My name is Starlyn and I am GlobalGiving’s Champion for Donor Engagement. It’s my job to learn everything there is to know about donors on GlobalGiving and help them make the most out of their giving experience. Last year I attended a conference on millennial giving, MCON, and I wanted to share some of my learnings with you, our nonprofit partner community.
This year’s hottest buzzword in fundraising is “millennials.” I can’t read any crowdfunding blog without hearing about this mysterious group of donors just waiting to be tapped. If you are still confused about what exactly a millennial is and why they matter to your nonprofit, this post is for you.
There is nothing mysterious about millennials. I am a millennial and odds are you know a few yourself. A millennial is someone who was born between the years 1980 and 2000. We grew up with household computers, mobile phones, and ready access to information. We are the most “plugged-in” generation yet but we also had parents that lived through the civil rights era and grew up with a culture of civic engagement. Just because millennials take less time to read articles or posts online doesn’t mean we are shallow or don’t care, it means that we know what we like and how to find it, quickly. Millennials also spend a larger portion of our day interacting with media (Facebook, texting, TV, radio, etc.) than previous generations, 18 hours per day by some estimates!