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Increase your fundraising footprint with this year’s #GivingTuesday tips from GlobalGiving

Posted by Jacqueline Lee on November 24th, 2014

#GivingTuesday is coming up on December 2, 2014. Do you have your fundraising strategy planned and ready to go?

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“GivingTuesday is a global day dedicated to giving back…charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.” - GivingTuesday.org

 

GlobalGiving recently hosted 2 webinars for YouthSpark projects participating in Microsoft’s “Everyone Starts Somewhere” campaign. These webinars included #GivingTuesday tips for fundraising on the big day. Our team would love to share these tips and case studies with you. If you missed the webinar, don’t worry, please find the recording here: Microsoft YouthSpark #GivingTuesday webinar

Getting Ready – Last Minute Tips & Tricks

Follow the steps below to get you and your team ready for the big fundraising day!

1. Set Goals

Think about how many people do you want to reach? Ask yourself how much funding does your organization want to raise? This will help you to stay focused, align your actions with the end goal, and in the end evaluate what you did well and what you can do better next year.

  • #GivingTuesday Funding Goal (excluding matching funds and bonus prizes): ­____________
  • How many donors do you need to reach your funding goal?: ________________

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2. Understand the Terms and Conditions & Set Donors’ Expectations

Make sure you have read and reread the terms and conditions of #GivingTuesday. If you have questions about any of the terms or need clarity, please do not hesitate to contact us! Are you involved in a matching campaign that has specific terms and conditions? Make sure you share these terms and conditions with your donors. Remind them how they can help you meet your goals and impact. Setting clear expectations will create a better experience for your donors which will increase the chance in their future participation – they might even invite their friends and family to give.

2014_Microsoft YouthSpark GivingTuesday Campaign Times

2014_Microsoft YouthSpark GivingTuesday_Campaign Times in EST time

3. Plan your Communication Strategy

Create a calendar including steps leading up to and on the day of. Devise a schedule for reaching out to your advocates, volunteers, donors, and social media supporters. Think about which platforms and methods of communication your donors, volunteers, and advocates use most. Through their preferred modes of communication, think about when and how often you will reach out to them. Assign staff to monitor customer service and response to these different platforms. Be prepared to re-post your supporters’ Facebook posts, retweet your advocates’ tweets, and respond to emails immediately. Get creative!

StayClassy shared an experience about an organization that planned their communication strategy months ahead utilizing social media, email and phone calls. By the end of #GivingTuesday, the organization “had blown their $25,000 goal out of the water and raised $97,148.”


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4. Join the Conversation.

Use #GivingTuesday and other popular hashtags in Twitter and Facebook to spread awareness of your campaign by joining existing conversations. By joining larger existing conversations, your organization can tap into an audience not already familiar with your cause and work.

5. Prep Your Content.

Prep campaign messaging not just for your organization, but create easily sharable and customizable email templates, Twitter posts, Instagrams, and Facebook posts that your networks can share with their networks.

  • Write a project report for GlobalGiving. Submit your project report to GlobalGiving before Bonus Day,and request that it be sent out on December 2nd. In your project report include an update about your project, a quote from a beneficiary, and/or story of one of your beneficiaries. Also, don’t forget to include a call to action for donors to give on Bonus Day. Your project report should inspire them to give.
  • Write and send messaging for your fundraisers to use on #GivingTuesday. You want to make sure that assisting your organization is easy for them, and that they are sharing the correct information. Include a template email, sample tweets, and sample Facebook posts, if relevant.
  • Put together your social social media plan and have Facebook posts and tweets ready to send for the big day.

6. Mobilize Your Current Network.

Turn your donors in to  fundraisers. Instead of asking donors to give this year, why don’t you ask them to share your message this year? Ask them to invite their networks.

  • Identify potential donors, such as board members, former volunteers and interns, and friends/family
  • Identify donor captains. Donor captains are responsible for raising a funding goal on the day of #GivingTuesday… for example, a donor captain may be a former intern that is excited about your work and pledges to raise $300 from 20 donors for your project. Donor captains help your organization grow its network of supporters.
  • Contact donor captains. Let them know why you are asking for their help and tell them how they can help. Remember your donor captains are individuals that care about your organization, the work you are doing, and most importantly they care about you (the number one reason why people give is because someone they know and trust asked them too).

7. Don’t Forget to Thank your Donors!

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Engage with your donors positively and proactively. GlobalGiving makes it easy for nonprofits to thank their donors through the donation manager. Click here to learn more about the thank you note feature

Success Story

GivingTuesday.org shared a great success story about an organization who combined the above tips (joining the conversation, engaging community, using social media, and getting creative) to create a successful 24-hour fundraising campaign. For #GivingTuesday, an organization created a photo campaign that included the organization’s specific hashtag and #GivingTuesday. The nonprofit asked local students, volunteers, and community members to give back by participating (not giving), and this resulted in not only more than 1,000 photos with the organization’s messaging being shared on social media, it amplified their organization’s message to the larger #GivingTuesday community, and the organization raised approximately $10,000 in donations.

We hope these tips help you create a solid and effective campaign strategy for this year’s 24-hour day of giving back. Best of luck this #GivingTuesday!

Microsoft YouthSpark #GivingTuesday

Check out these additional great resources that were sourced for this article and provide additional fundraising tips and strategies:

Listen, Act, Learn. Repeat.

We know your time and resources are valuable. We want to help you be as effective as possible with those resources, and we’ve seen that effectiveness is driven by a cycle of progress that involves listening, acting, and learning (and repeating — doing it all again). Think about the questions below in order to test how your strategy worked.

  • LISTEN: You just read tips for a creating a successful #GivingTuesday.
  • ACT: What is one way you are going to fundraise for #GivingTuesday?
  • LEARN: How will you know whether your fundraising strategy worked? What results will you look for in order to measure success?

Ebola Care app helps aid workers combat Ebola

Posted by blake on November 12th, 2014


We are happy to announce an exciting opportunity for GlobalGiving organizations!  If your organization is on the front lines fighting Ebola then we can help. The Ebola Care project is an initiative by Journey and GlobalGiving to provide aid organizations with the tools they need to make data collection easy and simple.

The following post was written by Philip Joubert from Journey.

The problem with paper forms
Soon after starting the Ebola Care project, we connected with Sam Herring, the data manager at a nonprofit combating Ebola in Liberia called More Than Me. He said that his “biggest priority is getting data from the field faster,” and asked us to help. Like Sam’s team, your staff is likely using paper forms to collect data. Unfortunately, working with paper forms can be very frustrating – it’s a time-consuming process to enter data into a computer and by the time you get access to the data it’s already old.

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It can take days or weeks for data to become available

The Ebola Care App

Sam worked with us to develop the Ebola Care app, which runs on Android phones and completely replaces paper forms. Results from the two pilots run in Liberia have been extremely positive, and we are now in the process of deploying more than 1,000 phones to aid organizations in West Africa.

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Sam Herring is using the app to manage Ebola efforts in Liberia

How it works
The Ebola Care app consists of five modules:  contact tracing, ambulance pickups, case files for orphans, quarantine monitoring, and tracking outreach events. Aid workers use the app to collect data, which is immediately available online to decision makers.

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The Ebola Care app gives organizations real-time access to data

The data is accessed on Google Spreadsheets, and can be imported into different reporting tools like Excel. Ebola Care has an API which allows you to integrate with almost any reporting tool.

Joining the Ebola Care project
Getting access to Ebola Care is completely free for aid organisations fighting Ebola. If your organization signs up you’ll receive the following:

  • The Ebola Care app
  • Android phones for your team
  • Reporting through Google Spreadsheets
  • Technical Support

We also hope to supply SIM cards and airtime for the phones, however the details are still being finalized.
GlobalGiving partners can complete this form to secure your place in the Ebola Care project.

Frequently Asked Questions
Will my organization need training?
The app has been designed to be extremely simple to use, and it guides users through the entire processes. Your organization will also receive training materials.

When will I receive the phones?
The phones will be delivered starting early December.

One of my forms is not listed as a module. Can I still use the app?
Yes! You can request a module and we’ll add it. All you need to do is send us an example of the paper form and tell us a bit about your process. It will only take a few days for the new module to become available in the app.

How do I apply for the phones and app support?
Fill out this form and let us know what you need!

Microsoft YouthSpark #GivingTuesday has gone global!

Posted by Jacqueline Lee on October 29th, 2014

 

gtsavethedateWe are excited to announce that this year, donors in the UK and US are able to make their donations go further while supporting their favorite projects!  Participating projects are able to fundraise on both GlobalGiving.org and GlobalGiving.co.uk, our sister UK site. Only YouthSpark designated projects active on GlobalGiving.org may participate in the campaign, so we are extending an invitation to our Leaders and Superstars with projects that work with youth ages 6-24 in the areas of education, employment, and/or entrepreneurship to join YouthSpark and the 2014 Microsoft YouthSpark #GivingTuesday campaign. Continue reading for more details…

Going global…   geographicglobaldonors

Projects currently listed on GlobalGiving.co.uk that would like to participate in this year’s Microsoft YouthSpark #GivingTuesday must cross-post to globalgiving.org by completing this expression of interest form, completing any necessary due diligence, and answer the YouthSpark eligibility questions in PE for each eligible project by November 10th (see below for details on how to join YouthSpark).

YouthSpark projects currently listed on GlobalGiving.org that would like to engage UK donors should complete the cross-posting process to GlobalGiving UK‘s site by November 25th. Let the UK team know you’re interested here as soon as possible.

Campaign details

There will be $350,000 USD total in matching funds released in buckets at two times. In addition to the matching funds, for 24 hours, projects will be competing for bonus prizes including most unique donors and most funds raised. All donations across both sites, matching, and bonus prizes will be calculated in USD on one leaderboard hosted on GlobalGiving.org. If you choose to fundraise on both GlobalGiving.org and GlobalGiving.co.uk on #GivingTuesday (December 2, 2014), we advise you to direct your UK donors to your GlobaGiving.co.uk project page link and direct US donors to your GlobalGiving.org project page link.

We would like to note that last year’s #GivingTuesday matching funds ran out very quickly. We have worked to create a campaign structure to address this. However, we do recognize and would like to set expectations accordingly, that matching funds may go quickly again this year.

You can find the full terms and conditions for this year’s Microsoft YouthSpark #GivingTuesday HERE.

Projects participating in Microsoft YouthSpark #GivingTuesday are not eligible for GlobalGiving’s Year-End Campaign (a fundraising initiative on GlobalGiving.org).

How to join YouthSpark youtsparkeligibility

November 10th is the deadline to submit your eligibility to participate in Microsoft YouthSpark #GivingTuesday.

In order to apply, all projects must first be active on GlobalGiving.org. Once active on GlobalGiving.org, projects then need to be designated as “Eligible for YouthSpark” through project entry (PE).  See this previous post for instruction on how to designate your project for YouthSpark.

 

Microsoft YouthSpark #GivingTuesday Campaign Webinar

Mark your calendars: if you choose to participate in this campaign, join us for a webinar with tips to get prepared for #GivingTuesday, including potential matching fund scenarios and recommended communication for donors.

Date: November 19, 2014

Times: 6 am PST/9 am EST and 12 pm PST/3 pm EST

Webinar link: anymeeting.com/globalgivingus1

Sign up here!

Please email projecthelp@globalgiving.org for any questions. Best of luck this holiday season!

Microsoft YouthSpark #GivingTuesday terms and conditions are here

Posted by Jacqueline Lee on October 29th, 2014

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Microsoft’s YouthSpark #GivingTuesday campaign on GlobalGiving is around the corner (December 2, 2014), and we are gearing up for the 24-hour day of giving! We have finalized the details of this year’s campaign, and we are happy to share that there will be $350,000 USD in matching funds total, half of which will be released at two different times and matched 100% up to $500 USD per donor per project. Projects will also be competing through the entire day for bonus prizes for most unique donors and most funds raised. Please see full terms and conditions below:

Microsoft YouthSpark #GivingTuesday 2014 Terms and Conditions:

Eligibility

  • Only YouthSpark designated projects/microprojects will be matched.
  • YouthSpark projects and microprojects must be on www.globalgiving.org in order to participate in Microsoft YouthSpark #GivingTuesday, but donations made on both www.globalgiving.org and www.globalgiving.co.uk will be eligible for matching and bonus prizes.
  • Organizations newly referred to GlobalGiving’s platform by Microsoft must have all application materials submitted by November 10, 2014 00:00:01 ESTin order to participate in Microsoft’s YouthSpark #GivingTuesday.
  • To express your interest in cross-posting your project from www.globalgiving.co.uk to www.globalgiving.org , you must submit the form to globalgiving.org by October 30, 2014 and must have all updated application materials, if needed, submitted by November 10, 2014 00:00:01 EST in order to participate in Microsoft YouthSpark #GivingTuesday. Our Partner Services Team at GlobalGiving.org will respond to your expression of interest form if any further information is needed.
  • To express your interest in cross-posting your project from www.globalgiving.org to www.globalgiving.co.uk, you must submit the form and must have all updated application materials, if needed, submitted by November 25, 2014. GlobalGiving.co.uk will respond to your expression of interest form if any further information is needed.
  • If not already done, current projects and microprojects must submit their “Eligibility for Microsoft YouthSpark” through project entry (PE) to GlobalGiving for approval by November 10, 2014, in order to be eligible for Microsoft YouthSpark #GivingTuesday matching funds and bonus prizes. Approval will be determined by GlobalGiving staff.
  • Eligible projects and microprojects will be identified with a banner on the day of the Microsoft YouthSpark #GivingTuesday campaign.

Matching Available

Bonus Prizes

  • Participating projects will be eligible for the following bonus prizes, calculated from December 2, 2014 00:00:01 PST / 03:00:01 EST / 08:00:01 GMT to December 2, 2014 23:59:59 PST / December 3, 2014 02:59:59 EST / 07:59:59 GMT:
    • 1st place for the project/microproject that secures the most unique donors: $5,000 USD
    • 2nd place for the project/microproject that secures the 2nd most unique donors: $2,000 USD
    • 3rd place for the project/microproject that secures the 3rd most unique donors: $1,000 USD
    • 4th place for the project/microproject that secures the 4th most unique donors: $500 USD
    • 1st place for the project/microproject with the most funds raised: $5,000 USD
    • 2nd place for the project/microproject with the 2nd most funds raised: $2,000 USD
    • 3rd place for the project/microproject with the 3rd most funds raised: $1,000 USD
    • 4th place for the project/microproject with the 4th most funds raised: $500 USD
  • If projects/microprojects tie for any of the most unique donor bonus prizes, then the tied project/microproject with the most funds raised will receive the bonus award.
  • If projects/microprojects tie for any of the most funds raised bonus prizes, then the tied project/microproject with the most unique donors will receive the bonus award.
  • All bonus prizes will be finalized in USD at December 2, 2014 23:59:59 PST / December 3, 2014 02:59:59 EST / 07:59:59 GMT pending GlobalGiving’s approval.
  • All bonus prizes will be disbursed to successful projects by globalgiving.org in USD at the end of January with the rest of the donations raised in December.

Donation Eligibility

  • Donations will be matched up to $500 USD (approximately £312; exact exchange rate to be set at the start of the day) per unique donor per project. Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We will actively monitor these and other parameters in our system to ensure that only unique, distinct donors are counted.
  • All bonus prizes and matching will be calculated in USD. Donations made in GBP will be converted to USD using the exchange rate set at the start of the day and disbursed by GlobalGiving as per GlobalGiving’s disbursement policy.
  • Donations made on globalgiving.co.uk will be disbursed to your organization by GlobalGiving UK. They will be collected from donors in GBP and sent in the disbursement currency requested.
  • Only online donations (credit card or PayPal) are eligible for matching funds on GlobalGiving.org. Only online donations (debit card, credit card, CAF Online or PayPal) are eligible for matching funds on globalgiving.co.uk.
  • Donations made on any GlobalGiving corporate or third-party sites using GlobalGiving’s API are not eligible for matching. Additionally, donations made by gift card, check, JustGiving, or text-to-give are not eligible for matching funds.
  • Please note that Microsoft and GlobalGiving maintain the right to make a final decision on all matters concerning the allocation of bonus prizes and matching funds and reserve the right to adjust results if necessary.
  • Please note that GlobalGiving will monitor and review all donations made through this offer.
  • Please note that all donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.

Tax Efficient Giving & Fullfillment Fee

  • GlobalGiving.org is a registered nonprofit in the United States. Donations made on globalgiving.org can only be claimed as tax deductible contributions on United States tax returns.
  • GlobalGiving.co.uk is a registered charity in the United Kingdom. Donations made on globalgiving.co.uk by UK tax payers that provide a full postal address can be claimed for Gift Aid (providing 25% extra to the projects receiving donations).
  • Fulfillment fee for donations: globalgiving.org retains a 15% fulfillment fee, and globalgiving.co.uk retains a 10% fulfillment fee on donations. The fulfillment fee does not apply to the matching funds. The fulfillment fee covers all transactional charges such as credit card fees, as well as helps cover the costs we incur to promote organizations and projects, provide them with fundraising training and tools, and maintain and improve our online technology in order to keep connecting projects with new donors. GlobalGiving.org offers donors the opportunity to “add on” the fulfillment fee as a direct donation to GlobalGiving, in which case the fulfillment fee will not be retained from the original donation.

GlobalGiving Bonus Day Support

Join us on Wednesday, November 19, 2014, for a webinar on getting prepared for #GivingTuesday, including potential matching fund scenarios and recommended communication to donors.

Questions about Microsoft YouthSpark #GivingTuesday? Please email projecthelp@globalgiving.org.

 

Fail Forward

Posted by Katherine Sammons on September 8th, 2014

Two years ago, GlobalGiving invested a lot of time and energy to rebuild our fundraiser feature.  The fundraiser tool allows donors to raise money on behalf of their favorite projects on GlobalGiving, usually around a specific event like a birthday or marathon.  We thought this would be a great tool not just for our donors, but for our nonprofit partners as well.  We wanted to encourage our nonprofit partners to use the tool, so we created a special campaign that would reward organizations when their supporters raised money through the fundraiser tool for their projects during the month of September 2013.  We wrote the terms, set aside several thousand dollars in prize money, held a training webinar, built a leaderboard, and answered a LOT of questions. We set goals for the campaign around the number of organizations that would participate and the total donations that would be raised.

Fundraiser Campaign Leaderboard

Fundraiser Campaign Leaderboard

When the end of the campaign came around, we discovered that we hadn’t hit our goals.  Fewer than a dozen organizations had actually participated in the campaign and we hadn’t helped them raise the funds we were expecting.  On top of that, we found that our team had spent a lot of time managing the campaign – answering questions, training organizations, and trying to make a very complicated campaign easier to understand.  Because we track how we spend our time each day, we discovered that we actually spent significantly more time on this campaign than almost any previous campaign, but we raised far less money.  By any measure, this campaign was a failure for GlobalGiving (although the few organizations that did participate did an excellent job!).  We could have just ignored this campaign and never talked about it again.  Alternatively, we could have ignored the results and done the exact same campaign the next year.

Instead, we reached out to some organizations that participated and some that didn’t participate to find out what these organizations thought of the campaign. We learned that the rules of this campaign were too complicated – GlobalGiving didn’t do a great job explaining these complicated rules to our nonprofit partners, and likewise, it was difficult for them to explain the rules to their donors.  We also learned that the timing of the campaign didn’t align well with many organizations’ outreach–it was hard to dictate when their advocates wanted to use fundraising pages based on our campaign’s timeline.  We met as a team to figure out what went well and what could be improved about the campaign. We shared those results, both internally within our staff and with some of our external partners. Ultimately, we decided to not run the campaign the following year and instead use the time and money to add an additional Bonus Day in 2014 – the type of campaign that our partners said they valued the most.

It is hard to admit when an idea or experiment doesn’t work, but it’s especially important in the development arena to not just admit when something fails, but to learn from that failure. (Let’s call these “Fail Forward” stories!) nonprofits can’t afford to make the same mistakes again and again; our missions are too important. Sharing your failures with your peers can help move the whole sector forward.

That’s why we want to hear your Fail Forward stories – and we’re offering some incentives!

 

Now through October 10th, organizations that submit Fail Forward stories via GlobalGiving project reports will be eligible for cash prizes and social media promotion. This is a unique opportunity to share your organization’s story with GlobalGiving’s supporters.

Need some inspiration? Check out this website for more examples and information about why this is important.

 

How does it work?

  1. Submit a GlobalGiving project report for your donors featuring a story about a time that your organization tried something that didn’t work, but learned something that ultimately helped improve your work
  2. Once you’ve submitted your report, use this online form to send us your project ID and the date of your report by Friday, October 10th.
  3. GlobalGiving will review all the submissions and the top three stories will be featured in GlobalGiving’s social media and will receive cash prizes.  First place will receive $1000; second place will receive $600; and third place will receive $400.

 

*What is GlobalGiving looking for in a Fail Forward story?

A clear and compelling story that includes a description of:

  • What your organization was trying to achieve and why
  • What the idea or method was that you tried
  • Why the idea or method failed – admit responsibility!
  • What your organization learned from the experiment
  • How your organization is using that experience to improve its work

Don’t forget — part of talking about failure is admitting responsibility. We’re not looking to create a circle of blame, but instead, to take ownership over our own work, and also to be set free from past mistakes because we’re learning and growing, and ultimately improving from them!

YouthSpark Bonus Day on June 25th – 100% match!

Posted by Katherine Sammons on June 11th, 2014

The YouthSpark Bonus Day is right around the corner! On June 25th Microsoft is matching eligible donations to YouthSpark projects at 100%. This is an amazing opportunity for your organization to engage your donors and reach your project’s fundraising goal.

If your project is eligible for the YouthSpark program you will find a YouthSpark banner on your project page. Click here for an example of the YouthSpark banner. You can read the full terms and conditions below.

Terms and Conditions

  • The Microsoft YouthSpark Bonus Day will begin June 25, 2014 at 12:00:00 PM (EDT) (noon) and will end June 26, 2014 at 11:59:59 (EDT). There are $200,000 available in matching funds from Microsoft.
  • Matching is applied at 100% for every donation from $10 up to $1,000 per donor per project/microproject until matching funds run out.
  • The project or microproject that raises the most funds on Bonus Day will receive an additional $2,500 prize.
  • The project or microproject that has the most unique donors on Microsoft YouthSpark’s Bonus Day will receive an additional $2,500 prize.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address.
  • Fulfillment fee for donations: GlobalGiving charges a 15% fulfillment fee on donations. The fee will not be applied to matching funds.
  • Both projects and microprojects are eligible for matching.
  • Projects and microprojects must submit their “Eligibility for Microsoft YouthSpark” to GlobalGiving for approval by June 18, 2014, in order to be eligible for the June 25th Bonus Day matching funds and prizes. Eligible projects and microprojects will be identified with a banner on each of their pages.
  • Only online donations (credit card or PayPal) are eligible for matching funds.
  • Donations made on GlobalGiving.co.uk or any GlobalGiving corporate sites including Eli Lilly and Benevity are NOT eligible for matching.  Additionally, donations made by gift card, check, or text-to-give are also NOT eligible for matching funds.
  • New projects/microprojects must be submitted by June 18, 2014 in order to participate in Microsoft YouthSpark’s Bonus Day.
  • Please note that Microsoft and GlobalGiving maintain the right to make a final decision on all matters concerning the adjudication of Bonus Day matching funds and reserve the right to adjust results accordingly.
  • Please note that all donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.

Bonus Day Tips and Tricks

We recently hosted a webinar about the YouthSpark Bonus Day and shared tips and tricks for a successful fundraising day. If you were not able to attend or would like to listen again you can find the recording and presentation here.

Joining YouthSpark

Does your organization want be part of the YouthSpark program?  In order to qualify, your organization needs to be (1) working with youths between the ages of 6-24 in the areas of education, job training, or entrepreneurship and (2) currently in Leader or Superstar status on GlobalGiving.

You can apply to participate in YouthSpark programs by filling out the “Eligibility for Microsoft YouthSpark” in the Project Entry System using the following two steps:

1. To fill out the section, click “edit project” and go to tab 1 (Basic Information).  Once on tab 1 scroll down to the end of the page. You will then see a field called “Eligibility for Microsoft YouthSpark”.  Answer “Yes”.

2. Enter the number of unique youths that are benefitting from your project.

YS Blog Photo

After you have completed these two steps, you will see that our system has calculated dollars per youth for you. The “Dollars per youth” field is not editable. This field is calculated by taking your requested funding amount and dividing it by the number of unique youths impacted by your project.

Contact Us
If you have any questions about the YouthSpark program, please contact the GlobalGiving team at projecthelp@globalgiving.org.  We look forward to working with you!

Vijana Amani Pamoja’s Learning Journey

Posted by John Hecklinger on May 16th, 2014
VAP Training Session

Nancy Njeri (VAP Program Director), Zipporah Sangiluh (GlobalGiving Storytelling Coordinator), and Enouce Ndeche (VAP Founder and Executive Director)

At GlobalGiving we get excited when we see an organization coming up with new attempts to address real problems that the community itself has identified.   Generally, GlobalGiving believes that this spontaneous generation of possible solutions is what’s missing in how development generally happens.  We get excited when we can observe an organization evolving solutions over time after listening to the people it serves, acting on that feedback, learning from the results, and repeating the process.

In May of 2010, I visited a great organization in Kenya called Vijana Amani Pamoja (VAP) which means “Youth Together in Peace” in Swahili.  It started as a football club in 2003 and has evolved into an instrument for social change.  We originally met VAP through a Nike-sponsored sports for social change network and conference held in Nairobi in 2007.  VAP works with youth in the Eastlands area of Nairobi, which can get pretty rough.  Eastlands is home to a large community of Somali refugees, and has been a fertile recruiting ground for terrorist groups linked with the Somali Al Shabaab organization.  Eastlands is the perfect place for a great organization to make a huge impact on a very vulnerable youth population.  VAP uses soccer as a tool to engage youth in programs relating to life skills, HIV/AIDS, and reproductive health with a focus on helping vulnerable girls.

My visit in 2010 was in connection with VAP’s participation in GlobalGiving’s Storytelling Project.  We approached them to be a part of our early experimentation, and they were enthusiastic and engaged.  I attended a session for coaches getting trained up in collecting short narratives from program participants.  In the end VAP collected over 100 stories from girls participating in their program.  From those stories VAP learned that sexual violence was an even more prevalent problem than they had imagined and that girls were willing to talk about their experiences.  In response, VAP launched a program to enhance girls’ self-esteem – the Miss Mrembo Tournament – a combination soccer tournament, beauty pageant, and educational program involving peer educators and counselors from Nairobi Women’s hospital.

VAP continues to demonstrate its commitment to learning and improvement.  I recently became aware of the scorecard VAP created to monitor and evaluate its programs.   They worked with an umbrella organization called Grassroots Soccer to establish a monitoring and evaluation framework to capture changes in behavior among the girls participating in their programs.  The scorecard is engineered in Salesforce and captures metrics in a way that helps VAP move from counting outputs to capturing outcomes.

VAP continues to evolve its programs based on feedback and community needs.  They launched a vocational training program in 2013 to help girls obtain marketable hairdressing and beauty skills and they consistently look for ways to validate their approach.  In a recent newsletter to donors VAP described how it is linking up with researchers evaluating the potential of HIV oral self-testing.  Yet again, VAP is demonstrating its commitment to experimentation and learning.  They are considering including HIV oral self-testing in its annual Kick & Test soccer event and they are willing to work with evaluators to maximize learning and to share results.

Currently VAP works with more than 2,700 participants in its HIV “Skillz” program and 1,200 girls in its “Mrembo” program.  They have participated in various funding opportunities with GlobalGiviung, but they are still a small organization with modest funding needs.  GlobalGiving’s existing Partner Rewards system ranks them as Leader – one step below the top ranking of Superstar.  In GlobalGiving’s new Effectiveness Dashboard, VAP ranks very high in Listening, Acting, and Learning.  In early 2015, GlobalGiving will link these two ranking systems in a way that creates more visibility and status for organizations like VAP that demonstrate a commitment to the Listen, Act, Learn, Repeat cycle.

GlobalGiving has helped VAP at various points in its learning journey, but VAP independently seeks out learning opportunities on its own.  VAP provides a great example of the organizational behaviors that GlobalGiving believes will ultimately lead to better human outcomes.  While we don’t know for sure what kind of lasting change VAP causes in its community, we do know that more and more individuals are being helped with issues that the individuals themselves have identified as problematic, and those efforts link nicely with what development experts believe to be key levers for improving human development.   GlobalGiving is placing its bet on organizations like VAP to be the drivers of real change.

Bonus Day May 7th!

Posted by Katherine Sammons on April 9th, 2014

 

It’s time to gear up for Bonus Day! Bonus Day will take place on May 7, 2014.  Bonus Day is a great opportunity for your organization to earn matching funds! GlobalGiving will be giving away $75,000 and two $1,000 prizes. Read on to learn more about Bonus Day, tips and ticks for success, and to sign-up for a one-on-one consultation.

Bonus Day General Logo

 

 

Terms and Conditions 

  • Matching will begin on Wednesday, May 7 at 9:00 AM EDT and will end on Wednesday, May 7 at 11:59 PM EDT, or when funds run out.
  • $75,000 are available in matching funds.
  • Matching is applied at 30% up to $1,000 per donor per project (for example, a donation of $1,500 will receive a $300 match).
  • Only donations made by unique donors per project will be matched.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted.
  • The project that raises the most funds on Bonus Day will receive an additional $1,000 from GlobalGiving.
  • The project that has the most unique donors on Bonus Day will receive an additional $1,000 from GlobalGiving.
  • Projects must be approved and live on the GlobalGiving.org website by May 5, 2014 to be eligible.
  • Only online donations (credit card or PayPal) are eligible for matching. Donations made by check or text-to-give are not eligible.
  • Donations made on GlobalGiving.co.uk or any GlobalGiving corporate sites including Eli Lilly and Benevity are NOT eligible for matching.
  • Funds, such as the Girl Effect Fund and disaster funds are not eligible for matching.
  • We encourage you to get donations in early, because matching funds will likely run out before the end of the day.
  • Please note that GlobalGiving will monitor and review all donations made through this matching offer.
  • GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds.
  • Please note that all donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.

Still have questions? Please contact Katherine at projecthelp@globalgiving.org

Listen, Act, Learn. Repeat. – Prepping for Bonus Day 

For some of you this may be your first Bonus Day as a GlobalGiving partner, but for others it may be one of many. No matter your experience level we hope you find the information below useful. Below please find tips from one of GlobalGiving’s top Bonus Day fundraisers and an article on the importance of great images.

Communication Strategy Brought to You by a Bonus Day Rockstar – RefugeeOne

When putting together your organization’s fundraising strategy take into account the helpful tips below.

  • Call major donors and board members
  • Send a series of emails to your donor network
    • 1st email – Send the week before Bonus Day. Have this message be a teaser. Do not revealing the nature of the match.  For example, “Keep a lookout for an opportunity to make your donation BIG!”
    • 2nd email – Send the Monday before Bonus Day. Include a story about a beneficiary. This is still a teaser (don’t reveal how to give yet).
    • 3rd email – Send the day before Bonus Day. This is the last of the teasers. For example, “Tomorrow get ready to make your donation count. Check your email tomorrow to find out how!”
    • 4th email – Send the day of at 9 am EDT. Reveal the GlobalGiving Bonus Day match and include a direct link to your project page. Saving  information on how to give until the last email will prevent donors from giving too early.

Use GlobalGiving Tools

  • Send out a project report with an update and a Bonus Day call to action. You are able schedule project reports to be sent at a desired date and time. Scheduling your project reports will allow you to manage your fundraising strategy.
  • If you haven’t thanked your donors then now is the time! Use GlobalGiving’s thank you feature to send emails directly to donors that have given to your project(s). Click here to learn more.

It’s all in the Image 

High-quality and captivating photos matter (we promise).  Check out an article written by Caryn Stein. Caryn makes a strong case for the importance of photos.  Her findings will be a great resource for your organization as you decide what content to use when promoting Bonus Day.

Sign-up for a Consultation – We want to help! 

Sign-up for a consultation to talk about your fundraising strategy with Katherine.  She is  here to help you create your plan. Click here to sign-up.

katherine

 

Bonus Day-Feb.12th

Posted by Katherine Sammons on February 6th, 2014

BD leaderboard

GlobalGiving is hosting a Bonus Day on February 12th. Recently, we held a webinar  to go over the terms and conditions, discuss tips and tricks, and review GlobalGiving’s tools in order to make Bonus Day successful for your organization. In case you missed the webinar, or would like a refresher, here’s the summary, slides, and recording of the webinar.

Don’t miss out on an opportunity for your organization to receive matching funds! For one day only, GlobalGiving is giving away $75,000. Read on to learn more.

Bonus Day Highlights 

 Date: Wednesday, February 12th
• Start time: 9:00 am EST
• End Time: 11:59 pm EST
• Matching Funds: $75,000
• Match Percent: 30%
• Bonus Prizes: Two $1,000 bonus prizes available

 

Terms and Conditions 

  •  Click here to see a the full terms and conditions

Tips from Bonus Day veteran RefugeeOne

  • Call major donors and board members
  • Send a series of emails to your donor network
    • 1st email – send the week before Bonus Day. Made the email a teaser, not revealing the nature of the match.  For example, “Keep a lookout for an opportunity to make your donation BIG!”
    • 2nd email – send the Monday before Bonus Day. Include a story about a beneficiary. Still a teaser (don’t reveal how to give yet).
    • 3rd email – send the day before Bonus Day. Last of the teasers. For example, “Tomorrow get ready to make your donation count. Check your email tomorrow to find out how!”
    • 4th email – send the day of at 9 am EST. Reveal GlobalGiving Bonus Day match and include a direct link to your project page. Saving  information on how to give until the last email will prevent donors from giving too early.

GlobalGiving Tools

  • Project Reports 
    • Write a Bonus Day call to action in your project report. But don’t just ask for donors to give. Pair it with a story or update from the project.
    • Get it in quickly! You can easily schedule your reports to be sent out on Bonus Day.
  • Tribute Cards
    • It’s almost Valentine’s Day! Use this opportunity to have donors give a “gift or in-honor-of” using the tab on your project page. Give them the direct link in all your emails, project reports, and social media messages
    • Share a direct link to the “gift or in-honor-of” tab on your project page.  Donors give when it’s easy. Include the direct link in all of your emails, project reports, and social media messages. Here’s how you create the direct link to the “gift” option: Project URL+?show=gift
    • Here’s an example: http://www.globalgiving.org/projects/fund-raising/?show=gift

GlobalGiving Support – We are here for you!

  • Click here to schedule a one-on-one support session.

 

Happy Matching,

Jenn, Emily, and Katherine

Tips and Tricks for Successful Holiday Fundraising on GlobalGiving

Posted by Katherine Sammons on October 1st, 2013

 

Recently we held a webinar on Holiday Fundraising on GlobalGiving. We went over the campaigns GlobalGiving is hosting this holiday season and a holiday campaign strategy. Did you miss it? Not to worry, below please find a summary of tips and tricks, the slides used, and a recording of the webinar.

Want to read the full terms and conditions of all the campaigns listed below? Click here to learn more about the Thank You Promotion, Gifts for Good, The Recurring Donation Promotion, and GlobalGiving’s first ever Year-End Campaign!

Tips and Tricks:

The Year-End Campaignholida pic

  • Make a plan-How does your organization want to reach the $3,000 threshold from 30 donors?
  • Review GlobalGiving’s tools (tribute cards, fundraiser pages, etc.)- Meet with your team, Board Members , volunteers, etc. to review GlobalGiving’s tools to decide which tools your organization would like to utilize.
  • Review GlobalGiving’s campaigns-What works best for your organization?
  • Set-up a call with a GlobalGiving staff member-We are here to help you set-up a strategy by making a plan that best fits your organization. Click here to sign-up for a one-on-one.

Gifts for Good

  • Consider the cost of this promotion for your organization  when determining donation amount-Take in to account shipping costs (including the cost to expedite shipping), the price the product, and the cost of staff time.
  • Give gifts that are unique, interesting, and relevant- Give a gift that is made by one a beneficiary or give a gift from the location where your project is being completed.
  • Include the “story” behind your gift in your description- Where is the gift from? How does the gift tie in to the work your organization is doing?
  • Ship items quickly –Donors that purchase your gift are now your donors, so treat them as such.  Make sure gifts are shipped in a timely manner in order to ensure the gift arrives in time for the holiday. Your donors are looking forward to the arrival of your Gift for Good.
  • Include a personalized note or card in your package-Donors purchased your gift because they are inspired by your work! Thank them and tell them how their purchase for good will benefit your project’s work.

 

The Recurring Donation Campaign

  • Let your donors know that they can give a gift that keeps on giving- Some donors aren’t familiar with the recurring donation option on GlobalGiving. Educate them. 
  • Communicate the match- Make sure that your donors know what to do in order for your project to receive a match. In order for a donor’s initial donation to be matched, the donor must keep it active for at least 3 consecutive months (that’s four months all together)
  • Tell your organization’s story and how their donation will help-Explain how a continuous contribution will help your project succeed. For example, giving $25 ensures that Susan will have writing materials for class.

 

Thank Your Promotion

  • Keep your videos short- no longer than 1 minute-Please keep your video short in order to keep the attention of the viewer.
  • Make sure your video is shot in high resolution-Videos shot in high resolution are desired.
  • Submit content that is relevant to your project- Include footage of your beneficiaries (please always ask permission first), or your field staff, to share your work with donors.

 

The Highlights

  1. Set Goals- When planning for the holidays set goals. Lots of them! Set goals around:
    • Your communication strategy-how many people do you want to reach? And, how will you reach them?
    • How much funding does your organization want to raise during the holiday season?
    • Who does your organization need to help reach the goal? So for example, will your organization need to enlist volunteers, Board Members, and/or former interns?
  2. Mobilize through a campaign- Pick one or more of GlobalGiving’s campaigns to help engage your donors.  Talk with GlobalGiving staff to learn what campaigns fit your organization best.
  3. Create a communications calendar- Put together a communications calendar focusing on dates of communication and type (for example email or phone)
  1. Develop your messaging- Have communication ready and set to send and implement. Make sure you communicate the correct terms and conditions with your donor base. Provide messaging to those helping you fundraise, by creating template emails and social media tool-kit.
  2. Evaluate your progress and prepare to be flexible- Keep track of your project’s fundraising efforts.  If a fundraising tactic is not working for your organization, prepare to be flexible and adjust your strategy accordingly.

 

Resources Just for You! 

•We are here to help!-One-on-one support