GivingTuesday Posts

Make This Year’s #GivingTuesday Count: All Donors, All Day, All Donations!

Make This Year’s #GivingTuesday Count: All Donors, All Day, All Donations!

Last year #GivingTuesday was a record breaker, raising over $168 million dollars for charitable organizations all over the world. Here at GlobalGiving, we know the importance of this day, no matter where you’re located. That’s why this #GivingTuesday, we’re making all donors, all day, all donations count.

Starting at midnight EDT on Tuesday, November 28th and running all day, projects will be competing for a portion of $75,000 Incentive Fund. Your share of the fund will be determined by what percentage of the total fund your organization raises on Giving Tuesday. For example, if your organization raises 5% of the total dollars raised on Giving Tuesday, you will be awarded 5% – or $3,750 – of the Incentive Fund. This means that all donations from all donors will count all day!

There will also be $25,000 in Bonus Prizes to compete for on #GivingTuesday awarded to the top 14 performing organizations with the most funds raised and most unique donors. See Terms + Conditions below for breakdown and eligibility of bonus prizes.

Finally, there will be a 100% match on all recurring donations started on #GivingTuesday up to $200. The initial donation will count towards your total funds raised on the 28th. As always, feel free to reach out if you have any questions!

We’re just five weeks out from #GivingTuesday, start your preparations today!

#GivingTuesday + GlobalGiving’s Recurring Match Campaign

#GivingTuesday + GlobalGiving’s Recurring Match Campaign

We all know the importance of year-end fundraising, but sometimes it sneaks up on us. That’s why GlobalGiving will be running our eighth Recurring Match Campaign from December 1 through December 31, 2015, to help incentive your donors and start your year-end fundraising on a high note.

The Recurring Match Campaign will launch on one of the largest globally celebrated giving days of the year, #GivingTuesday. Last year alone, The Case Foundation estimates that nonprofits (whose data was available) raised more than $45 million on #GivingTuesday. That’s more than $45 million in just 24 hours! Check out the full report here.

Throughout the years, GlobalGiving has found great success with this campaign. Since the first Recurring Match Campaign launched in August 2012, this campaign has raised more than $1.4 million dollars from 6,241 donors for projects on the GlobalGiving platform! We hope you see the value in this campaign for your year-end fundraising, and there’s no better day to kick it off than #GivingTuesday.

Here are our best tips for making the most of the Recurring Match Campaign on #GivingTuesday (December 1st):

  • Know the ins and outs of the Recurring Match Campaign. Make sure to take a look at the campaign terms and conditions and communicate them clearly to your supporters. Please take a look at the full terms and conditions of the campaign on our website, but here are the highlights:
    • The initial gift of new recurring donations created on GlobalGiving.org will be matched 1-to-1 up to $200 per donor per project. Eligible recurring donations of $201 or larger will be matched at $200.
    • Although donors are required to setup a recurring donation, only the first donation will be matched. This is not an repeating monthly match. This helps us ensure that more projects can benefit from a steady stream of recurring donations.
    • To be eligible for matching, the recurring donation must last for at least three months after the initial donation (a minimum of four donations total). So, for example, if you start a new recurring donation this December, keep it active through January, February, and March, then your initial donation from December will be matched.
  • Get the word out about #GivingTuesday + the Recurring Match Campaign to your existing network. Signing up for a recurring donation is a much bigger commitment than making a one-time donation. Focus your outreach on individuals who have supported your organization before since they already know and trust the work your organization does.
  • Use the power of storytelling and visuals to share the importance of your recurring donation ask.  Highlight one of your programs and share about the impact that your organization’s project has had on the community in which it works or a story about a constituent that a project has benefited. Share with your supporters how much more could be achieved by ensuring a steady flow of donations through a recurring donation and the match provided by the Recurring Match Campaign. Include a photo of a constituent and/or a project that highlights your work (after getting permission) to engage your donors visually. Make sure it’s high resolution.
  • Make it easy for people to set up a recurring donation. Stress the added value of making a recurring donation during this promotion. Let your donors know that their recurring donation will receive a one-time 100% match! Emphasize that #GivingTuesday is the perfect time to start their recurring donation. Share a direct link to the donate monthly tab on your project page in all of your donor communications.
  • Check out givingtuesday.org for more information about #GivingTuesday. The folks at the 92nd Street Y (where #GivingTuesday was dreamed up) have put together fantastic information on the importance of and how to share the power the #GivingTuesday with your supporters.

We hope that #GivingTuesday is a successful fundraising day for your organization! If you have any questions about the Recurring Match Campaign please contact projecthelp@globalgiving.org.

 

Let’s Get Ready to (Online) Fundraise!

Let’s Get Ready to (Online) Fundraise!

Who raised over $5.7 million in December 2014? If you guessed GlobalGiving’s nonprofit partners, then you’re right!

Each December, GlobalGiving runs its annual Year-End Campaign to support current nonprofit partners to raise money during the biggest giving season of the year. With October upon us, that means it’s time to start thinking about how to maximize your fundraising efforts and end your year with a financial bang.

According to Blackbaud’s Charitable Giving Report, nonprofits raise more in December than any other month of the year – almost 18% of all annual online giving!

Increase your fundraising footprint with this year’s #GivingTuesday tips from GlobalGiving

#GivingTuesday is coming up on December 2, 2014. Do you have your fundraising strategy planned and ready to go?

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“GivingTuesday is a global day dedicated to giving back…charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.” – GivingTuesday.org

 

GlobalGiving recently hosted 2 webinars for YouthSpark projects participating in Microsoft’s “Everyone Starts Somewhere” campaign. These webinars included #GivingTuesday tips for fundraising on the big day. Our team would love to share these tips and case studies with you. If you missed the webinar, don’t worry, please find the recording here: Microsoft YouthSpark #GivingTuesday webinar

Getting Ready – Last Minute Tips & Tricks

Follow the steps below to get you and your team ready for the big fundraising day!

1. Set Goals

Think about how many people do you want to reach? Ask yourself how much funding does your organization want to raise? This will help you to stay focused, align your actions with the end goal, and in the end evaluate what you did well and what you can do better next year.

  • #GivingTuesday Funding Goal (excluding matching funds and bonus prizes): ­____________
  • How many donors do you need to reach your funding goal?: ________________

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2. Understand the Terms and Conditions & Set Donors’ Expectations

Make sure you have read and reread the terms and conditions of #GivingTuesday. If you have questions about any of the terms or need clarity, please do not hesitate to contact us! Are you involved in a matching campaign that has specific terms and conditions? Make sure you share these terms and conditions with your donors. Remind them how they can help you meet your goals and impact. Setting clear expectations will create a better experience for your donors which will increase the chance in their future participation – they might even invite their friends and family to give.

2014_Microsoft YouthSpark GivingTuesday Campaign Times

2014_Microsoft YouthSpark GivingTuesday_Campaign Times in EST time

3. Plan your Communication Strategy

Create a calendar including steps leading up to and on the day of. Devise a schedule for reaching out to your advocates, volunteers, donors, and social media supporters. Think about which platforms and methods of communication your donors, volunteers, and advocates use most. Through their preferred modes of communication, think about when and how often you will reach out to them. Assign staff to monitor customer service and response to these different platforms. Be prepared to re-post your supporters’ Facebook posts, retweet your advocates’ tweets, and respond to emails immediately. Get creative!

StayClassy shared an experience about an organization that planned their communication strategy months ahead utilizing social media, email and phone calls. By the end of #GivingTuesday, the organization “had blown their $25,000 goal out of the water and raised $97,148.”


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4. Join the Conversation.

Use #GivingTuesday and other popular hashtags in Twitter and Facebook to spread awareness of your campaign by joining existing conversations. By joining larger existing conversations, your organization can tap into an audience not already familiar with your cause and work.

5. Prep Your Content.

Prep campaign messaging not just for your organization, but create easily sharable and customizable email templates, Twitter posts, Instagrams, and Facebook posts that your networks can share with their networks.

  • Write a project report for GlobalGiving. Submit your project report to GlobalGiving before Bonus Day,and request that it be sent out on December 2nd. In your project report include an update about your project, a quote from a beneficiary, and/or story of one of your beneficiaries. Also, don’t forget to include a call to action for donors to give on Bonus Day. Your project report should inspire them to give.
  • Write and send messaging for your fundraisers to use on #GivingTuesday. You want to make sure that assisting your organization is easy for them, and that they are sharing the correct information. Include a template email, sample tweets, and sample Facebook posts, if relevant.
  • Put together your social social media plan and have Facebook posts and tweets ready to send for the big day.

6. Mobilize Your Current Network.

Turn your donors in to  fundraisers. Instead of asking donors to give this year, why don’t you ask them to share your message this year? Ask them to invite their networks.

  • Identify potential donors, such as board members, former volunteers and interns, and friends/family
  • Identify donor captains. Donor captains are responsible for raising a funding goal on the day of #GivingTuesday… for example, a donor captain may be a former intern that is excited about your work and pledges to raise $300 from 20 donors for your project. Donor captains help your organization grow its network of supporters.
  • Contact donor captains. Let them know why you are asking for their help and tell them how they can help. Remember your donor captains are individuals that care about your organization, the work you are doing, and most importantly they care about you (the number one reason why people give is because someone they know and trust asked them too).

7. Don’t Forget to Thank your Donors!

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Engage with your donors positively and proactively. GlobalGiving makes it easy for nonprofits to thank their donors through the donation manager. Click here to learn more about the thank you note feature

Success Story

GivingTuesday.org shared a great success story about an organization who combined the above tips (joining the conversation, engaging community, using social media, and getting creative) to create a successful 24-hour fundraising campaign. For #GivingTuesday, an organization created a photo campaign that included the organization’s specific hashtag and #GivingTuesday. The nonprofit asked local students, volunteers, and community members to give back by participating (not giving), and this resulted in not only more than 1,000 photos with the organization’s messaging being shared on social media, it amplified their organization’s message to the larger #GivingTuesday community, and the organization raised approximately $10,000 in donations.

We hope these tips help you create a solid and effective campaign strategy for this year’s 24-hour day of giving back. Best of luck this #GivingTuesday!

Microsoft YouthSpark #GivingTuesday

Check out these additional great resources that were sourced for this article and provide additional fundraising tips and strategies:

Listen, Act, Learn. Repeat.

We know your time and resources are valuable. We want to help you be as effective as possible with those resources, and we’ve seen that effectiveness is driven by a cycle of progress that involves listening, acting, and learning (and repeating — doing it all again). Think about the questions below in order to test how your strategy worked.

  • LISTEN: You just read tips for a creating a successful #GivingTuesday.
  • ACT: What is one way you are going to fundraise for #GivingTuesday?
  • LEARN: How will you know whether your fundraising strategy worked? What results will you look for in order to measure success?

Microsoft YouthSpark #GivingTuesday has gone global!

 

gtsavethedateWe are excited to announce that this year, donors in the UK and US are able to make their donations go further while supporting their favorite projects!  Participating projects are able to fundraise on both GlobalGiving.org and GlobalGiving.co.uk, our sister UK site. Only YouthSpark designated projects active on GlobalGiving.org may participate in the campaign, so we are extending an invitation to our Leaders and Superstars with projects that work with youth ages 6-24 in the areas of education, employment, and/or entrepreneurship to join YouthSpark and the 2014 Microsoft YouthSpark #GivingTuesday campaign. Continue reading for more details…

Going global…   geographicglobaldonors

Projects currently listed on GlobalGiving.co.uk that would like to participate in this year’s Microsoft YouthSpark #GivingTuesday must cross-post to globalgiving.org by completing this expression of interest form, completing any necessary due diligence, and answer the YouthSpark eligibility questions in PE for each eligible project by November 10th (see below for details on how to join YouthSpark).

YouthSpark projects currently listed on GlobalGiving.org that would like to engage UK donors should complete the cross-posting process to GlobalGiving UK‘s site by November 25th. Let the UK team know you’re interested here as soon as possible.

Campaign details

There will be $350,000 USD total in matching funds released in buckets at two times. In addition to the matching funds, for 24 hours, projects will be competing for bonus prizes including most unique donors and most funds raised. All donations across both sites, matching, and bonus prizes will be calculated in USD on one leaderboard hosted on GlobalGiving.org. If you choose to fundraise on both GlobalGiving.org and GlobalGiving.co.uk on #GivingTuesday (December 2, 2014), we advise you to direct your UK donors to your GlobaGiving.co.uk project page link and direct US donors to your GlobalGiving.org project page link.

We would like to note that last year’s #GivingTuesday matching funds ran out very quickly. We have worked to create a campaign structure to address this. However, we do recognize and would like to set expectations accordingly, that matching funds may go quickly again this year.

You can find the full terms and conditions for this year’s Microsoft YouthSpark #GivingTuesday HERE.

Projects participating in Microsoft YouthSpark #GivingTuesday are not eligible for GlobalGiving’s Year-End Campaign (a fundraising initiative on GlobalGiving.org).

How to join YouthSpark youtsparkeligibility

November 10th is the deadline to submit your eligibility to participate in Microsoft YouthSpark #GivingTuesday.

In order to apply, all projects must first be active on GlobalGiving.org. Once active on GlobalGiving.org, projects then need to be designated as “Eligible for YouthSpark” through project entry (PE).  See this previous post for instruction on how to designate your project for YouthSpark.

 

Microsoft YouthSpark #GivingTuesday Campaign Webinar

Mark your calendars: if you choose to participate in this campaign, join us for a webinar with tips to get prepared for #GivingTuesday, including potential matching fund scenarios and recommended communication for donors.

Date: November 19, 2014

Times: 6 am PST/9 am EST and 12 pm PST/3 pm EST

Webinar link: anymeeting.com/globalgivingus1

Sign up here!

Please email projecthelp@globalgiving.org for any questions. Best of luck this holiday season!