Archive for the ‘Campaigns’ Category

 

Year-End Promotions – Gifts for Good, Year-End Campaign, Recurring Donation Match!

Posted by Alexis Nadin on October 3rd, 2013

The average American non-profit raises more than 30% of their annual income in the last several weeks of the year! (Read more about year-end giving trends.) That means that your organization has the potential to bring in some much needed cash this November and December. But with so many great organizations out there targeting your supporters and donors, what can you do to stand out? Give donors an incentive to give to your organization!

This year, we’ve got three exciting promotions lined up to help you incentivize donors to give to your projects on GlobalGiving. We’re also continuing to offer training opportunities and one-one-on support to help you get ready for the biggest fundraising time of the year.

See below for more details.

Gifts for Good – Give a gift, get a gift.

SHOFCO cropped

Attract new donors to your projects during the holidays through our Gifts for Good campaign! Give away a gift—jewelry, scarves, and more—in exchange for donations of a certain amount ($25, $50, $75). Your gift will be visible in GlobalGiving’s Gifts for Good “store,” which will be featured in our holiday outreach. Use this opportunity to get your project in front of GlobalGiving’s 125,000 newsletter subscribers, 69,000 Twitter followers and 45,000 Facebook fans.

The Gifts for Good Campaign will run November 20 – December 31, 2013. Participating organizations are responsible for the gift fulfillment (including shipping and handling) of the gifts. GlobalGiving will provide you with the mailing addresses of donors who have made a donation to your project through Gifts for Good in the Gifts Manager in the project entry system. In exchange, you are required to mail (at your organization’s expense) the gifts to the donors within two business days. GlobalGiving will automatically notify donors once their items have been shipped.

Interested in Gifts for Good? Please complete the Gifts for Good form by November 8th.  Only organizations based in the U.S or with volunteers in the U.S, who are able to commit to ship items domestically, are eligible to participate. You will be asked to provide two high resolution photos of your gift against a white background. Food items are not eligible for Gifts for Good. Gifts are limited to one per project.

Questions? Contact Katherine Sammsons at ksammons@globalgiving.org for more information.

Year-End Campaign – Year-end fundraising made easy!

We’re offering NINE bonus awards to the top projects that raise the most money from their supporters in GlobalGiving’s first-ever Year-End Campaign. The campaign begins at 12:01 am EST on December 1st and runs through 11:59 pm EST on December 31st.  Projects must raise at least $3,000 from 30 donors in order to qualify for a bonus award. Bonus awards will be given to organizations that have met the designated thresholds and raised the most funds respectively.

Calendar-2013-December-vector-12

Check out these awesome bonus awards for most money raised:

  • First place: $3,000
  • Second place: $2,000
  • Third place: $1,000
  • Fourth place: $1,000
  • Fifth place: $1,000
  • Sixth place: $500
  • Seventh place: $500
  • Eighth place: $500
  • Ninth place: $500

That’s a lot of chances to win.

The Year-End Campaign is designed to help you motivate your supporters to give throughout the month of December. When your donors are considering which organizations to support during the final weeks of the year, these bonus awards are a great incentive for your supporters to give your project(s). They know that they’re getting added value for their donation. And, the $3,000 threshold and competition for the bonus awards, encourages donors to give more and spread the word.

Terms and Conditions:

  • The Year-End Campaign will begin at 12:01 am EST on December 1st and last through 11:59 pm EST on December 31st.
  • Projects participating in corporate campaigns, including the Microsoft YouthSpark promotion, will be excluded from the Year-End Campaign. You will be notified via email if your project is not eligible for the Year-End Campaign.
  • Check donations must be received by December 24 to qualify.
  • Gift card and text-to-give donations are not eligible for this campaign.
  • Projects must raise at least $3,000 from at least 30 unique donors to qualify for a bonus award.
  • Only new recurring donations, initiated during the month of December, will count towards the $3,000 and 30 donor thresholds. All existing recurring donations, initiated before December 1st, will not count towards the $3,000 and 30 donor thresholds.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted towards the donor bonus awards.
  • Attempts to make multiple credit card transactions from a single IP address in a short period of time will block future transaction attempts from that IP address.
  • Please note that GlobalGiving will monitor and review all donations made through this campaign. GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of bonus awards.
  • Projects must be approved and live on the GlobalGiving.org website by Sunday, November 24th to participate.
  • Donations made on www.globalgiving.co.uk or any GlobalGiving corporate sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for this campaign.
  • GlobalGiving administered funds, such as the Girl Effect Fund and the Safer World Fund are not eligible for matching.

recurring-donation

Recurring Donation Match

During the last 12 days of the year, GlobalGiving will be offering a one-time 100% match on all new recurring donations up to $200 per donor! This matching opportunity is a great way to motivate one-time donors to become long-term givers, just in time for the new year! To qualify for the match, donors must give for three consecutive months following the initial donation (for a total of four months).

Terms and Conditions:

  • Eligible donations will be matched 1-to-1 between 12:01 am EST December 20 and 11:59 pm EST December 31.
  • New recurring donations created on GlobalGiving.org will be matched 1-to-1 up to $200 per donor per project. Eligible recurring donations of $201 or larger will be matched at $200.
  • To be eligible for matching, the recurring donation must last for at least three months and have both an initial donation as well as at least three automatic recurring donations. (For a total of four consecutive months.)
  • Recurring donations that are cancelled after the initial donation but prior to the third automatic recurring donation are not eligible for matching.
  • Recurring donations made by project leaders of the recipient project or organization are not eligible for matching.
  • Only recurring donations created on GlobalGiving.org are eligible for this matching offer.
  • This is a one-time matching donation to the project. It is not a repeating monthly match.
  • GlobalGiving will monitor and review all donations made through this matching offer. GlobalGiving hopes to match as many recurring donations as possible, but please note that to uphold the spirit of this matching offer GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds. We reserve the right to prevent abuse of this offer and ensure that as many projects and donors are able to benefit as possible.

Training and Support

Phew. We’ve got a lot planned for this year-end giving season. To help you get ready, we’re offering two webinars in October and ongoing one-on-one support!

Holiday and Year-End Fundraising on GlobalGiving

Join us to learn more about our holiday promotional opportunities and to develop a strategy for your organization’s year-end fundraising!
Date: Thursday, October 17
Times: 9:00 am EDT (This time in your city) and 3:00 pm EDT (This time in your city)
Sign up here!

Donors Communications for Holiday and Year-End Fundraising

Join GlobalGiving’s top fundraisers to hear tips and best practices for communicating and mobilizing donors during November and December.
Date: Tuesday, October 29
Times: 9:00 am EDT (This time in your city) and 3:00 pm EDT (This time in your city)
Sign up here!

alexisOne-on-one Support

Looking for some hands on support with your holiday and year-end planning? Sign up here for a one-on-one call with a member of GlobalGiving’s project team!

 

Thank You Promotion – Wow your donors with gratitude!

Posted by Alexis Nadin on October 3rd, 2013
Proyecto Horizonte thank you

Proyecto Horizonte thanks GlobalGiving donors!

Submit a video or story to GlobalGiving’s Thank You Promotion for the opportunity to be featured in GlobalGiving’s donor communications in December and January!

Forty-six percent of donors say that they stop giving because they feel that their donations were not recognized or appreciated (read more). Uh oh! This is particularly bad news at this time of the year, when organizations around the world are gearing up for year-end fundraising.

According to Network for Good, donors give more than 50% more in November and December than other months of the year.  So, what can we do to make sure we don’t lose those valuable supporters? Take a step back before the holiday fundraising frenzy begins and thank them!

October is a great time to let your supporters know how much your organization appreciates their donations. Tell them about the impact that they have had through their donations. Make a video, show a photo, or share a story about an individual whose life has been changed. Thank your supporters on YouTube, Facebook, via monthly newsletter, and GlobalGiving project reports.

GlobalGiving’s Thank You Promotion

Now through November 8th, organizations that thank their donors via GlobalGiving project reports will be eligible for GlobalGiving’s Thank You Promotion. Select submissions will be chosen to be featured in GlobalGiving’s donor communications in December and January. This is a unique opportunity to share your organization’s story with GlobalGiving’s supporters.

Need some inspiration? Check out this video that we made two years ago to thank GlobalGiving donors. Pay attention to the thank you videos that organizations submitted to the GlobalGiving team to share with our community.

How does it work?

  1. Submit a GlobalGiving project report featuring a thank you video, photo, or story. Special preference will be given to projects that submit videos.* Please note that, unfortunately, videos cannot be embedded in project reports. Please upload your video to YouTube and link to your video in your project report.
  2. Once you’ve submitted your report, use this online form to send us your project ID, the date of your report, and the link to your thank you video (optional) by Friday, November 8th.
  3. GlobalGiving will select a few project reports and/or videos to be featured on social media and in other donor communications. Selected organizations will be notified via email.

*What is GlobalGiving looking for in a thank you video?

  • Brief, 30 second video. No longer than 60 seconds.
  • A quick snapshot of the organization’s success this year.
  • A big “thank you” to your donors!
  • Close-ups on individuals and faces.
  • No copyrighted music or content.
  • No vulgar or inappropriate content.

Questions? Contact us at projecthelp@globalgiving.org.

Year-End Fundraising in 2013: What to expect

Posted by Alexis Nadin on October 2nd, 2013

On average, organizations in the U.S. raise 30 – 40% of their annual income during the last few weeks of the year (according to our friends at Network for Good and Charity Navigator).

Here at GlobalGiving, we helped hundreds of organizations raise more than $5.1 million in November and December of 2012! That’s a 13% increase from the previous year. Where did all those donations come from? Well, check out these exciting stats:

  • More than 30,000 individuals made close to 40,000 donations in November and December.
  • 41,000 gift cards were sold for a total of  more than $1 million;
  • Close to 5,000 donors made donations as gifts for more than $600,000;
  • About $625,000 came through employee giving portals; and
  • More than 700 people signed up for recurring donations for a total of more than $28,000 a month!

Why the spike in online giving?

In the U.S., all tax deductible donations to non-profits must be made before the end of the year (Dec. 31st) to be eligible for deduction from 2013 taxes. December is also the month of popular American holidays such as Christmas and Hanukkah.

Last year, Americans spent $249 billion on and off-line during the holiday shopping season; 2.5% more than the year before. And online sales continued to sky-rocket. Online shoppers spent 17% more on Cyber Monday (the largest online spending day in history!) in 2012 compared to the previous year.

What can we expect for 2013?

Year-end fundraising traditionally begins after Thanksgiving (November 28). This year is going to be different! There are only 3 ½ weeks between Thanksgiving and Christmas (compared to 4 ½ last year). That means that fundraisers will be starting the holiday ask before Thanksgiving and pushing extra hard in the 3 ½ weeks before Christmas. Here are some important dates to keep in mind:

  • November 28: Thanksgiving Day
  • November 29: Black Friday, the largest in-store retail shopping day of the year
  • December 2: Cyber Monday, the largest online shopping day of the year
  • December 3: Giving Tuesday, a daylong effort in the U.S. to help charities raise money online during the holiday shopping season
  • December 18 – 24: The week before Christmas, retailers saw a surge in spending at this time last year
  • December 29, 30, 31: The biggest fundraising days of the year!

Simple Steps for Year-End Fundraising on GlobalGiving

You do not want to miss out on this fundraising action! Here are some simple steps that you can take to ensure you take advantage of year-end giving on GlobalGiving in 2013:

  • Participate in one of our three holiday promotions: Gifts for Good, Year-End Campaign, and Recurring Donation Match. Join us for a one hour webinar on Thursday, October 17th to learn more about these exciting campaigns! Sign up here.
  • Improve your project ranking. GlobalGiving ranks all GlobalGiving projects using four criteria—the amount of time since the last project report, the number of donors, total money raised, and proximity to fundraising goal. Read more about project ranking here. Attract holiday donors to your project by improving your project rank!
  • Become a GlobalGiving Superstar. Increase your chances of being recommended to a GlobalGiving corporate partner this holiday season. Become a Superstar in our Partner Rewards Program. See your Partner Rewards Level in the upper right hand corner of your project entry dashboard on GlobalGiving!

Regional Bonus Day-Tips and Tricks

Posted by Katherine Sammons on September 30th, 2013

Did you miss GlobalGiving’s webinar on the Regional Bonus Days? Not a problem! Check out the recording below.

Recording: www.anymeeting.com/globalgivingUS/EE55D885874A

A Regional Bonus Day gives you the chance to energize your donors and mobilize your local networks!

Bonus Day Schedule

  • Wednesday, October 9th 12:01 am EDT (this time in your city):  for projects taking place in Africa, the Middle East, and Europe.
  • Wednesday, October 16th (October 15th at 9:01 pm EDT) this time in your city: for projects in Oceania, Australia and Asia.
  • Wednesday, October 23th  9:01 am EDT (this time in your city: for projects taking place in North America, South America, and the Caribbean

For more information about the Regional Bonus Days click here.

Terms and Conditions 

Click here

 Tips and Tricks

  • You should encourage your donors to contribute early so you can take advantage of the matching!
  • Set a goal (i.e. how much would you like to raise?). This will help you know how many people you need to contact.
  • Reach out to all of your donors through e-mail 1 week before! Tell them your story, so that their donations get matched! However, do not send out directions to donate right away!
  • The day of send an e-mail on your Regional Bonus Day with directions! Keep the language as simple as possible!
  • Pick up the phone and call your major donors and major members! Their donation will go further if they contribute on Regional Bonus Day
  • Pick advocates, and have them set a goal!

 FAQs:

1) My organization is based on a different country than my project(s), in which Regional Bonus Day does my project belong?

Your organization will participate in the location where your project(s) is  located. For example, if your organization is located in California, USA but your project is helping people in Uganda, than your Regional Bonus Day will be on Wednesday, October 9th.

If you still can’t find your region, please follow the steps below:

a.  Go to: www.globalgiving.org

b. On the left side of the website, you will notice you can find projects sorted in different categories. Please click on “Projects by Region”

Gustavo

 

 

 

 

 

 

 

 

 

 

 

 

 

c.   You will be able to search your project by continent and by country

3) Does my project have to be new to participate in the Regional Bonus Day?

Projects do not have to be new. All active projects will automatically participate in the Regional Bonus Days, including micro projects.

4) If a donor makes a contribution to two different projects, will both of his/her donations receive matching?

Yes. The same donor can give to different projects and his/her contributions will be matched in all of the projects.

5) What is a unique donor?

A unique donor is a person that makes a contribution to a particular project. If this person decides to make a contribution to more than one project, he or she will be a unique donor to each project and his/her donation(s) will be matched in every project. If a donor makes a contribution to one project twice, than his or her initial donation will be matched.

6) Where do matching funds come from?

Matching funds come from unused GlobalGiving gift cards.

Support

We are here to help! Click here to set up a fundraising strategy with a GlobalGiving staff member.

Need help figuring out which Bonus Day your project(s) is eligible for, feel free to contact Katherine at ksammons@globalgiving.org 

Warm Wishes,

Gustavo Castillo and the GlobalGiving Team

 

September Fundraiser Campaign-Tools for Success

Posted by Katherine Sammons on August 16th, 2013

The September Fundraiser Campaign is almost here! We can’t wait, and we hope that you are excited too. Our Product Team has been hard at work, revamping this tool, and creating materials for you to provide to your supporters (thank you, Nick V. and Paige!).

We recently hosted a webinar on the Fundraiser Campaign, where we shared information about the campaign, a step-by-step fundraising guide, and tips for success.

If you missed it, or would like to listen to it again, we have you covered! Below find the webinar slides, a recording, along with a summary of what we covered.

Campaign introduction

This campaign may be new to some , to learn more check out this recent blog post about the campaign.

Tips for success

  • Set your goal- As an organization come together and ask yourselves the following questions: How much money would we like to raise during this campaign? Do we want to fully fund our projects or raise a certain dollar amount closer to our goal? To raise our funding goal, how many supporters should we reach out to? Out of the number of supporters that we reach out to, how many do we need to set up a fundraiser in order to help us reach our goal?
  • Identify your network- How should you ask? This is a great opportunity to engage your supporters!  Reach out to interns, volunteers, and Board Members. These are groups that are really excited about the work your organization is doing! This is an opportunity for your supporters to tell their networks why they love your work so much.
  • Write your pitch- Send out an e-mail to your supporters telling them why you would love for them to set up a fundraiser page. Below, you’ll find a template e-mail to help you with this process.
  • Follow-up (pick up the phone/Skype)-We all get so many e-mails these days. Call your supporters, or Skype them, to follow-up with your original e-mail. They love your work and want to hear from you!

Support for you and your supporters

  • Click here, for a frequently asked questions page that will help guide your supporters.
  • Click here, for a step-by-step guide on creating a fundraising page.

The fundraising tool may be new to you and your supporters, but don’t worry, we have you covered! Below you will find a step-by-step fundraising guide, template e-mails for you and your supporters, and Fundraiser Campaign support sign-ups.

Template E-mail for Your Fundraisers to send to their networks:

Dear Supporter/Advocate/Preferably the person’s name,

You may know that I’ve been involved with [insert organization]. My involvement with [insert cause ] has been so important to me because [insert why you specifically became involved with the organization].

Now, I’m going to ask for a little bit of help. I have set up a fundraiser to spread the word about [insert cause], and raise funds for/so [insert cause ex: students in rural Uganda, more dogs are rescued this year].  I have set a personal goal of raising [insert dollar amount]. Will you help me reach my goal?

To help me reach my goal, and support [insert cause/insert project name]

  1. Go to [insert fundraiser page]
  2. Pick your funding amount
  3. Click the orange donate button
  4. Proceed to check-out
  5. Now, pat yourself on the back, you just did something earth-changing

Thank you so much for your support, it means a lot to me and [people like Susie, animals like Paws, etc.].

All the Best/Warm Wishes,

p.s. All donations made to [insert organization]’s project “[insert project title], are tax deductible for US citizens. You will receive a receipt upon check-out.

Template to Supporters

Subject Line: Win JetBlue tickets by supporting [organization name] in September

Hi [name],

We cannot thank you enough for your support for [organization name] over the past several [years]. Your support has helped [insert cause, ex: more children in Colombia go to school, rescue dogs in Peru], thank you!

Because you are one of our biggest supporters we thought that you would be interested in a new fundraising tool that will help us spread the word and fundraise for [insert cause] and give you the chance to WIN TWO JETBLUE TICKETS this September

[insert information about your cause for the donor – facts, figures and why it’s an important cause]

You may know that we work with GlobalGiving, an online fundraising platform that connects donors to projects they love. GlobalGiving has a fundraising tool that allows supporters to fundraise for projects that are meaningful to them. You can check it out here. So, where does the JetBlue ticket come in? As a thank you to top fundraisers, GlobalGiving will be giving away two JetBlue tickets (fare restrictions apply), to the fundraiser that raises the most funds, and secures at least 10 unique donors in the month of September

Would you like to learn more? Please feel free to send me an e-mail at [insert e-mail address] or give me a call at [insert phone number] I would love to talk with you more about this opportunity.

Thank you for all your support!

All the Best/Warm Wishes,

  • Would you like GlobalGiving to host a fundraiser training for your supporters? Express interest here! If we get enough interest, we will organize a training for your supporters.
  • Would you like to set-up a time to talk one-on-one about the campaign? Sign up here!

Still have questions? We would love to help! Feel free to send questions to, Katherine at ksammons@globalgiving.org

 

Successful Fundraiser Case Studies

Posted by pcreigh on August 5th, 2013

As the September Fundraiser Campaign approaches, we thought it would be helpful if you heard some stories from some successful fundraiser organizers. Nothing helps inspire like a good story! We went ahead and pulled four different fundraisers and had a chat with their organizer. Below are their stories, and some tips on what worked and what didn’t.

Shin & His Birthday Fundraiser
Shin was known in college for his charitable giving. He often made donations in honor of his friends for their birthdays. One year he decided “Instead of spending a bunch of money, let’s do this!” and started a GlobalGiving Fundraiser. At the time he was very interested in Water, so he picked three projects focused on water. He raised $1,100 all on his own. Here are some tips he has:

  • Pick a project that connects with your friends & family – Shin had a lot of friends who played soccer so he picked a project that connects soccer and water. See which of your projects your donors give to and help them think about what they and their network feel most connected with – maybe it’s girls & sports or animals & education!
  • Facebook is a great tool – While you and your donors know GlobalGiving, their friends may not. Creating a Facebook event for your birthday to invite people to can help entice them to give.
  • Find the tipping point  - Shin found that there was a point when enough of his friends were giving that the rest felt inspired to give as well. Have your donors reach out to their friends who they know will feel passionate about your cause and get them excited early on in the campaign to give. They’ll inspire their friends later.

Shin's Birthday

 
Julia & Her Wedding Registry
Julia was getting married. While in the process of planning, she and her husband decided to make giving a central piece of their wedding celebration and to skip traditional wedding registries. Instead, they themed their wedding around the famine in the Horn of Africa and gave $10,154 for 18 different projects. She also had some interesting insights:

  • Themes work – They picked a theme that people understood, that people suffered from famine in Africa. While your donor may know your organization and cause, their friends & family may not. Have them fundraise for your cause or community instead of the organization.
  • Giving often happens at the ends – As in any giving campaign, people like to put off their giving to the end. She found that it was slow moving to start and towards the end there were more donations. So don’t panic, but work on getting momentum early on.
  • Sometimes too much information is too much – People made donations because it was their wedding and they wanted to support them. With this kind of fundraiser, it was better to not give too much information. Instead, have your donors focus on thanking their friends & family and remind them to give.

Julia's Wedding

 

Julia & The Pittorinos Help Casa Hogar
Julia always wanted to do development work and help others, so when she went to Mexico to visit some family friends, she started volunteering with Casa Hogar! This past summer, she was unable to go due to a trip to Tanzania to climb the impressive Mt. Kilimanjaro. In order to keep supporting this organization, she decided to dedicate her climb to Casa Hogar, and start a fundraiser. Julia, her family and her friend have raised $16,689 for this project. She has a couple pointers for those looking to start fundraising:

  • Attack on many fronts – It wasn’t enough to just send out an email with a link to the fundraiser. They created a Facebook group, emailed, reminded those who they knew would give eventually, and updated the group with photos and stories from their climb and adventure. Your donors shouldn’t rely on one form of communication, have them try several and see what works!
  • Fundraisers are easy – Using GlobalGiving fundraisers are an easy way for donors to raise funds and track the progress for an organization. Part of what drew the Pittorino’s to our fundraisers was how easy it was to use. Remind your donors that this tool already exists, and it can help them contribute with minimal effort.
  • Keep it simple – Make sure your story is clear and simple. Help your donors create a story with key points from your campaign – almost like a single tagline. If they want to expand on the story, Facebook and email are a good way to do so.

Julia & Casa Hogar

 

Shelmina & the Amahoro School
For her wedding, Shelmina wanted to give back to the universe that had given her so much. She found a project leader on GlobalGiving and talked with them about helping to build a school in Tanzania. Shelmina was so inspired by this project leader that she created a wedding registry and worked with her loved ones to build this school. Together they raised $29,151 for one project. Here are some insights from her experience:

  • GlobalGiving is your ally – With people who felt nervous about giving to a nonprofit they didn’t know, she would tell them about GlobalGiving and our application process. If your donor’s networks are worried because they don’t know who you are, have them use the GlobalGiving connection. You worked hard to become a GlobalGiving partner – now use it!
  • The story is important – While your donor’s friends don’t know your story, they do know their friend’s story. Shelmina’s story was moving and people wanted to give to a cause that she felt so passionate about. Be sure to have your donors tell their network, and write in their fundraiser, why they support you – it’s also probably a great story for you to know!
  • Don’t be afraid to ask your board members and major donors to do a fundraiser – Shelmina knew she was blessed to have the opportunities in life she was given and wanted to give back. This was the way she decided to do it. Your board members and major donors probably know other people who want to give back to the world. Tap into that!

Shelmina's Wedding

 

We hope this was helpful for you! Some big takeaways from these cases were:

  1. Donors can use Facebook to get more support by creating groups and events. This is a great way for them to thank their supporters and update on the progress as well.Using GlobalGiving’s connection to prove you’ve been reviewed and are in fact a legitimate organization is a good idea for those who are not familiar with your work.
  2. Having donors reach out to their networks in multiple ways – like Facebook, email and by phone – helped get more support and greater donations.
  3. Telling the story of why they created the fundraiser worked – donors can share photos and stories to inspire more giving.
  4. Get creative! People gave donations as gifts to inspire giving and reach their goals or climbed mountains. Have your donors think outside the box for what they do with their fundraiser – maybe they’ll run a mile or put in volunteer hours. There are a thousand ways to inspire others to give!

 

September Fundraiser Campaign

Posted by Alexis Nadin on July 22nd, 2013

This September, we’re hosting GlobalGiving’s first-ever Fundraiser Campaign, designed to help you harness the fundraising potential of your supporters using GlobalGiving’s fundraiser tool. We’ll be offering awesome prizes (JetBlue tickets, a flip cam, and more!) for your supporters who create fundraiser pages and raise money on your behalf. We’ll also be offering $3,500 in financial bonus awards to the organizations with the most successful fundraisers!

The GlobalGiving fundraiser tool makes it easy for YOUR supporters to raise money on your behalf! The tool empowers your supporters set their own fundraising goals, reach out to family and friends, and track their fundraising progress.

Last year, our tech team made some snazzy improvements to the fundraiser tool, making it even more attractive and fun to use! Check out this great example from Jacqueline’s birthday fundraiser:

Fundraiser Example

Jacqueline isn’t alone. Over the years, we’ve had individuals create fundraiser pages to celebrate nuptials, commemorate an athletic event, or just to support their favorite cause.

We know that fundraisers are a powerful tool for raising money on GlobalGiving. The Fundraiser Campaign was created to help you motivate your supporters to create a fundraiser page and raise funds for your organization this September.

How does it work?

  1. You identify supporters in your network who are passionate about your cause and ask them to create a fundraiser page.
  2. Your supporters create a fundraiser page on GlobalGiving.
  3. Fundraisers that raise at least $500 from at least 10 donors receive an additional $50 match for the project from GlobalGiving and become eligible for prizes—JetBlue tickets, flip cam, and more!
  4. The top three organizations with the most fundraisers that raise at least $500 from 10 donors will win bonus awards of $2,000, $1,000, and $500 respectively.

Terms and Conditions

  • The Fundraiser Campaign begins on September 1, 2013 at 12:01 am EDT (This time in your time zone) and ends on September 30, 2013 at 11:59 pm EDT (This time in your time zone).
  • Fundraisers must raise at least $500 from at least 10 unique donors in order to qualify for the $50 match, donor prizes, and financial bonus awards.
  • JetBlue tickets are for domestic travel only. Tickets are subject to fare restrictions and must be used by November 30, 2013.
  • Limit one fundraiser per person. If a user creates multiple fundraisers, only one of the fundraisers will be eligible for matching prizes.
  • Only online donations (credit card, PayPal, or gift card) are eligible for this campaign. Donations made by check or text-to-give are not eligible.
  • Only donations made on www.globalgiving.org are eligible. Donations made on www.globalgiving.co.uk or any GlobalGiving cobrands (Nike, Eli Lilly, Give for Youth, among others) are not eligible.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted towards the donor bonus award.
  • Please note that GlobalGiving maintains the right to make a final decision on all matters concerning bonus awards and prizes.

Fundraiser Campaign Webinar

Join us on Tuesday, August 6th for a webinar to learn more about the Fundraiser Campaign terms and conditions and to begin creating your campaign strategy and communications plan.

Date: Tuesday, August 6

Times: 9 am EDT (This time in your time zone) and 3 pm EDT (This time in your time zone)

Sign up here!

Would you like GlobalGiving to host a fundraiser training for your supporters? Express interest here! If we get enough interest, we will organize a training for your supporters who are interested in participating in the Fundraiser Campaign.

Photo Contest Tips and Tricks

Posted by Katherine Sammons on June 26th, 2013

Entries to the photo contest have been coming in, and we are so excited to see the photos you have submitted!  The photo contest is many of the GlobalGiving staffs’ favorite time of year because it’s when we get to see the amazing work your organization is doing.

Last week, Katherine and Angela, hosted a photo contest informational webinar that also contained several tips on how to capture your work through a photograph.  You can find the slides here.  A huge thank you to everyone who attended the webinar!  Weren’t able to attend? Not a problem, you can find a recap below.

Important Dates:

Submit your photos by 11:59pm EDT on June 28.

Voting begins at noon EDT on July 15 (time in your city) and ends at noon EDT on July 31 (time in your city).

Submitting Your Photos:

Each organization may submit up to 3 photos.

They can be from the same project or multiple projects.

The photos must relate to the project.

Here is how to upload a photo to your project page: http://help.globalgiving.org/s/how-to/m/5809/l/13645

Here is how to find your photo’s URL: http://help.globalgiving.org/s/how-to/m/5809/l/13651

Here is where to submit your photos: 2013 Photo Form

Categories:

-          Give Knowledge (education)

-          Give Relief (health, disaster recovery)

-          Give Support (microfinance, humanitarian assistance, children)

-          Give Hope (economic development, women & girls, human rights, democracy & government, sport)

-          Give Green (environment, animals, climate change, technology)

Your project’s primary theme automatically determines your photo’s category.

Voting Process:

-          Bud Force, an independent and accomplished professional photographer, will be selecting the finalists.

-          Finalists’ photos will then be uploaded onto GlobalGiving’s website for voting.  If you would like to see what last year’s contest landing page on GlobalGiving looked like, you can click here.

-          To vote, a person simply clicks on the photo and enters their email address.  They will receive an email asking them to confirm their vote. They must confirm their vote in order for it to count.

-          An individual can vote for multiple photos, but they may only vote once for a photo. Only unique individual votes will count.

Prizes:

The photo with the most unique votes will receive a $1,000 bonus for project use, will be featured on the GlobalGiving homepage for a full day, and highlighted in GlobalGiving’s social media outreach.

The runner-up from each category will be  featured on the GlobalGiving homepage for a full day, and highlighted in GlobalGiving’s social media outreach.

Angela Wu’s Photo Tips:

Lighting

-          The best lighting is free!  Try to take your photos in natural sunlight (golden hours of early morning or late afternoon are best).

-          Light should come from behind the photographer

K.C Mahindra Education Trust

 

Composition

-          Focus: decide where you want your viewer’s eye to be drawn to, and then frame this subject of your photo to make it the immediate focus!  It should be easy for the viewer to identify the main subject of the image.

Retrak

-          Blur the background: this can help with making your subject stand out and minimizing the clutter in your background.  The main subject should be clear and sharp.  You can create blur by changing the depth of field, which is controlled by a lens aperture.

Asia Injury Prevention Foundation

-          Rule of thirds: split the image up into thirds, both horizontally and vertically, and try to place your subject on one of these imaginary lines or intersections.  Move your subject away from the center and get a feel for how it can be balanced with everything else in the scene.

SODIS

-          Leading lines: you can use lines to control the way people’s eyes move around the picture and find the main subject!  Take advantage of lines because they are everywhere—on the edge of a building, a winding road, a fence, etc.

Population Services International

-          Details, details, details: these can be powerful, and very unique to your project or region.  They can help tell your story.  Get creative!

Lifeline Energy

Manual Photography:

Exposure

-          The amount of light received by film or sensor.

Aperture

-          How large the eye of your lens opens up

-          A larger aperture means having a larger opening for light to pass through.

Shutter Speed

-          How long your camera’s shutter stays open when snapping a photo

-          The longer your shutter stays open, the more light it lets in.

-          Shutter speed affects the clarity of a photo. A longer shutter speed can blur a shot and create trails from movement. A shorter shutter speed can freeze action and capture the moment sharply.

ISO

-          Measurement of how sensitive your camera’s film or sensor is to light

-          The higher the ISO, the more sensitive it is  to light and vice versa

-          Using a higher ISO can help take brighter photos in low light situations, but the higher the ISO, the grainier the photo

 

Final Tips:

Befriend your subject, and tell a compelling story! Regardless of the person/animal/place, become familiar with the subject. Show the world what you want them to see.

Multiple shots/multiple angles! Don’t be afraid to move around and approach the subject from different perspectives.

Rules are made to be broken! Don’t feel that you’ve got to remember every one of these laws and apply them to each photo you take.  If you pay too much attention to strict formula, your photos will lose any kind of spontaneity!  What works for one photo won’t necessarily work for another.  Go with your instincts, and unleash your creativity!

 Questions

Please e-mail Katrina Wertz at kwertz@globalgiving.org

Partner Rewards Bonus Day-June 12th

Posted by Katherine Sammons on June 4th, 2013

We are so excited to announce our second Bonus Day of the year! Partner Rewards Bonus Day will be held on Wednesday, June 12th. This year we have given our Bonus Days a bit of a makeover. Partner Rewards Bonus day will begin at 9:00 am EDT on June 12th. How is Partner Rewards Bonus Day different from other Bonus Days? GlobalGiving will match online donations made to your project(s) based upon your Partner Rewards Level.

The matching percentages are as follow:

  • All organizations ranked as Partner will have their donations matched at 30%.
  • All organizations ranked as Leader will have their donations matched at 40%.
  • All organizations ranked as Superstar will have their donations matched at 50%.

Any questions regarding your Partner Rewards level must be received by GlobalGiving no later than June 10th.  All matching will be calculated based on your organization’s Partner Rewards Level as of 11:00 pm EDT on Tuesday, June 11th. Be sure that your Partner Rewards Level is secure by this time.

Bonus Days Terms and Conditions

  • Bonus Day begins at 9:00 am EDT on June 12, 2013 (what time in your city)  and ends at 11:59 pm EDT on June 12, 2013.
  • There is $90,000 in matching funds available.
  • Online donations of up to $1,000 per individual donor/per project are eligible to be matched at 30% to 50% on June 13. Organizations ranked as Partner will have their donations matched at 30%, organizations ranked as Leader will have their donations matched at 40%, and organizations ranked as Superstar will have their donations matched at 50%.
  • The organization that raises the most funds on Bonus Day will receive an additional $1,000 from GlobalGiving. This bonus prize is determined at 11:59 pm EDT on June 12th.
  • The organization that has the most unique donors on Bonus Day will receive an additional $1,000 from GlobalGiving. This bonus prize is determined at 11:59 pm EDT on June 12th.
  • Projects must be approved and live on the GlobalGiving.org website by June 10th to be eligible.
  • Only online donations (credit card or PayPal) are eligible for matching. Donations made by check or text-to-give are not eligible
  • Donations made on www.globalgiving.co.uk or any GlobalGiving sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for matching.
  • We encourage you to get donations in early, because matching funds will likely run out before the end of the day.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted towards the donor bonus award.
  • Please note that GlobalGiving maintains the right to make a final decision on all matters concerning bonus awards and matching.

Questions? Please send them to Katherine Sammons at ksammons@globalgiving.org

How to find your Partner Rewards Level

  • Log-in to Project Entry (PE)
  • Access your dashboard
  • You will see a grey box titled, Reward Level
  • Click, “Reward Level”

Once you have accessed your Reward Level, you will be able to see the different sub-categories we use to determine your Partner Rewards level. Your overall level is based on the lowest level reflected here. For example, if you are a Partner in any one category, your Reward Level, will be Partner.

Tips and Tricks

  • Use your project reports to update your donors on your project and let them know that Bonus Day is coming up (make sure that your project report includes an update, otherwise it will be rejected)
  • Pick up the phone. Call your major donors to let them know about Bonus Day. Everyone gets emails these days, and your major donors will appreciate personal outreach
  • Get your volunteers and supporters involved! Have them set a goal. For example, contact 20 people and commit to raise $300. Goal setting will help the ask seem more tangible to donors and will help your volunteers stay on track.
  • Send out a series of emails. For example:

1)      First email lets donors know that Bonus Day is coming soon, and that they should look out for giving instructions on June 12th

2)      Second email, lets donors know how they can give, and that they should give now. Make it as easy for your donors to give as possible. Send them the direct link to project page.  We suggest waiting to send the direct link until the day of to prevent donors from giving too early.

  • Keep going even after matching funds have run out. Bonus prizes are not determined until 11:59 pm EDT on June 12th. This is a great incentive for your donors to continue to give, even after matching funds are used.

Want one-on-one support?

Sign-up for one-on-one support here.

And the winners are….

Posted by Katherine Sammons on March 22nd, 2013

We were absolutely blown away by all of the videos submitted to this year’s video contest! More than 65 organizations submitted videos. Our judges at the Jubilee Project had a very hard time selecting the winners. Watching all your videos was such an inspiration, thank you so much for sharing! You don’t want to miss out on watching the winners’ videos.  Drum roll please!

And the grand prize winner is…

12 PLUS! 12 PLUS empowers students from underserved communities to attain a post-secondary education by partnering with schools to build a college-going culture. Check out their AMAZING video below:

12 PLUS

 

The winners are…

Hidden Villa!  Hidden Villa’s mission is to inspire a just and sustainable future through their programs. Check out their inspiring and educational video below:

Hidden Villa

A Ban Against Neglect (ABAN)! ABAN works to transform an environmental epidemic into hope by empowering young and impoverished women in Ghana, and providing them with the tools necessary to practice a trade, make a living, and become self-reliant leaders of their community. Want to learn more about ABAN’s amazing work? Check out their video below:

ABAN

Himalayan Healthcare! The mission of Himalayan HealthCare (HHC) is to create sustainable development programs in the remote areas of Nepal that will improve the quality of life for its people. Himalayan HealthCare achieves its mission by providing primary healthcare, community education, and income generation programs that enable people to be self-supporting in the long-term. Check out their incredible video below:

HH

 

La Isla Foundation! La Isla Foundation works to eradicate the Chronic Kidney Disease (CKD) epidemic that widows and orphans entire communities in Nicaragua.

La Isla