Archive for the ‘GlobalGiving Tips’ Category

 

Protect Your Organization Against Fraud

Posted by Alexis Nadin on August 24th, 2014

Online fundraising is a powerful tool for good! But, unfortunately, as online giving becomes more common, nonprofits are becoming targets for online scams using stolen credit cards and fake checks. GlobalGiving has developed robust systems to protect our partners from fraudulent donations but we believe there’s more we can do to raise awareness about potential risks within the nonprofit community. On Wednesday, August 20th, we hosted a webinar to shed light on the different types of fraudulent activity that we have encountered, to share the mechanisms that we have put in place to protect our partners, and to propose steps your organization can take to safeguard against these scams.

The webinar was hosted by Nick Hamlin, GlobalGiving’s Business Intelligence Analyst, who leads the charge in identifying irregular activity and reversing fraudulent donations. We were also joined by Rebecca Davis, the Founder of Rebecca Davis Dance Company (RDDC), who offered to share her organization’s experience with fraud to help other organizations identify risky activity.

You can watch a recording of the webinar here. (You can earn a “Listen” point on your effectiveness dashboard by watching this recording!) Check out a brief summary is provided below.

Why worry about fraud?

Non-profits rely on trust, time, and funding to accomplish their mission but fraud can compromise all three and reduce your impact!

Stolen credit cardsFour Common Types of Fraudulent Activity:

Stolen Credit Card Testing

  • What happens?
    • Fraudsters obtain lists of stolen credit card numbers
    • Before using them, they need to test if they work
    • Make a small donation on GG before larger purchases elsewhere
    • Small transactions (usually 10-50 USD)
    • Donors you’ve never heard of before
    • Strange email addresses
  • How is GG protecting my organization from this?
    • Our system rejects many stolen cards automatically
    • Automatic regular scans to identify donations that succeeded
    • Preemptive reversals and notifications to you
    • Known fraudsters are no longer allowed to use GG

Reversal

Fake Large Donor (more…)

New Feature: Submit project reports by email and mobile phones

Posted by Alexis Nadin on February 14th, 2014

mobile phone

We are excited to announce that GlobalGiving’s partners are now able to submit project reports by email and mobile phones!

This new feature was designed in response to feedback from our partners around the world. Whether your organization has limited internet access or you’re just looking to save time, the email-to-report feature is a quick and easy way to submit your GlobalGiving project reports. Because of this new feature, you no longer need access to a computer to submit a report on GlobalGiving. You can send  a report using your internet-enabled phone! 

Here’s how it works:

  1. Login to the email you use for your GlobalGiving account and open a new email;
  2. Enter the title of your report as the subject;
  3. Draft the body of the report in your email; and
  4. Upload any photos that you would like to appear in the report as attachments.
  5. Email your report to the email address: report+[your project ID]@globalgiving.org (for example: report+9360@globalgiving.org).

Once you’ve sent your email, your report will be automatically submitted for approval to GlobalGiving’s project report queue and reviewed by a member of the GlobalGiving team.

Don’t have an internet-enabled phone? No problem! Many cell phone providers around the world make it possible for users to send emails using SMS. Follow up with your cell phone to provider to learn how to send an email using SMS. We’ll be sharing more information about this soon!

Please feel free to contact projecthelp@globalgiving.org to share your feedback and ask questions! 

Sample project report email

Make the Most of December Fundraising

Posted by Alexis Nadin on December 10th, 2013

We’re 10 days into December and this month has already been one for the record books. Last Tuesday, December 3rd, was #GivingTuesday, GlobalGiving’s largest online volume day in history! GlobalGiving processed over $630,000 in donations on December 3rd (not including $250,000 in matching funds provided by Microsoft!).

But there are still 21 days left in this very important month of giving. (Read more about year-end giving trends here.) What is your organization doing to take advantage of the fundraising momentum? Here are some ideas to help you capitalize on the last three weeks of the year.

Year-End Campaign

Year-End Campaign

Raise at least $3,000 from at least 30 donors in the month of December and your organization could qualify for one of nine bonus awards (ranging from $3,000 to $500). GlobalGiving is giving away bonus awards to the top nine projects that raise the most money in the Year-End Campaign. With another 21 days left in this campaign, there’s still plenty of time for your organization to get in the game! Read complete terms and conditions here.

  • Put together a communications strategy. Plan to send out at least three email appeals announcing the Year-End Campaign. Use Facebook and other social media to promote this campaign.
  • Contact major supporters. Identify major supporters—board members, volunteers, major donors—to help you raise at least $3,000 from at least 30 donors. Reach out directly via email or phone to ask specifically for their help. Remember to show appreciation for their past support and to explain why their help is needed now.
  • Create a compelling message. What could your organization do in 2014 with an extra $3,000? Create a message that you can use throughout your campaign about the impact that your donors can make by giving to your project in December.
  • Show and tell stories about your community. Include concise, specific, and compelling stories and close-up, high-resolution photos in your messages to supporters.

Ecard

Christmas Giving

Christmas is two weeks away. Don’t forget: your supporters can make a donation to your project as a gift for a family member or friend! GlobalGiving will send the gift recipient an email, print-at-home, or physical tribute card.

  • Send out a “last-minute Christmas gift” email appeal the week before Christmas. Invite your supporters to make a donation as a gift to your project.
  • Share a direct link to the “gift or in-honor-of” tab on your project page in all of your donor communications. Here’s how to create the direct link to the “gift” option:

[Project URL] + ?show=gift

  • Give your supporters specific gift options, ex: $50 provides a microloan to a woman in Uganda or $40 provides on year of school for a child in India.
  • Share a story and a photo of a child, woman, or furry friend that will benefit from this gift.

december-31-300x300

December 31

According to our friends at Network for Good, 10% of online donations made in the U.S. happen during the last three days of the year: Dec 29, 30, and 31. This is a huge opportunity for your organization to drive last-minute donations before the end of the year!

  • Send at least one (if not two) year-end appeals on December 30 or 31.
  • Donations through GlobalGiving.org are tax-deductible for U.S. tax-payers.
  • Tell your supporters about the impact that your organization can have in 2014 with their year-end gifts.

Recurring Donation Match

From December 20 through the 31st, GlobalGiving will be offering a one-time 100% match on all new recurring donations up to $200 per donor! To qualify for the match, donors must give at least four consecutive months. Read complete terms and conditions here.

  • Target outreach to your existing donors. Signing up for a recurring donation is a much bigger commitment than making a one-time donation. Focus your outreach on individuals who have supported your organization before.recurring-donation
  • Share a direct link to the recurring donation tab on your project page in all of your donor communications. Here’s how to create the direct link:

[Project URL] + ?show=recurring

  • Say a big thank you for a bigger commitment! Consider recognizing your recurring donors in a special way by featuring them on your organization’s website, sending them special updates, or giving away a mug or a t-shirt.
  • Stress the added value of making a recurring donation during this promotion. Let your donors know that their recurring donation will receive a one-time 100% match! Emphasize that they have to sign up now to qualify.

Year-End Promotions – Gifts for Good, Year-End Campaign, Recurring Donation Match!

Posted by Alexis Nadin on October 3rd, 2013

The average American non-profit raises more than 30% of their annual income in the last several weeks of the year! (Read more about year-end giving trends.) That means that your organization has the potential to bring in some much needed cash this November and December. But with so many great organizations out there targeting your supporters and donors, what can you do to stand out? Give donors an incentive to give to your organization!

This year, we’ve got three exciting promotions lined up to help you incentivize donors to give to your projects on GlobalGiving. We’re also continuing to offer training opportunities and one-one-on support to help you get ready for the biggest fundraising time of the year.

See below for more details.

Gifts for Good – Give a gift, get a gift.

SHOFCO cropped

Attract new donors to your projects during the holidays through our Gifts for Good campaign! Give away a gift—jewelry, scarves, and more—in exchange for donations of a certain amount ($25, $50, $75). Your gift will be visible in GlobalGiving’s Gifts for Good “store,” which will be featured in our holiday outreach. Use this opportunity to get your project in front of GlobalGiving’s 125,000 newsletter subscribers, 69,000 Twitter followers and 45,000 Facebook fans.

The Gifts for Good Campaign will run November 20 – December 31, 2013. Participating organizations are responsible for the gift fulfillment (including shipping and handling) of the gifts. GlobalGiving will provide you with the mailing addresses of donors who have made a donation to your project through Gifts for Good in the Gifts Manager in the project entry system. In exchange, you are required to mail (at your organization’s expense) the gifts to the donors within two business days. GlobalGiving will automatically notify donors once their items have been shipped.

Interested in Gifts for Good? Please complete the Gifts for Good form by November 8th.  Only organizations based in the U.S or with volunteers in the U.S, who are able to commit to ship items domestically, are eligible to participate. You will be asked to provide two high resolution photos of your gift against a white background. Food items are not eligible for Gifts for Good. Gifts are limited to one per project.

Questions? Contact Katherine Sammsons at ksammons@globalgiving.org for more information.

Year-End Campaign – Year-end fundraising made easy!

We’re offering NINE bonus awards to the top projects that raise the most money from their supporters in GlobalGiving’s first-ever Year-End Campaign. The campaign begins at 12:01 am EST on December 1st and runs through 11:59 pm EST on December 31st.  Projects must raise at least $3,000 from 30 donors in order to qualify for a bonus award. Bonus awards will be given to organizations that have met the designated thresholds and raised the most funds respectively.

Calendar-2013-December-vector-12

Check out these awesome bonus awards for most money raised:

  • First place: $3,000
  • Second place: $2,000
  • Third place: $1,000
  • Fourth place: $1,000
  • Fifth place: $1,000
  • Sixth place: $500
  • Seventh place: $500
  • Eighth place: $500
  • Ninth place: $500

That’s a lot of chances to win.

The Year-End Campaign is designed to help you motivate your supporters to give throughout the month of December. When your donors are considering which organizations to support during the final weeks of the year, these bonus awards are a great incentive for your supporters to give your project(s). They know that they’re getting added value for their donation. And, the $3,000 threshold and competition for the bonus awards, encourages donors to give more and spread the word.

Terms and Conditions:

  • The Year-End Campaign will begin at 12:01 am EST on December 1st and last through 11:59 pm EST on December 31st.
  • Projects participating in corporate campaigns, including the Microsoft YouthSpark promotion, will be excluded from the Year-End Campaign. You will be notified via email if your project is not eligible for the Year-End Campaign.
  • Check donations must be received by December 24 to qualify.
  • Gift card and text-to-give donations are not eligible for this campaign.
  • Projects must raise at least $3,000 from at least 30 unique donors to qualify for a bonus award.
  • Only new recurring donations, initiated during the month of December, will count towards the $3,000 and 30 donor thresholds. All existing recurring donations, initiated before December 1st, will not count towards the $3,000 and 30 donor thresholds.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted towards the donor bonus awards.
  • Attempts to make multiple credit card transactions from a single IP address in a short period of time will block future transaction attempts from that IP address.
  • Please note that GlobalGiving will monitor and review all donations made through this campaign. GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of bonus awards.
  • Projects must be approved and live on the GlobalGiving.org website by Sunday, November 24th to participate.
  • Donations made on www.globalgiving.co.uk or any GlobalGiving corporate sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for this campaign.
  • GlobalGiving administered funds, such as the Girl Effect Fund and the Safer World Fund are not eligible for matching.

recurring-donation

Recurring Donation Match

During the last 12 days of the year, GlobalGiving will be offering a one-time 100% match on all new recurring donations up to $200 per donor! This matching opportunity is a great way to motivate one-time donors to become long-term givers, just in time for the new year! To qualify for the match, donors must give for three consecutive months following the initial donation (for a total of four months).

Terms and Conditions:

  • Eligible donations will be matched 1-to-1 between 12:01 am EST December 20 and 11:59 pm EST December 31.
  • New recurring donations created on GlobalGiving.org will be matched 1-to-1 up to $200 per donor per project. Eligible recurring donations of $201 or larger will be matched at $200.
  • To be eligible for matching, the recurring donation must last for at least three months and have both an initial donation as well as at least three automatic recurring donations. (For a total of four consecutive months.)
  • Recurring donations that are cancelled after the initial donation but prior to the third automatic recurring donation are not eligible for matching.
  • Recurring donations made by project leaders of the recipient project or organization are not eligible for matching.
  • Only recurring donations created on GlobalGiving.org are eligible for this matching offer.
  • This is a one-time matching donation to the project. It is not a repeating monthly match.
  • GlobalGiving will monitor and review all donations made through this matching offer. GlobalGiving hopes to match as many recurring donations as possible, but please note that to uphold the spirit of this matching offer GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds. We reserve the right to prevent abuse of this offer and ensure that as many projects and donors are able to benefit as possible.

Training and Support

Phew. We’ve got a lot planned for this year-end giving season. To help you get ready, we’re offering two webinars in October and ongoing one-on-one support!

Holiday and Year-End Fundraising on GlobalGiving

Join us to learn more about our holiday promotional opportunities and to develop a strategy for your organization’s year-end fundraising!
Date: Thursday, October 17
Times: 9:00 am EDT (This time in your city) and 3:00 pm EDT (This time in your city)
Sign up here!

Donors Communications for Holiday and Year-End Fundraising

Join GlobalGiving’s top fundraisers to hear tips and best practices for communicating and mobilizing donors during November and December.
Date: Tuesday, October 29
Times: 9:00 am EDT (This time in your city) and 3:00 pm EDT (This time in your city)
Sign up here!

alexisOne-on-one Support

Looking for some hands on support with your holiday and year-end planning? Sign up here for a one-on-one call with a member of GlobalGiving’s project team!

 

Thank You Promotion – Wow your donors with gratitude!

Posted by Alexis Nadin on October 3rd, 2013
Proyecto Horizonte thank you

Proyecto Horizonte thanks GlobalGiving donors!

Submit a video or story to GlobalGiving’s Thank You Promotion for the opportunity to be featured in GlobalGiving’s donor communications in December and January!

Forty-six percent of donors say that they stop giving because they feel that their donations were not recognized or appreciated (read more). Uh oh! This is particularly bad news at this time of the year, when organizations around the world are gearing up for year-end fundraising.

According to Network for Good, donors give more than 50% more in November and December than other months of the year.  So, what can we do to make sure we don’t lose those valuable supporters? Take a step back before the holiday fundraising frenzy begins and thank them!

October is a great time to let your supporters know how much your organization appreciates their donations. Tell them about the impact that they have had through their donations. Make a video, show a photo, or share a story about an individual whose life has been changed. Thank your supporters on YouTube, Facebook, via monthly newsletter, and GlobalGiving project reports.

GlobalGiving’s Thank You Promotion

Now through November 8th, organizations that thank their donors via GlobalGiving project reports will be eligible for GlobalGiving’s Thank You Promotion. Select submissions will be chosen to be featured in GlobalGiving’s donor communications in December and January. This is a unique opportunity to share your organization’s story with GlobalGiving’s supporters.

Need some inspiration? Check out this video that we made two years ago to thank GlobalGiving donors. Pay attention to the thank you videos that organizations submitted to the GlobalGiving team to share with our community.

How does it work?

  1. Submit a GlobalGiving project report featuring a thank you video, photo, or story. Special preference will be given to projects that submit videos.* Please note that, unfortunately, videos cannot be embedded in project reports. Please upload your video to YouTube and link to your video in your project report.
  2. Once you’ve submitted your report, use this online form to send us your project ID, the date of your report, and the link to your thank you video (optional) by Friday, November 8th.
  3. GlobalGiving will select a few project reports and/or videos to be featured on social media and in other donor communications. Selected organizations will be notified via email.

*What is GlobalGiving looking for in a thank you video?

  • Brief, 30 second video. No longer than 60 seconds.
  • A quick snapshot of the organization’s success this year.
  • A big “thank you” to your donors!
  • Close-ups on individuals and faces.
  • No copyrighted music or content.
  • No vulgar or inappropriate content.

Questions? Contact us at projecthelp@globalgiving.org.