Archive for the ‘GlobalGiving Tips’ Category

 

Developing a Solid Year-End Fundraising Strategy

Posted by Alexis Nadin on October 24th, 2014

Tribute cardsWith the end of the year quickly approaching, here’s why you need to get your organization ready:

  • 20% of all online giving happens in December;
  • The average US nonprofit raises 35% of annual income in the last 3 months of the year; and
  • The next several months are filled with important dates that help you drive donations to your organization—Thanksgiving, #GivingTuesday, Christmas, and December 31!

According to Google, 47% of donors consider giving to multiple charities during the year-end season, so it is important to develop a strategy to make your organization stand out! To help you develop a solid year-end strategy, GlobalGiving hosted a webinar on Wednesday, October 22. We were joined by guests from four of our partners– Cathy King from Canines with a Cause, Elaine McLevie from Episcopal Refugee Network of San Diego, Sinead Chilton from School on Wheels, and Cindy Ballaro from Mothering Across Continents—who shared their tips for organizations preparing to make the most of year-end fundraising.

Download the Year-end fundraising strategy worksheet to start planning now! Watch the 9 am EDT webinar recording with Cathy and Elaine here.  Watch the 3 pm EDT webinar recording with Sinead and Cindy here.

Here are some tips to start developing your strategy:

  1. Goal Setting: Assess your funding needs, consider the amount you raised last year, how to raise those funds, and use data to help make decisions!
  2. Choose the right campaign: Campaigns create a sense of urgency and adds value for your donors. GlobalGiving is offering a Year-End Campaign with $10,000 in bonus prizes in the month of December. We’re also partnering with Microsoft to offering a #GivingTuesday matching campaign for YouthSpark eligible organizations. Select a campaign that best fits your organization’s needs!
  3. Make use of GlobalGiving’s Tools: Our beautiful tribute cards make fantastic holiday gift options, our fundraiser tool allows your supporters to fundraise for your project, and the recurring donations tool encourages your supporters to make a commitment to your project!
  4. Set objectives: GlobalGiving loves organizations that learn! Use the year-end campaigns to learn about your organization’s strengths and weaknesses, what communication methods worked best and much more.
  5. Choose fundraising captains: Create fundraising captains out of trusted supporters to help share the fundraising burden. Include them in your planning and provide them with information, tools and materials to succeed such as handy FAQ sheets that they can use to answer questions about your organization. Word-of-mouth advertising works best!
  6. Identify your network: Identify the different donor groups in your network and the different ways to reach out to them. E-mails might work well for some, while picking up the phone might work better for others!
  7. Develop an outreach strategy: Multi-channel fundraising works – communicate via different methods, capitalize on community and holiday events, and create non-monetary incentives to spur engagement. Get creative!
  8. Create a calendar: Important deadlines, goals and holidays help to keep your organization on track and focused on the important tasks.
  9. Create talking points: Great project reports, videos and photos help to keep your supporters engaged. Join Will Frechette, GlobalGiving’s Digital Marketing Specialist for a webinar:

Year-End Communications
Date: Wednesday, October 29
Times: 9 am EDT (Find this time in your city) and 3 pm EDT (Find this time in your city)
Webinar link: anymeeting.com/globalgivingus1
Sign up here.

Check out these tips from GlobalGiving’s partners:

canines with a causeCathy King from Canines with a Cause:

  • Send project reports on a monthly basis with compelling stories & good quality, emotional photos
  • Always thank your donors – make them feel special no matter the size of their donation
  • Tell donors about campaigns – they love when their dollars go further
  • Encourage recurring donors as they provide a steady source of income
  • Get supporters to create fundraisers for your projects– Canines for a Cause has 11 active fundraisers!
  • Make your communications personal –Canines with a Cause invites veterans in the program to write personal stories for reports and thank you notes

Elaine McLevie from Episcopal Refugee Network of San Diego:

  • Divide up your donor network and reach out to them with the right communication method
  • Maintain contact internally among your staff and volunteers to ensure that everyone is aligned on your goals and challenges
  • Contact your donors early so that they give early
  • Watch the GlobalGiving leaderboards for any last minute donation activity that might pinch those bonus awards from under your nose!
  • Videos and photos are very important to keep your supporters engaged, but be mindful of beneficiary privacy!

Sinead Chilton from School on Wheels:

  • bussyDevelop a consistent theme and message—School on Wheels used the slogan “Help Bussy stay warm this winter.” and an image of a school bus that had been used in previous communications to anchor the campaign.
  • Ask for a specific amount—School on Wheels told their donors they need to raise $5,000 and asked for $10 or more.
  • Use social media and your website to promote—consider a pop up on your website for your campaign!
  • Matching money works! School on Wheels found a generous donor who agreed to match donations to their year-end fundraising efforts. This motivated other donors to give.

Cindy Ballaro from Mothering Across Continents:

  • Set up a timeline in early November – Set up GlobalGiving project, website call out, email sends, social media messaging.
  • Give reminders—5 email messages, weekly Facebook posts, and last minute phone calls.
  • Offer incentives – Donors who gave $100 received a t-shirt.
  • Respond to challenges with transparency – When violence broke out in South Sudan, Mothering Across Continents shared the news with their supporters, who continued to give.

Please feel free to email us at projecthelp@globalgiving.org if you have any questions and we will be glad to assist!

This post was written by Lucius Lee, Program Team Intern. 

Protect Your Organization Against Fraud

Posted by Alexis Nadin on August 24th, 2014

Online fundraising is a powerful tool for good! But, unfortunately, as online giving becomes more common, nonprofits are becoming targets for online scams using stolen credit cards and fake checks. GlobalGiving has developed robust systems to protect our partners from fraudulent donations but we believe there’s more we can do to raise awareness about potential risks within the nonprofit community. On Wednesday, August 20th, we hosted a webinar to shed light on the different types of fraudulent activity that we have encountered, to share the mechanisms that we have put in place to protect our partners, and to propose steps your organization can take to safeguard against these scams.

The webinar was hosted by Nick Hamlin, GlobalGiving’s Business Intelligence Analyst, who leads the charge in identifying irregular activity and reversing fraudulent donations. We were also joined by Rebecca Davis, the Founder of Rebecca Davis Dance Company (RDDC), who offered to share her organization’s experience with fraud to help other organizations identify risky activity.

You can watch a recording of the webinar here. (You can earn a “Listen” point on your effectiveness dashboard by watching this recording!) Check out a brief summary is provided below.

Why worry about fraud?

Non-profits rely on trust, time, and funding to accomplish their mission but fraud can compromise all three and reduce your impact!

Stolen credit cardsFour Common Types of Fraudulent Activity:

Stolen Credit Card Testing

  • What happens?
    • Fraudsters obtain lists of stolen credit card numbers
    • Before using them, they need to test if they work
    • Make a small donation on GG before larger purchases elsewhere
    • Small transactions (usually 10-50 USD)
    • Donors you’ve never heard of before
    • Strange email addresses
  • How is GG protecting my organization from this?
    • Our system rejects many stolen cards automatically
    • Automatic regular scans to identify donations that succeeded
    • Preemptive reversals and notifications to you
    • Known fraudsters are no longer allowed to use GG

Reversal

Fake Large Donor (more…)

Fundraising Experiments using your Analytics Dashboard

Posted by Alexis Nadin on July 28th, 2014

Earlier this year, GlobalGiving announced a new Analytics Dashboard– a feature designed to give you insight into your GlobalGiving project and report activity. Nick Hamlin, GlobalGiving’s Business Intelligence Analytst, joined us to talk about ways that organizations can use this tool to analyze their GlobalGiving activity and design experiments to improve communications and fundraising efforts.

Watch the webinar recording here. Check out a summary of the session below.

Why should you care about data?

Have you ever said to yourself “There’s never enough time, money, or resources to have the impact we’d like!” Well, with good data you’ll be able to make the greatest impact with the resources you DO have!

Running a non-profit organization is like driving a car

You only have one tank of fuel and limited time to arrive at destination. Without a map, you find yourself driving around lost and in search of your destination. That wastes time and gas! With a map, you have a clear path to get where you need to go as quickly and efficiently as possible!

Data is like a map. It will help your organization work effectively and use their resources efficiently. It can help you see where you need to go, how to get there as quickly as you can, and help you use your resources as efficiently as possible.

Use your Analytics Dashboard to analyze your fundraisingAnalytics dashboard link

Access your Analytics Dashboard from the Project Entry System dashboard. See a complete summary of the information that is available in the Analytics Dashboard here. Visit your Analytics Dashboard here.

Design an experiment to identify areas for increased potential

  1. Identify a specific metric that you would like to improve—time on project page, number or project reports opened, etc.
  2. Formulate a hypothesis using an “if à then”  statement
  3. Make one specific, isolated change to your project or your next report on GlobalGiving– such as replacing the main photo, changing the title, or trying something new with the subject line. It is best to make these changes one at a time, so you can isolate what factor is responsible for an increase or decrease in your metrics.

Example 1

Hypothesis: If I make a change to my project page, visitors will stay on it longer.

Steps:

  1. Make a change to your project page. Try not to do this during other campaigns so you can make sure that the difference in results you gather are due to that change and not due to the campaign.
  2. Use the slider to compare the average time on the page before you made the change to after you made the change by examining different time periods

Example: Make a change to project page on February 14th

Result: You can see that the average time on page has increased after you made the change – showing that the change you made was successful at holding donor’s attention for longer!

example 1Example 2

Hypothesis: If we do an outreach campaign via Facebook, more people will donate to our project through Facebook than in the past.

Steps:

  1. Start reaching out to supporters on Facebook
  2. Use the slider to compare your top donation sources before and after the campaign. Does the proportion of Facebook donors increase?

Example: Same time of year, different strategy

Result: You can see that the number of donors who arrived at your project page by Facebook has increased by a significant amount. Reaching out to people by Facebook was a success!

example 2Example 3

Hypothesis: My last report didn’t get a very good open rate. If I change the tone of my subject line, more people will open my report.

Steps:

  1. When you send your next report, include a subject line that gives people a concrete or intriguing reason to open your report.
  2. Compare the open rates for each report as a percentage of how many people received the message to see if your subject line helped.

Example: Let’s try a better subject line

Result: You can see that the open rate nearly doubled with the more exciting, more informative subject line! A future experiment could be trying to increase the click through rate by offering multiple links to the GlobalGiving page throughout the email, or by making the report as engaging and inspiring as possible.

example 3Got ideas? Now it’s your turn to start creating hypotheses and experiments to improve your fundraising on GlobalGiving. Share your experiments, results, and learnings on the Project Leader Facebook group.

If you have any questions, please email us at projecthelp@globalgiving.org.

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Get Effectivness Points for watching this recording!

You even get credit on your Effectiveness Dashboard for listening to webinars! So everyone who listens to this webinar, even the recording of it, will receive a point for “Listen.” Again, the link to the webinar recording: https://www.anymeeting.com/WebConference-beta/RecordingDefault.aspx?c_psrid=EF58DC85834F

Improve your fundraising with GlobalGiving Analytics

Posted by Alexis Nadin on May 15th, 2014

You asked and we delivered! Based on your feedback, GlobalGiving has developed the Analytics Dashboard, a new feature designed to provide insight into your GlobalGiving project and report activity. Check it out here to see how many people are visiting your project pages, reading your project reports, and donating.

Why is data important?

Your organization is providing lifesaving services and advocating for world-changing causes and I bet you’re doing it all with limited staff and financial resources. That’s why data is so crucial to your organization’s decision making! Data allows you to determine how to best allocate your precious time and resources. It makes it possible to maximize the effectiveness of your communications and campaigns to generate more funds for your work. With data, you can set more accurate fundraising goals and measure progress so you can maximize funds to support your mission.

Analytics Dashboard Guide – Visit your Analytics Dashboard here.

Analytics 2The Analytics Dashboard includes the following information:

Date Range: Data is available since the beginning of your account with GlobalGiving! Use the slider to set the date range that you would like to view.

Number of donations: The total number of donations received during the selected period of time.

Number of pageviews: The total number of times your project(s) was loaded on a device during the specified period of time.

Average time on page: The average amount of time that a user spent on your project page(s) before clicking away. Average based on pageviews during the specified period of time.

Number of donations: All the donations received in the selected period of time. (more…)

Online Fundraising Academy: Corporate Outreach and Relationship Building

Posted by Alexis Nadin on April 17th, 2014

ingridThis Tuesday, Ingrid Embree, GlobalGiving’s Director of Strategic Partnerships joined us for the seventh session of the Online Fundraising Academy to discuss how she identifies and builds relationships with prospective corporate partners. Ingrid has helped more than 60 different companies achieve their philanthropic objectives with GlobalGiving. She has a history of helping organizations meet their operational objectives, develop fundraising capacity, and achieve legislative victories. Check out the session summary below!

Session recording: https://www.anymeeting.com/WebConference-beta/RecordingDefault.aspx?c_psrid=EF55D8888046

Session notes:

Tips on how to get recommended to corporate partners on GG

  • The higher you partner reward status, the better – GG recommends Superstars to corporate partners first
  • Make sure you have a compelling project – have appropriate title and themes

Corporate Giving Trends – Good news!

  • 86% of U.S. companies plan to maintain or increase their international giving budget in the next fiscal year.
  • Local communities’ needs were the most influential factor for giving.
  • Younger workers prefer companies that engage in corporate social responsibility (CSR) and are pushing companies to change their traditional giving
  • 90% of people expect companies to support social or environmental issues.
  • CEOs are getting more involved in community involvement

Social-ResponsibilityCorporate Giving – What’s Important?

  • Corporations make investments when they intersect with the community, employees and company – the more categories your organization fits into, the better
  • You are the barometer of community needs – corporations like that they can hear what’s going on in your community
  • You are the subject matter expert – they want to hear the details, updates

Use trust indicators – this is a high trust relationship, so use as many trust indicators you have to prove you can be trusted

  • GlobalGiving – rigorous vetting process
  • Charity Navigator, Great Nonprofits, BBB Accredited Charity
  • Memberships, endorsements – anything that shows you’re legitimate
  • Memberships to professional associations
  • Local registered organizations that recognize your work
  • Quotes from donors, beneficiaries

“Development” is a lot like sales. It just takes longer, but you can use some of the same tools.

1. Research – target your list of people to reach out to

  • Wikipedia search “list of companies in [city]” – look at companies based there, have a strong presence; then expand search to the metropolitan, county, state, and country level
  • Google search “Company Name + Community Affairs” “+ CSR” “+ Philanthropy” “+ Giving” “+ Citizenship” etc. – get as much information about what they do, what they fund, who are the decision makers
  • Google News search their general financials – How is their stock? Any big layoffs? It’s a good time to reach out if their reputation took a hit
  • Search LinkedIn to see if your board, major donors, similar nonprofits, former classmates, etc. might know anyone at the company

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Online Fundraising Academy: How to Write Earth-Changing Emails

Posted by Alexis Nadin on April 4th, 2014

In GlobalGiving’s fifth Online Fundraising Academy session, we invited our own Alison Carlman, to share tips and key lessons she’s learned in donor communications. In her role as Unmarketing Manager, Alison is responsible for engaging the GlobalGiving community and for telling the stories of GlobalGiving and its partner projects. In 2013, Alison and her team raised $270,000 from donor emails. 

Session Recordinghttp://www.anymeeting.com/globalgivingUS/EF54D686844C

Listen, test, learn, repeat – experimentation and testing key to improving work

  • Listen to your audience, peers, research
  • Test assumptions in experiments
  • Learn from your experiments
  • Do it again and again and again!

This is how GlobalGiving Listens, Tests, Learns and Repeats:

Listen

  • Users – your audience, the people who receive messages
    • To improve our e-newsletter, we got feedback from users – who opens, donates, clicks
    • What we learned:
  1.  Keep it short – people don’t read news
  2.  Talk about the users, not you – what’s relevant to them, why they should care
  3. Made it even shorter
  4. Use big images  – people click on the header image
  5. Use clear images with one person making eye contact.
  6. Add humor, make it clever and unexpected – include jokes, puns
  7. Have a big and clear call-to-action – make your ask clear and easy for users to do
  8. Personalize it! – add people’s names, send personalized thank you. Users like to know they’ve been thought of, not just written to the masses.
  • Peers – similar organizations you can learn from
    • charitywater emailcharity: water – use beautiful image, well laid-out, formatted for mobile phones, very little text, interesting lead text, unexpected, humorous and large call-to-action
    • donorschoose.org – personalized by state, simple and short, made it sound urgent, very clear request
    • Kiva – personalized, clear call-to-action, made it look like it was forwarded by a staff member
      • Did A/B testing (divide users into 2 groups and provided a different email to each group to see which email did better)
      • Kiva’s “trick” forwarded email performed 2x as well
      • Personalizing really works!
  • What we learned:
  1. Use beautiful imagery.
  2. Make it mobile friendly
  3. Keep it brief.
  4. Use interesting lead text.
  5. Try unexpected/humorous (but still visibly clear) calls-to-action.
  6. Try unexpected subject lines and formats
  • Project report titles are now the subject line when project reports are sent out to GlobalGiving donors
  • Theory – what does the research say?
  1. Shorten distance between user and subject matter – connect them to one person/animal/object. Easier to feel like you can make a difference in one person’s life than a big group.
  2. Tell a compelling story about that one person – how a person has overcome an obstacle or how they have potential to overcome obstacles
  3. Donors will give if they feel it will bring them close to people in their network – focus on what you can do for your users. Give them something to share so they can connect to their social network.
  4. People give more when it’s easy – Make the process to give as easy as possible. And give reminders
  5. Not all donors are the same – these tips won’t work for everyone. Need different messages for different donors.

Test, learn and repeat

  • Look at metrics to measure success of email

metrics

 

 

 

 

 

 

 

 

 

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Online Fundraising Academy: Cultivating a Fundraising Army

Posted by Alexis Nadin on March 26th, 2014

Marshall

In GlobalGiving’s fourth session of the Online Fundraising Academy, we invited Marshall Bailly, the Executive Director of Leadership Initiatives, to share tips for cultivating a donor network. Marshall and his team have raised $1 million through GlobalGiving, especially through targeted  matching campaigns. He has built relationships with a core group of donors that regularly support Leadership Initiatives via various promotions.  He has developed a comprehensive strategy for campaign outreach and communications, including local donor mobilization in Nigeria, where Leadership Initiatives operates.

Session Recording: www.anymeeting.com/900-634-271/EF54DA87884B

Session Notes:

Leadership Initiative (LI) – Finds community leaders in Nigeria, give them business training, give them investment to jumpstart their business, helps them build community from bottom up

  • For real donor growth, they have to feel they are a part of the organization, so they’ll want to contribute more than just money to your org
  • Give them a sense of ownership and show them their impact on the organization

Donor Committees – You can’t do it alone!

  • A group of 5-7 people that help raise money and set fundraising agenda
  • Create one month, six month, one year and five year plan for where you want your fundraising goals to be. And each person takes charge of one goal
  • Have reachable goals to motivate your committee
  • LI’s donor committee members
    • Met members through friends (and friends of friends), events, own social/family circle, staff on the ground
    • Developed relationships over years
    • Keep changing people when you can, so they don’t get burnt out. Want people coming in with new voices, new eyes

Donor Captains

  • Donor Captains go out and achieve goals
    • Allows you to spread the burden of finding more donors
    • Brings new people into the organization and allows them to take a leadership role
    • For last bonus day, had 15 donor captains, and each person was in charge of reaching 10 people.
      • Individual communication with donors get them excited and committed to donate
      • Reach out to active donors and donors with potential resources
        • Research all donors  – Google them, look at LinkedIn profile to see if they could be a resource
        • Reach out to them, ask for help growing your organization, contribute more than money

LI’s five types of donor network leaders

  • Social Leaders – people who know a lot of people
    • Goal: Create a generation of donors who stay connected with LI over many years
    • Specialty Type Donors – people with jobs that can help you get a special service and connections to improve your organization
      • Host an event to learn about organization with the extra fun factor to get people more excited
      • High End Donors – people who donate over $1,000 at a time
        • Slowly tell them about organization, build up trust, show you care, why they should care
        • Allow people to bring their ideas of how to make the organization better
        • Corporate Sponsors – organizations who donate over $1,000 at a time
          • Find corporations with a vested interest in the community you’re working in or some part of your organization
          • A wider networks helps to find connections with corporations
          • Business Alliance Program Students – high school students get help to get into college while they help solve development problems for businesses in Nigeria
            • Address needs of both students and businesses
            • Keep partnership with those students as they leave high school

Don’t chase “white whales”

  • Don’t keep chasing those who aren’t interested – chase those who care and ask questions
  • Don’t leave your donors angry – donors might test the waters to see if you care

LI Fundraising Timeline

  • Fundraising goals and donor network started out small, grew bigger and better each year
  • In the beginning was mostly donor committee, then events after three years, then first corporate sponsorship after five years
  • It takes time to build up, piece by piece

Get Ahead in this Competitive Environment  

  • Need to have something interesting, why people should care, an emotional connection and a call to action
    • Donors respond better to a problem, emotional story, and how they can change it
    • Put a face to the problem – donors can talk/skype to people on the ground
    • Need to grab their attention. Need to have good fundraising stories
    • Comparison chart – show what makes your organization unique and why it’s better than other organizations
    • Make sure donor captains are on the same page – they know mission statement, why you matter, how to elevate organization above the rest
      • Donor captains can give an elevator speech (30 second pitch for organization)

Communicating with Donors

  • Have different impact messages, communications for each group of donors (corporations get different message from GlobalGiving donors because have different interests in organization)
  • Have specialized social media, blogs, messaging for different donor groups
  • Refine, strengthen and sharpen key messages is important at any stage of an organizations growth and development every year
  • Have a goal for each donor to rally around

Extra resources

Click here for Marshall’s campaign fundraising webinar

Click here for Marshall’s bonus day how-to manual

Email Marshall at mbailly@leadershipinitiatives.org

Q: Is a donor committee and board the same thing? Is there significant overlap between the two?

A: Board does much more to grow and develop the organization than just fundraising. There are some overlaps though. LI has some board members in donor committees.

Q: What is your communication stories system to feed the stories in the field to people in the US?

A: LI has a key sponsorship program in Nigeria where they provide technology to Skype with businesses in Nigeria. LI has on the ground employees who provide stories. Each donor group is connected with different businesses.

Q: Do you utilize media?

A: Utilizing media comes from meeting people and following up with them. Marshall wrote letters and met with people who wrote reports. LI hasn’t gotten a media contact without investing in relationships, and they always reach out to media first. Be the group that’s so passionate and won’t go away.

Q: Do you have a template letter to reach out to corporations?

A: Have a specific letter for each corporation. Personalize the letter! Know their background and make any connections you can. Put a little personal hand written message in the letter or on the envelope.

*Trends from past sessions: Develop a personality. Make sure you’re real with the individuals you interact with. Build strong relationships with donors and make them feel appreciated and needed. Get out there, seek opportunities to meet new people, reach new audiences.

Online Fundraising Academy: Creating a Campaign Strategy

Posted by Alexis Nadin on March 19th, 2014
AAH

Arlington Academy of Hope

In GlobalGiving’s third session of the 2014 Online Fundraising Academy, we invited Maureen Dugan, the Executive Director of Arlington Academy of Hope, to talk about getting ready for a GlobalGiving Bonus Day. Maureen and her team raised $82,000 in matching campaigns on GlobalGiving in 2013! After participating in GlobalGiving’s first Online Fundraising Academy last year, Maureen is returning to share her advice and insights with this year’s cohort.

Session Recording: www.anymeeting.com/837-520-433/EF54DE848249

Session Notes:

Arlington Academy of Hope

  • Implements education and health programs in Uganda
  • Donor profile – middle aged or older; most not on social media, so didn’t utilize social media

Build Consensus

  • Discuss with Board of Directors – proposed using social media and GlobalGiving; asked them to be ambassadors
  • Create a Q&A – explains online giving to minimize confusion, create enthusiastic supporters, provides a resource for ambassadors/donors to share information with others
    • Put on website, given to Board and other volunteers
    • Take time to talk to advocates to prepare them for questions before Bonus Days

Make a plan – who to target

  • Regular donors –people who give annually
  • Lapsed donors – people who haven’t given in the past few years
  • Board members – ask them to give, be ambassadors

Messaging

  • Email (Constant Contact), Facebook, Twitter
    • Keep basic facts the same, but tell the story differently on different platforms
    • Generate excitement, empowerment, time sensitivity, why it’s important
      • Empower donors, tell them their money will go further on matching days
      • Explain how they can make a difference
      • Explain importance of giving on specific day to compel them
  • Timing – 1 month, 1 week, day before
    • Need to do what works best for your donors

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Online Fundraising Academy: Building the Foundation for Successful Fundraising

Posted by Alexis Nadin on March 12th, 2014

Fundraising toolboxIn GlobalGiving’s second session of the 2014 Online Fundraising Academy, we invited a panel of fundraising professionals from GlobalGiving’s partner organizations to answer questions about the fundraising tools that their organizations use to manage and engage their individual donors and track their fundraising activity.

Meet our panelists:

Kathy Baczko, Vice-President, Chief Development Officer and Diana Corrales, Director, Marketing & Communications, Fabretto

Beth Eisenstaedt, Chief Development Officer, Wildlife Alliance

Kay Helm, Executive Director, Friends of TOUCH

Session Recording: www.anymeeting.com/067-031-377/EF53D883894C

Session Notes:

What donor database do you use? What do you like about it? What don’t you like about it?

Fabretto: DonorPerfect

  • Pros: User-friendly; you can create pledges for monthly donations; you can segment donors and you can create as many relevant tags as you want.
  • Cons: It only has space for up to 6 sponsorships per donor;
  • Price: $60-265 a month. Fabretto pays $265/month

Wildlife Alliance: eTapestry

  • Pros: Built to capture info for fundraising; user friendly; excellent reporting capabilities to analyze and segment your donors
  • Cons: With greater sophistication, comes greater expectations and analysis doesn’t always meet that; must use their software for online donations and mass emails, can’t integrate own services
  • Cost: $99-399 a month. Wildlife Alliance pays $4,300/year for 15,000 records and 5 user licenses

Friends of TOUCH: NeonCRM

  • Pros: Web-based; versatile; lots of reporting options and capabilities; provides security.
  • Cost: $49-324 a month. Friends of TOUCH pays $49/month for less than 1,000 records

Q: What is the value of having a database?

A: A database is the only way to know anything about donors. It is great having it in all one place and for targeted approaches. You can reach out to donors based on their specific interests to turn them into bigger donors or recurring donors.

Q: How do you gather contact lists? Are your contacts gathered through donations or do databases provide contacts? What about security? How are contacts used in terms of privacy?

A: Contacts are gathered over the years. You can purchase lists from other services but not database services. As for security, no one has access to information except for staff users.

What donation information do you track? How?

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New Feature: Submit project reports by email and mobile phones

Posted by Alexis Nadin on February 14th, 2014

mobile phone

We are excited to announce that GlobalGiving’s partners are now able to submit project reports by email and mobile phones!

This new feature was designed in response to feedback from our partners around the world. Whether your organization has limited internet access or you’re just looking to save time, the email-to-report feature is a quick and easy way to submit your GlobalGiving project reports. Because of this new feature, you no longer need access to a computer to submit a report on GlobalGiving. You can send  a report using your internet-enabled phone! 

Here’s how it works:

  1. Login to the email you use for your GlobalGiving account and open a new email;
  2. Enter the title of your report as the subject;
  3. Draft the body of the report in your email; and
  4. Upload any photos that you would like to appear in the report as attachments.
  5. Email your report to the email address: report+[your project ID]@globalgiving.org (for example: report+9360@globalgiving.org).

Once you’ve sent your email, your report will be automatically submitted for approval to GlobalGiving’s project report queue and reviewed by a member of the GlobalGiving team.

Don’t have an internet-enabled phone? No problem! Many cell phone providers around the world make it possible for users to send emails using SMS. Follow up with your cell phone to provider to learn how to send an email using SMS. We’ll be sharing more information about this soon!

Please feel free to contact projecthelp@globalgiving.org to share your feedback and ask questions! 

Sample project report email