Several years ago, GlobalGiving launched project appeals, an email tool for nonprofits to reach all their projects’ donors. While we learned that appeals are effective fundraising tools, we also learned the restrictions we placed were too tight—nonprofits could only send appeals twice a year.
That’s why we’re so excited to announce that you can now send unlimited project appeals! While they are still subject to the 1-3 days’ review period, we’re excited to help your organization raise more money than ever using this tool.
We removed the limitations mid-March as a test, and have been blown away by the results: In 2019 alone,you’ve raised nearly $20,000 for earth-changing work using project appeals. That’s almost as much as project appeals have raised from 2016-2018 combined.
But we aren’t done yet: We’re now launching segmentation for project appeals. Now, if you log into your dashboard, you’ll see three segments available for sending project appeals:
Here’s how those segments are defined.
Active Monthly Donors: Donors with an active recurring donation to one of your projects. If a donor has a recurring donation but has also given one-time gifts to your organization, they will be in this segment.
One-time Donors who have given less than $100: Donors without an active recurring donation. The sum of their donations to your organization—whether they’ve given once or five times—totals less than $100 USD.
One-time Donors who have given $100 or more: Also donors without an active recurring donation. The sum of their donations to your organization totals more than $100 USD.
When sending an appeal, you can choose one of these segments, all three, or everyone subscribed to your project’s updates!
It’s important to remember that these numbers won’t total the exact number of donations your organization has on GlobalGiving. People may have unsubscribed to your project reports at some point, in which case they are also unsubscribed from appeals.
We have exciting news – GlobalGiving has listened to your feedback and revamped our fundraiser tool! This means you have an upgraded resource to share with your fundraising advocates and engaged donors to use to secure more donations to your important work!
While fundraisers have been a tool on GlobalGiving for several years, we recently designed them to be easier to use, more transparent, and all-around more beautiful! Go to globalgiving.org/fundraisers to start exploring.
Because fundraisers are now easier to use, we’ve started promoting them to donors in new places, too. You’ll see “Start a Fundraiser” in the website footer, as well as a bolder call-to-action for donors on your project page under the donation options.
WHO: Any GlobalGiving organization dedicated to making a difference in the world while developing a sustainable funding plan to support your work! New graduates and experienced organizations are both welcome.
WHEN: Online on Tuesdays from Oct. 2 – Nov. 13, 1:00pm – 2:30pm BST
Last year, we listened to your feedback for GlobalGiving to build additional ways for you to learn from your peers and built the GlobalGiving Mentoring Program. Last year’s program was a giant success with more than 100 requests to chat with one of our mentors! From learning more about marketing your organization to navigating through the GG Rewards system, our mentors helped many of you to take your organization to the next level.
We are continuing the program this year with four new GlobalGiving partners who are here to mentor you through your fundraising journey and help your organization become more successful. Here are the four topics you can now receive assistance on through a consultation:
Magy will help your organization build a social presence which is key for attracting more supporters and donors for your cause. If you struggle to do it on a tight or no budget, than this consultation is for you! You will learn specific tactics for attracting followers for your profiles and keeping the ones you already have active.
Venkat has been on GlobalGiving for three years with his organization, Isha Vidhya, and has learned a great deal about how best to use the GlobalGiving platform for your organization’s success! Venkat can help you better understand how you can utilize the GG Rewards system to become more effective as an organization and get more donor visibility!
Using Integrated Communications for Storytelling – Alicia Carter (Even Ground)
Alicia will help your organization develop a personal connection between donors and your cause by focusing on ways to tell positive stories of empowerment and success using email, social media, and video to engage your donors and promote your cause!