Partner Rewards Bonus Day 2015

Partner Rewards Bonus Day 2015

Another Partner Rewards Bonus Day is on the way! Starting at 9:00:01 EDT on July 15th, there is $115,000 in matching available – our largest Bonus Day of the year!

Not only that, but for the first time ever, GlobalGiving UK will also be putting up £8,500 in matching for projects listed on on the same day!

The matching percentage applied to eligible donations on this Bonus Day is based on your Partner Rewards level. Partners will receive a 30% match, Leaders will receive a 40% match, and Superstars will receive a 50% match on this Bonus Day. Matching begins at 9:00:01 EDT and lasts until funds run out or 23:59:59 EDT.

Here are the criteria for a donation to get matched:

  • Only donations made online are eligible for matching. This includes donations made by credit/debit card, PayPal, and GlobalGiving gift card. For donations through, CAF online donations will also be eligible.
  • Donations up to $1,000 will be matched while funds last on Donations up to £600 on will be matched while funds last.
  • If matching funds run out, donations will no longer be matched. Please note that matching funds on and can run out at different times. You should check each Leaderboard to view the available matching.
  • Donations on corporate platforms and on JustGiving or donations by check will not be matched on either platform.

What if matching funds run out? Don’t worry! There will be prizes on both and Donations made through will only count towards prizes on the US platform. Donations made through will only count towards prizes on the UK platform.

  • On, the project with the most funds will receive $1,000
  • On, the project with the most funds will receive £750
  • On, the project with the most unique donors will receive $1,000
  • On, the project with the most unique donors will receive £750

Want to get your project on both platforms for the Bonus Day? Complete this form to get listed on (if you are already on Complete this form to get listed on (if you are already on You must complete either form by July 1st to be eligible to get cross-posted. Not sure which platforms your projects are on? Email us at to find out!

Here are the key differences to note: 

Donations received through Donations received through
Eligible projects Projects active on by July 13th are eligible for these matching funds. Projects and microprojects active on by July 13th are eligible for these matching funds.
Match Available £8,500 $115,000
Match % 30% for Partner Level organizations, 40% for Leader Level organizations, 50% for Superstar Level organizations 30% for Partner Level organizations, 40% for Leader Level organizations, 50% for Superstar Level organizations
Max donation value per donor £600 $1,000
Bonus Prizes £750 for the project with the most funds raised on Bonus Day, £750 for the project with the most unique donors on Bonus Day $1,000 for the project with the most funds raised on Bonus Day, $1,000 for the project with the most unique donors on Bonus Day
Minimum amount raised to receive a Bonus Prize £2,000 No minimum
Start date / time 15th July 2015 14:00:01 BST 15th July 2015 9:00:01 EDT
Tax relief Donations from UK taxpayers are eligible for Gift Aid (25% extra on your donation for your chosen charity project). Gift Aid is not matched. GlobalGiving UK claim Gift Aid on a monthly basis. Donations made on can only be claimed as a tax deductible contribution on United States tax returns.
Expression of Interest Form for Cross-posting If your projects are on,  complete this expression of interest form by July 1st to be listed on If your projects are on, complete this expression of interest form by July 1st to be listed on


How can you find out your current Partner Rewards Level?

Your organization’s matching percent is based upon your Partner Rewards Level. You can use this as an incentive to have your supporters help you get to a higher level (or to stay there!). Your Partner Rewards Level will be the same for both the US and UK platforms.  You can access your Rewards Level by logging into Project Entry (PE) and clicking here:

After you have accessed your Partner Reward Level, you will be able to see the different sub-categories we use to determine your Partner Rewards Level. Your overall level is based on the lowest sub-rank. For example, if you are a Partner in any one category, your Reward Level, will be Partner. Any questions regarding your Partner Rewards level must be received by GlobalGiving no later than July 12th.  All matching will be calculated based on your organization’s Partner Rewards Level as of 23:59:59 EDT (time in your city) on Tuesday, July 14th. Be sure that your Partner Rewards Level is secure by this time.

GlobalGiving Support Opportunities

To learn more about your organization’s Partner Rewards Level and for fundraising support you can sign-up for a one-on-one call by clicking here.

Partner Rewards Bonus Day Webinar
Join me on June 24th  for a webinar on how to make Bonus Day successful fundraising day for your organization (on either platform!).
Date: Wednesday, June 24
Times: 9 am EDT (Find this time in your city) or 3 pm EDT (Find this time in your city)
Click here to sign up for the 9 am session
Click here to sign up for the 3 pm session

Bonus Days Terms and Conditions:

  • Bonus Day begins at 9:00:01 EDT on July 15th, 2015 (time in your city) and ends at 11:59 pm EDT (time in your city) on July 15th, 2015
  • There is $115,000 in matching funds available on
  • There is £8,500 in matching funds available on
  • To be cross-posted to, you must complete the expression of interest form by July 1st. To be cross-posted to, you must complete the expression of interest form by July 1st.
  • All new projects must be submitted by July 13th to be added to either platform for the Bonus Day.
  • Organizations ranked as Partner will have their donations matched at 30%, organizations ranked as Leader will have their donations matched at 40%, and organizations ranked as Superstar will have their donations matched at 50%. An organization’s Partner Rewards Level will be determined at 23:59:59 EDT on Tuesday, July 14th.
  • Online donations of up to $1,000 per individual donor per project are eligible to be matched on at 30% to 50% depending on the organization’s Partner Rewards Level.
  • Online donations of up to £600 per individual donor per project are eligible to be matched on at 30% to 50% depending on the organization’s Partner Rewards Level.
  • Only donations made by unique donors per project will be matched. Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted.
  • Only online donations made by credit card, PayPal, or a GlobalGiving official gift card are eligible for matching. Donations made by check or text-to-give are not eligible.
  • The organization that raises the most donations on Bonus Day through the site will receive an additional $1,000 from GlobalGiving. This bonus prize is determined at 23:59:59 EDT on July 15th
  • The organization that secures the most unique donors on Bonus Day through the site will receive an additional $1,000 from GlobalGiving.  This bonus prize is determined at 23:59:59 EDT on July 15th.
  • The organization that raises the most donations on Bonus Day through the site will receive an additional £750 from GlobalGiving UK. This bonus prize is determined at 23:59:59 EDT on July 15th
  • The organization that secures the most unique donors on Bonus Day through the site will receive an additional £750 from GlobalGiving UK. This bonus prize is determined at 23:59:59 EDT on July 15th.
  • Only online donations (credit card, debit card, CAF online or PayPal) are eligible for matching. Donations made by check or text-to-give are not eligible.
  • Donations made on any GlobalGiving corporate sites including Benevity and JustGiving are not eligible for matching.
  • Funds, such as disaster funds are not eligible for matching.
  • We encourage you to get donations in early, because matching funds will likely run out before the end of the day. Funds may run out on each platform at different times. Please refer to the Leaderboard on each platform to see available matching funds.
  • Please note that GlobalGiving will monitor and review all donations made through this matching offer.
  • GlobalGiving and GlobalGiving UK maintains the right to make a final decision on all matters concerning the allocation of matching funds.
  • Please note that all donations are final. GlobalGiving and GlobalGiving UK cannot change the time, date, or status of a donation after it is processed for any reason.
The 2015 Photo Contest

The 2015 Photo Contest

Summertime is coming to DC! We are ready to sit back, relax, and vote for our favorite photos!

It’s Photo Contest time! A photo speaks volumes about your work and it captures the essence of what you do and why you do it. A powerful photo engages an audience and shows them in a matter of seconds all the amazing work that you do.

Want to see how powerful your project photo can be? Check out your project page analytics to see how many seconds  your donors are spending on your page. Psst…the average is only 4.2 seconds! With so little time, a great photo can make all the difference.

To promote your amazingly powerful photos, GlobalGiving is hosting its sixth annual Photo Contest. We can’t stop smiling when thinking about your photo submissions! Read on for more information.

How to submit your photos:

  1. Upload your organization’s photo submission to your project page by July 8th, 11:59 pm EDT.  Learn how to upload a photo to your project page here.
  2. Save and submit your project page changes. It will take GlobalGiving staff one to two business days to approve your changes.
  3. Once your project is approved, please submit your photo’s URL to the Photo Contest. You can find your photo’s unique URL by clicking on the desired photo in your project’s photo gallery and copying the photo’s URL. See the screen-steps here.
  4. Submit your photo’s URL to the Photo Contest entry form here by July 10th 11:59pm EDT

Photo Contest Terms and Conditions:

  • The photo contest submission deadline is 11:59 pm EDT on July 10, 2015. All Photo Contest submission forms must be submitted by this date.
  • All photos must be uploaded to the relevant project page and approved for the GlobalGiving website to be considered for submission.
  • Any new photos that must be approved are required to be submitted no later than 11:59 pm EDT on July 8, 2015.
  • Only organizations that have an active project on may participate. Projects on or any GlobalGiving supported corporate sites may not participate.
  • Only the top 15 photos in each category will move on to the voting page.
  • The five categories are:
    • Give Knowledge
    • Give Hope
    • Give Green
    • Give Relief
    • Give Support
  • Your photo will be placed into the category based on the primary theme of the project for which the photo was submitted.
  • The top 15 finalists from each category will be chosen by a third-party representative.
  • The 15 finalists from each category will be uploaded to for voting and voting will be open to the public.
  • Voting will take place from noon EDT on August 3, 2015  (time in your city) until noon EDT on  August 7, 2015 (time in you city)
  • Votes will be counted based on email address. Only unique email addresses will be counted towards a unique vote
  • Each vote must be confirmed via email. Once a vote has been made, the voter will receive an email from GlobalGiving to confirm his or her vote. Only upon confirmation will that vote be counted.
  • An individual may vote for as many photos as he or she wishes, but only one vote per photo will count. For example, if I vote for the same photo five times, only one of my votes will count towards the final count.
  • Any activity not in the spirit of having unique individuals vote will not be counted towards vote totals and will disqualify an organization from winning any of the prizes.
  • GlobalGiving will be monitoring all voting activity and will cross match email addresses, names, countries, and IP addresses to determine the validity of all voters. Votes that are deemed fraudulent will be removed and may disqualify the organization from winning any prizes.
  • The one photo with the most votes overall at noon EDT on August 7, 2015, will be awarded a $1,000 bonus to be used to support the organization’s project.
  • One runner-up from the four remaining categories will each be featured for a full day on the GlobalGiving homepage and will be highlighted through GlobalGiving’s social media outreach.

If you have any questions, please contact Sonja at

How Photo Themes are Chosen

You will be placed into the category based on the primary theme of the project for which the photo was submitted.

  • Give Knowledge
    • Education
  • Give Relief
    • Health
    • Hunger
    • Disaster Recovery
  • Give Support
    • Microfinance
    • Humanitarian assistance
    • Children
  • Give Hope
    • Economic Development
    • Women and Girls
    • Human Rights
    • Democracy and Government
    • Sport
  • Give Green
    • Environment
    • Animals
    • Climate Change
    • Technology

Join us for a webinar on capturing a great photo

To learn more about what elements make a great photo and to learn tips for mobilizing donors join us for a webinar on June 11th. Check out the details below:

  • Date: June 11th, 2015
  • Time: 9 am EDT or 3 pm EDT
  • Register for the 9am EDT session here
  • Register for the 3pm EDT session here


  • The one photo with the most votes overall at noon EDT on August 7, 2015, will be awarded a $1,000 bonus to support the organization’s project, will be featured on the GlobalGiving homepage for a full day, and highlighted through GlobalGiving’s social media outreach.
  • One runner-up from the remaining four categories will each be featured for a full day on the GlobalGiving homepage and will be highlighted using GlobalGiving’s social media outreach.

For a dose of inspiration, click here to view the results of the 2014 Photo Contest. We can’t wait to see yours!

Become More Effective with the Social Impact Academy

Become More Effective with the Social Impact Academy

What is your organization’s impact? Join us for a two-month online course designed to help you explore the different theories of impact measurement and to learn about practical tools that you can use to increase your organization’s effectiveness. Apply online by Friday, May 22nd. Hurry! There are only 45 spaces available.

You saw a need in a community. So you designed a program to create meaningful change. But how do you know if it works? And what does your community have to say about the program? How do you talk about your organization’s social impact? And how do you get the support and resources you need to reach even more communities?

That’s where the Social Impact Academy comes in! We’ve brought together social impact experts and professionals from nonprofits around the world to offer a small cohort of GlobalGiving partners personal, hands-on training and support. We’ll talk about what social impact means for different types of organizations and help you explore and digest the tools and resources that are out there to help you design programs for social change, measure your impact, engage your community and respond to its feedback, and much more! See below for a complete agenda.

Apply online by Friday, May 22nd! Please email us at with questions.

What is the Social Impact Academy?

  • A two-month online course;
  • Made up of nine webinar sessions;
  • Taking place on Tuesdays at 11:00 am Washington, DC time in June and July (Find this time in your city).
  • A small cohort of organizations will be selected via an online application to participate.

Selected participants are required to:

  • Participate in at least seven of the nine webinar sessions by  joining the live sessions  or watching the recordings;
  • Complete three homework assignments for the course;
  • Provide feedback and recommendations to Discussion Partner and Discussion Group (made up of about 5 participating organizations); and
  • Complete final impact project.

$50 Social Impact Academy Bond

We’ve added a slight twist to the Social Impact Academy. We’re charging a $50 bond for participation in this online course.

What is a bond? It is an amount that you pay up front in order to participate in the Academy. Your organization will receive the entire $50 back following the Academy if: you participate in at least seven Academy sessions, complete all three homework assignments  and complete the final impact project!

What if we don’t meet the Academy requirements? GlobalGiving will retain the $50 and apply the amount towards our matching fund, which is used to fund GlobalGiving’s Bonus Days and other fundraising promotions.

Why is GlobalGiving charging a bond? We know that the reason you’re considering the Social Impact Academy is because you want to invest in this area of your organization’s development. So, we would like to give you a little extra incentive to stick with it and achieve that goal.

How do we pay the bond? The bond can be paid on GlobalGiving’s website here using a credit card or PayPal. You must submit payment for the bond by Friday, May 22 in order to participate in the Social Impact Academy.

When do we get the bond back? Once you succeed in completing the final impact project, you will receive the $50 back as part of your next monthly disbursement from GlobalGiving.

Academy Schedule

What’s Your Social Impact? – The Why, What, & How of Social Impact
Mari Kuraishi, President and Co-Founder, GlobalGiving
Tuesday, June 2 at 11 am EDT
What does social impact mean? Why is it crucial to understand your organization’s social impact? How can you use impact measurement tools to amplify your impact while optimizing efficiency? And what does it take for an organization to remain focused on social impact? Join us for an introductory session to tackle these questions and more.

Panel Discussion: How do you think about social impact?
Lisha McCormick, Chief Development Officer, Last Mile Health
Daney Ramirez, Las Claras Director, Voces Vitales de Panama
Daniele Reisbig, Development Coordinator, The Nyaka AIDS Orphans Project
Tuesday, June 9 am 11 am EDT

Join GlobalGiving’s nonprofit partners for an open conversation about social impact. How do these organizations think about the impact of their work? In what ways do they involve their constituents and stakeholders in the conversation? What tools do they use to measure their impact? How have they overcome obstacles in the process? Come prepared to share your questions, challenges, and ideas.

How to Design Programs for Social Change
Yennie Lee, Impact Manager,
Sam Sternin

Tuesday, June 16 at 11 am EDT
Where does social change come from? Well, we would argue it starts with a community of people. The Positive Deviance Initiative has found that change comes from individuals or groups whose uncommon behaviors and strategies enable them to find better solutions to problems than their peers. uses their Human-Centered Design framework to solve problems by designing programs in collaboration with the community in need. Join us for a discussion about different approaches to designing programs for social change and to find an approach that works for your organization!

Listening and Responding to Community Feedback
David Bonbright, Chief Executive, Keystone Accountability
Sarah Hennessy, Chief of Staff, Feedback Labs
Wednesday, June 24 at 11 am EDT

How do we know that our programs are actually meeting the needs of the communities we seek to serve? While working with communities to design and implement programs is often the desired goal, at the end of the day, we all struggle with competing priorities, so listening to and responding to feedback often falls to the wayside. The problem is that feedback can be time-consuming to collect, difficult to use, and threatening to receive. So, how can a nonprofit build systems of trust and accountability with its constituents in mind, despite limited time and resources?

Plan for Success: Impact Assessment Methods and Tools
Jennifer Lentfer, Director of Communications, IDEX
Tuesday, June 30 at 11 am EDT

With hundreds of tools, approaches, and platforms for measuring impact out there, the process can seem overwhelming and time consuming. So, let’s simplify things! Join us for a basic overview of impact measurement designed to help you identify the assessment methods and tools that are right for you and your organization.

Building Impact Measurement into Programs
Sandeep Ahuja, Founder and CEO, Operation ASHA
Emma Pfister, Global Communications Manager, Water for People
Tuesday, July 7 at 11 am EDT

Ok, so you have a solid foundation in social impact assessment methods and tools but what does it look like in the field? Join GlobalGiving’s partners to hear how real organizations have built impact measurement into their programs.

Learning from Failure
Marilyn Darling, Partner, Fourth Quadrant Partners, LLC.
Kennedy Leavens, Executive Director, Awamaki
Tuesday, July 14 at 11 am EDT

Let’s be honest, we all fail. It’s how we acknowledge and learn from failure that sets us apart. Nonprofits can’t afford to make the same mistakes again and again; our missions are too important. Join us for an important discussion about recognizing and responding to failure and working together to build a more robust nonprofit community.

How to Tell Your Impact Story
Alison Carlman, Senior Manager of Marketing and Communications, GlobalGiving
Tuesday, July 21 at 11 am EDT

Once you have the evidence to demonstrate your organization’s impact learn how to use stories about your organization’s impact in the communities you serve to galvanize greater support. Learn how to communicate your organization’s work in a way that will spark social change. Join us for an important conversation about telling stories of impact.

How to Grow Your Impact
Andy Bryant, Executive Director, Segal Family Foundation
Tuesday, July 28 at 11 am EDT

In the last session of the Social Impact Academy, we will talk about when it makes sense to scale your organization’s social impact and what tools you need to do it. Join us to hear best practices in securing funding for growth from impact-focused funders.

Apply for One-on-One Data Management Support

Apply for One-on-One Data Management Support

GlobalGiving helps organizations access more than just money. Our mission is also to connect you with valuable information and ideas that can help you become a more effective organization and transform your work in the field.  So, this year we will be offering three opportunities to apply to receive one-on-one, in-person support from  members of the GlobalGiving team. This is just one of many ways that we are helping our partners access important information.

Today we are excited to announce the details of this year’s second professional support opportunity. Apply now for the opportunity to receive data collection, management, and/or analysis support from Barrett Cope, GlobalGiving’s Operations Analyst, and Caroline Roper, Business Partnerships Associate. The deadline to apply is Friday, June 5th.

About the Opportunity

Is it hard to find and understand your organization’s data because it has been inconsistently stored over the years? Do you collect information about your donors and beneficiaries but you’re unsure how to use it to make smart decisions?  Are you wondering what is the best way to store your organization’s information and data as you grow? Then this opportunity is for you!

This unique program will support one organization through the process of defining a data management challenge, understanding the tools, techniques, and resources that are available to tackle that challenge, and creating a comprehensive outline of actionable steps to achieve your data management goals. In addition to several hours of remote preparation, Barrett and Caroline will spend 2-4 days in-person with the organization bringing together organizational stakeholders (staff, board members, etc.) to offer data management training and one-on-one support.

What is a data management challenge?

A data management challenge is a problem related to your organization’s data collection, storage, and analysis that requires a multi-step plan and cannot be solved with a one-step solution. The plan involves:  identifying goals, barriers and opportunities, evaluating alternative strategies for addressing the challenge, identifying resource needs, and making decisions about the best possible solution.

Here are just a few examples of the types of challenges that your organization may want to address:

  • Data Collection
    • “We are designing a program that will track several pieces of information about our beneficiaries. How do we design a system to consistently and conveniently track data that we can easily analyze in the future?”
  • Data Management
    • “We have inconsistently documented information about donations to our organization. How do we clean our data and create better systems for documenting results in the future?”
  • Data Analysis
    • “We have a well-functioning donor database with a plethora of details about our donors. How can we use this data to make our fundraising more effective and efficient?”

The purpose of this opportunity is to provide your organization with the framework, insights and knowledge you need to excel! Although Barrett and Caroline are available to offer training, support, and advice, they are not responsible for creating or implementing your action plan. Similarly, this exciting opportunity is not directly tied to additional fundraising resources or corporate partnership opportunities; the team will not connect you with funders as a result of this opportunity.

Meet Barrett and Caroline

barrettBarrett Cope – Operations Analyst

Barrett improves systems and processes to help ensure that GlobalGiving does everything we promise and more. You can think of him as the stork that delivers GlobalGiving donations safe and sound to projects all over the world. Barrett also loves teaching members of staff new skills and techniques to enable them to be more self-sufficient. He graduated from the University of Tennessee with a B.A. in Classical Civilizations. In his little spare time, Barrett enjoys the therapeutic rigor of woodworking.

carolineCaroline Roper – Business Partnerships Associate

Caroline focuses on reporting, analytics, and maintaining current partnerships. She’s looking forward to offering data management support to the selected organization, because she loves problem-solving, teaching people new skills, and learning more about how GlobalGiving’s partners are changing the world. Before she joined GlobalGiving, Caroline worked in marketing analytics at MarketBridge, where she used data analysis to help companies stay in touch with loyal customers. She received her B.S. in Economics and B.A. in Professional Writing from Carnegie Mellon University. In her spare time, Caroline consults international social enterprises on a pro-bono basis with Development Solutions Organization. She also enjoys singing, reading, swimming, and traveling.

The Application Process

Only GlobalGiving Partners, Leaders, and Superstars are eligible to apply for this opportunity. Apply online here by Friday, June 5. Finalists will be selected to participate in an interview process in June. One organization will be selected to receive in-person, hands on support.


Online Fundraising Academy: Corporate Outreach & Relationship Building

Online Fundraising Academy: Corporate Outreach & Relationship Building

For the final session of the 2015 Online Fundraising Academy, we invited Ingrid Embree, GlobalGiving’s Senior Director of Strategic Partnerships, to join us and discuss how she identifies and builds relationships with prospective corporate partners. Ingrid has helped more than 60 different companies achieve their philanthropic objectives with GlobalGiving. She has a history of helping organizations meet their operational objectives, develop fundraising capacity, and achieve legislative victories. Check out the session summary below!

Session Recording:

Session Notes:

Tips on how to get recommended to GlobalGiving’s corporate partners

  • GlobalGiving recommends Superstars and Leaders, so the higher your partner rewards status, the better! Learn more about the Partner Rewards Program here.
  • Make sure your project list up to three themes that reflect your work! Our corporate partners are often interested in certain themes and topics, so your project will only get pulled if it includes the appropriate themes. Likewise, make sure your project title is compelling and accurately and succinctly reflects the work you’re doing! Your project title should be simple, but not confusing.

What’s Important?

  • Finding the intersection of the employee interests, the community needs, and the corporate interests.
    • Is your project meeting community needs? Are there employees who want to support your organization? Does it somehow fit with a corporation’s strategic goals?
  • Corporations do consider you, the nonprofits in the community, the subject expert and the barometer of community needs.
    • They’re interested in learning from you what the needs are, what the statistics are — they want to hear from you, and they’re relying on you to understand what’s happening in the community

“Development” is a lot like sales

  • Development takes a lot longer, but you can use lot of the same techniques as sales:

1. Research

    • It makes a big difference if you take the time to look up details of the corporation you’re interested in.
    • It can be as simple as using Google, and searching different terms:
      • “Company Name” + CSR (Corporate Social Responsibility)
      • “Company Name” + Corporate Giving
      • “Company Name” + Community Involvement
      • “Company Name” + Citizenship
    • Take advantage of Google News and Google Images as other outlets of information.
      • Have there been recent layoffs? A recent merger? Are the stock prices doing really well? Who are the decision makers?

2. Commitment to Outreach

    • Set your strategy; monitor your tactics.
      • Set goals for your outreach for the week, the month, the quarter, etc. How many companies or individuals will you or your team reach out to?
      • The more people you reach out to, the more people will eventually say yes! However, don’t waste your time – make sure to do your research first to identify if the relationship would be a good fit.
    • Track your outreach!!
      • Once you commit to your outreach, be sure to keep track of who you’re contacting and their response.
    • Pivot as necessary.
      • You may have a grand outreach strategy, but be flexible if it no longer works. Be ready to change your outreach tactics if necessary.

3. Referrals

    • Warm introductions are more likely to be successful. Cold calls can work, but they’re not always preferable.
    • Utilize board members, community members, friends, and classmates to get introductions.
    • Develop trust with individuals so that they want to assist you.

4. Personalization & Layering

    • Tailored introductions – establish common ground!
    • Personalized news
    • Studies in your field
    • Good news from stakeholders
    • “I’ll be in your area…”
      • Search for companies in the area that you’ll be visiting. Do research on those companies, and then decide who to reach out to. Would they be willing to get together over coffee?
    • Be conscious not to bombard individuals with communications. As well, use a variety of outreach mechanisms.
      • Snail mail, phone calls, send program materials or photographs, etc.
  • Use trust indicators

Corporate Employee Engagement

  • Companies with engaged employees have a much higher earnings per share. Successful companies have engaged employees.
    • Thus: magnified productivity, higher retention, consumer loyalty, and profitability.
  • Cultivate employee volunteers! They’re the most trusted spokesperson of the company.
    • Edelman Trust Barometer – measures trust in companies all over the world. One of the ways to mitigate low trust in companies is to have employees be company ambassadors in the community.
    • As employee volunteerism continues to grow, think about ways to engage these employees. Many companies will only grant to organizations where their employees are involved.

There’s so much to do! How can I prioritize?

    • Focus on what you can do, on what your organization has the capacity to do!
    • Don’t spend too much time on cause marketing
      • The average Chief Marketing Officer only lasts 23 months, so there is a lot of turnover.
      • Don’t turn it down if offered, but don’t spend time cultivating marketing people.
    • Don’t spend too much time on cold proposals
      • Before you spend too much time, you must determine their interests
    • Avoid the people who say no (but keep them on your list)
      • The lukewarm introductions sometimes work (the LinkedIn types of introductions). They might say no at first, but it seems that the door is left slightly open – don’t give up in those instances. Feel free to approach them at a later date, make sure to stay on their radar so they know you’re still there. Don’t be afraid to stay in touch.
    • If there’s only one thing you do, however — commit to measurable outreach!

Q: When I call companies, I often get connected to HR or marketing. In this case, do you think focusing on employee volunteering is the better approach?

A: Absolutely! HR is looking for ways to engage their employees, so if you can figure out how to engage those employees, they often will then request that their company sponsor or support your organization. CSR/Global Citizenship and HR are merging in many companies, so the community involvement and employee engagement are very closely linked now.

Q: How can we cultivate relationships if we don’t know anyone in the company?

A: It is a challenge, however, it helps to generally start with snail mail to the person in charge of corporate giving (the decision maker). Put in a personalized note and include a photo or program materials. Let them know that you would like to talk more with them about your program, if possible tie it into that company and what the company cares about. Describe your program, explain what is different about your program and why they should care.

Q: How can I continue to engage a company without sending them a barrage of emails?

A: Send a report via snail mail — include their logo, thank them for their support. Give them a shoutout in social media. Send them pictures or a signed note from beneficiaries. Donors really can’t be thanked enough.

Q: How exactly can you measure outreach?

A: Track your outreach every week so that you ensure you’re contacting your major supporters. Have a list of organizations you will reach out to — then aggregate that outreach so you can track your activity. It really is about setting clear, specific goals and targets for yourself — maybe its reaching out via phone or email to 40 people a week — and then setting up a tracking system to measure your progress against those goals. We track prospects and opportunities from beginning to end: prospect, negotiating contract, closed “won”, closed “lost”, declined.

This post was written by Destiny Nobles, Program Team Intern.