Have you noticed anything different about our homepage? You can now see GlobalGiving’s brand new feature: Trending Projects!
How does it work?
Every night, GlobalGiving updates trending scores for all projects based on their donation activity on GlobalGiving over the last rolling week. Projects with a large relative increase in their donations compared to their activity over the seven previous days will have the highest trending scores.
Each project’s trending score is calculated relative to its own recent donation activity alone. This means a project going from one donation to 10 is more likely to be a top trending project than one that increases from 100 donations to 110 donations, even though they had the same raw increase in donors. This ensures that all projects are on a level playing field when it comes to calculating whether or not they’re trending. Scores are updated every night and will remain the same until they’re updated the following day.
The projects with the top five trending scores will have a banner on their project pages, and the project with the topmost score will be shown on the homepage!
The idea is similar to Twitter’s trending topics and is based on the idea that showing trends publicly can be a useful drive of charitable donations. Research has shown that people get excited to give when they see that others are also excited and already giving, so we hope this will be a great tool to use to mobilize your donors to help you get on the homepage as a trending project!
Right now, the only information available about trending projects is the banner itself. But, in the future, we will email you when your project is trending so you know when your project is on the homepage! We are also exploring ways to let you know when you are close to trending so that you’ll be able to get your donors to help push you over the edge! As our tech team adds new updates to this, we will let you know! If you have feedback or comments about the feature or questions about how it works, please reach out! We are happy to help.