Archive for the ‘GlobalGiving Tips’ Category

 

Photos and Stories on GlobalGiving

Posted by Alexis Nadin on August 20th, 2012

At GlobalGiving, we believe that using vibrant and compelling photos is one of the most effective ways to share your organization’s mission and message. Through imagery and stories, your current and prospective supporters can learn about the value of your work and the impact that you’re having on peoples’ lives.

We also believe that, as members of the global nonprofit community, we all have an obligation to protect the integrity and the rights of children and vulnerable individuals, and to protect the intellectual property rights of photographers and reporters. For this reason, we would like to outline some guidelines for the use of photos and stories on GlobalGiving’s website.

Protecting the Integrity of Children and Vulnerable Communities

Whenever possible, GlobalGiving chooses to share images and stories that instill hope, optimism, and promise. Check out our email newsletters and our Facebook page for examples. We know from experience that our supporters respond well to impact. They want to know how our partners are already having a world-changing impact in communities around the world.

We are also determined to make sure that we are not playing a role in perpetuating any steryotypes or promoting a sense of pity that negative photographs and stories can sometimes portray.   We know that behind every photo is a person or a community that is deserving of respect and dignity.

We have borrowed from UNICEF’s Principles and Guidelines for Ethical Reporting on Children and Young People under 18 years old and Guidelines for journalists and media professionals from the International Federation of Journalists to create our suggested guidelines for using photos of children and vulnerable individuals:

1) Take extra precaution to protect the privacy of beneficiaries. Do not include the full name, especially last names, of a beneficiary in projects or reports. GlobalGiving will reject projects and reports that contain the last names of any beneficiaries.

Always change the name and obscure the identity of any child who is identified as:

  • A victim of sexual abuse or exploitation,
  • A perpetrator of physical or sexual abuse,
  • HIV positive, living with AIDS or has died from AIDS, unless the child, a parent or a guardian gives fully informed consent,
  • Charged or convicted of a crime.
  • A current or former child combatant,
  • An asylum seeker, a refugee or an internally displaced person.
  • Consider carefully the consequences of publication of any material concerning children or vulnerable adults.
  • When in doubt about whether an individual is at risk, report on the general situation rather than on an individual, no matter how newsworthy the story.

2) Do not publish a story or an image that might put the individual or peers at risk even when identities are changed, obscured or not used.

3) Explain the purpose of the photo and/or interview and its intended use to the individual. Use fair, open and straightforward methods for obtaining pictures and request consent of individual or a responsible adult, guardian or caregiver.

4) Do not further stigmatize any child or individual; avoid sensational stereotypes or categorizations that expose people to negative reprisals – including physical or psychological harm or discrimination or rejection by their local communities.

In addition to these suggested guidelines, GlobalGiving asks that you do not post photos on the website that portraysevere or extreme injuries, illness, emaciation, or death, nudity, or sexual activity. In some cases, these restrictions may apply to photos of animals as well.

Complying with Copyright Restrictions

According to GlobalGiving’s Terms and Conditions, which are signed and agreed upon by all of GlobalGiving’s partners during the due diligence process,  “GlobalGivingshares the copyright with you to the project content and other media (pictures, video, etc.) uploaded to globalgiving.org and will attribute content used to your organization.”

It is your organization’s responsibility to ensure that you have the expressed permission from the photograph subject(s), photographer, and/or owner(s) to use the photo. Our assumption is that your organization has all of the relevant rights to any photos or stories that you upload to our website. We reserve the right to use any photos that are uploaded to our website for the purposes of promotion and fundraising, under the condition that those photos are properly credited to both your organization and GlobalGiving.

What does this mean? Your organization may not upload photographs from news outlets or other online sources without either purchasing the rights to the photo or otherwise obtaining permission from the photographer or copyright owner to use the photo.

GlobalGiving is committed to respecting the opinions and wishes of our partners. Should we have any questions or concerns about a photo that you have posted on GlobalGiving, we will contact you directly. GlobalGiving reserves the right to make final decisions about content on the website and to remove photos or stories that we deem inappropriate.

Questions? Feel free to contact us at projecthelp@globalgiving.org

GlobalGiving’s Approach to Building Relationships with Corporate Partners

Posted by Alexis Nadin on June 26th, 2012

This June, GlobalGiving is hosting a three-part webinar series on corporate giving. For part two of this webinar series, we were happy to have our very own Ingrid Embree, Director of Strategic Partnership here at GlobalGiving give a fantastic webinar on GlobalGiving’s Approach to Building Relationships with Corporate Partners on June 20th. Ingrid discussed how to identify prospective corporate partners and how to build relationships. Ingrid also spoke about how GlobalGiving selects partners to recommend to corporate partners.

View the presentation slides here. Contact Alexis Nadin at anadin@globalgiving.org for a link to the training recording.

Prospecting for new corporate partners

  • Make cold calls after researching various businesses
  • Commit to a set number of calls a week and track the progress (Ingrid makes 40!)
  • Take advantage of travel time. So, if you travel to a conference check if there is a company you could visit/meet with
  • Be confident in what you have to offer – you’re a subject matter expert!
  • “Layering” through multiple interactions both on and off-line establishes trust and builds relationships
  • Be opportunistic!

Volunteers can be your biggest asset

  • Employee volunteers are a good “foot in the door;” get employees interested in your project and have them volunteer
  • Virtual volunteering is an easy way for people to get involved with your organization

The best way to contact potential partners: calls vs. emails

  • Emails are easy to write, but also easy to delete
  • For layering purposes email first unless the situation better fits a phone call
  • Make a personal call in situations where you would be able to meet in person, for example already being in the area for another meeting or conference
  • Phone calls can be uncomfortable, but effective
  • Postal mail is still a great option and unexpected!
  • Use your judgment and vary it depending on the company

Learning from experience

  • Be tenacious, but patient
  • Your integrity will be appreciated
  •  Look for a good fit not just a good sale
  • Referrals are often your best leads
  • Ask questions and research: Who have supporters been in the past? Who would be interested?
  • Examine corporate culture before reaching out

GlobalGiving’s corporate partner programs

  • Corporate partner relationships all look different, at GlobalGiving we are flexible, ex: some companies like gift cards, some like employee giving and some prefer cause-marketing

Suggestions for making your project attractive to corporate partners 

  • Donors spend on average 30 seconds looking at a project page. Keep your page visually attractive by making sure your main photo is in high resolution, close up and that your project title is inspiring and catchy
  • Cross-list your project accordingly by choosing all themes which apply
  • Strive to be a Superstar! Make sure your project is active and visible by taking advantage of GlobalGiving’s Project Rewards program
  • Find additional tips for taking advantage of corporate partnerships here
  • Find more information on GlobalGiving’s Partner Rewards Program here.

Bonus Day How-To From a Bonus Day Winner

Posted by Alexis Nadin on May 7th, 2012

I am excited to share a guest post by Marshall Bailly, the Executive Director of Leadership Initiatives, a longtime GlobalGiving partner. Marshall and his team have raised over $50,000 through GlobalGiving matching campaigns. In 2011, Leadership Initiatives’ project came in first place in the June Bonus Day, raising over $28,000 in one day!
—————

Dear GlobalGiving Leaders,

Alexis has asked Leadership Initiatives to present a brief how-to manual for Bonus Days. Below is what I hope is a simple and succinct how-to manual on how we have raised over $50,000 on Bonus Days over the past two and a half years.

We have provided examples where we could and ask that you use them as templates for your own bonus day goals. Please do not copy them directly.

1. Contact your donors several months ahead of time to update their contact information and thank them for their previous support. Leadership Initiatives does not even mention the Bonus Day in this first email. We use it simply to reconnect with our donors and update their information. An example this email can be seen here.

2. Create a committee of committed supporters/staff to help coordinate efforts for the Bonus Day. By bringing in more people as leaders, you are asking others to become more involved in your organization. When they do take on a leadership role, they feel more responsible for making the matching day a success.
With this committee, create firm goals for what you as an organization would like to achieve on this matching day. An example of LI’s goals are located here.

Typical goals should include: the creation of a donor captain team (more on that below), how many donors you would like to reach out to, what your financial goal for the event will be, and how your organization would like to grow from the event.

3. Create a donor captain team. Last year, LI received donations from over 130 people on Bonus Day because we had 10 donation captains each in charge of getting at least 10 people to donate. This allows you to spread the burden of finding so many donors while bringing new people into the organization and allowing them to take a leadership role and become part of the team. LI has each donor captain take a personal goal of at least 10 and we work with them on a financial goal of between 100 and 2000 dollars.

4. Leadership Initiatives also reaches out to clubs and groups to help solicit donations. We recommend you look to college, high school or community groups who support what you do to increase support for the Bonus Day, often times they will take on the role of a donor captain and pledge at least 10 donors.

5. Advertise and build up local, in-country support for the matching day and then showcase that support to your US or UK supporters. Leadership Initiatives has been explaining Bonus Day to our team and supporters on the ground in Nigeria for almost three years now and they are astonished and touched that GlobalGiving offers Bonus Days.

While the $10 minimum donation is often a problem for our in-country donors, we have worked with small groups of on-the-ground donors who create “donation groups” and pledge $10 to $20 in their own currency for the event. Our staff on the ground has been phenomenal about finding local supporters who have paypal accounts and in exchange for the $10 to $20 in their local currency will send paypal money to newly created paypal accounts for each donation group, who in turn donate on matching days.

This allows our team on the ground to energize local supporters and donors and create a community experience. LI often holds paypal sign up days twice before a matching day and holds a massive donation drive the day of the event.

LI also showcases this local support to potential donors in the US/UK highlighting to them the commitment and affect LI is having on the ground. LI donors have said they have doubled or even tripled their expected donation amount because of how touched they have been when reading about this in LI newsletters or Bonus Day emails or speaking with our supports on the ground through skype.

6. Two to one month before the event, LI sends out a letter or email detailing the event our goals for it to potential donors. In the letter format, LI often includes a physical item such as a magnet that holds the event details and will be a constant reminder to the potential donor about the event. Please see this letter as an example and this jpeg of our magnet as an example of our physical reminder.

7. One week before the event, send a more informative email reminding everyone how important the event is. Include specific goals and what you will be able to accomplish if you achieve these goals. Please see this letter as an example.

8. The day of the event, send out one more email around 9 or 10 am EST as a gentle reminder to your donor captains to follow up with their pledged donors. LI also sends the names of people who have donated to our donation captains so they can confirm the people that pledged donations to them have donated.

9. Always send thank you emails showcasing the importance of your supporters’ donations and sharing what you have achieved as a community. This bridges the gap between your supporters, your program/project participants and their locally community supporters. See this letter as an example. This way you will have continued donation support for years to come.

If you have any questions feel free to contact me at mbailly@leadershipinitiatives.org.

Wishing you the absolute best this matching day!

Marshall

Partner Rewards Bonus Day – June 13th!

Posted by Alexis Nadin on May 1st, 2012

GlobalGiving is going to be hosting our second Bonus Day of the year on June 13th! Starting at 12:01 am EDT on June 13th, GlobalGiving will match online donations made to your project(s) based on your Partner Rewards level.

The matching percentages are as follows:

  • All organizations ranked as Partner will have their donations matched at 30%.
  • All organizations ranked as Leader will have their donations matched at 40%.
  • All organizations ranked as Superstar will have their donations matched at 50%.

Any questions regarding your Partner Rewards level must be received by GlobalGiving no later than June 4th! All matching will be calculated based on your organization’s Partner Rewards Level as of 11:00 pm EDT on Tuesday, June 12th. Be sure that your Partner Rewards level is secure by this time.

What are the terms for Bonus Day?

  • Bonus Day begins at 12:01 am EDT on June 13, 2012.
  • There is $75,000 in matching funds. Once funds have been depleted, no more donations will be matched.
  • GlobalGiving will match up until $1,000 per donor until matching funds run out;
  • The organization that raises the most funds on Bonus Day will receive an additional $1,000 from GlobalGiving.
  • The organization that has the most unique donors on Bonus Day will receive an additional $1,000 from GlobalGiving.
  • Projects must be approved and live on the GlobalGiving.org website by June 11th  to be eligible;
  • Projects participating in the June Invitational Challenge are NOT eligible for Bonus Day
  • Only online donations (credit card or PayPal) are eligible for matching. Donations made by check or text-to-give are not eligible;
  • Donations made on www.globalgiving.co.uk or any GlobalGiving sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for matching.
  • We encourage you to get donations in early, because matching funds will likely run out before the end of the day.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted towards the donor bonus award.
  • Please note that GlobalGiving maintains the right to make a final decision on all matters concerning bonus awards and matching.

How do I check my partner rewards level?

Simply log in as a project leader, and go to the dashboard. You can access it by clicking the “project entry (PE)” link in the upper right hand corner. This is where you can see your projects, reports, and most importantly, the Rewards Level.

To learn more about why you are a certain partner level, click on the “Reward Level” link at the top.

Once here, you should see the different sub-categories on which we base the Partner Rewards levels. Your overall level is based on the lowest level reflected here. If you are a partner in any one category, you will be at partner level. For example, this organization is leader level for the amount in donations, partner level in quarterly donations, and superstar level for total donors. This organization’s rewards level is Partner.

The right column explains how each sub-category is scored and what your organization would need to do in order to reach the next level. As we expect to have a lot of interest in increasing partner levels ahead of the Challenge, any questions you have about your partner level must be received by GlobalGiving no later than June 4th!

How can you increase your Reward Level?

First, find out which sub-categories your organization is listed as “Partner” or “Leader” and work to become a Superstar! All Rewards Levels are based on the lowest Level in the sub-categories. If you are a Partner in any of them, you will be a Partner on the site. All sub-categories need to be Superstars for you to be a Superstar.

Now, work to increase your Rewards Level!

  • If your organization is a partner at reporting every three months, look at which project needs a report and write one. This can even be about the upcoming Bonus Day!
  • If you need more unique donors or donation volume, start a campaign now to get some unique donors and then you can let them know about Bonus Day in a few months. The Mother’s Day Tribute Card Campaign is a great way to get new donors and raise funds.
  • Remember to contact GlobalGiving with all of your questions no later than June 4th!

Please direct any questions regarding the Bonus Day to Sonja at slehner@globalgiving.org. Questions regarding your Partner Rewards Level can be sent to projecthelp@globalgiving.org.

Stay tuned for another blog post about strategizing for Bonus Day, written by Marshall Bailly of Leadership Initiatives!

Mother’s Day Tribute Card Campaign

Posted by Alexis Nadin on April 9th, 2012

GlobalGiving’s Mother’s Day Tribute Card Campaign kicks off at 12:01 am EDT on May 1, 2012. GlobalGiving is offering $500 prizes to each of the top 10 projects with the most donors who make donations as gifts. Your project only needs 10 donors to qualify for a bonus prize. Take advantage of this popular holiday and fundraising promotion to drive more donations to your project!

How does it work?

Donors can make a donation as a gift to a friend or family member on your project on www.globalgiving.org by selecting the third giving option, “gift or in honor of,” under the orange donate button on the project page. GlobalGiving will send the gift recipient an email, print-at-home, or physical card. We offer several fun card designs and we give your donors the option to choose a design customized for your project, using your project’s main photo (this option is available for email and print-at-home cards).

The Tribute Card Campaign gives your donors an extra incentive to give to your project(s) during the first two weeks of May. A donation to your project is a fantastic (and easy) gift for Mom on Mother’s Day! It is also a great way to help your organization win an extra $500 in spending money for your programs. What donor doesn’t like to get extra value for their donation?

Terms and Conditions

  • $500 will be awarded to each of the top 10 projects with the most unique donors who make donations as gifts.
  • A project must have at least 10 unique tribute card donors to be eligible for bonus awards;
  • The campaign will begin on Tuesday, May 1 at 12:01 am EDT and will end on Sunday, May 13, 2012 at 11:59 pm EDT.
  • Paper cards, print-at-home cards, and e-cards are all eligible to be included in the campaign.
  • Donations made on www.globalgiving.co.uk or any GlobalGiving corporate sites (including Nike, Global Action Atlas, etc) are NOT eligible for this campaign.
  • Only permanent GlobalGiving partners (not those participating in the Monthly Invitational) are eligible for this campaign.
  • Projects must be live on the GlobalGiving site by 5 pm EDT on Monday, April 30, 2012 to be included in this campaign.
  • Only online donations will qualify for this campaign; no check donations will be accepted.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted towards the threshold.
  • Please note that GlobalGiving maintains the right to make a final decision on all matters concerning the adjudication of unique donors and final results of campaign.

Tips for Promoting your Projects

As always, we encourage you to use project reports, email newsletters, Facebook, Twitter, and other social media to spread the word about this campaign! Donors won’t give unless you ask. Here are some tips to help you craft your communications:

  1. 1. Share a direct link to the “gift or in-honor-of” tab on your project page.  Donors give when it’s easy. Include the direct link in all of your emails, project reports, and social media messages. Here’s how you create the direct link to the “gift” option:
  2. [Project URL] + ?show=gift
  3. See an example of the direct link here: http://www.globalgiving.org/projects/empowerment-of-teenage-mothers/?show=gift.
  1. 2. Market this campaign as a “last minute gift idea” for Mom! This campaign starts just 12 days before Mother’s Day. Remind your supporters that GlobalGiving offers e-cards and print-at-home cards, making a donation to your project the perfect last-minute Mother’s Day gift!
  2. 3. Give your supporters specific gift options–$50 provides a microloan to a woman in Uganda or $40 provides one year of school for a child in India. This makes it easy for your donors to decide what to give Mom!
  3. 4.  Encourage moms to ASK for a donation to your project as a gift for Mother’s Day! Ok, so your supporters have already made donations to your project as gifts. But, have they asked their family and friends for a donation as a gift for Mother’s Day? This is an easy way for your supporters to help you spread the word and mobilize more donors for this campaign!
  4. 5. Share a story and a photo of a child, woman, or furry friend that will benefit from this Mother’s Day gift.
  5. 6. Remind your donors about the added value of making a donation during this campaign—a $500 bonus awards for your organization! Tell your supporters exactly what you could accomplish if you qualify as one of the 10 winners of this campaign. Could you put another child through school? Could you save another acre of rainforest? Whatever it is, let your donors know!

Go all out for the 1st Bonus Day of 2012 on March 14th!

Posted by Alexis Nadin on February 24th, 2012

We are quickly approaching the first Bonus Day of 2012! The Bonus Day will start at 12:01 am EST on March 14th, 2012.  GlobalGiving will be matching online donations made on Bonus Day at 30% until the $50,000 in funds runs out. We will also be offering additional prizes for organizations that raise the most on Bonus Day and have the most unique donors. See the official terms and conditions for Bonus Day below.

Last year, organizations raised over $800,000 in three Bonus Days. The October 19th Bonus Day brought in $294,173 alone!

Need some advice for Bonus Day fundraising? Check out our five best tips!

  1. Post a Project Report! This will get sent to all your GlobalGiving donors with the link directly back to your project page. Remember to submit the report no later than March 12th so it gets approved and emailed before Bonus Day! Check out a great Bonus Day report!
  2. Get your supporters to help out! Ask them to spread the word about Bonus Day and rally your donors. Make sure they are well-informed and give them goals for their outreach. Also, consider offering an incentive to the supporter that brings in the most donations!
  3. Start strong and early! Remember, Bonus Day ends when the matching funds run out, so make sure your donors don’t wait until the end of the day. Gain momentum early, Bonus Day starts at 12:01 EST (what time is that where I live?).
  4. Get excited and share! Share on Facebook and tweet on Twitter about this great opportunity and motivate your donors to give to your project. Have your friends and supporters do the same. Ask them to share, comment, like, and tweet at least once on Bonus Day to get the word out.
  5. Remind your donors the morning of Bonus Day! A quick reminder in the morning on Bonus Day can ensure your donors haven’t forgotten to give. Sending a short note and a link to your project page is a great way to make it easy for them to give! You might even want to call some major donors.

Bonus Day terms:

  • There is $50,000 available matching funds;
  • Matching is applied at 30% up to $1,000 per donor per project on March 14, 2012 between 12:01am and 11:59 pm EDT (GMT-5) until matching funds run out;
  • Projects must be approved and live on the GlobalGiving.org website by March 12th  to be eligible;
  • The organization that raises the most funds on Bonus Day will receive an additional $1,000 from GlobalGiving.
  • The organization that has the most unique donors on Bonus Day will receive an additional $1,000 from GlobalGiving.
  • Projects participating in the March Invitational Challenge are NOT eligible for Bonus Day
  • Only online donations (credit card or PayPal) are eligible for matching. Donations made by check or text-to-give are not eligible;
  • All online donations received through the GlobalGiving.org site will be eligible for the 30% matching funds and additional $1,000 prizes. Donations made on www.globalgiving.co.uk or any GlobalGiving corporate sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for matching.
  • We encourage you to get donations in early, because matching funds will likely run out before the end of the day.

Please note that GlobalGiving maintains the right to make a final decision on all matters concerning the adjudication of unique donors and final results of Bonus Day and will adjust results accordingly.

Good Luck!

Make the Most of GlobalGiving in 2012

Posted by Alexis Nadin on January 23rd, 2012

A few weeks ago, GlobalGiving announced our 2012 Calendar. It includes the dates of our 2012 Bonus Days—March 14, June 13, and October 17–along with our contests and campaigns for the year. In February, we’ll be hosting our first-ever video contest, giving your organization the chance to be featured in GlobalGiving’s Facebook and Twitter outreach. In May we’re hosting a Tribute Card Campaign in time for Mother’s Day and in September we’re offering our first-ever Fundraiser Campaign. Check out the calendar to learn more about these campaigns and more!

On Wednesday, January 11th, GlobalGiving hosted a training to go over this calendar and to help you develop a fundraising strategy for your project(s) on GlobalGiving in 2012. Listen to the recording here. Take a look at the presentation slides here. We’ve provided a brief summary of the training below.

Create Your GlobalGiving Strategy

Over the years, we’ve found that organizations are most successful on GlobalGiving when they take the time to set goals, create benchmarks, and make a plan for fundraising success. To help you get started, we’ve put together a strategy worksheet. When developing your strategy, make sure to:

  • Include your GlobalGiving strategy in your overall fundraising strategy.
  • Set ambitious, but realistic goals.
  • Plan a calendar. Take advantage of Bonus Days, fundraising campaigns, and contests on GlobalGiving to spur giving throughout the year.
  • Create quarterly benchmarks to help you evaluate your success.
  • Incorporate GlobalGiving’s Partner Rewards Program into your strategy. Understand what your organization needs to do to achieve Superstar status and integrate this into your strategy for the year.

When creating your GlobalGiving strategy for the year, consider whether your organization is making the most of GlobalGiving. There are three things you can do to optimize your fundraising on the site:

Attract New Donors

In 2011, 2.55 million individuals visited GlobalGiving. Over 102,000 donors gave to projects on the site. What can you do to attract GlobalGiving donors to your project(s)?

  • Write a compelling and easy to understand project description! Donors usually spend 30 seconds on a project page before deciding to give. So, grab donors’ attention right away with close-up, high resolution photos, a specific, action-oriented title, an easy to understand, jargon-free project summary, and tangible and realistic donation options. See a great example. Read additional tips for your project description here.
  • Improve your project ranking(s). GlobalGiving ranks projects on the site based on frequency of reporting, the number of donors, and the overall donation volume. This ranking is used to determine the order in which projects appear under each theme and country on the site, as well as the projects that are featured on the homepage. Learn more. You can find your project(s) ranking on the dashboard of the project entry system.

Engage Existing Donors

Attracting donors to your project(s) is only the first step in developing a long-term, valuable relationship with donors. In order to retain donors, it is important to recognize their donation and to continue to engage them through project reports, fundraising campaigns, and donor tools.

  • 46% of donors stop giving because they feel like their donations are not recognized or appreciated. (Read more.) Make sure to send a personal thank you to donors within a week of a donation being made. Read tips for sending a thank you email from the donation manager here. Use thank you notes to notify donors about upcoming campaigns and opportunities to get involved.
  • Campaigns are designed to help you keep your donors engaged! The deadlines and added financial incentives create a sense of urgency to give now. Campaigns also give your donors a reason to reach out to family and friends about supporting your cause. Use the calendar to identify campaigns to keep your supporters engaged throughout the year.
  • Build donation toolsrecurring donations, donation as a gift, fundraiser pagesinto your regular interactions with your supporters. Are they looking to support your organization around a holiday? Ask them to consider making a donation as a gift. Are they interested in supporting your organization long-term? Recurring donations make it easy!
  • Share success stories and opportunities to get involved through project reports. Don’t forget: project reports are emailed directly to your donors. Use reports as a tool to keep donors engaged and interested in supporting your work. Read more about great project reports here.

Become a Superstar!

We use the Partner Rewards Program to identify organizations to recommend to our corporate partners and to feature in our donor outreach. Superstar and Leader organizations are more likely to be recommended than Partner organizations. You can find your organization’s Partner Rewards Level on the dashboard in the project entry system. Learn how you can become a Superstar by clicking on your Rewards Level.

 

As always, we’re happy to work with you to develop your organization’s fundraising strategy. Set up a call with a GlobalGiving team member here.

Mobile GlobalGiving

Posted by Alison Carlman on October 20th, 2011

One of our core values is to never settle, so we’re constantly finding new ways to add value to your experience as a nonprofit partner of GlobalGiving. Today we’re excited to announce the soft-launch of mobile giving options for each of your projects on our site! This means that each of your projects has its own specific keyword that people can text to donate $10 to your project. The $10-per-text is charged to the donor’s phone bill and the donation shows up immediately in our project entry system where you manage your donations. (Please feel free to try it out now, and we’ll be doing a full-fledged launch to donors on Oct. 25.)

Why is mobile giving such a big deal?
In the last 3 years, more than 4.4 million Americans have made mobile donations through our partner mGive, resulting in over $50 million for nonprofits. Starting today, we’re making it possible for any project on GlobalGiving to receive text message donations from US donors.

Please read through this entire post to find out more about mobile giving through GlobalGiving! Here are the three main points we’ll cover:

  • You now have mobile giving capabilities for each of your projects (at no extra cost)!
  • Your text-to-give call-to action is: “Text GIVE <space> [PROJ. ID] to 80088 to give $10 to GlobalGiving’s  [PROJECT NAME] project”
  • You must include the carrier compliance terms anytime you invite people to text-to-give.

_______________The GlobalGiving Mobile Giving  Manual________________

What’s the mobile giving call-to-action for my projects?
Every GlobalGiving project has its own project ID number. You can find it on your project page above the project title. You’ll use that Project ID number to create you own text-to-give code.

Find your project ID just above the title of your project.

Once you’ve found the Project ID, you can enter it into the the magic formula for your mobile giving call-to-action:

“Text GIVE <space> [PROJ. ID] to 80088 to give $10 to GlobalGiving’s [PROJECT NAME] project. [DISCLAIMER.]”
or, for example:
“Text GIVE  7481 to 80088 to give $10 to GlobalGiving’s The Underdog Fund Project.  [DISCLAIMER]”

Some key points here:

  • [PROJ.ID] is your unique project ID number
  • There is a space between the word GIVE and your PROJ.ID.
  • You must include “GlobalGiving’s” as a part of the call-to-action because the charge will be listed on their phone bill as a donation to GlobalGiving. (It’s the law!)
  • [DISCLAIMER] indicates the required carrier compliance language.  You must include carrier compliance disclaimers whenever you talk about mobile giving. Look below to find out what the proper disclaimer is for your communication medium.

DID YOU CATCH THAT? You must include the [DISCLAIMER] – the proper carrier compliance language whenever you talk about mobile giving.

What is Carrier Compliance?
GlobalGiving, mGive, and the U.S. wireless carriers are committed to ensuring the future of the mobile fundraising platform. To that end, the carriers have implemented rules and regulations to address privacy and transparency to all wireless subscribers regarding mobile donations. These mandatory notices are required in all mobile calls-to-action across all marketing mediums in the form of disclaimers and terms and conditions. mGive provides the required terms and conditions, but it is GlobalGiving’s responsibility to disclose the required information within the disclaimer with all mobile calls-to-action in market.

Therefore, EVERY TIME you make a “call-to-action” (inviting people to text-to-give) YOU MUST include the correct legal disclaimers verbatim visibly on the same page. Find the type of medium you’ll be using to broadcast your call-to-action below, and then find the proper disclaimer to include:

For posts on Facebook or Twitter:
Terms: mGive.org/t
i.e. “Text GIVE  7481 to 80088 to give $10 to GlobalGiving’s The Underdog Fund project. Terms: mgive.org/t

For other online messaging:
Note that your donation will be made to the GlobalGiving Foundation – The Underdog Fund. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. You must reply YES to confirmation message. Must be 18 years of age or have parental permission to participate. Text STOP to 80088 to STOP. Text HELP to 80088 for HELP. Message and data rates may apply.  Msg&Data rates may apply. Full Terms: mGive.org/T. Privacy Policy: goto.gg/privacy.

  • This disclaimer must be in at least 12 pt font and not blend in with the background. It must be viewable on the same page without scrolling.
  • “HELP” and “STOP” language must be in bold
  • The privacy policy and mGive.org/T hyperlinks must be active for web promotions

 

For messaging in print:
$10.00 donation to GlobalGiving’s [PROJECT NAME] project. Note that your donation will be made to the GlobalGiving Foundation – [PROJECT NAME]. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Must be 18 years of age or have parental permission to participate.  Msg&Data rates may apply. Text STOP to 80088 to STOP. Text HELP to 80088 for HELP. Full Terms: mGive.org/T. Privacy policy: goto.gg/privacy

  • This disclaimer must be in at least 12 pt font and not blend in with the background. IT must be viewable on the same page without scrolling.
  • “HELP” and “STOP” language must be in bold
  • The privacy policy and mGive.org/T hyperlinks must be active for web promotions

 

For verbal-only calls-to-action at events:
Strive to have a visual call-to-action with the full disclaimer visible during the event, but if it’s verbal only, please include: “Message and data rates may apply. Full terms at mGive.org/T”

Got that? Ok. Now that we’re clear with the carrier compliance issue, we’ll move on to some other frequently asked questions.

 

What happens when a donor sends a text?
The best way for you to figure out how mobile giving works is to try it out yourself! If you’re in the United States, test it on your own project. If you’re not, please read the steps below to see how it works.

Step 1:
Donor texts:
GIVE 7481 to 80088
Auto Response: To confirm your $10 donation to GlobalGiving reply with the word YES. Info? Visit: mGive.org/T or txt HELP. Msg & Data Rates May Apply

Step 1: Text “Give Proj.ID” to 80088 and get response

Step 2:
Donor must respond with: Yes
Auto Response: Thanks! $10 charged to your phone bill. Txt GIVE up to 3x for GG donations. Info? Visit mGive.org/T or txt HELP.STOP to end. Msg & Data Rates May Apply
Auto Response: Reply with YES for GlobalGiving Alerts to find out how your donation is used! Up to 4 msg/mo. Info? Txt HELP, to end txt STOP. Msg & data rates may apply.

Step 2: Reply with “Yes” and recieve “thank-you” message. After that, donors receive an invitation to sign up for mobile updates. (They must reply “Yes” to confirm.)

There are two VERY IMPORTANT things to note here:

  • Donors must first text the keyword to 80088, and then they must reply with YES to confirm their donation. Both steps must happen for the donation to go through.
  • The final auto-response message invites donors to sign up for future messaging. (They can also reply YES to this if they choose to do so.) This will be helpful if we want to send them to the GlobalGiving website to see project updates, for example.

How do we get the word out about our new mobile giving option?
We recommend spending some time thinking about how text-to-give will work best for your audiences. Here are two ideas:

  • At Events: Inviting supporters to make mobile donations during a live event could give you the opportunity to instantly engage or give in the moment. Potential donors may not have their laptops nearby but they will certainly have their cell phones handy.
  • In combination with other media: If you’re creating a video on YouTube, for example, you could easily add the text-to-give details at the end of the video so viewers can react quickly and easily without going to a different website.

You can tell your donors about mobile giving the same way you’d spread the word about your GlobalGiving project page(s). HOWEVER—and this is important, as we discussed earlier: whenever you spread the word about text-to-give options, you must abide by mobile giving carrier compliance laws. (See above explanation.)

Can we change the donation amount?
Donation amounts are set at $10, but most people can give up to three times to the same keyword/code, giving up to $30 to your project per billing cycle. (The number of maximum mobile donations per wireless subscriber billing cycle varies carrier.)

Are there any fees for mobile donations?
GlobalGiving will cover all the costs associated with maintaining a mobile giving account (through mGive) and distributing the money. Therefore, mobile donations are only subject to GlobalGiving’s standard 15% fee.

Normally, it would cost a nonprofit somewhere between $800 and $2000 per year to maintain a basic mobile giving account with mobile giving service providers, and then an additional fee (approximately $1.25) would be charged to each $10 donation. GlobalGiving is managing the account and covering all these expenses for our projects.  The fees associated with each transaction are covered by (and not charged on top of) GlobalGiving’s fee. We’re truly working hard to bring you more value in this partnership!

Will I see the money in my donation manager?
Yes, we’ve integrated mobile giving into your donation manager (GlobalGiving’s Project Entry System, also called PE), so you can see your mobile donations right after they happen!  The donation will simply show up as a mobile donation, but you won’t have access to the donors’ phone numbers or email addresses.

It is important to note that the mobile donations in PE are donation pledges. These pledges do not become actual, received donations until the wireless subscriber pays their phone bill in full. Common discrepancies between pledges and donations received include a bill not paid, a late payment, or the account holder disputes the charge (or donation added to the phone bill.) These situations happen at a very low rate, but it is important to note for reporting purposes.

How long does it take to receive money from mobile donations?
The distribution of funds is based upon the donor’s mobile carrier billing and payout schedule, and is then subject to GlobalGiving’s disbursement cycle. The mobile carriers require time to reconcile funds, so it could take 60-120 days, depending on the wireless carrier, to receive mobile giving funds in your account. We know that’s a lot of time. Unfortunately, we’re subject to mobile carriers’ conditions. (See the answer to the question above.)

Can I send Thank You’s or project reports to mobile donors?
Mobile donors will be automatically thanked via text message immediately after their donation. You won’t be able to send them personalized thank you emails from the Project Entry system (PE) like you could for an online donor.  Unfortunately, mobile donors may not receive project reports, either (they may simply be sent to the GlobalGiving site to view project reports but we can’t guarantee that they’ll receive specific notifications yet.) That’s why it’s important to consider when mobile giving might be the best strategy and when it might not be.

What about receipts?
Donations through our mobile giving platform are actually donations to the mGive Foundation, and not GlobalGiving. The mobile phone bill can act as a receipt, or a full mobile donation report can be viewed and printed at mGive.org/receipt (or mGive.org/r)

Are there customization options?
In the future it may be possible for us to set up “vanity” keywords for projects. It may also be possible to arrange for more sophisticated back-and-forth messaging campaigns for our project leaders, but there will be additional work and fees involved. Try out the mobile giving platform as it is for now, and stay tuned for more information about customized mobile campaigns.

Phew.  That was a lot of info.
We know. It’s a lot to take in. You deserve a coffee break. Fortunately, we’re having a webinar about mobile giving to help explain the details on October 25, 2011. Please attend the webinar at 9am or 3pm ET on that day, or look for the recap recording here on the Tools and Trainings Blog later.

In the meantime, just try to remember these three points:

  1. You now have free mobile giving capabilities for each of your projects!
  2. Your text-to-give call-to action is: “Text GIVE <space> [PROJ.ID] to 80088 to give $10 to GlobalGiving’s [PROJECT NAME] project”
  3. You must include the verbatim carrier compliance disclaimer anytime you invite people to text-to-give.

I have feedback!
Do you love it?  Do you hate it? We definitely want your feedback on how mobile giving works (or doesn’t work) for you! We’ll be listening to project leaders and to donors to find out how we can improve the mobile giving experience.  Please tell us how it’s going and how we can help you! We’d especially love to hear any feedback that you have prior to our public launch on October 25. Please ask questions or leave feedback below (that helps everyone learn!) or you ca email Britt at blake@globalgiving.org with your thoughts.

 

Local Partners Can Be Great Fundraising Assets!

Posted by Alexis Nadin on August 22nd, 2011

Guest post from GlobalGiving Field Intern, Meg Dallett.

Hi, everyone—my name is Meg Dallett, and this summer I spent two months visiting GlobalGiving partner organizations and holding online fundraising workshops in beautiful Cameroon.  My colleague and I saw some amazing work being done, but also a lot of unused potential in the area of fundraising, which is why I’m writing this blog post.  In a lot of cases, organizations based in the US, Europe and other developed countries have truly incredible teams working on projects overseas, but those Western organizations often miss a real opportunity by leaving local teams out of the fundraising process.

In all our workshops and fundraising strategy sessions in Cameroon, one of the most important things we talked about is the power of stories and photos.  Donors are more likely to give to an organization when they feel a connection to those they are helping.  The most effective way to make potential donors feel connected to the people your organization helps is to send information about people rather than numbers. For example,  you may want to introduce donors to a woman who can now afford to send her children to school because of your program, or to tell themabout a little girl that you helped escape from slavery. You can share these stories from the field using GlobalGiving’s project reports – the project reports are a great tool for you to use to update your donors!

The staff that you have working in the field may be in the best position to find compelling stories and take great photos.  There might only be one assistant who can encourage a boy to talk about what he went through, or one coordinator who knows the details of an entrepreneur’s success.   If you don’t get your whole team actively involved in your fundraising strategy, you could be missing out on opportunities to tell donors about your achievements!

We met with several staff members in Cameroon who had great ideas for fundraising, but they weren’t being given the opportunity to share them.  Some didn’t even realize their US-based offices were doing online fundraising at all.  One country director had been sending lists of statistics and achievements to her US-based fundraisers for GlobalGiving project reports, never realizing they would be sent to donors across America.  As soon as we explained the purpose of project reports, she realized she needed to completely change her writing style and began brainstorming creative ways to get the kids at her school in touch with donors!

If you’re using social media, we really recommend that you make your local teams a part of the conversation.  They can share experiences or funny stories on your Facebook page, or discuss challenges on Twitter.  The more people you have online engaging communities and talking about problems and successes, the more likely it is one of those discussions will be shared and forwarded. Remember, you’re building a network of people who care about the work that you do!

With thousands of projects on GlobalGiving (and across the web) all trying to attract donors, creativity is the key to success.  There are so many creative people on in-country teams—don’t let their ideas go to waste!

Empower Your Supporters to Share Their Story & Raise More Money

Posted by Alexis Nadin on May 12th, 2011

Guest post by Emma Bundy, Director of Marketing for GreatNonprofits

Your volunteers, donors and supporters are your best advocates. Are you harnessing the power of their stories? When people volunteer with or donate to your nonprofit they’re hoping to make the biggest impact possible.  By encouraging your constituents to take just a few minutes to write a review of your organization you can help your supporters increase their impact while also raising your visibility to donors!

GlobalGiving has partnered with GreatNonprofits to display reviews of nonprofits alongside your projects on GlobalGiving. Reviews are vivid, personal accounts that can help donors learn more about your organization and make informed giving decisions. According to a Nielsen Global Online Consumer Survey consumer reviews now influence 60% of online buying decisions. (more…)