Welcome our New Staff!

Welcome our New Staff!

jbell_240 tdonjon_240Many of you have emailed, chatted or spoken with Tia and Jenn, our Program Team Fellows! They both were an amazing addition to our team and contributed a great deal to aiding in all our nonprofit partner’s success on GlobalGiving! Their fellowship has come to an end and we wish them all the best on their future adventures!

As sad as we are to see Tia and Jenn go, we are excited to introduce to you our 2nd class of Program Fellows! We have welcomed three hardworking individuals who will spend 13 months with our GlobalGiving team providing training and support to you, our nonprofit partners!

Photos Can Help Your Fundraising!

Photos Can Help Your Fundraising!

The best camera you have is the one in your hand” – Sarah Eddy

GlobalGiving had the pleasure of hosting the “Photography for Digital +Social Communications” webinar with guest speaker Sarah Eddy. Sarah is a multimedia specialist with experience working for the government, nonprofit, and private sectors.

With the Seventh Annual GlobalGiving Photo Contest starting July 18th, we feel it is important to show our nonprofit partners how great photos can positively impact your organization’s mission and help with your fundraising. With the popularity of social media, there is limited time to capture the attention of viewers. Over 50% of individuals remember information when it’s paired with a relevant image and content with images receive more views than those without images. Sarah shared her insight on how to attract and maintain the attention of supporters through the use of good photography.

Why We Tested the Latest Research on Storytelling for You

Why We Tested the Latest Research on Storytelling for You

This 3-part series reflects on GlobalGiving’s experiments testing the findings of The Narrative Project. The Narrative Project was a wide-scale research effort to improve the public perceptions of global development in donor countries. Part one of our series explains GlobalGiving’s research methods and findings. Image from NarrativeProject.org. 

In the summer of 2015, I was one of ten nonprofit communicators who received a grant to test the findings of The Narrative Project. The Narrative Project was a wide-scale research project driven by the Bill & Melinda Gates Foundation, InterAction, and other major NGOs, that aimed to increase public perceptions of global development in the US, UK, France, and Germany. The Narrative Project researchers found that messages and stories carrying certain narrative themes—independence, shared values, partnership, and progress—motivated certain segments of the population to change their perceptions of global development. It also found an increase in the target group’s self-reported likelihood to take action to support global development causes. I was interested in whether or not Narrative Project themes would motivate people not only to change perceptions but also to act: to donate to global development projects.

In my work at GlobalGiving, I facilitate storytelling and fundraising training for thousands of nonprofits of all sizes, all around the world. So I wanted to find out how easy it was for nonprofits to adopt the Narrative Project recommendations, and, more importantly, to find out if nonprofits who used it would raise more money in their online fundraising appeals. 

Introducing a New Way of Hearing from Your Donors!

Introducing a New Way of Hearing from Your Donors!

Thanks to all the feedback we received from our GlobalGiving Project Leader survey, we have learned that you want more opportunities to get feedback directly from your donors! You told us this feedback would be valuable in understanding more about how donors react to your project reports, help you improve your current projects, and overall give a better sense of how donors feel about your projects.

GlobalGiving collects feedback from donors in a couple of ways. First, we collect feedback on their experience on the GlobalGiving website after they give a donation. This information helps us improve the donation experience and helps us to drive more resources to our nonprofit partners.

Second, we also collect feedback from your project reports which provides an opportunity for donors to share their thoughts on the work that you are doing. We used to do this by using a comment button at the end of project reports. We have recently made a change to this feature to make it more user friendly, and to increase response rates!

Thanks for Your Feedback!

Thanks for Your Feedback!

Here at GlobalGiving, we strive to Listen to, Act on and Learn from your feedback.  So we are very grateful for the 750+ responses we received for the Project Leader Quarterly Survey this May!  This survey has given us important insights into what you think of GlobalGiving and how we can better support the wonderful work that you do.

One of the questions we asked is what kind of improvements to the website would you like to see.  Thirty-three percent of you said creating project appeal templates to email donors outside of project reports is your top priority, while 20 percent of you would also like to be able to embed videos in project reports.  We hear you!  We will be working with our team to implement these features so you can better communicate with donors and show them the importance and impact of their support.

We also asked what training topics would be most beneficial for your organization.  Eighty-three percent selected “Reaching potential donors on GlobalGiving or on social media,” while over 50 percent of respondents would like trainings in managing donor relationships and communicating with existing donors.  It is clear that donor recruitment, management and retention are topics that you are interested in!  We will be sure to put together more trainings on donor relationships in the future.