effectiveness Posts

Power Up your Programs with the Social Impact Academy

Power Up your Programs with the Social Impact Academy

Do your organization’s programs create the meaningful change that you intended? What do your constituents have to say about your projects? Are you comfortable talking about your organization’s social impact? And how do you get the support and resources you need to reach even more communities?

That’s where the Social Impact Academy comes in! Join us for a two-month online course led by social impact experts and nonprofit professionals from across the globe. The Academy will help you explore different theories of impact measurement and learn about practical tools and resources to design programs for social change, measure impact, engage your community, and tell your organization’s impact story! See below for a complete agenda.

Apply online by Monday, August 8 for one of only 45 available spaces – and don’t hesitate to email us at projecthelp@globalgiving.org with questions.

Celebrating our best year yet

It’s official! 2014 was GlobalGiving’s best year yet. More than 1,800 organizations raised more than $32 million from individual and corporate donations this past year—wow!

So, before we begin the hustle and bustle of the New Year, we want to pause to say thank YOU. Thank you for the amazing work that you are doing here in the U.S. and in 149 countries around the world. In 2014, you gave hundreds of children a life-changing education in Kenya, Peru, and Afghanistan. You provided crucial healthcare in Liberia, India, and Guatemala. You empowered communities in Cambodia, South Africa, and the Philippines to be financially sustainable. And so much more.

To recognize your great work on and off GlobalGiving, we have put together the 2014 Superlative Awards! Check out the ‘best of 2014’ here.

Superlatives 2014

Your world-changing work inspired more than 60,000 donors to give in 2014!  Your quarterly reports, openness, and transparency gave our 60 corporate partners the confidence to invest in your GlobalGiving projects. Check out some exciting stats from 2014.

2014 in Numbers

  • More than $32 million was donated to projects through GlobalGiving. That’s a 45% increase from the year before!
  • Our Product and Business Development Teams continued to work hard to drive traffic to the site—we had 3 million visitors in 2014!
  • 60,000 individuals made donations on GlobalGiving in 2014. And 52% of donors chose to add-on a portion of GlobalGiving’s fee to their donation, helping to direct more dollars to your projects!
  • Thanks to corporate partners like VMware and EMC, we sent out more than $2.4 million in gift cards in December alone (gift cards can be redeemed on any GlobalGiving project!);
  • Monthly recurring donation volume on the site continued to increase. We processed $1.66 million in monthly recurring donations, that’s 18% more than 2013!
  • 60 companies gave a whopping $22.7 million through cause-marketing, grants management, gift card, and employee giving programs with GlobalGiving in 2014! That’s almost $10 million more than last year.

Blown away? The growth that we experienced in 2014 was no coincidence. The team at GlobalGiving worked hard to attract new donors, develop and manage valuable corporate partnerships, and provide you with a better user experience and more opportunities to reach out to your own networks.

Listen, act, and demonstrated learning for organizations

In 2014 GlobalGiving made significant upgrades to our tools and training. Most of these improvements came directly out of the feedback organizations gave in our annual survey. We added web analytics. And now we measure organization behaviors and put them on a dashboard, giving personalized feedback on your performance:
effectiveness-dashboard-head
And for the first time, organizations that strive to be better get credit and recognition for learning:
effectiveness-dashboard-learn
We now award points for using external tools that can help organizations grow:
external learning tools
The process involves three steps – Listen, Act, Learn – and demonstrating that this has happened with a little feedback form:
LALR storytelling form

Our formula: Demonstrated effectiveness => more visibility => funds raised

Later this year, everything that organizations do to listen, act, and learn will increase their visibility on GlobalGiving, as it will soon factor into our partner rewards criteria:

partner-rewards

But before we make drastic changes, we’d like to hear from everyone. Please take our ‘learning how you learn’ survey:

Learning Organizations

A learning organization is one that transforms continuously based on evidence and helps its staff grow. We believe that learning organizations are going to drive change in the world in the future. But no two learning organizations look the same, or need the same things. This is your chance to help us learn what you need, so we can provide it. And if you are already doing something that makes you effective, we want to hear about it so that we can award more credit for doing what matters.

Changing the world

Dennis and Mari started GlobalGiving in 2002 because they believed most of the money was not making it to organizations that were doing great work. And in the decade ever since, we’ve moved over 100 million dollars to thousands of these great organizations. But that is not enough. We also need to demonstrate how and why these “other” organizations are a better investment, so that bigger deeper pockets will open and join us. That begins by tracking behavior and using market mechanisms to get more organizations doing more of what matters. We’ve explained our world view in this infographic.
globalgiving-impact-2014-map-4

Infographic: GlobalGiving’s Bet on Improving Effectiveness

Infographic: GlobalGiving's Bet on EffectivenessYou may remember that in April we launched a beta version of our Effectiveness Dashboard.  We gathered feedback from  more than 200 of our partners about how we could make it better, and today we’re unveiling version 2.0 of that Dashboard. See yours here!

But perhaps you’re still wondering why we have this growing emphasis on our project partners’ effectiveness? To answer that question, we created a new infographic to explain our trajectory. Please check it out!

We’re still working hard to improve the GlobalGiving platform so you’ll get more funding for your project. But we’re also working to measure and reward all the gains you’re making to gather feedback, learn, and improve the work you’re doing on the ground. Simply because we’ve seen (and you, our project partners have told us!) that GlobalGiving network is not just a marketplace for money; its also an accelerator for learning and improvement in the nonprofit sector.

Have you tested out something you learned from the GlobalGiving community that made a difference in the way you deliver programs and services? Share your learning with us (and you’ll get points in your Effectiveness Dashboard!)

Fundraising Experiments using your Analytics Dashboard

Earlier this year, GlobalGiving announced a new Analytics Dashboard– a feature designed to give you insight into your GlobalGiving project and report activity. Nick Hamlin, GlobalGiving’s Business Intelligence Analytst, joined us to talk about ways that organizations can use this tool to analyze their GlobalGiving activity and design experiments to improve communications and fundraising efforts.

Watch the webinar recording here. Check out a summary of the session below.

Why should you care about data?

Have you ever said to yourself “There’s never enough time, money, or resources to have the impact we’d like!” Well, with good data you’ll be able to make the greatest impact with the resources you DO have!

Running a non-profit organization is like driving a car

You only have one tank of fuel and limited time to arrive at destination. Without a map, you find yourself driving around lost and in search of your destination. That wastes time and gas! With a map, you have a clear path to get where you need to go as quickly and efficiently as possible!

Data is like a map. It will help your organization work effectively and use their resources efficiently. It can help you see where you need to go, how to get there as quickly as you can, and help you use your resources as efficiently as possible.

Use your Analytics Dashboard to analyze your fundraisingAnalytics dashboard link

Access your Analytics Dashboard from the Project Entry System dashboard. See a complete summary of the information that is available in the Analytics Dashboard here. Visit your Analytics Dashboard here.

Design an experiment to identify areas for increased potential

  1. Identify a specific metric that you would like to improve—time on project page, number or project reports opened, etc.
  2. Formulate a hypothesis using an “if à then”  statement
  3. Make one specific, isolated change to your project or your next report on GlobalGiving– such as replacing the main photo, changing the title, or trying something new with the subject line. It is best to make these changes one at a time, so you can isolate what factor is responsible for an increase or decrease in your metrics.

Example 1

Hypothesis: If I make a change to my project page, visitors will stay on it longer.

Steps:

  1. Make a change to your project page. Try not to do this during other campaigns so you can make sure that the difference in results you gather are due to that change and not due to the campaign.
  2. Use the slider to compare the average time on the page before you made the change to after you made the change by examining different time periods

Example: Make a change to project page on February 14th

Result: You can see that the average time on page has increased after you made the change – showing that the change you made was successful at holding donor’s attention for longer!

example 1Example 2

Hypothesis: If we do an outreach campaign via Facebook, more people will donate to our project through Facebook than in the past.

Steps:

  1. Start reaching out to supporters on Facebook
  2. Use the slider to compare your top donation sources before and after the campaign. Does the proportion of Facebook donors increase?

Example: Same time of year, different strategy

Result: You can see that the number of donors who arrived at your project page by Facebook has increased by a significant amount. Reaching out to people by Facebook was a success!

example 2Example 3

Hypothesis: My last report didn’t get a very good open rate. If I change the tone of my subject line, more people will open my report.

Steps:

  1. When you send your next report, include a subject line that gives people a concrete or intriguing reason to open your report.
  2. Compare the open rates for each report as a percentage of how many people received the message to see if your subject line helped.

Example: Let’s try a better subject line

Result: You can see that the open rate nearly doubled with the more exciting, more informative subject line! A future experiment could be trying to increase the click through rate by offering multiple links to the GlobalGiving page throughout the email, or by making the report as engaging and inspiring as possible.

example 3Got ideas? Now it’s your turn to start creating hypotheses and experiments to improve your fundraising on GlobalGiving. Share your experiments, results, and learnings on the Project Leader Facebook group.

If you have any questions, please email us at projecthelp@globalgiving.org.

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Get Effectivness Points for watching this recording!

You even get credit on your Effectiveness Dashboard for listening to webinars! So everyone who listens to this webinar, even the recording of it, will receive a point for “Listen.” Again, the link to the webinar recording: https://www.anymeeting.com/WebConference-beta/RecordingDefault.aspx?c_psrid=EF58DC85834F