This Tuesday, Ingrid Embree, GlobalGiving’s Director of Strategic Partnerships joined us for the seventh session of the Online Fundraising Academy to discuss how she identifies and builds relationships with prospective corporate partners. Ingrid has helped more than 60 different companies achieve their philanthropic objectives with GlobalGiving. She has a history of helping organizations meet their operational objectives, develop fundraising capacity, and achieve legislative victories. Check out the session summary below!
Tips on how to get recommended to corporate partners on GG
- The higher you partner reward status, the better – GG recommends Superstars to corporate partners first
- Make sure you have a compelling project – have appropriate title and themes
Corporate Giving Trends – Good news!
- 86% of U.S. companies plan to maintain or increase their international giving budget in the next fiscal year.
- Local communities’ needs were the most influential factor for giving.
- Younger workers prefer companies that engage in corporate social responsibility (CSR) and are pushing companies to change their traditional giving
- 90% of people expect companies to support social or environmental issues.
- CEOs are getting more involved in community involvement
Corporate Giving – What’s Important?
- Corporations make investments when they intersect with the community, employees and company – the more categories your organization fits into, the better
- You are the barometer of community needs – corporations like that they can hear what’s going on in your community
- You are the subject matter expert – they want to hear the details, updates
Use trust indicators – this is a high trust relationship, so use as many trust indicators you have to prove you can be trusted
- GlobalGiving – rigorous vetting process
- Charity Navigator, Great Nonprofits, BBB Accredited Charity
- Memberships, endorsements – anything that shows you’re legitimate
- Memberships to professional associations
- Local registered organizations that recognize your work
- Quotes from donors, beneficiaries
“Development” is a lot like sales. It just takes longer, but you can use some of the same tools.
1. Research – target your list of people to reach out to
- Wikipedia search “list of companies in [city]” – look at companies based there, have a strong presence; then expand search to the metropolitan, county, state, and country level
- Google search “Company Name + Community Affairs” “+ CSR” “+ Philanthropy” “+ Giving” “+ Citizenship” etc. – get as much information about what they do, what they fund, who are the decision makers
- Google News search their general financials – How is their stock? Any big layoffs? It’s a good time to reach out if their reputation took a hit
- Search LinkedIn to see if your board, major donors, similar nonprofits, former classmates, etc. might know anyone at the company