September Fundraiser Campaign

Posted by Alexis Nadin on July 22nd, 2013

This September, we’re hosting GlobalGiving’s first-ever Fundraiser Campaign, designed to help you harness the fundraising potential of your supporters using GlobalGiving’s fundraiser tool. We’ll be offering awesome prizes (JetBlue tickets, a flip cam, and more!) for your supporters who create fundraiser pages and raise money on your behalf. We’ll also be offering $3,500 in financial bonus awards to the organizations with the most successful fundraisers!

The GlobalGiving fundraiser tool makes it easy for YOUR supporters to raise money on your behalf! The tool empowers your supporters set their own fundraising goals, reach out to family and friends, and track their fundraising progress.

Last year, our tech team made some snazzy improvements to the fundraiser tool, making it even more attractive and fun to use! Check out this great example from Jacqueline’s birthday fundraiser:

Fundraiser Example

Jacqueline isn’t alone. Over the years, we’ve had individuals create fundraiser pages to celebrate nuptials, commemorate an athletic event, or just to support their favorite cause.

We know that fundraisers are a powerful tool for raising money on GlobalGiving. The Fundraiser Campaign was created to help you motivate your supporters to create a fundraiser page and raise funds for your organization this September.

How does it work?

  1. You identify supporters in your network who are passionate about your cause and ask them to create a fundraiser page.
  2. Your supporters create a fundraiser page on GlobalGiving.
  3. Fundraisers that raise at least $500 from at least 10 donors receive an additional $50 match for the project from GlobalGiving and become eligible for prizes—JetBlue tickets, flip cam, and more!
  4. The top three organizations with the most fundraisers that raise at least $500 from 10 donors will win bonus awards of $2,000, $1,000, and $500 respectively.

Terms and Conditions

  • The Fundraiser Campaign begins on September 1, 2013 at 12:01 am EDT (This time in your time zone) and ends on September 30, 2013 at 11:59 pm EDT (This time in your time zone).
  • Fundraisers must raise at least $500 from at least 10 unique donors in order to qualify for the $50 match, donor prizes, and financial bonus awards.
  • JetBlue tickets are for domestic travel only. Tickets are subject to fare restrictions and must be used by November 30, 2013.
  • Limit one fundraiser per person. If a user creates multiple fundraisers, only one of the fundraisers will be eligible for matching prizes.
  • Only online donations (credit card, PayPal, or gift card) are eligible for this campaign. Donations made by check or text-to-give are not eligible.
  • Only donations made on are eligible. Donations made on or any GlobalGiving cobrands (Nike, Eli Lilly, Give for Youth, among others) are not eligible.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted towards the donor bonus award.
  • Please note that GlobalGiving maintains the right to make a final decision on all matters concerning bonus awards and prizes.

Fundraiser Campaign Webinar

Join us on Tuesday, August 6th for a webinar to learn more about the Fundraiser Campaign terms and conditions and to begin creating your campaign strategy and communications plan.

Date: Tuesday, August 6

Times: 9 am EDT (This time in your time zone) and 3 pm EDT (This time in your time zone)

Sign up here!

Would you like GlobalGiving to host a fundraiser training for your supporters? Express interest here! If we get enough interest, we will organize a training for your supporters who are interested in participating in the Fundraiser Campaign.

Photo Contest Tips and Tricks

Posted by Katherine Sammons on June 26th, 2013

Entries to the photo contest have been coming in, and we are so excited to see the photos you have submitted!  The photo contest is many of the GlobalGiving staffs’ favorite time of year because it’s when we get to see the amazing work your organization is doing.

Last week, Katherine and Angela, hosted a photo contest informational webinar that also contained several tips on how to capture your work through a photograph.  You can find the slides here.  A huge thank you to everyone who attended the webinar!  Weren’t able to attend? Not a problem, you can find a recap below.

Important Dates:

Submit your photos by 11:59pm EDT on June 28.

Voting begins at noon EDT on July 15 (time in your city) and ends at noon EDT on July 31 (time in your city).

Submitting Your Photos:

Each organization may submit up to 3 photos.

They can be from the same project or multiple projects.

The photos must relate to the project.

Here is how to upload a photo to your project page:

Here is how to find your photo’s URL:

Here is where to submit your photos: 2013 Photo Form


-          Give Knowledge (education)

-          Give Relief (health, disaster recovery)

-          Give Support (microfinance, humanitarian assistance, children)

-          Give Hope (economic development, women & girls, human rights, democracy & government, sport)

-          Give Green (environment, animals, climate change, technology)

Your project’s primary theme automatically determines your photo’s category.

Voting Process:

-          Bud Force, an independent and accomplished professional photographer, will be selecting the finalists.

-          Finalists’ photos will then be uploaded onto GlobalGiving’s website for voting.  If you would like to see what last year’s contest landing page on GlobalGiving looked like, you can click here.

-          To vote, a person simply clicks on the photo and enters their email address.  They will receive an email asking them to confirm their vote. They must confirm their vote in order for it to count.

-          An individual can vote for multiple photos, but they may only vote once for a photo. Only unique individual votes will count.


The photo with the most unique votes will receive a $1,000 bonus for project use, will be featured on the GlobalGiving homepage for a full day, and highlighted in GlobalGiving’s social media outreach.

The runner-up from each category will be  featured on the GlobalGiving homepage for a full day, and highlighted in GlobalGiving’s social media outreach.

Angela Wu’s Photo Tips:


-          The best lighting is free!  Try to take your photos in natural sunlight (golden hours of early morning or late afternoon are best).

-          Light should come from behind the photographer

K.C Mahindra Education Trust



-          Focus: decide where you want your viewer’s eye to be drawn to, and then frame this subject of your photo to make it the immediate focus!  It should be easy for the viewer to identify the main subject of the image.


-          Blur the background: this can help with making your subject stand out and minimizing the clutter in your background.  The main subject should be clear and sharp.  You can create blur by changing the depth of field, which is controlled by a lens aperture.

Asia Injury Prevention Foundation

-          Rule of thirds: split the image up into thirds, both horizontally and vertically, and try to place your subject on one of these imaginary lines or intersections.  Move your subject away from the center and get a feel for how it can be balanced with everything else in the scene.


-          Leading lines: you can use lines to control the way people’s eyes move around the picture and find the main subject!  Take advantage of lines because they are everywhere—on the edge of a building, a winding road, a fence, etc.

Population Services International

-          Details, details, details: these can be powerful, and very unique to your project or region.  They can help tell your story.  Get creative!

Lifeline Energy

Manual Photography:


-          The amount of light received by film or sensor.


-          How large the eye of your lens opens up

-          A larger aperture means having a larger opening for light to pass through.

Shutter Speed

-          How long your camera’s shutter stays open when snapping a photo

-          The longer your shutter stays open, the more light it lets in.

-          Shutter speed affects the clarity of a photo. A longer shutter speed can blur a shot and create trails from movement. A shorter shutter speed can freeze action and capture the moment sharply.


-          Measurement of how sensitive your camera’s film or sensor is to light

-          The higher the ISO, the more sensitive it is  to light and vice versa

-          Using a higher ISO can help take brighter photos in low light situations, but the higher the ISO, the grainier the photo


Final Tips:

Befriend your subject, and tell a compelling story! Regardless of the person/animal/place, become familiar with the subject. Show the world what you want them to see.

Multiple shots/multiple angles! Don’t be afraid to move around and approach the subject from different perspectives.

Rules are made to be broken! Don’t feel that you’ve got to remember every one of these laws and apply them to each photo you take.  If you pay too much attention to strict formula, your photos will lose any kind of spontaneity!  What works for one photo won’t necessarily work for another.  Go with your instincts, and unleash your creativity!


Please e-mail Katrina Wertz at

Project report ratings

Posted by Alexis Nadin on June 14th, 2013

You asked us for more feedback on your project reports, and we’ve delivered! We’re excited to announce a new project report rating system that will provide you with direct feedback from GlobalGiving about your reports.

Photo courtesy of American Foundation for Children with AIDS

Photo courtesy of American Foundation for Children with AIDS

This new feature will help you to improve your reports and will provide more transparency about how we’re selecting project reports and photos to highlight in our social media and e-newsletters.

Here’s how the rating system works:

After you submit your project report, a GlobalGiving staff member will review it by reading it over, examining the pictures, and checking to make sure that all attachments and links work properly. During this review process, the staff member with then rate it on a scale from 1-5, 1 being the lowest and 5 being the highest rating you can receive.

The main questions we will be asking when reviewing reports is, “How emotionally compelling is the report/update?” (After all, we believe that better, more compelling stories will lead to more donations for you!)

To help us determine the quality, we’ll rate each report with one aggregate score using the following criteria as a guide:

  • Is the report on-topic?
  • Is it written for the correct target audience?
  • Is it compelling?
  • Are there high-quality photos?

If a report received a 1-poor that may mean it does not make sense, does not relate to the project or donated funds; it was not written for GlobalGiving donors, that it looks like it has been copied and pasted from something unrelated (like a grant), that it is too short and has no story or specific people/beneficiaries, that it is not inspiring and does not move the reader emotionally; and/or there are no photos. Reports scoring a 1 will not be approved.

A 2-fair report may make sense and relate to the project, but might not be appropriately directed at donors. It may have a short update about the project, but there might not be a specific story about any beneficiaries. It does not make a reader care more about the project, and/or it does not include any photos.

A report can receive a 3-good rating if it is a detailed update specific to the project, even if it does not have pictures. A slightly shorter report that does include photos may also be in the 3-good range. Both must be related to the project and be directed at donors, making a reader interested in the project itself.

A report rated as 4-very good means that it relates to the project and reports on the donated funds; it is directed at donors and helps to build a relationship between the donor and organization. It may also tell a story using specific people from the project (beneficiaries, donors, project leaders, community members, etc). It moves the reader emotionally and makes them care more about the project. It includes photos of the activities mentioned in the report. This is an example of a project report that received a 4-very good rating.

A 5-excellent report probably contains a detailed update of the project and funds. It most likely tells a story with specific characters such as beneficiaries, donors, project leaders, etc. It may also contain direct quotes from these characters. The report is directed at GlobalGiving donors, and it has vibrant, high-resolution photos. Here is an example of an excellent report.

Very good and excellent reports will help you build relationships with your donors. By targeting your reports at your donors, you are helping them to feel more involved and invested in your projects. Telling stories about specific people helps people relate to the cause and feel emotional ties to your project. We want your donors to become more invested in you and your project because they see the results of how you’ve benefited from their support.

Project report courtesy of ParkouProject report courtesy of Parkour Visionsr Visions

Project report courtesy of Parkour Visions

The project report rating feature is one of the many feedback loops we’re building in to the GlobalGiving system. When you receive the approval email containing the rating of your report, you can learn the areas in which you can improve when writing your reports. For example, if you received an email saying that your report was rated as 2-fair, you then can refer to the guide and how we’d recommend that your report be improved. We hope that this feedback will help you learn and improve as you continue to update your donors – and ultimately, we believe that better reports will lead to more donations!

When you submit very good and excellent reports, your chances of being featured in GlobalGiving’s newsletters and social media are much higher. This will attract new, potential donors for your project. Donors receiving your reports are much more likely to be more invested and tell their family, friends, coworkers about your project(s).

Photo courtesy of Tomorrow’s Youth Organization

Photo courtesy of Tomorrow’s Youth Organization

We hope that you’re just as excited as we are about this new feature! As always, if you have any questions or concerns regarding the rating system, please do not hesitate to get in contact with us. We are always happy to assist you!


The Photo Contest is here!

Posted by Katherine Sammons on June 5th, 2013

It’s Photo Contest time! A striking image captures the attention of the audience. The power of photos translates to your project pages as well. Your project’s main photo is often the first thing donors see when searching for projects to support. We have found that donors spend about 30 seconds on a project page before deciding to donate or not. Photos are a powerful tool that helps capture a donor’s attention.

To promote your photos, GlobalGiving is hosting our fourth annual Photo Contest.

Relief International - Give Relief

Relief International


How it works

Submit your photo(s) on your project page, let us know which photos you want to submit for the contest. The finalist will chosen by an outside judge. Then, the finalist will move on to voting. The photo with the most votes will be awarded a $1,000 bonus prize to their project. This is a great way to get your donors, volunteers, and supporters engaged!

How to submit your photos:

1. Upload your photos to your project page by June 28, 2013 at 11:59 pm EDT. Find out how to upload a photo here. Each organization may submit up to 3 photos total for the competition

2. Find your photo’s web address. Here’s how you do that.

3. Submit the web addresses of your photos in this entry form

You must submit the entry form no later than 11:59 pm EDT on June 28th.

Photo Contest Terms and Conditions

  • The photo contest submission deadline is 11:59 pm EDT on June 28, 2013.
  • All photos must be uploaded to the relevant project page and approved for the GlobalGiving website to be considered for submission.
  • Any new photos that must be approved to go on a project page must be submitted no later than 11:59pm EDT on June 25th.
  • Only organizations that have active projects on (not or any of our corporate sites) may participate.
  • Only the top 15 photos in each category will move on to the voting page. The five categories are:
    • Give Knowledge
    • Give Hope
    • Give Green
    • Give Relief
    • Give Support
  • Your photo will be placed into the category based on the primary theme of the project for which the photo was submitted.
  • The top 15 finalists from each category will be chosen by a third-party representative.
  • The 15 finalists from each category will be uploaded to for voting.
  • Voting takes place from July 15, 2013 at noon EDT until July 31, 2013 at noon EDT.
  • Votes will be counted based on email address. Only unique email IDs will be counted towards a unique vote.
  • Each vote must be confirmed via email. Once a vote has been made the voter will receive an email from GlobalGiving to confirm. Only upon confirmation will that vote be counted.
  • An individual may vote for as many photos as they wish, but they may only vote once per photo.
  • Any activity not in the spirit of having unique individuals vote will not be counted towards vote totals and will disqualify an organization from winning any of the prizes.
  • GlobalGiving will be monitoring all voting activity and will cross match email addresses, names, countries, and IP addresses to determine the validity of all voters. Votes that are deemed as fraudulent will be removed and may disqualify the organization from winning any prizes.
  • The one photo with the most votes overall at noon EDT on July 31 will be awarded a $1,000 bonus to support the organization’s project and will be featured on the GlobalGiving homepage for a full day.
  • One runner-up from each of the five categories will each be featured for a full day on the GlobalGiving homepage and will be highlighted through GlobalGiving’s social media outreach.

If you have any questions, please contact Katherine Sammons at

photo contest photo 1

Friends of the Columbia Gorge

How themes are chosen

You will be placed into the category based on the primary theme of the project for which the photo was submitted.

      • Give Knowledge
        • Education
      • Give Relief
        • Health
        • Disaster Recovery
      • Give Support
        • Microfinance
        • Humanitarian assistance
        • Children
      • Give Hope
        • Economic Development
        • Women and Girls
        • Human Rights
        • Democracy and Government
        • Sport
      • Give Green
        • Environment
        • Animals
        • Climate Change
        • Technology

Join us for an expert webinar on photo editing

Want to learn photo editing tips and trick? Join us for a webinar on photo editing with, Angela Wu. Angela, is a talented photographer and photo editing pro. We will also be going over general Photo Contest questions and donor mobilization tips. Join GlobalGiving and Angela on Friday, June 21 at 9 am EDT or 3 pm EDT to learn more about the Photo Contest and how to make the most out of your photos.


  • The one photo with the most votes overall at noon EDT on July 31 will be awarded a $1,000 bonus to support the organization’s project and will be featured on the GlobalGiving homepage for a full day!
  • One runner-up from each of the remaining categories will each be featured for a full day on the GlobalGiving homepage and will be highlighted through GlobalGiving’s social media outreach.


Fundraising Evaluation and Analysis

Posted by Alexis Nadin on June 4th, 2013

Kaylan Christofferson,  GlobalGiving’s Business Intelligence Analyst, joined us for the final Online Fundraising Academy session on Tuesday, May 28th. Kaylan and her team support the organization in financial goal setting and benchmarking and lead the charge in tracking annual progress and evaluating year-end results. She is responsible for compiling a weekly analysis of site activity and donations. She discussed GlobalGiving’s rigorous goal-setting and ongoing monitoring of fundraising activities.

Session recording:

Session notes:

We track our goals so rigorously because we want to experiment, learn, and test our assumptions and figure out how we can maximize our impact. This presentation includes examples of how GlobalGiving measures and evaluates our performance and draw some general lessons based on that.

Setting Goals

  • It is important to set aside time on your calendar on an ongoing basis to create and assess your goals.
  • At GlobalGiving, we compare our progress to our goals at the following meetings:
    • Weekly analysis of high-level activity
    • Individual team goal progress check-ins
    • Monthly goal progress check-ins
    • Quarterly goal progress check-ins
    • Mid-year step back
    • Annual all-hands retreat

GlobalGiving Goals 

  • Fundraising goals are set in the broader context of our vision and mission
  • Individual teams are responsible for certain pieces of the overall goal
    • Teams have different methods of building their financial forecasts, but goals are aligned and evaluated across the organization
    • Individual team dashboards, where each team looks at their own data
    • Quarterly and monthly progress evaluations

Weekly dashboard

  • Analysis of donations and activity on the site on a weekly basis
  • Presented by the operations team to the entire staff
  • Consistent updates on key metrics
    • Headlines: Weekly donation volume, total amount raised to day compared to last year, compared to our volume goals, number of weekly donations, size distribution of donations
    • Timing of donation activity: Compare donation volume by month, analyze reasons for spikes or slumps in donations
    • Key drivers of donation activity: Where are donations coming from? Emails, major donors, Facebook, recurring, etc.
    • Geographic break down of donations: Where are donors giving?
    • Monthly unique visits to the site: Tracking the number of individuals who visit the GlobalGiving website on a monthly basis
    • Unique visitor conversion rate: The number of people making donations compared to the number of people who are visiting the site
    • Monthly recurring donations: For how many months does the average recurring donor give? What is the size of the average recurring donation?
    • Donor retention: Donor retention within the year (how many donors have given more than once in the same year), year-over-year donor retention (donors who have given this year and last year)
    • Individual campaign analysis: Total volume, number of donors, matching funds, match percentage, incentives, timing, compare to other similar campaigns (help you decide which campaigns to invest time and resources in)
  • Explore individual campaigns, trends, and goals in greater depth on an ongoing basis

Goals vs. Forecast

  • Goals are somewhat aspirational. We can’t necessarily tell you exactly how we will reach them but we feel that they are realistic given past performance.
  • Forecasts are based on financial planning and can be adjusted throughout the year to reflect changing realities. What are the sources of income you expect to receive this year? How much do you expect to raise from each source?

Kaylans presentation

How to Build a Forecast

  • Build your big, annual goal using smaller, more granular categories
    • Break it down into individual pieces
  • Build a forecast based on data and flexible, measurable assumptions
    • Outline the levers and strategies behind the goal (how to you expect to achieve it?)
    • Benchmark against your historical perfomance (Is your goal reasonable given your achievements last year?)
    • Benchmark versus peers with available information (What are other, similar size organizations in your sector raising each year?)
  • Consider grouping donors based on donation type or volume
    • Predict the number of donations and total donation volume by group
    • Understand the lifetime value of your donors to help determine your donor strategy
  • Analyze donation activity from previous years to help create forecast for upcoming year


Corporate Outreach and Relationship Building

Posted by Alexis Nadin on June 4th, 2013


Skyler Badenoch, the East Coast Development Director for buildOn, joined us on Tuesday, May 21st for our eighth Online Fundraising Academy session to discuss his approach to research, strategies for getting in the door, and his methods for relationship cultivation and lasting donor engagement.

Session recording:

Session notes:

1. Cause marketing There are three main types of corporate partner relationships

2. Interactive (ex: volunteering)

3. Direct donation

Think about what kind of partnership your organization is looking to secure and work to create an outreach strategy.

When creating your Corporate Outreach Strategy focus on:

  1. Research
  2. Development of Value Propositions
  3. Outreach
  4. Closing

1. Research:

  • Alignment
    • Make sure you have an understanding of the corporation. Learn more by researching website, foundation centers, 990s, etc.
  •  The Right Person
    • Look to connect with the right person at a corporation. Use LinkedIn, Twitter, and/or Facebook. Make sure to do a Google search.
  •  Annual Report
    • Read for relevance and to learn more about the corporation you are approaching.

2. Develop Value Proposition:

  1. Slide Deck: Concise: < 7 slides (keep it short)
  2. 4-5 key reasons for corporation to support your organization

3. Photos with Metrics and BHAG (Big Hairy Audacious Goal, It’s a Jim Collins term. Corporate partners, many like to see how things can be scaled or taken to a bigger level. The idea is to be bold and think big.

3. Outreach:

  1. Social Media:  Think outside of Facebook. Twitter is a great way to get corporations interested in your work. After researching the right person, follow him/her on Twitter. Create engagement by tweeting at the company, re-tweeting, and commenting on tweets.
  2. Web Research: Learn what the organization is doing in terms of CSR
  3. Emails: Make them Openable (add a video about your organization, rather than too much text)
  4. Phone Calls: Everyone sends e-mails these days! Try a different approach, pick up the phone.
  5. Attend Conferences and Panel Discussions: Use these as networking opportunities. Make sure to have information on your organization readily available.
  6. Chamber of Commerce Networking Events
  7. Trade Shows: These are a great way to meet with representatives of different companies.

4. Closing:

  1. A Memorandum of Understanding (MOU) – Sample MOU
  2. Implementation
  3. Communication
  4. Recognition

Partner Rewards Bonus Day-June 12th

Posted by Katherine Sammons on June 4th, 2013

We are so excited to announce our second Bonus Day of the year! Partner Rewards Bonus Day will be held on Wednesday, June 12th. This year we have given our Bonus Days a bit of a makeover. Partner Rewards Bonus day will begin at 9:00 am EDT on June 12th. How is Partner Rewards Bonus Day different from other Bonus Days? GlobalGiving will match online donations made to your project(s) based upon your Partner Rewards Level.

The matching percentages are as follow:

  • All organizations ranked as Partner will have their donations matched at 30%.
  • All organizations ranked as Leader will have their donations matched at 40%.
  • All organizations ranked as Superstar will have their donations matched at 50%.

Any questions regarding your Partner Rewards level must be received by GlobalGiving no later than June 10th.  All matching will be calculated based on your organization’s Partner Rewards Level as of 11:00 pm EDT on Tuesday, June 11th. Be sure that your Partner Rewards Level is secure by this time.

Bonus Days Terms and Conditions

  • Bonus Day begins at 9:00 am EDT on June 12, 2013 (what time in your city)  and ends at 11:59 pm EDT on June 12, 2013.
  • There is $90,000 in matching funds available.
  • Online donations of up to $1,000 per individual donor/per project are eligible to be matched at 30% to 50% on June 13. Organizations ranked as Partner will have their donations matched at 30%, organizations ranked as Leader will have their donations matched at 40%, and organizations ranked as Superstar will have their donations matched at 50%.
  • The organization that raises the most funds on Bonus Day will receive an additional $1,000 from GlobalGiving. This bonus prize is determined at 11:59 pm EDT on June 12th.
  • The organization that has the most unique donors on Bonus Day will receive an additional $1,000 from GlobalGiving. This bonus prize is determined at 11:59 pm EDT on June 12th.
  • Projects must be approved and live on the website by June 10th to be eligible.
  • Only online donations (credit card or PayPal) are eligible for matching. Donations made by check or text-to-give are not eligible
  • Donations made on or any GlobalGiving sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for matching.
  • We encourage you to get donations in early, because matching funds will likely run out before the end of the day.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted towards the donor bonus award.
  • Please note that GlobalGiving maintains the right to make a final decision on all matters concerning bonus awards and matching.

Questions? Please send them to Katherine Sammons at

How to find your Partner Rewards Level

  • Log-in to Project Entry (PE)
  • Access your dashboard
  • You will see a grey box titled, Reward Level
  • Click, “Reward Level”

Once you have accessed your Reward Level, you will be able to see the different sub-categories we use to determine your Partner Rewards level. Your overall level is based on the lowest level reflected here. For example, if you are a Partner in any one category, your Reward Level, will be Partner.

Tips and Tricks

  • Use your project reports to update your donors on your project and let them know that Bonus Day is coming up (make sure that your project report includes an update, otherwise it will be rejected)
  • Pick up the phone. Call your major donors to let them know about Bonus Day. Everyone gets emails these days, and your major donors will appreciate personal outreach
  • Get your volunteers and supporters involved! Have them set a goal. For example, contact 20 people and commit to raise $300. Goal setting will help the ask seem more tangible to donors and will help your volunteers stay on track.
  • Send out a series of emails. For example:

1)      First email lets donors know that Bonus Day is coming soon, and that they should look out for giving instructions on June 12th

2)      Second email, lets donors know how they can give, and that they should give now. Make it as easy for your donors to give as possible. Send them the direct link to project page.  We suggest waiting to send the direct link until the day of to prevent donors from giving too early.

  • Keep going even after matching funds have run out. Bonus prizes are not determined until 11:59 pm EDT on June 12th. This is a great incentive for your donors to continue to give, even after matching funds are used.

Want one-on-one support?

Sign-up for one-on-one support here.

Campaign Fundraising-expert advice

Posted by Katherine Sammons on May 24th, 2013

Marshall and his team have raised close to $220,000 in donations and matching funds through various campaigns on and GlobalGiving-managed corporate websites. He has built relationships with a core group of donors that regularly support Leadership Initiatives via various promotions.  He has developed a comprehensive strategy for campaign outreach and communications, including local donor mobilization in Nigeria, where Leadership Initiatives operates.

Session Recording:

Session Notes:

Leadership Initiatives (LI) is primarily based in Nigeria, Namibia, and the Philippines. LI finds community leaders to help communities build up their own infrastructure using their own resources. Marshall constantly refers to his team and donors as a family and a community. Marshall, points out that this community means that you are letting other people contribute to your mission statement and your dream

  •  Most high-end donors did not start out as high-end. They came in to help with something small, such as technology or they were interested in the ideology and then eventually wanted to help out in a more significant way

Campaign fundraisers – are not just a one-time goal, they are a yearly challenge to you and your donors

Plan out the year ahead – at the beginning of the new calendar year ask, what major fundraising days do we want to participate in? What do we have as resources? Who do we have in our network that wants to participate and help out?  Ask, what do we want to do at the at the start and where do we want to be at the end?

Matching Day timeline – (hw coming up) targeting 4 or 5 months out. Participating in a matching day next month, and have been talking to donors about it for 5 months i.e. why it’s important etc.

  •  Create a committee – Allow the dream to become other people’s dream, the dream can be something bigger than you imagined and can change in various ways.
    • Create a committee of committed supporters/staff to help coordinate efforts for Bonus Day/Matching Day
  •  Offer a Skype chat from donors with beneficiaries, employees, anyone within the organization. This gets them excited about the mission and makes them want to participate more.
    • Getting donors excited, they will donate more.

Contact your donors several months ahead of time to update their contact information and thank them for their previous support

Create a donor captain – these are people that have been committed for a long time, asks questions, and share ideologies

  • Donor captains create personal goals – be clear in what you are asking them and work to meet them in person if possible either with a fun get together party i.e. Iron Man 3 movie, dinners or personal meetings with each leader
  • Must make sure everyone is meeting the criteria and if they aren’t move them off
  • Have actual input in how LI develops their programs
  • Matching captain, donor captain, matching day captain à same name
  • Assign certain roles for donor captains

Donor captains: people that really understand the organization have donated several times, really want to do more. Note: All from different economic levels, from school teachers holding baking sales to chief officers in large corporations.

Have bonding events for the donor captains to create a family atmosphere.    Ask them seriously what can be improved, website, org missions, etc.

Have fun! Create challenging fundraisers i.e. schools try to raise money from each of the 50 states.

Make call reminders to the donor captains and to the high end donors

The more professional your organization looks, the more excited your donor captains will be and the better response you will get.

Highlighted Tips

  •  Emails coming from organizational account, not personal account
  •  Buy matching day URLs on for $12 ex.
  •  Create account on
    • Copy and paste GlobalGiving page into forwarding URL section and GoDaddy creates the URL for you.
    • Costs depends on how popular your name is. cost $12, cost $4
  •  Have people on the ground email donor captains and donors so they can see the change that the funds are making on the ground-level
  • Donors who have committed $250 or less get one email, throughout the year receive 4 updates.
  • High-end donors receive personalized phone calls and Skype calls, personal letter from organization, Skype meetings with people on the ground, card on their birthday
  • In-country donors (people on the ground in the countries worked in) can have a problem with meeting the $10 donation amount. Create “donation groups” who pledge $10 to $20 in their own currency for the event. To do this: Find local supporters who have Paypal accounts and in exchange for the $10 to $20 in their local currency will send Paypal money to  newly created Paypal accounts for each donation group, who in turn donate on matching days
  •  Showcase local support to potential donors in the US/UK highlighting to them the commitment and affect your org is having on the ground
    • Donations will increase because of how these stories in the newsletters or emails touched donors
    • The day of the event, send out one more email around 9 or 10 am EST as a gentle reminder to your donor captains to follow up with their pledged donors.
  • ALWAYS send thank you emails showcasing the importance of your supporters’ donations and sharing what you have achieved as a community
  •  This bridges the gap between your supporters, your program/project participants and their local community supporters. This way you will have continued donations support for years to come

Corporate donors – ask for the moon because you might get it.

Build up relationships such as program development so everyone knows who your organization is. One corporate partnership can lead to many others.

Profiter du Meilleur de GlobalGiving en 2013

Posted by Alexis Nadin on May 9th, 2013


Il y a quelques semaines, GlobalGiving a publié notre calendrier 2013. Il comprend les dates pour les campagnes, concours et journées Bonus de 2013. GlobalGiving a organisé une formation pour aller avec ce calendrier pour les organisations pour aider les leaders de projets parlant Français, tels que vous, a mieux connaitre GlobalGiving et développer une stratégie de financement pour votre projet (s) sur GlobalGiving en 2013. Écoutez l’enregistrement ici. Nous avons fourni un bref résumé de la formation ci-dessous.

Créer votre stratégie GlobalGiving

Au fil des ans, nous avons constaté que les organisations qui ont le plus de succès sur GlobalGiving sont celles qui prennent le temps de se fixer des objectifs, créer des repères, et de faire un plan pour réussir  la collecte de fonds. Pour vous aider à démarrer, nous avons mis en place une feuille de travail pour élaborer votre stratégie. Lors de l’élaboration de votre stratégie, assurez-vous de:

  • Inclure votre stratégie GlobalGiving dans votre stratégie globale de collecte de fonds.
  • Fixer des objectifs ambitieux, mais réalistes.
  • Planifiez un calendrier. Profitez des journées de bonus, des campagnes de collecte de fonds, et des concours sur GlobalGiving pour stimuler les donations tout au long de l’année.
  • Créer des repères trimestriels pour vous aider à évaluer votre réussite.
  • Intégrer le programme de récompenses des partenaires de GlobalGiving dans votre stratégie. Comprendre ce que votre organisation doit faire pour atteindre le statut de superstar et l’intégrer dans votre stratégie pour l’année.

Lors de la création de votre stratégie GlobalGiving pour l’année, examiner si votre organisation fait le plus de GlobalGiving. Il y a trois choses que vous pouvez faire pour optimiser votre collecte de fonds sur le site:

Attirer de nouveaux donateurs

En 2011, 2,55 millions de personnes ont visité GlobalGiving. Plus de 102.000 donateurs ont donné à des projets sur le site. Que pouvez-vous faire pour attirer les bailleurs de fonds GlobalGiving à votre projet (s)?

  • Donnez une description du projet convaincante et facile à comprendre! Donateurs passent habituellement 30 secondes sur une page du projet avant de décider de donner.  Par conséquent, attire leur attention tout de suite avec des photos à haute résolution et en gros plan, un titre spécifique, orientée vers l’action, facile à comprendre, et un résumé du projet sans jargon, et des options de dons concrets et réalistes. Voir un excellent exemple. Lisez les conseils supplémentaires pour la description de votre projet ici.
  • Améliorer le classement de votre projet (s). GlobalGiving classe les projets sur le site en fonction de la fréquence des rapports, le nombre de donneurs, et le volume global des dons. Ce classement est utilisé pour déterminer l’ordre dans lequel les projets apparaissent sous chaque thème et par pays sur le site, ainsi que les projets qui sont en vedette sur la page d’accueil. En savoir plus. Vous pouvez trouver votre projet (s) classement sur le tableau de bord du système d’entrée du projet.

Engager les donateurs actuels

Attirer les bailleurs de fonds à votre projet (s) n’est que la première étape dans le développement à long terme, relation précieuse avec les donateurs. Afin de conserver les bailleurs de fonds, il est important de reconnaître leur don et de continuer à les engager dans des rapports de projets, des campagnes de collecte de fonds, et des outils de donateurs.

  • 46% des donneurs cessent de donner parce qu’ils ont l’impression que leurs dons ne sont pas reconnus ou appréciés. (Lire la suite). Assurez-vous d’envoyer un remerciement personnel à vos donateurs dans la semaine après que le don a été réalisé. Lisez les conseils pour l’envoi d’un courriel de remerciement du gestionnaire de donation ici. Utilisez les notes de remerciement pour informer vos donateurs sur les prochaines campagnes et les possibilités de s’impliquer.
  • Les campagnes sont conçues pour vous aider à garder vos donateurs engagés! Les délais et les incitations financières ajoutées créent un sentiment d’urgence à donner maintenant. Les campagnes donnent également à vos donateurs une raison d’aller vers leur famille et leurs amis pour qu’ils soutiennent votre cause. Utilisez le calendrier pour identifier des campagnes pour garder vos partisans engagés tout au long de l’année.
  • Ajouter les différents outils de donations – donations récurrents, donations comme cadeaux, pages de collectes de fonds – dans vos interactions régulières avec vos supporters. Cherchent-ils à appuyer de votre organisation autour des fêtes? Demandez-leur d’envisager de faire un don comme un cadeau. Veulent-ils soutenir votre organisation à long terme? Avec les dons récurrents, c’est facile!
  • Partager les réussites et les occasions de prendre part dans vos efforts à travers les rapports de projet. N’oubliez pas: les rapports de projet sont envoyés directement par courriel à vos donateurs. Utilisez les rapports comme un outil pour garder les donateurs engagés et intéressés à appuyer votre travail. En savoir plus sur les supers rapports de projet ici.

Devenir une superstar!

Nous utilisons le programme de récompenses des partenaires pour identifier les organisations que nous recommandons à nos partenaires corporatifs et que nous mettons en valeur dans nos communications avec les donateurs. Les organisations « Superstar » et « Leader » sont plus susceptibles d’être recommandés que les organisations « Partner ». Vous pouvez trouver le niveau de votre organisation dans le programme de récompense des partenaires sur le tableau de bord dans le système d’entrée du projet. Apprenez comment vous pouvez devenir une superstar en cliquant sur votre niveau dans le programme.

Comme toujours, nous sommes heureux de travailler avec vous pour développer une stratégie de levée de fonds pour votre organisation. Arranger un appel avec un membre de l’équipe GlobalGiving ici.

Building a Donor Community on Facebook

Posted by Alexis Nadin on May 1st, 2013

Mandi Frishman, a Product & Marketing Intelligence Manager for Make Me Social joined us on Tuesday for the fifth session of the Online Fundraising Academy. She discussed how to build a community of supporters on Facebook and us Facebook analytics to improve communications and audience engagement.

Mandi has managed social media promotion for companies in the finance, manufacturing, hospitality, education, and retail industries. She uses research, persona analysis and data to create strategies that drive measurable results. In this session,

Session Recording:

Session Notes:

Facebook is just a new way for us to tell stories. It’s about creating and sharing media and publishing content to acquire new donors. You’re working to drive action, which leads to donations.

Storytelling is important on Facebook because compelling stories are shared. Whenever something is shared, more people see your content. On Facebook, the number of people who see your content (even if they don’t act on it) is referred to as impressions. You want to increase the number of impressions in an effort to increase the amount of likes, comments, and shares that your posts receive.

Set Goals and Integrate Efforts

Example: drive people to sign up for your email newsletter

Make sure to align Facebook efforts with larger, organization goals (such as certain fundraising goals)

Facebook is NOT an Island

People have vibrant lives outside Facebook. Don’t forget that you should apply a holistic approach to your communication and management strategy. Make sure to engage people on and off Facebook using similar messaging.

3 Tips to Prepare for Fundraising Success

1. Examine your audience – Understanding your donors is key

  • Build everything around your audience. Use Facebook Insights to learn where your audience is based and see when people are responding to your posts. Identify ideal times to post content.
  • You can always test, learn, and improve your post times.
  • Test things for about 30 days to determine if something does or doesn’t work. You need to see if a pattern develops.
  • Think about what might appeal to you as a member of your audience. You would probably not be responsive to constant requests for donations.
  • Use Facebook to build a personal connection with your supporters.

2. Look Professional & Trustworthy

  • Cover photo: 851 pixels wide X 315 pixels tall; 20% text limit, update periodically
  • Profile picture: 160 X 160 pixels; upload at least 180 X 180 pixels; fit to square
  • Avoid blurry photos!

3. Plan Your Story – There is power in the process

  • Build out a content calendar to streamline the process of creating content and to ensure that you are posting regular content
  • A content calendar may include:
    • Date and time of post
    • Post content & theme
    • Target audience
    • Platform (if you’re using multiple types of social media)
    • Post style (picture, link, status update, etc.)
    • Media & links
  • It’s important to have a visual story on Facebook because different types of media (particularly photos) are more heavily promoted
  • Your stories are going to come from the community you serve, inside your organization, and your external supporters
  • One way to get your audience involved in storytelling is to ask questions!
    • If you think about the way Facebook works, every comment helps to increase the chances that others will see your content.

Facebook Funnel: Awareness => Engagement => Donation


  • It’s not just about asking people for money. It’s about getting people to connect with your mission and engage with your content.
  • To build awareness, you need to make sure that people are seeing your content.

Engagement & Donation

  • A smaller percentage of people who see your content will like, comment, or share it. The more likes, comments, and shares that you receive, the more people who will see your content.
  • Of those who engage, a smaller percentage will act on your calls for donations.

Edge Rank Algorithm 

  • Edge Rank is the algorithm that Facebook uses to determine whether people will see your content in their news feed (the stream of content that they first see on their dashboard when they log on to Facebook).
  • If people can’t see their content, they are unlikely to engage with you. If your content does not show up on their feed, they are unlikely to go to your Facebook page to read your content. You need to get in front of them!
  • Here’s a break down of this formula:
    • Affinity score between the person viewing the content and the person who created the post. This is dictated by how recently and frequently the user engages with content from the page that posted. The stronger your posts, the more consistent engagement you’ll get, and the more likely it is that your followers will see your post.
    • Weight of the edge type: types of engagement are weighted differently in the Edge Rank
      • Comments are weighted more than Likes because they have a larger time commitment.
    • Time decay is based on how long ago the post was created.
  • Learn more about Edge Rank here:


  • Insights gives you an idea of how your content is performing on Facebook.
  • Admins will see an admin bar at the top of the page on Facebook where you can click on Insights.
  • Access to simple analytics about the activity on you Facebook page.
  • You can isolate certain time periods and export the data to play around with it more in excel.
  • You should set goals that you can track with Insights, like the number of Likes, comments, or shares.
  • You can also look at data by post to see how many people have viewed, liked, commented, or shared it.
  • Insights also gives you information about your audience including gender, location, languages.
  • Insights may not be available if you have less than 30 Likes on your page or if you have not had any activity in the past 7 days. It’s important to remain active in order to have access to this information.

Content Guidelines

  • 180 characters (not words!) or less. Remember, characters include spaces, punctuation, etc.
  • Mixed media – Photos are more engaging and more highly ranked in Edge Rank.  Mix things up! Include photos, videos, and links.
  • Give your audience a clear direction.
  • Consistent updates. Don’t let your page get stale. Don’t be afraid to update multiple times a week but make sure not to inundate your supporters (no more than 3 posts a day).
  • Make sure your content is audience-centric. Use posts to create community and engage your audience.

3 Best Practices for Content

1. Less is more

  • Posts between 100 and 200 characters (less than 3 lines of text) receive about 60% more likes, comments, and shares than posts with greater than 250 characters. – Facebook
  • Can’t cut it down? Break it up! Separate out last line or links.

2. Mix up media

  • Posts with media receive 120% more engagement! – Facebook
  • High resolution photos: 403X403 pixels. Don’t post small photos.

3. Fill in the blank posts generate about 90% more engagement than other posts on average. – Facebook

Question & Answer

Q: How do you schedule a post?

A: There is a clock at the bottom of the box where you enter your post. Click on the post to schedule a post for the future or the past (so that the post appears on your timeline but not in your fans’ news feed).

Q: What Facebook pages do well?

A: Foundation Fighting Blindness and charity:water. Also look at organizations that are similar to yours. What are they posting that does well? What lessons can you learn from their social media?

Q: How much money should be budgeted to Facebook?

A: That’s a tough question because it of course depends on the size of your budget and the other things you’re budgeting. As Facebook evolves, it is becoming more important to spend money to make sure posts are seen on Facebook. This is something to consider and to watch closely.

Q: What is the return on investment?

A: It’s very hard to measure because Facebook isn’t isolated. Someone may learn about you on Facebook, but choose to donate offline. There’s a lot of value in creating awareness and building relationships that will benefit you in the long-term.

Q: How do I get people to Like my page?

A: You can upload your email list to Facebook and invite people to join that way. Partner with other organizations and close supporters to ask them to help share out your content and direct individuals to your page. When you’re having conversations with people, make sure to ask them to Like you on Facebook. Make sure that your website links to Facebook and that your donors can connect to you on Facebook through any of your other communications and outreach. Make sure your Facebook strategy is well-integrated into your organization’s overall outreach.

Q: What should I do if I have multiple pages for my organization?

A: Facebook makes it possible to merge your pages, which makes it easier to have your audience all in one place.