Archive for the ‘GlobalGiving Tips’ Category

 

Improve your fundraising with GlobalGiving Analytics

Posted by Alexis Nadin on May 15th, 2014

You asked and we delivered! Based on your feedback, GlobalGiving has developed the Analytics Dashboard, a new feature designed to provide insight into your GlobalGiving project and report activity. Check it out here to see how many people are visiting your project pages, reading your project reports, and donating.

Why is data important?

Your organization is providing lifesaving services and advocating for world-changing causes and I bet you’re doing it all with limited staff and financial resources. That’s why data is so crucial to your organization’s decision making! Data allows you to determine how to best allocate your precious time and resources. It makes it possible to maximize the effectiveness of your communications and campaigns to generate more funds for your work. With data, you can set more accurate fundraising goals and measure progress so you can maximize funds to support your mission.

Analytics Dashboard Guide – Visit your Analytics Dashboard here.

Analytics 2The Analytics Dashboard includes the following information:

Date Range: Data is available since the beginning of your account with GlobalGiving! Use the slider to set the date range that you would like to view.

Number of donations: The total number of donations received during the selected period of time.

Number of pageviews: The total number of times your project(s) was loaded on a device during the specified period of time.

Average time on page: The average amount of time that a user spent on your project page(s) before clicking away. Average based on pageviews during the specified period of time.

Number of donations: All the donations received in the selected period of time. (more…)

Online Fundraising Academy: Corporate Outreach and Relationship Building

Posted by Alexis Nadin on April 17th, 2014

ingridThis Tuesday, Ingrid Embree, GlobalGiving’s Director of Strategic Partnerships joined us for the seventh session of the Online Fundraising Academy to discuss how she identifies and builds relationships with prospective corporate partners. Ingrid has helped more than 60 different companies achieve their philanthropic objectives with GlobalGiving. She has a history of helping organizations meet their operational objectives, develop fundraising capacity, and achieve legislative victories. Check out the session summary below!

Session recording: https://www.anymeeting.com/WebConference-beta/RecordingDefault.aspx?c_psrid=EF55D8888046

Session notes:

Tips on how to get recommended to corporate partners on GG

  • The higher you partner reward status, the better – GG recommends Superstars to corporate partners first
  • Make sure you have a compelling project – have appropriate title and themes

Corporate Giving Trends – Good news!

  • 86% of U.S. companies plan to maintain or increase their international giving budget in the next fiscal year.
  • Local communities’ needs were the most influential factor for giving.
  • Younger workers prefer companies that engage in corporate social responsibility (CSR) and are pushing companies to change their traditional giving
  • 90% of people expect companies to support social or environmental issues.
  • CEOs are getting more involved in community involvement

Social-ResponsibilityCorporate Giving – What’s Important?

  • Corporations make investments when they intersect with the community, employees and company – the more categories your organization fits into, the better
  • You are the barometer of community needs – corporations like that they can hear what’s going on in your community
  • You are the subject matter expert – they want to hear the details, updates

Use trust indicators – this is a high trust relationship, so use as many trust indicators you have to prove you can be trusted

  • GlobalGiving – rigorous vetting process
  • Charity Navigator, Great Nonprofits, BBB Accredited Charity
  • Memberships, endorsements – anything that shows you’re legitimate
  • Memberships to professional associations
  • Local registered organizations that recognize your work
  • Quotes from donors, beneficiaries

“Development” is a lot like sales. It just takes longer, but you can use some of the same tools.

1. Research – target your list of people to reach out to

  • Wikipedia search “list of companies in [city]” – look at companies based there, have a strong presence; then expand search to the metropolitan, county, state, and country level
  • Google search “Company Name + Community Affairs” “+ CSR” “+ Philanthropy” “+ Giving” “+ Citizenship” etc. – get as much information about what they do, what they fund, who are the decision makers
  • Google News search their general financials – How is their stock? Any big layoffs? It’s a good time to reach out if their reputation took a hit
  • Search LinkedIn to see if your board, major donors, similar nonprofits, former classmates, etc. might know anyone at the company

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Online Fundraising Academy: How to Write Earth-Changing Emails

Posted by Alexis Nadin on April 4th, 2014

In GlobalGiving’s fifth Online Fundraising Academy session, we invited our own Alison Carlman, to share tips and key lessons she’s learned in donor communications. In her role as Unmarketing Manager, Alison is responsible for engaging the GlobalGiving community and for telling the stories of GlobalGiving and its partner projects. In 2013, Alison and her team raised $270,000 from donor emails. 

Session Recordinghttp://www.anymeeting.com/globalgivingUS/EF54D686844C

Listen, test, learn, repeat – experimentation and testing key to improving work

  • Listen to your audience, peers, research
  • Test assumptions in experiments
  • Learn from your experiments
  • Do it again and again and again!

This is how GlobalGiving Listens, Tests, Learns and Repeats:

Listen

  • Users – your audience, the people who receive messages
    • To improve our e-newsletter, we got feedback from users – who opens, donates, clicks
    • What we learned:
  1.  Keep it short – people don’t read news
  2.  Talk about the users, not you – what’s relevant to them, why they should care
  3. Made it even shorter
  4. Use big images  – people click on the header image
  5. Use clear images with one person making eye contact.
  6. Add humor, make it clever and unexpected – include jokes, puns
  7. Have a big and clear call-to-action – make your ask clear and easy for users to do
  8. Personalize it! – add people’s names, send personalized thank you. Users like to know they’ve been thought of, not just written to the masses.
  • Peers – similar organizations you can learn from
    • charitywater emailcharity: water – use beautiful image, well laid-out, formatted for mobile phones, very little text, interesting lead text, unexpected, humorous and large call-to-action
    • donorschoose.org – personalized by state, simple and short, made it sound urgent, very clear request
    • Kiva – personalized, clear call-to-action, made it look like it was forwarded by a staff member
      • Did A/B testing (divide users into 2 groups and provided a different email to each group to see which email did better)
      • Kiva’s “trick” forwarded email performed 2x as well
      • Personalizing really works!
  • What we learned:
  1. Use beautiful imagery.
  2. Make it mobile friendly
  3. Keep it brief.
  4. Use interesting lead text.
  5. Try unexpected/humorous (but still visibly clear) calls-to-action.
  6. Try unexpected subject lines and formats
  • Project report titles are now the subject line when project reports are sent out to GlobalGiving donors
  • Theory – what does the research say?
  1. Shorten distance between user and subject matter – connect them to one person/animal/object. Easier to feel like you can make a difference in one person’s life than a big group.
  2. Tell a compelling story about that one person – how a person has overcome an obstacle or how they have potential to overcome obstacles
  3. Donors will give if they feel it will bring them close to people in their network – focus on what you can do for your users. Give them something to share so they can connect to their social network.
  4. People give more when it’s easy – Make the process to give as easy as possible. And give reminders
  5. Not all donors are the same – these tips won’t work for everyone. Need different messages for different donors.

Test, learn and repeat

  • Look at metrics to measure success of email

metrics

 

 

 

 

 

 

 

 

 

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Online Fundraising Academy: Cultivating a Fundraising Army

Posted by Alexis Nadin on March 26th, 2014

Marshall

In GlobalGiving’s fourth session of the Online Fundraising Academy, we invited Marshall Bailly, the Executive Director of Leadership Initiatives, to share tips for cultivating a donor network. Marshall and his team have raised $1 million through GlobalGiving, especially through targeted  matching campaigns. He has built relationships with a core group of donors that regularly support Leadership Initiatives via various promotions.  He has developed a comprehensive strategy for campaign outreach and communications, including local donor mobilization in Nigeria, where Leadership Initiatives operates.

Session Recording: www.anymeeting.com/900-634-271/EF54DA87884B

Session Notes:

Leadership Initiative (LI) – Finds community leaders in Nigeria, give them business training, give them investment to jumpstart their business, helps them build community from bottom up

  • For real donor growth, they have to feel they are a part of the organization, so they’ll want to contribute more than just money to your org
  • Give them a sense of ownership and show them their impact on the organization

Donor Committees – You can’t do it alone!

  • A group of 5-7 people that help raise money and set fundraising agenda
  • Create one month, six month, one year and five year plan for where you want your fundraising goals to be. And each person takes charge of one goal
  • Have reachable goals to motivate your committee
  • LI’s donor committee members
    • Met members through friends (and friends of friends), events, own social/family circle, staff on the ground
    • Developed relationships over years
    • Keep changing people when you can, so they don’t get burnt out. Want people coming in with new voices, new eyes

Donor Captains

  • Donor Captains go out and achieve goals
    • Allows you to spread the burden of finding more donors
    • Brings new people into the organization and allows them to take a leadership role
    • For last bonus day, had 15 donor captains, and each person was in charge of reaching 10 people.
      • Individual communication with donors get them excited and committed to donate
      • Reach out to active donors and donors with potential resources
        • Research all donors  – Google them, look at LinkedIn profile to see if they could be a resource
        • Reach out to them, ask for help growing your organization, contribute more than money

LI’s five types of donor network leaders

  • Social Leaders – people who know a lot of people
    • Goal: Create a generation of donors who stay connected with LI over many years
    • Specialty Type Donors – people with jobs that can help you get a special service and connections to improve your organization
      • Host an event to learn about organization with the extra fun factor to get people more excited
      • High End Donors – people who donate over $1,000 at a time
        • Slowly tell them about organization, build up trust, show you care, why they should care
        • Allow people to bring their ideas of how to make the organization better
        • Corporate Sponsors – organizations who donate over $1,000 at a time
          • Find corporations with a vested interest in the community you’re working in or some part of your organization
          • A wider networks helps to find connections with corporations
          • Business Alliance Program Students – high school students get help to get into college while they help solve development problems for businesses in Nigeria
            • Address needs of both students and businesses
            • Keep partnership with those students as they leave high school

Don’t chase “white whales”

  • Don’t keep chasing those who aren’t interested – chase those who care and ask questions
  • Don’t leave your donors angry – donors might test the waters to see if you care

LI Fundraising Timeline

  • Fundraising goals and donor network started out small, grew bigger and better each year
  • In the beginning was mostly donor committee, then events after three years, then first corporate sponsorship after five years
  • It takes time to build up, piece by piece

Get Ahead in this Competitive Environment  

  • Need to have something interesting, why people should care, an emotional connection and a call to action
    • Donors respond better to a problem, emotional story, and how they can change it
    • Put a face to the problem – donors can talk/skype to people on the ground
    • Need to grab their attention. Need to have good fundraising stories
    • Comparison chart – show what makes your organization unique and why it’s better than other organizations
    • Make sure donor captains are on the same page – they know mission statement, why you matter, how to elevate organization above the rest
      • Donor captains can give an elevator speech (30 second pitch for organization)

Communicating with Donors

  • Have different impact messages, communications for each group of donors (corporations get different message from GlobalGiving donors because have different interests in organization)
  • Have specialized social media, blogs, messaging for different donor groups
  • Refine, strengthen and sharpen key messages is important at any stage of an organizations growth and development every year
  • Have a goal for each donor to rally around

Extra resources

Click here for Marshall’s campaign fundraising webinar

Click here for Marshall’s bonus day how-to manual

Email Marshall at mbailly@leadershipinitiatives.org

Q: Is a donor committee and board the same thing? Is there significant overlap between the two?

A: Board does much more to grow and develop the organization than just fundraising. There are some overlaps though. LI has some board members in donor committees.

Q: What is your communication stories system to feed the stories in the field to people in the US?

A: LI has a key sponsorship program in Nigeria where they provide technology to Skype with businesses in Nigeria. LI has on the ground employees who provide stories. Each donor group is connected with different businesses.

Q: Do you utilize media?

A: Utilizing media comes from meeting people and following up with them. Marshall wrote letters and met with people who wrote reports. LI hasn’t gotten a media contact without investing in relationships, and they always reach out to media first. Be the group that’s so passionate and won’t go away.

Q: Do you have a template letter to reach out to corporations?

A: Have a specific letter for each corporation. Personalize the letter! Know their background and make any connections you can. Put a little personal hand written message in the letter or on the envelope.

*Trends from past sessions: Develop a personality. Make sure you’re real with the individuals you interact with. Build strong relationships with donors and make them feel appreciated and needed. Get out there, seek opportunities to meet new people, reach new audiences.

Online Fundraising Academy: Creating a Campaign Strategy

Posted by Alexis Nadin on March 19th, 2014
AAH

Arlington Academy of Hope

In GlobalGiving’s third session of the 2014 Online Fundraising Academy, we invited Maureen Dugan, the Executive Director of Arlington Academy of Hope, to talk about getting ready for a GlobalGiving Bonus Day. Maureen and her team raised $82,000 in matching campaigns on GlobalGiving in 2013! After participating in GlobalGiving’s first Online Fundraising Academy last year, Maureen is returning to share her advice and insights with this year’s cohort.

Session Recording: www.anymeeting.com/837-520-433/EF54DE848249

Session Notes:

Arlington Academy of Hope

  • Implements education and health programs in Uganda
  • Donor profile – middle aged or older; most not on social media, so didn’t utilize social media

Build Consensus

  • Discuss with Board of Directors – proposed using social media and GlobalGiving; asked them to be ambassadors
  • Create a Q&A – explains online giving to minimize confusion, create enthusiastic supporters, provides a resource for ambassadors/donors to share information with others
    • Put on website, given to Board and other volunteers
    • Take time to talk to advocates to prepare them for questions before Bonus Days

Make a plan – who to target

  • Regular donors –people who give annually
  • Lapsed donors – people who haven’t given in the past few years
  • Board members – ask them to give, be ambassadors

Messaging

  • Email (Constant Contact), Facebook, Twitter
    • Keep basic facts the same, but tell the story differently on different platforms
    • Generate excitement, empowerment, time sensitivity, why it’s important
      • Empower donors, tell them their money will go further on matching days
      • Explain how they can make a difference
      • Explain importance of giving on specific day to compel them
  • Timing – 1 month, 1 week, day before
    • Need to do what works best for your donors

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Online Fundraising Academy: Building the Foundation for Successful Fundraising

Posted by Alexis Nadin on March 12th, 2014

Fundraising toolboxIn GlobalGiving’s second session of the 2014 Online Fundraising Academy, we invited a panel of fundraising professionals from GlobalGiving’s partner organizations to answer questions about the fundraising tools that their organizations use to manage and engage their individual donors and track their fundraising activity.

Meet our panelists:

Kathy Baczko, Vice-President, Chief Development Officer and Diana Corrales, Director, Marketing & Communications, Fabretto

Beth Eisenstaedt, Chief Development Officer, Wildlife Alliance

Kay Helm, Executive Director, Friends of TOUCH

Session Recording: www.anymeeting.com/067-031-377/EF53D883894C

Session Notes:

What donor database do you use? What do you like about it? What don’t you like about it?

Fabretto: DonorPerfect

  • Pros: User-friendly; you can create pledges for monthly donations; you can segment donors and you can create as many relevant tags as you want.
  • Cons: It only has space for up to 6 sponsorships per donor;
  • Price: $60-265 a month. Fabretto pays $265/month

Wildlife Alliance: eTapestry

  • Pros: Built to capture info for fundraising; user friendly; excellent reporting capabilities to analyze and segment your donors
  • Cons: With greater sophistication, comes greater expectations and analysis doesn’t always meet that; must use their software for online donations and mass emails, can’t integrate own services
  • Cost: $99-399 a month. Wildlife Alliance pays $4,300/year for 15,000 records and 5 user licenses

Friends of TOUCH: NeonCRM

  • Pros: Web-based; versatile; lots of reporting options and capabilities; provides security.
  • Cost: $49-324 a month. Friends of TOUCH pays $49/month for less than 1,000 records

Q: What is the value of having a database?

A: A database is the only way to know anything about donors. It is great having it in all one place and for targeted approaches. You can reach out to donors based on their specific interests to turn them into bigger donors or recurring donors.

Q: How do you gather contact lists? Are your contacts gathered through donations or do databases provide contacts? What about security? How are contacts used in terms of privacy?

A: Contacts are gathered over the years. You can purchase lists from other services but not database services. As for security, no one has access to information except for staff users.

What donation information do you track? How?

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New Feature: Submit project reports by email and mobile phones

Posted by Alexis Nadin on February 14th, 2014

mobile phone

We are excited to announce that GlobalGiving’s partners are now able to submit project reports by email and mobile phones!

This new feature was designed in response to feedback from our partners around the world. Whether your organization has limited internet access or you’re just looking to save time, the email-to-report feature is a quick and easy way to submit your GlobalGiving project reports. Because of this new feature, you no longer need access to a computer to submit a report on GlobalGiving. You can send  a report using your internet-enabled phone! 

Here’s how it works:

  1. Login to the email you use for your GlobalGiving account and open a new email;
  2. Enter the title of your report as the subject;
  3. Draft the body of the report in your email; and
  4. Upload any photos that you would like to appear in the report as attachments.
  5. Email your report to the email address: report+[your project ID]@globalgiving.org (for example: report+9360@globalgiving.org).

Once you’ve sent your email, your report will be automatically submitted for approval to GlobalGiving’s project report queue and reviewed by a member of the GlobalGiving team.

Don’t have an internet-enabled phone? No problem! Many cell phone providers around the world make it possible for users to send emails using SMS. Follow up with your cell phone to provider to learn how to send an email using SMS. We’ll be sharing more information about this soon!

Please feel free to contact projecthelp@globalgiving.org to share your feedback and ask questions! 

Sample project report email

2014 Campaign Calendar Sneak Peek

Posted by Alexis Nadin on December 11th, 2013

Happy-New-Year-2014-1 (1)We’re excited to share a sneak peek of GlobalGiving’s 2014 Campaign Calendar. These fundraising and training opportunities were designed based on feedback from you, our project partners.

Stay tuned! The complete calendar, including promotions for Microsoft’s YouthSpark initiative and GlobalGiving UK’s website, will be released soon.

Join us on Wednesday, December 18th for an overview of our fundraising campaigns and promotions taking place in 2014. We’ll equip you with strategies for successful fundraising in the New Year!

What: 2014 Calendar Sneak Peek
Times: 9 am EST (Find this time in your city) and 3 pm EST (Find this time in your city)
Webinar link: anymeeting.com/globalgivingus1
Sign up for the webinar here.

Bonus Days

In 2014, GlobalGiving is focusing on what you want most: matching campaigns! GlobalGiving will offer four Bonus Days available to all of GlobalGiving’s partners.

  • February 12th: 30% match; $75,000 available in matching
  • May 7th: 30% match; $75,000 available in matching
  • July 16th: Matching based on Partner Rewards Status (30% for Partners, 40% for Leaders, 50% for Superstars); $120,000 available in matching
  • October 15th: 30% match; $75,000 available in matching

All four Bonus Days will begin at 9 am Washington, DC time. Matching is available until funds run out or until midnight Washington, DC time. GlobalGiving offers two $1,000 bonus awards for each Bonus Day: One bonus award for most money raised and one bonus award for most individual donors.

Do-it-Yourself Campaign Fund

For the first time ever, GlobalGiving is offering your organization the opportunity to apply for funding to use in your own online fundraising campaign! You set the dates and create an incentive structure that best fits your supporters. Promotions can take place anytime in 2014, but the deadline to apply is Friday, March 7th.

Online Fundraising Academy

Supercharge your organization’s fundraising with GlobalGiving’s Online Fundraising Academy, back by popular demand! A small cohort will be selected to participate in this two-month course, made up of nine online sessions about donor acquisition and retention, effective social media fundraising, fundraising analysis and evaluation, and successful campaign planning. The deadline to apply is Friday, February 7th.

Ambassador Program2013 Ambassadors

Apply to represent GlobalGiving in your country in 2014! Selected individuals will help to foster a non-profit community in their country by hosting workshops and information sessions, meet-ups of local GlobalGiving partners, and conducting in-country site visits and meetings. The deadline to apply is Friday, March 7th.

Leadership Council

Have ideas to improve GlobalGiving’s online fundraising platform? Apply for our Leadership Council, an advisory committee made up of representatives from our non-profit partners (like you!). The Leadership Council will participate in regular discussions online and the Leadership Council will meet via conference call twice a year to discuss important topics for GlobalGiving. Apply by Friday, March 7th.

Video Contest12 PLUS

Use GlobalGiving’s Video Contest to share your organization’s story! Five videos will be selected by an expert judge to be featured on GlobalGiving’s Facebook and Twitter. One grand prize winner will be featured in GlobalGiving’s donor communications (last year’s winner raised close to $6,000)! Videos must be 30 seconds to 3 minutes in length and they must be embedded on the GlobalGiving project page to qualify. Submissions are due Friday, March 7th.

Professional Storytelling Support

Need help telling your story? Apply to have GlobalGiving’s professional photographer, Angela Wu, visit your organization in 2014 to help capture the stories of impact in the communities that you serve through photographs, video, or short narratives.

Photo Contest

GlobalGiving’s fifth annual Photo Contest is a great way to grow your supporter base without asking for donations. You are invited to submit up to three photos between July 14 and July 25. Seventy-five photos will be selected by an expert judge for voting on GlobalGiving’s website between August 18 and August 29. The photo with the most votes at noon Washington, DC time on August 29 will be awarded a $1,000 bonus and will be featured on the GlobalGiving homepage for a full day! One runner-up from each of the remaining categories will be featured for a full day on the GlobalGiving homepage and will be highlighted though GlobalGiving’s social media.

December Campaign

The average American organization raises 30-40% of their annual income in the last several weeks of the year. The December campaign will be designed to help you take advantage of this tremendous fundraising opportunity! More details coming in 2014.

Make the Most of December Fundraising

Posted by Alexis Nadin on December 10th, 2013

We’re 10 days into December and this month has already been one for the record books. Last Tuesday, December 3rd, was #GivingTuesday, GlobalGiving’s largest online volume day in history! GlobalGiving processed over $630,000 in donations on December 3rd (not including $250,000 in matching funds provided by Microsoft!).

But there are still 21 days left in this very important month of giving. (Read more about year-end giving trends here.) What is your organization doing to take advantage of the fundraising momentum? Here are some ideas to help you capitalize on the last three weeks of the year.

Year-End Campaign

Year-End Campaign

Raise at least $3,000 from at least 30 donors in the month of December and your organization could qualify for one of nine bonus awards (ranging from $3,000 to $500). GlobalGiving is giving away bonus awards to the top nine projects that raise the most money in the Year-End Campaign. With another 21 days left in this campaign, there’s still plenty of time for your organization to get in the game! Read complete terms and conditions here.

  • Put together a communications strategy. Plan to send out at least three email appeals announcing the Year-End Campaign. Use Facebook and other social media to promote this campaign.
  • Contact major supporters. Identify major supporters—board members, volunteers, major donors—to help you raise at least $3,000 from at least 30 donors. Reach out directly via email or phone to ask specifically for their help. Remember to show appreciation for their past support and to explain why their help is needed now.
  • Create a compelling message. What could your organization do in 2014 with an extra $3,000? Create a message that you can use throughout your campaign about the impact that your donors can make by giving to your project in December.
  • Show and tell stories about your community. Include concise, specific, and compelling stories and close-up, high-resolution photos in your messages to supporters.

Ecard

Christmas Giving

Christmas is two weeks away. Don’t forget: your supporters can make a donation to your project as a gift for a family member or friend! GlobalGiving will send the gift recipient an email, print-at-home, or physical tribute card.

  • Send out a “last-minute Christmas gift” email appeal the week before Christmas. Invite your supporters to make a donation as a gift to your project.
  • Share a direct link to the “gift or in-honor-of” tab on your project page in all of your donor communications. Here’s how to create the direct link to the “gift” option:

[Project URL] + ?show=gift

  • Give your supporters specific gift options, ex: $50 provides a microloan to a woman in Uganda or $40 provides on year of school for a child in India.
  • Share a story and a photo of a child, woman, or furry friend that will benefit from this gift.

december-31-300x300

December 31

According to our friends at Network for Good, 10% of online donations made in the U.S. happen during the last three days of the year: Dec 29, 30, and 31. This is a huge opportunity for your organization to drive last-minute donations before the end of the year!

  • Send at least one (if not two) year-end appeals on December 30 or 31.
  • Donations through GlobalGiving.org are tax-deductible for U.S. tax-payers.
  • Tell your supporters about the impact that your organization can have in 2014 with their year-end gifts.

Recurring Donation Match

From December 20 through the 31st, GlobalGiving will be offering a one-time 100% match on all new recurring donations up to $200 per donor! To qualify for the match, donors must give at least four consecutive months. Read complete terms and conditions here.

  • Target outreach to your existing donors. Signing up for a recurring donation is a much bigger commitment than making a one-time donation. Focus your outreach on individuals who have supported your organization before.recurring-donation
  • Share a direct link to the recurring donation tab on your project page in all of your donor communications. Here’s how to create the direct link:

[Project URL] + ?show=recurring

  • Say a big thank you for a bigger commitment! Consider recognizing your recurring donors in a special way by featuring them on your organization’s website, sending them special updates, or giving away a mug or a t-shirt.
  • Stress the added value of making a recurring donation during this promotion. Let your donors know that their recurring donation will receive a one-time 100% match! Emphasize that they have to sign up now to qualify.

Year-End Promotions – Gifts for Good, Year-End Campaign, Recurring Donation Match!

Posted by Alexis Nadin on October 3rd, 2013

The average American non-profit raises more than 30% of their annual income in the last several weeks of the year! (Read more about year-end giving trends.) That means that your organization has the potential to bring in some much needed cash this November and December. But with so many great organizations out there targeting your supporters and donors, what can you do to stand out? Give donors an incentive to give to your organization!

This year, we’ve got three exciting promotions lined up to help you incentivize donors to give to your projects on GlobalGiving. We’re also continuing to offer training opportunities and one-one-on support to help you get ready for the biggest fundraising time of the year.

See below for more details.

Gifts for Good – Give a gift, get a gift.

SHOFCO cropped

Attract new donors to your projects during the holidays through our Gifts for Good campaign! Give away a gift—jewelry, scarves, and more—in exchange for donations of a certain amount ($25, $50, $75). Your gift will be visible in GlobalGiving’s Gifts for Good “store,” which will be featured in our holiday outreach. Use this opportunity to get your project in front of GlobalGiving’s 125,000 newsletter subscribers, 69,000 Twitter followers and 45,000 Facebook fans.

The Gifts for Good Campaign will run November 20 – December 31, 2013. Participating organizations are responsible for the gift fulfillment (including shipping and handling) of the gifts. GlobalGiving will provide you with the mailing addresses of donors who have made a donation to your project through Gifts for Good in the Gifts Manager in the project entry system. In exchange, you are required to mail (at your organization’s expense) the gifts to the donors within two business days. GlobalGiving will automatically notify donors once their items have been shipped.

Interested in Gifts for Good? Please complete the Gifts for Good form by November 8th.  Only organizations based in the U.S or with volunteers in the U.S, who are able to commit to ship items domestically, are eligible to participate. You will be asked to provide two high resolution photos of your gift against a white background. Food items are not eligible for Gifts for Good. Gifts are limited to one per project.

Questions? Contact Katherine Sammsons at ksammons@globalgiving.org for more information.

Year-End Campaign – Year-end fundraising made easy!

We’re offering NINE bonus awards to the top projects that raise the most money from their supporters in GlobalGiving’s first-ever Year-End Campaign. The campaign begins at 12:01 am EST on December 1st and runs through 11:59 pm EST on December 31st.  Projects must raise at least $3,000 from 30 donors in order to qualify for a bonus award. Bonus awards will be given to organizations that have met the designated thresholds and raised the most funds respectively.

Calendar-2013-December-vector-12

Check out these awesome bonus awards for most money raised:

  • First place: $3,000
  • Second place: $2,000
  • Third place: $1,000
  • Fourth place: $1,000
  • Fifth place: $1,000
  • Sixth place: $500
  • Seventh place: $500
  • Eighth place: $500
  • Ninth place: $500

That’s a lot of chances to win.

The Year-End Campaign is designed to help you motivate your supporters to give throughout the month of December. When your donors are considering which organizations to support during the final weeks of the year, these bonus awards are a great incentive for your supporters to give your project(s). They know that they’re getting added value for their donation. And, the $3,000 threshold and competition for the bonus awards, encourages donors to give more and spread the word.

Terms and Conditions:

  • The Year-End Campaign will begin at 12:01 am EST on December 1st and last through 11:59 pm EST on December 31st.
  • Projects participating in corporate campaigns, including the Microsoft YouthSpark promotion, will be excluded from the Year-End Campaign. You will be notified via email if your project is not eligible for the Year-End Campaign.
  • Check donations must be received by December 24 to qualify.
  • Gift card and text-to-give donations are not eligible for this campaign.
  • Projects must raise at least $3,000 from at least 30 unique donors to qualify for a bonus award.
  • Only new recurring donations, initiated during the month of December, will count towards the $3,000 and 30 donor thresholds. All existing recurring donations, initiated before December 1st, will not count towards the $3,000 and 30 donor thresholds.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted towards the donor bonus awards.
  • Attempts to make multiple credit card transactions from a single IP address in a short period of time will block future transaction attempts from that IP address.
  • Please note that GlobalGiving will monitor and review all donations made through this campaign. GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of bonus awards.
  • Projects must be approved and live on the GlobalGiving.org website by Sunday, November 24th to participate.
  • Donations made on www.globalgiving.co.uk or any GlobalGiving corporate sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for this campaign.
  • GlobalGiving administered funds, such as the Girl Effect Fund and the Safer World Fund are not eligible for matching.

recurring-donation

Recurring Donation Match

During the last 12 days of the year, GlobalGiving will be offering a one-time 100% match on all new recurring donations up to $200 per donor! This matching opportunity is a great way to motivate one-time donors to become long-term givers, just in time for the new year! To qualify for the match, donors must give for three consecutive months following the initial donation (for a total of four months).

Terms and Conditions:

  • Eligible donations will be matched 1-to-1 between 12:01 am EST December 20 and 11:59 pm EST December 31.
  • New recurring donations created on GlobalGiving.org will be matched 1-to-1 up to $200 per donor per project. Eligible recurring donations of $201 or larger will be matched at $200.
  • To be eligible for matching, the recurring donation must last for at least three months and have both an initial donation as well as at least three automatic recurring donations. (For a total of four consecutive months.)
  • Recurring donations that are cancelled after the initial donation but prior to the third automatic recurring donation are not eligible for matching.
  • Recurring donations made by project leaders of the recipient project or organization are not eligible for matching.
  • Only recurring donations created on GlobalGiving.org are eligible for this matching offer.
  • This is a one-time matching donation to the project. It is not a repeating monthly match.
  • GlobalGiving will monitor and review all donations made through this matching offer. GlobalGiving hopes to match as many recurring donations as possible, but please note that to uphold the spirit of this matching offer GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds. We reserve the right to prevent abuse of this offer and ensure that as many projects and donors are able to benefit as possible.

Training and Support

Phew. We’ve got a lot planned for this year-end giving season. To help you get ready, we’re offering two webinars in October and ongoing one-on-one support!

Holiday and Year-End Fundraising on GlobalGiving

Join us to learn more about our holiday promotional opportunities and to develop a strategy for your organization’s year-end fundraising!
Date: Thursday, October 17
Times: 9:00 am EDT (This time in your city) and 3:00 pm EDT (This time in your city)
Sign up here!

Donors Communications for Holiday and Year-End Fundraising

Join GlobalGiving’s top fundraisers to hear tips and best practices for communicating and mobilizing donors during November and December.
Date: Tuesday, October 29
Times: 9:00 am EDT (This time in your city) and 3:00 pm EDT (This time in your city)
Sign up here!

alexisOne-on-one Support

Looking for some hands on support with your holiday and year-end planning? Sign up here for a one-on-one call with a member of GlobalGiving’s project team!