Online Fundraising Academy: How to Write Earth-Changing Emails

Posted by Alexis Nadin on April 4th, 2014

In GlobalGiving’s fifth Online Fundraising Academy session, we invited our own Alison Carlman, to share tips and key lessons she’s learned in donor communications. In her role as Unmarketing Manager, Alison is responsible for engaging the GlobalGiving community and for telling the stories of GlobalGiving and its partner projects. In 2013, Alison and her team raised $270,000 from donor emails. 

Session Recordinghttp://www.anymeeting.com/globalgivingUS/EF54D686844C

Listen, test, learn, repeat – experimentation and testing key to improving work

  • Listen to your audience, peers, research
  • Test assumptions in experiments
  • Learn from your experiments
  • Do it again and again and again!

This is how GlobalGiving Listens, Tests, Learns and Repeats:

Listen

  • Users – your audience, the people who receive messages
    • To improve our e-newsletter, we got feedback from users – who opens, donates, clicks
    • What we learned:
  1.  Keep it short – people don’t read news
  2.  Talk about the users, not you – what’s relevant to them, why they should care
  3. Made it even shorter
  4. Use big images  – people click on the header image
  5. Use clear images with one person making eye contact.
  6. Add humor, make it clever and unexpected – include jokes, puns
  7. Have a big and clear call-to-action – make your ask clear and easy for users to do
  8. Personalize it! – add people’s names, send personalized thank you. Users like to know they’ve been thought of, not just written to the masses.
  • Peers – similar organizations you can learn from
    • charitywater emailcharity: water – use beautiful image, well laid-out, formatted for mobile phones, very little text, interesting lead text, unexpected, humorous and large call-to-action
    • donorschoose.org – personalized by state, simple and short, made it sound urgent, very clear request
    • Kiva – personalized, clear call-to-action, made it look like it was forwarded by a staff member
      • Did A/B testing (divide users into 2 groups and provided a different email to each group to see which email did better)
      • Kiva’s “trick” forwarded email performed 2x as well
      • Personalizing really works!
  • What we learned:
  1. Use beautiful imagery.
  2. Make it mobile friendly
  3. Keep it brief.
  4. Use interesting lead text.
  5. Try unexpected/humorous (but still visibly clear) calls-to-action.
  6. Try unexpected subject lines and formats
  • Project report titles are now the subject line when project reports are sent out to GlobalGiving donors
  • Theory – what does the research say?
  1. Shorten distance between user and subject matter – connect them to one person/animal/object. Easier to feel like you can make a difference in one person’s life than a big group.
  2. Tell a compelling story about that one person – how a person has overcome an obstacle or how they have potential to overcome obstacles
  3. Donors will give if they feel it will bring them close to people in their network – focus on what you can do for your users. Give them something to share so they can connect to their social network.
  4. People give more when it’s easy – Make the process to give as easy as possible. And give reminders
  5. Not all donors are the same – these tips won’t work for everyone. Need different messages for different donors.

Test, learn and repeat

  • Look at metrics to measure success of email

metrics

 

 

 

 

 

 

 

 

 

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Online Fundraising Academy: Cultivating a Fundraising Army

Posted by Alexis Nadin on March 26th, 2014

Marshall

In GlobalGiving’s fourth session of the Online Fundraising Academy, we invited Marshall Bailly, the Executive Director of Leadership Initiatives, to share tips for cultivating a donor network. Marshall and his team have raised $1 million through GlobalGiving, especially through targeted  matching campaigns. He has built relationships with a core group of donors that regularly support Leadership Initiatives via various promotions.  He has developed a comprehensive strategy for campaign outreach and communications, including local donor mobilization in Nigeria, where Leadership Initiatives operates.

Session Recording: www.anymeeting.com/900-634-271/EF54DA87884B

Session Notes:

Leadership Initiative (LI) – Finds community leaders in Nigeria, give them business training, give them investment to jumpstart their business, helps them build community from bottom up

  • For real donor growth, they have to feel they are a part of the organization, so they’ll want to contribute more than just money to your org
  • Give them a sense of ownership and show them their impact on the organization

Donor Committees – You can’t do it alone!

  • A group of 5-7 people that help raise money and set fundraising agenda
  • Create one month, six month, one year and five year plan for where you want your fundraising goals to be. And each person takes charge of one goal
  • Have reachable goals to motivate your committee
  • LI’s donor committee members
    • Met members through friends (and friends of friends), events, own social/family circle, staff on the ground
    • Developed relationships over years
    • Keep changing people when you can, so they don’t get burnt out. Want people coming in with new voices, new eyes

Donor Captains

  • Donor Captains go out and achieve goals
    • Allows you to spread the burden of finding more donors
    • Brings new people into the organization and allows them to take a leadership role
    • For last bonus day, had 15 donor captains, and each person was in charge of reaching 10 people.
      • Individual communication with donors get them excited and committed to donate
      • Reach out to active donors and donors with potential resources
        • Research all donors  – Google them, look at LinkedIn profile to see if they could be a resource
        • Reach out to them, ask for help growing your organization, contribute more than money

LI’s five types of donor network leaders

  • Social Leaders – people who know a lot of people
    • Goal: Create a generation of donors who stay connected with LI over many years
    • Specialty Type Donors – people with jobs that can help you get a special service and connections to improve your organization
      • Host an event to learn about organization with the extra fun factor to get people more excited
      • High End Donors – people who donate over $1,000 at a time
        • Slowly tell them about organization, build up trust, show you care, why they should care
        • Allow people to bring their ideas of how to make the organization better
        • Corporate Sponsors – organizations who donate over $1,000 at a time
          • Find corporations with a vested interest in the community you’re working in or some part of your organization
          • A wider networks helps to find connections with corporations
          • Business Alliance Program Students – high school students get help to get into college while they help solve development problems for businesses in Nigeria
            • Address needs of both students and businesses
            • Keep partnership with those students as they leave high school

Don’t chase “white whales”

  • Don’t keep chasing those who aren’t interested – chase those who care and ask questions
  • Don’t leave your donors angry – donors might test the waters to see if you care

LI Fundraising Timeline

  • Fundraising goals and donor network started out small, grew bigger and better each year
  • In the beginning was mostly donor committee, then events after three years, then first corporate sponsorship after five years
  • It takes time to build up, piece by piece

Get Ahead in this Competitive Environment  

  • Need to have something interesting, why people should care, an emotional connection and a call to action
    • Donors respond better to a problem, emotional story, and how they can change it
    • Put a face to the problem – donors can talk/skype to people on the ground
    • Need to grab their attention. Need to have good fundraising stories
    • Comparison chart – show what makes your organization unique and why it’s better than other organizations
    • Make sure donor captains are on the same page – they know mission statement, why you matter, how to elevate organization above the rest
      • Donor captains can give an elevator speech (30 second pitch for organization)

Communicating with Donors

  • Have different impact messages, communications for each group of donors (corporations get different message from GlobalGiving donors because have different interests in organization)
  • Have specialized social media, blogs, messaging for different donor groups
  • Refine, strengthen and sharpen key messages is important at any stage of an organizations growth and development every year
  • Have a goal for each donor to rally around

Extra resources

Click here for Marshall’s campaign fundraising webinar

Click here for Marshall’s bonus day how-to manual

Email Marshall at mbailly@leadershipinitiatives.org

Q: Is a donor committee and board the same thing? Is there significant overlap between the two?

A: Board does much more to grow and develop the organization than just fundraising. There are some overlaps though. LI has some board members in donor committees.

Q: What is your communication stories system to feed the stories in the field to people in the US?

A: LI has a key sponsorship program in Nigeria where they provide technology to Skype with businesses in Nigeria. LI has on the ground employees who provide stories. Each donor group is connected with different businesses.

Q: Do you utilize media?

A: Utilizing media comes from meeting people and following up with them. Marshall wrote letters and met with people who wrote reports. LI hasn’t gotten a media contact without investing in relationships, and they always reach out to media first. Be the group that’s so passionate and won’t go away.

Q: Do you have a template letter to reach out to corporations?

A: Have a specific letter for each corporation. Personalize the letter! Know their background and make any connections you can. Put a little personal hand written message in the letter or on the envelope.

*Trends from past sessions: Develop a personality. Make sure you’re real with the individuals you interact with. Build strong relationships with donors and make them feel appreciated and needed. Get out there, seek opportunities to meet new people, reach new audiences.

Online Fundraising Academy: Creating a Campaign Strategy

Posted by Alexis Nadin on March 19th, 2014
AAH

Arlington Academy of Hope

In GlobalGiving’s third session of the 2014 Online Fundraising Academy, we invited Maureen Dugan, the Executive Director of Arlington Academy of Hope, to talk about getting ready for a GlobalGiving Bonus Day. Maureen and her team raised $82,000 in matching campaigns on GlobalGiving in 2013! After participating in GlobalGiving’s first Online Fundraising Academy last year, Maureen is returning to share her advice and insights with this year’s cohort.

Session Recording: www.anymeeting.com/837-520-433/EF54DE848249

Session Notes:

Arlington Academy of Hope

  • Implements education and health programs in Uganda
  • Donor profile – middle aged or older; most not on social media, so didn’t utilize social media

Build Consensus

  • Discuss with Board of Directors – proposed using social media and GlobalGiving; asked them to be ambassadors
  • Create a Q&A – explains online giving to minimize confusion, create enthusiastic supporters, provides a resource for ambassadors/donors to share information with others
    • Put on website, given to Board and other volunteers
    • Take time to talk to advocates to prepare them for questions before Bonus Days

Make a plan – who to target

  • Regular donors –people who give annually
  • Lapsed donors – people who haven’t given in the past few years
  • Board members – ask them to give, be ambassadors

Messaging

  • Email (Constant Contact), Facebook, Twitter
    • Keep basic facts the same, but tell the story differently on different platforms
    • Generate excitement, empowerment, time sensitivity, why it’s important
      • Empower donors, tell them their money will go further on matching days
      • Explain how they can make a difference
      • Explain importance of giving on specific day to compel them
  • Timing – 1 month, 1 week, day before
    • Need to do what works best for your donors

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Online Fundraising Academy: Building the Foundation for Successful Fundraising

Posted by Alexis Nadin on March 12th, 2014

Fundraising toolboxIn GlobalGiving’s second session of the 2014 Online Fundraising Academy, we invited a panel of fundraising professionals from GlobalGiving’s partner organizations to answer questions about the fundraising tools that their organizations use to manage and engage their individual donors and track their fundraising activity.

Meet our panelists:

Kathy Baczko, Vice-President, Chief Development Officer and Diana Corrales, Director, Marketing & Communications, Fabretto

Beth Eisenstaedt, Chief Development Officer, Wildlife Alliance

Kay Helm, Executive Director, Friends of TOUCH

Session Recording: www.anymeeting.com/067-031-377/EF53D883894C

Session Notes:

What donor database do you use? What do you like about it? What don’t you like about it?

Fabretto: DonorPerfect

  • Pros: User-friendly; you can create pledges for monthly donations; you can segment donors and you can create as many relevant tags as you want.
  • Cons: It only has space for up to 6 sponsorships per donor;
  • Price: $60-265 a month. Fabretto pays $265/month

Wildlife Alliance: eTapestry

  • Pros: Built to capture info for fundraising; user friendly; excellent reporting capabilities to analyze and segment your donors
  • Cons: With greater sophistication, comes greater expectations and analysis doesn’t always meet that; must use their software for online donations and mass emails, can’t integrate own services
  • Cost: $99-399 a month. Wildlife Alliance pays $4,300/year for 15,000 records and 5 user licenses

Friends of TOUCH: NeonCRM

  • Pros: Web-based; versatile; lots of reporting options and capabilities; provides security.
  • Cost: $49-324 a month. Friends of TOUCH pays $49/month for less than 1,000 records

Q: What is the value of having a database?

A: A database is the only way to know anything about donors. It is great having it in all one place and for targeted approaches. You can reach out to donors based on their specific interests to turn them into bigger donors or recurring donors.

Q: How do you gather contact lists? Are your contacts gathered through donations or do databases provide contacts? What about security? How are contacts used in terms of privacy?

A: Contacts are gathered over the years. You can purchase lists from other services but not database services. As for security, no one has access to information except for staff users.

What donation information do you track? How?

Read the rest of this entry »

Online Fundraising Academy: How charity:water is Harnessing the Power of Online Fundraising

Posted by Alexis Nadin on March 7th, 2014

technology to end water crisis_croppedKaitlyn Jankowski, charity:water’s Supporter Experience Manager joined us earlier this week for GlobalGiving’s first Online Fundraising Academy session of the year!

charity:water raised more than $8 million from more than 11,000 individual fundraisers in 2012. How did they do it? Kaitlyn shared charity:water’s approach to raising funds online! Kaitlyn manages mycharity:water, helping fundraisers become rockstars!

Session Recording: www.anymeeting.com/901-831-832/EF53DC82874D

Session Notes:

charity: water founded with two goals: end water crisis and reinvent charity

charity: water values

  • 100% model – all donations go towards funding water projects. Overhead costs covered by the Well (private donors, sponsors, board of directors)
  •  Proof – prove every dollar goes to projects. Email reports that provide information about the community money went to. Local partners contribute pictures and GPS coordinates.
  • Brand – having a brand like Apple or Nike. Building campaigns, invest in a creative team, cool corporate partnerships, no advertising or marketing budget. Everything done in house
    • Invest heavily in social media – Twitter, Instagram, Facebook. Posting updates and stories daily, give sneak peak of campaigns, let team travelling in field take over social media
    • Show what people have done in the past to raise money.
    • Use of photos to show brand

Online fundraising platform

  • Birthday model – Individuals raise money on their birthday.
  • People create their own campaign to raise money
    • Ex. Sarah Peck swim to Alcatraz if raise $29,000

Campaigns – charity: water holds 3 campaigns every year

  • World Water Day campaign
  • September campaign
  •  Holiday campaign – When you give clean water, you give other things like hope, beauty, future, etc. Launched new image every day
  • Campaigns focus on a story. Want to inspire people, not to make them feel guilty to give.
  • Specific campaign to buy drilling rig. To stay true to proof model, campaign broke down entire cost, put GPS on truck and can follow on Twitter.

Engage fundraiser and report back on GlobalGiving

  • Project pages allow donors to get a sense of what they’re giving to
  • Quarterly project reports – emailed to all supporters. Good communications tool. Can tell stories, statistics, and impact. Successful organizations report once a month to keep donors engaged.
  • Donors can fundraise themselves – click “+fundraiser” link on your project page. Donors can create their own page to raise money on behalf of an organization.  See example here: http://www.globalgiving.org/fundraisers/7852.

Question & Answer

Q: “How do you get campaigns to go viral? How do you find trendsetters to make campaigns work?” 

A: Campaigns don’t have to go viral to be successful. Fundraisers work really hard. Sarah Peck made goals to get interviews, have pieces published, post blog posts, sent lots of emails, utilized social media. A lot of it comes from the people’s story, not charity: water’s story.

Q: “Is it better to have multiple networks and less frequent posts, or less networks and more frequent posts?” 

A: charity: water has one twitter handle plus one for the drilling rig, and only one Facebook to keep things all on one page. The frequency of posts depends on channel. For Twitter, charity: water posts every day and retweets throughout the day, posts on Instagram every day, but Facebook is different. charity: water posts on Facebook only a few times a week so don’t clutter people’s news feeds. Call to action is different on the each social media site, so utilize it accordingly.

Q: “What channels drive the most conversions to donations?” 

A: Email is very good for fundraising. Give people a call to action and send 3 emails. People need reminders. You can also encourage others to give by recognizing people who already gave. Conversions over social media are smaller because of plausible deniability – you don’t know if people saw the post and people feel like they don’t have to act.

Q: “What are some tips for small organizations that can’t hire a creative team?” 

A: charity: water is good at asking for things for free. There are lots of design agencies who can help and avenues to get marketing and advertising for free. You can also take advantage of volunteer platforms like Sparked (https://globalgiving.sparked.com/welcome/nonprofit/globalgiving#1) and VolunteerMatch (https://surveyglobalgiving.wufoo.com/forms/volunteer-information/).

Q: “How does charity: water find fundraisers? How do people find out about charity: water and start the fundraiser process?”

A: Mostly through word of mouth. charity: water works on getting donors to become fundraisers.

2014 Video Contest

Posted by Alexis Nadin on February 19th, 2014

It’s here, GlobalGiving’s third annual Video Contest!  Every year the GlobalGiving team is blown away by submissions. Telling your project’s story through a short film is a great way to inspire donors and give them insight into your work. Read on to learn more about creating an effective short film and details about the contest. We can’t wait to watch your video!

Video Training: Not your Everyday Webinar

Watch here!

Our friends at What Took You So Long Foundation (WTYSL) were kind enough to make an educational video filled with tips on telling projects’ stories through film. This eye catching instructional video offers 34 tips and examples for creating short films about non-profit organizations and international projects. You don’t want to miss it! Click here to watch.

Inspired by WTYSL’s work? We are too! Click here to learn more about this incredible team. You can also learn more about What Took You So Long? by:

Inspiration

So now that you are an expert film maker you may need a little inspiration to get started. Take a look at last year’s grand prize winner, 12 PLUS, here.

Terms and Conditions:

  • Participating organizations must be current GlobalGiving Partners, Leaders, or Superstars.
  • Please note that projects not featured on globalgiving.org are not eligible.
  • Eligible videos must be between 00:30 seconds and 3 minutes long. Videos that are longer than 3 minutes will be disqualified.
  • Videos must be embedded in the GlobalGiving project page in order to qualify for the Video Contest.
  • The submitted video must focus on the content described in the project.
  • Videos must be high quality and creative.
  • Videos may not contain any copyrighted element including music, videos, or photographs. Be sure that you have obtained all necessary legal rights for the content of your video.
  • All video participants must give informed consent of their participation in order to take part in the filming of your video.
  • Videos may not contain vulgar language or inappropriate content. GlobalGiving reserves the right to determine inappropriate content and disqualify a video.
  • Organizations may submit one video per organization.
  • Videos must be submitted by 11:59 pm EST (what time in your city) on Friday, March 7th in order to be considered for contest participation.

Adding Music to your Video

Looking for some music to add to your video without worry about copyright issues? Check out the Vimeo Music Store. The Vimeo Music Store includes songs for commercial use and the site even provides some great songs for free!

How to submit your video:

  • Upload your video to YouTube.
  • Embed your YouTube video into your project page by entering the direct YouTube link to your video under the “Project Video” section of the “Photos & Documents” tab in the project editor in the project entry system. Save and submit your project edits. The GlobalGiving team will review and approve your changes within 1-2 business days.
  • Submit the web address for your project page and video in this entry form.

Prizes

Five videos will be selected by a judge to be featured in GlobalGiving’s social media. One grand prize winner will be featured in GlobalGiving’s monthly donor newsletter that currently has 120,000 plus subscribers. Last year’s winner raised almost $6,000 when featured!

Do-it-Yourself Campaign Fund

Posted by Alexis Nadin on February 19th, 2014

Do you wish GlobalGiving offered an Earth Day campaign?  Promoted Diwali giving?  Could support a fundraiser campaign on your timeline? For the first time ever, GlobalGiving is offering your organization the opportunity to apply for funding to use in your own online fundraising campaign! You set the dates and create an incentive structure that best fits your supporters.

Promotions can take place anytime in 2014 but the deadline to apply is Friday, March 7th. Apply online here.

How does it work? 

  • Only GlobalGiving Partners, Leaders, and Superstars with active projects on GlobalGiving.org are eligible to apply.
  • Organizations may apply for a minimum of $500 and a maximum of $2,500 in campaign funds to be used as bonus awards or other financial incentives.
  • Organizations will be required to specify a campaign goal that is at least twice the value of the requested funds. For example, if an organization is requesting $500 from the Do-It-Yourself Campaign Fund, the campaign goal must be at least $1,000.
  • In order to receive the campaign funds from GlobalGiving, organizations must achieve the campaign goal within the specified period of the campaign.
  • Campaign dates will be determined at the discretion of the organization. The campaign may not exceed one month in length.
  • GlobalGiving is not able to provide additional website support for your proposed campaign. We cannot build a customized leaderboard or other similar campaign tools.

What dates should I select for our campaign?

The Do-It-Yourself Campaign Fund gives organizations the opportunity to fundraise on particular days or times of the year that best suit the organization’s audience and work. So, for example, if your organization works in the area of water and sanitation, you may consider organizing a fundraising promotion for World Water Day, which is March 22nd. Or, if your organization’s supporters observe Ramadan, you may choose to organize a fundraising promotion in honor of this religious holiday from June 28 until July 28, 2014.

What types of campaigns will GlobalGiving support?

These funds are not intended to be used as traditional matching grants (such as a 2 to 1 matching offer). Organizations are encouraged to identify an alternative incentive structure.

Here are some examples of Do-It-Yourself Campaigns:

earth day

  • Earth Day Recurring Donation Campaign: Encourage your supporters to invest in the future of our planet! Offer 100% match on all new recurring donations on the condition that donors commit to give for four consecutive months. Kick off the campaign on April 1st and end the campaign on Earth Day, April 22nd.
  • Diwali Tribute Card Campaign: Invite your supporters to make a donation as a gift for Diwali! Offer a $10 match for all donations made as a gift leading up to Diwali on October 23rd.
  • Breast Cancer Awareness Fundraiser Campaign: Ask your supporters to create a GlobalGiving fundraiser to raise money in October in honor of Breast Cancer Awareness Month. Offer $100 match to every donor who raises $500 for your project through a GlobalGiving fundraiser.

Get creative! Develop a campaign structure that is designed to incentivize a desired donor behavior.

Preference will be given to proposals that are well-prepared and realistic.

Please feel free to reach out to Alexis Nadin at anadin@globalgiving.org with questions. 

Questions? Join GlobalGiving for a conference call on Thursday, February 27th at 11:00 am EST (find this time in your city) to learn more. Call +1-202-464-6816 to join.

New Feature: Submit project reports by email and mobile phones

Posted by Alexis Nadin on February 14th, 2014

mobile phone

We are excited to announce that GlobalGiving’s partners are now able to submit project reports by email and mobile phones!

This new feature was designed in response to feedback from our partners around the world. Whether your organization has limited internet access or you’re just looking to save time, the email-to-report feature is a quick and easy way to submit your GlobalGiving project reports. Because of this new feature, you no longer need access to a computer to submit a report on GlobalGiving. You can send  a report using your internet-enabled phone! 

Here’s how it works:

  1. Login to the email you use for your GlobalGiving account and open a new email;
  2. Enter the title of your report as the subject;
  3. Draft the body of the report in your email; and
  4. Upload any photos that you would like to appear in the report as attachments.
  5. Email your report to the email address: report+[your project ID]@globalgiving.org (for example: report+9360@globalgiving.org).

Once you’ve sent your email, your report will be automatically submitted for approval to GlobalGiving’s project report queue and reviewed by a member of the GlobalGiving team.

Don’t have an internet-enabled phone? No problem! Many cell phone providers around the world make it possible for users to send emails using SMS. Follow up with your cell phone to provider to learn how to send an email using SMS. We’ll be sharing more information about this soon!

Please feel free to contact projecthelp@globalgiving.org to share your feedback and ask questions! 

Sample project report email

Bonus Day-Feb.12th

Posted by Katherine Sammons on February 6th, 2014

BD leaderboard

GlobalGiving is hosting a Bonus Day on February 12th. Recently, we held a webinar  to go over the terms and conditions, discuss tips and tricks, and review GlobalGiving’s tools in order to make Bonus Day successful for your organization. In case you missed the webinar, or would like a refresher, here’s the summary, slides, and recording of the webinar.

Don’t miss out on an opportunity for your organization to receive matching funds! For one day only, GlobalGiving is giving away $75,000. Read on to learn more.

Bonus Day Highlights 

 Date: Wednesday, February 12th
• Start time: 9:00 am EST
• End Time: 11:59 pm EST
• Matching Funds: $75,000
• Match Percent: 30%
• Bonus Prizes: Two $1,000 bonus prizes available

 

Terms and Conditions 

  •  Click here to see a the full terms and conditions

Tips from Bonus Day veteran RefugeeOne

  • Call major donors and board members
  • Send a series of emails to your donor network
    • 1st email – send the week before Bonus Day. Made the email a teaser, not revealing the nature of the match.  For example, “Keep a lookout for an opportunity to make your donation BIG!”
    • 2nd email – send the Monday before Bonus Day. Include a story about a beneficiary. Still a teaser (don’t reveal how to give yet).
    • 3rd email – send the day before Bonus Day. Last of the teasers. For example, “Tomorrow get ready to make your donation count. Check your email tomorrow to find out how!”
    • 4th email – send the day of at 9 am EST. Reveal GlobalGiving Bonus Day match and include a direct link to your project page. Saving  information on how to give until the last email will prevent donors from giving too early.

GlobalGiving Tools

  • Project Reports 
    • Write a Bonus Day call to action in your project report. But don’t just ask for donors to give. Pair it with a story or update from the project.
    • Get it in quickly! You can easily schedule your reports to be sent out on Bonus Day.
  • Tribute Cards
    • It’s almost Valentine’s Day! Use this opportunity to have donors give a “gift or in-honor-of” using the tab on your project page. Give them the direct link in all your emails, project reports, and social media messages
    • Share a direct link to the “gift or in-honor-of” tab on your project page.  Donors give when it’s easy. Include the direct link in all of your emails, project reports, and social media messages. Here’s how you create the direct link to the “gift” option: Project URL+?show=gift
    • Here’s an example: http://www.globalgiving.org/projects/fund-raising/?show=gift

GlobalGiving Support – We are here for you!

  • Click here to schedule a one-on-one support session.

 

Happy Matching,

Jenn, Emily, and Katherine

Ready, Set, Go! Bonus Day Feb. 12th

Posted by Katherine Sammons on January 29th, 2014

GlobalGiving’s first Bonus Day of the year is right around the corner! You don’t want to miss out on $75,000 in matching funds, and we don’t want you to either. That’s why we are here to support you! Learn more about GlobalGiving’s Bonus Day below, and opportunities for support from GlobalGiving staff members.

Terms and Conditions
• Matching will begin on Wednesday, February 12 at 9:00 AM EST and will end on Wednesday, February 12 at 11:59 PM EST, or when funds run out
• There is $75,000 available in matching funds
• Matching is applied at 30% up to $1,000 per donor per project (for example, a donation of $1,500 will receive a $300 match)
• Only donations made by unique donors per project will be matched
• Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted
• The project that raises the most funds on Bonus Day will receive an additional $1,000 from GlobalGiving
• The project that has the most unique donors on Bonus Day will receive an additional $1,000 from GlobalGiving
• Projects must be approved and live on the GlobalGiving.org website by February 10, 2014 to be eligible
• Only online donations (credit card or PayPal) are eligible for matching. Donations made by check or text-to-give are not eligible
• Donations made on http://www.globalgiving.co.uk or any GlobalGiving corporate sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for matching
• Funds, such as the Girl Effect Fund and disaster funds are not eligible for matching
• We encourage you to get donations in early, because matching funds will likely run out before the end of the day
• Please note that GlobalGiving will monitor and review all donations made through this matching offer. GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds
• Please note that all donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.

Questions? Please contact Katherine Sammons at ksammons@globalgiving.org.

Ahem! It’s Also Almost Valentine’s Day 

Not only is Bonus Day just around the corner Valentine’s Day is as well. Use this Bonus Day to let donors know that they can show appreciation for a loved one by donating to your project using a Tribute E-card. donation-as-a-giftThis is a great way for your donors to give a gift, while supporting the work of your organization. When communicating  a Tribute E-card as an option to your donors make the process as easy as possible for them. Include the direct link to this giving option. Learn how to create your project’s unique Gift or in-honor of  URL below:

  • Share a direct link to the “gift or in-honor-of” tab on your project page.  Donors give when it’s easy. Include the direct link in all of your emails, project reports, and social media messages. Here’s how you create the direct link to the “gift” option: Project URL+ ?show=gift

 

Join GlobalGiving’s Bonus Day Webinar

Join us for a review of Bonus Day terms and conditions, as well tips and tricks for a successful day. Click here to sign-up for the webinar and receive a reminder.

One-on-one support

We are here for you! Sign-up to set up a campaign strategy with me. Click here to sign-up. katherine