GivingTuesday Posts

#GivingTuesday + GlobalGiving’s Recurring Match Campaign

#GivingTuesday + GlobalGiving’s Recurring Match Campaign

We all know the importance of year-end fundraising, but sometimes it sneaks up on us. That’s why GlobalGiving will be running our eighth Recurring Match Campaign from December 1 through December 31, 2015, to help incentive your donors and start your year-end fundraising on a high note.

The Recurring Match Campaign will launch on one of the largest globally celebrated giving days of the year, #GivingTuesday. Last year alone, The Case Foundation estimates that nonprofits (whose data was available) raised more than $45 million on #GivingTuesday. That’s more than $45 million in just 24 hours! Check out the full report here.

Throughout the years, GlobalGiving has found great success with this campaign. Since the first Recurring Match Campaign launched in August 2012, this campaign has raised more than $1.4 million dollars from 6,241 donors for projects on the GlobalGiving platform! We hope you see the value in this campaign for your year-end fundraising, and there’s no better day to kick it off than #GivingTuesday.

Here are our best tips for making the most of the Recurring Match Campaign on #GivingTuesday (December 1st):

  • Know the ins and outs of the Recurring Match Campaign. Make sure to take a look at the campaign terms and conditions and communicate them clearly to your supporters. Please take a look at the full terms and conditions of the campaign on our website, but here are the highlights:
    • The initial gift of new recurring donations created on will be matched 1-to-1 up to $200 per donor per project. Eligible recurring donations of $201 or larger will be matched at $200.
    • Although donors are required to setup a recurring donation, only the first donation will be matched. This is not an repeating monthly match. This helps us ensure that more projects can benefit from a steady stream of recurring donations.
    • To be eligible for matching, the recurring donation must last for at least three months after the initial donation (a minimum of four donations total). So, for example, if you start a new recurring donation this December, keep it active through January, February, and March, then your initial donation from December will be matched.
  • Get the word out about #GivingTuesday + the Recurring Match Campaign to your existing network. Signing up for a recurring donation is a much bigger commitment than making a one-time donation. Focus your outreach on individuals who have supported your organization before since they already know and trust the work your organization does.
  • Use the power of storytelling and visuals to share the importance of your recurring donation ask.  Highlight one of your programs and share about the impact that your organization’s project has had on the community in which it works or a story about a constituent that a project has benefited. Share with your supporters how much more could be achieved by ensuring a steady flow of donations through a recurring donation and the match provided by the Recurring Match Campaign. Include a photo of a constituent and/or a project that highlights your work (after getting permission) to engage your donors visually. Make sure it’s high resolution.
  • Make it easy for people to set up a recurring donation. Stress the added value of making a recurring donation during this promotion. Let your donors know that their recurring donation will receive a one-time 100% match! Emphasize that #GivingTuesday is the perfect time to start their recurring donation. Share a direct link to the donate monthly tab on your project page in all of your donor communications.
  • Check out for more information about #GivingTuesday. The folks at the 92nd Street Y (where #GivingTuesday was dreamed up) have put together fantastic information on the importance of and how to share the power the #GivingTuesday with your supporters.

We hope that #GivingTuesday is a successful fundraising day for your organization! If you have any questions about the Recurring Match Campaign please contact


Let’s Get Ready to (Online) Fundraise!

Let’s Get Ready to (Online) Fundraise!

Who raised over $5.7 million in December 2014? If you guessed GlobalGiving’s nonprofit partners, then you’re right!

Each December, GlobalGiving runs its annual Year-End Campaign to support current nonprofit partners to raise money during the biggest giving season of the year. With October upon us, that means it’s time to start thinking about how to maximize your fundraising efforts and end your year with a financial bang.

According to Blackbaud’s Charitable Giving Report, nonprofits raise more in December than any other month of the year – almost 18% of all annual online giving!

Increase your fundraising footprint with this year’s #GivingTuesday tips from GlobalGiving

#GivingTuesday is coming up on December 2, 2014. Do you have your fundraising strategy planned and ready to go?



“GivingTuesday is a global day dedicated to giving back…charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.” –


GlobalGiving recently hosted 2 webinars for YouthSpark projects participating in Microsoft’s “Everyone Starts Somewhere” campaign. These webinars included #GivingTuesday tips for fundraising on the big day. Our team would love to share these tips and case studies with you. If you missed the webinar, don’t worry, please find the recording here: Microsoft YouthSpark #GivingTuesday webinar

Getting Ready – Last Minute Tips & Tricks

Follow the steps below to get you and your team ready for the big fundraising day!

1. Set Goals

Think about how many people do you want to reach? Ask yourself how much funding does your organization want to raise? This will help you to stay focused, align your actions with the end goal, and in the end evaluate what you did well and what you can do better next year.

  • #GivingTuesday Funding Goal (excluding matching funds and bonus prizes): ­____________
  • How many donors do you need to reach your funding goal?: ________________



2. Understand the Terms and Conditions & Set Donors’ Expectations

Make sure you have read and reread the terms and conditions of #GivingTuesday. If you have questions about any of the terms or need clarity, please do not hesitate to contact us! Are you involved in a matching campaign that has specific terms and conditions? Make sure you share these terms and conditions with your donors. Remind them how they can help you meet your goals and impact. Setting clear expectations will create a better experience for your donors which will increase the chance in their future participation – they might even invite their friends and family to give.

2014_Microsoft YouthSpark GivingTuesday Campaign Times

2014_Microsoft YouthSpark GivingTuesday_Campaign Times in EST time

3. Plan your Communication Strategy

Create a calendar including steps leading up to and on the day of. Devise a schedule for reaching out to your advocates, volunteers, donors, and social media supporters. Think about which platforms and methods of communication your donors, volunteers, and advocates use most. Through their preferred modes of communication, think about when and how often you will reach out to them. Assign staff to monitor customer service and response to these different platforms. Be prepared to re-post your supporters’ Facebook posts, retweet your advocates’ tweets, and respond to emails immediately. Get creative!

StayClassy shared an experience about an organization that planned their communication strategy months ahead utilizing social media, email and phone calls. By the end of #GivingTuesday, the organization “had blown their $25,000 goal out of the water and raised $97,148.”

Screen Shot 2014-11-23 at 6.42.53 PM

Screen Shot 2014-11-23 at 6.47.04 PM

4. Join the Conversation.

Use #GivingTuesday and other popular hashtags in Twitter and Facebook to spread awareness of your campaign by joining existing conversations. By joining larger existing conversations, your organization can tap into an audience not already familiar with your cause and work.

5. Prep Your Content.

Prep campaign messaging not just for your organization, but create easily sharable and customizable email templates, Twitter posts, Instagrams, and Facebook posts that your networks can share with their networks.

  • Write a project report for GlobalGiving. Submit your project report to GlobalGiving before Bonus Day,and request that it be sent out on December 2nd. In your project report include an update about your project, a quote from a beneficiary, and/or story of one of your beneficiaries. Also, don’t forget to include a call to action for donors to give on Bonus Day. Your project report should inspire them to give.
  • Write and send messaging for your fundraisers to use on #GivingTuesday. You want to make sure that assisting your organization is easy for them, and that they are sharing the correct information. Include a template email, sample tweets, and sample Facebook posts, if relevant.
  • Put together your social social media plan and have Facebook posts and tweets ready to send for the big day.

6. Mobilize Your Current Network.

Turn your donors in to  fundraisers. Instead of asking donors to give this year, why don’t you ask them to share your message this year? Ask them to invite their networks.

  • Identify potential donors, such as board members, former volunteers and interns, and friends/family
  • Identify donor captains. Donor captains are responsible for raising a funding goal on the day of #GivingTuesday… for example, a donor captain may be a former intern that is excited about your work and pledges to raise $300 from 20 donors for your project. Donor captains help your organization grow its network of supporters.
  • Contact donor captains. Let them know why you are asking for their help and tell them how they can help. Remember your donor captains are individuals that care about your organization, the work you are doing, and most importantly they care about you (the number one reason why people give is because someone they know and trust asked them too).

7. Don’t Forget to Thank your Donors!

gift card

Engage with your donors positively and proactively. GlobalGiving makes it easy for nonprofits to thank their donors through the donation manager. Click here to learn more about the thank you note feature

Success Story shared a great success story about an organization who combined the above tips (joining the conversation, engaging community, using social media, and getting creative) to create a successful 24-hour fundraising campaign. For #GivingTuesday, an organization created a photo campaign that included the organization’s specific hashtag and #GivingTuesday. The nonprofit asked local students, volunteers, and community members to give back by participating (not giving), and this resulted in not only more than 1,000 photos with the organization’s messaging being shared on social media, it amplified their organization’s message to the larger #GivingTuesday community, and the organization raised approximately $10,000 in donations.

We hope these tips help you create a solid and effective campaign strategy for this year’s 24-hour day of giving back. Best of luck this #GivingTuesday!

Microsoft YouthSpark #GivingTuesday

Check out these additional great resources that were sourced for this article and provide additional fundraising tips and strategies:

Listen, Act, Learn. Repeat.

We know your time and resources are valuable. We want to help you be as effective as possible with those resources, and we’ve seen that effectiveness is driven by a cycle of progress that involves listening, acting, and learning (and repeating — doing it all again). Think about the questions below in order to test how your strategy worked.

  • LISTEN: You just read tips for a creating a successful #GivingTuesday.
  • ACT: What is one way you are going to fundraise for #GivingTuesday?
  • LEARN: How will you know whether your fundraising strategy worked? What results will you look for in order to measure success?

Microsoft YouthSpark #GivingTuesday has gone global!


gtsavethedateWe are excited to announce that this year, donors in the UK and US are able to make their donations go further while supporting their favorite projects!  Participating projects are able to fundraise on both and, our sister UK site. Only YouthSpark designated projects active on may participate in the campaign, so we are extending an invitation to our Leaders and Superstars with projects that work with youth ages 6-24 in the areas of education, employment, and/or entrepreneurship to join YouthSpark and the 2014 Microsoft YouthSpark #GivingTuesday campaign. Continue reading for more details…

Going global…   geographicglobaldonors

Projects currently listed on that would like to participate in this year’s Microsoft YouthSpark #GivingTuesday must cross-post to by completing this expression of interest form, completing any necessary due diligence, and answer the YouthSpark eligibility questions in PE for each eligible project by November 10th (see below for details on how to join YouthSpark).

YouthSpark projects currently listed on that would like to engage UK donors should complete the cross-posting process to GlobalGiving UK‘s site by November 25th. Let the UK team know you’re interested here as soon as possible.

Campaign details

There will be $350,000 USD total in matching funds released in buckets at two times. In addition to the matching funds, for 24 hours, projects will be competing for bonus prizes including most unique donors and most funds raised. All donations across both sites, matching, and bonus prizes will be calculated in USD on one leaderboard hosted on If you choose to fundraise on both and on #GivingTuesday (December 2, 2014), we advise you to direct your UK donors to your project page link and direct US donors to your project page link.

We would like to note that last year’s #GivingTuesday matching funds ran out very quickly. We have worked to create a campaign structure to address this. However, we do recognize and would like to set expectations accordingly, that matching funds may go quickly again this year.

You can find the full terms and conditions for this year’s Microsoft YouthSpark #GivingTuesday HERE.

Projects participating in Microsoft YouthSpark #GivingTuesday are not eligible for GlobalGiving’s Year-End Campaign (a fundraising initiative on

How to join YouthSpark youtsparkeligibility

November 10th is the deadline to submit your eligibility to participate in Microsoft YouthSpark #GivingTuesday.

In order to apply, all projects must first be active on Once active on, projects then need to be designated as “Eligible for YouthSpark” through project entry (PE).  See this previous post for instruction on how to designate your project for YouthSpark.


Microsoft YouthSpark #GivingTuesday Campaign Webinar

Mark your calendars: if you choose to participate in this campaign, join us for a webinar with tips to get prepared for #GivingTuesday, including potential matching fund scenarios and recommended communication for donors.

Date: November 19, 2014

Times: 6 am PST/9 am EST and 12 pm PST/3 pm EST

Webinar link:

Sign up here!

Please email for any questions. Best of luck this holiday season!

Microsoft YouthSpark #GivingTuesday terms and conditions are here


Microsoft’s YouthSpark #GivingTuesday campaign on GlobalGiving is around the corner (December 2, 2014), and we are gearing up for the 24-hour day of giving! We have finalized the details of this year’s campaign, and we are happy to share that there will be $350,000 USD in matching funds total, half of which will be released at two different times and matched 100% up to $500 USD per donor per project. Projects will also be competing through the entire day for bonus prizes for most unique donors and most funds raised. Please see full terms and conditions below:

Microsoft YouthSpark #GivingTuesday 2014 Terms and Conditions:


  • Only YouthSpark designated projects/microprojects will be matched.
  • YouthSpark projects and microprojects must be on in order to participate in Microsoft YouthSpark #GivingTuesday, but donations made on both and will be eligible for matching and bonus prizes.
  • Organizations newly referred to GlobalGiving’s platform by Microsoft must have all application materials submitted by November 10, 2014 00:00:01 ESTin order to participate in Microsoft’s YouthSpark #GivingTuesday.
  • To express your interest in cross-posting your project from to , you must submit the form to by October 30, 2014 and must have all updated application materials, if needed, submitted by November 10, 2014 00:00:01 EST in order to participate in Microsoft YouthSpark #GivingTuesday. Our Partner Services Team at will respond to your expression of interest form if any further information is needed.
  • To express your interest in cross-posting your project from to, you must submit the form and must have all updated application materials, if needed, submitted by November 25, 2014. will respond to your expression of interest form if any further information is needed.
  • If not already done, current projects and microprojects must submit their “Eligibility for Microsoft YouthSpark” through project entry (PE) to GlobalGiving for approval by November 10, 2014, in order to be eligible for Microsoft YouthSpark #GivingTuesday matching funds and bonus prizes. Approval will be determined by GlobalGiving staff.
  • Eligible projects and microprojects will be identified with a banner on the day of the Microsoft YouthSpark #GivingTuesday campaign.

Matching Available

Bonus Prizes

  • Participating projects will be eligible for the following bonus prizes, calculated from December 2, 2014 00:00:01 PST / 03:00:01 EST / 08:00:01 GMT to December 2, 2014 23:59:59 PST / December 3, 2014 02:59:59 EST / 07:59:59 GMT:
    • 1st place for the project/microproject that secures the most unique donors: $5,000 USD
    • 2nd place for the project/microproject that secures the 2nd most unique donors: $2,000 USD
    • 3rd place for the project/microproject that secures the 3rd most unique donors: $1,000 USD
    • 4th place for the project/microproject that secures the 4th most unique donors: $500 USD
    • 1st place for the project/microproject with the most funds raised: $5,000 USD
    • 2nd place for the project/microproject with the 2nd most funds raised: $2,000 USD
    • 3rd place for the project/microproject with the 3rd most funds raised: $1,000 USD
    • 4th place for the project/microproject with the 4th most funds raised: $500 USD
  • If projects/microprojects tie for any of the most unique donor bonus prizes, then the tied project/microproject with the most funds raised will receive the bonus award.
  • If projects/microprojects tie for any of the most funds raised bonus prizes, then the tied project/microproject with the most unique donors will receive the bonus award.
  • All bonus prizes will be finalized in USD at December 2, 2014 23:59:59 PST / December 3, 2014 02:59:59 EST / 07:59:59 GMT pending GlobalGiving’s approval.
  • All bonus prizes will be disbursed to successful projects by in USD at the end of January with the rest of the donations raised in December.

Donation Eligibility

  • Donations will be matched up to $500 USD (approximately £312; exact exchange rate to be set at the start of the day) per unique donor per project. Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We will actively monitor these and other parameters in our system to ensure that only unique, distinct donors are counted.
  • All bonus prizes and matching will be calculated in USD. Donations made in GBP will be converted to USD using the exchange rate set at the start of the day and disbursed by GlobalGiving as per GlobalGiving’s disbursement policy.
  • Donations made on will be disbursed to your organization by GlobalGiving UK. They will be collected from donors in GBP and sent in the disbursement currency requested.
  • Only online donations (credit card or PayPal) are eligible for matching funds on Only online donations (debit card, credit card, CAF Online or PayPal) are eligible for matching funds on
  • Donations made on any GlobalGiving corporate or third-party sites using GlobalGiving’s API are not eligible for matching. Additionally, donations made by gift card, check, JustGiving, or text-to-give are not eligible for matching funds.
  • Please note that Microsoft and GlobalGiving maintain the right to make a final decision on all matters concerning the allocation of bonus prizes and matching funds and reserve the right to adjust results if necessary.
  • Please note that GlobalGiving will monitor and review all donations made through this offer.
  • Please note that all donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.

Tax Efficient Giving & Fullfillment Fee

  • is a registered nonprofit in the United States. Donations made on can only be claimed as tax deductible contributions on United States tax returns.
  • is a registered charity in the United Kingdom. Donations made on by UK tax payers that provide a full postal address can be claimed for Gift Aid (providing 25% extra to the projects receiving donations).
  • Fulfillment fee for donations: retains a 15% fulfillment fee, and retains a 10% fulfillment fee on donations. The fulfillment fee does not apply to the matching funds. The fulfillment fee covers all transactional charges such as credit card fees, as well as helps cover the costs we incur to promote organizations and projects, provide them with fundraising training and tools, and maintain and improve our online technology in order to keep connecting projects with new donors. offers donors the opportunity to “add on” the fulfillment fee as a direct donation to GlobalGiving, in which case the fulfillment fee will not be retained from the original donation.

GlobalGiving Bonus Day Support

Join us on Wednesday, November 19, 2014, for a webinar on getting prepared for #GivingTuesday, including potential matching fund scenarios and recommended communication to donors.

Questions about Microsoft YouthSpark #GivingTuesday? Please email