Do-it-Yourself Campaign Fund

Posted by Alexis Nadin on February 19th, 2014

Do you wish GlobalGiving offered an Earth Day campaign?  Promoted Diwali giving?  Could support a fundraiser campaign on your timeline? For the first time ever, GlobalGiving is offering your organization the opportunity to apply for funding to use in your own online fundraising campaign! You set the dates and create an incentive structure that best fits your supporters.

Promotions can take place anytime in 2014 but the deadline to apply is Friday, March 7th. Apply online here.

How does it work? 

  • Only GlobalGiving Partners, Leaders, and Superstars with active projects on GlobalGiving.org are eligible to apply.
  • Organizations may apply for a minimum of $500 and a maximum of $2,500 in campaign funds to be used as bonus awards or other financial incentives.
  • Organizations will be required to specify a campaign goal that is at least twice the value of the requested funds. For example, if an organization is requesting $500 from the Do-It-Yourself Campaign Fund, the campaign goal must be at least $1,000.
  • In order to receive the campaign funds from GlobalGiving, organizations must achieve the campaign goal within the specified period of the campaign.
  • Campaign dates will be determined at the discretion of the organization. The campaign may not exceed one month in length.
  • GlobalGiving is not able to provide additional website support for your proposed campaign. We cannot build a customized leaderboard or other similar campaign tools.

What dates should I select for our campaign?

The Do-It-Yourself Campaign Fund gives organizations the opportunity to fundraise on particular days or times of the year that best suit the organization’s audience and work. So, for example, if your organization works in the area of water and sanitation, you may consider organizing a fundraising promotion for World Water Day, which is March 22nd. Or, if your organization’s supporters observe Ramadan, you may choose to organize a fundraising promotion in honor of this religious holiday from June 28 until July 28, 2014.

What types of campaigns will GlobalGiving support?

These funds are not intended to be used as traditional matching grants (such as a 2 to 1 matching offer). Organizations are encouraged to identify an alternative incentive structure.

Here are some examples of Do-It-Yourself Campaigns:

earth day

  • Earth Day Recurring Donation Campaign: Encourage your supporters to invest in the future of our planet! Offer 100% match on all new recurring donations on the condition that donors commit to give for four consecutive months. Kick off the campaign on April 1st and end the campaign on Earth Day, April 22nd.
  • Diwali Tribute Card Campaign: Invite your supporters to make a donation as a gift for Diwali! Offer a $10 match for all donations made as a gift leading up to Diwali on October 23rd.
  • Breast Cancer Awareness Fundraiser Campaign: Ask your supporters to create a GlobalGiving fundraiser to raise money in October in honor of Breast Cancer Awareness Month. Offer $100 match to every donor who raises $500 for your project through a GlobalGiving fundraiser.

Get creative! Develop a campaign structure that is designed to incentivize a desired donor behavior.

Preference will be given to proposals that are well-prepared and realistic.

Please feel free to reach out to Alexis Nadin at anadin@globalgiving.org with questions. 

Questions? Join GlobalGiving for a conference call on Thursday, February 27th at 11:00 am EST (find this time in your city) to learn more. Call +1-202-464-6816 to join.

New Feature: Submit project reports by email and mobile phones

Posted by Alexis Nadin on February 14th, 2014

mobile phone

We are excited to announce that GlobalGiving’s partners are now able to submit project reports by email and mobile phones!

This new feature was designed in response to feedback from our partners around the world. Whether your organization has limited internet access or you’re just looking to save time, the email-to-report feature is a quick and easy way to submit your GlobalGiving project reports. Because of this new feature, you no longer need access to a computer to submit a report on GlobalGiving. You can send  a report using your internet-enabled phone! 

Here’s how it works:

  1. Login to the email you use for your GlobalGiving account and open a new email;
  2. Enter the title of your report as the subject;
  3. Draft the body of the report in your email; and
  4. Upload any photos that you would like to appear in the report as attachments.
  5. Email your report to the email address: report+[your project ID]@globalgiving.org (for example: report+9360@globalgiving.org).

Once you’ve sent your email, your report will be automatically submitted for approval to GlobalGiving’s project report queue and reviewed by a member of the GlobalGiving team.

Don’t have an internet-enabled phone? No problem! Many cell phone providers around the world make it possible for users to send emails using SMS. Follow up with your cell phone to provider to learn how to send an email using SMS. We’ll be sharing more information about this soon!

Please feel free to contact projecthelp@globalgiving.org to share your feedback and ask questions! 

Sample project report email

Bonus Day-Feb.12th

Posted by Katherine Sammons on February 6th, 2014

BD leaderboard

GlobalGiving is hosting a Bonus Day on February 12th. Recently, we held a webinar  to go over the terms and conditions, discuss tips and tricks, and review GlobalGiving’s tools in order to make Bonus Day successful for your organization. In case you missed the webinar, or would like a refresher, here’s the summary, slides, and recording of the webinar.

Don’t miss out on an opportunity for your organization to receive matching funds! For one day only, GlobalGiving is giving away $75,000. Read on to learn more.

Bonus Day Highlights 

 Date: Wednesday, February 12th
• Start time: 9:00 am EST
• End Time: 11:59 pm EST
• Matching Funds: $75,000
• Match Percent: 30%
• Bonus Prizes: Two $1,000 bonus prizes available

 

Terms and Conditions 

  •  Click here to see a the full terms and conditions

Tips from Bonus Day veteran RefugeeOne

  • Call major donors and board members
  • Send a series of emails to your donor network
    • 1st email – send the week before Bonus Day. Made the email a teaser, not revealing the nature of the match.  For example, “Keep a lookout for an opportunity to make your donation BIG!”
    • 2nd email – send the Monday before Bonus Day. Include a story about a beneficiary. Still a teaser (don’t reveal how to give yet).
    • 3rd email – send the day before Bonus Day. Last of the teasers. For example, “Tomorrow get ready to make your donation count. Check your email tomorrow to find out how!”
    • 4th email – send the day of at 9 am EST. Reveal GlobalGiving Bonus Day match and include a direct link to your project page. Saving  information on how to give until the last email will prevent donors from giving too early.

GlobalGiving Tools

  • Project Reports 
    • Write a Bonus Day call to action in your project report. But don’t just ask for donors to give. Pair it with a story or update from the project.
    • Get it in quickly! You can easily schedule your reports to be sent out on Bonus Day.
  • Tribute Cards
    • It’s almost Valentine’s Day! Use this opportunity to have donors give a “gift or in-honor-of” using the tab on your project page. Give them the direct link in all your emails, project reports, and social media messages
    • Share a direct link to the “gift or in-honor-of” tab on your project page.  Donors give when it’s easy. Include the direct link in all of your emails, project reports, and social media messages. Here’s how you create the direct link to the “gift” option: Project URL+?show=gift
    • Here’s an example: http://www.globalgiving.org/projects/fund-raising/?show=gift

GlobalGiving Support – We are here for you!

  • Click here to schedule a one-on-one support session.

 

Happy Matching,

Jenn, Emily, and Katherine

Ready, Set, Go! Bonus Day Feb. 12th

Posted by Katherine Sammons on January 29th, 2014

GlobalGiving’s first Bonus Day of the year is right around the corner! You don’t want to miss out on $75,000 in matching funds, and we don’t want you to either. That’s why we are here to support you! Learn more about GlobalGiving’s Bonus Day below, and opportunities for support from GlobalGiving staff members.

Terms and Conditions
• Matching will begin on Wednesday, February 12 at 9:00 AM EST and will end on Wednesday, February 12 at 11:59 PM EST, or when funds run out
• There is $75,000 available in matching funds
• Matching is applied at 30% up to $1,000 per donor per project (for example, a donation of $1,500 will receive a $300 match)
• Only donations made by unique donors per project will be matched
• Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted
• The project that raises the most funds on Bonus Day will receive an additional $1,000 from GlobalGiving
• The project that has the most unique donors on Bonus Day will receive an additional $1,000 from GlobalGiving
• Projects must be approved and live on the GlobalGiving.org website by February 10, 2014 to be eligible
• Only online donations (credit card or PayPal) are eligible for matching. Donations made by check or text-to-give are not eligible
• Donations made on http://www.globalgiving.co.uk or any GlobalGiving corporate sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for matching
• Funds, such as the Girl Effect Fund and disaster funds are not eligible for matching
• We encourage you to get donations in early, because matching funds will likely run out before the end of the day
• Please note that GlobalGiving will monitor and review all donations made through this matching offer. GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds
• Please note that all donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.

Questions? Please contact Katherine Sammons at ksammons@globalgiving.org.

Ahem! It’s Also Almost Valentine’s Day 

Not only is Bonus Day just around the corner Valentine’s Day is as well. Use this Bonus Day to let donors know that they can show appreciation for a loved one by donating to your project using a Tribute E-card. donation-as-a-giftThis is a great way for your donors to give a gift, while supporting the work of your organization. When communicating  a Tribute E-card as an option to your donors make the process as easy as possible for them. Include the direct link to this giving option. Learn how to create your project’s unique Gift or in-honor of  URL below:

  • Share a direct link to the “gift or in-honor-of” tab on your project page.  Donors give when it’s easy. Include the direct link in all of your emails, project reports, and social media messages. Here’s how you create the direct link to the “gift” option: Project URL+ ?show=gift

 

Join GlobalGiving’s Bonus Day Webinar

Join us for a review of Bonus Day terms and conditions, as well tips and tricks for a successful day. Click here to sign-up for the webinar and receive a reminder.

One-on-one support

We are here for you! Sign-up to set up a campaign strategy with me. Click here to sign-up. katherine

 

 

 

2014 Online Fundraising Academy – Supercharge your fundraising!

Posted by Alexis Nadin on January 29th, 2014

Are you looking to take your organization’s fundraising to the next level? Join us for a two-month online course designed to help you, our non-profit partner, supercharge your fundraising. Apply online by Friday, February 21. Hurry! There are only 45 spaces available.

You’re committed to making a difference in the world and you need money to do it. So you’ve asked everyone you can think of to give— your 3rd grade gym teacher, your best friend from college, your best friend from college’s dentist—we know how it goes.  But what’s next? What does it take to build a consistent and reliable base of donors? To establish valuable and lasting partnerships with companies? What do you need to do to get your organization’s fundraising to the next level?

That’s where the Online Fundraising Academy comes in! We’ve brought together fundraising professionals—experts in their organizations on donor communications, campaign fundraising, corporate relationship building, and more—to offer a small cohort of GlobalGiving partners personal, hands on fundraising training. See below for a complete list of speakers and sessions.

What is the Online Fundraising Academy?

  • A two-month course;
  • Made up of nine webinar sessions;
  • Taking place on Tuesdays at 11:00 am Washington, DC time in March and April.
  • A small cohort of organizations will be selected via an online application to participate.

Selected participants are required to:

  • Participate in at least seven of the nine webinar sessions;
  • Complete three homework assignments for the course, including crafting a Bonus Day strategy using a campaign strategy worksheet, drafting an appeal email, and creating a Facebook content calendar;
  • Provide feedback and recommendations to discussion group  members (discussion groups are made up of about 5 organizations); and
  • Participate in the May Bonus Day OR July Bonus Day and raise at least $1,000 (learn more in the 2014 Calendar).

$50 Online Fundraising Academy Bond

This year, we’re adding a slight twist to the Online Fundraising Academy. We’re charging a $50 bond for participation in this online course.

What is a bond? It is an amount that you pay up front in order to participate in the Academy. Your organization will receive the entire $50 back following the Academy if: you participate in at least seven Academy sessions, complete all three homework assignments  and raise at least $1,000 during the May or July Bonus Day!

What if we don’t raise $1,000 in the May or July Bonus Days? GlobalGiving will retain the $50 and apply the amount towards our matching fund, which is used to fund GlobalGiving’s Bonus Days and other fundraising promotions.

Why is GlobalGiving charging a bond this year? We know that the reason you’re considering the Online Fundraising Academy is because you want to increase the amount of donations coming into your organization. So, we would like to give you a little extra incentive to achieve that goal.

How do we pay the bond? The bond can be paid on GlobalGiving’s website here using a credit card or PayPal. You must submit payment for the bond by Friday, February 21st in order to participate in the Online Fundraising Academy.

When do we get the bond back? Once you succeed in raising $1,000 in the May or July Bonus Day, you will receive the $50 back as part of your next monthly disbursement from GlobalGiving.

Feedback from Last Year’s Participants

Last  year, 40 organizations participated in our first Online Fundraising Academy. Here is some feedback from last year’s participants:

Yes, we have learned a lot of experience… We are developing an enhanced donor experience platform, increasing our presence and social media communication and are planning many other changes based on the Academy. I cannot explain how useful this was for APOPO.”

“The course taught me a lot. Most immediately, it has inspired me to propose a major transformation plan for the organization, encompassing new board development and resource development strategies. Can’t wait to see how we move forward!”

Apply online by February 21st! Feel free to email Alexis Nadin at anadin@globalgiving.org with questions.

Academy agenda updated

Reflecting on a remarkable year

Posted by Alexis Nadin on January 13th, 2014

We have some news about 2014 that we think you’re really going to like:  This year, GlobalGiving will be offering $345,000 in matching funds—that’s $145,000 more than last year! We’re doubling down on what you want most, Bonus Days. We’ve also made some other exciting changes to our campaign calendar, including the first-ever Do-It-Yourself Campaign Fund, an opportunity to apply for funding to use in your own online fundraising campaign, and more hands-on fundraising training opportunities! Learn more about what we have planned in our 2014 Calendar.

Before we get carried away by 2014, we would like to pause to say thank you for the great work that each of our project partners carried out over the last 12 months. This year, YOU sent hundreds of children to school in India, Nigeria, and Guatemala. You provided life-saving healthcare in the Philippines, Haiti, and Kenya. You empowered communities in Uganda, Honduras, and the United States to be financial sustainable. And so much more.

We are honored to work with over 1,500 incredible organizations in 144 countries around the world! To recognize your great work on and off GlobalGiving, we have put together GlobalGiving’s first-ever Non-Profit Superlative Awards! Check out the ‘best of 2013’ here.

2013 superlatives banner_small

Your world-changing work inspired more than 70,000 donors to give in 2013!  Your quarterly reports, openness, and transparency gave our 60 corporate partners the confidence to invest in your GlobalGiving projects. Together, we facilitated more than $22 million in donations—that’s more than ever before!

2013 in Numbers

  • In 2013, $22 million was donated to projects through GlobalGiving, an increase of 13% from 2012!
  • Our Product and Business Development Teams continued to work hard to drive traffic to the site—we had 2.7 million visitors in 2013!
  • 70,000 individuals made donations on GlobalGiving in 2013. And 50% of donors chose to add-on a portion of GlobalGiving’s fee to their donation.
  • $716,000 in GlobalGiving gift cards were purchased (Unredeemed gift cards provide matching funds for GlobalGiving campaigns!);
  • Monthly recurring donation volume on the site increased by 63% thanks to experiments with various promotions and incentive structures. We processed $1.4 million in monthly recurring donations in 2013.  (Go Product Team!)
  • 60 companies gave $13 million through cause-marketing, grants management, gift card, and employee giving programs with GlobalGiving in 2013!

Blown away? The growth that we experienced in 2013 was no coincidence. The team at GlobalGiving worked hard to attract new donors through media outreach, develop and manage valuable corporate partnerships, and provide you with a better user experience and more opportunities to reach out to your own networks.

Here are some highlights:

  • After establishing a successful partnership in 2012, we worked with Microsoft in 2013 to launch YouthSpark on GlobalGiving, making it possible for GlobalGiving Leaders and Superstars providing education, job training, and entrepreneurship opportunities to youth ages six to 24 to benefit from incredible matching opportunities! To kick things off, Microsoft offered $250,000 in matching funds to eligible GlobalGiving partners on #GivingTuesday in December. More than 200 organizations raised $680,000 (not including matching!) in one day, GlobalGiving’s largest online volume day in history!
  • In 2013, we hosted more than 15 different fundraising campaigns and promotions, including several new ones such as the Fundraiser Campaign and Year-End Campaign. Our partners raised more than $1.6 million and we gave away more than $220,000 in matching funds and bonus awards! Through your feedback, we’ve learned a lot about what works and what doesn’t work for you and we’ve made some exciting improvements to our 2014 Calendar.
  • Our tech team continued to update and improve the website, including an overhaul of our fundraiser pages! These new and improved fundraiser pages make it fun and easy for your donors create personalized fundraisers and reach to family and friends on your behalf! Here are just a few examples of how donors are already using this upgraded feature.
  • Based on your feedback, we created our first-ever Online Fundraising Academy, a two month online course including sessions about attracting and retaining donors, crafting compelling messaging, developing campaign strategies, and more! More than 40 organizations participated in this new program—several going on to dramatically improve their fundraising throughout 2013!
  • We expanded the Project Leader Leadership Council to include 15 members. The advisory committee helped GlobalGiving make important improvements to the site including the ability to customize project report subject lines!

Ok, so 2013 was amazing but 2014 is going to be even better!

We have already announced our 2014 fundraising calendar with the dates for upcoming matching and fundraising campaigns. Take some time to explore and identify promotions that are right for your organization.

Want to learn more about our 2014 calendar?

Join us for a webinar on Wednesday, January 15th for an overview of our fundraising campaigns and promotions taking place in 2014. We’ll equip you with strategies for successful fundraising in the New Year.

Date: Wednesday, January 15
Times: 9 am EST (Find this time in your city) and 3 pm EST (Find this time in your city)
Webinar Link: anymeeting.com/globalgivingus1

Sign up for the webinar here.

Help us make GlobalGiving better – join the Leadership Council!

The Council acts as an ad hoc advisory committee, providing regular feedback and engaging in discussions about new features on the site and ideas for future campaigns via the Leadership Council Facebook Group and email. Learn more about the Council here. Apply online by Friday, March 7th

2014 Campaign Calendar Sneak Peek

Posted by Alexis Nadin on December 11th, 2013

Happy-New-Year-2014-1 (1)We’re excited to share a sneak peek of GlobalGiving’s 2014 Campaign Calendar. These fundraising and training opportunities were designed based on feedback from you, our project partners.

Stay tuned! The complete calendar, including promotions for Microsoft’s YouthSpark initiative and GlobalGiving UK’s website, will be released soon.

Join us on Wednesday, December 18th for an overview of our fundraising campaigns and promotions taking place in 2014. We’ll equip you with strategies for successful fundraising in the New Year!

What: 2014 Calendar Sneak Peek
Times: 9 am EST (Find this time in your city) and 3 pm EST (Find this time in your city)
Webinar link: anymeeting.com/globalgivingus1
Sign up for the webinar here.

Bonus Days

In 2014, GlobalGiving is focusing on what you want most: matching campaigns! GlobalGiving will offer four Bonus Days available to all of GlobalGiving’s partners.

  • February 12th: 30% match; $75,000 available in matching
  • May 7th: 30% match; $75,000 available in matching
  • July 16th: Matching based on Partner Rewards Status (30% for Partners, 40% for Leaders, 50% for Superstars); $120,000 available in matching
  • October 15th: 30% match; $75,000 available in matching

All four Bonus Days will begin at 9 am Washington, DC time. Matching is available until funds run out or until midnight Washington, DC time. GlobalGiving offers two $1,000 bonus awards for each Bonus Day: One bonus award for most money raised and one bonus award for most individual donors.

Do-it-Yourself Campaign Fund

For the first time ever, GlobalGiving is offering your organization the opportunity to apply for funding to use in your own online fundraising campaign! You set the dates and create an incentive structure that best fits your supporters. Promotions can take place anytime in 2014, but the deadline to apply is Friday, March 7th.

Online Fundraising Academy

Supercharge your organization’s fundraising with GlobalGiving’s Online Fundraising Academy, back by popular demand! A small cohort will be selected to participate in this two-month course, made up of nine online sessions about donor acquisition and retention, effective social media fundraising, fundraising analysis and evaluation, and successful campaign planning. The deadline to apply is Friday, February 7th.

Ambassador Program2013 Ambassadors

Apply to represent GlobalGiving in your country in 2014! Selected individuals will help to foster a non-profit community in their country by hosting workshops and information sessions, meet-ups of local GlobalGiving partners, and conducting in-country site visits and meetings. The deadline to apply is Friday, March 7th.

Leadership Council

Have ideas to improve GlobalGiving’s online fundraising platform? Apply for our Leadership Council, an advisory committee made up of representatives from our non-profit partners (like you!). The Leadership Council will participate in regular discussions online and the Leadership Council will meet via conference call twice a year to discuss important topics for GlobalGiving. Apply by Friday, March 7th.

Video Contest12 PLUS

Use GlobalGiving’s Video Contest to share your organization’s story! Five videos will be selected by an expert judge to be featured on GlobalGiving’s Facebook and Twitter. One grand prize winner will be featured in GlobalGiving’s donor communications (last year’s winner raised close to $6,000)! Videos must be 30 seconds to 3 minutes in length and they must be embedded on the GlobalGiving project page to qualify. Submissions are due Friday, March 7th.

Professional Storytelling Support

Need help telling your story? Apply to have GlobalGiving’s professional photographer, Angela Wu, visit your organization in 2014 to help capture the stories of impact in the communities that you serve through photographs, video, or short narratives.

Photo Contest

GlobalGiving’s fifth annual Photo Contest is a great way to grow your supporter base without asking for donations. You are invited to submit up to three photos between July 14 and July 25. Seventy-five photos will be selected by an expert judge for voting on GlobalGiving’s website between August 18 and August 29. The photo with the most votes at noon Washington, DC time on August 29 will be awarded a $1,000 bonus and will be featured on the GlobalGiving homepage for a full day! One runner-up from each of the remaining categories will be featured for a full day on the GlobalGiving homepage and will be highlighted though GlobalGiving’s social media.

December Campaign

The average American organization raises 30-40% of their annual income in the last several weeks of the year. The December campaign will be designed to help you take advantage of this tremendous fundraising opportunity! More details coming in 2014.

Project report email subject lines

Posted by Alexis Nadin on December 11th, 2013

We are putting you in control of your project report subject lines! Our tech team just implemented a new feature on the GlobalGiving website that will allow you to customize the subject line of your project reports.

Subject Line

GlobalGiving requires quarterly project reports for all active projects on GlobalGiving. Project reports are emailed out to all the donors who have given to your project and they are a fantastic communications tool!

Previously, the subject line for all project reports was: Update from [PROJECT NAME] on GlobalGiving.org. Starting today, you will be able to draft your own subject lines using the “Title or Subject Line” field in the report editor in the project entry system!

What’s so exciting about subject lines?

The average office worker sends and receives 105 emails a day. (It’s true!) You need a compelling and attractive subject line to make your project reports stand out in your supporters’ inboxes.

Here are some tips and suggestions to keep in mind when crafting your report subject lines:

  • Keep it short. Subject lines should be less than 40 characters (characters are single letters or spaces).
  • Avoid the spam folder. Your supporters’ email accounts have spam filters in place to keep their inboxes clean and safe. Make sure that your subject lines don’t trigger spam filters by avoiding subject lines in all capital letters, avoiding too many exclamation marks (!), and gimmicky language (win, free, prize, giveaway, etc.).
  • Be interesting. Craft a subject line that causes your supporters to pause and consider opening your email. Try asking a question or making an unexpected statement.

Upsala Zirk got their supporters attention with “It’s Neverland.” Lotus Outreach recently wrote the subject “I didn’t think a girl like me would have a chance.” More Than Me titled one of their reports “Don’t call it failure.” And Chicuchas Wasi asked their supporters “What are you doing?

We know that you need the tools and information to create the most effective subject lines for your donor audience. In 2014, we will be working to bring you more data and metrics about your project report open rates and click throughs. Stay tuned for more information in 2014!

Make the Most of December Fundraising

Posted by Alexis Nadin on December 10th, 2013

We’re 10 days into December and this month has already been one for the record books. Last Tuesday, December 3rd, was #GivingTuesday, GlobalGiving’s largest online volume day in history! GlobalGiving processed over $630,000 in donations on December 3rd (not including $250,000 in matching funds provided by Microsoft!).

But there are still 21 days left in this very important month of giving. (Read more about year-end giving trends here.) What is your organization doing to take advantage of the fundraising momentum? Here are some ideas to help you capitalize on the last three weeks of the year.

Year-End Campaign

Year-End Campaign

Raise at least $3,000 from at least 30 donors in the month of December and your organization could qualify for one of nine bonus awards (ranging from $3,000 to $500). GlobalGiving is giving away bonus awards to the top nine projects that raise the most money in the Year-End Campaign. With another 21 days left in this campaign, there’s still plenty of time for your organization to get in the game! Read complete terms and conditions here.

  • Put together a communications strategy. Plan to send out at least three email appeals announcing the Year-End Campaign. Use Facebook and other social media to promote this campaign.
  • Contact major supporters. Identify major supporters—board members, volunteers, major donors—to help you raise at least $3,000 from at least 30 donors. Reach out directly via email or phone to ask specifically for their help. Remember to show appreciation for their past support and to explain why their help is needed now.
  • Create a compelling message. What could your organization do in 2014 with an extra $3,000? Create a message that you can use throughout your campaign about the impact that your donors can make by giving to your project in December.
  • Show and tell stories about your community. Include concise, specific, and compelling stories and close-up, high-resolution photos in your messages to supporters.

Ecard

Christmas Giving

Christmas is two weeks away. Don’t forget: your supporters can make a donation to your project as a gift for a family member or friend! GlobalGiving will send the gift recipient an email, print-at-home, or physical tribute card.

  • Send out a “last-minute Christmas gift” email appeal the week before Christmas. Invite your supporters to make a donation as a gift to your project.
  • Share a direct link to the “gift or in-honor-of” tab on your project page in all of your donor communications. Here’s how to create the direct link to the “gift” option:

[Project URL] + ?show=gift

  • Give your supporters specific gift options, ex: $50 provides a microloan to a woman in Uganda or $40 provides on year of school for a child in India.
  • Share a story and a photo of a child, woman, or furry friend that will benefit from this gift.

december-31-300x300

December 31

According to our friends at Network for Good, 10% of online donations made in the U.S. happen during the last three days of the year: Dec 29, 30, and 31. This is a huge opportunity for your organization to drive last-minute donations before the end of the year!

  • Send at least one (if not two) year-end appeals on December 30 or 31.
  • Donations through GlobalGiving.org are tax-deductible for U.S. tax-payers.
  • Tell your supporters about the impact that your organization can have in 2014 with their year-end gifts.

Recurring Donation Match

From December 20 through the 31st, GlobalGiving will be offering a one-time 100% match on all new recurring donations up to $200 per donor! To qualify for the match, donors must give at least four consecutive months. Read complete terms and conditions here.

  • Target outreach to your existing donors. Signing up for a recurring donation is a much bigger commitment than making a one-time donation. Focus your outreach on individuals who have supported your organization before.recurring-donation
  • Share a direct link to the recurring donation tab on your project page in all of your donor communications. Here’s how to create the direct link:

[Project URL] + ?show=recurring

  • Say a big thank you for a bigger commitment! Consider recognizing your recurring donors in a special way by featuring them on your organization’s website, sending them special updates, or giving away a mug or a t-shirt.
  • Stress the added value of making a recurring donation during this promotion. Let your donors know that their recurring donation will receive a one-time 100% match! Emphasize that they have to sign up now to qualify.

Tips and Tricks for Successful Holiday Fundraising on GlobalGiving

Posted by Katherine Sammons on November 7th, 2013

Recently we held a webinar on Holiday Fundraising on GlobalGiving. We went over the campaigns, GlobalGiving is hosting this holiday season and a holiday campaign strategy. Did you miss it? Not to worry, below please find a summary of tips and tricks, the slides used, and a recording of the webinar.

Want to read the full terms and conditions of all the campaigns listed below? Click here to learn more about the Thank You Promotion, Gifts for Good, The Recurring Donation Promotion, and GlobalGiving’s first ever Year-End Campaign!

Tips for Success by Campaign: 

The Year-End Campaign

  • Make a plan-How does your organization want to reach the $3,000 threshold from 30 donors?
  • Review GlobalGiving’s tools (tribute cards, fundraiser pages, etc.)- Meet with your team, Board Members, volunteers, etc. to review GlobalGiving’s tools to decide which tools your organization would like to utilize.
  • Review GlobalGiving’s campaigns-What works best for your organization?
  • Set-up a call with a GlobalGiving staff member-We are here to help you set-up a strategy by making a plan that best fits your organization. Click here to sign-up for a one-on-one call.

Gifts for Good

  • Consider the cost of this promotion for your organization  when determining donation amount-Take in to account shipping costs (including the cost to expedite shipping), the price of the product, and the cost of staff time.
  • Give gifts that are unique, interesting, and relevant- Give a gift that was  made by a beneficiary or give a gift from the location where your project is being completed.
  • Include the “story” behind your gift in your description- Where is the gift from? How does the gift tie in to the work your organization is doing?
  • Ship items quickly–Donors that purchase your gift are now your donors, so treat them as such.  Make sure gifts are shipped in a timely manner in order to ensure the gift arrives in time for the holiday. Your donors are looking forward to the arrival of your Gift for Good.
  • Include a personalized note or card in your package-Donors purchased your gift because they are inspired by your work! Thank them and tell them how their purchase for good will benefit your project’s work.

The Recurring Donation Campaign

  • Let your donors know that they can give a gift that keeps on giving- Some donors aren’t familiar with the recurring donation option on GlobalGiving. Educate them. 
  • Communicate the match- Make sure that your donors know what to do in order for your project to receive a match. In order for a donor’s initial donation to be matched, the donor must keep it active for at least 3 consecutive months (that’s four months all together)
  • Tell your organization’s story and how donations will help-Explain how a continuous contribution will help your project succeed. For example, giving $25 ensures that Susan will have writing materials for class.

Thank Your Promotion

  • Keep your videos short (no longer than 1 minute)-Please keep your video short in order to keep the attention of the viewer.
  • Make sure your video is shot in high resolution-Videos shot in high resolution are desired.
  • Submit content that is relevant to your project- Include footage of your beneficiaries (please always ask permission first), or your field staff, to share your work with donors.

The Highlights

1. Set Goals- When planning for the holidays set goals, lots of them! Set goals around:

  • Your communication strategy-how many people do you want to reach? And, how will you reach them?
  • How much funding does your organization want to raise during the holiday season?
  • Who does your organization need to help reach the goal? So for example, will your organization need to enlist volunteers, Board Members, and/or former interns?

2. Mobilize through a campaign- Pick one or more of GlobalGiving’s campaigns to help engage your donors.  Talk with GlobalGiving staff to learn what campaigns fit your organization best.

3. Create a communications calendar- Put together a communications calendar focusing on dates of communication and type (for example email or phone)

4. Develop your messaging- Have communication ready and set to send and implement. Make sure you communicate the correct terms and conditions with your donor base. Provide messaging to those helping you fundraise, by creating template emails and social media tool-kit.

5. Evaluate your progress and prepare to be flexible- Keep track of your project’s fundraising efforts.  If a fundraising tactic is not working for your organization, prepare to be flexible and adjust your strategy accordingly.

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