Refer a Friend Program – Earn bonus prizes and strengthen our global community!

Refer a Friend Program – Earn bonus prizes and strengthen our global community!

Ready to earn some extra money for your organization? Invite new organizations to join GlobalGiving and earn $100 for your organization for each referral that succeeds in the September Open Challenge. We’ll also give $100 to each successful organization you refer – because if you think they are great – we do too! See below for the complete terms and conditions.

Refer an organization using this form. There is no limit to the number of organizations you can refer or the money you can earn.

Need another reason to refer new partners besides earning money for your organization? Growing a vibrant community of nonprofit partners working on a variety of issues around the world helps GlobalGiving attract corporate partners and other new donors, which means more potential funders for your important work!

The application deadline for the September Open Challenge is July 24th so refer a friend today!

Thank you for your help growing the GlobalGiving community.

Terms and conditions:

  1. Each organization referred by a current GlobalGiving partner using the nomination form or the unique link that successfully completes the September Open Challenge (raising $5,000 from 40 donors) will earn a $100 bonus prize.
  2. For each organization you refer that successfully completes the September Open Challenge, GlobalGiving will add $100 to your organization’s next GlobalGiving disbursement.
  3. Referred organizations that have previously applied to join GlobalGiving are not eligible for bonus prizes.
  4. For organizations participating in the Open Challenge, the $100 bonus will not count towards the required thresholds of $5,000 from 40 donors or towards earning any of the Bonus Grants in the Open Challenge for most dollars raised or most donors. The $100 will also not count towards any matching campaigns within the Open Challenge.
  5. There is no limit to the number of organizations you can refer.
  6. Referred organizations that do not successfully complete the 2015 September Open Challenge by raising $5,000 from 40 donors will not earn any reward funds for themselves or for the referring organization.
  7. GlobalGiving reserves the right to make all final decisions regarding referral credits and payments.

Email with questions about the Refer a Friend program.

Written by Michael Gale, Senior Program Manager


Online Fundraising Academy: How to Write Earth-Changing Emails

Online Fundraising Academy: How to Write Earth-Changing Emails

In GlobalGiving’s fifth session of the Online Fundraising Academy, we invited our own Will Frechette, Digital Marketing Specialist, to discuss his efforts to experiment with and learn from GlobalGiving’s donor communications, including important take aways and recommendations. In 2014, Will and his team, which is responsible for telling the stories of GlobalGiving and our partner organizations, raised more than $170,000 from donor emails.

Session Recording:

Session Notes:

Listen, Test, Learn. Repeat.

  • Listen to your users, peers, and theory
  • Test assumptions through experiments
  • Learn from your experiments
  • Do it again! We continuously engage this cycle of learning in order to keep improving communications to our online audience.

How does GlobalGiving Listen, Test, Learn, and Repeat?


Users – Audience who receives your messages

  • Our email newsletter was in need of improvement, so we listened to the feedback our users had. Some of it was direct feedback, but most of it was their behavior (opens, clicks, donations. etc.) in response to the communication. Here’s what we learned works best for OUR audience:

    1. Keep it short – people weren’t looking to read news
    2. Show users what it means to them – why it’s relevant to them and why they should care. Talk about them, not you.
    3. Make it even shorter
    4. User bigger images – combined with #3, it led to more engagement and higher click rates
    5. Use clear images which feature one person making eye-contact with the audience, create an emotional connection with your users
    6. Make it clever and unexpected – we included puns, mixed up the content (different themes and stories), and made our communication funnier
    7. Use a CLEAR call-to-action – clearly define what you want people to do upon reading the email
    8. Personalize it! Based on users’ giving history on our site, we suggest projects that may be a good fit for donors, increasing revenue from our email list. Address users by name, send personalized thank you notes, let users know they’re being thought of.
  • You may be tempted to assume that these lessons will apply to YOUR audience. Don’t assume! Use simple A/ B testing tools in MailChimp and other email providers to test any assumptions about length, photos, etc. to see what works for YOUR audience.

 Peers – Organizations that are similar in work, scope, and size

  • We reached out to some of our peer organizations like charity:water,, and Kiva, to see what works for their email marketing. Here’s what OUR peers had to say:
  • charity:water – emails are well laid-out; include beautiful images; formatted for mobile phones; feature very little text; include interesting lead and subject line text; feature unexpected/humorous (but still large!) call-to-action
  • – personalize subject line so it’s relevant to donor’s location; simple and short; urgent, clear request; emotionally compelling photos
  • Kiva – personalized; clear call-to-action; used a 2 email series – if the user didn’t respond to the first call-to-action, forwarded the email back to the user using a staff member’s name.
    • Further personalizes the email, the format is different from what users usually see

  • What we learned:

    1. Use beautiful imagery – it goes a long way!
    2. Format images and text to look good on mobile devices
    3. Keep it brief
    4. Use interesting lead text
    5. Try unexpected/humorous (but still visibly clear) calls-to-action
    6. Try unexpected subject lines and formats
  • Using recommendations and ideas from our peers, GlobalGiving has tested many of these lessons in our own email communications. Consider reaching out to YOUR peers–organizations that are similar in work, scope, and size–to hear what they have learned.

Theory – what does the research say?

    1. Increase a donor’s emotional proximity; connect them to ONE person (animal or object)

    2. Tell a compelling story about that ONE person

    3. Donors will give if they feel it will bring them close to people in their network – focus on what you can do for your donors, give them something they can share in with their social network

    4. People give more when it’s easy to do so – make the process of giving as easy as possible.

    5. Not all donors are the same – realize that these tips won’t work for every donor type. Develop different messaging and strategies for different donor types.

 Test, Learn. Repeat.

Now let’s explore a specific example of a GlobalGiving email experiment.

  • GlobalGiving ran an A/B test with two Girl Effect emails (one story, one video), measured the click and conversion rates:

    • Video version had higher open and click rates, the conversion (donation) rate was 2x as much, and the donation amount was 3x as much

    • Our assumption: emails with videos might perform better

  • So we ran another video email test to see if the assumption that videos drive more donations was correct:

    • Though the email still had strong click rates, the conversion rate was much lower

    • Conclusion: the content of the video itself is a big factor when it comes to motivating donors to give

  • When running experiments:

    • Stick to one variable at a time

    • Pick your most important metric – design your test around this

    • Don’t settle on something you learn once – once you think you have come to a conclusion, test that conclusion!

    • Make sure your communications don’t become stale, keep up with what your audience is expecting

    • Keep testing! Keep improving!

 When designing an experiment, consider what you’re looking to measure and what metrics you can use to evaluate the success of the experiment.




How good is the subject line?

Open rates

MailChimp,GG Web Analytics
Does the email content make people want to do more?

Click rates


GG Web Analytics


Does the email (and project page) make people want to give? Conversion (donation) rates


GG Donation Manager

Is the message consistent with the mission? Qualitativefeedback



Design your own experiment:

  • What’s your hypothesis?

    • Make a hypothesis: “I believe that trying ______ (tactic) will lead to higher ______ (open rates OR click rates OR donation rates) from my donors”

  • Tools:

    • Pick your tool: “…I will know if I’m correct because I will learn from the data using _____ (tool)”

    • MailChimp, Emma, Constant Contact

      • MailChimp click map – allows you to see which elements in an email are driving the most clicks; ability to see if people are clicking calls-to-action at the bottom of emails to determine best email lengths

    • GlobalGiving donation manager: track your traffic sources, what’s generating donations? Learn more about the donation manager here.

    • link tracker: create a trackable link, see how many people have clicked on it

Project Reports:

So, how can you apply these lessons to your email communications on GlobalGiving? Project reports are emailed out to your donors

  • Required every three months, reports are emailed to all project donors and are posted on your project page.
  • Reports should be 2-3 paragraphs, and should include a mix of: close-up, high resolution photos; stories from your beneficiaries; progress of your project and accomplishments; impact statistics, specific to your project; a call-to-action
  • Your project report title is the subject line of the email that is sent to your donors.
  • GlobalGiving staff review each report and rate it on a scale of 1 (poor) to 5 (excellent). The ratings are not displayed, but are for your benefit so you can see how your report compares and ways you can improve. Learn more about report ratings here.
  • Use your Web Analytics page in the project entry system to track project report open and click rates.

Q: What are the average numbers for open, conversion, and click rates?

A: It depends on your organization size and the number of people you have on your email list. A great resource to look at is M+R’s 2014 online benchmark report, where you can see different rates that you can apply to your organization based on your context.

This post was written by Destiny Nobles, Program Team Intern.

Online Fundraising Academy: Cultivating a Fundraising Army

Online Fundraising Academy: Cultivating a Fundraising Army

In GlobalGiving’s fourth session of the Online Fundraising Academy, we invited Marshall Bailly, the Executive Director and Founder of Leadership Initiatives, to share tips for cultivating a strong donor network. In 2014, Marshall and his team raised more than $260,000 through GlobalGiving. He has built relationships with a core group of donors that regularly support Leadership Initiatives via various promotions. He has developed a comprehensive strategy for campaign outreach and communications, including local donor mobilization in Nigeria, where Leadership Initiatives operates.

Session Recording:

Session Notes:

Leadership Initiatives (LI)

  • Partners with local government and business leaders in Nigeria to provide promising individuals with entrepreneurial, leadership and project management training.
  • Founded in 2004, LI started small and then over time slowly built up its donor network. Their strategy was to first approach the people they knew and then build their network out from there. To create a strong donor network, you first must create strong “buy-in” opportunities for donors.

Donor Committee: You can’t do it alone!

  • Because fundraising has to meet both short term and long term goals it is important to create a group of supporters to help develop goals and support the organization’s growth.
  • The donor committee consists 7-8 individuals who help raise money and set a fundraising agenda. Initially the committee included mainly long-time friends of the organization, however, it has since branched out to include board members, dedicated donors, and corporate partners.
  • Create a one-month, six-month, one year and five year plan for where you want your fundraising goals to be. Additionally, make sure the plan has reachable goals to motivate your committee.

Donor Captains

  • Donor captains allow you to share the fundraising burden by finding new donors.
  • By bringing new people into the organization, donor captains take on a leadership role and become part of the team.
  • In 2013, LI had 10 donor captains who were each in charge of getting at least 10 people to donate, and in 2014, LI had over 20 donor captains for five separate matching events.
  • Donor captains create an atmosphere of friendly competition to encourage one another to raise the maximum amount of funds available.

LI’s five donor network leader types:

  • Social Leaders – Individuals who know a lot of people. Ultimate goal is to create a generation of donors who stay connected and fundraise with LI over many of years.
  • Specialty Type Donors – Individuals with jobs that can help you get special services and connections to improve your organization.
  • High End Donors – Individuals who typically donate $1000 or more. Through constant contact you can help them become stronger donors. Build up trust, allow them to provide their input, and help them find pride in the work they’re supporting.
  • Corporate Sponsors – Organizations that donate $1000 or more. Find corporations who have a vested interest in the work or community your organization is involved in, and who is interested in partnering with you.
    • Make sure your corporate sponsors know how much you value them and how much their contributions mean to your organization!
  • Business Alliance Program Students – Partnered with high school students who raise money to help each Nigerian business partner receive skills training and additionally work to solve a few of the developmental problems. In exchange, each student receives help with SAT training, scholarship and college entrance essay assistance, and letters of recommendation. LI then continues this partnership with students as they enter college and later the business world.

Tips to note:

  • For every donor LI gets, they also have at least 20 who say no.
  • Don’t keep chasing “white whales” – at some point, you cannot continue to chase people who are uninterested in your story. Instead, chase those who care and really want to know more about your organization. Follow up and work with people who care, as they are the individuals who will transform your organization.
  • It is a learning curve – you won’t always succeed on the first try, and that is okay! Keep trying, keep learning, and remember that you will make it.

It’s a challenging environment!

  • Each organization is fighting for their share of local donors. You must find out what really matters to your donors.
    • Success stories must connect emotionally, and the call to action must be distinct for your individual donor captains and your individual donors.
    • Put a face to the problem – donors can talk/skype to people on the ground
  • LI created a comparison chart showcasing how LI is different from other organizations and why donors should give to LI rather than to other similar organizations.

Develop a path forward

  • Separate your organization out of the mix by communicating a focused, distinct mission.
  • Differentiate your organization through outcomes, emotional storytelling, progressive posture and unique business models.
  • Elevate your organization as a leader in your field. Continue to lift your reputation by better leveraging endorsements from GlobalGiving and other partners.
  • Prioritize your audiences; make sure they know how much you appreciate all they do, and that your organization is where it is because of them.

Make your supporters lives easier:

  • LI has found better ways for donor captains to fundraise and get donations from donors: Paypal card readers, Bank of America Debit Cards, reporting forms where captains can report funding expenses and funds raised
  • Provide online materials for donors for each fundraising event
  • Easy access to matching day project pages. For instance, it’s easier to say rather than Both pages go to the same place, but the first link makes it easier for donors to remember where to go.
  • Created a graphic explaining GlobalGiving’s donation benefits, making it easier for donor groups and captains to show potential donors why GlobalGiving is beneficial.

Question & Answer

Q: Are newsletters a good way to recognize donors?

A: First we make sure our donors want to be mentioned. Some donors do want to be mentioned, while others prefer to remain anonymous. If donors don’t mind, it’s a great way to recognize their contributions.

Q: How do you mobilize international donor captains?

A: We will start by finding a captain who has either a credit card or Paypal. We then will normally have everyone on the ground in Nigeria pool their funds, and then the captain will donate all of those funds on the card or through Paypal. We find people who have been assisted by our organization and really want to give back. That individual will most likely want to continue the cycle of transformation in their community and can reach out to friends and family in their network, creating a culture of giving back.

Q: How do you recruit people to be a part of the fundraising/donor committee?

A: Each year we’ll send out emails to top donors, letting them know that because of their commitment to the organization we want to challenge them to not only give more, but to also invest more in the organization by joining the donor committee. I then will set up calls or meetings  with individuals, explaining the duties of the committee and the different sub-committees.

Microsoft YouthSpark Bonus Day – April 14, 2015!

Microsoft YouthSpark Bonus Day – April 14, 2015!

GlobalGiving is excited to announce the next Microsoft YouthSpark Bonus Day – April 14, 2015!

The campaign will run on and from 09:00 am EDT until 23:59 EDT with one consolidated leaderboard on announcing donations, bonus prizes, and matching funds. There will be $100,000 in matching funds and 5 bonus prizes. Donations will be matched 50% up to $1,000 per donor per project.  Bonus Prizes will be awarded to projects/microprojects with the most unique donors.

To learn more, register for a Webinar here:

How to join YouthSpark

April 7th is the deadline to submit your eligibility to participate in Microsoft YouthSpark April Bonus Day.

Joining YouthSpark

Ebola 100% Matching Campaign

Ebola 100% Matching Campaign

On April 1st at 00:00:01 EDT (see what time this is in your city) and will match eligible donations 100% while funds last for Ebola focused projects. There will be $100,000 USD in matching funds on and £15,000 of matching funds on

The fight to eliminate Ebola and rebuild after the crisis is long from over. After reaching zero cases of Ebola, Liberia recently announced a new case in the country. Sierra Leone continues to fight the outbreak, with the president recently announcing a three-day lock-down for the country. Guinea struggles with civil unrest while the number of cases is increasing.

We invite organizations, who are working on Ebola related efforts, to participate in the match campaign.

The Ebola Match Campaign is running concurrently on the and websites! This is a fantastic opportunity for all eligible partners to gain additional funding, gain more exposure, and offer your UK & US supporters a direct and relevant way to give to your project while also gaining country-specific tax benefits. If your projects are not currently on both GlobalGiving US and GlobalGiving UK, now is the perfect time to cross post!

  • If your project is currently listed on and you would like to cross post your project to GlobalGiving UK‘s site, let us know here.
  • If your project is currently listed on and you would like to cross post your project to, let us know here.

The US & UK campaigns will start at the same time, however please note that there are different match funding pots available, different leaderboards (found on the and websites respectively), and different terms and conditions.

To make things a bit simpler, we have created a quick comparison table of the two campaigns to help with your campaign planning and communications.  The full terms and conditions for each campaign are included below.