Today GlobalGiving launched a test of a new project page concept. You may see that your project page looks different or you may not and that’s because we are doing an A/B test before we decide to launch the product fully. Instead of me sharing why I think this test is so exciting for you, I’ll let the team that created this new design share their thoughts. Yesterday I sat down with members of GlobalGiving’s Product Team (Alison, Acacia, and Nick, and Kevin) so they could tell us more about how and why the page is changing:
Why did GlobalGiving decide to update project pages? What’s the goal of having redesigned project pages?
We’re updating the entire site this year, and launching it in phases. The goal of the redesign is to improve the ease and speed with which potential donors find and give to your project. We’re also working to make it a much more beautiful experience on both desktop computers and mobile devices. Our ultimate goal is to help you, our nonprofit partners, showcase your work, and to help donors have a great giving experience.
What was the redesign process like? What kind of user feedback did you and your team collect in order to feel comfortable with the current design?
We have a small team of GlobalGiving staff working on the redesign, but we’re consulting internal and external stakeholders for feedback at various stages. We invited current nonprofit partners, staff, and a handful of users to share their thoughts and experiences with the new design. We feel like we’re at a good place to test out what we’ve come up with, so we’re launching an A/B test to find out whether the new design actually helps users move through the donation process more easily. This means that for the next two weeks or so, only a portion of users will see the new design, and others will still see the old design. We want to make sure that the new design is helping, and not hurting, donation completion rates.
As you and your team were testing and collecting information on the user experience (UX) of the redesign from varied users, did any feedback challenge your original assumptions?