fundraising Posts

Announcing the 2nd Anniversary Typhoon Haiyan Matching Campaign

Announcing the 2nd Anniversary Typhoon Haiyan Matching Campaign

On November 8, 2013, Typhoon Haiyan (known locally as Yolanda) caused catastrophic damage and devastated many lives, affecting more than 12 million people. On the first anniversary of the Typhoon, GlobalGiving offered a 100% match for all donations to projects promoting long-term recovery in the Philippines. Partners like you raised more than $100,000 from more than 400 donors!

We would like to announce the 2nd anniversary matching campaign to support your recovery and rebuilding efforts from the typhoon, because as we know, disasters don’t end when the news stops. Mark your calendars and notify your donors: the 100% match campaign starts on globalgiving.org and  globagiving.co.uk on November 5th at 20:00:01 ET, and it will last until funds run out. Find out what time it starts where you are here.

Here are the criteria for a donation to get matched (see full terms and conditions below):

  • Projects must be Typhoon Haiyan relief and/or rebuilding focused, based in the Philippines.
  • On November 3, 2015, check the leaderboard on globalgiving.org and/or globalgiving.co.uk to make sure your project is on it. If not, please notify our team at projecthelp@globalgiving.org.
  • Only donations made online are eligible for matching. This includes donations made by credit/debit card, PayPal, and GlobalGiving gift card. For donations through globalgiving.co.uk, CAF online donations will also be eligible.
  • Donations up to $1,000 per donor per organization will be matched while funds last on GlobalGiving.org. Donations up to £600 per donor per organization on globalgiving.co.uk will be matched while funds last.
  • If matching funds run out, donations will no longer be matched. Please note that matching funds on GlobalGiving.org and GlobalGiving.co.uk can run out at different times. You should check each leaderboard to view the available matching.
  • Donations on corporate platforms, on JustGiving, or donations by check will not be matched on either platform.

Here are the key differences to note:

GlobalGiving’s Year-End Campaign is Here!

GlobalGiving’s Year-End Campaign is Here!

It’s that time of year again – holiday fundraising and GlobalGiving’s Year-End Campaign!  The campaign begins at 00:00:01 EST on December 1st and runs through 23:59:59 pm EST on December 31st.

To sweeten this holiday season, GlobalGiving is putting up $10,000 in Bonus Grants to incentivize even more giving during December.

Check out these awesome bonus awards for the projects with the most money raised:

  • First place: $3,000
  • Second place: $2,000
  • Third place: $1,000
  • Fourth place: $1,000
  • Fifth place: $1,000
  • Sixth place: $500
  • Seventh place: $500
  • Eighth place: $500
  • Ninth place: $500

That’s a lot of chances to win.

Projects must raise at least $3,000 from 30 donors in order to qualify for a bonus award. Bonus awards will be given to organizations that have met the designated thresholds and raised the most funds respectively.

An organization can only win one of the Bonus Prizes. Therefore, organizations are only able to enter one project into the campaign this year.

The Year-End Campaign is designed to help you motivate your supporters to give throughout the month of December. When your donors are considering which organizations to support during the final weeks of the year, these bonus awards are a great incentive for your supporters to give to your project. They know that their donation will go a little further. And, the $3,000 and 30 donor thresholds encourage donors to give more and spread the word. Sign up here to join the campaign!

Terms and Conditions:

  • The Year-End Campaign will begin at 00:00:01 EST (midnight) on December 1, 2015 and last through 23:59:59 EST on December 31, 2015.
  • Projects will NOT be automatically enrolled in this campaign. Organizations must complete this simple online form by Friday, November 20 at 23:59:59 EST to participate in the Year-End Campaign.
  • Organizations can only have one project in the Year-End Campaign.
  • Donations made through cause-marketing campaigns and other corporate promotions are not eligible for the Year-End Campaign and will not be reflected on the leaderboard.
  • Projects participating in select corporate campaigns, such as the Safer World Fund, will be excluded from the Year-End Campaign. You will be notified via email before the campaign if your project is not eligible for the Year-End Campaign.
  • Projects must be approved and live on the GlobalGiving.org website by Thursday, November 19th to participate.
  • Check donations must be received by December 23rd to qualify.
  • Gift card and text-to-give donations are not eligible for this campaign.
  • A project must raise at least $3,000 from at least 30 unique donors to qualify for a bonus award.
  • Should projects tie for the bonus awards, then the project that has the most unique donors will receive the bonus prize.
  • Only new recurring donations, initiated during the month of December, will count towards the $3,000 and 30 donor thresholds and the bonus prizes. All existing recurring donations, initiated before December 1, 2015 will not count.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted towards the thresholds.
  • Online donations made using PayPal or credit card must be made by the PayPal account or credit card holder.
  • All donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.
  • GlobalGiving will monitor and review all donations made through this campaign. GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of bonus awards.
  • Donations made on globalgiving.co.uk or any GlobalGiving corporate sites (including Nike, Eli Lilly, Yourcause, etc) are NOT eligible for this campaign.
  • GlobalGiving is a registered nonprofit in the United States. Donations made on GlobalGiving.org can only be claimed as a tax deductible contributions on United States tax returns.
  • Fulfillment fee for donations: GlobalGiving charges a 15% fulfillment fee on donations but works to keep the fees you pay as low as possible while providing you great services and resources. The fee covers all transactional charges such as credit card fees and helps cover the costs we incur to promote organizations and projects, provide them with fundraising training and tools, and maintain and improve our online technology in order to keep you connecting with new donors. With our add-on option, we also offer the donor the opportunity to make an additional donation to cover the fee.
Arlington Academy of Hope: A GlobalGiving Success Story

Arlington Academy of Hope: A GlobalGiving Success Story

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Arlington Academy of Hope (AACase Study_AAH_Blog_3_Photo 1H) is a small, nonprofit located in Arlington, Virginia, that helps support  children living in the Bududa district of Eastern Uganda reach their full potential by providing them with access to quality education and health services. In 1995, the organization’s founders John and Joyce Wanda relocated to Arlington, Virginia. There, they witnessed the high level of education their children received in the public school system and were inspired to create the same experience for students in Uganda. In 1999, they began providing financial resources for education purposes to a handful of students in local schools, but they wanted to do more, so in 2004 they established a primary school in the village of Bumalukani, and in 2015 about 350 students are enrolled.

 

Case Study_AAH_Blog_3_Title 2Case Study_AAH_Blog_3_Photo 2AAH’s primary school grew rapidly, both in the number of students it was supporting and the number of graduating students eligible to attend secondary school. By 2006, 100% of AAH’s seventh graders were passing their national exams and qualifying for admission to secondary schools throughout Uganda. While the AAH team celebrated this milestone, they faced a new challenge. How could they ensure that their primary school graduates attended and completed secondary school? They badly wanted to support their students beyond primary school but found that they did not have the resources to do so. AAH has a solid base of donors and supporters in the United States, but the increasing number of students eligible for secondary school would require them to raise funds quickly and look outside their existing network.

 

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Case Study_AAH_Blog_3_Quote 1In order to grow their programs AAH’s Executive Director Maureen Dugan knew they needed to increase their visibility and find a broader donor base. Maureen searched for a crowdfunding platform that would help the organization grow their donor network and provide hands on customer support. For Maureen and her team, that platform is GlobalGiving. In 2012, AAH joined GlobalGiving’s September Open Challenge.“I had no prior experience with online fundraising; it was not a part of my skillset when I came to AAH,” explained Maureen. But she soon found that GlobalGiving specialized in working with organizations new to crowdfunding. “What’s great is that GlobalGiving works with organizations at all different levels.The GG staff is very approachable. Don’t be afraid to ask questions and call in,” Maureen stated.

Case Study_AAH_Blog_3_Photo 4By explaining the potential of a partnership with GlobalGiving to their supporters,  the AAH team was able to get them behind their Open Challenge campaign, and they raised almost $7,000 during the Open Challenge. Due to more donors and increased funding, 100% of AAH primary school graduates have gone on to secondary schools since 2012! Rachel, who began as an AAH primary school student, is now entering her third year at university. She credits AAH for her success as a student: “Before AAH, I just assumed that after 7th grade, I would get married. That is what all my older sisters did. That was all I knew. Now, I am in university and will have a career helping others.”

 

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Maureen and the AAHCase Study_AAH_Blog_3_Quote 2 team are now crowdfunding experts! Due to their hard work and open communication with the GlobalGiving staff the AAH team quickly became a Superstar organization that actively participates in GlobalGiving’s programs. “GlobalGiving is making us a more effective organization because of what the team asks us to do and by the tools and information they share. GlobalGiving also increases the visibility of our organization, even though we are small”, Maureen said. Maureen has made learning from GlobalGiving’s tools and programs like the Online Fundraising Academy an investment  and priority. Maureen shared her experience with the Online Fundraising Academy, “GG has brought many new donors to us and enabled many youths to go to school as a result. I would say that the Fundraising Academy was an absolute lifesaver for us.”

Case Study_AAH_Blog_3_NumbersAs of July 2015, the team has raised more than $300,000 on the GlobalGiving platform, including $15,681 in GlobalGiving’s July Partner Rewards Bonus Day.  AAH’s crowdfunding success has allowed them to provide each of their students with a secondary education and the greater Bumwalukani community of schools with additional resources ensuring that students like Rachel will continue their education.

 

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All photo credit to AAH

Written in collaboration by Karis Ailabouni, Jenn Bell, and Emma Park, and Katherine  Sammons

Designed by Emma Park 

Awamaki: A GlobalGiving Success Story

Awamaki: A GlobalGiving Success Story

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Based in the Sacred Valley of Peru, Awamaki works to empower rural female artisans by providing them with the training and market access to run successful cooperative businesses. The organization’s mission is to enable these women to generate a reliable source of income and lead their communities out of poverty.

Founded in 2009 by Kennedy Leavens, Awamaki originally served a single cooperative made up of 10 women. Now, the nonprofit works with 150 women in eight cooperatives. Awamaki’s cooperative members like Florentina not only run successful businesses but also engage in sustainable tourism and community education programs.

 

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A year after the organization was created, Awamaki’s team and cooperative members were making great strides in their work. They came across an exciting opportunity, the chance for two Awamaki members to travel to Santa Fe, New Mexico, the location of America’s largest folk art market. Participation in the market could be an amazing opportunity to connect their cooperative to an expansive global market. However, the organization needed to raise funds in order to be able to participate.

 

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Case Study_Awamaki_Blog_3_Quote 1As Awamaki searched for a way to fund the trip, it became clear that their current income would not cover the cost. They identified crowdfunding as a way to tap into their broad network of global donors.  Kennedy recalls, “We had no previous experience in online fundraising, but we figured we had nothing to lose.” By raising small amounts of money from a large number of people, Awamaki hoped to receive the financial boost they needed to achieve their goal.

It was decided that crowdfunding was the solution, but how?  As a small, internationally-based nonprofit, Awamaki needed a platform that would effectively rally their supporters, connect them with new donors who care about their cause, and offer them tools to help grow their organization. The Awamaki team was introduced to GlobalGiving through a friend and after learning more about the platform it was decided that GlobalGiving was the right fit.

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Awamaki joined GlobalGiving’s Open Challenge, which is a time-bound campaign that offers an opportunity to test out the power of crowdfunding. They built a project page on GlobalGiving that shared their story with potential donors and then spread the word about their GlobalGiving project through phone calls, emails, and social media outreach. Awamaki’s supporters were inspired to help the organization succeed in the Open Challenge due the team’s unwavering enthusiasm for their work and time sensitive nature of the Open Challenge.

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The Awamaki team and members were blown away by the results of their fundraising efforts on GlobalGiving. In just 30 days, Awamaki raised more than $10,000 from 379 unique donors and earned $5,000 in bonus prizes from GlobalGiving! Most importantly, two team members were able to attend the market in Santa Fe and spread the word about Awamaki.

 

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Awamaki joined GlobalGiving with the intent of funding one unique project. Today, Awamaki is a Superstar on the GlobalGiving platform and raises around $12,000 every year! As Leavens puts it, “GlobalGiving has helped our organization to grow and is now part of our core operations.” What’s their strategy for long-term success? Rallying their donor base around GlobalGiving’s Bonus Days.The Awamaki team has found that establishing a specific monetary and donor engagement goal during a time-bound campaign creates an urgency that motivates donors to give.

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Today, Awamaki has been able to continue to harness the power of a crowd to further their mission so that cooperative members like Florentina can continue their businesses for years to come. Fundraising isn’t easy, but GlobalGiving, a trusted crowdfunding platform can help you accelerate your efforts and help you to continue your earth-changing work!

 

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All photo credit to Awamaki

Written in collaboration by Karis Ailabouni, Jenn Bell, and Emma Park, and Katherine  Sammons

Designed by Emma Park 

Increase your fundraising footprint with this year’s #GivingTuesday tips from GlobalGiving

#GivingTuesday is coming up on December 2, 2014. Do you have your fundraising strategy planned and ready to go?

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“GivingTuesday is a global day dedicated to giving back…charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.” – GivingTuesday.org

 

GlobalGiving recently hosted 2 webinars for YouthSpark projects participating in Microsoft’s “Everyone Starts Somewhere” campaign. These webinars included #GivingTuesday tips for fundraising on the big day. Our team would love to share these tips and case studies with you. If you missed the webinar, don’t worry, please find the recording here: Microsoft YouthSpark #GivingTuesday webinar

Getting Ready – Last Minute Tips & Tricks

Follow the steps below to get you and your team ready for the big fundraising day!

1. Set Goals

Think about how many people do you want to reach? Ask yourself how much funding does your organization want to raise? This will help you to stay focused, align your actions with the end goal, and in the end evaluate what you did well and what you can do better next year.

  • #GivingTuesday Funding Goal (excluding matching funds and bonus prizes): ­____________
  • How many donors do you need to reach your funding goal?: ________________

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2. Understand the Terms and Conditions & Set Donors’ Expectations

Make sure you have read and reread the terms and conditions of #GivingTuesday. If you have questions about any of the terms or need clarity, please do not hesitate to contact us! Are you involved in a matching campaign that has specific terms and conditions? Make sure you share these terms and conditions with your donors. Remind them how they can help you meet your goals and impact. Setting clear expectations will create a better experience for your donors which will increase the chance in their future participation – they might even invite their friends and family to give.

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2014_Microsoft YouthSpark GivingTuesday_Campaign Times in EST time

3. Plan your Communication Strategy

Create a calendar including steps leading up to and on the day of. Devise a schedule for reaching out to your advocates, volunteers, donors, and social media supporters. Think about which platforms and methods of communication your donors, volunteers, and advocates use most. Through their preferred modes of communication, think about when and how often you will reach out to them. Assign staff to monitor customer service and response to these different platforms. Be prepared to re-post your supporters’ Facebook posts, retweet your advocates’ tweets, and respond to emails immediately. Get creative!

StayClassy shared an experience about an organization that planned their communication strategy months ahead utilizing social media, email and phone calls. By the end of #GivingTuesday, the organization “had blown their $25,000 goal out of the water and raised $97,148.”


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4. Join the Conversation.

Use #GivingTuesday and other popular hashtags in Twitter and Facebook to spread awareness of your campaign by joining existing conversations. By joining larger existing conversations, your organization can tap into an audience not already familiar with your cause and work.

5. Prep Your Content.

Prep campaign messaging not just for your organization, but create easily sharable and customizable email templates, Twitter posts, Instagrams, and Facebook posts that your networks can share with their networks.

  • Write a project report for GlobalGiving. Submit your project report to GlobalGiving before Bonus Day,and request that it be sent out on December 2nd. In your project report include an update about your project, a quote from a beneficiary, and/or story of one of your beneficiaries. Also, don’t forget to include a call to action for donors to give on Bonus Day. Your project report should inspire them to give.
  • Write and send messaging for your fundraisers to use on #GivingTuesday. You want to make sure that assisting your organization is easy for them, and that they are sharing the correct information. Include a template email, sample tweets, and sample Facebook posts, if relevant.
  • Put together your social social media plan and have Facebook posts and tweets ready to send for the big day.

6. Mobilize Your Current Network.

Turn your donors in to  fundraisers. Instead of asking donors to give this year, why don’t you ask them to share your message this year? Ask them to invite their networks.

  • Identify potential donors, such as board members, former volunteers and interns, and friends/family
  • Identify donor captains. Donor captains are responsible for raising a funding goal on the day of #GivingTuesday… for example, a donor captain may be a former intern that is excited about your work and pledges to raise $300 from 20 donors for your project. Donor captains help your organization grow its network of supporters.
  • Contact donor captains. Let them know why you are asking for their help and tell them how they can help. Remember your donor captains are individuals that care about your organization, the work you are doing, and most importantly they care about you (the number one reason why people give is because someone they know and trust asked them too).

7. Don’t Forget to Thank your Donors!

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Engage with your donors positively and proactively. GlobalGiving makes it easy for nonprofits to thank their donors through the donation manager. Click here to learn more about the thank you note feature

Success Story

GivingTuesday.org shared a great success story about an organization who combined the above tips (joining the conversation, engaging community, using social media, and getting creative) to create a successful 24-hour fundraising campaign. For #GivingTuesday, an organization created a photo campaign that included the organization’s specific hashtag and #GivingTuesday. The nonprofit asked local students, volunteers, and community members to give back by participating (not giving), and this resulted in not only more than 1,000 photos with the organization’s messaging being shared on social media, it amplified their organization’s message to the larger #GivingTuesday community, and the organization raised approximately $10,000 in donations.

We hope these tips help you create a solid and effective campaign strategy for this year’s 24-hour day of giving back. Best of luck this #GivingTuesday!

Microsoft YouthSpark #GivingTuesday

Check out these additional great resources that were sourced for this article and provide additional fundraising tips and strategies:

Listen, Act, Learn. Repeat.

We know your time and resources are valuable. We want to help you be as effective as possible with those resources, and we’ve seen that effectiveness is driven by a cycle of progress that involves listening, acting, and learning (and repeating — doing it all again). Think about the questions below in order to test how your strategy worked.

  • LISTEN: You just read tips for a creating a successful #GivingTuesday.
  • ACT: What is one way you are going to fundraise for #GivingTuesday?
  • LEARN: How will you know whether your fundraising strategy worked? What results will you look for in order to measure success?