Archive for the ‘GlobalGiving Tips’ Category

 

Year-End Fundraising in 2013: What to expect

Posted by Alexis Nadin on October 2nd, 2013

On average, organizations in the U.S. raise 30 – 40% of their annual income during the last few weeks of the year (according to our friends at Network for Good and Charity Navigator).

Here at GlobalGiving, we helped hundreds of organizations raise more than $5.1 million in November and December of 2012! That’s a 13% increase from the previous year. Where did all those donations come from? Well, check out these exciting stats:

  • More than 30,000 individuals made close to 40,000 donations in November and December.
  • 41,000 gift cards were sold for a total of  more than $1 million;
  • Close to 5,000 donors made donations as gifts for more than $600,000;
  • About $625,000 came through employee giving portals; and
  • More than 700 people signed up for recurring donations for a total of more than $28,000 a month!

Why the spike in online giving?

In the U.S., all tax deductible donations to non-profits must be made before the end of the year (Dec. 31st) to be eligible for deduction from 2013 taxes. December is also the month of popular American holidays such as Christmas and Hanukkah.

Last year, Americans spent $249 billion on and off-line during the holiday shopping season; 2.5% more than the year before. And online sales continued to sky-rocket. Online shoppers spent 17% more on Cyber Monday (the largest online spending day in history!) in 2012 compared to the previous year.

What can we expect for 2013?

Year-end fundraising traditionally begins after Thanksgiving (November 28). This year is going to be different! There are only 3 ½ weeks between Thanksgiving and Christmas (compared to 4 ½ last year). That means that fundraisers will be starting the holiday ask before Thanksgiving and pushing extra hard in the 3 ½ weeks before Christmas. Here are some important dates to keep in mind:

  • November 28: Thanksgiving Day
  • November 29: Black Friday, the largest in-store retail shopping day of the year
  • December 2: Cyber Monday, the largest online shopping day of the year
  • December 3: Giving Tuesday, a daylong effort in the U.S. to help charities raise money online during the holiday shopping season
  • December 18 – 24: The week before Christmas, retailers saw a surge in spending at this time last year
  • December 29, 30, 31: The biggest fundraising days of the year!

Simple Steps for Year-End Fundraising on GlobalGiving

You do not want to miss out on this fundraising action! Here are some simple steps that you can take to ensure you take advantage of year-end giving on GlobalGiving in 2013:

  • Participate in one of our three holiday promotions: Gifts for Good, Year-End Campaign, and Recurring Donation Match. Join us for a one hour webinar on Thursday, October 17th to learn more about these exciting campaigns! Sign up here.
  • Improve your project ranking. GlobalGiving ranks all GlobalGiving projects using four criteria—the amount of time since the last project report, the number of donors, total money raised, and proximity to fundraising goal. Read more about project ranking here. Attract holiday donors to your project by improving your project rank!
  • Become a GlobalGiving Superstar. Increase your chances of being recommended to a GlobalGiving corporate partner this holiday season. Become a Superstar in our Partner Rewards Program. See your Partner Rewards Level in the upper right hand corner of your project entry dashboard on GlobalGiving!

Project report ratings

Posted by Alexis Nadin on June 14th, 2013

You asked us for more feedback on your project reports, and we’ve delivered! We’re excited to announce a new project report rating system that will provide you with direct feedback from GlobalGiving about your reports.

Photo courtesy of American Foundation for Children with AIDS

Photo courtesy of American Foundation for Children with AIDS

This new feature will help you to improve your reports and will provide more transparency about how we’re selecting project reports and photos to highlight in our social media and e-newsletters.

Here’s how the rating system works:

After you submit your project report, a GlobalGiving staff member will review it by reading it over, examining the pictures, and checking to make sure that all attachments and links work properly. During this review process, the staff member with then rate it on a scale from 1-5, 1 being the lowest and 5 being the highest rating you can receive.

The main questions we will be asking when reviewing reports is, “How emotionally compelling is the report/update?” (After all, we believe that better, more compelling stories will lead to more donations for you!)

To help us determine the quality, we’ll rate each report with one aggregate score using the following criteria as a guide:

  • Is the report on-topic?
  • Is it written for the correct target audience?
  • Is it compelling?
  • Are there high-quality photos?

If a report received a 1-poor that may mean it does not make sense, does not relate to the project or donated funds; it was not written for GlobalGiving donors, that it looks like it has been copied and pasted from something unrelated (like a grant), that it is too short and has no story or specific people/beneficiaries, that it is not inspiring and does not move the reader emotionally; and/or there are no photos. Reports scoring a 1 will not be approved.

A 2-fair report may make sense and relate to the project, but might not be appropriately directed at donors. It may have a short update about the project, but there might not be a specific story about any beneficiaries. It does not make a reader care more about the project, and/or it does not include any photos.

A report can receive a 3-good rating if it is a detailed update specific to the project, even if it does not have pictures. A slightly shorter report that does include photos may also be in the 3-good range. Both must be related to the project and be directed at donors, making a reader interested in the project itself.

A report rated as 4-very good means that it relates to the project and reports on the donated funds; it is directed at donors and helps to build a relationship between the donor and organization. It may also tell a story using specific people from the project (beneficiaries, donors, project leaders, community members, etc). It moves the reader emotionally and makes them care more about the project. It includes photos of the activities mentioned in the report. This is an example of a project report that received a 4-very good rating.

A 5-excellent report probably contains a detailed update of the project and funds. It most likely tells a story with specific characters such as beneficiaries, donors, project leaders, etc. It may also contain direct quotes from these characters. The report is directed at GlobalGiving donors, and it has vibrant, high-resolution photos. Here is an example of an excellent report.

Very good and excellent reports will help you build relationships with your donors. By targeting your reports at your donors, you are helping them to feel more involved and invested in your projects. Telling stories about specific people helps people relate to the cause and feel emotional ties to your project. We want your donors to become more invested in you and your project because they see the results of how you’ve benefited from their support.

Project report courtesy of ParkouProject report courtesy of Parkour Visionsr Visions

Project report courtesy of Parkour Visions

The project report rating feature is one of the many feedback loops we’re building in to the GlobalGiving system. When you receive the approval email containing the rating of your report, you can learn the areas in which you can improve when writing your reports. For example, if you received an email saying that your report was rated as 2-fair, you then can refer to the guide and how we’d recommend that your report be improved. We hope that this feedback will help you learn and improve as you continue to update your donors – and ultimately, we believe that better reports will lead to more donations!

When you submit very good and excellent reports, your chances of being featured in GlobalGiving’s newsletters and social media are much higher. This will attract new, potential donors for your project. Donors receiving your reports are much more likely to be more invested and tell their family, friends, coworkers about your project(s).

Photo courtesy of Tomorrow’s Youth Organization

Photo courtesy of Tomorrow’s Youth Organization

We hope that you’re just as excited as we are about this new feature! As always, if you have any questions or concerns regarding the rating system, please do not hesitate to get in contact with us. We are always happy to assist you!

 

Tips & Tricks for GlobalGiving’s Recurring Donation Campaign

Posted by Alexis Nadin on November 29th, 2012

Are you ready? GlobalGiving’s Recurring Donation Campaign kicks off Saturday, December 1st. Throughout the entire month of December, we are matching all new recurring donations 100% up to $100 per donor. We have $25,000 in matching funds available. Matching will last until funds run out or December 31st at 11:59 pm.

That’s not all! To sweeten the deal, we’re also offering $500 bonus awards to the top FIVE projects with the most new recurring donors in December. Read additional terms and conditions here.

Here are some last minute tips and tricks to help you succeed this December.

How is this campaign different from other GlobalGiving campaigns?

  • Target outreach to your existing donors. Signing up for a recurring donation is a much bigger commitment than making a one-time donation. Focus your outreach on individuals who have supported your organization before with a donation or time.
  • Make it easy for your donors to sign up. Did you know that you can link directly to the recurring donation option on your project page? Just add “?show=recurring” to the end of your project URL. Find the complete link the “Share” tab on your project.
  • Say a big thank you for a bigger commitment! Consider recognizing your recurring donors in a special way by featuring them on your organization’s website, sending them special updates, or giving away a mug or a t-shirt. Get creative! What can you do to recognize recurring donors?
  • Stress the added value of making a recurring donation during this campaign. Let your donors know that their recurring donation will be matched this December and they could help your organization win a $500 bonus award! Emphasize that they have to sign up now in order for their donation to count during this campaign.

How should you communicate this campaign to your donors?

  • Emphasize the value of recurring donations to your organization. Let your donors know that recurring donations are a predictable stream of income for your organization and they make it easier to plan financially. Consider explaining how $20/month is more valuable than $240.
  • Connect donors’ recurring donations to your work on the ground. For example, $40/month is enough to pay teachers’ salaries in Liberia. Give donors concrete examples of how their donations will be used on a monthly basis.
  • Share your goals with your donors. What would you like to accomplish with the money that you raise from this campaign? Maybe pay 10 teachers for a year at a school in Liberia or provide medical treatment for one year for a sick child.

As always….

  • Inspire donors with stories and photos. Help donors connect to the people and communities that their donations will be impacting! Share stories or photos of one or two individuals who have been helped or who will be helped with their donations.
  • Use the deadlinesand the thresholds to encourage donors to give now and as a reason to send reminder emails throughout the campaign.
  • Send personal notes to close donors. Do you have donors that you know personally or that have been giving to your organization for a long time? Consider reaching out to them personally to let them know about this opportunity to support your organization.

Have questions? Email Katherine Sammons at ksammons@globalgiving.org.

GlobalGiving’s Holiday Promotions – Matching Recurring Donations & Gifts for Good

Posted by Alexis Nadin on October 26th, 2012

Ok, so you know the trends and you’ve got a strategy, but what is GlobalGiving doing to help you with online fundraising throughout the holiday and year-end giving season?

This year, we’ve got two exciting promotions lined up to help you mobilize and attract donors in November and December: the Recurring Donation Campaign and Gifts for Good. We’re also continuing to offer our great donation-as- a-gift feature, which makes it easy for a donor to make a donation as a gift in honor of a friend or family member for the holidays. Read the details below!

Recurring Donation Campaign

The Recurring Donation Campaign is a great way to motivate one-time donors to become long-term givers, just in time for the new year! During the month of December, GlobalGiving will be offering 100% match on all initial recurring donations up to $100 per donor. We have $25,000 in matching funds available and matching will last until December 31st or until funds run out. The top 5 projects that recruit the most recurring donors by 11:59 ET December 31, 2012 will win $500 bonus award each. To qualify for the match and for bonus awards, donors must give for 3 consecutive months following the initial donation (for a total of 4 months).

Like GlobalGiving’s Bonus Days a leaderboard will be provided so you can track your success and share your progress with your supporters. See full terms and conditions below.

Recurring Donation Campaign Terms & Conditions & Prizes

  • The Recurring Donation Campaign begins December 1, 2012 at 12:01 am ET and ends December 31, 2012 at 11:59 pm ET.
  • Recurring donations must be initiated between December 1, 2012 and December 31, 2012 in order to be eligible for matching and prizes
  • Recurring donations created on GlobalGiving.org will be matched 1-to-1 up to $100 per donor per project. Eligible recurring donations of $101 or more will be matched at $100.
  • GlobalGiving is offering $25,000 in matching funds. Matching will last until funds run out.
  • To be eligible for matching there must be a first initial donation as well as at least 3 automatic recurring donations (for a total of 4 months).
  • Recurring donations that are cancelled after the initial donation but prior to the third automatic recurring donation are not eligible for matching.
  • Only recurring donations created on GlobalGiving.org are eligible for this matching offer. Donations made through GlobalGiving.co.uk and employee giving sites are NOT eligible.
  • Only donations made by credit or debit card are eligible for matching.
  • Organizations that have participated in the Winter Open Challenge are not eligible for participation.
  • This is a one-time matching donation to the project. It is not a repeating monthly match.
  • The top 5 projects that recruit the most recurring donors by 11:59 ET December 31, 2012 will win $500 bonus award each. Projects must have at least 10 new recurring donors to qualify for a bonus award. (Same conditions as matching apply. There must be the first initial donation as well as at least 3 automatic recurring donation in order to be eligible.)
  • Matching funds and prizes will not be received by the project until April 2013.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted towards the donor bonus award.
  • GlobalGiving maintains the right to make a final decision on all matters concerning bonus awards and matching.
  • Still have questions? Contact Katherine at ksammons@globalgiving.org

Get Ready for the Recurring Donation Campaign!

Join GlobalGiving’s social media and communications guru, Alison Carlman, to create a communications plan for the Recurring Donation Campaign.

Date: Tuesday, November 6
Times: 9 am EST (This time in your city) and 3 pm EST (This time in your city)
Webinar link: anymeeting.com/globalgiving1
Sign up for a reminder email here.

Give a gift get a gift – GlobalGiving’s Gifts for Good Campaign

Attract new donors to your projects during the holidays through our Gifts for Good campaign! Give away a gift—jewelry, scarves, and more—in exchange for donations of a certain amount ($25, $50, $75). Your gift will be visible in GlobalGiving’s Gifts for Good “store,” which will be featured in our holiday outreach. Use this opportunity to get your project in front of GlobalGiving’s 100,000 newsletter subscribers, 50,000 Twitter followers and 40,000 Facebook fans.

The Gifts for Good Campaign will run November 21-December 31, 2012.

Participating organizations are responsible for the gift fulfillment (including shipping and handling) of the gifts. GlobalGiving will provide you with the mailing addresses of participating donors. In exchange, you are required to mail (at your organization’s expense) the gifts to the donors. GlobalGiving will automatically notify donors once their items have been shipped.

Interested in Gifts for Good? Please fill the Gifts for Good form by November 9th. We ask that you send us one supply of your item. We will be taking professional photos of your product at our office to feature in our outreach as well as our Gifts for Good “store”. The Gifts for Good form and one supply of your gift are due November 9th. Only organizations based in the U.S or with volunteers in the U.S are eligible to participate

Send one supply of your gift to:

GlobalGiving Foundation
Attn: Katherine Sammons
1023 15th Street, NW
12th Floor
Washington, DC 20005

Questions? Katherine Sammons at ksammons@globalgiving.org for more information.

Donations as Gifts

Did you know that donors can make donations to your project as gifts to friends and family? It’s the third giving option under the orange “donate” button on every project page. Donors can choose to make a donation in honor of some special and GlobalGiving will send the gift recipient an email, print-at-home, or physical tribute card. (Holiday cards coming soon!)

Donors can even elect to give email or print-at-home cards that are customized to your project page! GlobalGiving uses the main photo of your project page to create these special cards for your project. Get creative! Consider uploading a holiday-themed photo to your project page for the holiday season.

This donation-as-a-gift option makes giving to your project during the holiday season fun and practical. Not only are your supporters investing in a worthy cause, they are also acquiring a meaningful holiday gift and crossing names off their holiday shopping list!

Not sure which promotion to use?

Sign up for a one-on-one call! We would be happy to work with you develop a holiday fundraising campaign that is right for your organization.

Get Ready for Successful Holiday Fundraising!

Posted by Alexis Nadin on October 26th, 2012

Have you heard the news? November and December are the largest donation volume months of the year! Last year, GlobalGiving raised $4.5 million in November and December. Read more here. What is your organization doing to take advantage of this popular giving season?

What do successful organizations do to engage donors during the holidays?

Last year, the Chronicle of Philanthropy polled non-profits during the year-end giving season to better understand successful strategies for donor mobilization during this time. Check out the article here. Here are some key findings from their survey:

  • Groups that reported increases in year-end donations attributed them to “creative twists in online appeals and efforts to show their impact more vividly to donors.”
  • World Vision said that donations made through their online gift catalog jumped by 10% during the first week of December.
  • Charities that worked to improve their storytelling also saw success. Meals on Wheels Association of America sent an appeal from a donor who explains why he volunteers and why he gives (they even used his letterhead!). Some donors who received the letter increased their giving by 10%.
  • Meanwhile, small organizations got creative online using gift card and email cards to incentivize donors to give!

What should you do to get ready?

Make a strategy! Fundraising doesn’t just happen. You have to plan for it. Here are some basic tips for creating a holiday fundraising plan:

1) Set goals. Take a look at your holiday fundraising volume from last year. How much did you raise? How much do you need to raise this year? How much would you like to raise this year? How much do you think you can raise online? In checks? Via text-to-give? Give yourself a specific monetary and donor goal. You may even consider sharing your goals with your donors in your messaging.

2) Mobilize through a campaign. You won’t be the only organization fundraising this holiday season. You will be competing with other organizations for donations from your donors. Use a campaign to galvanize support. Looking for ideas? GlobalGiving has great holiday promotions going on this year. Read more here.

3) Create a communications calendar. Determine how you are going to communicate with your donors—email, Facebook, Twitter, etc.—and when. Think strategically about important dates in November and December:

Remember that you want to be present in your donors’ minds as they’re making giving decisions throughout the holiday season! Check out this graph of year-end donation activityon GlobalGiving in 2011. You can see that there’s a huge spike in donations during the last 3 days of the year. Make sure to send out one final annual appeal in those last few days of the year.

4) Develop your messaging. What are you going to say to stand out this holiday season? What photos are you going to show to introduce your donors to the people that they’re helping? What stories are you going to tell to help your donors understand the impact of your organization’s work?

Remember to keep your emails, project reports, and Facebook posts short and sweet. Make your messages about your beneficiaries—what they need and how your donors can help—not about you and your organization. Include a clear call to action and a link to your project page in each of your messages.

5) Evaluate your progress and prepare to be flexible. Why do you set goals? So that you can set benchmarks and evaluate your success. Set some time aside each week during the holiday season to evaluate your fundraising progress. Determine if you’re on track towards meeting your goals and, if not, what you need to do to meet your fundraising goals. Be prepared to be creative and to make last minute changes to your plan.

Want help developing your holiday fundraising strategy?

Join us on Tuesday, October 30th for our Holiday Fundraising Training or sign up for a one-on-one call with GlobalGiving to help plan your holiday fundraising strategy.

Date: Tuesday, October 30th
Times: 9 am EDT (This time in your city) and 3 pm EDT (This time in your city)
Webinar link: anymeeting.com/globalgiving1 *
*Audio will be available via the webinar link.

Sign up for a reminder.

Holiday and Year-End Giving Trends

Posted by Alexis Nadin on October 26th, 2012

On average, organizations throughout the U.S. raise 30 – 40% of their annual income during the last few weeks of the year (according to our friends at Network for Good and Charity Navigator).

Why the spike in online giving?

In the U.S., all tax deductible donations to non-profits must be made before the end of the year (Dec. 31st) to be eligible for deduction from that year’s taxes. December is also the month of popular American holidays such as Christmas and Hanukkah. Last year, US retail e-commerce spending for the entire November – December 2011 holiday season reached a record $47.6 billion! That’s an increase of 16.8% from the previous year!

In the U.S, year-end fundraising traditionally begins the Monday after Thanksgiving (Nov. 26), otherwise known as Cyber Monday (last year, Cyber Monday was the largest online spending day in history!) but it starts to ramp up for several weeks before. The fundraising seasons lasts until the end of the day on December 31st.

GlobalGiving Year-End Giving Stats

Last year, GlobalGiving raised $4.5 million in November and December, setting a new record for funds raised during the holiday season on the site! Where were all those donations coming from? Well, we have some exciting statistics to share:

  • 19,000 gift cards were redeemed for a total of  more than $1 million;
  • More than 6,000 donors made donations as gifts for more than $400,000;
  • About $500,000 came through employee giving portals; and
  • 400 donors signed up for monthly recurring donations for a total of $10,000 a month!

Photos and Stories on GlobalGiving

Posted by Alexis Nadin on August 20th, 2012

At GlobalGiving, we believe that using vibrant and compelling photos is one of the most effective ways to share your organization’s mission and message. Through imagery and stories, your current and prospective supporters can learn about the value of your work and the impact that you’re having on peoples’ lives.

We also believe that, as members of the global nonprofit community, we all have an obligation to protect the integrity and the rights of children and vulnerable individuals, and to protect the intellectual property rights of photographers and reporters. For this reason, we would like to outline some guidelines for the use of photos and stories on GlobalGiving’s website.

Protecting the Integrity of Children and Vulnerable Communities

Whenever possible, GlobalGiving chooses to share images and stories that instill hope, optimism, and promise. Check out our email newsletters and our Facebook page for examples. We know from experience that our supporters respond well to impact. They want to know how our partners are already having a world-changing impact in communities around the world.

We are also determined to make sure that we are not playing a role in perpetuating any steryotypes or promoting a sense of pity that negative photographs and stories can sometimes portray.   We know that behind every photo is a person or a community that is deserving of respect and dignity.

We have borrowed from UNICEF’s Principles and Guidelines for Ethical Reporting on Children and Young People under 18 years old and Guidelines for journalists and media professionals from the International Federation of Journalists to create our suggested guidelines for using photos of children and vulnerable individuals:

  • Do not publish a story or an image that might put the individual or peers at risk even when identities are changed, obscured or not used.
  • Explain the purpose of the photo and/or interview and its intended use to the individual. Use fair, open and straightforward methods for obtaining pictures and request consent of individual or a responsible adult, guardian or caregiver.
  • Do not further stigmatize any child or individual; avoid sensational stereotypes or categorizations that expose people to negative reprisals – including physical or psychological harm or discrimination or rejection by their local communities.
  • Always change the name and obscure the identity of any child who is identified as:
    • A victim of sexual abuse or exploitation,
    • A perpetrator of physical or sexual abuse,
    • HIV positive, living with AIDS or has died from AIDS, unless the child, a parent or a guardian gives fully informed consent,
    • Charged or convicted of a crime.
    • A current or former child combatant,
    • An asylum seeker, a refugee or an internally displaced person.
    • Consider carefully the consequences of publication of any material concerning children or vulnerable adults.
    • When in doubt about whether an individual is at risk, report on the general situation rather than on an individual, no matter how newsworthy the story.

In addition to these suggested guidelines, GlobalGiving asks that you do not post photos on the website that portray severe or extreme injuries, illness, emaciation, or death, nudity, or sexual activity. In some cases, these restrictions may apply to photos of animals as well.

Complying with Copyright Restrictions

According to GlobalGiving’s Terms and Conditions, which are signed and agreed upon by all of GlobalGiving’s partners during the due diligence process,  “GlobalGiving shares the copyright with you to the project content and other media (pictures, video, etc.) uploaded to globalgiving.org and will attribute content used to your organization.”

It is your organization’s responsibility to ensure that you have the expressed permission from the photograph subject(s), photographer, and/or owner(s) to use the photo. Our assumption is that your organization has all of the relevant rights to any photos or stories that you upload to our website. We reserve the right to use any photos that are uploaded to our website for the purposes of promotion and fundraising, under the condition that those photos are properly credited to both your organization and GlobalGiving.

What does this mean? Your organization may not upload photographs from news outlets or other online sources without either purchasing the rights to the photo or otherwise obtaining permission from the photographer or copyright owner to use the photo.

GlobalGiving is committed to respecting the opinions and wishes of our partners. Should we have any questions or concerns about a photo that you have posted on GlobalGiving, we will contact you directly. GlobalGiving reserves the right to make final decisions about content on the website and to remove photos or stories that we deem inappropriate.

Questions? Feel free to contact us at projecthelp@globalgiving.org

Announcing GlobalGivingTIME–connect with online volunteers!

Posted by Alexis Nadin on July 3rd, 2012

GlobalGiving.org is excited to introduce GlobalGivingTIME, an online volunteering tool that gives you quick, easy and entirely cost-free access to a pool of enthusiastic and skilled online volunteers for advice and support. For the past year, GlobalGivingTIME has been available to organizations through GlobalGiving UK. We are happy to announce that GlobalGivingTIME is now available to all organizations on GlobalGiving.org!

What is GlobalGivingTIME?

GlobalGivingTIME is an online platform where GlobalGiving partner organizations can post small, short-term volunteer tasks (called microvolunteer opportunities) that can be accomplished completely online in less than 2 weeks.

GlobalGivingTIME is powered by Sparked, an American organization that facilitates online volunteering. Sparked is used by individuals and corporations to identify easy-to-do online volunteer opportunities. It is a great tool to connect with skilled, short term volunteers.

What can I get help with?

Graphic design, translations, HR, Marketing. The sky is the limit! You can get help with just about anything! Previous project leaders have received help creating new logos, ‘thank you’ notes, reviewing mission statements and newsletters as well as translating documents. GlobalGivingTIME volunteers are happy to use their experience and expertise to help you if you’re struggling with a task.

Who are these volunteers?

GlobalGivingTIME is used by professionals all over the world, and across all manner of fields.

One of GlobalGiving UK’s key corporate partners, Aegis Media, is running a campaign during the 2012 Olympics on GlobalGivingTIME to encourage their employees (17,000 worldwide!) to share their knowledge, skills and expertise to help you with your most pressing tasks.

How does it work?

Step 1. Start by clicking here or go to www.globalgiving.sparked.com on your browser.

Step 2. Click on ‘Apply to join here’ below ‘GlobalGiving partners’.

Step 3. Tell us what your cause is and click the blue arrow on the bottom of the screen to contine!

Step 4. You’ll then be asked about your needs. Click on the blue arrow to continue once you’ve filled those in. Don’t worry: your tasks don’t always have to be limited to your top 3 needs!

Step 5: Fill in your organization’s details and start posting ‘challenges’ for the volunteers!

GlobalGivingTIME Olympic Challenge

During the London 2012 Olympic games, GlobalGiving and Aegis Media will be hosting the GlobalGivingTIME Olympic Challenge. Aegis employees from all over the world (17,000 in total!) will be answering challenges on GlobalGivingTIME every day as part of a special company-wide promotion. What’s more, employees will also be making financial donations to some of the NGOs they work with.

Want to learn more about the GlobalGivingTIME and the Olympic Challenge?

Introductory Webinars

GlobalGiving UK is hosting webinars on Monday, July 9th and Wednesaday, July 11th to help you post exciting and engaging challenges on GlobalGivingTIME and to learn more about Aegis Media’s Olympic Challenge.

Click here to register for Webinar 1: Monday 9th July, 12 pm EDT (This time in your city)

Click here to register for Webinar 2: Wednesday 11th July, 4 am EDT(This time in your city)

GlobalGiving’s Approach to Building Relationships with Corporate Partners

Posted by Alexis Nadin on June 26th, 2012

This June, GlobalGiving is hosting a three-part webinar series on corporate giving. For part two of this webinar series, we were happy to have our very own Ingrid Embree, Director of Strategic Partnership here at GlobalGiving give a fantastic webinar on GlobalGiving’s Approach to Building Relationships with Corporate Partners on June 20th. Ingrid discussed how to identify prospective corporate partners and how to build relationships. Ingrid also spoke about how GlobalGiving selects partners to recommend to corporate partners.

View the presentation slides here. Contact Alexis Nadin at anadin@globalgiving.org for a link to the training recording.

Prospecting for new corporate partners

  • Make cold calls after researching various businesses
  • Commit to a set number of calls a week and track the progress (Ingrid makes 40!)
  • Take advantage of travel time. So, if you travel to a conference check if there is a company you could visit/meet with
  • Be confident in what you have to offer – you’re a subject matter expert!
  • “Layering” through multiple interactions both on and off-line establishes trust and builds relationships
  • Be opportunistic!

Volunteers can be your biggest asset

  • Employee volunteers are a good “foot in the door;” get employees interested in your project and have them volunteer
  • Virtual volunteering is an easy way for people to get involved with your organization

The best way to contact potential partners: calls vs. emails

  • Emails are easy to write, but also easy to delete
  • For layering purposes email first unless the situation better fits a phone call
  • Make a personal call in situations where you would be able to meet in person, for example already being in the area for another meeting or conference
  • Phone calls can be uncomfortable, but effective
  • Postal mail is still a great option and unexpected!
  • Use your judgment and vary it depending on the company

Learning from experience

  • Be tenacious, but patient
  • Your integrity will be appreciated
  •  Look for a good fit not just a good sale
  • Referrals are often your best leads
  • Ask questions and research: Who have supporters been in the past? Who would be interested?
  • Examine corporate culture before reaching out

GlobalGiving’s corporate partner programs

  • Corporate partner relationships all look different, at GlobalGiving we are flexible, ex: some companies like gift cards, some like employee giving and some prefer cause-marketing

Suggestions for making your project attractive to corporate partners 

  • Donors spend on average 30 seconds looking at a project page. Keep your page visually attractive by making sure your main photo is in high resolution, close up and that your project title is inspiring and catchy
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  • Strive to be a Superstar! Make sure your project is active and visible by taking advantage of GlobalGiving’s Project Rewards program
  • Find additional tips for taking advantage of corporate partnerships here
  • Find more information on GlobalGiving’s Partner Rewards Program here.

Bonus Day How-To From a Bonus Day Winner

Posted by Alexis Nadin on May 7th, 2012

I am excited to share a guest post by Marshall Bailly, the Executive Director of Leadership Initiatives, a longtime GlobalGiving partner. Marshall and his team have raised over $50,000 through GlobalGiving matching campaigns. In 2011, Leadership Initiatives’ project came in first place in the June Bonus Day, raising over $28,000 in one day!
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Dear GlobalGiving Leaders,

Alexis has asked Leadership Initiatives to present a brief how-to manual for Bonus Days. Below is what I hope is a simple and succinct how-to manual on how we have raised over $50,000 on Bonus Days over the past two and a half years.

We have provided examples where we could and ask that you use them as templates for your own bonus day goals. Please do not copy them directly.

1. Contact your donors several months ahead of time to update their contact information and thank them for their previous support. Leadership Initiatives does not even mention the Bonus Day in this first email. We use it simply to reconnect with our donors and update their information. An example this email can be seen here.

2. Create a committee of committed supporters/staff to help coordinate efforts for the Bonus Day. By bringing in more people as leaders, you are asking others to become more involved in your organization. When they do take on a leadership role, they feel more responsible for making the matching day a success.
With this committee, create firm goals for what you as an organization would like to achieve on this matching day. An example of LI’s goals are located here.

Typical goals should include: the creation of a donor captain team (more on that below), how many donors you would like to reach out to, what your financial goal for the event will be, and how your organization would like to grow from the event.

3. Create a donor captain team. Last year, LI received donations from over 130 people on Bonus Day because we had 10 donation captains each in charge of getting at least 10 people to donate. This allows you to spread the burden of finding so many donors while bringing new people into the organization and allowing them to take a leadership role and become part of the team. LI has each donor captain take a personal goal of at least 10 and we work with them on a financial goal of between 100 and 2000 dollars.

4. Leadership Initiatives also reaches out to clubs and groups to help solicit donations. We recommend you look to college, high school or community groups who support what you do to increase support for the Bonus Day, often times they will take on the role of a donor captain and pledge at least 10 donors.

5. Advertise and build up local, in-country support for the matching day and then showcase that support to your US or UK supporters. Leadership Initiatives has been explaining Bonus Day to our team and supporters on the ground in Nigeria for almost three years now and they are astonished and touched that GlobalGiving offers Bonus Days.

While the $10 minimum donation is often a problem for our in-country donors, we have worked with small groups of on-the-ground donors who create “donation groups” and pledge $10 to $20 in their own currency for the event. Our staff on the ground has been phenomenal about finding local supporters who have paypal accounts and in exchange for the $10 to $20 in their local currency will send paypal money to newly created paypal accounts for each donation group, who in turn donate on matching days.

This allows our team on the ground to energize local supporters and donors and create a community experience. LI often holds paypal sign up days twice before a matching day and holds a massive donation drive the day of the event.

LI also showcases this local support to potential donors in the US/UK highlighting to them the commitment and affect LI is having on the ground. LI donors have said they have doubled or even tripled their expected donation amount because of how touched they have been when reading about this in LI newsletters or Bonus Day emails or speaking with our supports on the ground through skype.

6. Two to one month before the event, LI sends out a letter or email detailing the event our goals for it to potential donors. In the letter format, LI often includes a physical item such as a magnet that holds the event details and will be a constant reminder to the potential donor about the event. Please see this letter as an example and this jpeg of our magnet as an example of our physical reminder.

7. One week before the event, send a more informative email reminding everyone how important the event is. Include specific goals and what you will be able to accomplish if you achieve these goals. Please see this letter as an example.

8. The day of the event, send out one more email around 9 or 10 am EST as a gentle reminder to your donor captains to follow up with their pledged donors. LI also sends the names of people who have donated to our donation captains so they can confirm the people that pledged donations to them have donated.

9. Always send thank you emails showcasing the importance of your supporters’ donations and sharing what you have achieved as a community. This bridges the gap between your supporters, your program/project participants and their locally community supporters. See this letter as an example. This way you will have continued donation support for years to come.

If you have any questions feel free to contact me at mbailly@leadershipinitiatives.org.

Wishing you the absolute best this matching day!

Marshall