Did you miss GlobalGiving’s Summit on Social Media and Online Giving in New Delhi? Don’t worry! We’ve provided a brief recap of the first day, which focused on using social media to further your cause online, below. Check out the Twitter conversation and the event photos online.
Mobilizing Youth: Transforming Dialogue to Action – Session presentation
Samyak Chakrabarty, Managing Director, Electronic Youth Media Group & Chief Youth Marketer, DDB Mudra Group
India’s youth aren’t waiting for change to happen – the time is now. How can NGOs leverage the energy of today’s engaged youth to strengthen their organizations and ultimately make a difference both on and offline? Samyak Chakrabarty, one of India’s foremost experts on youth engagement and marketing, shared insights based on his research on youth in India.
Social Media Strategy: How to Think About Social Media as Part of an Integrated Market Strategy – Session Presentation
Ritu Sharma, Director and Co-Founder, Social Media for Nonprofits
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Ritu proposed a four step plan: identify your audience; recruit supporters; engage your audience; and activate your superfans.
LinkedIn for NGOs – Session Presentation
Deepa Saptnaker, Head of Communications – India & Hong Kong
More than 26 million Indian professionals and hundreds of millions of individuals around the globe use LinkedIn to facilitate meaningful connections, making it the world’s largest professional networking site. Is your organization using LinkedIn to connect with volunteers, board members, new staff, and supporters on LinkedIn? Deepa Saptnaker shared best practices for strengthening your organization’s brand, building and engaging your network, and leveraging your networks on LinkedIn. Learn more about nonprofits.linkedin.com.
Drive Change with Online Advertising: Google Ad Grants – Session Presentation
Mohita Mathur, Google-Give Team, Google
More than 14,000 organizations are using Google Ad Grants globally to drive change using online advertising. This program provides eligible nonprofits, ranging in scope and focus from healthcare to arts and culture, with free advertising via Google AdWords to attract volunteers and supporters online. Indian nonprofits can learn more about http://www.google.co.in/grants/apply.html.
Measuring What Matters: Do-It-Yourself Analytics – Session Presentation
Syed Khalid Jamal, Digital Communications Manager, U.S. Department of State’s Education USA Program
We gather data to determine what is effective and to improve our efficiency. Data helps us fix what’s broken and it helps us find our advocates, ambassadors, and heroes online. Syed shared what to measure—reach, engagement, competitive data, sentiment, and conversions—and how.
Creating a Movement Through Social Media – Session Presentation
Lavanya Madhyanam, National Development Associate, Teach for India
More than 470,000 people have joined Teach for India’s movement via social media. Using campaigns on Facebook and Twitter, Teach for India is sparking an important conversation about education in India and engaging a large network of fellows, donors, and supporters. Lavanya shared tips for building a brand on social media.
Experiments in Mobile: The Next Frontier – Session Presentation
Priyanka Batra, Former Presdient – Delhi, Make a Difference, Anshal Jain, Delhi Fundraising Team, Make a Difference
That piece of metal in your back pocket can help you do a lot more than make calls – it can be a transformative instrument for social change. Make A Difference shared their mobile application, Donut, which they designed to engage Indian youth.
Turning Failure into Success
Sonali khan, Vice President & India country Director, Breakthrough
Tejas Patel, coordinator – Digital Partnerships, Amnesty International, India
Anshu Gupta, Founder and Director, GOONJ
Moderator: Shabnam Aggarwal, CEO, Perspectful Advisors
When we talk about failure, it’s often in the context of what we did wrong. But it’s important to see failure as just a stepping stone on the path to success. In this session, leaders in prominent Indian organizations Amnesty International, Breakthrough, and GOONJ shared how their organizations have embraced opportunities to learn and grow from failure and created a “failure-friendly” culture that encourages experimentation.
Question or comments? Keep the conversation going using the hashtag #SMG14 on Twitter.