Archive for the ‘GlobalGiving’ Category

 

Represent GlobalGiving in your country with the Ambassador Program!

Posted by Alexis Nadin on February 3rd, 2012

Would you like to represent GlobalGiving in your country? Apply for GlobalGiving Ambassadors, a new program that will identify leading GlobalGiving partners to visit other non-profit partners and host workshops overseas. Selected individuals will visit GlobalGiving in Washington, DC for training. Apply online by March 9th.

Every year, GlobalGiving receives emails and phone calls from our partners around the world who are acting as informal ambassadors—hosting workshops to teach other organizations in their community about the value of online fundraising and the tools available through GlobalGiving; providing one-on-one support to organizations that need help uploading due diligence documents or submitting a project report; and organizing informal meet-ups and opportunities for networking and collaboration.

At the same time, everywhere we go, we’re asked “when are you setting up a GlobalGiving office here?” And although we wish we could be on the ground in every country we work in to meet with our partners and to provide in-person support, we don’t have the resources or manpower to make that possible. So, we rely primarily on highly trained fellows and volunteers to visit our partners overseas and to host workshops for organizations interested in joining GlobalGiving. (In fact, we have a brand new GlobalGiving representative headed to Southeast Asia next week!) And it’s working! We’ve received fantastic feedback from organizations about the value of these face-to-face interactions with a member of the GlobalGiving team.

But wouldn’t it be great if we could provide a long-term, consistent presence in one country?

So this year, for the first time, we are excited to be formally supporting our partners who are already acting as informal GlobalGiving ambassadors in their countries, while expanding GlobalGiving’s in-the-field support through the Ambassador Program.

This new program will identify and train one to two Ambassadors to represent GlobalGiving in their country for one year. Selected individuals will have the opportunity to participate in a one-week training in Washington, DC in April or May 2012, where they will learn everything they need to answer frequently asked questions about GlobalGiving’s project entry system, campaigns, corporate partnerships, and more.

What are the Program requirements?

Selected individuals will:

  • Commit to act as GlobalGiving’s Ambassador in their country for one year. We will provide regular check-ins and support to our Ambassadors throughout the year.
  • Be available to come to DC for a week of training in April or May. GlobalGiving will reimburse flight, lodging, and food expenses for this one week stay.
  • Visit GlobalGiving’s partners organizations in the country to verify the projects and reports posted on the site and to offer support to current partners. GlobalGiving will provide a small monthly travel and communications stipend to make these visits and relevant communications possible.
  • Host at least six workshops throughout the country about the value and principles of online fundraising and to support organizations interested in learning more about GlobalGiving.  GlobalGiving will provide a workshop budget. Ambassadors will be eligible for reimbursement for costs directly associated with the workshops.
  • Provide feedback about organizations from the same country that are applying to GlobalGiving for the first. GlobalGiving uses a rigorous due diligence process to vet organizations that are new to the site. On occasion, questions arise about specific organizations. We will seek Ambassadors’ advice when relevant.
  • Help GlobalGiving understand the local non-profit sector in your country as well as any regulations or restrictions that might inhibit organizations from applying to join GlobalGiving.

Who is eligible to apply for the Ambassador Program?

To be eligible for the Ambassador Program, you must:

  • Live and work in a country other than the United States. The main objective of this program is to extend GlobalGiving’s representation outside of the U.S, where GlobalGiving’s office is based.
  • Work for an organization that has been successfully using GlobalGiving’s site for AT LEAST one year.

Preference will be given to individuals who have been active and engaged on GlobalGiving and who have experience working with non-profit networks in their country.

What are the benefits for being an Ambassador Program?

GlobalGiving Ambassadors will benefit from:

  • An all-expense paid trip to GlobalGiving’s office in Washington, DC to meet GlobalGiving’s team and take part in a one-week training.
  • In depth training about online fundraising and GlobalGiving. During the one-week training, we will go over the principles of online fundraising—calling on experts in the office and from the DC area to share their suggestions for utilizing online tools to raise money for non-profit organizations. We will also offer an in depth training in fundraising on GlobalGiving—including how to use the project entry system, attract new donors, benefit from corporate partnerships, and more.
  • Networking opportunities while in the United States. GlobalGiving will organize meetings with strategic partners and potential collaborative organizations during the one-week stay.
  • A modest travel and communications stipend for in-country visits to other GlobalGiving partners.
  • Funding to host workshops for other organizations in your country. The Ambassador Program gives organizations the chance to contribute to the growth of local non-profit networks by providing networking opportunities at workshops and offering information and support for online fundraising.
  • The opportunity to build relationships with and learn best practices from other GlobalGiving partners through site visits and meetings.

Interested? Please apply online here by Friday, March 9th.  We will review your application and get back to you by March 16th to let you know if you have been selected for a second round of applications. Applicants accepted to submit a second application will be asked to provide a letter of recommendation from another organization from the same country.

Apply to join GlobalGiving’s Leadership Council!

Posted by Alexis Nadin on January 27th, 2012

Would you like a larger say in developing GlobalGiving’s campaigns? Would you like to be the first to see new tools and features before they are rolled out on the site? Apply now for GlobalGiving’s Leadership Council, a new advisory committee made up of representatives from our non-profit partners (like you!).  Applications are due Thursday, February 16th.

GlobalGiving is committed to evolving and shaping our online platform, tools, campaigns, and trainings to better meet the needs of our partner organizations. We know that the best way to do this is to seek and act on feedback from you. That is why, over the years, we have invited each of our partners to complete an annual project leader survey. We have encouraged candid dialogue at our workshops throughout the world and requested comments and suggestions via our Project Leader Facebook group.

Our newest initiative, the Leadership Council, is just one more way for us to execute one of four values: Listen. Act. Learn. Repeat. Read about our four values here.

What is the Leadership Council?

The Leadership Council will be a committee of representatives from our non-profit partners around the world. We are looking to identify representatives from a range of organizations: long-time GlobalGiving partners, who have seen how GlobalGiving has changed over the years, as well as some of GlobalGiving’s newest community members, who can bring fresh ideas and new perspectives to the group. Ideally, the Council will be made up of representatives from organizations around the globe—representing GlobalGiving’s diverse base of non-profit partners in the U.S. and over 100 other countries—who have varying access to the internet, experience with online fundraising, etc.

The Council will meet via skype or conference call once every three months (kicking off in April 2012) to discuss important issues related to GlobalGiving—campaigns, pricing, new experiments, project ranking, and more. Council meetings will generally last about two hours. GlobalGiving staff will share new features on the site, ideas for future campaigns, etc. and invite Council members to share feedback and offer suggestions.

The Council will also act as an ad hoc advisory committee, providing occasional feedback on new ideas and features via email and responding to specific questions from the GlobalGiving team that are relevant to your country or background. For example, you may receive infrequent requests for feedback on other organizations in your country or identifying potential guest hosts for monthly trainings. Council members may also be intermittently asked to act as a reference for other GlobalGiving partners in your country or sector who have questions or require some assistance with their GlobalGiving account.

What are the responsibilities of Leadership Council members?

Leadership Council members will be expected to:

  • Participate in four 2 hour conference calls via skype or phone throughout the year. Because the Council will be made up of representatives from all over the world, Council members are expected to be flexible with timing (calls may be at night or early in the morning in your country) and accommodating when possible.
  • Come to each conference call prepared, having reviewed any material sent out by GlobalGiving staff in preparation for the call. Participants should be prepared to speak knowledgeably about the topic and to share ideas and new suggestions.
  • Provide advice on new GlobalGiving applicants based in your country and/or on rules and regulations specific to charitable organizations in your country.
  • Test out and offer feedback about new features and campaigns.

What are the benefits of being a Leadership Council member?

As a Council member, you will receive sneak peeks of our newest features and the opportunity to make suggestions on upcoming campaigns, trainings, and more. This is a great way to have a larger say in GlobalGiving’s programming and to help make GlobalGiving an even more valuable and effective tool for organizations like yours around the world!

Interested? Please apply online here by Thursday, February 16th.  We will review your application and get back to you by March 1st to let you know if you have been selected for the Leadership Council!

Video Contest

Posted by Alexis Nadin on January 27th, 2012

GlobalGiving is excited to announce our first-ever Video Contest! Videos are fantastic tools to reach out to your donors and convey your program goals in an engaging and personal way. The video contest is a great way to get your video promoted and shared.

First, learn what makes a compelling video! We are hosting a webinar on February 2, 2012 about how to create a phenomenal video for your donors.

Here’s how to join the online training:

Date and Time: Thursday, February 2, 2012 at 9am EST (what time is that where I live?)
OR
Thursday, February 2, 2012 at 3pm EST (what time is that where I live?)
Link:
www.anymeeting.com/globalgiving1

To get some quick tips now, check out this blog post by Katya from Network for Good. She links to an e-guide for creating videos sent to her by experts at YouTube.

Keep in mind the eligibility requirements when making your video. Only eligible videos will be judged for the contest!

Video Contest Eligibility Requirements:

  • Participating organizations must be current partners, leaders, or superstars on GlobalGiving.org.  Please note that projects that are only featured on GlobalGiving UK or a partner site including Nike and Action Atlas are not eligible.
  • Eligible videos must be between 00:30 and 3:00 minutes long. Videos that are longer than 3:00 minutes will be disqualified.
  • The submitted video must focus on the content described in the project.
  • Videos must be high quality, creative, and about the project.
  • Videos may not contain any copyrighted element. Be sure that you have obtained all necessary legal rights for the content of your video.
  • All video participants must give informed consent of their participation.
  • Videos may not contain vulgar language or inappropriate content. GlobalGiving reserves the right to determine inappropriate content and disqualify a video.

Looking for some music to add to your video without having to deal with the copyright issues? Check at the Vimeo Music Store where they sell songs for commercial use and even provide some great songs for free!

Once you have your awesome video, you are ready to enter the contest! Remember, the deadline is February 15th at 11:59pm EST (what time is that where I live?).

How to submit your video:

  • Upload your video to YouTube.
  • Embed your YouTube video into your project page by entering the direct YouTube link to your video under the “Project Video” section of the “Photos & Documents” tab in the project editor in the project entry system.
  • Submit the web address for your project page and video in this entry form.

How does the contest work?

  • Videos must be uploaded to the project and approved by February 15, 2012 at 11:59pm EST to be eligible. Keep in mind, project approvals can take between 1-3 business days. All participants must also complete the entry form ahead of the February 15th deadline at 11:59pm EST.
  • Eligible videos will be judged by Laura Knudson at Green Living Project. Judging will be based on creativity, relevance to the organization’s project, and overall quality.
  • Five videos will be selected as winners of the contest by the independent judge. Winners will be announced on February 29, 2012.

We are excited to have Laura Knudson from Green Living Project be the judge for the video contest. Green Living Project is the leading film production company that documents and promotes global stories of sustainability.  Green Living Project has documented over 65 stories covering topics such as wildlife conservation, education, community development, sustainable tourism, and sustainable food.  These stories are promoted across North America through events, television and online distribution.

Laura Knudson, the Education Program Manager at Green Living Project, has created a successful Education Program built around Green Living Project’s short films, including the K-12 curriculum, “Students Connecting to Global Sustainability,” and the “Student Film Project” competition.  Laura is passionate about sustainability education and using storytelling as an educational tool.

Prize for the Winners:

  • The five winning videos will each be shared once through GlobalGiving’s Facebook page and once on GlobalGiving’s Twitter feed.  GlobalGiving will coordinate with the winning organizations to select the date for the Facebook share and tweet.
  • Winning videos and organizations will also be highlighted in a blog post written by GlobalGiving that will be posted in March 2012 and featured on the GlobalGiving blog
  • The Green Living Project will also sharing each winning video once through Facebook and once through Twitter. Green Living Project will coordinate with GlobalGiving and the winning organizations for a date to share and tweet the video.

Any questions regarding the video contest can be sent to Sonja Lehner at slehner@globalgiving.org

Make the Most of GlobalGiving in 2012

Posted by Alexis Nadin on January 23rd, 2012

A few weeks ago, GlobalGiving announced our 2012 Calendar. It includes the dates of our 2012 Bonus Days—March 14, June 13, and October 17–along with our contests and campaigns for the year. In February, we’ll be hosting our first-ever video contest, giving your organization the chance to be featured in GlobalGiving’s Facebook and Twitter outreach. In May we’re hosting a Tribute Card Campaign in time for Mother’s Day and in September we’re offering our first-ever Fundraiser Campaign. Check out the calendar to learn more about these campaigns and more!

On Wednesday, January 11th, GlobalGiving hosted a training to go over this calendar and to help you develop a fundraising strategy for your project(s) on GlobalGiving in 2012. Listen to the recording here. Take a look at the presentation slides here. We’ve provided a brief summary of the training below.

Create Your GlobalGiving Strategy

Over the years, we’ve found that organizations are most successful on GlobalGiving when they take the time to set goals, create benchmarks, and make a plan for fundraising success. To help you get started, we’ve put together a strategy worksheet. When developing your strategy, make sure to:

  • Include your GlobalGiving strategy in your overall fundraising strategy.
  • Set ambitious, but realistic goals.
  • Plan a calendar. Take advantage of Bonus Days, fundraising campaigns, and contests on GlobalGiving to spur giving throughout the year.
  • Create quarterly benchmarks to help you evaluate your success.
  • Incorporate GlobalGiving’s Partner Rewards Program into your strategy. Understand what your organization needs to do to achieve Superstar status and integrate this into your strategy for the year.

When creating your GlobalGiving strategy for the year, consider whether your organization is making the most of GlobalGiving. There are three things you can do to optimize your fundraising on the site:

Attract New Donors

In 2011, 2.55 million individuals visited GlobalGiving. Over 102,000 donors gave to projects on the site. What can you do to attract GlobalGiving donors to your project(s)?

  • Write a compelling and easy to understand project description! Donors usually spend 30 seconds on a project page before deciding to give. So, grab donors’ attention right away with close-up, high resolution photos, a specific, action-oriented title, an easy to understand, jargon-free project summary, and tangible and realistic donation options. See a great example. Read additional tips for your project description here.
  • Improve your project ranking(s). GlobalGiving ranks projects on the site based on frequency of reporting, the number of donors, and the overall donation volume. This ranking is used to determine the order in which projects appear under each theme and country on the site, as well as the projects that are featured on the homepage. Learn more. You can find your project(s) ranking on the dashboard of the project entry system.

Engage Existing Donors

Attracting donors to your project(s) is only the first step in developing a long-term, valuable relationship with donors. In order to retain donors, it is important to recognize their donation and to continue to engage them through project reports, fundraising campaigns, and donor tools.

  • 46% of donors stop giving because they feel like their donations are not recognized or appreciated. (Read more.) Make sure to send a personal thank you to donors within a week of a donation being made. Read tips for sending a thank you email from the donation manager here. Use thank you notes to notify donors about upcoming campaigns and opportunities to get involved.
  • Campaigns are designed to help you keep your donors engaged! The deadlines and added financial incentives create a sense of urgency to give now. Campaigns also give your donors a reason to reach out to family and friends about supporting your cause. Use the calendar to identify campaigns to keep your supporters engaged throughout the year.
  • Build donation toolsrecurring donations, donation as a gift, fundraiser pagesinto your regular interactions with your supporters. Are they looking to support your organization around a holiday? Ask them to consider making a donation as a gift. Are they interested in supporting your organization long-term? Recurring donations make it easy!
  • Share success stories and opportunities to get involved through project reports. Don’t forget: project reports are emailed directly to your donors. Use reports as a tool to keep donors engaged and interested in supporting your work. Read more about great project reports here.

Become a Superstar!

We use the Partner Rewards Program to identify organizations to recommend to our corporate partners and to feature in our donor outreach. Superstar and Leader organizations are more likely to be recommended than Partner organizations. You can find your organization’s Partner Rewards Level on the dashboard in the project entry system. Learn how you can become a Superstar by clicking on your Rewards Level.

 

As always, we’re happy to work with you to develop your organization’s fundraising strategy. Set up a call with a GlobalGiving team member here.

An incredible year in review

Posted by Alexis Nadin on January 6th, 2012

Wow! 2011 was an incredible year. GlobalGiving nearly doubled the amount of donations made through our site to partners around the world. We worked with 56 corporations to offer employee giving, facilitate grants, and assist in cause-marketing campaigns. We made some exciting improvements to our website—making mobile donations available to our partners, showing you your Partner Rewards Level and project ranking(s) in real time on the project entry system dashboard, and more! And it’s all because of YOU!

Your amazing work in the field—offering microfinance in Mexico, training midwives in Ethiopia, rescuing elephants in Thailand, and so much more—inspired 102,000 donors to give this past year. Your quarterly reports, openness, and transparency gave our corporate partners the confidence to invest $10.8 million in your work. And your feedback and suggestions helped us to dramatically improve GlobalGiving’s website. So, from all of us at GlobalGiving, we would like to say a big thank you for making this our best year yet! Check out the GlobalGiving staff thank you video here.

The Numbers

2011 was GlobalGiving’s most successful year ever! Here’s why:

  • In 2011, $20.4 million was donated to projects through GlobalGiving, an increase of 89% from 2010!
  • Traffic doubled on the site, from 1.3 million visitors in 2010 to 2.55 million in 2011;
  • 102,000 individuals made donations through GlobalGiving in 2011, a 62% increase from 2010;
  • $967,382 in GlobalGiving gift cards were purchased;
  • The number of recurring donations made through GlobalGiving’s site increased 112% (We currently process $65,338 in recurring donations each month and that number climbs each day thanks to experiments and matching campaigns);
  • 1,718 organizations received donations on GlobalGiving in 2011, 424 more than in 2010; and
  • 47% of donors chose to pay GlobalGiving’s fee separately, increasing the percentage of the donation reaching your projects on the ground!

Incredible, right? The growth that we experienced in 2011 was no coincidence. The team at GlobalGiving worked hard to attract new donors through media outreach, develop and manage valuable corporate partnerships, and provide you with a better user experience and more opportunities to reach out to your own networks. Here are some highlights:

  • In 2011, GlobalGiving worked with 56 corporate partners including Nike, Neutrogena, ABC, Dell, LivingSocial, and Ford resulting in almost $10.8 million in donation volume for partner organizations. One exciting new partnership in 2011 was with Eli Lilly & Company, which gave all 37,000 employees a $50 gift card to GlobalGiving.  Lilly employees donated $850,000 through their new employee giving portal to health, hunger, education, and environment projects on GlobalGiving.
  • On the tech side, we made some huge improvements to the dashboard in the project entry system, making it possible to view your organization’s Partner Rewards Level and project rankings in real time and see when your next project reports are due. Now you can manage your organization’s disbursement information and project leader roles online and we made it possible for you to embed video in your project page! We’ve also built organization pages, where you can send donors to see all of your organizations’ projects on GlobalGiving. This year, we also improved the donor experience on the site, adding tabs for monthly recurring donations and gift donations to the project page, in addition to changing the appearance of project reports and thank you emails, among other things. (Thanks Tech Team!)
  • We continued to expand and improve the services we offer to our partner organizations, including monthly trainings by experts, local workshops in 33 countries (and 6 American cities), one-on-one fundraising consultations, volunteer listings, and numerous fundraising campaigns.
  • In 2011, partner organizations like yours raised over $1 million in GlobalGiving fundraising campaigns, such as Bonus Days, and GlobalGiving gave away over $230,000 in matching funds and bonus grants.

So, what can you expect in 2012?

We expect 2012 to be another record-setting year. We have already announced our 2012 fundraising calendar with the dates for upcoming matching and fundraising campaigns (including some campaigns and promotions that we’ll be launching for the first time this year). Don’t miss out on the opportunity to take advantage of the growing momentum on GlobalGiving!

Last-minute holiday fundraising with the Tribute Card Challenge

Posted by Alexis Nadin on December 15th, 2011

GlobalGiving’s first-ever Tribute Card Challenge launched on November 23. To date, more than $65,000 has been raised from close to 1,000 donors who have made donations as gifts. This is great! We have seen some fantastic emails and project reports promoting this campaign. (See a great example from our partner, SHINE Humanity, to the right.) But there are still more than two weeks left in the campaign and at least 5 qualifying spots left! Don’t miss out on this great opportunity to mobilize your donors before the end of the year. Please see below for our four tips to success in the final few weeks of the challenge.

1.  Share a direct link to the “gift or in-honor-of” tab on your project page. Donors give when it’s easy. Include the direct link in all of your emails, project reports, and social media messages. Here’s how to create the direct link to the “gift” option:

[Project URL] + ?show=gift

See an example of the direct link here: http://www.globalgiving.org/projects/rebuild-flooded-burma-refugee-camp-recovery-centre/?show=gift.

2. Market this campaign as a “last minute gift idea!” Christmas is only 10 days away. Hanukkah starts in just 5 short days! Now is the time of the month when your supporters are scrambling for gift ideas. Remind your supporters that GlobalGiving offers e-cards and print-at-home cards, making a donation to your project the perfect last-minute holiday gift! Remember, donors can choose to receive a card customized with your project’s primary photo.

The e-card and print-at-home options are available on the “gift” tab on your project page (see below).

3. Remind your donors about the added value of making a donation during this campaign—up to $2,500 in bonus awards for your organization! Tell your supporters exactly what you could accomplish if you qualify as one of the 15 winners of this campaign. Could you put another child through school? Could you save another acre of rainforest? Whatever it is, let your donors know!

4. Encourage your supporters to ASK for a donation to your project as a gift on their wish list this year! Ok, so your supporters have already made donations to your project as gifts. But, have they asked their family and friends for a donation as a gift this holiday season? This is an easy way for your supporters to help you spread the word and mobilize more donors for this campaign!

As always, use project reports, email newsletters, Facebook, Twitter, and other social media to publicize this campaign! With all the chaos of the holiday season, it’s easy for your donors to forget to make a donation. It’s okay to send reminder emails and reports (just be careful not to come across as annoying or overbearing).

 

GlobalGiving Holiday Promotions

Posted by Alexis Nadin on November 2nd, 2011

Competition for your donors’ attention and dollars is fierce at this time of the year. We want to help your organization stand out with some exciting holiday promotions.

Tribute Card Campaign$10,000 in bonus awards!

Did you know that donors can make donations to your project as gifts to friends and family? GlobalGiving will send the gift recipient an email, print-at-home, or physical tribute card. See an example of an email card here. It’s the third giving option under the orange “donate” button on every project page.

This holiday season, we’re giving away $10,000 in bonus awards to the top 15 projects with the most donors who make donations as gifts. This campaign gives your donors an extra incentive to give to your organization during the holiday season. The campaign launches at 12:01 am EST Wednesday, November 23rd and lasts through 11:59 pm EST December 31st.

Terms and Conditions:

  • $10,000 will be awarded in a total of 17 prizes
    • $1,500 will be awarded to the project will the most tribute card dollars
    • $500 will be awarded to 15 projects with the most unique donors giving tribute cards
    • An additional $1,000 will be awarded to the project with the most unique donors giving tribute cards
  • A project must have at least 10 unique tribute card donors to be eligible for bonus awards.
  • The campaign will begin on Wednesday, Nov 23 at 12:01 am EST and will end on Saturday,  Dec 31,  2011 at 11:59 pm EST (GMT-4);
  • Paper cards, print-at-home cards, and e-cards are all eligible to be included in the campaign;
  • Donations made on www.globalgiving.co.uk or any GlobalGiving corporate sites (including Nike, Global Action Atlas, etc) are NOT eligible for this campaign.
  • Only permanent GlobalGiving partners (not those participating in an Open Challenge) are eligible for this campaign.
  • Projects must be live on the GlobalGiving site by 5 pm EST on Tuesday, Nov. 22 to be included in this campaign.

PSST…As part of this exciting campaign, GlobalGiving will be launching e-cards that are branded for your project. Donors will be able to choose an email tribute card customized with your project’s main photo to send to family and friends.

Gifts for Good

Attract new donors to your project through our Gifts for Good campaign! Give away a gift—jewelry, scarves, and more—in exchange for donations of a certain amount ($25, $50, $75). Your gift will be visible in GlobalGiving’s Gifts for Good “store,” which will be featured in our holiday outreach. Use this opportunity to get your project in front of GlobalGiving’s 100,000 newsletter subscribers, 30,000 Twitter followers, and 28,000 Facebook fans.

Participating organizations are responsible for the gift fulfillment (including shipping and handling) of the gifts. GlobalGiving will provide you with the mailing addresses of participating donors. In exchange, you are required to mail (at your organization’s expense) the gifts to the donors. Only organizations based in the U.S or with volunteers in the U.S are eligible to participate.

Submit the Gifts for Good form by November 10th to participate. Email Alexis Nadin at anadin@globalgiving.org for more information.

Mobile Giving

Are you planning a holiday fundraising event? Use GlobalGiving’s text-to-give option to raise money for your GlobalGiving projects at the event! Your projects has its own specific keyword that people can text to donate $10 to your project. The $10-per-text donation is charged to the donor’s phone bill and the donation shows up immediately in our project entry system where you manage your donations.

Your text-to-give call-to action is: “Text GIVE <space> [PROJ. ID] to 80088 to give $10 to [PROJECT NAME] on GlobalGiving.” Wherever you include this call-to-action—brochures, slide show presentation, etc.—you MUST include the carrier compliance disclaimer verbatim visibly on the same page (see examples below).

Remember that text donations aren’t disbursed for about 3 months after they are made. You also do not receive names or contact information for your text-to-give donors. So think carefully about when mobile giving is the best donation option. Read more about mobile giving.

For messaging in print:
$10.00 donation to [PROJECT NAME] on GlobalGiving. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Message and Data Rates May Apply. Text STOP to 80088 to STOP. Text HELP to 80088 for HELP. Full Terms: mGive.org/T. Privacy policy: goto.gg/privacy

  • This disclaimer must be in at least 12 pt font and not blend in with the background. IT must be viewable on the same page without scrolling.
  • “Help” and “Stop” language must be in bold
  • The Privacy policy and mGive.org/T hyperlinks must be active for web promotions

For announcements at events:
Strive to have a visual call-to-action with the full disclaimer visible during the event, but if it’s verbal only, please include: “Message and data rates may apply. Full terms at mGive.org/T”

Find the correct disclaimers for Facebook, Twitter, and other mediums here.

Want help developing your holiday fundraising strategy?

Join us on Tuesday, November 8th for our Holiday Fundraising Training or sign up for a one-on-one call with GlobalGiving to help plan your holiday fundraising strategy.

Date: Tuesday, November 8th
Times: 9 am EST (This time in your city) and 3 pm EST (This time in your city)
Webinar link: anymeeting.com/globalgiving1 *
*Audio will be available via the webinar link.
Sign up for a reminder.

Planning for success this holiday season

Posted by Alexis Nadin on November 2nd, 2011

Did you know that 33% of online giving happens in December?!

Why the flurry of online giving?

In the U.S., all tax deductible donations to non-profits must be made before the end of the year (Dec. 31st) to be eligible for deduction from that year’s taxes. December is also the month of popular American holidays, such as Christmas and Hanukkah. Last year, US retail e-commerce spending for the entire November – December 2010 holiday season reached a record $32.6 billion.

In the U.S, year-end fundraising traditionally begins the Monday after Thanksgiving (Nov. 28), otherwise known as Cyber Monday (which was the largest online spending day of 2010!) but it starts to ramp up for several weeks before. The fundraising seasons lasts until the end of the day on December 31st.

What should you do to get ready?

Make a strategy! Fundraising doesn’t just happen. You have to plan for it. Here are some basic tips for creating a holiday fundraising plan:

1) Set goals. Take a look at your holiday fundraising volume from last year. How much did you raise? How much do you need to raise this year? How much would you like to raise this year? How much do you think you can raise online? In checks? Via text-to-give? Give yourself a specific monetary and donor goal. You may even consider sharing your goals with your donors in your messaging.

2) Mobilize through a campaign. You won’t be the only organization fundraising this holiday season. You will be competing with other organizations for donations from your donors. Use a campaign to galvanize support. Looking for ideas? GlobalGiving has great holiday promotions going on this year. Read more here.

3) Create a communications calendar. Determine how you are going to communicate with your donors—email, Facebook, Twitter, etc.—and when. Think strategically about important dates in November and December:

Remember that you want to be present in your donors’ minds as they’re making giving decisions throughout the holiday season but without being annoying!

4) Develop your messaging. What are you going to say to stand out this holiday season? What photos are you going to show to introduce your donors to the people that they’re helping? What stories are you going to tell to help your donors understand the impact of your organization’s work?

Remember to keep your emails, project reports, and Facebook posts short and sweet. Make your messages about your beneficiaries—what they need and how your donors can help—not about you and your organization. Include a clear call to action and a link to your project page in each of your messages.

5) Evaluate your progress and prepare to be flexible. Why do you set goals? So that you can set benchmarks and evaluate your success. Set some time aside each week during the holiday season to evaluate your fundraising progress. Determine if you’re on track towards meeting your goals and, if not, what you need to do to meet your fundraising goals. Be prepared to be creative and to make last minute changes to your plan.

 

Want help developing your holiday fundraising strategy?

Join us on Tuesday, November 8th for our Holiday Fundraising Training or sign up for a one-on-one call with GlobalGiving to help plan your holiday fundraising strategy.

Date: Tuesday, November 8th
Times: 9 am EST (This time in your city) and 3 pm EST (This time in your city)
Webinar link: anymeeting.com/globalgiving1 *
*Audio will be available via the webinar link.
Sign up for a reminder.

Additional resources:

Getting More Money to Your Organization with FXecute!

Posted by Alexis Nadin on October 27th, 2011

GlobalGiving is very excited to announce that we are rolling out a new disbursement method called FXecute for our international partners!  When compared to traditional bank wire transfers, FXecute will save your organization a substantial amount of money in wire fees and currency exchange premiums, ensuring that more of your donors’ dollars reach you overseas.

FXecute delivers donations in your local currency to your international bank account via your country’s domestic ACH system (similar to a direct deposit) rather than the typical international wire.  Using this system we are able to avoid typical wire fees of $55-$95 every time we disburse funds to your organization. In addition to saving on wire fees, GlobalGiving will be able to get you a conversion rate that is approximately 10 times better than a regular bank transfer.  A typical organization now pays an average of around $105 to receive a $1,000 donation through an international wire.  With FXecute, this charge is lowered to about $5.

So, for each disbursement that GlobalGiving sends your organization, you could save up to $95 in fees and reduce currency conversion by as much as 90%!

Have questions?  See below:

So how does FXecute work?

FXecute has bank accounts in over a hundred countries throughout the world. By working with FXecute, GlobalGiving is able to send domestic ACH transfers (similar to direct deposit) from an FXecute account in your organization’s country in the local currency.  This direct, domestic transfer is typically free.

Why does this save my organization money?

FXecute is a far more efficient and economical way of transferring funds than traditional international wires.  Many traditional international wires must go through an intermediary bank, which frequently charge a processing fee of about $20 for each wire they receive. Local banks also usually charge between $10 and $75 to receive the wire. In addition, local banks usually charge 3-11% to convert U.S. dollars into the local currency.  FXecute does not charge these bank wire fees and charges a much lower currency conversion rate.

To compare, below is a chart of a typical organization in, say, Kenya:

 

 

 

 

 

 

*FXecute saved you $100!

Does FXecute cost money?

Yes,  FXecute does charge a fee for currency conversion ranging from 0.3% to 1%. There is no fee for the actual transfer of funds.   This is in contrast to typical bank transfers, which charge between 3-11%.

Is my organization eligible to receive disbursements through FXecute?

Unfortunately, not all organizations will be able to participate in the FXecute system.  Here are the conditions that must be met:

  1. 1)      Your bank account is in your country’s local currency. If your account is in U.S. dollars, you will NOT be able to participate.  Also, if your account is in Euros but your country’s currency is something else, you will NOT be able to participate.  Some of our international partners maintain multiple accounts which hold the local currency as well as U.S. dollars and for them it may be beneficial to route funds from GlobalGiving to the local currency account versus the US dollar account.
  2. 2)      Your bank account is in a FXecute-activated country. FXecute currently supports 141 countries.  Chances are very good yours is one of them.   Some of the countries where FXecute does not cover include Zimbabwe, Argentina, and Ukraine.  The project entry disbursement page when you log into your GlobalGiving account will automatically detect whether you’re eligible.
  3. 3)      You’ve recently updated your disbursement instruction on PE. We will NOT automatically convert you to the FXecute method.  You will need to long onto PE and update your disbursement instructions.  For some countries we will require additional information like your IFSC code for India, CNPJ number for Brazil, or Clave number for Mexico.  

How do I update my disbursement information?

All changes to disbursement instructions should be made through the project entry system.  Login here. Click on the “organization manager” at the top of the page. Click on the name of your organization. Scroll down to the bottom of the organization editor to “Disbursement Options.” Enter your disbursement details below. Don’t forget to “save and submit” at the bottom of the screen once you’ve made your changes.

We will review your information and approve the changes in 1-2 business days. We’ll let you know if we have any additional questions.

Starting Monday, October 31st, all organizations will be required to update their disbursement information before performing other tasks—submitting project reports, editing projects, sending thanks you’s—in the project entry (pe) system.

What is a SWIFT code?

A SWIFT code is a bank identification code (BIC).  SWIFT stands for Society for Worldwide Interbank Financial Telecommunication, which is the institution that manages the SWIFT network and communications between banks.  Think of it as an electronic address for your bank and your bank branch.  The SWIFT code is either 8 or 11 characters in length that follows this pattern:

  • 4 letters for the institution code
  • 2 letters for the country code
  • 2 letters or digits for the location code
  • 3 optional letters or digits for the branch code (XXX stands for the primary office)

Check with your bank branch for the correct SWIFT code and try to use the branch specific code whenever possible.  Alternatively, you can you look up your bank’s SWIFT code by performing a BIC search at www.swift.com.

Can I use my IBAN number instead of a SWIFT (BIC) code?

No. The United States does not participate in the IBAN network and therefore we require a SWIFT code to transfer funds.  We strongly recommend however that you include your IBAN number in the bank-to-bank instructions as it is often helpful in expediting the settlement of funds with your bank.  In some cases we have been required to provide the entire IBAN number or components of it, such as the sort code, to execute a wire transfer.

What is an IBAN number?

The IBAN number (International Bank Accounting Number) is used primarily by European countries, though is also commonly used in the Middle East.  Each participating country has a slightly different format though all include a country code, bank code, branch code, and account number.  Your account’s IBAN number can be found on your bank statement.  For transfers between two IBAN participating counties, only the IBAN number is required.  If one of the countries is outside the IBAN network, as is the United States, the beneficiary bank’s SWIFT code is required.

Can I still choose to receive wire transfers?

If your organization has a bank account outside of the U.S., you are still eligible to receive wire transfers if you choose.  Please keep in mind that wire transfers can cost your organization a significant amount of additional of money for each disbursement.  Selecting FXecute will save your organization money in both bank fees and conversion rates.

Will this change affect U.S. based organizations?

No, GlobalGiving will continue to disburse to U.S. registered organizations using ACH (similar to direct deposit) and paper checks. We strongly encourage you to sign up for ACH disbursements. ACH is an electronic transfer from our bank account to yours. It saves you time and money, and you don’t have to worry about checks getting lost in the mail.

What is my bank routing number?

Your bank routing code, also known as routing transit number (RTN) is a 9-digit number used in the United States, which serves as a financial address for processing financial transactions within the United States.  Typically your bank maintains at least two codes, one for processing ACH transaction both electronic (direct deposit) and paper (checks), and another for processing domestic wire transfers (fedwire number).  These numbers are not interchangeable.  See the images below to find out how to find your routing number.  This number may also be referred to as an ABA number.

How do I find the routing number for my account?

The routing number for your account is located at the bottom of your checks.  There are three sets of numbers.  The first set for business accounts is the check number.  The second set is a 9 digit routing number.  The third set is your account number.  For personal checks, the routing number comes first, followed by the account number, and then the check number.

BUSINESS CHECK:

PERSONAL CHECK:

Why am I getting an invalid routing number message?

The routing number entered is validated against a comprehensive list provided by the Federal Reserve.  This list is updated regularly and we believe it to be complete and accurate.  If your check contains a routing number not on this list, please confirm with your bank and email us a scanned copy of a voided check to disbursements@globalgiving.org so that we can resolve the discrepancy.

The most common errors are using a 9 digit account number or your account’s fedwire number instead of your routing number.  The fedwire number is used for receiving domestic wire transfers and is not a substitute for your ACH routing number.

I have a Canadian account, can I receive an ACH?

No. At present we are not able to support ACH transfers to Canadian based accounts.  There are no current plans to add this functionality, but if this is something you would like us to consider, please email disbursements@globalgiving.org.

Does changing my organization’s address in the GlobalGiving project entry system update my check delivery address?

No.  The two addresses are maintained separately.  To update your check delivery address, click on the “organization manager” at the top of the page. Click on the name of your organization. Scroll down to the bottom of the organization editor to “Disbursement.” Make sure that your disbursement status is “active.” Don’t forget to “save and submit” at the bottom of the screen once you’ve made your changes.

I’m a visual learner.  What does this change really look like?

Here it is:

Mobile GlobalGiving

Posted by acarlman on October 20th, 2011

One of our core values is to never settle, so we’re constantly finding new ways to add value to your experience as a nonprofit partner of GlobalGiving. Today we’re excited to announce the soft-launch of mobile giving options for each of your projects on our site! This means that each of your projects has its own specific keyword that people can text to donate $10 to your project. The $10-per-text is charged to the donor’s phone bill and the donation shows up immediately in our project entry system where you manage your donations. (Please feel free to try it out now, and we’ll be doing a full-fledged launch to donors on Oct. 25.)

Why is mobile giving such a big deal?
In the last 3 years, more than 4.4 million Americans have made mobile donations through our partner mGive, resulting in over $50 million for nonprofits. Starting today, we’re making it possible for any project on GlobalGiving to receive text message donations from US donors.

Please read through this entire post to find out more about mobile giving through GlobalGiving! Here are the three main points we’ll cover:

  • You now have mobile giving capabilities for each of your projects (at no extra cost)!
  • Your text-to-give call-to action is: “Text GIVE <space> [PROJ. ID] to 80088 to give $10 to [PROJECT NAME] on GlobalGiving”
  • You must include the carrier compliance terms anytime you invite people to text-to-give.

 

_______________The GlobalGiving Mobile Giving  Manual________________

 

What’s the mobile giving call-to-action for my projects?
Every GlobalGiving project has its own project ID number. You can find it on your project page above the project title. You’ll use that Project ID number to create you own text-to-give code.

Find your project ID just above the title of your project.

Once you’ve found the Project ID, you can enter it into the the magic formula for your mobile giving call-to-action:

“Text GIVE <space> [PROJ. ID] to 80088 to give $10 to [PROJECT NAME] on GlobalGiving. [DISCLAIMER.]”
or, for example:
“Text GIVE  7481 to 80088 to give $10 to The Underdog Fund on GlobalGiving. [DISCLAIMER]”

Some key points here:

  • [PROJ.ID] is your unique project ID number
  • There is a space between the word GIVE and your PROJ.ID.
  • You must include “GlobalGiving” as a part of the call-to-action because the charge will be listed on their phone bill as a donation to GlobalGiving. (It’s the law!)
  • [DISCLAIMER] indicates the required carrier compliance language.  You must include carrier compliance disclaimers whenever you talk about mobile giving. (It’s the law!) Look below to find out what the proper disclaimer is for your communication medium.

DID YOU CATCH THAT? You must include the [DISCLAIMER] – the proper carrier compliance language whenever you talk about mobile giving.


What is Carrier Compliance?
GlobalGiving, mGive, and the U.S. wireless carriers are committed to ensuring the future of the mobile fundraising platform. To that end, the carriers have implemented rules and regulations to address privacy and transparency to all wireless subscribers regarding mobile donations. These mandatory notices are required in all mobile calls-to-action across all marketing mediums in the form of disclaimers and terms and conditions. mGive provides the required terms and conditions, but it is GlobalGiving’s responsibility to disclose the required information within the disclaimer with all mobile calls-to-action in market.

Therefore, EVERY TIME you make a “call-to-action” (inviting people to text-to-give) YOU MUST include the correct legal disclaimers verbatim visibly on the same page. Find the type of medium you’ll be using to broadcast your call-to-action below, and then find the proper disclaimer to include:

For posts on Facebook or Twitter:
Terms: mGive.org/t
i.e. “Text GIVE  7481 to 80088 to give $10 to The Underdog Fund on GlobalGiving. Terms: mgive.org/t

For other online messaging:
$10.00 donation to [PROJECT NAME] on GlobalGiving. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Message and Data Rates May Apply. Text STOP to 80088 to STOP. Text HELP to 80088 for HELP. Full Terms: mGive.org/T. Privacy policy: goto.gg/privacy

  • This disclaimer must be in at least 12 pt font and not blend in with the background. It must be viewable on the same page without scrolling.
  • “Help” and “Stop” language must be in bold
  • The Privacy policy and mGive.org/T hyperlinks must be active for web promotions

For messaging in print:
$10.00 donation to [PROJECT NAME] on GlobalGiving. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Message and Data Rates May Apply. Text STOP to 80088 to STOP. Text HELP to 80088 for HELP. Full Terms: mGive.org/T. Privacy policy: goto.gg/privacy

  • This disclaimer must be in at least 12 pt font and not blend in with the background. IT must be viewable on the same page without scrolling.
  • “Help” and “Stop” language must be in bold
  • The Privacy policy and mGive.org/T hyperlinks must be active for web promotions

For messaging at events:
Strive to have a visual call-to-action with the full disclaimer visible during the event, but if it’s verbal only, please include: “Message and data rates may apply. Full terms at mGive.org/T”

Got that? Ok. Now that we’re clear with the carrier compliance issue, we’ll move on to some other frequently asked questions.

 

What happens when a donor sends a text?
The best way for you to figure out how mobile giving works is to try it out yourself! If you’re in the United States, test it on your own project. If you’re not, please read the steps below to see how it works.

Step 1:
Donor texts:
GIVE 7481 to 80088
Auto Response: To confirm your $10 donation to GlobalGiving reply with the word YES. Info? Visit: mGive.org/T or txt HELP. Msg & Data Rates May Apply

Step 1: Text "Give Proj.ID" to 80088 and get response

Step 2:
Donor must respond with: Yes
Auto Response: Thanks! $10 charged to your phone bill. Txt GIVE up to 3x for GG donations. Info? Visit mGive.org/T or txt HELP.STOP to end. Msg & Data Rates May Apply
Auto Response: Reply with YES for GlobalGiving Alerts to find out how your donation is used! Up to 4 msg/mo. Info? Txt HELP, to end txt STOP. Msg & data rates may apply.

 

Step 2: Reply with "Yes" and recieve "thank-you" message. After that, donors receive an invitation to sign up for mobile updates. (They must reply "Yes" to confirm.)

There are two VERY IMPORTANT things to note here:

  • Donors must first text the keyword to 80088, and then they must reply with YES to confirm their donation. Both steps must happen for the donation to go through.
  • The final auto-response message invites donors to sign up for future messaging. (They can also reply YES to this if they choose to do so.) This will be helpful if we want to send them to the GlobalGiving website to see project updates, for example.

 

How do we get the word out about our new mobile giving option?
We recommend spending some time thinking about how text-to-give will work best for your audiences. Here are two ideas:

  • At Events: Inviting supporters to make mobile donations during a live event could give you the opportunity to instantly engage or give in the moment. Potential donors may not have their laptops nearby but they will certainly have their cell phones handy.
  • In combination with other media: If you’re creating a video on YouTube, for example, you could easily add the text-to-give details at the end of the video so viewers can react quickly and easily without going to a different website.

You can tell your donors about mobile giving the same way you’d spread the word about your GlobalGiving project page(s). HOWEVER—and this is important, as we discussed earlier: whenever you spread the word about text-to-give options, you must abide by mobile giving carrier compliance laws. (See above explanation.)


Can we change the donation amount?
Donation amounts are set at $10, but most people can give up to three times to the same keyword/code, giving up to $30 to your project per billing cycle. (The number of maximum mobile donations per wireless subscriber billing cycle varies carrier.)

 

Are there any fees for mobile donations?
GlobalGiving will cover all the costs associated with maintaining a mobile giving account (through mGive) and distributing the money. Therefore, mobile donations are only subject to GlobalGiving’s standard 15% fee.

Normally, it would cost a nonprofit somewhere between $800 and $2000 per year to maintain a basic mobile giving account with mobile giving service providers, and then an additional fee (approximately $1.25) would be charged to each $10 donation. GlobalGiving is managing the account and covering all these expenses for our projects.  The fees associated with each transaction are covered by (and not charged on top of) GlobalGiving’s fee. We’re truly working hard to bring you more value in this partnership!

 

Will I see the money in my donation manager?
Yes, we’ve integrated mobile giving into your donation manager (GlobalGiving’s Project Entry System, also called PE), so you can see your mobile donations right after they happen!  The donation will simply show up as a mobile donation, but you won’t have access to the donors’ phone numbers or email addresses.

It is important to note that the mobile donations in PE are donation pledges. These pledges do not become actual, received donations until the wireless subscriber pays their phone bill in full. Common discrepancies between pledges and donations received include a bill not paid, a late payment, or the account holder disputes the charge (or donation added to the phone bill.) These situations happen at a very low rate, but it is important to note for reporting purposes.

 

How long does it take to receive money from mobile donations?
The distribution of funds is based upon the donor’s mobile carrier billing and payout schedule, and is then subject to GlobalGiving’s disbursement cycle. The mobile carriers require time to reconcile funds, so it could take 60-120 days, depending on the wireless carrier, to receive mobile giving funds in your account. We know that’s a lot of time. Unfortunately, we’re subject to mobile carriers’ conditions. (See the answer to the question above.)

 

Can I send Thank You’s or project reports to mobile donors?
Mobile donors will be automatically thanked via text message immediately after their donation. You won’t be able to send them personalized thank you emails from the Project Entry system (PE) like you could for an online donor.  Unfortunately, mobile donors may not receive project reports, either (they may simply be sent to the GlobalGiving site to view project reports but we can’t guarantee that they’ll receive specific notifications yet.) That’s why it’s important to consider when mobile giving might be the best strategy and when it might not be.

 

What about receipts?
Donations through our mobile giving platform are actually donations to the mGive Foundation, and not GlobalGiving. The mobile phone bill can act as a receipt, or a full mobile donation report can be viewed and printed at mGive.org/receipt (or mGive.org/r)

 

Are there customization options?
In the future it may be possible for us to set up “vanity” keywords for projects. It may also be possible to arrange for more sophisticated back-and-forth messaging campaigns for our project leaders, but there will be additional work and fees involved. Try out the mobile giving platform as it is for now, and stay tuned for more information about customized mobile campaigns.

 

Phew.  That was a lot of info.
We know. It’s a lot to take in. You deserve a coffee break. Fortunately, we’re having a webinar about mobile giving to help explain the details on October 25, 2011. Please attend the webinar at 9am or 3pm ET on that day, or look for the recap recording here on the Tools and Trainings Blog later.

In the meantime, just try to remember these three points:

  1. You now have free mobile giving capabilities for each of your projects!
  2. Your text-to-give call-to action is: “Text GIVE <space> [PROJ.ID] to 80088 to give $10 to [PROJECT NAME] on GlobalGiving”
  3. You must include the verbatim carrier compliance disclaimer anytime you invite people to text-to-give.

 

I have feedback!
Do you love it?  Do you hate it? We definitely want your feedback on how mobile giving works (or doesn’t work) for you! We’ll be listening to project leaders and to donors to find out how we can improve the mobile giving experience.  Please tell us how it’s going and how we can help you! We’d especially love to hear any feedback that you have prior to our public launch on October 25. Please ask questions or leave feedback below (that helps everyone learn!) or you ca email Britt at blake@globalgiving.org with your thoughts.