be a transformative instrument for social change. Make A Difference shared their mobile application, Donut, which they designed to engage Indian youth.

Panel Discussion: Turning Failure into Success

Panel Discussion: Turning Failure into Success

Turning Failure into Success

Sonali khan, Vice President & India country Director, Breakthrough
Tejas Patel, coordinator – Digital Partnerships, Amnesty International, India
Anshu Gupta, Founder and Director, GOONJ
Moderator: Shabnam Aggarwal, CEO, Perspectful Advisors
When we talk about failure, it’s often in the context of what we did wrong. But it’s important to see failure as just a stepping stone on the path to success. In this session, leaders in prominent Indian organizations Amnesty International, Breakthrough, and GOONJ shared how their organizations have embraced opportunities to learn and grow from failure and created a “failure-friendly” culture that encourages experimentation.

Question or comments? Keep the conversation going using the hashtag #SMG14 on Twitter.

Top Take Aways from Summit on Social Media and Online Giving

Rita Soni, CEO, NASSCOM Foundation

Rita Soni, CEO, NASSCOM Foundation

The GlobalGiving team was thrilled to host our first ever two-day Summit on Social Media and Online Giving in New Delhi at the beginning of July. The event was presented in collaboration with Social Media for Nonprofits, the premiere global event series on social media for social good.

I think Deepa Ranganathan put it well when she said:

@SinfullyAlive: It’s unbelievable and inspiring to be in the company of such changemakers representing orgs doing incredible work doing what they do #SMG14

More than 150 nonprofit professionals and fundraising and communications practitioners came from all over India and South Asia to learn how to collaborate to find ways to tackle their funding needs and further their causes using online tools and social media.

Weren’t able to join the Summit? Don’t worry! Here are some important take aways from the event’s Twitter conversation. See the complete Twitter conversation at http://bit.ly/1j0j9Pk . Stay tuned for a summary of Day 1 and 2 coming soon on the Tools & Training Blog

Participants engaged in group discussion

Participants engaged in group discussion

@socialgoodR: Want to have great campaign fundraising? Communication is the key. #smg14#ngopic.twitter.com/ZXQarrqag4

‏@sudeshna09: Use #scheduling tools like #HootSuite to keep your #twitter#engagement regular even while you’re traveling – @ritusharma1#sm4np#SMG14

@ritusharma1: People give from heart, not from rational thinking, communicate impact & use compelling positive images. #smg14 pic.twitter.com/pkkedhXMj4

@sudeshna09:  “Do not refrain from evoking #emotional response from #audience”: Kyla Johnson @educategirls on #storytelling #SMG14 pic.twitter.com/AAsPtF1iOf

@marcmaxson:  13% of donors leave bc they aren’t thanked within first 48hrs… Wow. NGOs thank your donors! #realtalk #SMG14 @KBradd @sudeshna09

@priyakamal: #SMG14 Make the #donate button on ur org website most visible

@socialgoodR: New @CSR law in India means potentially billions of rupees will now be available from the nation’s most profitable co’s. #SMG14

@fattechy: If you do not ask, people will not give, says shalia brijnath of @AasraaTrust on effective #campaign#fundraising #SMG14

Question or comments? Keep the conversation going using the hashtag #SMG14 on Twitter.

Building Trust with Millenial Donors

Hi project leaders! I’m Alison Carlman, GlobalGiving’s Unmarketing Manager. I was privileged to attend the Millennial Donor Summit this week which focused on millennials and social change.

The summit gathered around the idea that targetting millennials is a vital long-term investment for non-profits.  Millenials don’t yet donate as much money as their parents do, but they bring their extensive social networks to the table when they engage with your organization.

At the Summit we discussed the Millenial Donor Report, research conducted by the folks at Johnson Grossnickle & Assoc. This online study of nearly 3,000 20-35 year-olds revealed that Millenial donors thrive in online and mobile environments, but they are still driven by personal relationships and human connections.

Millenials donate to organizations that they TRUST. Where does trust come from? 77% of millennial respondents said that friends and family’s recommendations are a major factor in their giving.  This is an important “unmarketing” principle: your current, satisfied donors are your most important assets. If your current millennial donors feel happy and trust you, then they will promote you amongst their own networks.

How do you get your millenials to feel happy and trust you? Trust is built slowly. With the exception of crises, millennials engage first, and donate second.

According to “ The Trusted Advisor,” trust results from a combination of credibility, reliability, and intimacy.  But these factors are divided by one major bombshell: SELF–INTEREST. Donors, especially millennial donors, can smell self-interest coming from a mile away.

How to Attract the Elusive New Donor, Part 3

Today is the final day in GlobalGiving’s three day blog mini-series on attracting new donors! GlobalGiving has asked its top fundraisers how they attract new donors to their projects. For the past two entries we have shared tips from the experts.

5. Don’t be afraid to reach out to family and friends!

How to Attract the Elusive New Donor, Part 2

Welcome back to GlobalGiving’s three day blog mini-series on attracting new donors! You asked us how to attract new donors to your project. So GlobalGiving posed this question to our top fundraisers. Each day we’re sharing tips from the experts.

 

3. Be intentional about expanding your network of advocates.