Archive for the ‘GlobalGiving Tips’ Category

 

New Feature: Submit project reports by email and mobile phones

Posted by Alexis Nadin on February 14th, 2014

mobile phone

We are excited to announce that GlobalGiving’s partners are now able to submit project reports by email and mobile phones!

This new feature was designed in response to feedback from our partners around the world. Whether your organization has limited internet access or you’re just looking to save time, the email-to-report feature is a quick and easy way to submit your GlobalGiving project reports. Because of this new feature, you no longer need access to a computer to submit a report on GlobalGiving. You can send  a report using your internet-enabled phone! 

Here’s how it works:

  1. Login to the email you use for your GlobalGiving account and open a new email;
  2. Enter the title of your report as the subject;
  3. Draft the body of the report in your email; and
  4. Upload any photos that you would like to appear in the report as attachments.
  5. Email your report to the email address: report+[your project ID]@globalgiving.org (for example: report+9360@globalgiving.org).

Once you’ve sent your email, your report will be automatically submitted for approval to GlobalGiving’s project report queue and reviewed by a member of the GlobalGiving team.

Don’t have an internet-enabled phone? No problem! Many cell phone providers around the world make it possible for users to send emails using SMS. Follow up with your cell phone to provider to learn how to send an email using SMS. We’ll be sharing more information about this soon!

Please feel free to contact projecthelp@globalgiving.org to share your feedback and ask questions! 

Sample project report email

2014 Campaign Calendar Sneak Peek

Posted by Alexis Nadin on December 11th, 2013

Happy-New-Year-2014-1 (1)We’re excited to share a sneak peek of GlobalGiving’s 2014 Campaign Calendar. These fundraising and training opportunities were designed based on feedback from you, our project partners.

Stay tuned! The complete calendar, including promotions for Microsoft’s YouthSpark initiative and GlobalGiving UK’s website, will be released soon.

Join us on Wednesday, December 18th for an overview of our fundraising campaigns and promotions taking place in 2014. We’ll equip you with strategies for successful fundraising in the New Year!

What: 2014 Calendar Sneak Peek
Times: 9 am EST (Find this time in your city) and 3 pm EST (Find this time in your city)
Webinar link: anymeeting.com/globalgivingus1
Sign up for the webinar here.

Bonus Days

In 2014, GlobalGiving is focusing on what you want most: matching campaigns! GlobalGiving will offer four Bonus Days available to all of GlobalGiving’s partners.

  • February 12th: 30% match; $75,000 available in matching
  • May 7th: 30% match; $75,000 available in matching
  • July 16th: Matching based on Partner Rewards Status (30% for Partners, 40% for Leaders, 50% for Superstars); $120,000 available in matching
  • October 15th: 30% match; $75,000 available in matching

All four Bonus Days will begin at 9 am Washington, DC time. Matching is available until funds run out or until midnight Washington, DC time. GlobalGiving offers two $1,000 bonus awards for each Bonus Day: One bonus award for most money raised and one bonus award for most individual donors.

Do-it-Yourself Campaign Fund

For the first time ever, GlobalGiving is offering your organization the opportunity to apply for funding to use in your own online fundraising campaign! You set the dates and create an incentive structure that best fits your supporters. Promotions can take place anytime in 2014, but the deadline to apply is Friday, March 7th.

Online Fundraising Academy

Supercharge your organization’s fundraising with GlobalGiving’s Online Fundraising Academy, back by popular demand! A small cohort will be selected to participate in this two-month course, made up of nine online sessions about donor acquisition and retention, effective social media fundraising, fundraising analysis and evaluation, and successful campaign planning. The deadline to apply is Friday, February 7th.

Ambassador Program2013 Ambassadors

Apply to represent GlobalGiving in your country in 2014! Selected individuals will help to foster a non-profit community in their country by hosting workshops and information sessions, meet-ups of local GlobalGiving partners, and conducting in-country site visits and meetings. The deadline to apply is Friday, March 7th.

Leadership Council

Have ideas to improve GlobalGiving’s online fundraising platform? Apply for our Leadership Council, an advisory committee made up of representatives from our non-profit partners (like you!). The Leadership Council will participate in regular discussions online and the Leadership Council will meet via conference call twice a year to discuss important topics for GlobalGiving. Apply by Friday, March 7th.

Video Contest12 PLUS

Use GlobalGiving’s Video Contest to share your organization’s story! Five videos will be selected by an expert judge to be featured on GlobalGiving’s Facebook and Twitter. One grand prize winner will be featured in GlobalGiving’s donor communications (last year’s winner raised close to $6,000)! Videos must be 30 seconds to 3 minutes in length and they must be embedded on the GlobalGiving project page to qualify. Submissions are due Friday, March 7th.

Professional Storytelling Support

Need help telling your story? Apply to have GlobalGiving’s professional photographer, Angela Wu, visit your organization in 2014 to help capture the stories of impact in the communities that you serve through photographs, video, or short narratives.

Photo Contest

GlobalGiving’s fifth annual Photo Contest is a great way to grow your supporter base without asking for donations. You are invited to submit up to three photos between July 14 and July 25. Seventy-five photos will be selected by an expert judge for voting on GlobalGiving’s website between August 18 and August 29. The photo with the most votes at noon Washington, DC time on August 29 will be awarded a $1,000 bonus and will be featured on the GlobalGiving homepage for a full day! One runner-up from each of the remaining categories will be featured for a full day on the GlobalGiving homepage and will be highlighted though GlobalGiving’s social media.

December Campaign

The average American organization raises 30-40% of their annual income in the last several weeks of the year. The December campaign will be designed to help you take advantage of this tremendous fundraising opportunity! More details coming in 2014.

Make the Most of December Fundraising

Posted by Alexis Nadin on December 10th, 2013

We’re 10 days into December and this month has already been one for the record books. Last Tuesday, December 3rd, was #GivingTuesday, GlobalGiving’s largest online volume day in history! GlobalGiving processed over $630,000 in donations on December 3rd (not including $250,000 in matching funds provided by Microsoft!).

But there are still 21 days left in this very important month of giving. (Read more about year-end giving trends here.) What is your organization doing to take advantage of the fundraising momentum? Here are some ideas to help you capitalize on the last three weeks of the year.

Year-End Campaign

Year-End Campaign

Raise at least $3,000 from at least 30 donors in the month of December and your organization could qualify for one of nine bonus awards (ranging from $3,000 to $500). GlobalGiving is giving away bonus awards to the top nine projects that raise the most money in the Year-End Campaign. With another 21 days left in this campaign, there’s still plenty of time for your organization to get in the game! Read complete terms and conditions here.

  • Put together a communications strategy. Plan to send out at least three email appeals announcing the Year-End Campaign. Use Facebook and other social media to promote this campaign.
  • Contact major supporters. Identify major supporters—board members, volunteers, major donors—to help you raise at least $3,000 from at least 30 donors. Reach out directly via email or phone to ask specifically for their help. Remember to show appreciation for their past support and to explain why their help is needed now.
  • Create a compelling message. What could your organization do in 2014 with an extra $3,000? Create a message that you can use throughout your campaign about the impact that your donors can make by giving to your project in December.
  • Show and tell stories about your community. Include concise, specific, and compelling stories and close-up, high-resolution photos in your messages to supporters.

Ecard

Christmas Giving

Christmas is two weeks away. Don’t forget: your supporters can make a donation to your project as a gift for a family member or friend! GlobalGiving will send the gift recipient an email, print-at-home, or physical tribute card.

  • Send out a “last-minute Christmas gift” email appeal the week before Christmas. Invite your supporters to make a donation as a gift to your project.
  • Share a direct link to the “gift or in-honor-of” tab on your project page in all of your donor communications. Here’s how to create the direct link to the “gift” option:

[Project URL] + ?show=gift

  • Give your supporters specific gift options, ex: $50 provides a microloan to a woman in Uganda or $40 provides on year of school for a child in India.
  • Share a story and a photo of a child, woman, or furry friend that will benefit from this gift.

december-31-300x300

December 31

According to our friends at Network for Good, 10% of online donations made in the U.S. happen during the last three days of the year: Dec 29, 30, and 31. This is a huge opportunity for your organization to drive last-minute donations before the end of the year!

  • Send at least one (if not two) year-end appeals on December 30 or 31.
  • Donations through GlobalGiving.org are tax-deductible for U.S. tax-payers.
  • Tell your supporters about the impact that your organization can have in 2014 with their year-end gifts.

Recurring Donation Match

From December 20 through the 31st, GlobalGiving will be offering a one-time 100% match on all new recurring donations up to $200 per donor! To qualify for the match, donors must give at least four consecutive months. Read complete terms and conditions here.

  • Target outreach to your existing donors. Signing up for a recurring donation is a much bigger commitment than making a one-time donation. Focus your outreach on individuals who have supported your organization before.recurring-donation
  • Share a direct link to the recurring donation tab on your project page in all of your donor communications. Here’s how to create the direct link:

[Project URL] + ?show=recurring

  • Say a big thank you for a bigger commitment! Consider recognizing your recurring donors in a special way by featuring them on your organization’s website, sending them special updates, or giving away a mug or a t-shirt.
  • Stress the added value of making a recurring donation during this promotion. Let your donors know that their recurring donation will receive a one-time 100% match! Emphasize that they have to sign up now to qualify.

Year-End Promotions – Gifts for Good, Year-End Campaign, Recurring Donation Match!

Posted by Alexis Nadin on October 3rd, 2013

The average American non-profit raises more than 30% of their annual income in the last several weeks of the year! (Read more about year-end giving trends.) That means that your organization has the potential to bring in some much needed cash this November and December. But with so many great organizations out there targeting your supporters and donors, what can you do to stand out? Give donors an incentive to give to your organization!

This year, we’ve got three exciting promotions lined up to help you incentivize donors to give to your projects on GlobalGiving. We’re also continuing to offer training opportunities and one-one-on support to help you get ready for the biggest fundraising time of the year.

See below for more details.

Gifts for Good – Give a gift, get a gift.

SHOFCO cropped

Attract new donors to your projects during the holidays through our Gifts for Good campaign! Give away a gift—jewelry, scarves, and more—in exchange for donations of a certain amount ($25, $50, $75). Your gift will be visible in GlobalGiving’s Gifts for Good “store,” which will be featured in our holiday outreach. Use this opportunity to get your project in front of GlobalGiving’s 125,000 newsletter subscribers, 69,000 Twitter followers and 45,000 Facebook fans.

The Gifts for Good Campaign will run November 20 – December 31, 2013. Participating organizations are responsible for the gift fulfillment (including shipping and handling) of the gifts. GlobalGiving will provide you with the mailing addresses of donors who have made a donation to your project through Gifts for Good in the Gifts Manager in the project entry system. In exchange, you are required to mail (at your organization’s expense) the gifts to the donors within two business days. GlobalGiving will automatically notify donors once their items have been shipped.

Interested in Gifts for Good? Please complete the Gifts for Good form by November 8th.  Only organizations based in the U.S or with volunteers in the U.S, who are able to commit to ship items domestically, are eligible to participate. You will be asked to provide two high resolution photos of your gift against a white background. Food items are not eligible for Gifts for Good. Gifts are limited to one per project.

Questions? Contact Katherine Sammsons at ksammons@globalgiving.org for more information.

Year-End Campaign – Year-end fundraising made easy!

We’re offering NINE bonus awards to the top projects that raise the most money from their supporters in GlobalGiving’s first-ever Year-End Campaign. The campaign begins at 12:01 am EST on December 1st and runs through 11:59 pm EST on December 31st.  Projects must raise at least $3,000 from 30 donors in order to qualify for a bonus award. Bonus awards will be given to organizations that have met the designated thresholds and raised the most funds respectively.

Calendar-2013-December-vector-12

Check out these awesome bonus awards for most money raised:

  • First place: $3,000
  • Second place: $2,000
  • Third place: $1,000
  • Fourth place: $1,000
  • Fifth place: $1,000
  • Sixth place: $500
  • Seventh place: $500
  • Eighth place: $500
  • Ninth place: $500

That’s a lot of chances to win.

The Year-End Campaign is designed to help you motivate your supporters to give throughout the month of December. When your donors are considering which organizations to support during the final weeks of the year, these bonus awards are a great incentive for your supporters to give your project(s). They know that they’re getting added value for their donation. And, the $3,000 threshold and competition for the bonus awards, encourages donors to give more and spread the word.

Terms and Conditions:

  • The Year-End Campaign will begin at 12:01 am EST on December 1st and last through 11:59 pm EST on December 31st.
  • Projects participating in corporate campaigns, including the Microsoft YouthSpark promotion, will be excluded from the Year-End Campaign. You will be notified via email if your project is not eligible for the Year-End Campaign.
  • Check donations must be received by December 24 to qualify.
  • Gift card and text-to-give donations are not eligible for this campaign.
  • Projects must raise at least $3,000 from at least 30 unique donors to qualify for a bonus award.
  • Only new recurring donations, initiated during the month of December, will count towards the $3,000 and 30 donor thresholds. All existing recurring donations, initiated before December 1st, will not count towards the $3,000 and 30 donor thresholds.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted towards the donor bonus awards.
  • Attempts to make multiple credit card transactions from a single IP address in a short period of time will block future transaction attempts from that IP address.
  • Please note that GlobalGiving will monitor and review all donations made through this campaign. GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of bonus awards.
  • Projects must be approved and live on the GlobalGiving.org website by Sunday, November 24th to participate.
  • Donations made on www.globalgiving.co.uk or any GlobalGiving corporate sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for this campaign.
  • GlobalGiving administered funds, such as the Girl Effect Fund and the Safer World Fund are not eligible for matching.

recurring-donation

Recurring Donation Match

During the last 12 days of the year, GlobalGiving will be offering a one-time 100% match on all new recurring donations up to $200 per donor! This matching opportunity is a great way to motivate one-time donors to become long-term givers, just in time for the new year! To qualify for the match, donors must give for three consecutive months following the initial donation (for a total of four months).

Terms and Conditions:

  • Eligible donations will be matched 1-to-1 between 12:01 am EST December 20 and 11:59 pm EST December 31.
  • New recurring donations created on GlobalGiving.org will be matched 1-to-1 up to $200 per donor per project. Eligible recurring donations of $201 or larger will be matched at $200.
  • To be eligible for matching, the recurring donation must last for at least three months and have both an initial donation as well as at least three automatic recurring donations. (For a total of four consecutive months.)
  • Recurring donations that are cancelled after the initial donation but prior to the third automatic recurring donation are not eligible for matching.
  • Recurring donations made by project leaders of the recipient project or organization are not eligible for matching.
  • Only recurring donations created on GlobalGiving.org are eligible for this matching offer.
  • This is a one-time matching donation to the project. It is not a repeating monthly match.
  • GlobalGiving will monitor and review all donations made through this matching offer. GlobalGiving hopes to match as many recurring donations as possible, but please note that to uphold the spirit of this matching offer GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds. We reserve the right to prevent abuse of this offer and ensure that as many projects and donors are able to benefit as possible.

Training and Support

Phew. We’ve got a lot planned for this year-end giving season. To help you get ready, we’re offering two webinars in October and ongoing one-on-one support!

Holiday and Year-End Fundraising on GlobalGiving

Join us to learn more about our holiday promotional opportunities and to develop a strategy for your organization’s year-end fundraising!
Date: Thursday, October 17
Times: 9:00 am EDT (This time in your city) and 3:00 pm EDT (This time in your city)
Sign up here!

Donors Communications for Holiday and Year-End Fundraising

Join GlobalGiving’s top fundraisers to hear tips and best practices for communicating and mobilizing donors during November and December.
Date: Tuesday, October 29
Times: 9:00 am EDT (This time in your city) and 3:00 pm EDT (This time in your city)
Sign up here!

alexisOne-on-one Support

Looking for some hands on support with your holiday and year-end planning? Sign up here for a one-on-one call with a member of GlobalGiving’s project team!

 

Thank You Promotion – Wow your donors with gratitude!

Posted by Alexis Nadin on October 3rd, 2013
Proyecto Horizonte thank you

Proyecto Horizonte thanks GlobalGiving donors!

Submit a video or story to GlobalGiving’s Thank You Promotion for the opportunity to be featured in GlobalGiving’s donor communications in December and January!

Forty-six percent of donors say that they stop giving because they feel that their donations were not recognized or appreciated (read more). Uh oh! This is particularly bad news at this time of the year, when organizations around the world are gearing up for year-end fundraising.

According to Network for Good, donors give more than 50% more in November and December than other months of the year.  So, what can we do to make sure we don’t lose those valuable supporters? Take a step back before the holiday fundraising frenzy begins and thank them!

October is a great time to let your supporters know how much your organization appreciates their donations. Tell them about the impact that they have had through their donations. Make a video, show a photo, or share a story about an individual whose life has been changed. Thank your supporters on YouTube, Facebook, via monthly newsletter, and GlobalGiving project reports.

GlobalGiving’s Thank You Promotion

Now through November 8th, organizations that thank their donors via GlobalGiving project reports will be eligible for GlobalGiving’s Thank You Promotion. Select submissions will be chosen to be featured in GlobalGiving’s donor communications in December and January. This is a unique opportunity to share your organization’s story with GlobalGiving’s supporters.

Need some inspiration? Check out this video that we made two years ago to thank GlobalGiving donors. Pay attention to the thank you videos that organizations submitted to the GlobalGiving team to share with our community.

How does it work?

  1. Submit a GlobalGiving project report featuring a thank you video, photo, or story. Special preference will be given to projects that submit videos.* Please note that, unfortunately, videos cannot be embedded in project reports. Please upload your video to YouTube and link to your video in your project report.
  2. Once you’ve submitted your report, use this online form to send us your project ID, the date of your report, and the link to your thank you video (optional) by Friday, November 8th.
  3. GlobalGiving will select a few project reports and/or videos to be featured on social media and in other donor communications. Selected organizations will be notified via email.

*What is GlobalGiving looking for in a thank you video?

  • Brief, 30 second video. No longer than 60 seconds.
  • A quick snapshot of the organization’s success this year.
  • A big “thank you” to your donors!
  • Close-ups on individuals and faces.
  • No copyrighted music or content.
  • No vulgar or inappropriate content.

Questions? Contact us at projecthelp@globalgiving.org.

Year-End Fundraising in 2013: What to expect

Posted by Alexis Nadin on October 2nd, 2013

On average, organizations in the U.S. raise 30 – 40% of their annual income during the last few weeks of the year (according to our friends at Network for Good and Charity Navigator).

Here at GlobalGiving, we helped hundreds of organizations raise more than $5.1 million in November and December of 2012! That’s a 13% increase from the previous year. Where did all those donations come from? Well, check out these exciting stats:

  • More than 30,000 individuals made close to 40,000 donations in November and December.
  • 41,000 gift cards were sold for a total of  more than $1 million;
  • Close to 5,000 donors made donations as gifts for more than $600,000;
  • About $625,000 came through employee giving portals; and
  • More than 700 people signed up for recurring donations for a total of more than $28,000 a month!

Why the spike in online giving?

In the U.S., all tax deductible donations to non-profits must be made before the end of the year (Dec. 31st) to be eligible for deduction from 2013 taxes. December is also the month of popular American holidays such as Christmas and Hanukkah.

Last year, Americans spent $249 billion on and off-line during the holiday shopping season; 2.5% more than the year before. And online sales continued to sky-rocket. Online shoppers spent 17% more on Cyber Monday (the largest online spending day in history!) in 2012 compared to the previous year.

What can we expect for 2013?

Year-end fundraising traditionally begins after Thanksgiving (November 28). This year is going to be different! There are only 3 ½ weeks between Thanksgiving and Christmas (compared to 4 ½ last year). That means that fundraisers will be starting the holiday ask before Thanksgiving and pushing extra hard in the 3 ½ weeks before Christmas. Here are some important dates to keep in mind:

  • November 28: Thanksgiving Day
  • November 29: Black Friday, the largest in-store retail shopping day of the year
  • December 2: Cyber Monday, the largest online shopping day of the year
  • December 3: Giving Tuesday, a daylong effort in the U.S. to help charities raise money online during the holiday shopping season
  • December 18 – 24: The week before Christmas, retailers saw a surge in spending at this time last year
  • December 29, 30, 31: The biggest fundraising days of the year!

Simple Steps for Year-End Fundraising on GlobalGiving

You do not want to miss out on this fundraising action! Here are some simple steps that you can take to ensure you take advantage of year-end giving on GlobalGiving in 2013:

  • Participate in one of our three holiday promotions: Gifts for Good, Year-End Campaign, and Recurring Donation Match. Join us for a one hour webinar on Thursday, October 17th to learn more about these exciting campaigns! Sign up here.
  • Improve your project ranking. GlobalGiving ranks all GlobalGiving projects using four criteria—the amount of time since the last project report, the number of donors, total money raised, and proximity to fundraising goal. Read more about project ranking here. Attract holiday donors to your project by improving your project rank!
  • Become a GlobalGiving Superstar. Increase your chances of being recommended to a GlobalGiving corporate partner this holiday season. Become a Superstar in our Partner Rewards Program. See your Partner Rewards Level in the upper right hand corner of your project entry dashboard on GlobalGiving!

Project report ratings

Posted by Alexis Nadin on June 14th, 2013

You asked us for more feedback on your project reports, and we’ve delivered! We’re excited to announce a new project report rating system that will provide you with direct feedback from GlobalGiving about your reports.

Photo courtesy of American Foundation for Children with AIDS

Photo courtesy of American Foundation for Children with AIDS

This new feature will help you to improve your reports and will provide more transparency about how we’re selecting project reports and photos to highlight in our social media and e-newsletters.

Here’s how the rating system works:

After you submit your project report, a GlobalGiving staff member will review it by reading it over, examining the pictures, and checking to make sure that all attachments and links work properly. During this review process, the staff member with then rate it on a scale from 1-5, 1 being the lowest and 5 being the highest rating you can receive.

The main questions we will be asking when reviewing reports is, “How emotionally compelling is the report/update?” (After all, we believe that better, more compelling stories will lead to more donations for you!)

To help us determine the quality, we’ll rate each report with one aggregate score using the following criteria as a guide:

  • Is the report on-topic?
  • Is it written for the correct target audience?
  • Is it compelling?
  • Are there high-quality photos?

If a report received a 1-poor that may mean it does not make sense, does not relate to the project or donated funds; it was not written for GlobalGiving donors, that it looks like it has been copied and pasted from something unrelated (like a grant), that it is too short and has no story or specific people/beneficiaries, that it is not inspiring and does not move the reader emotionally; and/or there are no photos. Reports scoring a 1 will not be approved.

A 2-fair report may make sense and relate to the project, but might not be appropriately directed at donors. It may have a short update about the project, but there might not be a specific story about any beneficiaries. It does not make a reader care more about the project, and/or it does not include any photos.

A report can receive a 3-good rating if it is a detailed update specific to the project, even if it does not have pictures. A slightly shorter report that does include photos may also be in the 3-good range. Both must be related to the project and be directed at donors, making a reader interested in the project itself.

A report rated as 4-very good means that it relates to the project and reports on the donated funds; it is directed at donors and helps to build a relationship between the donor and organization. It may also tell a story using specific people from the project (beneficiaries, donors, project leaders, community members, etc). It moves the reader emotionally and makes them care more about the project. It includes photos of the activities mentioned in the report. This is an example of a project report that received a 4-very good rating.

A 5-excellent report probably contains a detailed update of the project and funds. It most likely tells a story with specific characters such as beneficiaries, donors, project leaders, etc. It may also contain direct quotes from these characters. The report is directed at GlobalGiving donors, and it has vibrant, high-resolution photos. Here is an example of an excellent report.

Very good and excellent reports will help you build relationships with your donors. By targeting your reports at your donors, you are helping them to feel more involved and invested in your projects. Telling stories about specific people helps people relate to the cause and feel emotional ties to your project. We want your donors to become more invested in you and your project because they see the results of how you’ve benefited from their support.

Project report courtesy of ParkouProject report courtesy of Parkour Visionsr Visions

Project report courtesy of Parkour Visions

The project report rating feature is one of the many feedback loops we’re building in to the GlobalGiving system. When you receive the approval email containing the rating of your report, you can learn the areas in which you can improve when writing your reports. For example, if you received an email saying that your report was rated as 2-fair, you then can refer to the guide and how we’d recommend that your report be improved. We hope that this feedback will help you learn and improve as you continue to update your donors – and ultimately, we believe that better reports will lead to more donations!

When you submit very good and excellent reports, your chances of being featured in GlobalGiving’s newsletters and social media are much higher. This will attract new, potential donors for your project. Donors receiving your reports are much more likely to be more invested and tell their family, friends, coworkers about your project(s).

Photo courtesy of Tomorrow’s Youth Organization

Photo courtesy of Tomorrow’s Youth Organization

We hope that you’re just as excited as we are about this new feature! As always, if you have any questions or concerns regarding the rating system, please do not hesitate to get in contact with us. We are always happy to assist you!

 

Tips & Tricks for GlobalGiving’s Recurring Donation Campaign

Posted by Alexis Nadin on November 29th, 2012

Are you ready? GlobalGiving’s Recurring Donation Campaign kicks off Saturday, December 1st. Throughout the entire month of December, we are matching all new recurring donations 100% up to $100 per donor. We have $25,000 in matching funds available. Matching will last until funds run out or December 31st at 11:59 pm.

That’s not all! To sweeten the deal, we’re also offering $500 bonus awards to the top FIVE projects with the most new recurring donors in December. Read additional terms and conditions here.

Here are some last minute tips and tricks to help you succeed this December.

How is this campaign different from other GlobalGiving campaigns?

  • Target outreach to your existing donors. Signing up for a recurring donation is a much bigger commitment than making a one-time donation. Focus your outreach on individuals who have supported your organization before with a donation or time.
  • Make it easy for your donors to sign up. Did you know that you can link directly to the recurring donation option on your project page? Just add “?show=recurring” to the end of your project URL. Find the complete link the “Share” tab on your project.
  • Say a big thank you for a bigger commitment! Consider recognizing your recurring donors in a special way by featuring them on your organization’s website, sending them special updates, or giving away a mug or a t-shirt. Get creative! What can you do to recognize recurring donors?
  • Stress the added value of making a recurring donation during this campaign. Let your donors know that their recurring donation will be matched this December and they could help your organization win a $500 bonus award! Emphasize that they have to sign up now in order for their donation to count during this campaign.

How should you communicate this campaign to your donors?

  • Emphasize the value of recurring donations to your organization. Let your donors know that recurring donations are a predictable stream of income for your organization and they make it easier to plan financially. Consider explaining how $20/month is more valuable than $240.
  • Connect donors’ recurring donations to your work on the ground. For example, $40/month is enough to pay teachers’ salaries in Liberia. Give donors concrete examples of how their donations will be used on a monthly basis.
  • Share your goals with your donors. What would you like to accomplish with the money that you raise from this campaign? Maybe pay 10 teachers for a year at a school in Liberia or provide medical treatment for one year for a sick child.

As always….

  • Inspire donors with stories and photos. Help donors connect to the people and communities that their donations will be impacting! Share stories or photos of one or two individuals who have been helped or who will be helped with their donations.
  • Use the deadlinesand the thresholds to encourage donors to give now and as a reason to send reminder emails throughout the campaign.
  • Send personal notes to close donors. Do you have donors that you know personally or that have been giving to your organization for a long time? Consider reaching out to them personally to let them know about this opportunity to support your organization.

Have questions? Email Katherine Sammons at ksammons@globalgiving.org.

GlobalGiving’s Holiday Promotions – Matching Recurring Donations & Gifts for Good

Posted by Alexis Nadin on October 26th, 2012

Ok, so you know the trends and you’ve got a strategy, but what is GlobalGiving doing to help you with online fundraising throughout the holiday and year-end giving season?

This year, we’ve got two exciting promotions lined up to help you mobilize and attract donors in November and December: the Recurring Donation Campaign and Gifts for Good. We’re also continuing to offer our great donation-as- a-gift feature, which makes it easy for a donor to make a donation as a gift in honor of a friend or family member for the holidays. Read the details below!

Recurring Donation Campaign

The Recurring Donation Campaign is a great way to motivate one-time donors to become long-term givers, just in time for the new year! During the month of December, GlobalGiving will be offering 100% match on all initial recurring donations up to $100 per donor. We have $25,000 in matching funds available and matching will last until December 31st or until funds run out. The top 5 projects that recruit the most recurring donors by 11:59 ET December 31, 2012 will win $500 bonus award each. To qualify for the match and for bonus awards, donors must give for 3 consecutive months following the initial donation (for a total of 4 months).

Like GlobalGiving’s Bonus Days a leaderboard will be provided so you can track your success and share your progress with your supporters. See full terms and conditions below.

Recurring Donation Campaign Terms & Conditions & Prizes

  • The Recurring Donation Campaign begins December 1, 2012 at 12:01 am ET and ends December 31, 2012 at 11:59 pm ET.
  • Recurring donations must be initiated between December 1, 2012 and December 31, 2012 in order to be eligible for matching and prizes
  • Recurring donations created on GlobalGiving.org will be matched 1-to-1 up to $100 per donor per project. Eligible recurring donations of $101 or more will be matched at $100.
  • GlobalGiving is offering $25,000 in matching funds. Matching will last until funds run out.
  • To be eligible for matching there must be a first initial donation as well as at least 3 automatic recurring donations (for a total of 4 months).
  • Recurring donations that are cancelled after the initial donation but prior to the third automatic recurring donation are not eligible for matching.
  • Only recurring donations created on GlobalGiving.org are eligible for this matching offer. Donations made through GlobalGiving.co.uk and employee giving sites are NOT eligible.
  • Only donations made by credit or debit card are eligible for matching.
  • Organizations that have participated in the Winter Open Challenge are not eligible for participation.
  • This is a one-time matching donation to the project. It is not a repeating monthly match.
  • The top 5 projects that recruit the most recurring donors by 11:59 ET December 31, 2012 will win $500 bonus award each. Projects must have at least 10 new recurring donors to qualify for a bonus award. (Same conditions as matching apply. There must be the first initial donation as well as at least 3 automatic recurring donation in order to be eligible.)
  • Matching funds and prizes will not be received by the project until April 2013.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted towards the donor bonus award.
  • GlobalGiving maintains the right to make a final decision on all matters concerning bonus awards and matching.
  • Still have questions? Contact Katherine at ksammons@globalgiving.org

Get Ready for the Recurring Donation Campaign!

Join GlobalGiving’s social media and communications guru, Alison Carlman, to create a communications plan for the Recurring Donation Campaign.

Date: Tuesday, November 6
Times: 9 am EST (This time in your city) and 3 pm EST (This time in your city)
Webinar link: anymeeting.com/globalgiving1
Sign up for a reminder email here.

Give a gift get a gift – GlobalGiving’s Gifts for Good Campaign

Attract new donors to your projects during the holidays through our Gifts for Good campaign! Give away a gift—jewelry, scarves, and more—in exchange for donations of a certain amount ($25, $50, $75). Your gift will be visible in GlobalGiving’s Gifts for Good “store,” which will be featured in our holiday outreach. Use this opportunity to get your project in front of GlobalGiving’s 100,000 newsletter subscribers, 50,000 Twitter followers and 40,000 Facebook fans.

The Gifts for Good Campaign will run November 21-December 31, 2012.

Participating organizations are responsible for the gift fulfillment (including shipping and handling) of the gifts. GlobalGiving will provide you with the mailing addresses of participating donors. In exchange, you are required to mail (at your organization’s expense) the gifts to the donors. GlobalGiving will automatically notify donors once their items have been shipped.

Interested in Gifts for Good? Please fill the Gifts for Good form by November 9th. We ask that you send us one supply of your item. We will be taking professional photos of your product at our office to feature in our outreach as well as our Gifts for Good “store”. The Gifts for Good form and one supply of your gift are due November 9th. Only organizations based in the U.S or with volunteers in the U.S are eligible to participate

Send one supply of your gift to:

GlobalGiving Foundation
Attn: Katherine Sammons
1023 15th Street, NW
12th Floor
Washington, DC 20005

Questions? Katherine Sammons at ksammons@globalgiving.org for more information.

Donations as Gifts

Did you know that donors can make donations to your project as gifts to friends and family? It’s the third giving option under the orange “donate” button on every project page. Donors can choose to make a donation in honor of some special and GlobalGiving will send the gift recipient an email, print-at-home, or physical tribute card. (Holiday cards coming soon!)

Donors can even elect to give email or print-at-home cards that are customized to your project page! GlobalGiving uses the main photo of your project page to create these special cards for your project. Get creative! Consider uploading a holiday-themed photo to your project page for the holiday season.

This donation-as-a-gift option makes giving to your project during the holiday season fun and practical. Not only are your supporters investing in a worthy cause, they are also acquiring a meaningful holiday gift and crossing names off their holiday shopping list!

Not sure which promotion to use?

Sign up for a one-on-one call! We would be happy to work with you develop a holiday fundraising campaign that is right for your organization.

Get Ready for Successful Holiday Fundraising!

Posted by Alexis Nadin on October 26th, 2012

Have you heard the news? November and December are the largest donation volume months of the year! Last year, GlobalGiving raised $4.5 million in November and December. Read more here. What is your organization doing to take advantage of this popular giving season?

What do successful organizations do to engage donors during the holidays?

Last year, the Chronicle of Philanthropy polled non-profits during the year-end giving season to better understand successful strategies for donor mobilization during this time. Check out the article here. Here are some key findings from their survey:

  • Groups that reported increases in year-end donations attributed them to “creative twists in online appeals and efforts to show their impact more vividly to donors.”
  • World Vision said that donations made through their online gift catalog jumped by 10% during the first week of December.
  • Charities that worked to improve their storytelling also saw success. Meals on Wheels Association of America sent an appeal from a donor who explains why he volunteers and why he gives (they even used his letterhead!). Some donors who received the letter increased their giving by 10%.
  • Meanwhile, small organizations got creative online using gift card and email cards to incentivize donors to give!

What should you do to get ready?

Make a strategy! Fundraising doesn’t just happen. You have to plan for it. Here are some basic tips for creating a holiday fundraising plan:

1) Set goals. Take a look at your holiday fundraising volume from last year. How much did you raise? How much do you need to raise this year? How much would you like to raise this year? How much do you think you can raise online? In checks? Via text-to-give? Give yourself a specific monetary and donor goal. You may even consider sharing your goals with your donors in your messaging.

2) Mobilize through a campaign. You won’t be the only organization fundraising this holiday season. You will be competing with other organizations for donations from your donors. Use a campaign to galvanize support. Looking for ideas? GlobalGiving has great holiday promotions going on this year. Read more here.

3) Create a communications calendar. Determine how you are going to communicate with your donors—email, Facebook, Twitter, etc.—and when. Think strategically about important dates in November and December:

Remember that you want to be present in your donors’ minds as they’re making giving decisions throughout the holiday season! Check out this graph of year-end donation activityon GlobalGiving in 2011. You can see that there’s a huge spike in donations during the last 3 days of the year. Make sure to send out one final annual appeal in those last few days of the year.

4) Develop your messaging. What are you going to say to stand out this holiday season? What photos are you going to show to introduce your donors to the people that they’re helping? What stories are you going to tell to help your donors understand the impact of your organization’s work?

Remember to keep your emails, project reports, and Facebook posts short and sweet. Make your messages about your beneficiaries—what they need and how your donors can help—not about you and your organization. Include a clear call to action and a link to your project page in each of your messages.

5) Evaluate your progress and prepare to be flexible. Why do you set goals? So that you can set benchmarks and evaluate your success. Set some time aside each week during the holiday season to evaluate your fundraising progress. Determine if you’re on track towards meeting your goals and, if not, what you need to do to meet your fundraising goals. Be prepared to be creative and to make last minute changes to your plan.

Want help developing your holiday fundraising strategy?

Join us on Tuesday, October 30th for our Holiday Fundraising Training or sign up for a one-on-one call with GlobalGiving to help plan your holiday fundraising strategy.

Date: Tuesday, October 30th
Times: 9 am EDT (This time in your city) and 3 pm EDT (This time in your city)
Webinar link: anymeeting.com/globalgiving1 *
*Audio will be available via the webinar link.

Sign up for a reminder.