Posts Tagged ‘online fundraising’

 

Building Trust with Millenial Donors

Posted by Alison Carlman on June 24th, 2011

Hi project leaders! I’m Alison Carlman, GlobalGiving’s Unmarketing Manager. I was privileged to attend the Millennial Donor Summit this week which focused on millennials and social change.

The summit gathered around the idea that targetting millennials is a vital long-term investment for non-profits.  Millenials don’t yet donate as much money as their parents do, but they bring their extensive social networks to the table when they engage with your organization.

At the Summit we discussed the Millenial Donor Report, research conducted by the folks at Johnson Grossnickle & Assoc. This online study of nearly 3,000 20-35 year-olds revealed that Millenial donors thrive in online and mobile environments, but they are still driven by personal relationships and human connections.

Millenials donate to organizations that they TRUST. Where does trust come from? 77% of millennial respondents said that friends and family’s recommendations are a major factor in their giving.  This is an important “unmarketing” principle: your current, satisfied donors are your most important assets. If your current millennial donors feel happy and trust you, then they will promote you amongst their own networks.

How do you get your millenials to feel happy and trust you? Trust is built slowly. With the exception of crises, millennials engage first, and donate second.

According to “ The Trusted Advisor,” trust results from a combination of credibility, reliability, and intimacy.  But these factors are divided by one major bombshell: SELF–INTEREST. Donors, especially millennial donors, can smell self-interest coming from a mile away. (more…)

How to Attract the Elusive New Donor, Part 3

Posted by Alexis Nadin on November 15th, 2010

Today is the final day in GlobalGiving’s three day blog mini-series on attracting new donors! GlobalGiving has asked its top fundraisers how they attract new donors to their projects. For the past two entries we have shared tips from the experts.

5. Don’t be afraid to reach out to family and friends!

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How to Attract the Elusive New Donor, Part 2

Posted by Alexis Nadin on November 11th, 2010

Welcome back to GlobalGiving’s three day blog mini-series on attracting new donors! You asked us how to attract new donors to your project. So GlobalGiving posed this question to our top fundraisers. Each day we’re sharing tips from the experts.

3. Be intentional about expanding your network of advocates.

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How to Attract the Elusive New Donor, Part 1

Posted by Alexis Nadin on November 10th, 2010

How do we attract new donors? It’s the question on everyone’s mind. Almost every time we talk to our partner organizations –on a site visit, phone call, or training session—that pesky little subject arises.

Luckily, GlobalGiving works with a large pool of fundraising superstars whose work, passion, and fundraising savvy has helped them snag hundreds of new donors over the past few years. So we posed this question to them. Over the next three days we will be sharing their tips and suggestions for attracting new donors in GlobalGiving’s first ever blog mini-series.

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It never hurts to ask…bigger

Posted by alison on November 8th, 2010

Over the last six weeks, GlobalGiving conducted an experiment on your project pages to learn more about donors’ giving behavior.

In the past, the default giving option (the auto-selected button) was always the lowest option on the project page. These giving options are denominations you selected (and can change) when you created your project page.

Hypothesis: If the default giving option was the largest listed amount less than or equal to $30*, then the average donation would increase. (more…)

Please nominate organizations for GlobalGiving’s next Open Challenge!

Posted by Alexis Nadin on October 18th, 2010

We admire you, and the work you’re doing all around the world to make small and big changes in our communities. We’re sure you have many colleagues you admire and who are also doing amazing work. Are they interested in raising funds online? We would love the opportunity to extend them the invitation to join the GlobalGiving platform on your referral! (more…)

Zero to Social: GlobalGiving’s Social Media Trainings

Posted by Alexis Nadin on October 5th, 2010

Social isn’t just a tactic for marketing; social is how we live. And as a nonprofit, it should be how your supporters give. Social giving only helps your organization by letting your biggest fans be your advocates. Social networks are tools you can use with your overall marketing strategy to make sure you stay relevant to your supporters.

On September 29, 2010, Alison McQuade, GlobalGiving’s Online Marketing Manager and social media guru, hosted beginner and intermediate trainings on social media. (more…)

Why Open Challenges?

Posted by Alexis Nadin on September 23rd, 2010

As I stood in a conference room in Mali, brimming with eager and interested organizations, about halfway through my fifth GlobalGiving workshop in West Africa, I received a familiar onslaught of questions: what is the purpose of the Open Challenge? Why does my organization have to raise $5,000 from 40 donors?

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Become a Fundraising Rock Star with GlobalGiving’s Tools & Training Blog!

Posted by Alexis Nadin on September 7th, 2010

Do you want to have your organization featured on GlobalGiving’s homepage? Are you interested in attracting new donors to your organization or using Social Media to expand your online network? Well, you’re in the right place!

Welcome to GlobalGiving’s Tools & Training Blog, a resource for organizations that are interested in using the internet and GlobalGiving’s online fundraising platform to raise money. (more…)

What you’d be surprised to learn about 30% and 50% fundraising matches

Posted by alison on June 30th, 2010

After the success of 2009’s Give More Get More extended matching campaign, we decided to try more in 2010. Most of the feedback we received from Give More Get More centered on the complexity of the matching tiers. So we decided to try simplifying the concept with Bonus Day – 24 hours of blitz fundraising where donations were matched at a certain percentage. (more…)