Archive for the ‘Campaigns’ Category

 

Online Fundraising Academy: Creating a Campaign Strategy

Posted by Alexis Nadin on March 19th, 2014
AAH

Arlington Academy of Hope

In GlobalGiving’s third session of the 2014 Online Fundraising Academy, we invited Maureen Dugan, the Executive Director of Arlington Academy of Hope, to talk about getting ready for a GlobalGiving Bonus Day. Maureen and her team raised $82,000 in matching campaigns on GlobalGiving in 2013! After participating in GlobalGiving’s first Online Fundraising Academy last year, Maureen is returning to share her advice and insights with this year’s cohort.

Session Recording: www.anymeeting.com/837-520-433/EF54DE848249

Session Notes:

Arlington Academy of Hope

  • Implements education and health programs in Uganda
  • Donor profile – middle aged or older; most not on social media, so didn’t utilize social media

Build Consensus

  • Discuss with Board of Directors – proposed using social media and GlobalGiving; asked them to be ambassadors
  • Create a Q&A – explains online giving to minimize confusion, create enthusiastic supporters, provides a resource for ambassadors/donors to share information with others
    • Put on website, given to Board and other volunteers
    • Take time to talk to advocates to prepare them for questions before Bonus Days

Make a plan – who to target

  • Regular donors –people who give annually
  • Lapsed donors – people who haven’t given in the past few years
  • Board members – ask them to give, be ambassadors

Messaging

  • Email (Constant Contact), Facebook, Twitter
    • Keep basic facts the same, but tell the story differently on different platforms
    • Generate excitement, empowerment, time sensitivity, why it’s important
      • Empower donors, tell them their money will go further on matching days
      • Explain how they can make a difference
      • Explain importance of giving on specific day to compel them
  • Timing – 1 month, 1 week, day before
    • Need to do what works best for your donors

(more…)

2014 Video Contest

Posted by Alexis Nadin on February 19th, 2014

It’s here, GlobalGiving’s third annual Video Contest!  Every year the GlobalGiving team is blown away by submissions. Telling your project’s story through a short film is a great way to inspire donors and give them insight into your work. Read on to learn more about creating an effective short film and details about the contest. We can’t wait to watch your video!

Video Training: Not your Everyday Webinar

Watch here!

Our friends at What Took You So Long Foundation (WTYSL) were kind enough to make an educational video filled with tips on telling projects’ stories through film. This eye catching instructional video offers 34 tips and examples for creating short films about non-profit organizations and international projects. You don’t want to miss it! Click here to watch.

Inspired by WTYSL’s work? We are too! Click here to learn more about this incredible team. You can also learn more about What Took You So Long? by:

Inspiration

So now that you are an expert film maker you may need a little inspiration to get started. Take a look at last year’s grand prize winner, 12 PLUS, here.

Terms and Conditions:

  • Participating organizations must be current GlobalGiving Partners, Leaders, or Superstars.
  • Please note that projects not featured on globalgiving.org are not eligible.
  • Eligible videos must be between 00:30 seconds and 3 minutes long. Videos that are longer than 3 minutes will be disqualified.
  • Videos must be embedded in the GlobalGiving project page in order to qualify for the Video Contest.
  • The submitted video must focus on the content described in the project.
  • Videos must be high quality and creative.
  • Videos may not contain any copyrighted element including music, videos, or photographs. Be sure that you have obtained all necessary legal rights for the content of your video.
  • All video participants must give informed consent of their participation in order to take part in the filming of your video.
  • Videos may not contain vulgar language or inappropriate content. GlobalGiving reserves the right to determine inappropriate content and disqualify a video.
  • Organizations may submit one video per organization.
  • Videos must be submitted by 11:59 pm EST (what time in your city) on Friday, March 7th in order to be considered for contest participation.

Adding Music to your Video

Looking for some music to add to your video without worry about copyright issues? Check out the Vimeo Music Store. The Vimeo Music Store includes songs for commercial use and the site even provides some great songs for free!

How to submit your video:

  • Upload your video to YouTube.
  • Embed your YouTube video into your project page by entering the direct YouTube link to your video under the “Project Video” section of the “Photos & Documents” tab in the project editor in the project entry system. Save and submit your project edits. The GlobalGiving team will review and approve your changes within 1-2 business days.
  • Submit the web address for your project page and video in this entry form.

Prizes

Five videos will be selected by a judge to be featured in GlobalGiving’s social media. One grand prize winner will be featured in GlobalGiving’s monthly donor newsletter that currently has 120,000 plus subscribers. Last year’s winner raised almost $6,000 when featured!

Do-it-Yourself Campaign Fund

Posted by Alexis Nadin on February 19th, 2014

Do you wish GlobalGiving offered an Earth Day campaign?  Promoted Diwali giving?  Could support a fundraiser campaign on your timeline? For the first time ever, GlobalGiving is offering your organization the opportunity to apply for funding to use in your own online fundraising campaign! You set the dates and create an incentive structure that best fits your supporters.

Promotions can take place anytime in 2014 but the deadline to apply is Friday, March 7th. Apply online here.

How does it work? 

  • Only GlobalGiving Partners, Leaders, and Superstars with active projects on GlobalGiving.org are eligible to apply.
  • Organizations may apply for a minimum of $500 and a maximum of $2,500 in campaign funds to be used as bonus awards or other financial incentives.
  • Organizations will be required to specify a campaign goal that is at least twice the value of the requested funds. For example, if an organization is requesting $500 from the Do-It-Yourself Campaign Fund, the campaign goal must be at least $1,000.
  • In order to receive the campaign funds from GlobalGiving, organizations must achieve the campaign goal within the specified period of the campaign.
  • Campaign dates will be determined at the discretion of the organization. The campaign may not exceed one month in length.
  • GlobalGiving is not able to provide additional website support for your proposed campaign. We cannot build a customized leaderboard or other similar campaign tools.

What dates should I select for our campaign?

The Do-It-Yourself Campaign Fund gives organizations the opportunity to fundraise on particular days or times of the year that best suit the organization’s audience and work. So, for example, if your organization works in the area of water and sanitation, you may consider organizing a fundraising promotion for World Water Day, which is March 22nd. Or, if your organization’s supporters observe Ramadan, you may choose to organize a fundraising promotion in honor of this religious holiday from June 28 until July 28, 2014.

What types of campaigns will GlobalGiving support?

These funds are not intended to be used as traditional matching grants (such as a 2 to 1 matching offer). Organizations are encouraged to identify an alternative incentive structure.

Here are some examples of Do-It-Yourself Campaigns:

earth day

  • Earth Day Recurring Donation Campaign: Encourage your supporters to invest in the future of our planet! Offer 100% match on all new recurring donations on the condition that donors commit to give for four consecutive months. Kick off the campaign on April 1st and end the campaign on Earth Day, April 22nd.
  • Diwali Tribute Card Campaign: Invite your supporters to make a donation as a gift for Diwali! Offer a $10 match for all donations made as a gift leading up to Diwali on October 23rd.
  • Breast Cancer Awareness Fundraiser Campaign: Ask your supporters to create a GlobalGiving fundraiser to raise money in October in honor of Breast Cancer Awareness Month. Offer $100 match to every donor who raises $500 for your project through a GlobalGiving fundraiser.

Get creative! Develop a campaign structure that is designed to incentivize a desired donor behavior.

Preference will be given to proposals that are well-prepared and realistic.

Please feel free to reach out to Alexis Nadin at anadin@globalgiving.org with questions. 

Questions? Join GlobalGiving for a conference call on Thursday, February 27th at 11:00 am EST (find this time in your city) to learn more. Call +1-202-464-6816 to join.

Ready, Set, Go! Bonus Day Feb. 12th

Posted by Katherine Sammons on January 29th, 2014

GlobalGiving’s first Bonus Day of the year is right around the corner! You don’t want to miss out on $75,000 in matching funds, and we don’t want you to either. That’s why we are here to support you! Learn more about GlobalGiving’s Bonus Day below, and opportunities for support from GlobalGiving staff members.

Terms and Conditions
• Matching will begin on Wednesday, February 12 at 9:00 AM EST and will end on Wednesday, February 12 at 11:59 PM EST, or when funds run out
• There is $75,000 available in matching funds
• Matching is applied at 30% up to $1,000 per donor per project (for example, a donation of $1,500 will receive a $300 match)
• Only donations made by unique donors per project will be matched
• Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted
• The project that raises the most funds on Bonus Day will receive an additional $1,000 from GlobalGiving
• The project that has the most unique donors on Bonus Day will receive an additional $1,000 from GlobalGiving
• Projects must be approved and live on the GlobalGiving.org website by February 10, 2014 to be eligible
• Only online donations (credit card or PayPal) are eligible for matching. Donations made by check or text-to-give are not eligible
• Donations made on http://www.globalgiving.co.uk or any GlobalGiving corporate sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for matching
• Funds, such as the Girl Effect Fund and disaster funds are not eligible for matching
• We encourage you to get donations in early, because matching funds will likely run out before the end of the day
• Please note that GlobalGiving will monitor and review all donations made through this matching offer. GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds
• Please note that all donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.

Questions? Please contact Katherine Sammons at ksammons@globalgiving.org.

Ahem! It’s Also Almost Valentine’s Day 

Not only is Bonus Day just around the corner Valentine’s Day is as well. Use this Bonus Day to let donors know that they can show appreciation for a loved one by donating to your project using a Tribute E-card. donation-as-a-giftThis is a great way for your donors to give a gift, while supporting the work of your organization. When communicating  a Tribute E-card as an option to your donors make the process as easy as possible for them. Include the direct link to this giving option. Learn how to create your project’s unique Gift or in-honor of  URL below:

  • Share a direct link to the “gift or in-honor-of” tab on your project page.  Donors give when it’s easy. Include the direct link in all of your emails, project reports, and social media messages. Here’s how you create the direct link to the “gift” option: Project URL+ ?show=gift

 

Join GlobalGiving’s Bonus Day Webinar

Join us for a review of Bonus Day terms and conditions, as well tips and tricks for a successful day. Click here to sign-up for the webinar and receive a reminder.

One-on-one support

We are here for you! Sign-up to set up a campaign strategy with me. Click here to sign-up. katherine

 

 

 

Reflecting on a remarkable year

Posted by Alexis Nadin on January 13th, 2014

We have some news about 2014 that we think you’re really going to like:  This year, GlobalGiving will be offering $345,000 in matching funds—that’s $145,000 more than last year! We’re doubling down on what you want most, Bonus Days. We’ve also made some other exciting changes to our campaign calendar, including the first-ever Do-It-Yourself Campaign Fund, an opportunity to apply for funding to use in your own online fundraising campaign, and more hands-on fundraising training opportunities! Learn more about what we have planned in our 2014 Calendar.

Before we get carried away by 2014, we would like to pause to say thank you for the great work that each of our project partners carried out over the last 12 months. This year, YOU sent hundreds of children to school in India, Nigeria, and Guatemala. You provided life-saving healthcare in the Philippines, Haiti, and Kenya. You empowered communities in Uganda, Honduras, and the United States to be financial sustainable. And so much more.

We are honored to work with over 1,500 incredible organizations in 144 countries around the world! To recognize your great work on and off GlobalGiving, we have put together GlobalGiving’s first-ever Non-Profit Superlative Awards! Check out the ‘best of 2013’ here.

2013 superlatives banner_small

Your world-changing work inspired more than 70,000 donors to give in 2013!  Your quarterly reports, openness, and transparency gave our 60 corporate partners the confidence to invest in your GlobalGiving projects. Together, we facilitated more than $22 million in donations—that’s more than ever before!

2013 in Numbers

  • In 2013, $22 million was donated to projects through GlobalGiving, an increase of 13% from 2012!
  • Our Product and Business Development Teams continued to work hard to drive traffic to the site—we had 2.7 million visitors in 2013!
  • 70,000 individuals made donations on GlobalGiving in 2013. And 50% of donors chose to add-on a portion of GlobalGiving’s fee to their donation.
  • $716,000 in GlobalGiving gift cards were purchased (Unredeemed gift cards provide matching funds for GlobalGiving campaigns!);
  • Monthly recurring donation volume on the site increased by 63% thanks to experiments with various promotions and incentive structures. We processed $1.4 million in monthly recurring donations in 2013.  (Go Product Team!)
  • 60 companies gave $13 million through cause-marketing, grants management, gift card, and employee giving programs with GlobalGiving in 2013!

Blown away? The growth that we experienced in 2013 was no coincidence. The team at GlobalGiving worked hard to attract new donors through media outreach, develop and manage valuable corporate partnerships, and provide you with a better user experience and more opportunities to reach out to your own networks.

Here are some highlights:

  • After establishing a successful partnership in 2012, we worked with Microsoft in 2013 to launch YouthSpark on GlobalGiving, making it possible for GlobalGiving Leaders and Superstars providing education, job training, and entrepreneurship opportunities to youth ages six to 24 to benefit from incredible matching opportunities! To kick things off, Microsoft offered $250,000 in matching funds to eligible GlobalGiving partners on #GivingTuesday in December. More than 200 organizations raised $680,000 (not including matching!) in one day, GlobalGiving’s largest online volume day in history!
  • In 2013, we hosted more than 15 different fundraising campaigns and promotions, including several new ones such as the Fundraiser Campaign and Year-End Campaign. Our partners raised more than $1.6 million and we gave away more than $220,000 in matching funds and bonus awards! Through your feedback, we’ve learned a lot about what works and what doesn’t work for you and we’ve made some exciting improvements to our 2014 Calendar.
  • Our tech team continued to update and improve the website, including an overhaul of our fundraiser pages! These new and improved fundraiser pages make it fun and easy for your donors create personalized fundraisers and reach to family and friends on your behalf! Here are just a few examples of how donors are already using this upgraded feature.
  • Based on your feedback, we created our first-ever Online Fundraising Academy, a two month online course including sessions about attracting and retaining donors, crafting compelling messaging, developing campaign strategies, and more! More than 40 organizations participated in this new program—several going on to dramatically improve their fundraising throughout 2013!
  • We expanded the Project Leader Leadership Council to include 15 members. The advisory committee helped GlobalGiving make important improvements to the site including the ability to customize project report subject lines!

Ok, so 2013 was amazing but 2014 is going to be even better!

We have already announced our 2014 fundraising calendar with the dates for upcoming matching and fundraising campaigns. Take some time to explore and identify promotions that are right for your organization.

Want to learn more about our 2014 calendar?

Join us for a webinar on Wednesday, January 15th for an overview of our fundraising campaigns and promotions taking place in 2014. We’ll equip you with strategies for successful fundraising in the New Year.

Date: Wednesday, January 15
Times: 9 am EST (Find this time in your city) and 3 pm EST (Find this time in your city)
Webinar Link: anymeeting.com/globalgivingus1

Sign up for the webinar here.

Help us make GlobalGiving better – join the Leadership Council!

The Council acts as an ad hoc advisory committee, providing regular feedback and engaging in discussions about new features on the site and ideas for future campaigns via the Leadership Council Facebook Group and email. Learn more about the Council here. Apply online by Friday, March 7th

2014 Campaign Calendar Sneak Peek

Posted by Alexis Nadin on December 11th, 2013

Happy-New-Year-2014-1 (1)We’re excited to share a sneak peek of GlobalGiving’s 2014 Campaign Calendar. These fundraising and training opportunities were designed based on feedback from you, our project partners.

Stay tuned! The complete calendar, including promotions for Microsoft’s YouthSpark initiative and GlobalGiving UK’s website, will be released soon.

Join us on Wednesday, December 18th for an overview of our fundraising campaigns and promotions taking place in 2014. We’ll equip you with strategies for successful fundraising in the New Year!

What: 2014 Calendar Sneak Peek
Times: 9 am EST (Find this time in your city) and 3 pm EST (Find this time in your city)
Webinar link: anymeeting.com/globalgivingus1
Sign up for the webinar here.

Bonus Days

In 2014, GlobalGiving is focusing on what you want most: matching campaigns! GlobalGiving will offer four Bonus Days available to all of GlobalGiving’s partners.

  • February 12th: 30% match; $75,000 available in matching
  • May 7th: 30% match; $75,000 available in matching
  • July 16th: Matching based on Partner Rewards Status (30% for Partners, 40% for Leaders, 50% for Superstars); $120,000 available in matching
  • October 15th: 30% match; $75,000 available in matching

All four Bonus Days will begin at 9 am Washington, DC time. Matching is available until funds run out or until midnight Washington, DC time. GlobalGiving offers two $1,000 bonus awards for each Bonus Day: One bonus award for most money raised and one bonus award for most individual donors.

Do-it-Yourself Campaign Fund

For the first time ever, GlobalGiving is offering your organization the opportunity to apply for funding to use in your own online fundraising campaign! You set the dates and create an incentive structure that best fits your supporters. Promotions can take place anytime in 2014, but the deadline to apply is Friday, March 7th.

Online Fundraising Academy

Supercharge your organization’s fundraising with GlobalGiving’s Online Fundraising Academy, back by popular demand! A small cohort will be selected to participate in this two-month course, made up of nine online sessions about donor acquisition and retention, effective social media fundraising, fundraising analysis and evaluation, and successful campaign planning. The deadline to apply is Friday, February 7th.

Ambassador Program2013 Ambassadors

Apply to represent GlobalGiving in your country in 2014! Selected individuals will help to foster a non-profit community in their country by hosting workshops and information sessions, meet-ups of local GlobalGiving partners, and conducting in-country site visits and meetings. The deadline to apply is Friday, March 7th.

Leadership Council

Have ideas to improve GlobalGiving’s online fundraising platform? Apply for our Leadership Council, an advisory committee made up of representatives from our non-profit partners (like you!). The Leadership Council will participate in regular discussions online and the Leadership Council will meet via conference call twice a year to discuss important topics for GlobalGiving. Apply by Friday, March 7th.

Video Contest12 PLUS

Use GlobalGiving’s Video Contest to share your organization’s story! Five videos will be selected by an expert judge to be featured on GlobalGiving’s Facebook and Twitter. One grand prize winner will be featured in GlobalGiving’s donor communications (last year’s winner raised close to $6,000)! Videos must be 30 seconds to 3 minutes in length and they must be embedded on the GlobalGiving project page to qualify. Submissions are due Friday, March 7th.

Professional Storytelling Support

Need help telling your story? Apply to have GlobalGiving’s professional photographer, Angela Wu, visit your organization in 2014 to help capture the stories of impact in the communities that you serve through photographs, video, or short narratives.

Photo Contest

GlobalGiving’s fifth annual Photo Contest is a great way to grow your supporter base without asking for donations. You are invited to submit up to three photos between July 14 and July 25. Seventy-five photos will be selected by an expert judge for voting on GlobalGiving’s website between August 18 and August 29. The photo with the most votes at noon Washington, DC time on August 29 will be awarded a $1,000 bonus and will be featured on the GlobalGiving homepage for a full day! One runner-up from each of the remaining categories will be featured for a full day on the GlobalGiving homepage and will be highlighted though GlobalGiving’s social media.

December Campaign

The average American organization raises 30-40% of their annual income in the last several weeks of the year. The December campaign will be designed to help you take advantage of this tremendous fundraising opportunity! More details coming in 2014.

Make the Most of December Fundraising

Posted by Alexis Nadin on December 10th, 2013

We’re 10 days into December and this month has already been one for the record books. Last Tuesday, December 3rd, was #GivingTuesday, GlobalGiving’s largest online volume day in history! GlobalGiving processed over $630,000 in donations on December 3rd (not including $250,000 in matching funds provided by Microsoft!).

But there are still 21 days left in this very important month of giving. (Read more about year-end giving trends here.) What is your organization doing to take advantage of the fundraising momentum? Here are some ideas to help you capitalize on the last three weeks of the year.

Year-End Campaign

Year-End Campaign

Raise at least $3,000 from at least 30 donors in the month of December and your organization could qualify for one of nine bonus awards (ranging from $3,000 to $500). GlobalGiving is giving away bonus awards to the top nine projects that raise the most money in the Year-End Campaign. With another 21 days left in this campaign, there’s still plenty of time for your organization to get in the game! Read complete terms and conditions here.

  • Put together a communications strategy. Plan to send out at least three email appeals announcing the Year-End Campaign. Use Facebook and other social media to promote this campaign.
  • Contact major supporters. Identify major supporters—board members, volunteers, major donors—to help you raise at least $3,000 from at least 30 donors. Reach out directly via email or phone to ask specifically for their help. Remember to show appreciation for their past support and to explain why their help is needed now.
  • Create a compelling message. What could your organization do in 2014 with an extra $3,000? Create a message that you can use throughout your campaign about the impact that your donors can make by giving to your project in December.
  • Show and tell stories about your community. Include concise, specific, and compelling stories and close-up, high-resolution photos in your messages to supporters.

Ecard

Christmas Giving

Christmas is two weeks away. Don’t forget: your supporters can make a donation to your project as a gift for a family member or friend! GlobalGiving will send the gift recipient an email, print-at-home, or physical tribute card.

  • Send out a “last-minute Christmas gift” email appeal the week before Christmas. Invite your supporters to make a donation as a gift to your project.
  • Share a direct link to the “gift or in-honor-of” tab on your project page in all of your donor communications. Here’s how to create the direct link to the “gift” option:

[Project URL] + ?show=gift

  • Give your supporters specific gift options, ex: $50 provides a microloan to a woman in Uganda or $40 provides on year of school for a child in India.
  • Share a story and a photo of a child, woman, or furry friend that will benefit from this gift.

december-31-300x300

December 31

According to our friends at Network for Good, 10% of online donations made in the U.S. happen during the last three days of the year: Dec 29, 30, and 31. This is a huge opportunity for your organization to drive last-minute donations before the end of the year!

  • Send at least one (if not two) year-end appeals on December 30 or 31.
  • Donations through GlobalGiving.org are tax-deductible for U.S. tax-payers.
  • Tell your supporters about the impact that your organization can have in 2014 with their year-end gifts.

Recurring Donation Match

From December 20 through the 31st, GlobalGiving will be offering a one-time 100% match on all new recurring donations up to $200 per donor! To qualify for the match, donors must give at least four consecutive months. Read complete terms and conditions here.

  • Target outreach to your existing donors. Signing up for a recurring donation is a much bigger commitment than making a one-time donation. Focus your outreach on individuals who have supported your organization before.recurring-donation
  • Share a direct link to the recurring donation tab on your project page in all of your donor communications. Here’s how to create the direct link:

[Project URL] + ?show=recurring

  • Say a big thank you for a bigger commitment! Consider recognizing your recurring donors in a special way by featuring them on your organization’s website, sending them special updates, or giving away a mug or a t-shirt.
  • Stress the added value of making a recurring donation during this promotion. Let your donors know that their recurring donation will receive a one-time 100% match! Emphasize that they have to sign up now to qualify.

Tips and Tricks for Successful Holiday Fundraising on GlobalGiving

Posted by Katherine Sammons on November 7th, 2013

Recently we held a webinar on Holiday Fundraising on GlobalGiving. We went over the campaigns, GlobalGiving is hosting this holiday season and a holiday campaign strategy. Did you miss it? Not to worry, below please find a summary of tips and tricks, the slides used, and a recording of the webinar.

Want to read the full terms and conditions of all the campaigns listed below? Click here to learn more about the Thank You Promotion, Gifts for Good, The Recurring Donation Promotion, and GlobalGiving’s first ever Year-End Campaign!

Tips for Success by Campaign: 

The Year-End Campaign

  • Make a plan-How does your organization want to reach the $3,000 threshold from 30 donors?
  • Review GlobalGiving’s tools (tribute cards, fundraiser pages, etc.)- Meet with your team, Board Members, volunteers, etc. to review GlobalGiving’s tools to decide which tools your organization would like to utilize.
  • Review GlobalGiving’s campaigns-What works best for your organization?
  • Set-up a call with a GlobalGiving staff member-We are here to help you set-up a strategy by making a plan that best fits your organization. Click here to sign-up for a one-on-one call.

Gifts for Good

  • Consider the cost of this promotion for your organization  when determining donation amount-Take in to account shipping costs (including the cost to expedite shipping), the price of the product, and the cost of staff time.
  • Give gifts that are unique, interesting, and relevant- Give a gift that was  made by a beneficiary or give a gift from the location where your project is being completed.
  • Include the “story” behind your gift in your description- Where is the gift from? How does the gift tie in to the work your organization is doing?
  • Ship items quickly–Donors that purchase your gift are now your donors, so treat them as such.  Make sure gifts are shipped in a timely manner in order to ensure the gift arrives in time for the holiday. Your donors are looking forward to the arrival of your Gift for Good.
  • Include a personalized note or card in your package-Donors purchased your gift because they are inspired by your work! Thank them and tell them how their purchase for good will benefit your project’s work.

The Recurring Donation Campaign

  • Let your donors know that they can give a gift that keeps on giving- Some donors aren’t familiar with the recurring donation option on GlobalGiving. Educate them. 
  • Communicate the match- Make sure that your donors know what to do in order for your project to receive a match. In order for a donor’s initial donation to be matched, the donor must keep it active for at least 3 consecutive months (that’s four months all together)
  • Tell your organization’s story and how donations will help-Explain how a continuous contribution will help your project succeed. For example, giving $25 ensures that Susan will have writing materials for class.

Thank Your Promotion

  • Keep your videos short (no longer than 1 minute)-Please keep your video short in order to keep the attention of the viewer.
  • Make sure your video is shot in high resolution-Videos shot in high resolution are desired.
  • Submit content that is relevant to your project- Include footage of your beneficiaries (please always ask permission first), or your field staff, to share your work with donors.

The Highlights

1. Set Goals- When planning for the holidays set goals, lots of them! Set goals around:

  • Your communication strategy-how many people do you want to reach? And, how will you reach them?
  • How much funding does your organization want to raise during the holiday season?
  • Who does your organization need to help reach the goal? So for example, will your organization need to enlist volunteers, Board Members, and/or former interns?

2. Mobilize through a campaign- Pick one or more of GlobalGiving’s campaigns to help engage your donors.  Talk with GlobalGiving staff to learn what campaigns fit your organization best.

3. Create a communications calendar- Put together a communications calendar focusing on dates of communication and type (for example email or phone)

4. Develop your messaging- Have communication ready and set to send and implement. Make sure you communicate the correct terms and conditions with your donor base. Provide messaging to those helping you fundraise, by creating template emails and social media tool-kit.

5. Evaluate your progress and prepare to be flexible- Keep track of your project’s fundraising efforts.  If a fundraising tactic is not working for your organization, prepare to be flexible and adjust your strategy accordingly.

Resources Just for You! 

Tools and training blog

•We are here to help!- Sign-up for One-on-one support 

Join YouthSpark initiative by Microsoft today!

Posted by Katherine Sammons on October 21st, 2013

We are happy to share exciting news with you today!  As a GlobalGiving partner, you may be eligible to take part in Microsoft’s YouthSpark initiative on GlobalGiving.org. Being part of this initiative means that your eligible projects will receive a special designation and be included in periodic promotional and matching campaigns.

YouthSpark is a Microsoft program, launched in September 2012, to create opportunities for 300 million youths around the world. The program empowers youth to imagine and realize their full potential by connecting them with greater opportunities in education, employment, and entrepreneurship; helping create a real impact for a better tomorrow.

For the past year GlobalGiving has partnered with Microsoft to power GiveforYouth.org, a micro-giving site specifically focused on youth. Since our partnership began in September 2012, Microsoft has generously provided ~$1 million in matching funds through Give for Youth impacting more than 35,000 youth. For example, GlobalGiving’s partner Leadership Initiatives joined GiveforYouth.org in February 2013.  To date they have raised $200,000 through the platform by posting 34 projects and microprojects and actively participating in matching opportunities on GiveforYouth.org.

Later this year, GiveForYouth.org will be migrating into a program run within GlobalGiving.org rather than a stand-alone website in order to support more youth-focused nonprofits and improve our ability to reach more donors interested in supporting youth around the world.

Previously, only a small number of nonprofits were eligible to be included in this program. Now we are expanding the opportunity to more eligible GlobalGiving partners! To be part of this exciting initiative, your organization must:

  • Work with youths between the ages of 6-24 in the areas of education, job training or entrepreneurship AND
  • Qualify as a Leader or Superstar on GlobalGiving.

If your work meets the first criteria you must fill out the “Eligibility for Microsoft YouthSpark” in the Project Entry System by November 8th to have your project reviewed for inclusion by GlobalGiving staff.     For detailed instructions, please see below.

1. To fill out the section, click “edit project” and go to Tab 1.  If you scroll down, you will see a new field that asks you whether you are eligible for GiveforYouth.org.  Answer “Yes”.

2. Enter the number of unique youths are benefitting from your project.

Eligibility

After you have completed these two steps, you will see that our system calculate dollars per youth in the space below.  This is calculated by taking your requested funding amount dividing by the number of unique youths.

Organizations opting in by November 8th  that are determined eligible by GlobalGiving staff will be able to participate in Microsoft’s #givingtuesday matching campaign with $250,000 in matching available to YouthSpark partners.

We encourage you to complete this section for relevant projects even if your organization is not yet at the Leader or Superstar level.  If your Partner Rewards Level changes to “Leader” your eligible projects will automatically be included in YouthSpark.

To learn more about participating in Youthspark initiative, sign up to attend a webinar on October 31st from here.  In the meantime, please email (giveforyouth@globalgiving.org) for any questions.

Year-End Promotions – Gifts for Good, Year-End Campaign, Recurring Donation Match!

Posted by Alexis Nadin on October 3rd, 2013

The average American non-profit raises more than 30% of their annual income in the last several weeks of the year! (Read more about year-end giving trends.) That means that your organization has the potential to bring in some much needed cash this November and December. But with so many great organizations out there targeting your supporters and donors, what can you do to stand out? Give donors an incentive to give to your organization!

This year, we’ve got three exciting promotions lined up to help you incentivize donors to give to your projects on GlobalGiving. We’re also continuing to offer training opportunities and one-one-on support to help you get ready for the biggest fundraising time of the year.

See below for more details.

Gifts for Good – Give a gift, get a gift.

SHOFCO cropped

Attract new donors to your projects during the holidays through our Gifts for Good campaign! Give away a gift—jewelry, scarves, and more—in exchange for donations of a certain amount ($25, $50, $75). Your gift will be visible in GlobalGiving’s Gifts for Good “store,” which will be featured in our holiday outreach. Use this opportunity to get your project in front of GlobalGiving’s 125,000 newsletter subscribers, 69,000 Twitter followers and 45,000 Facebook fans.

The Gifts for Good Campaign will run November 20 – December 31, 2013. Participating organizations are responsible for the gift fulfillment (including shipping and handling) of the gifts. GlobalGiving will provide you with the mailing addresses of donors who have made a donation to your project through Gifts for Good in the Gifts Manager in the project entry system. In exchange, you are required to mail (at your organization’s expense) the gifts to the donors within two business days. GlobalGiving will automatically notify donors once their items have been shipped.

Interested in Gifts for Good? Please complete the Gifts for Good form by November 8th.  Only organizations based in the U.S or with volunteers in the U.S, who are able to commit to ship items domestically, are eligible to participate. You will be asked to provide two high resolution photos of your gift against a white background. Food items are not eligible for Gifts for Good. Gifts are limited to one per project.

Questions? Contact Katherine Sammsons at ksammons@globalgiving.org for more information.

Year-End Campaign – Year-end fundraising made easy!

We’re offering NINE bonus awards to the top projects that raise the most money from their supporters in GlobalGiving’s first-ever Year-End Campaign. The campaign begins at 12:01 am EST on December 1st and runs through 11:59 pm EST on December 31st.  Projects must raise at least $3,000 from 30 donors in order to qualify for a bonus award. Bonus awards will be given to organizations that have met the designated thresholds and raised the most funds respectively.

Calendar-2013-December-vector-12

Check out these awesome bonus awards for most money raised:

  • First place: $3,000
  • Second place: $2,000
  • Third place: $1,000
  • Fourth place: $1,000
  • Fifth place: $1,000
  • Sixth place: $500
  • Seventh place: $500
  • Eighth place: $500
  • Ninth place: $500

That’s a lot of chances to win.

The Year-End Campaign is designed to help you motivate your supporters to give throughout the month of December. When your donors are considering which organizations to support during the final weeks of the year, these bonus awards are a great incentive for your supporters to give your project(s). They know that they’re getting added value for their donation. And, the $3,000 threshold and competition for the bonus awards, encourages donors to give more and spread the word.

Terms and Conditions:

  • The Year-End Campaign will begin at 12:01 am EST on December 1st and last through 11:59 pm EST on December 31st.
  • Projects participating in corporate campaigns, including the Microsoft YouthSpark promotion, will be excluded from the Year-End Campaign. You will be notified via email if your project is not eligible for the Year-End Campaign.
  • Check donations must be received by December 24 to qualify.
  • Gift card and text-to-give donations are not eligible for this campaign.
  • Projects must raise at least $3,000 from at least 30 unique donors to qualify for a bonus award.
  • Only new recurring donations, initiated during the month of December, will count towards the $3,000 and 30 donor thresholds. All existing recurring donations, initiated before December 1st, will not count towards the $3,000 and 30 donor thresholds.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted towards the donor bonus awards.
  • Attempts to make multiple credit card transactions from a single IP address in a short period of time will block future transaction attempts from that IP address.
  • Please note that GlobalGiving will monitor and review all donations made through this campaign. GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of bonus awards.
  • Projects must be approved and live on the GlobalGiving.org website by Sunday, November 24th to participate.
  • Donations made on www.globalgiving.co.uk or any GlobalGiving corporate sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for this campaign.
  • GlobalGiving administered funds, such as the Girl Effect Fund and the Safer World Fund are not eligible for matching.

recurring-donation

Recurring Donation Match

During the last 12 days of the year, GlobalGiving will be offering a one-time 100% match on all new recurring donations up to $200 per donor! This matching opportunity is a great way to motivate one-time donors to become long-term givers, just in time for the new year! To qualify for the match, donors must give for three consecutive months following the initial donation (for a total of four months).

Terms and Conditions:

  • Eligible donations will be matched 1-to-1 between 12:01 am EST December 20 and 11:59 pm EST December 31.
  • New recurring donations created on GlobalGiving.org will be matched 1-to-1 up to $200 per donor per project. Eligible recurring donations of $201 or larger will be matched at $200.
  • To be eligible for matching, the recurring donation must last for at least three months and have both an initial donation as well as at least three automatic recurring donations. (For a total of four consecutive months.)
  • Recurring donations that are cancelled after the initial donation but prior to the third automatic recurring donation are not eligible for matching.
  • Recurring donations made by project leaders of the recipient project or organization are not eligible for matching.
  • Only recurring donations created on GlobalGiving.org are eligible for this matching offer.
  • This is a one-time matching donation to the project. It is not a repeating monthly match.
  • GlobalGiving will monitor and review all donations made through this matching offer. GlobalGiving hopes to match as many recurring donations as possible, but please note that to uphold the spirit of this matching offer GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds. We reserve the right to prevent abuse of this offer and ensure that as many projects and donors are able to benefit as possible.

Training and Support

Phew. We’ve got a lot planned for this year-end giving season. To help you get ready, we’re offering two webinars in October and ongoing one-on-one support!

Holiday and Year-End Fundraising on GlobalGiving

Join us to learn more about our holiday promotional opportunities and to develop a strategy for your organization’s year-end fundraising!
Date: Thursday, October 17
Times: 9:00 am EDT (This time in your city) and 3:00 pm EDT (This time in your city)
Sign up here!

Donors Communications for Holiday and Year-End Fundraising

Join GlobalGiving’s top fundraisers to hear tips and best practices for communicating and mobilizing donors during November and December.
Date: Tuesday, October 29
Times: 9:00 am EDT (This time in your city) and 3:00 pm EDT (This time in your city)
Sign up here!

alexisOne-on-one Support

Looking for some hands on support with your holiday and year-end planning? Sign up here for a one-on-one call with a member of GlobalGiving’s project team!