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Video Contest

Posted by Alexis Nadin on January 27th, 2012

GlobalGiving is excited to announce our first-ever Video Contest! Videos are fantastic tools to reach out to your donors and convey your program goals in an engaging and personal way. The video contest is a great way to get your video promoted and shared.

First, learn what makes a compelling video! We are hosting a webinar on February 2, 2012 about how to create a phenomenal video for your donors.

Here’s how to join the online training:

Date and Time: Thursday, February 2, 2012 at 9am EST (what time is that where I live?)
OR
Thursday, February 2, 2012 at 3pm EST (what time is that where I live?)
Link: www.anymeeting.com/globalgiving1

To get some quick tips now, check out this blog post by Katya from Network for Good. She links to an e-guide for creating videos sent to her by experts at YouTube.

Keep in mind the eligibility requirements when making your video. Only eligible videos will be judged for the contest!

Video Contest Eligibility Requirements:

  • Participating organizations must be current partners, leaders, or superstars on GlobalGiving.org.  Please note that projects that are only featured on GlobalGiving UK or a partner site including Nike and Action Atlas are not eligible.
  • Eligible videos must be between 00:30 and 3:00 minutes long. Videos that are longer than 3:00 minutes will be disqualified.
  • The submitted video must focus on the content described in the project.
  • Videos must be high quality, creative, and about the project.
  • Videos may not contain any copyrighted element. Be sure that you have obtained all necessary legal rights for the content of your video.
  • All video participants must give informed consent of their participation.
  • Videos may not contain vulgar language or inappropriate content. GlobalGiving reserves the right to determine inappropriate content and disqualify a video.

Looking for some music to add to your video without having to deal with the copyright issues? Check at the Vimeo Music Store where they sell songs for commercial use and even provide some great songs for free!

Once you have your awesome video, you are ready to enter the contest! Remember, the deadline is February 15th at 11:59pm EST (what time is that where I live?).

How to submit your video:

  • Upload your video to YouTube.
  • Embed your YouTube video into your project page by entering the direct YouTube link to your video under the “Project Video” section of the “Photos & Documents” tab in the project editor in the project entry system.
  • Submit the web address for your project page and video in this entry form.

How does the contest work?

  • Videos must be uploaded to the project and approved by February 15, 2012 at 11:59pm EST to be eligible. Keep in mind, project approvals can take between 1-3 business days. All participants must also complete the entry form ahead of the February 15th deadline at 11:59pm EST.
  • Eligible videos will be judged by Laura Knudson at Green Living Project. Judging will be based on creativity, relevance to the organization’s project, and overall quality.
  • Five videos will be selected as winners of the contest by the independent judge. Winners will be announced on February 29, 2012.

We are excited to have Laura Knudson from Green Living Project be the judge for the video contest. Green Living Project is the leading film production company that documents and promotes global stories of sustainability.  Green Living Project has documented over 65 stories covering topics such as wildlife conservation, education, community development, sustainable tourism, and sustainable food.  These stories are promoted across North America through events, television and online distribution.

Laura Knudson, the Education Program Manager at Green Living Project, has created a successful Education Program built around Green Living Project’s short films, including the K-12 curriculum, “Students Connecting to Global Sustainability,” and the “Student Film Project” competition.  Laura is passionate about sustainability education and using storytelling as an educational tool.

Prize for the Winners:

  • The five winning videos will each be shared once through GlobalGiving’s Facebook page and once on GlobalGiving’s Twitter feed.  GlobalGiving will coordinate with the winning organizations to select the date for the Facebook share and tweet.
  • Winning videos and organizations will also be highlighted in a blog post written by GlobalGiving that will be posted in March 2012 and featured on the GlobalGiving blog
  • The Green Living Project will also sharing each winning video once through Facebook and once through Twitter. Green Living Project will coordinate with GlobalGiving and the winning organizations for a date to share and tweet the video.

Any questions regarding the video contest can be sent to Sonja Lehner at slehner@globalgiving.org

Posted in Campaigns, GlobalGiving | No Comments »

Make the Most of GlobalGiving in 2012

Posted by Alexis Nadin on January 23rd, 2012

A few weeks ago, GlobalGiving announced our 2012 Calendar. It includes the dates of our 2012 Bonus Days—March 14, June 13, and October 17–along with our contests and campaigns for the year. In February, we’ll be hosting our first-ever video contest, giving your organization the chance to be featured in GlobalGiving’s Facebook and Twitter outreach. In May we’re hosting a Tribute Card Campaign in time for Mother’s Day and in September we’re offering our first-ever Fundraiser Campaign. Check out the calendar to learn more about these campaigns and more!

On Wednesday, January 11th, GlobalGiving hosted a training to go over this calendar and to help you develop a fundraising strategy for your project(s) on GlobalGiving in 2012. Listen to the recording here. Take a look at the presentation slides here. We’ve provided a brief summary of the training below.

Create Your GlobalGiving Strategy

Over the years, we’ve found that organizations are most successful on GlobalGiving when they take the time to set goals, create benchmarks, and make a plan for fundraising success. To help you get started, we’ve put together a strategy worksheet. When developing your strategy, make sure to:

  • Include your GlobalGiving strategy in your overall fundraising strategy.
  • Set ambitious, but realistic goals.
  • Plan a calendar. Take advantage of Bonus Days, fundraising campaigns, and contests on GlobalGiving to spur giving throughout the year.
  • Create quarterly benchmarks to help you evaluate your success.
  • Incorporate GlobalGiving’s Partner Rewards Program into your strategy. Understand what your organization needs to do to achieve Superstar status and integrate this into your strategy for the year.

When creating your GlobalGiving strategy for the year, consider whether your organization is making the most of GlobalGiving. There are three things you can do to optimize your fundraising on the site:

Attract New Donors

In 2011, 2.55 million individuals visited GlobalGiving. Over 102,000 donors gave to projects on the site. What can you do to attract GlobalGiving donors to your project(s)?

  • Write a compelling and easy to understand project description! Donors usually spend 30 seconds on a project page before deciding to give. So, grab donors’ attention right away with close-up, high resolution photos, a specific, action-oriented title, an easy to understand, jargon-free project summary, and tangible and realistic donation options. See a great example. Read additional tips for your project description here.
  • Improve your project ranking(s). GlobalGiving ranks projects on the site based on frequency of reporting, the number of donors, and the overall donation volume. This ranking is used to determine the order in which projects appear under each theme and country on the site, as well as the projects that are featured on the homepage. Learn more. You can find your project(s) ranking on the dashboard of the project entry system.

Engage Existing Donors

Attracting donors to your project(s) is only the first step in developing a long-term, valuable relationship with donors. In order to retain donors, it is important to recognize their donation and to continue to engage them through project reports, fundraising campaigns, and donor tools.

  • 46% of donors stop giving because they feel like their donations are not recognized or appreciated. (Read more.) Make sure to send a personal thank you to donors within a week of a donation being made. Read tips for sending a thank you email from the donation manager here. Use thank you notes to notify donors about upcoming campaigns and opportunities to get involved.
  • Campaigns are designed to help you keep your donors engaged! The deadlines and added financial incentives create a sense of urgency to give now. Campaigns also give your donors a reason to reach out to family and friends about supporting your cause. Use the calendar to identify campaigns to keep your supporters engaged throughout the year.
  • Build donation tools—recurring donations, donation as a gift, fundraiser pages—into your regular interactions with your supporters. Are they looking to support your organization around a holiday? Ask them to consider making a donation as a gift. Are they interested in supporting your organization long-term? Recurring donations make it easy!
  • Share success stories and opportunities to get involved through project reports. Don’t forget: project reports are emailed directly to your donors. Use reports as a tool to keep donors engaged and interested in supporting your work. Read more about great project reports here.

Become a Superstar!

We use the Partner Rewards Program to identify organizations to recommend to our corporate partners and to feature in our donor outreach. Superstar and Leader organizations are more likely to be recommended than Partner organizations. You can find your organization’s Partner Rewards Level on the dashboard in the project entry system. Learn how you can become a Superstar by clicking on your Rewards Level.

 

As always, we’re happy to work with you to develop your organization’s fundraising strategy. Set up a call with a GlobalGiving team member here.

Posted in Campaigns, Fundraising Tips, GlobalGiving, GlobalGiving Tips, Trainings | Comments Off

Last-minute holiday fundraising with the Tribute Card Challenge

Posted by Alexis Nadin on December 15th, 2011

GlobalGiving’s first-ever Tribute Card Challenge launched on November 23. To date, more than $65,000 has been raised from close to 1,000 donors who have made donations as gifts. This is great! We have seen some fantastic emails and project reports promoting this campaign. (See a great example from our partner, SHINE Humanity, to the right.) But there are still more than two weeks left in the campaign and at least 5 qualifying spots left! Don’t miss out on this great opportunity to mobilize your donors before the end of the year. Please see below for our four tips to success in the final few weeks of the challenge.

1.  Share a direct link to the “gift or in-honor-of” tab on your project page. Donors give when it’s easy. Include the direct link in all of your emails, project reports, and social media messages. Here’s how to create the direct link to the “gift” option:

[Project URL] + ?show=gift

See an example of the direct link here: http://www.globalgiving.org/projects/rebuild-flooded-burma-refugee-camp-recovery-centre/?show=gift.

2. Market this campaign as a “last minute gift idea!” Christmas is only 10 days away. Hanukkah starts in just 5 short days! Now is the time of the month when your supporters are scrambling for gift ideas. Remind your supporters that GlobalGiving offers e-cards and print-at-home cards, making a donation to your project the perfect last-minute holiday gift! Remember, donors can choose to receive a card customized with your project’s primary photo.

The e-card and print-at-home options are available on the “gift” tab on your project page (see below).

3. Remind your donors about the added value of making a donation during this campaign—up to $2,500 in bonus awards for your organization! Tell your supporters exactly what you could accomplish if you qualify as one of the 15 winners of this campaign. Could you put another child through school? Could you save another acre of rainforest? Whatever it is, let your donors know!

4. Encourage your supporters to ASK for a donation to your project as a gift on their wish list this year! Ok, so your supporters have already made donations to your project as gifts. But, have they asked their family and friends for a donation as a gift this holiday season? This is an easy way for your supporters to help you spread the word and mobilize more donors for this campaign!

As always, use project reports, email newsletters, Facebook, Twitter, and other social media to publicize this campaign! With all the chaos of the holiday season, it’s easy for your donors to forget to make a donation. It’s okay to send reminder emails and reports (just be careful not to come across as annoying or overbearing).

 

Posted in Campaigns, GlobalGiving | Comments Off

GlobalGiving Holiday Promotions

Posted by Alexis Nadin on November 2nd, 2011

Competition for your donors’ attention and dollars is fierce at this time of the year. We want to help your organization stand out with some exciting holiday promotions.

Tribute Card Campaign – $10,000 in bonus awards!

Did you know that donors can make donations to your project as gifts to friends and family? GlobalGiving will send the gift recipient an email, print-at-home, or physical tribute card. See an example of an email card here. It’s the third giving option under the orange “donate” button on every project page.

This holiday season, we’re giving away $10,000 in bonus awards to the top 15 projects with the most donors who make donations as gifts. This campaign gives your donors an extra incentive to give to your organization during the holiday season. The campaign launches at 12:01 am EST Wednesday, November 23rd and lasts through 11:59 pm EST December 31st.

Terms and Conditions:

  • $10,000 will be awarded in a total of 17 prizes
    • $1,500 will be awarded to the project will the most tribute card dollars
    • $500 will be awarded to 15 projects with the most unique donors giving tribute cards
    • An additional $1,000 will be awarded to the project with the most unique donors giving tribute cards
  • A project must have at least 10 unique tribute card donors to be eligible for bonus awards.
  • The campaign will begin on Wednesday, Nov 23 at 12:01 am EST and will end on Saturday,  Dec 31,  2011 at 11:59 pm EST (GMT-4);
  • Paper cards, print-at-home cards, and e-cards are all eligible to be included in the campaign;
  • Donations made on www.globalgiving.co.uk or any GlobalGiving corporate sites (including Nike, Global Action Atlas, etc) are NOT eligible for this campaign.
  • Only permanent GlobalGiving partners (not those participating in an Open Challenge) are eligible for this campaign.
  • Projects must be live on the GlobalGiving site by 5 pm EST on Tuesday, Nov. 22 to be included in this campaign.

PSST…As part of this exciting campaign, GlobalGiving will be launching e-cards that are branded for your project. Donors will be able to choose an email tribute card customized with your project’s main photo to send to family and friends.

Gifts for Good

Attract new donors to your project through our Gifts for Good campaign! Give away a gift—jewelry, scarves, and more—in exchange for donations of a certain amount ($25, $50, $75). Your gift will be visible in GlobalGiving’s Gifts for Good “store,” which will be featured in our holiday outreach. Use this opportunity to get your project in front of GlobalGiving’s 100,000 newsletter subscribers, 30,000 Twitter followers, and 28,000 Facebook fans.

Participating organizations are responsible for the gift fulfillment (including shipping and handling) of the gifts. GlobalGiving will provide you with the mailing addresses of participating donors. In exchange, you are required to mail (at your organization’s expense) the gifts to the donors. Only organizations based in the U.S or with volunteers in the U.S are eligible to participate.

Submit the Gifts for Good form by November 10th to participate. Email Alexis Nadin at anadin@globalgiving.org for more information.

Mobile Giving

Are you planning a holiday fundraising event? Use GlobalGiving’s text-to-give option to raise money for your GlobalGiving projects at the event! Your projects has its own specific keyword that people can text to donate $10 to your project. The $10-per-text donation is charged to the donor’s phone bill and the donation shows up immediately in our project entry system where you manage your donations.

Your text-to-give call-to action is: “Text GIVE <space> [PROJ. ID] to 80088 to give $10 to [PROJECT NAME] on GlobalGiving.” Wherever you include this call-to-action—brochures, slide show presentation, etc.—you MUST include the carrier compliance disclaimer verbatim visibly on the same page (see examples below).

Remember that text donations aren’t disbursed for about 3 months after they are made. You also do not receive names or contact information for your text-to-give donors. So think carefully about when mobile giving is the best donation option. Read more about mobile giving.

For messaging in print:
$10.00 donation to [PROJECT NAME] on GlobalGiving. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Message and Data Rates May Apply. Text STOP to 80088 to STOP. Text HELP to 80088 for HELP. Full Terms: mGive.org/T. Privacy policy: goto.gg/privacy

  • This disclaimer must be in at least 12 pt font and not blend in with the background. IT must be viewable on the same page without scrolling.
  • “Help” and “Stop” language must be in bold
  • The Privacy policy and mGive.org/T hyperlinks must be active for web promotions

For announcements at events:
Strive to have a visual call-to-action with the full disclaimer visible during the event, but if it’s verbal only, please include: “Message and data rates may apply. Full terms at mGive.org/T”

Find the correct disclaimers for Facebook, Twitter, and other mediums here.

Want help developing your holiday fundraising strategy?

Join us on Tuesday, November 8th for our Holiday Fundraising Training or sign up for a one-on-one call with GlobalGiving to help plan your holiday fundraising strategy.

Date: Tuesday, November 8th
Times: 9 am EST (This time in your city) and 3 pm EST (This time in your city)
Webinar link: anymeeting.com/globalgiving1 *
*Audio will be available via the webinar link.
Sign up for a reminder.

Posted in Campaigns, Fundraising Tips, GlobalGiving, GlobalGiving Tips | Comments Off

Mobilize your donors on October 19th Bonus Day!

Posted by Alexis Nadin on October 11th, 2011

GlobalGiving’s LAST Bonus Day of the year is October 19th! Starting at 12:01 am EDT, GlobalGiving will be matching all donations (up to $1,000 per donor, per project) at 30%. We have $100,000 available in matching funds. Matching will last until funds run out (or until 11:59 pm EDT). See complete terms and conditions below.

Our partners have raised more than $600,000 through GlobalGiving’s Bonus Days this year alone! Why? Because donors love having their donations matched; it means that they’re really stretching their donation dollar. Donors are also more likely to give when there is a time limit (in this case, one day!). The sense of urgency reduces procrastination and compels action. Don’t miss out on this great opportunity to mobilize your donors.

Here are our top six tips for rallying your donors on Bonus Day:

1. Identify advocates. Who are your organization’s biggest cheerleaders? Ask them to help you spread the word about Bonus Day. Consider giving them a specific goal—e.g. to raise $1,000 or to recruit 10 donors. Offer an incentive—a small gift, website recognition, etc.—to your supporters for fundraising on your behalf.

2. Post a project report. Did you know that your project reports are emailed directly to all of your project’s donors? This is a great way to notify your supporters about this matching opportunity (and it counts as your quarterly project report!).  Project reports are emailed the day after they’re approved, so be sure to submit your report by October 17th. See an example of a great Bonus Day project report. (more…)

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Second annual GlobalGiving Photo Contest!

Posted by Britt Lake on June 23rd, 2011

Great project photos are a vital asset to your GlobalGiving project page.  Photos are often the first thing donors see when they’re searching for projects to support. For many donors, the photos on your GlobalGiving project page are the only chance they have to see what your organization is doing. Photos help donors understand your organization and community in ways that cannot be explained in words. Take advantage of this opportunity to express your work!

Did you miss our recent training with Bud Force on taking good project photos?  Check out the recording here.  And for information about what makes a good project photo on GlobalGiving, visit our site. (more…)

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Upcoming Bonus Day: June 15!

Posted by Britt Lake on June 1st, 2011

The second Bonus Day of the year is coming up! On June 15th, GlobalGiving.org will be matching all donations at 30% up to $1,000 per donor per project while funds last. There will be $75,000 available in matching funds. Read some tips from the last Bonus Day here.

Don’t forget – there will be a $1,000 bonus for the project that raises the most funds during Bonus Day and another $1,000 bonus for the project that has the most unique donors.

Terms and Conditions:

* Matching is applied at 30% up to $1,000 per donor per project on June 15, 2011 between 12:01am and 11:59 pm EDT (GMT-4) until matching funds run out;
* There is $75,000 available matching funds;
* Projects must be approved and live on the GlobalGiving.org website by June 13th;
* Only online donations (credit card or paypal) are eligible for matching. Donations made by check are not eligible;
* Donations made on www.globalgiving.co.uk or any GlobalGiving corporate sites (including Nike, Global Action Atlas, etc) are NOT eligible for matching.
* We encourage you to get donations in early, because matching funds will likely run out before the end of the day.

The last Bonus Day of 2011 will be on Wednesday, October 19, 2011.

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Sample donor email – Recurring Donation Campaign

Posted by Alexis Nadin on April 29th, 2011

GlobalGiving’s Recurring Donation Campaign begins on Monday, May 2nd at 12:01 am EDT! Use this as an opportunity to increase your organization’s monthly income through consistent and reliable recurring donations. Get your donors excited about the campaign by reaching out to them via email, Facebook, GlobalGiving project reports, etc. See a sample donor email below.

Keep the momentum going throughout the campaign by staying in touch with your donors and letting them know about your progress. Read tips for communicating this campaign to your donors.

Sample donor email: (more…)

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Be a top fundraiser in GlobalGiving’s Recurring Donation Campaign!

Posted by Alexis Nadin on April 21st, 2011

You asked us to make it easier to encourage donors to sign up for a recurring donation. So, here it is: the Recurring Donation Campaign! This campaign, taking place from Monday, May 2nd at 12:01 am until Friday, May 20th 11:59 pm, is a great opportunity to reach out to your donors about signing up for a recurring donation. The time constraint, thresholds, and bonus awards help  you to create a sense of urgency and to formulate a concrete ask: “Sign up for a recurring donation on GlobalGiving by May 20th to help us win one of twenty $500 prizes!”

On Wednesday, April 20th, GlobalGiving hosted a training on GlobalGiving’s upcoming Recurring Donation Campaign. We discussed the bonus awards ($12,000 in total!) and the campaign terms and conditions (read complete terms and conditions). We also discussed strategies for communicating and mobilizing your donors during this campaign. See training presentation.

(more…)

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GlobalGiving’s Recurring Donation Campaign

Posted by Alexis Nadin on April 13th, 2011

One of the easiest ways to ensure a reliable source of income is to encourage your donors to sign up for recurring donations!  By making a recurring donation, donors pledge to give to your project every month. GlobalGiving will automatically deduct the donation amount from the donor’s credit card each month. Just think, for every donor who signs up for a $10 recurring donation, your project gets $120 a year!

GlobalGiving makes it easy for donors to make recurring donations.  Read instructions on how to set up a recurring donation. Read more about the benefits of recurring donations in a recent blog post.

In May 2011, GlobalGiving is making it even easier to ask your donors to sign up for recurring donations during the Recurring Donation Campaign.

The Recurring Donation Campaign will take place between Monday, May 2 at 12:01:00 am EDT and Friday, May 20 at 11:59:59 pm EDT. During this campaign, GlobalGiving is giving away $12,000 in bonus awards to help you encourage current (and new!) donors to sign up for recurring donations!

  • The top 20 projects that receive the most new unique recurring donors will each be awarded a $500 bonus.
  • One project that raises the highest donation amount per month from recurring donations will be awarded $1,000.
  • One project that attracts the most new unique recurring donors will be awarded an additional $1,000 (for a total of $1,500!).
  • Projects must have at least 10 new unique recurring donors to be eligible for bonus awards.

Terms and Conditions

(more…)

Posted in Campaigns, GlobalGiving, GlobalGiving Tips | 2 Comments »

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