Pamela Lee is a current GlobalGiving Ambassador for the US West Coast. Our amazing Ambassadors are individuals who work at one of our nonprofit partners that apply to represent GlobalGiving in their respective countries for a year. They foster and grow their nonprofit community through activities such as hosting workshops, meet-ups of local GlobalGiving partners, and conducting site visits. Pamela shared the following insights with us.
How can we most effectively communicate to new potential donors? A central tenet of today’s marketing is “test and learn”. A case study shows what one can learn from two tools: GlobalGiving’s Website Analytics and bit.ly.