Online Fundraising Academy: Building the Foundation for Successful Fundraising

Posted by Alexis Nadin on March 12th, 2014

Fundraising toolboxIn GlobalGiving’s second session of the 2014 Online Fundraising Academy, we invited a panel of fundraising professionals from GlobalGiving’s partner organizations to answer questions about the fundraising tools that their organizations use to manage and engage their individual donors and track their fundraising activity.

Meet our panelists:

Kathy Baczko, Vice-President, Chief Development Officer and Diana Corrales, Director, Marketing & Communications, Fabretto

Beth Eisenstaedt, Chief Development Officer, Wildlife Alliance

Kay Helm, Executive Director, Friends of TOUCH

Session Recording: www.anymeeting.com/067-031-377/EF53D883894C

Session Notes:

What donor database do you use? What do you like about it? What don’t you like about it?

Fabretto: DonorPerfect

  • Pros: User-friendly; you can create pledges for monthly donations; you can segment donors and you can create as many relevant tags as you want.
  • Cons: It only has space for up to 6 sponsorships per donor;
  • Price: $60-265 a month. Fabretto pays $265/month

Wildlife Alliance: eTapestry

  • Pros: Built to capture info for fundraising; user friendly; excellent reporting capabilities to analyze and segment your donors
  • Cons: With greater sophistication, comes greater expectations and analysis doesn’t always meet that; must use their software for online donations and mass emails, can’t integrate own services
  • Cost: $99-399 a month. Wildlife Alliance pays $4,300/year for 15,000 records and 5 user licenses

Friends of TOUCH: NeonCRM

  • Pros: Web-based; versatile; lots of reporting options and capabilities; provides security.
  • Cost: $49-324 a month. Friends of TOUCH pays $49/month for less than 1,000 records

Q: What is the value of having a database?

A: A database is the only way to know anything about donors. It is great having it in all one place and for targeted approaches. You can reach out to donors based on their specific interests to turn them into bigger donors or recurring donors.

Q: How do you gather contact lists? Are your contacts gathered through donations or do databases provide contacts? What about security? How are contacts used in terms of privacy?

A: Contacts are gathered over the years. You can purchase lists from other services but not database services. As for security, no one has access to information except for staff users.

What donation information do you track? How?

Read the rest of this entry »

Online Fundraising Academy: How charity:water is Harnessing the Power of Online Fundraising

Posted by Alexis Nadin on March 7th, 2014

technology to end water crisis_croppedKaitlyn Jankowski, charity:water’s Supporter Experience Manager joined us earlier this week for GlobalGiving’s first Online Fundraising Academy session of the year!

charity:water raised more than $8 million from more than 11,000 individual fundraisers in 2012. How did they do it? Kaitlyn shared charity:water’s approach to raising funds online! Kaitlyn manages mycharity:water, helping fundraisers become rockstars!

Session Recording: www.anymeeting.com/901-831-832/EF53DC82874D

Session Notes:

charity: water founded with two goals: end water crisis and reinvent charity

charity: water values

  • 100% model – all donations go towards funding water projects. Overhead costs covered by the Well (private donors, sponsors, board of directors)
  •  Proof – prove every dollar goes to projects. Email reports that provide information about the community money went to. Local partners contribute pictures and GPS coordinates.
  • Brand – having a brand like Apple or Nike. Building campaigns, invest in a creative team, cool corporate partnerships, no advertising or marketing budget. Everything done in house
    • Invest heavily in social media – Twitter, Instagram, Facebook. Posting updates and stories daily, give sneak peak of campaigns, let team travelling in field take over social media
    • Show what people have done in the past to raise money.
    • Use of photos to show brand

Online fundraising platform

  • Birthday model – Individuals raise money on their birthday.
  • People create their own campaign to raise money
    • Ex. Sarah Peck swim to Alcatraz if raise $29,000

Campaigns – charity: water holds 3 campaigns every year

  • World Water Day campaign
  • September campaign
  •  Holiday campaign – When you give clean water, you give other things like hope, beauty, future, etc. Launched new image every day
  • Campaigns focus on a story. Want to inspire people, not to make them feel guilty to give.
  • Specific campaign to buy drilling rig. To stay true to proof model, campaign broke down entire cost, put GPS on truck and can follow on Twitter.

Engage fundraiser and report back on GlobalGiving

  • Project pages allow donors to get a sense of what they’re giving to
  • Quarterly project reports – emailed to all supporters. Good communications tool. Can tell stories, statistics, and impact. Successful organizations report once a month to keep donors engaged.
  • Donors can fundraise themselves – click “+fundraiser” link on your project page. Donors can create their own page to raise money on behalf of an organization.  See example here: http://www.globalgiving.org/fundraisers/7852.

Question & Answer

Q: “How do you get campaigns to go viral? How do you find trendsetters to make campaigns work?” 

A: Campaigns don’t have to go viral to be successful. Fundraisers work really hard. Sarah Peck made goals to get interviews, have pieces published, post blog posts, sent lots of emails, utilized social media. A lot of it comes from the people’s story, not charity: water’s story.

Q: “Is it better to have multiple networks and less frequent posts, or less networks and more frequent posts?” 

A: charity: water has one twitter handle plus one for the drilling rig, and only one Facebook to keep things all on one page. The frequency of posts depends on channel. For Twitter, charity: water posts every day and retweets throughout the day, posts on Instagram every day, but Facebook is different. charity: water posts on Facebook only a few times a week so don’t clutter people’s news feeds. Call to action is different on the each social media site, so utilize it accordingly.

Q: “What channels drive the most conversions to donations?” 

A: Email is very good for fundraising. Give people a call to action and send 3 emails. People need reminders. You can also encourage others to give by recognizing people who already gave. Conversions over social media are smaller because of plausible deniability – you don’t know if people saw the post and people feel like they don’t have to act.

Q: “What are some tips for small organizations that can’t hire a creative team?” 

A: charity: water is good at asking for things for free. There are lots of design agencies who can help and avenues to get marketing and advertising for free. You can also take advantage of volunteer platforms like Sparked (https://globalgiving.sparked.com/welcome/nonprofit/globalgiving#1) and VolunteerMatch (https://surveyglobalgiving.wufoo.com/forms/volunteer-information/).

Q: “How does charity: water find fundraisers? How do people find out about charity: water and start the fundraiser process?”

A: Mostly through word of mouth. charity: water works on getting donors to become fundraisers.

2014 Video Contest

Posted by Alexis Nadin on February 19th, 2014

It’s here, GlobalGiving’s third annual Video Contest!  Every year the GlobalGiving team is blown away by submissions. Telling your project’s story through a short film is a great way to inspire donors and give them insight into your work. Read on to learn more about creating an effective short film and details about the contest. We can’t wait to watch your video!

Video Training: Not your Everyday Webinar

Watch here!

Our friends at What Took You So Long Foundation (WTYSL) were kind enough to make an educational video filled with tips on telling projects’ stories through film. This eye catching instructional video offers 34 tips and examples for creating short films about non-profit organizations and international projects. You don’t want to miss it! Click here to watch.

Inspired by WTYSL’s work? We are too! Click here to learn more about this incredible team. You can also learn more about What Took You So Long? by:

Inspiration

So now that you are an expert film maker you may need a little inspiration to get started. Take a look at last year’s grand prize winner, 12 PLUS, here.

Terms and Conditions:

  • Participating organizations must be current GlobalGiving Partners, Leaders, or Superstars.
  • Please note that projects not featured on globalgiving.org are not eligible.
  • Eligible videos must be between 00:30 seconds and 3 minutes long. Videos that are longer than 3 minutes will be disqualified.
  • Videos must be embedded in the GlobalGiving project page in order to qualify for the Video Contest.
  • The submitted video must focus on the content described in the project.
  • Videos must be high quality and creative.
  • Videos may not contain any copyrighted element including music, videos, or photographs. Be sure that you have obtained all necessary legal rights for the content of your video.
  • All video participants must give informed consent of their participation in order to take part in the filming of your video.
  • Videos may not contain vulgar language or inappropriate content. GlobalGiving reserves the right to determine inappropriate content and disqualify a video.
  • Organizations may submit one video per organization.
  • Videos must be submitted by 11:59 pm EST (what time in your city) on Friday, March 7th in order to be considered for contest participation.

Adding Music to your Video

Looking for some music to add to your video without worry about copyright issues? Check out the Vimeo Music Store. The Vimeo Music Store includes songs for commercial use and the site even provides some great songs for free!

How to submit your video:

  • Upload your video to YouTube.
  • Embed your YouTube video into your project page by entering the direct YouTube link to your video under the “Project Video” section of the “Photos & Documents” tab in the project editor in the project entry system. Save and submit your project edits. The GlobalGiving team will review and approve your changes within 1-2 business days.
  • Submit the web address for your project page and video in this entry form.

Prizes

Five videos will be selected by a judge to be featured in GlobalGiving’s social media. One grand prize winner will be featured in GlobalGiving’s monthly donor newsletter that currently has 120,000 plus subscribers. Last year’s winner raised almost $6,000 when featured!

Do-it-Yourself Campaign Fund

Posted by Alexis Nadin on February 19th, 2014

Do you wish GlobalGiving offered an Earth Day campaign?  Promoted Diwali giving?  Could support a fundraiser campaign on your timeline? For the first time ever, GlobalGiving is offering your organization the opportunity to apply for funding to use in your own online fundraising campaign! You set the dates and create an incentive structure that best fits your supporters.

Promotions can take place anytime in 2014 but the deadline to apply is Friday, March 7th. Apply online here.

How does it work? 

  • Only GlobalGiving Partners, Leaders, and Superstars with active projects on GlobalGiving.org are eligible to apply.
  • Organizations may apply for a minimum of $500 and a maximum of $2,500 in campaign funds to be used as bonus awards or other financial incentives.
  • Organizations will be required to specify a campaign goal that is at least twice the value of the requested funds. For example, if an organization is requesting $500 from the Do-It-Yourself Campaign Fund, the campaign goal must be at least $1,000.
  • In order to receive the campaign funds from GlobalGiving, organizations must achieve the campaign goal within the specified period of the campaign.
  • Campaign dates will be determined at the discretion of the organization. The campaign may not exceed one month in length.
  • GlobalGiving is not able to provide additional website support for your proposed campaign. We cannot build a customized leaderboard or other similar campaign tools.

What dates should I select for our campaign?

The Do-It-Yourself Campaign Fund gives organizations the opportunity to fundraise on particular days or times of the year that best suit the organization’s audience and work. So, for example, if your organization works in the area of water and sanitation, you may consider organizing a fundraising promotion for World Water Day, which is March 22nd. Or, if your organization’s supporters observe Ramadan, you may choose to organize a fundraising promotion in honor of this religious holiday from June 28 until July 28, 2014.

What types of campaigns will GlobalGiving support?

These funds are not intended to be used as traditional matching grants (such as a 2 to 1 matching offer). Organizations are encouraged to identify an alternative incentive structure.

Here are some examples of Do-It-Yourself Campaigns:

earth day

  • Earth Day Recurring Donation Campaign: Encourage your supporters to invest in the future of our planet! Offer 100% match on all new recurring donations on the condition that donors commit to give for four consecutive months. Kick off the campaign on April 1st and end the campaign on Earth Day, April 22nd.
  • Diwali Tribute Card Campaign: Invite your supporters to make a donation as a gift for Diwali! Offer a $10 match for all donations made as a gift leading up to Diwali on October 23rd.
  • Breast Cancer Awareness Fundraiser Campaign: Ask your supporters to create a GlobalGiving fundraiser to raise money in October in honor of Breast Cancer Awareness Month. Offer $100 match to every donor who raises $500 for your project through a GlobalGiving fundraiser.

Get creative! Develop a campaign structure that is designed to incentivize a desired donor behavior.

Preference will be given to proposals that are well-prepared and realistic.

Please feel free to reach out to Alexis Nadin at anadin@globalgiving.org with questions. 

Questions? Join GlobalGiving for a conference call on Thursday, February 27th at 11:00 am EST (find this time in your city) to learn more. Call +1-202-464-6816 to join.

New Feature: Submit project reports by email and mobile phones

Posted by Alexis Nadin on February 14th, 2014

mobile phone

We are excited to announce that GlobalGiving’s partners are now able to submit project reports by email and mobile phones!

This new feature was designed in response to feedback from our partners around the world. Whether your organization has limited internet access or you’re just looking to save time, the email-to-report feature is a quick and easy way to submit your GlobalGiving project reports. Because of this new feature, you no longer need access to a computer to submit a report on GlobalGiving. You can send  a report using your internet-enabled phone! 

Here’s how it works:

  1. Login to the email you use for your GlobalGiving account and open a new email;
  2. Enter the title of your report as the subject;
  3. Draft the body of the report in your email; and
  4. Upload any photos that you would like to appear in the report as attachments.
  5. Email your report to the email address: report+[your project ID]@globalgiving.org (for example: report+9360@globalgiving.org).

Once you’ve sent your email, your report will be automatically submitted for approval to GlobalGiving’s project report queue and reviewed by a member of the GlobalGiving team.

Don’t have an internet-enabled phone? No problem! Many cell phone providers around the world make it possible for users to send emails using SMS. Follow up with your cell phone to provider to learn how to send an email using SMS. We’ll be sharing more information about this soon!

Please feel free to contact projecthelp@globalgiving.org to share your feedback and ask questions! 

Sample project report email

Bonus Day-Feb.12th

Posted by Katherine Sammons on February 6th, 2014

BD leaderboard

GlobalGiving is hosting a Bonus Day on February 12th. Recently, we held a webinar  to go over the terms and conditions, discuss tips and tricks, and review GlobalGiving’s tools in order to make Bonus Day successful for your organization. In case you missed the webinar, or would like a refresher, here’s the summary, slides, and recording of the webinar.

Don’t miss out on an opportunity for your organization to receive matching funds! For one day only, GlobalGiving is giving away $75,000. Read on to learn more.

Bonus Day Highlights 

 Date: Wednesday, February 12th
• Start time: 9:00 am EST
• End Time: 11:59 pm EST
• Matching Funds: $75,000
• Match Percent: 30%
• Bonus Prizes: Two $1,000 bonus prizes available

 

Terms and Conditions 

  •  Click here to see a the full terms and conditions

Tips from Bonus Day veteran RefugeeOne

  • Call major donors and board members
  • Send a series of emails to your donor network
    • 1st email – send the week before Bonus Day. Made the email a teaser, not revealing the nature of the match.  For example, “Keep a lookout for an opportunity to make your donation BIG!”
    • 2nd email – send the Monday before Bonus Day. Include a story about a beneficiary. Still a teaser (don’t reveal how to give yet).
    • 3rd email – send the day before Bonus Day. Last of the teasers. For example, “Tomorrow get ready to make your donation count. Check your email tomorrow to find out how!”
    • 4th email – send the day of at 9 am EST. Reveal GlobalGiving Bonus Day match and include a direct link to your project page. Saving  information on how to give until the last email will prevent donors from giving too early.

GlobalGiving Tools

  • Project Reports 
    • Write a Bonus Day call to action in your project report. But don’t just ask for donors to give. Pair it with a story or update from the project.
    • Get it in quickly! You can easily schedule your reports to be sent out on Bonus Day.
  • Tribute Cards
    • It’s almost Valentine’s Day! Use this opportunity to have donors give a “gift or in-honor-of” using the tab on your project page. Give them the direct link in all your emails, project reports, and social media messages
    • Share a direct link to the “gift or in-honor-of” tab on your project page.  Donors give when it’s easy. Include the direct link in all of your emails, project reports, and social media messages. Here’s how you create the direct link to the “gift” option: Project URL+?show=gift
    • Here’s an example: http://www.globalgiving.org/projects/fund-raising/?show=gift

GlobalGiving Support – We are here for you!

  • Click here to schedule a one-on-one support session.

 

Happy Matching,

Jenn, Emily, and Katherine

Ready, Set, Go! Bonus Day Feb. 12th

Posted by Katherine Sammons on January 29th, 2014

GlobalGiving’s first Bonus Day of the year is right around the corner! You don’t want to miss out on $75,000 in matching funds, and we don’t want you to either. That’s why we are here to support you! Learn more about GlobalGiving’s Bonus Day below, and opportunities for support from GlobalGiving staff members.

Terms and Conditions
• Matching will begin on Wednesday, February 12 at 9:00 AM EST and will end on Wednesday, February 12 at 11:59 PM EST, or when funds run out
• There is $75,000 available in matching funds
• Matching is applied at 30% up to $1,000 per donor per project (for example, a donation of $1,500 will receive a $300 match)
• Only donations made by unique donors per project will be matched
• Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted
• The project that raises the most funds on Bonus Day will receive an additional $1,000 from GlobalGiving
• The project that has the most unique donors on Bonus Day will receive an additional $1,000 from GlobalGiving
• Projects must be approved and live on the GlobalGiving.org website by February 10, 2014 to be eligible
• Only online donations (credit card or PayPal) are eligible for matching. Donations made by check or text-to-give are not eligible
• Donations made on http://www.globalgiving.co.uk or any GlobalGiving corporate sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for matching
• Funds, such as the Girl Effect Fund and disaster funds are not eligible for matching
• We encourage you to get donations in early, because matching funds will likely run out before the end of the day
• Please note that GlobalGiving will monitor and review all donations made through this matching offer. GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds
• Please note that all donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.

Questions? Please contact Katherine Sammons at ksammons@globalgiving.org.

Ahem! It’s Also Almost Valentine’s Day 

Not only is Bonus Day just around the corner Valentine’s Day is as well. Use this Bonus Day to let donors know that they can show appreciation for a loved one by donating to your project using a Tribute E-card. donation-as-a-giftThis is a great way for your donors to give a gift, while supporting the work of your organization. When communicating  a Tribute E-card as an option to your donors make the process as easy as possible for them. Include the direct link to this giving option. Learn how to create your project’s unique Gift or in-honor of  URL below:

  • Share a direct link to the “gift or in-honor-of” tab on your project page.  Donors give when it’s easy. Include the direct link in all of your emails, project reports, and social media messages. Here’s how you create the direct link to the “gift” option: Project URL+ ?show=gift

 

Join GlobalGiving’s Bonus Day Webinar

Join us for a review of Bonus Day terms and conditions, as well tips and tricks for a successful day. Click here to sign-up for the webinar and receive a reminder.

One-on-one support

We are here for you! Sign-up to set up a campaign strategy with me. Click here to sign-up. katherine

 

 

 

2014 Online Fundraising Academy – Supercharge your fundraising!

Posted by Alexis Nadin on January 29th, 2014

Are you looking to take your organization’s fundraising to the next level? Join us for a two-month online course designed to help you, our non-profit partner, supercharge your fundraising. Apply online by Friday, February 21. Hurry! There are only 45 spaces available.

You’re committed to making a difference in the world and you need money to do it. So you’ve asked everyone you can think of to give— your 3rd grade gym teacher, your best friend from college, your best friend from college’s dentist—we know how it goes.  But what’s next? What does it take to build a consistent and reliable base of donors? To establish valuable and lasting partnerships with companies? What do you need to do to get your organization’s fundraising to the next level?

That’s where the Online Fundraising Academy comes in! We’ve brought together fundraising professionals—experts in their organizations on donor communications, campaign fundraising, corporate relationship building, and more—to offer a small cohort of GlobalGiving partners personal, hands on fundraising training. See below for a complete list of speakers and sessions.

What is the Online Fundraising Academy?

  • A two-month course;
  • Made up of nine webinar sessions;
  • Taking place on Tuesdays at 11:00 am Washington, DC time in March and April.
  • A small cohort of organizations will be selected via an online application to participate.

Selected participants are required to:

  • Participate in at least seven of the nine webinar sessions;
  • Complete three homework assignments for the course, including crafting a Bonus Day strategy using a campaign strategy worksheet, drafting an appeal email, and creating a Facebook content calendar;
  • Provide feedback and recommendations to discussion group  members (discussion groups are made up of about 5 organizations); and
  • Participate in the May Bonus Day OR July Bonus Day and raise at least $1,000 (learn more in the 2014 Calendar).

$50 Online Fundraising Academy Bond

This year, we’re adding a slight twist to the Online Fundraising Academy. We’re charging a $50 bond for participation in this online course.

What is a bond? It is an amount that you pay up front in order to participate in the Academy. Your organization will receive the entire $50 back following the Academy if: you participate in at least seven Academy sessions, complete all three homework assignments  and raise at least $1,000 during the May or July Bonus Day!

What if we don’t raise $1,000 in the May or July Bonus Days? GlobalGiving will retain the $50 and apply the amount towards our matching fund, which is used to fund GlobalGiving’s Bonus Days and other fundraising promotions.

Why is GlobalGiving charging a bond this year? We know that the reason you’re considering the Online Fundraising Academy is because you want to increase the amount of donations coming into your organization. So, we would like to give you a little extra incentive to achieve that goal.

How do we pay the bond? The bond can be paid on GlobalGiving’s website here using a credit card or PayPal. You must submit payment for the bond by Friday, February 21st in order to participate in the Online Fundraising Academy.

When do we get the bond back? Once you succeed in raising $1,000 in the May or July Bonus Day, you will receive the $50 back as part of your next monthly disbursement from GlobalGiving.

Feedback from Last Year’s Participants

Last  year, 40 organizations participated in our first Online Fundraising Academy. Here is some feedback from last year’s participants:

Yes, we have learned a lot of experience… We are developing an enhanced donor experience platform, increasing our presence and social media communication and are planning many other changes based on the Academy. I cannot explain how useful this was for APOPO.”

“The course taught me a lot. Most immediately, it has inspired me to propose a major transformation plan for the organization, encompassing new board development and resource development strategies. Can’t wait to see how we move forward!”

Apply online by February 21st! Feel free to email Alexis Nadin at anadin@globalgiving.org with questions.

Academy agenda updated

Reflecting on a remarkable year

Posted by Alexis Nadin on January 13th, 2014

We have some news about 2014 that we think you’re really going to like:  This year, GlobalGiving will be offering $345,000 in matching funds—that’s $145,000 more than last year! We’re doubling down on what you want most, Bonus Days. We’ve also made some other exciting changes to our campaign calendar, including the first-ever Do-It-Yourself Campaign Fund, an opportunity to apply for funding to use in your own online fundraising campaign, and more hands-on fundraising training opportunities! Learn more about what we have planned in our 2014 Calendar.

Before we get carried away by 2014, we would like to pause to say thank you for the great work that each of our project partners carried out over the last 12 months. This year, YOU sent hundreds of children to school in India, Nigeria, and Guatemala. You provided life-saving healthcare in the Philippines, Haiti, and Kenya. You empowered communities in Uganda, Honduras, and the United States to be financial sustainable. And so much more.

We are honored to work with over 1,500 incredible organizations in 144 countries around the world! To recognize your great work on and off GlobalGiving, we have put together GlobalGiving’s first-ever Non-Profit Superlative Awards! Check out the ‘best of 2013’ here.

2013 superlatives banner_small

Your world-changing work inspired more than 70,000 donors to give in 2013!  Your quarterly reports, openness, and transparency gave our 60 corporate partners the confidence to invest in your GlobalGiving projects. Together, we facilitated more than $22 million in donations—that’s more than ever before!

2013 in Numbers

  • In 2013, $22 million was donated to projects through GlobalGiving, an increase of 13% from 2012!
  • Our Product and Business Development Teams continued to work hard to drive traffic to the site—we had 2.7 million visitors in 2013!
  • 70,000 individuals made donations on GlobalGiving in 2013. And 50% of donors chose to add-on a portion of GlobalGiving’s fee to their donation.
  • $716,000 in GlobalGiving gift cards were purchased (Unredeemed gift cards provide matching funds for GlobalGiving campaigns!);
  • Monthly recurring donation volume on the site increased by 63% thanks to experiments with various promotions and incentive structures. We processed $1.4 million in monthly recurring donations in 2013.  (Go Product Team!)
  • 60 companies gave $13 million through cause-marketing, grants management, gift card, and employee giving programs with GlobalGiving in 2013!

Blown away? The growth that we experienced in 2013 was no coincidence. The team at GlobalGiving worked hard to attract new donors through media outreach, develop and manage valuable corporate partnerships, and provide you with a better user experience and more opportunities to reach out to your own networks.

Here are some highlights:

  • After establishing a successful partnership in 2012, we worked with Microsoft in 2013 to launch YouthSpark on GlobalGiving, making it possible for GlobalGiving Leaders and Superstars providing education, job training, and entrepreneurship opportunities to youth ages six to 24 to benefit from incredible matching opportunities! To kick things off, Microsoft offered $250,000 in matching funds to eligible GlobalGiving partners on #GivingTuesday in December. More than 200 organizations raised $680,000 (not including matching!) in one day, GlobalGiving’s largest online volume day in history!
  • In 2013, we hosted more than 15 different fundraising campaigns and promotions, including several new ones such as the Fundraiser Campaign and Year-End Campaign. Our partners raised more than $1.6 million and we gave away more than $220,000 in matching funds and bonus awards! Through your feedback, we’ve learned a lot about what works and what doesn’t work for you and we’ve made some exciting improvements to our 2014 Calendar.
  • Our tech team continued to update and improve the website, including an overhaul of our fundraiser pages! These new and improved fundraiser pages make it fun and easy for your donors create personalized fundraisers and reach to family and friends on your behalf! Here are just a few examples of how donors are already using this upgraded feature.
  • Based on your feedback, we created our first-ever Online Fundraising Academy, a two month online course including sessions about attracting and retaining donors, crafting compelling messaging, developing campaign strategies, and more! More than 40 organizations participated in this new program—several going on to dramatically improve their fundraising throughout 2013!
  • We expanded the Project Leader Leadership Council to include 15 members. The advisory committee helped GlobalGiving make important improvements to the site including the ability to customize project report subject lines!

Ok, so 2013 was amazing but 2014 is going to be even better!

We have already announced our 2014 fundraising calendar with the dates for upcoming matching and fundraising campaigns. Take some time to explore and identify promotions that are right for your organization.

Want to learn more about our 2014 calendar?

Join us for a webinar on Wednesday, January 15th for an overview of our fundraising campaigns and promotions taking place in 2014. We’ll equip you with strategies for successful fundraising in the New Year.

Date: Wednesday, January 15
Times: 9 am EST (Find this time in your city) and 3 pm EST (Find this time in your city)
Webinar Link: anymeeting.com/globalgivingus1

Sign up for the webinar here.

Help us make GlobalGiving better – join the Leadership Council!

The Council acts as an ad hoc advisory committee, providing regular feedback and engaging in discussions about new features on the site and ideas for future campaigns via the Leadership Council Facebook Group and email. Learn more about the Council here. Apply online by Friday, March 7th

2014 Campaign Calendar Sneak Peek

Posted by Alexis Nadin on December 11th, 2013

Happy-New-Year-2014-1 (1)We’re excited to share a sneak peek of GlobalGiving’s 2014 Campaign Calendar. These fundraising and training opportunities were designed based on feedback from you, our project partners.

Stay tuned! The complete calendar, including promotions for Microsoft’s YouthSpark initiative and GlobalGiving UK’s website, will be released soon.

Join us on Wednesday, December 18th for an overview of our fundraising campaigns and promotions taking place in 2014. We’ll equip you with strategies for successful fundraising in the New Year!

What: 2014 Calendar Sneak Peek
Times: 9 am EST (Find this time in your city) and 3 pm EST (Find this time in your city)
Webinar link: anymeeting.com/globalgivingus1
Sign up for the webinar here.

Bonus Days

In 2014, GlobalGiving is focusing on what you want most: matching campaigns! GlobalGiving will offer four Bonus Days available to all of GlobalGiving’s partners.

  • February 12th: 30% match; $75,000 available in matching
  • May 7th: 30% match; $75,000 available in matching
  • July 16th: Matching based on Partner Rewards Status (30% for Partners, 40% for Leaders, 50% for Superstars); $120,000 available in matching
  • October 15th: 30% match; $75,000 available in matching

All four Bonus Days will begin at 9 am Washington, DC time. Matching is available until funds run out or until midnight Washington, DC time. GlobalGiving offers two $1,000 bonus awards for each Bonus Day: One bonus award for most money raised and one bonus award for most individual donors.

Do-it-Yourself Campaign Fund

For the first time ever, GlobalGiving is offering your organization the opportunity to apply for funding to use in your own online fundraising campaign! You set the dates and create an incentive structure that best fits your supporters. Promotions can take place anytime in 2014, but the deadline to apply is Friday, March 7th.

Online Fundraising Academy

Supercharge your organization’s fundraising with GlobalGiving’s Online Fundraising Academy, back by popular demand! A small cohort will be selected to participate in this two-month course, made up of nine online sessions about donor acquisition and retention, effective social media fundraising, fundraising analysis and evaluation, and successful campaign planning. The deadline to apply is Friday, February 7th.

Ambassador Program2013 Ambassadors

Apply to represent GlobalGiving in your country in 2014! Selected individuals will help to foster a non-profit community in their country by hosting workshops and information sessions, meet-ups of local GlobalGiving partners, and conducting in-country site visits and meetings. The deadline to apply is Friday, March 7th.

Leadership Council

Have ideas to improve GlobalGiving’s online fundraising platform? Apply for our Leadership Council, an advisory committee made up of representatives from our non-profit partners (like you!). The Leadership Council will participate in regular discussions online and the Leadership Council will meet via conference call twice a year to discuss important topics for GlobalGiving. Apply by Friday, March 7th.

Video Contest12 PLUS

Use GlobalGiving’s Video Contest to share your organization’s story! Five videos will be selected by an expert judge to be featured on GlobalGiving’s Facebook and Twitter. One grand prize winner will be featured in GlobalGiving’s donor communications (last year’s winner raised close to $6,000)! Videos must be 30 seconds to 3 minutes in length and they must be embedded on the GlobalGiving project page to qualify. Submissions are due Friday, March 7th.

Professional Storytelling Support

Need help telling your story? Apply to have GlobalGiving’s professional photographer, Angela Wu, visit your organization in 2014 to help capture the stories of impact in the communities that you serve through photographs, video, or short narratives.

Photo Contest

GlobalGiving’s fifth annual Photo Contest is a great way to grow your supporter base without asking for donations. You are invited to submit up to three photos between July 14 and July 25. Seventy-five photos will be selected by an expert judge for voting on GlobalGiving’s website between August 18 and August 29. The photo with the most votes at noon Washington, DC time on August 29 will be awarded a $1,000 bonus and will be featured on the GlobalGiving homepage for a full day! One runner-up from each of the remaining categories will be featured for a full day on the GlobalGiving homepage and will be highlighted though GlobalGiving’s social media.

December Campaign

The average American organization raises 30-40% of their annual income in the last several weeks of the year. The December campaign will be designed to help you take advantage of this tremendous fundraising opportunity! More details coming in 2014.