Archive for the ‘Uncategorized’ Category

 

YouthSpark Bonus Day on June 25th – 100% match!

Posted by Katherine Sammons on June 11th, 2014

The YouthSpark Bonus Day is right around the corner! On June 25th Microsoft is matching eligible donations to YouthSpark projects at 100%. This is an amazing opportunity for your organization to engage your donors and reach your project’s fundraising goal.

If your project is eligible for the YouthSpark program you will find a YouthSpark banner on your project page. Click here for an example of the YouthSpark banner. You can read the full terms and conditions below.

Terms and Conditions

  • The Microsoft YouthSpark Bonus Day will begin June 25, 2014 at 12:00:00 PM (EDT) (noon) and will end June 26, 2014 at 11:59:59 (EDT). There are $200,000 available in matching funds from Microsoft.
  • Matching is applied at 100% for every donation from $10 up to $1,000 per donor per project/microproject until matching funds run out.
  • The project or microproject that raises the most funds on Bonus Day will receive an additional $2,500 prize.
  • The project or microproject that has the most unique donors on Microsoft YouthSpark’s Bonus Day will receive an additional $2,500 prize.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address.
  • Fulfillment fee for donations: GlobalGiving charges a 15% fulfillment fee on donations. The fee will not be applied to matching funds.
  • Both projects and microprojects are eligible for matching.
  • Projects and microprojects must submit their “Eligibility for Microsoft YouthSpark” to GlobalGiving for approval by June 18, 2014, in order to be eligible for the June 25th Bonus Day matching funds and prizes. Eligible projects and microprojects will be identified with a banner on each of their pages.
  • Only online donations (credit card or PayPal) are eligible for matching funds.
  • Donations made on GlobalGiving.co.uk or any GlobalGiving corporate sites including Eli Lilly and Benevity are NOT eligible for matching.  Additionally, donations made by gift card, check, or text-to-give are also NOT eligible for matching funds.
  • New projects/microprojects must be submitted by June 18, 2014 in order to participate in Microsoft YouthSpark’s Bonus Day.
  • Please note that Microsoft and GlobalGiving maintain the right to make a final decision on all matters concerning the adjudication of Bonus Day matching funds and reserve the right to adjust results accordingly.
  • Please note that all donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.

Bonus Day Tips and Tricks

We recently hosted a webinar about the YouthSpark Bonus Day and shared tips and tricks for a successful fundraising day. If you were not able to attend or would like to listen again you can find the recording and presentation here.

Joining YouthSpark

Does your organization want be part of the YouthSpark program?  In order to qualify, your organization needs to be (1) working with youths between the ages of 6-24 in the areas of education, job training, or entrepreneurship and (2) currently in Leader or Superstar status on GlobalGiving.

You can apply to participate in YouthSpark programs by filling out the “Eligibility for Microsoft YouthSpark” in the Project Entry System using the following two steps:

1. To fill out the section, click “edit project” and go to tab 1 (Basic Information).  Once on tab 1 scroll down to the end of the page. You will then see a field called “Eligibility for Microsoft YouthSpark”.  Answer “Yes”.

2. Enter the number of unique youths that are benefitting from your project.

YS Blog Photo

After you have completed these two steps, you will see that our system has calculated dollars per youth for you. The “Dollars per youth” field is not editable. This field is calculated by taking your requested funding amount and dividing it by the number of unique youths impacted by your project.

Contact Us
If you have any questions about the YouthSpark program, please contact the GlobalGiving team at projecthelp@globalgiving.org.  We look forward to working with you!

Vijana Amani Pamoja’s Learning Journey

Posted by John Hecklinger on May 16th, 2014
VAP Training Session

Nancy Njeri (VAP Program Director), Zipporah Sangiluh (GlobalGiving Storytelling Coordinator), and Enouce Ndeche (VAP Founder and Executive Director)

At GlobalGiving we get excited when we see an organization coming up with new attempts to address real problems that the community itself has identified.   Generally, GlobalGiving believes that this spontaneous generation of possible solutions is what’s missing in how development generally happens.  We get excited when we can observe an organization evolving solutions over time after listening to the people it serves, acting on that feedback, learning from the results, and repeating the process.

In May of 2010, I visited a great organization in Kenya called Vijana Amani Pamoja (VAP) which means “Youth Together in Peace” in Swahili.  It started as a football club in 2003 and has evolved into an instrument for social change.  We originally met VAP through a Nike-sponsored sports for social change network and conference held in Nairobi in 2007.  VAP works with youth in the Eastlands area of Nairobi, which can get pretty rough.  Eastlands is home to a large community of Somali refugees, and has been a fertile recruiting ground for terrorist groups linked with the Somali Al Shabaab organization.  Eastlands is the perfect place for a great organization to make a huge impact on a very vulnerable youth population.  VAP uses soccer as a tool to engage youth in programs relating to life skills, HIV/AIDS, and reproductive health with a focus on helping vulnerable girls.

My visit in 2010 was in connection with VAP’s participation in GlobalGiving’s Storytelling Project.  We approached them to be a part of our early experimentation, and they were enthusiastic and engaged.  I attended a session for coaches getting trained up in collecting short narratives from program participants.  In the end VAP collected over 100 stories from girls participating in their program.  From those stories VAP learned that sexual violence was an even more prevalent problem than they had imagined and that girls were willing to talk about their experiences.  In response, VAP launched a program to enhance girls’ self-esteem – the Miss Mrembo Tournament – a combination soccer tournament, beauty pageant, and educational program involving peer educators and counselors from Nairobi Women’s hospital.

VAP continues to demonstrate its commitment to learning and improvement.  I recently became aware of the scorecard VAP created to monitor and evaluate its programs.   They worked with an umbrella organization called Grassroots Soccer to establish a monitoring and evaluation framework to capture changes in behavior among the girls participating in their programs.  The scorecard is engineered in Salesforce and captures metrics in a way that helps VAP move from counting outputs to capturing outcomes.

VAP continues to evolve its programs based on feedback and community needs.  They launched a vocational training program in 2013 to help girls obtain marketable hairdressing and beauty skills and they consistently look for ways to validate their approach.  In a recent newsletter to donors VAP described how it is linking up with researchers evaluating the potential of HIV oral self-testing.  Yet again, VAP is demonstrating its commitment to experimentation and learning.  They are considering including HIV oral self-testing in its annual Kick & Test soccer event and they are willing to work with evaluators to maximize learning and to share results.

Currently VAP works with more than 2,700 participants in its HIV “Skillz” program and 1,200 girls in its “Mrembo” program.  They have participated in various funding opportunities with GlobalGiviung, but they are still a small organization with modest funding needs.  GlobalGiving’s existing Partner Rewards system ranks them as Leader – one step below the top ranking of Superstar.  In GlobalGiving’s new Effectiveness Dashboard, VAP ranks very high in Listening, Acting, and Learning.  In early 2015, GlobalGiving will link these two ranking systems in a way that creates more visibility and status for organizations like VAP that demonstrate a commitment to the Listen, Act, Learn, Repeat cycle.

GlobalGiving has helped VAP at various points in its learning journey, but VAP independently seeks out learning opportunities on its own.  VAP provides a great example of the organizational behaviors that GlobalGiving believes will ultimately lead to better human outcomes.  While we don’t know for sure what kind of lasting change VAP causes in its community, we do know that more and more individuals are being helped with issues that the individuals themselves have identified as problematic, and those efforts link nicely with what development experts believe to be key levers for improving human development.   GlobalGiving is placing its bet on organizations like VAP to be the drivers of real change.

Bonus Day May 7th!

Posted by Katherine Sammons on April 9th, 2014

 

It’s time to gear up for Bonus Day! Bonus Day will take place on May 7, 2014.  Bonus Day is a great opportunity for your organization to earn matching funds! GlobalGiving will be giving away $75,000 and two $1,000 prizes. Read on to learn more about Bonus Day, tips and ticks for success, and to sign-up for a one-on-one consultation.

Bonus Day General Logo

 

 

Terms and Conditions 

  • Matching will begin on Wednesday, May 7 at 9:00 AM EDT and will end on Wednesday, May 7 at 11:59 PM EDT, or when funds run out.
  • $75,000 are available in matching funds.
  • Matching is applied at 30% up to $1,000 per donor per project (for example, a donation of $1,500 will receive a $300 match).
  • Only donations made by unique donors per project will be matched.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted.
  • The project that raises the most funds on Bonus Day will receive an additional $1,000 from GlobalGiving.
  • The project that has the most unique donors on Bonus Day will receive an additional $1,000 from GlobalGiving.
  • Projects must be approved and live on the GlobalGiving.org website by May 5, 2014 to be eligible.
  • Only online donations (credit card or PayPal) are eligible for matching. Donations made by check or text-to-give are not eligible.
  • Donations made on GlobalGiving.co.uk or any GlobalGiving corporate sites including Eli Lilly and Benevity are NOT eligible for matching.
  • Funds, such as the Girl Effect Fund and disaster funds are not eligible for matching.
  • We encourage you to get donations in early, because matching funds will likely run out before the end of the day.
  • Please note that GlobalGiving will monitor and review all donations made through this matching offer.
  • GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds.
  • Please note that all donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.

Still have questions? Please contact Katherine at projecthelp@globalgiving.org

Listen, Act, Learn. Repeat. – Prepping for Bonus Day 

For some of you this may be your first Bonus Day as a GlobalGiving partner, but for others it may be one of many. No matter your experience level we hope you find the information below useful. Below please find tips from one of GlobalGiving’s top Bonus Day fundraisers and an article on the importance of great images.

Communication Strategy Brought to You by a Bonus Day Rockstar – RefugeeOne

When putting together your organization’s fundraising strategy take into account the helpful tips below.

  • Call major donors and board members
  • Send a series of emails to your donor network
    • 1st email – Send the week before Bonus Day. Have this message be a teaser. Do not revealing the nature of the match.  For example, “Keep a lookout for an opportunity to make your donation BIG!”
    • 2nd email – Send the Monday before Bonus Day. Include a story about a beneficiary. This is still a teaser (don’t reveal how to give yet).
    • 3rd email – Send the day before Bonus Day. This is the last of the teasers. For example, “Tomorrow get ready to make your donation count. Check your email tomorrow to find out how!”
    • 4th email – Send the day of at 9 am EDT. Reveal the GlobalGiving Bonus Day match and include a direct link to your project page. Saving  information on how to give until the last email will prevent donors from giving too early.

Use GlobalGiving Tools

  • Send out a project report with an update and a Bonus Day call to action. You are able schedule project reports to be sent at a desired date and time. Scheduling your project reports will allow you to manage your fundraising strategy.
  • If you haven’t thanked your donors then now is the time! Use GlobalGiving’s thank you feature to send emails directly to donors that have given to your project(s). Click here to learn more.

It’s all in the Image 

High-quality and captivating photos matter (we promise).  Check out an article written by Caryn Stein. Caryn makes a strong case for the importance of photos.  Her findings will be a great resource for your organization as you decide what content to use when promoting Bonus Day.

Sign-up for a Consultation – We want to help! 

Sign-up for a consultation to talk about your fundraising strategy with Katherine.  She is  here to help you create your plan. Click here to sign-up.

katherine

 

Bonus Day-Feb.12th

Posted by Katherine Sammons on February 6th, 2014

BD leaderboard

GlobalGiving is hosting a Bonus Day on February 12th. Recently, we held a webinar  to go over the terms and conditions, discuss tips and tricks, and review GlobalGiving’s tools in order to make Bonus Day successful for your organization. In case you missed the webinar, or would like a refresher, here’s the summary, slides, and recording of the webinar.

Don’t miss out on an opportunity for your organization to receive matching funds! For one day only, GlobalGiving is giving away $75,000. Read on to learn more.

Bonus Day Highlights 

 Date: Wednesday, February 12th
• Start time: 9:00 am EST
• End Time: 11:59 pm EST
• Matching Funds: $75,000
• Match Percent: 30%
• Bonus Prizes: Two $1,000 bonus prizes available

 

Terms and Conditions 

  •  Click here to see a the full terms and conditions

Tips from Bonus Day veteran RefugeeOne

  • Call major donors and board members
  • Send a series of emails to your donor network
    • 1st email – send the week before Bonus Day. Made the email a teaser, not revealing the nature of the match.  For example, “Keep a lookout for an opportunity to make your donation BIG!”
    • 2nd email – send the Monday before Bonus Day. Include a story about a beneficiary. Still a teaser (don’t reveal how to give yet).
    • 3rd email – send the day before Bonus Day. Last of the teasers. For example, “Tomorrow get ready to make your donation count. Check your email tomorrow to find out how!”
    • 4th email – send the day of at 9 am EST. Reveal GlobalGiving Bonus Day match and include a direct link to your project page. Saving  information on how to give until the last email will prevent donors from giving too early.

GlobalGiving Tools

  • Project Reports 
    • Write a Bonus Day call to action in your project report. But don’t just ask for donors to give. Pair it with a story or update from the project.
    • Get it in quickly! You can easily schedule your reports to be sent out on Bonus Day.
  • Tribute Cards
    • It’s almost Valentine’s Day! Use this opportunity to have donors give a “gift or in-honor-of” using the tab on your project page. Give them the direct link in all your emails, project reports, and social media messages
    • Share a direct link to the “gift or in-honor-of” tab on your project page.  Donors give when it’s easy. Include the direct link in all of your emails, project reports, and social media messages. Here’s how you create the direct link to the “gift” option: Project URL+?show=gift
    • Here’s an example: http://www.globalgiving.org/projects/fund-raising/?show=gift

GlobalGiving Support – We are here for you!

  • Click here to schedule a one-on-one support session.

 

Happy Matching,

Jenn, Emily, and Katherine

Tips and Tricks for Successful Holiday Fundraising on GlobalGiving

Posted by Katherine Sammons on October 1st, 2013

 

Recently we held a webinar on Holiday Fundraising on GlobalGiving. We went over the campaigns GlobalGiving is hosting this holiday season and a holiday campaign strategy. Did you miss it? Not to worry, below please find a summary of tips and tricks, the slides used, and a recording of the webinar.

Want to read the full terms and conditions of all the campaigns listed below? Click here to learn more about the Thank You Promotion, Gifts for Good, The Recurring Donation Promotion, and GlobalGiving’s first ever Year-End Campaign!

Tips and Tricks:

The Year-End Campaignholida pic

  • Make a plan-How does your organization want to reach the $3,000 threshold from 30 donors?
  • Review GlobalGiving’s tools (tribute cards, fundraiser pages, etc.)- Meet with your team, Board Members , volunteers, etc. to review GlobalGiving’s tools to decide which tools your organization would like to utilize.
  • Review GlobalGiving’s campaigns-What works best for your organization?
  • Set-up a call with a GlobalGiving staff member-We are here to help you set-up a strategy by making a plan that best fits your organization. Click here to sign-up for a one-on-one.

Gifts for Good

  • Consider the cost of this promotion for your organization  when determining donation amount-Take in to account shipping costs (including the cost to expedite shipping), the price the product, and the cost of staff time.
  • Give gifts that are unique, interesting, and relevant- Give a gift that is made by one a beneficiary or give a gift from the location where your project is being completed.
  • Include the “story” behind your gift in your description- Where is the gift from? How does the gift tie in to the work your organization is doing?
  • Ship items quickly –Donors that purchase your gift are now your donors, so treat them as such.  Make sure gifts are shipped in a timely manner in order to ensure the gift arrives in time for the holiday. Your donors are looking forward to the arrival of your Gift for Good.
  • Include a personalized note or card in your package-Donors purchased your gift because they are inspired by your work! Thank them and tell them how their purchase for good will benefit your project’s work.

 

The Recurring Donation Campaign

  • Let your donors know that they can give a gift that keeps on giving- Some donors aren’t familiar with the recurring donation option on GlobalGiving. Educate them. 
  • Communicate the match- Make sure that your donors know what to do in order for your project to receive a match. In order for a donor’s initial donation to be matched, the donor must keep it active for at least 3 consecutive months (that’s four months all together)
  • Tell your organization’s story and how their donation will help-Explain how a continuous contribution will help your project succeed. For example, giving $25 ensures that Susan will have writing materials for class.

 

Thank Your Promotion

  • Keep your videos short- no longer than 1 minute-Please keep your video short in order to keep the attention of the viewer.
  • Make sure your video is shot in high resolution-Videos shot in high resolution are desired.
  • Submit content that is relevant to your project- Include footage of your beneficiaries (please always ask permission first), or your field staff, to share your work with donors.

 

The Highlights

  1. Set Goals- When planning for the holidays set goals. Lots of them! Set goals around:
    • Your communication strategy-how many people do you want to reach? And, how will you reach them?
    • How much funding does your organization want to raise during the holiday season?
    • Who does your organization need to help reach the goal? So for example, will your organization need to enlist volunteers, Board Members, and/or former interns?
  2. Mobilize through a campaign- Pick one or more of GlobalGiving’s campaigns to help engage your donors.  Talk with GlobalGiving staff to learn what campaigns fit your organization best.
  3. Create a communications calendar- Put together a communications calendar focusing on dates of communication and type (for example email or phone)
  1. Develop your messaging- Have communication ready and set to send and implement. Make sure you communicate the correct terms and conditions with your donor base. Provide messaging to those helping you fundraise, by creating template emails and social media tool-kit.
  2. Evaluate your progress and prepare to be flexible- Keep track of your project’s fundraising efforts.  If a fundraising tactic is not working for your organization, prepare to be flexible and adjust your strategy accordingly.

 

Resources Just for You! 

•We are here to help!-One-on-one support 

GlobalGiving’s First Regional Bonus Days

Posted by Katherine Sammons on September 17th, 2013

 

You had something to say, and we listened. GlobalGiving is excited to introduce our first ever regional Bonus Days!

We have received feedback that organizations would like more opportunities to energize their local networks during matching campaigns, so in October GlobalGiving is hosting three Bonus Days!  GlobalGiving is offering a 30% match for each Bonus Day. To congratulate you on your hard work GlobalGiving will offer two $1,000 bonus awards, one for the project with most funds raised and one for the project with the most individual donors for each regional Bonus Day.

The Highlights

Wednesday, October 9th   
Africa, Middle East & Europe
$25,000 available in matching
Start time: 12:01 am EDTregional pic 2

Wednesday, October 16th (starts Tuesday, October 15th at 9:01 pm EDT)
Asia, Australia & Oceania
$15,000 available in matching
Start time: 9:01 pm EDT October 15

Wednesday, October 23rd
North and South America & the Caribbean
$20,000 available in matching
Start time: 9:01 am EDT

* Want to know what Bonus Day your project is eligible for? Your project’s Bonus Day is based upon the region in which the project takes place, not based on donor location.  Want to find out what region your project is in? Click here.

* The amount of matching funds for each Bonus Day were determined by the number of projects in each region.

Terms and Conditions for Africa, Middle East & Europe Bonus Day

  • Matching will begin at 12:01 am EDT on Wednesday, October 9 (this time in your city) and will end at 11:59 pm EDT on Wednesday, October 9, or until funds run out
  • There is $25,000 available in matching funds
  • Matching is applied at 30% up to $1,000 per donor per project (for example, a donation of $1,500 will receive a $300 match)
  • Only donations made by unique donors per project will be matched
  • The project that raises the most funds on Bonus Day will receive an additional $1,000 from GlobalGiving
  • The project that has the most unique donors on Bonus Day will receive an additional $1,000 from GlobalGiving
  • Projects must be approved and live on the GlobalGiving.org website by October 7, 2013 to be eligible.
  • An organization’s  project is eligible for the Bonus Day based upon the region in which the project takes place. Want to find our what region your project is in? Click here.
  • Only online donations (credit card or PayPal) are eligible for matching. Donations made by check or text-to-give are not eligible
  • Donations made on www.globalgiving.co.uk or any GlobalGiving corporate sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for matching
  • Funds, such as the Girl Effect Fund are not eligible for matching
  • Attempts to make multiple credit card transactions from a single IP address in a short period of time will block future transaction attempts from that IP address
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted towards the donor bonus award
  • We encourage you to get donations in early, because matching funds will likely run out before the end of the day
  • Please note that GlobalGiving will monitor and review all donations made through this matching offer. GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds

Terms and Conditions for Asia, Australia & Oceania Bonus Day

  • Matching will begin at 9:01 pm EDT on Tuesday, October 15th  (this time in your city) and will end at 8:59 pm  ET on Wednesday, October 16th, or until funds run out
  • There is $15,000 available in matching funds
  • Matching is applied at 30% up to $1,000 per donor per project (for example, a donation of $1,500 will receive a $300 match)
  • Only donations made by unique donors per project will be matched
  • The project that raises the most funds on Bonus Day will receive an additional $1,000 from GlobalGiving
  • Projects must be approved and live on the GlobalGiving.org website by October 14, 2013 to be eligible.
  • The project that has the most unique donors on Bonus Day will receive an additional $1,000 from GlobalGiving
  • An organization’s  project is eligible for the Bonus Day based upon the region in which the project takes place. Want to find our what region your project is in? Click here.
  • Only online donations (credit card or PayPal) are eligible for matching. Donations made by check or text-to-give are not eligible
  • Donations made on www.globalgiving.co.uk or any GlobalGiving corporate sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for matching
  • Funds, such as the Girl Effect Fund are not eligible for matching
  • Attempts to make multiple credit card transactions from a single IP address in a short period of time will block future transaction attempts from that IP address
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted towards the donor bonus award
  • We encourage you to get donations in early, because matching funds will likely run out before the end of the day
  • Please note that GlobalGiving will monitor and review all donations made through this matching offer. GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds

Terms and Conditions for North and South America & the Caribbean

  • Matching will begin at 9:01 am EDT on Wednesday, October 23rd (this time in your city) and will end at 8:59 am EDT on Thursday, October 24rd, or until funds run out
  • There is $20,000 available in matching funds
  • Matching is applied at 30% up to $1,000 per donor per project (for example, a donation of $1,500 will receive a $300 match)
  • Only donations made by unique donors per project will be matched
  • The project that raises the most funds on Bonus Day will receive an additional $1,000 from GlobalGiving
  • The project that has the most unique donors on Bonus Day will receive an additional $1,000 from GlobalGiving
  • Projects must be approved and live on the GlobalGiving.org website by October 21, 2013 to be eligible.
  • An organization’s  project is eligible for the Bonus Day based upon the region in which the project takes place. Want to find our what region your project is in? Click here.
  • Only online donations (credit card or PayPal) are eligible for matching. Donations made by check or text-to-give are not eligible
  • Donations made on www.globalgiving.co.uk or any GlobalGiving corporate sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for matching
  • Funds, such as the Girl Effect Fund are not eligible for matching
  • Attempts to make multiple credit card transactions from a single IP address in a short period of time will block future transaction attempts from that IP address
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted towards the donor bonus award
  • We encourage you to get donations in early, because matching funds will likely run out before the end of the day
  • Please note that GlobalGiving will monitor and review all donations made through this matching offer. GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds

Support

We are here to help your organization get ready for Bonus Day!

Would you like one-on-one support to help your organization get ready for the campaign? Great! Sign-up, here. We are happy to set up a Bonus Day strategy that best fits your organization.

Do you have general questions? We will also be hosting a Bonus Day Training this week! Sign-up below:

Date: Wednesday, September 18
Times: 9:00 am EDT (This time in your city) and 3:00 pm EDT (This time in your city)
Webinar link: anymeeting.com/globalgivingus1

Questions?

Please contact Katherine Sammons at ksammons@globalgiving.org.

 

September Fundraiser Campaign-Tools for Success

Posted by Katherine Sammons on August 16th, 2013

The September Fundraiser Campaign is almost here! We can’t wait, and we hope that you are excited too. Our Product Team has been hard at work, revamping this tool, and creating materials for you to provide to your supporters (thank you, Nick V. and Paige!).

We recently hosted a webinar on the Fundraiser Campaign, where we shared information about the campaign, a step-by-step fundraising guide, and tips for success.

If you missed it, or would like to listen to it again, we have you covered! Below find the webinar slides, a recording, along with a summary of what we covered.

Campaign introduction

This campaign may be new to some , to learn more check out this recent blog post about the campaign.

Tips for success

  • Set your goal- As an organization come together and ask yourselves the following questions: How much money would we like to raise during this campaign? Do we want to fully fund our projects or raise a certain dollar amount closer to our goal? To raise our funding goal, how many supporters should we reach out to? Out of the number of supporters that we reach out to, how many do we need to set up a fundraiser in order to help us reach our goal?
  • Identify your network- How should you ask? This is a great opportunity to engage your supporters!  Reach out to interns, volunteers, and Board Members. These are groups that are really excited about the work your organization is doing! This is an opportunity for your supporters to tell their networks why they love your work so much.
  • Write your pitch- Send out an e-mail to your supporters telling them why you would love for them to set up a fundraiser page. Below, you’ll find a template e-mail to help you with this process.
  • Follow-up (pick up the phone/Skype)-We all get so many e-mails these days. Call your supporters, or Skype them, to follow-up with your original e-mail. They love your work and want to hear from you!

Support for you and your supporters

  • Click here, for a frequently asked questions page that will help guide your supporters.
  • Click here, for a step-by-step guide on creating a fundraising page.

The fundraising tool may be new to you and your supporters, but don’t worry, we have you covered! Below you will find a step-by-step fundraising guide, template e-mails for you and your supporters, and Fundraiser Campaign support sign-ups.

Template E-mail for Your Fundraisers to send to their networks:

Dear Supporter/Advocate/Preferably the person’s name,

You may know that I’ve been involved with [insert organization]. My involvement with [insert cause ] has been so important to me because [insert why you specifically became involved with the organization].

Now, I’m going to ask for a little bit of help. I have set up a fundraiser to spread the word about [insert cause], and raise funds for/so [insert cause ex: students in rural Uganda, more dogs are rescued this year].  I have set a personal goal of raising [insert dollar amount]. Will you help me reach my goal?

To help me reach my goal, and support [insert cause/insert project name]

  1. Go to [insert fundraiser page]
  2. Pick your funding amount
  3. Click the orange donate button
  4. Proceed to check-out
  5. Now, pat yourself on the back, you just did something earth-changing

Thank you so much for your support, it means a lot to me and [people like Susie, animals like Paws, etc.].

All the Best/Warm Wishes,

p.s. All donations made to [insert organization]’s project “[insert project title], are tax deductible for US citizens. You will receive a receipt upon check-out.

Template to Supporters

Subject Line: Win JetBlue tickets by supporting [organization name] in September

Hi [name],

We cannot thank you enough for your support for [organization name] over the past several [years]. Your support has helped [insert cause, ex: more children in Colombia go to school, rescue dogs in Peru], thank you!

Because you are one of our biggest supporters we thought that you would be interested in a new fundraising tool that will help us spread the word and fundraise for [insert cause] and give you the chance to WIN TWO JETBLUE TICKETS this September

[insert information about your cause for the donor – facts, figures and why it’s an important cause]

You may know that we work with GlobalGiving, an online fundraising platform that connects donors to projects they love. GlobalGiving has a fundraising tool that allows supporters to fundraise for projects that are meaningful to them. You can check it out here. So, where does the JetBlue ticket come in? As a thank you to top fundraisers, GlobalGiving will be giving away two JetBlue tickets (fare restrictions apply), to the fundraiser that raises the most funds, and secures at least 10 unique donors in the month of September

Would you like to learn more? Please feel free to send me an e-mail at [insert e-mail address] or give me a call at [insert phone number] I would love to talk with you more about this opportunity.

Thank you for all your support!

All the Best/Warm Wishes,

  • Would you like GlobalGiving to host a fundraiser training for your supporters? Express interest here! If we get enough interest, we will organize a training for your supporters.
  • Would you like to set-up a time to talk one-on-one about the campaign? Sign up here!

Still have questions? We would love to help! Feel free to send questions to, Katherine at ksammons@globalgiving.org

 

The Photo Contest is here!

Posted by Katherine Sammons on June 5th, 2013

It’s Photo Contest time! A striking image captures the attention of the audience. The power of photos translates to your project pages as well. Your project’s main photo is often the first thing donors see when searching for projects to support. We have found that donors spend about 30 seconds on a project page before deciding to donate or not. Photos are a powerful tool that helps capture a donor’s attention.

To promote your photos, GlobalGiving is hosting our fourth annual Photo Contest.

Relief International - Give Relief

Relief International

 

How it works

Submit your photo(s) on your project page, let us know which photos you want to submit for the contest. The finalist will chosen by an outside judge. Then, the finalist will move on to voting. The photo with the most votes will be awarded a $1,000 bonus prize to their project. This is a great way to get your donors, volunteers, and supporters engaged!

How to submit your photos:

1. Upload your photos to your project page by June 28, 2013 at 11:59 pm EDT. Find out how to upload a photo here. Each organization may submit up to 3 photos total for the competition

2. Find your photo’s web address. Here’s how you do that.

3. Submit the web addresses of your photos in this entry form

You must submit the entry form no later than 11:59 pm EDT on June 28th.

Photo Contest Terms and Conditions

  • The photo contest submission deadline is 11:59 pm EDT on June 28, 2013.
  • All photos must be uploaded to the relevant project page and approved for the GlobalGiving website to be considered for submission.
  • Any new photos that must be approved to go on a project page must be submitted no later than 11:59pm EDT on June 25th.
  • Only organizations that have active projects on www.globalgiving.org (not globalgiving.uk or any of our corporate sites) may participate.
  • Only the top 15 photos in each category will move on to the voting page. The five categories are:
    • Give Knowledge
    • Give Hope
    • Give Green
    • Give Relief
    • Give Support
  • Your photo will be placed into the category based on the primary theme of the project for which the photo was submitted.
  • The top 15 finalists from each category will be chosen by a third-party representative.
  • The 15 finalists from each category will be uploaded to GlobalGiving.org for voting.
  • Voting takes place from July 15, 2013 at noon EDT until July 31, 2013 at noon EDT.
  • Votes will be counted based on email address. Only unique email IDs will be counted towards a unique vote.
  • Each vote must be confirmed via email. Once a vote has been made the voter will receive an email from GlobalGiving to confirm. Only upon confirmation will that vote be counted.
  • An individual may vote for as many photos as they wish, but they may only vote once per photo.
  • Any activity not in the spirit of having unique individuals vote will not be counted towards vote totals and will disqualify an organization from winning any of the prizes.
  • GlobalGiving will be monitoring all voting activity and will cross match email addresses, names, countries, and IP addresses to determine the validity of all voters. Votes that are deemed as fraudulent will be removed and may disqualify the organization from winning any prizes.
  • The one photo with the most votes overall at noon EDT on July 31 will be awarded a $1,000 bonus to support the organization’s project and will be featured on the GlobalGiving homepage for a full day.
  • One runner-up from each of the five categories will each be featured for a full day on the GlobalGiving homepage and will be highlighted through GlobalGiving’s social media outreach.

If you have any questions, please contact Katherine Sammons at ksammons@globalgiving.org.

photo contest photo 1

Friends of the Columbia Gorge

How themes are chosen

You will be placed into the category based on the primary theme of the project for which the photo was submitted.

      • Give Knowledge
        • Education
      • Give Relief
        • Health
        • Disaster Recovery
      • Give Support
        • Microfinance
        • Humanitarian assistance
        • Children
      • Give Hope
        • Economic Development
        • Women and Girls
        • Human Rights
        • Democracy and Government
        • Sport
      • Give Green
        • Environment
        • Animals
        • Climate Change
        • Technology

Join us for an expert webinar on photo editing

Want to learn photo editing tips and trick? Join us for a webinar on photo editing with, Angela Wu. Angela, is a talented photographer and photo editing pro. We will also be going over general Photo Contest questions and donor mobilization tips. Join GlobalGiving and Angela on Friday, June 21 at 9 am EDT or 3 pm EDT to learn more about the Photo Contest and how to make the most out of your photos.

Prizes

  • The one photo with the most votes overall at noon EDT on July 31 will be awarded a $1,000 bonus to support the organization’s project and will be featured on the GlobalGiving homepage for a full day!
  • One runner-up from each of the remaining categories will each be featured for a full day on the GlobalGiving homepage and will be highlighted through GlobalGiving’s social media outreach.

 

New Feature for Leaders and Superstars: Microprojects!

Posted by Katherine Sammons on December 10th, 2012

GlobalGiving is excited to announce a new feature, microprojects! Do you have a student you want to provide with a scholarship or do you need to  fund a piece of equipment needed to implement your project? Well, microprojects can help you with that.

We have been anxiously awaiting this feature at GlobalGiving and we are happy to say microprojects will exclusively be available to GlobalGiving’s Superstars and Leaders!  Our Business Development team has been hard at work and this new feature comes courtesy of Microsoft.

You may now be asking yourself, what is a microproject and how is it different from projects I currently have on GlobalGiving?

  • A microproject is a one-time fundraising effort to help achieve a specific activity or outcome.
  • Microprojects can either benefit specific people or an activity with a reasonably small amount of funding.
  • A microproject has 90 days to become funded. After the 90 day period it will expire.
  • Microproject budgets are limited to $250-$10,000.
  • Unlike projects on GlobalGiving’s website, microprojects do not have donation options. Donors will fill in the amount they would like to donate (GlobalGiving’s $10 minimum still applies).
  • Microprojects are tied to a parent projects (parent projects are like projects you currently have on the site and your parent project can be a project you already have up).
  • A parent project must be uploaded and approved before entering microprojects.
  • Organizations may have 25 microprojects active on the GlobalGiving.org site at anytime.
  • Reporting is different as well. Microprojects require one report either after funding or after 90 days of expiration, whichever comes first.

Microprojects are meant to help your projects receive funding for specific activities or for specific beneficiaries. They are meant to be funded quickly and give donors a chance to see what or to whom their donation is directly benefiting. Microprojects will all go through the same approval process as projects, so not all microprojects will be approved if they do not fit within the criteria.

 That is a lot of information! So, what are examples of microprojects and parent projects?

–”$500 will send Grace to school for a year.”

•Parent Project: Scholarships for 100 girls in Liberia

–”$200 will buy Deepti a new goat.”

•Parent Project: Improving the Livelihoods of women in India

–”$400 will provide Oscar with job training.”

•Parent Project: Vocational training for Youth in Argentina

Want to get started right away? Here is how to enter microprojects:

Entering microprojects is very similar to entering projects on GlobalGiving.

  •  Sign-in to Project Entry
  • Once on your dashboard click the orange button “”+add a project””
  • One you are on “”Add a New Project”” you will be able to choose “”Project Type””
  • Click “”Microproject””
  • Once you have chosen microproject you can choose which parent project you would like to be tied to your microproject
  • Fill out the information on your microproject and submit for approval. Approval takes about 1-3 business days.

 

Questions about microprojects?

Please feel free to send questions to Katherine Sammons, ksammons@globalgiving.org

The Gift that Keeps on Giving: GlobalGiving’s Recurring Donation Campaign

Posted by Katherine Sammons on December 10th, 2012

The holiday season is in full swing and there is no better time to talk to your donors and supporters about the Recurring Donation Campaign. GlobalGiving’s Recurring Donation Campaign began December 1, 2012 and will end at 11:59 pm on December 31, 2012. Click here to read the full terms and conditions and to access the leaderboard.

Haven’t taken advantage of the Recurring Donation Campaign yet? Not a problem. Matching funds are still available! Below you will find ideas for how to make the Recurring Donation Campaign part of your holiday strategy and an email template to help you communicate your “ask”. 

 

Give Recurring Donations as Gifts 

Let donors know that they can give recurring donations as gifts to their family and friends for the holidays. What a great gift option! To make a recurring donation as a gift, click the “Gift or in-honor of” tab, fill out the gift or in-honor information and then at checkout choose the “monthly” frequency options. And just like that you have given the gift that keeps on giving! For step-by-step instructions click here.

 

Tips and Tricks

  • Segment your emails. Consider changing your messaging depending on your audience. Send emails to people who have given, supporters/volunteers and people in your general network.  Changing your approach and messaging depending on the audience will help you get your message out appropriately to each group
  • Write a Facebook status regularly about the campaign
  • Ask your board members, staff and volunteers to share information on the campaign to people within their network and set a goal for the number of asks. For example, every board member tells 10 people in their network about the Recurring Donation Campaign and asks those people to give. Say you have 5 board members, that is 50 asks!


Sample donor email

Hi _________,

Did you know that for only $___ per month – the cost of one [coffee, lunch at a restaurant, sandwich, dinner, etc] – [Your organization] can provide [service or good] to [group] in [country]?

[Include a short personal anecdote about the work that your organization does related to the service you talked about above.]

We depend on donations to make sure we can provide this valuable [service or good] to the community each month. Help us provide a reliable [service or good] to more [people, animals, etc] by signing up for a recurring donation! A recurring donation is easy to set up and automatically goes to your credit card each month so you can help provide a steady income for [the community we work with]without having to worry about making separate donations each month.

By signing up for a recurring donation now you can double your impact through GlobalGiving’s Recurring Donation Campaign! GlobalGiving is matching recurring donations 100%, please click here to learn more. GlobalGiving is also giving away additional $500 grants! We need at least 10 new recurring donations before the end of the day Sunday, December 31 EDT in order to be eligible for bonus grants. Can we count on you?

Sign up for a recurring donation here:  [Link to your project page]. Be sure to click on the “monthly recurring” option below the large orange “donate” button. Here, you will find instructions on setting up a recurring donation.

Want to give the gift that keeps on giving?  Recurring donations can also be given as gifts! Here, you will find instructions on setting up a recurring donation as a gift or in-honor of someone special.

Will you give up one [coffee, lunch, dinner, etc] a month to help [your community]?  Thank you for your support in this campaign!

Best wishes,[YOUR NAME]

Questions?

Questions about the Recurring Donation Campaign? Contact Katherine Sammons, ksammons@globalgiving.org