In GlobalGiving’s second session of the 2014 Online Fundraising Academy, we invited a panel of fundraising professionals from GlobalGiving’s partner organizations to answer questions about the fundraising tools that their organizations use to manage and engage their individual donors and track their fundraising activity.
Meet our panelists:
Kay Helm, Executive Director, Friends of TOUCH
Session Recording: www.anymeeting.com/067-031-377/EF53D883894C
What donor database do you use? What do you like about it? What don’t you like about it?
- Pros: User-friendly; you can create pledges for monthly donations; you can segment donors and you can create as many relevant tags as you want.
- Cons: It only has space for up to 6 sponsorships per donor;
- Price: $60-265 a month. Fabretto pays $265/month
Wildlife Alliance: eTapestry
- Pros: Built to capture info for fundraising; user friendly; excellent reporting capabilities to analyze and segment your donors
- Cons: With greater sophistication, comes greater expectations and analysis doesn’t always meet that; must use their software for online donations and mass emails, can’t integrate own services
- Cost: $99-399 a month. Wildlife Alliance pays $4,300/year for 15,000 records and 5 user licenses
Friends of TOUCH: NeonCRM
- Pros: Web-based; versatile; lots of reporting options and capabilities; provides security.
- Cost: $49-324 a month. Friends of TOUCH pays $49/month for less than 1,000 records
Q: What is the value of having a database?
A: A database is the only way to know anything about donors. It is great having it in all one place and for targeted approaches. You can reach out to donors based on their specific interests to turn them into bigger donors or recurring donors.
Q: How do you gather contact lists? Are your contacts gathered through donations or do databases provide contacts? What about security? How are contacts used in terms of privacy?
A: Contacts are gathered over the years. You can purchase lists from other services but not database services. As for security, no one has access to information except for staff users.
What donation information do you track? How?