It’s been a big year for GlobalGiving—earlier this year, we introduced Euros as a donation option, and this week, we’re adding Canadian dollars (CAD) and Australian dollars (AUD)!
Since the GlobalGiving community is truly global, expanding the currency offerings available to donors is important for us. We’ve started with these three additional options this year since they represent significant portions of the GlobalGiving donor community. And we’re hoping to add even more currencies in the future!
We’re inviting GlobalGiving partners working on disaster relief and recovery across the world to apply to be part of the 2019-2020 Disaster Feedback Fellowship program. These 5 fellows will be part of a cohort of 10 frontline practitioners who are currently utilizing feedback practices in their work and will be supported by Feedback Labs for a year-long fellowship to deepen that practice.
If you’re a GlobalGiving partner working across thematic areas outside the scope of disaster response, you’re eligible to apply to this related Feedback Fellows program. Otherwise, please read on.
Over the last several months, we’ve collected feedback from our nonprofit partners about what new tools, features, and improvements you’d like to see on our platform in two different ways. First, late last year, we shared a public-facing product roadmap to collect your ideas about what improvements we should prioritize. Then in March, we sent our annual survey, getting your feedback on everything from our email response times, to our matching campaign design, to our learning tools and resources. We’ve heard from nearly 1,000 of you, and you’ve inspired us with your innovation and thoughtfulness! Here is some of what we heard, and how we are planning to respond (or have already):
Bringing greater visibility to your work – when we asked “What does GlobalGiving do for your organization”, the most common response, after fundraising support, was related to GlobalGiving bringing greater visibility to your work through our marketing efforts. We are putting even more effort and resources into our marketing efforts this year to make sure we can continue to bring more eyes and dollars to your projects!
Several years ago, GlobalGiving launched project appeals, an email tool for nonprofits to reach all their projects’ donors. While we learned that appeals are effective fundraising tools, we also learned the restrictions we placed were too tight—nonprofits could only send appeals twice a year.
That’s why we’re so excited to announce that you can now send unlimited project appeals! While they are still subject to the 1-3 days’ review period, we’re excited to help your organization raise more money than ever using this tool.
We removed the limitations mid-March as a test, and have been blown away by the results: In 2019 alone,you’ve raised nearly $20,000 for earth-changing work using project appeals. That’s almost as much as project appeals have raised from 2016-2018 combined.
But we aren’t done yet: We’re now launching segmentation for project appeals. Now, if you log into your dashboard, you’ll see three segments available for sending project appeals:
Here’s how those segments are defined.
Active Monthly Donors: Donors with an active recurring donation to one of your projects. If a donor has a recurring donation but has also given one-time gifts to your organization, they will be in this segment.
One-time Donors who have given less than $100: Donors without an active recurring donation. The sum of their donations to your organization—whether they’ve given once or five times—totals less than $100 USD.
One-time Donors who have given $100 or more: Also donors without an active recurring donation. The sum of their donations to your organization totals more than $100 USD.
When sending an appeal, you can choose one of these segments, all three, or everyone subscribed to your project’s updates!
It’s important to remember that these numbers won’t total the exact number of donations your organization has on GlobalGiving. People may have unsubscribed to your project reports at some point, in which case they are also unsubscribed from appeals.