Archive for the ‘Fundraising Tips’ Category


Make the Most of December Fundraising

Posted by Alexis Nadin on December 10th, 2013

We’re 10 days into December and this month has already been one for the record books. Last Tuesday, December 3rd, was #GivingTuesday, GlobalGiving’s largest online volume day in history! GlobalGiving processed over $630,000 in donations on December 3rd (not including $250,000 in matching funds provided by Microsoft!).

But there are still 21 days left in this very important month of giving. (Read more about year-end giving trends here.) What is your organization doing to take advantage of the fundraising momentum? Here are some ideas to help you capitalize on the last three weeks of the year.

Year-End Campaign

Year-End Campaign

Raise at least $3,000 from at least 30 donors in the month of December and your organization could qualify for one of nine bonus awards (ranging from $3,000 to $500). GlobalGiving is giving away bonus awards to the top nine projects that raise the most money in the Year-End Campaign. With another 21 days left in this campaign, there’s still plenty of time for your organization to get in the game! Read complete terms and conditions here.

  • Put together a communications strategy. Plan to send out at least three email appeals announcing the Year-End Campaign. Use Facebook and other social media to promote this campaign.
  • Contact major supporters. Identify major supporters—board members, volunteers, major donors—to help you raise at least $3,000 from at least 30 donors. Reach out directly via email or phone to ask specifically for their help. Remember to show appreciation for their past support and to explain why their help is needed now.
  • Create a compelling message. What could your organization do in 2014 with an extra $3,000? Create a message that you can use throughout your campaign about the impact that your donors can make by giving to your project in December.
  • Show and tell stories about your community. Include concise, specific, and compelling stories and close-up, high-resolution photos in your messages to supporters.


Christmas Giving

Christmas is two weeks away. Don’t forget: your supporters can make a donation to your project as a gift for a family member or friend! GlobalGiving will send the gift recipient an email, print-at-home, or physical tribute card.

  • Send out a “last-minute Christmas gift” email appeal the week before Christmas. Invite your supporters to make a donation as a gift to your project.
  • Share a direct link to the “gift or in-honor-of” tab on your project page in all of your donor communications. Here’s how to create the direct link to the “gift” option:

[Project URL] + ?show=gift

  • Give your supporters specific gift options, ex: $50 provides a microloan to a woman in Uganda or $40 provides on year of school for a child in India.
  • Share a story and a photo of a child, woman, or furry friend that will benefit from this gift.


December 31

According to our friends at Network for Good, 10% of online donations made in the U.S. happen during the last three days of the year: Dec 29, 30, and 31. This is a huge opportunity for your organization to drive last-minute donations before the end of the year!

  • Send at least one (if not two) year-end appeals on December 30 or 31.
  • Donations through are tax-deductible for U.S. tax-payers.
  • Tell your supporters about the impact that your organization can have in 2014 with their year-end gifts.

Recurring Donation Match

From December 20 through the 31st, GlobalGiving will be offering a one-time 100% match on all new recurring donations up to $200 per donor! To qualify for the match, donors must give at least four consecutive months. Read complete terms and conditions here.

  • Target outreach to your existing donors. Signing up for a recurring donation is a much bigger commitment than making a one-time donation. Focus your outreach on individuals who have supported your organization before.recurring-donation
  • Share a direct link to the recurring donation tab on your project page in all of your donor communications. Here’s how to create the direct link:

[Project URL] + ?show=recurring

  • Say a big thank you for a bigger commitment! Consider recognizing your recurring donors in a special way by featuring them on your organization’s website, sending them special updates, or giving away a mug or a t-shirt.
  • Stress the added value of making a recurring donation during this promotion. Let your donors know that their recurring donation will receive a one-time 100% match! Emphasize that they have to sign up now to qualify.

Tips and Tricks for Successful Holiday Fundraising on GlobalGiving

Posted by Katherine Sammons on November 7th, 2013

Recently we held a webinar on Holiday Fundraising on GlobalGiving. We went over the campaigns, GlobalGiving is hosting this holiday season and a holiday campaign strategy. Did you miss it? Not to worry, below please find a summary of tips and tricks, the slides used, and a recording of the webinar.

Want to read the full terms and conditions of all the campaigns listed below? Click here to learn more about the Thank You Promotion, Gifts for Good, The Recurring Donation Promotion, and GlobalGiving’s first ever Year-End Campaign!

Tips for Success by Campaign: 

The Year-End Campaign

  • Make a plan-How does your organization want to reach the $3,000 threshold from 30 donors?
  • Review GlobalGiving’s tools (tribute cards, fundraiser pages, etc.)- Meet with your team, Board Members, volunteers, etc. to review GlobalGiving’s tools to decide which tools your organization would like to utilize.
  • Review GlobalGiving’s campaigns-What works best for your organization?
  • Set-up a call with a GlobalGiving staff member-We are here to help you set-up a strategy by making a plan that best fits your organization. Click here to sign-up for a one-on-one call.

Gifts for Good

  • Consider the cost of this promotion for your organization  when determining donation amount-Take in to account shipping costs (including the cost to expedite shipping), the price of the product, and the cost of staff time.
  • Give gifts that are unique, interesting, and relevant- Give a gift that was  made by a beneficiary or give a gift from the location where your project is being completed.
  • Include the “story” behind your gift in your description- Where is the gift from? How does the gift tie in to the work your organization is doing?
  • Ship items quickly–Donors that purchase your gift are now your donors, so treat them as such.  Make sure gifts are shipped in a timely manner in order to ensure the gift arrives in time for the holiday. Your donors are looking forward to the arrival of your Gift for Good.
  • Include a personalized note or card in your package-Donors purchased your gift because they are inspired by your work! Thank them and tell them how their purchase for good will benefit your project’s work.

The Recurring Donation Campaign

  • Let your donors know that they can give a gift that keeps on giving- Some donors aren’t familiar with the recurring donation option on GlobalGiving. Educate them. 
  • Communicate the match- Make sure that your donors know what to do in order for your project to receive a match. In order for a donor’s initial donation to be matched, the donor must keep it active for at least 3 consecutive months (that’s four months all together)
  • Tell your organization’s story and how donations will help-Explain how a continuous contribution will help your project succeed. For example, giving $25 ensures that Susan will have writing materials for class.

Thank Your Promotion

  • Keep your videos short (no longer than 1 minute)-Please keep your video short in order to keep the attention of the viewer.
  • Make sure your video is shot in high resolution-Videos shot in high resolution are desired.
  • Submit content that is relevant to your project- Include footage of your beneficiaries (please always ask permission first), or your field staff, to share your work with donors.

The Highlights

1. Set Goals- When planning for the holidays set goals, lots of them! Set goals around:

  • Your communication strategy-how many people do you want to reach? And, how will you reach them?
  • How much funding does your organization want to raise during the holiday season?
  • Who does your organization need to help reach the goal? So for example, will your organization need to enlist volunteers, Board Members, and/or former interns?

2. Mobilize through a campaign- Pick one or more of GlobalGiving’s campaigns to help engage your donors.  Talk with GlobalGiving staff to learn what campaigns fit your organization best.

3. Create a communications calendar- Put together a communications calendar focusing on dates of communication and type (for example email or phone)

4. Develop your messaging- Have communication ready and set to send and implement. Make sure you communicate the correct terms and conditions with your donor base. Provide messaging to those helping you fundraise, by creating template emails and social media tool-kit.

5. Evaluate your progress and prepare to be flexible- Keep track of your project’s fundraising efforts.  If a fundraising tactic is not working for your organization, prepare to be flexible and adjust your strategy accordingly.

Resources Just for You! 

Tools and training blog

•We are here to help!- Sign-up for One-on-one support 

Thank You Promotion – Wow your donors with gratitude!

Posted by Alexis Nadin on October 3rd, 2013
Proyecto Horizonte thank you

Proyecto Horizonte thanks GlobalGiving donors!

Submit a video or story to GlobalGiving’s Thank You Promotion for the opportunity to be featured in GlobalGiving’s donor communications in December and January!

Forty-six percent of donors say that they stop giving because they feel that their donations were not recognized or appreciated (read more). Uh oh! This is particularly bad news at this time of the year, when organizations around the world are gearing up for year-end fundraising.

According to Network for Good, donors give more than 50% more in November and December than other months of the year.  So, what can we do to make sure we don’t lose those valuable supporters? Take a step back before the holiday fundraising frenzy begins and thank them!

October is a great time to let your supporters know how much your organization appreciates their donations. Tell them about the impact that they have had through their donations. Make a video, show a photo, or share a story about an individual whose life has been changed. Thank your supporters on YouTube, Facebook, via monthly newsletter, and GlobalGiving project reports.

GlobalGiving’s Thank You Promotion

Now through November 8th, organizations that thank their donors via GlobalGiving project reports will be eligible for GlobalGiving’s Thank You Promotion. Select submissions will be chosen to be featured in GlobalGiving’s donor communications in December and January. This is a unique opportunity to share your organization’s story with GlobalGiving’s supporters.

Need some inspiration? Check out this video that we made two years ago to thank GlobalGiving donors. Pay attention to the thank you videos that organizations submitted to the GlobalGiving team to share with our community.

How does it work?

  1. Submit a GlobalGiving project report featuring a thank you video, photo, or story. Special preference will be given to projects that submit videos.* Please note that, unfortunately, videos cannot be embedded in project reports. Please upload your video to YouTube and link to your video in your project report.
  2. Once you’ve submitted your report, use this online form to send us your project ID, the date of your report, and the link to your thank you video (optional) by Friday, November 8th.
  3. GlobalGiving will select a few project reports and/or videos to be featured on social media and in other donor communications. Selected organizations will be notified via email.

*What is GlobalGiving looking for in a thank you video?

  • Brief, 30 second video. No longer than 60 seconds.
  • A quick snapshot of the organization’s success this year.
  • A big “thank you” to your donors!
  • Close-ups on individuals and faces.
  • No copyrighted music or content.
  • No vulgar or inappropriate content.

Questions? Contact us at

Year-End Fundraising in 2013: What to expect

Posted by Alexis Nadin on October 2nd, 2013

On average, organizations in the U.S. raise 30 – 40% of their annual income during the last few weeks of the year (according to our friends at Network for Good and Charity Navigator).

Here at GlobalGiving, we helped hundreds of organizations raise more than $5.1 million in November and December of 2012! That’s a 13% increase from the previous year. Where did all those donations come from? Well, check out these exciting stats:

  • More than 30,000 individuals made close to 40,000 donations in November and December.
  • 41,000 gift cards were sold for a total of  more than $1 million;
  • Close to 5,000 donors made donations as gifts for more than $600,000;
  • About $625,000 came through employee giving portals; and
  • More than 700 people signed up for recurring donations for a total of more than $28,000 a month!

Why the spike in online giving?

In the U.S., all tax deductible donations to non-profits must be made before the end of the year (Dec. 31st) to be eligible for deduction from 2013 taxes. December is also the month of popular American holidays such as Christmas and Hanukkah.

Last year, Americans spent $249 billion on and off-line during the holiday shopping season; 2.5% more than the year before. And online sales continued to sky-rocket. Online shoppers spent 17% more on Cyber Monday (the largest online spending day in history!) in 2012 compared to the previous year.

What can we expect for 2013?

Year-end fundraising traditionally begins after Thanksgiving (November 28). This year is going to be different! There are only 3 ½ weeks between Thanksgiving and Christmas (compared to 4 ½ last year). That means that fundraisers will be starting the holiday ask before Thanksgiving and pushing extra hard in the 3 ½ weeks before Christmas. Here are some important dates to keep in mind:

  • November 28: Thanksgiving Day
  • November 29: Black Friday, the largest in-store retail shopping day of the year
  • December 2: Cyber Monday, the largest online shopping day of the year
  • December 3: Giving Tuesday, a daylong effort in the U.S. to help charities raise money online during the holiday shopping season
  • December 18 – 24: The week before Christmas, retailers saw a surge in spending at this time last year
  • December 29, 30, 31: The biggest fundraising days of the year!

Simple Steps for Year-End Fundraising on GlobalGiving

You do not want to miss out on this fundraising action! Here are some simple steps that you can take to ensure you take advantage of year-end giving on GlobalGiving in 2013:

  • Participate in one of our three holiday promotions: Gifts for Good, Year-End Campaign, and Recurring Donation Match. Join us for a one hour webinar on Thursday, October 17th to learn more about these exciting campaigns! Sign up here.
  • Improve your project ranking. GlobalGiving ranks all GlobalGiving projects using four criteria—the amount of time since the last project report, the number of donors, total money raised, and proximity to fundraising goal. Read more about project ranking here. Attract holiday donors to your project by improving your project rank!
  • Become a GlobalGiving Superstar. Increase your chances of being recommended to a GlobalGiving corporate partner this holiday season. Become a Superstar in our Partner Rewards Program. See your Partner Rewards Level in the upper right hand corner of your project entry dashboard on GlobalGiving!

Regional Bonus Day-Tips and Tricks

Posted by Katherine Sammons on September 30th, 2013

Did you miss GlobalGiving’s webinar on the Regional Bonus Days? Not a problem! Check out the recording below.


A Regional Bonus Day gives you the chance to energize your donors and mobilize your local networks!

Bonus Day Schedule

  • Wednesday, October 9th 12:01 am EDT (this time in your city):  for projects taking place in Africa, the Middle East, and Europe.
  • Wednesday, October 16th (October 15th at 9:01 pm EDT) this time in your city: for projects in Oceania, Australia and Asia.
  • Wednesday, October 23th  9:01 am EDT (this time in your city: for projects taking place in North America, South America, and the Caribbean

For more information about the Regional Bonus Days click here.

Terms and Conditions 

Click here

 Tips and Tricks

  • You should encourage your donors to contribute early so you can take advantage of the matching!
  • Set a goal (i.e. how much would you like to raise?). This will help you know how many people you need to contact.
  • Reach out to all of your donors through e-mail 1 week before! Tell them your story, so that their donations get matched! However, do not send out directions to donate right away!
  • The day of send an e-mail on your Regional Bonus Day with directions! Keep the language as simple as possible!
  • Pick up the phone and call your major donors and major members! Their donation will go further if they contribute on Regional Bonus Day
  • Pick advocates, and have them set a goal!


1) My organization is based on a different country than my project(s), in which Regional Bonus Day does my project belong?

Your organization will participate in the location where your project(s) is  located. For example, if your organization is located in California, USA but your project is helping people in Uganda, than your Regional Bonus Day will be on Wednesday, October 9th.

If you still can’t find your region, please follow the steps below:

a.  Go to:

b. On the left side of the website, you will notice you can find projects sorted in different categories. Please click on “Projects by Region”















c.   You will be able to search your project by continent and by country

3) Does my project have to be new to participate in the Regional Bonus Day?

Projects do not have to be new. All active projects will automatically participate in the Regional Bonus Days, including micro projects.

4) If a donor makes a contribution to two different projects, will both of his/her donations receive matching?

Yes. The same donor can give to different projects and his/her contributions will be matched in all of the projects.

5) What is a unique donor?

A unique donor is a person that makes a contribution to a particular project. If this person decides to make a contribution to more than one project, he or she will be a unique donor to each project and his/her donation(s) will be matched in every project. If a donor makes a contribution to one project twice, than his or her initial donation will be matched.

6) Where do matching funds come from?

Matching funds come from unused GlobalGiving gift cards.


We are here to help! Click here to set up a fundraising strategy with a GlobalGiving staff member.

Need help figuring out which Bonus Day your project(s) is eligible for, feel free to contact Katherine at 

Warm Wishes,

Gustavo Castillo and the GlobalGiving Team


Successful Fundraiser Case Studies

Posted by pcreigh on August 5th, 2013

As the September Fundraiser Campaign approaches, we thought it would be helpful if you heard some stories from some successful fundraiser organizers. Nothing helps inspire like a good story! We went ahead and pulled four different fundraisers and had a chat with their organizer. Below are their stories, and some tips on what worked and what didn’t.

Shin & His Birthday Fundraiser
Shin was known in college for his charitable giving. He often made donations in honor of his friends for their birthdays. One year he decided “Instead of spending a bunch of money, let’s do this!” and started a GlobalGiving Fundraiser. At the time he was very interested in Water, so he picked three projects focused on water. He raised $1,100 all on his own. Here are some tips he has:

  • Pick a project that connects with your friends & family – Shin had a lot of friends who played soccer so he picked a project that connects soccer and water. See which of your projects your donors give to and help them think about what they and their network feel most connected with – maybe it’s girls & sports or animals & education!
  • Facebook is a great tool – While you and your donors know GlobalGiving, their friends may not. Creating a Facebook event for your birthday to invite people to can help entice them to give.
  • Find the tipping point  - Shin found that there was a point when enough of his friends were giving that the rest felt inspired to give as well. Have your donors reach out to their friends who they know will feel passionate about your cause and get them excited early on in the campaign to give. They’ll inspire their friends later.

Shin's Birthday

Julia & Her Wedding Registry
Julia was getting married. While in the process of planning, she and her husband decided to make giving a central piece of their wedding celebration and to skip traditional wedding registries. Instead, they themed their wedding around the famine in the Horn of Africa and gave $10,154 for 18 different projects. She also had some interesting insights:

  • Themes work – They picked a theme that people understood, that people suffered from famine in Africa. While your donor may know your organization and cause, their friends & family may not. Have them fundraise for your cause or community instead of the organization.
  • Giving often happens at the ends – As in any giving campaign, people like to put off their giving to the end. She found that it was slow moving to start and towards the end there were more donations. So don’t panic, but work on getting momentum early on.
  • Sometimes too much information is too much – People made donations because it was their wedding and they wanted to support them. With this kind of fundraiser, it was better to not give too much information. Instead, have your donors focus on thanking their friends & family and remind them to give.

Julia's Wedding


Julia & The Pittorinos Help Casa Hogar
Julia always wanted to do development work and help others, so when she went to Mexico to visit some family friends, she started volunteering with Casa Hogar! This past summer, she was unable to go due to a trip to Tanzania to climb the impressive Mt. Kilimanjaro. In order to keep supporting this organization, she decided to dedicate her climb to Casa Hogar, and start a fundraiser. Julia, her family and her friend have raised $16,689 for this project. She has a couple pointers for those looking to start fundraising:

  • Attack on many fronts – It wasn’t enough to just send out an email with a link to the fundraiser. They created a Facebook group, emailed, reminded those who they knew would give eventually, and updated the group with photos and stories from their climb and adventure. Your donors shouldn’t rely on one form of communication, have them try several and see what works!
  • Fundraisers are easy – Using GlobalGiving fundraisers are an easy way for donors to raise funds and track the progress for an organization. Part of what drew the Pittorino’s to our fundraisers was how easy it was to use. Remind your donors that this tool already exists, and it can help them contribute with minimal effort.
  • Keep it simple – Make sure your story is clear and simple. Help your donors create a story with key points from your campaign – almost like a single tagline. If they want to expand on the story, Facebook and email are a good way to do so.

Julia & Casa Hogar


Shelmina & the Amahoro School
For her wedding, Shelmina wanted to give back to the universe that had given her so much. She found a project leader on GlobalGiving and talked with them about helping to build a school in Tanzania. Shelmina was so inspired by this project leader that she created a wedding registry and worked with her loved ones to build this school. Together they raised $29,151 for one project. Here are some insights from her experience:

  • GlobalGiving is your ally – With people who felt nervous about giving to a nonprofit they didn’t know, she would tell them about GlobalGiving and our application process. If your donor’s networks are worried because they don’t know who you are, have them use the GlobalGiving connection. You worked hard to become a GlobalGiving partner – now use it!
  • The story is important – While your donor’s friends don’t know your story, they do know their friend’s story. Shelmina’s story was moving and people wanted to give to a cause that she felt so passionate about. Be sure to have your donors tell their network, and write in their fundraiser, why they support you – it’s also probably a great story for you to know!
  • Don’t be afraid to ask your board members and major donors to do a fundraiser – Shelmina knew she was blessed to have the opportunities in life she was given and wanted to give back. This was the way she decided to do it. Your board members and major donors probably know other people who want to give back to the world. Tap into that!

Shelmina's Wedding


We hope this was helpful for you! Some big takeaways from these cases were:

  1. Donors can use Facebook to get more support by creating groups and events. This is a great way for them to thank their supporters and update on the progress as well.Using GlobalGiving’s connection to prove you’ve been reviewed and are in fact a legitimate organization is a good idea for those who are not familiar with your work.
  2. Having donors reach out to their networks in multiple ways – like Facebook, email and by phone – helped get more support and greater donations.
  3. Telling the story of why they created the fundraiser worked – donors can share photos and stories to inspire more giving.
  4. Get creative! People gave donations as gifts to inspire giving and reach their goals or climbed mountains. Have your donors think outside the box for what they do with their fundraiser – maybe they’ll run a mile or put in volunteer hours. There are a thousand ways to inspire others to give!


Campaign Fundraising-expert advice

Posted by Katherine Sammons on May 24th, 2013

Marshall and his team have raised close to $220,000 in donations and matching funds through various campaigns on and GlobalGiving-managed corporate websites. He has built relationships with a core group of donors that regularly support Leadership Initiatives via various promotions.  He has developed a comprehensive strategy for campaign outreach and communications, including local donor mobilization in Nigeria, where Leadership Initiatives operates.

Session Recording:

Session Notes:

Leadership Initiatives (LI) is primarily based in Nigeria, Namibia, and the Philippines. LI finds community leaders to help communities build up their own infrastructure using their own resources. Marshall constantly refers to his team and donors as a family and a community. Marshall, points out that this community means that you are letting other people contribute to your mission statement and your dream

  •  Most high-end donors did not start out as high-end. They came in to help with something small, such as technology or they were interested in the ideology and then eventually wanted to help out in a more significant way

Campaign fundraisers – are not just a one-time goal, they are a yearly challenge to you and your donors

Plan out the year ahead – at the beginning of the new calendar year ask, what major fundraising days do we want to participate in? What do we have as resources? Who do we have in our network that wants to participate and help out?  Ask, what do we want to do at the at the start and where do we want to be at the end?

Matching Day timeline – (hw coming up) targeting 4 or 5 months out. Participating in a matching day next month, and have been talking to donors about it for 5 months i.e. why it’s important etc.

  •  Create a committee – Allow the dream to become other people’s dream, the dream can be something bigger than you imagined and can change in various ways.
    • Create a committee of committed supporters/staff to help coordinate efforts for Bonus Day/Matching Day
  •  Offer a Skype chat from donors with beneficiaries, employees, anyone within the organization. This gets them excited about the mission and makes them want to participate more.
    • Getting donors excited, they will donate more.

Contact your donors several months ahead of time to update their contact information and thank them for their previous support

Create a donor captain – these are people that have been committed for a long time, asks questions, and share ideologies

  • Donor captains create personal goals – be clear in what you are asking them and work to meet them in person if possible either with a fun get together party i.e. Iron Man 3 movie, dinners or personal meetings with each leader
  • Must make sure everyone is meeting the criteria and if they aren’t move them off
  • Have actual input in how LI develops their programs
  • Matching captain, donor captain, matching day captain à same name
  • Assign certain roles for donor captains

Donor captains: people that really understand the organization have donated several times, really want to do more. Note: All from different economic levels, from school teachers holding baking sales to chief officers in large corporations.

Have bonding events for the donor captains to create a family atmosphere.    Ask them seriously what can be improved, website, org missions, etc.

Have fun! Create challenging fundraisers i.e. schools try to raise money from each of the 50 states.

Make call reminders to the donor captains and to the high end donors

The more professional your organization looks, the more excited your donor captains will be and the better response you will get.

Highlighted Tips

  •  Emails coming from organizational account, not personal account
  •  Buy matching day URLs on for $12 ex.
  •  Create account on
    • Copy and paste GlobalGiving page into forwarding URL section and GoDaddy creates the URL for you.
    • Costs depends on how popular your name is. cost $12, cost $4
  •  Have people on the ground email donor captains and donors so they can see the change that the funds are making on the ground-level
  • Donors who have committed $250 or less get one email, throughout the year receive 4 updates.
  • High-end donors receive personalized phone calls and Skype calls, personal letter from organization, Skype meetings with people on the ground, card on their birthday
  • In-country donors (people on the ground in the countries worked in) can have a problem with meeting the $10 donation amount. Create “donation groups” who pledge $10 to $20 in their own currency for the event. To do this: Find local supporters who have Paypal accounts and in exchange for the $10 to $20 in their local currency will send Paypal money to  newly created Paypal accounts for each donation group, who in turn donate on matching days
  •  Showcase local support to potential donors in the US/UK highlighting to them the commitment and affect your org is having on the ground
    • Donations will increase because of how these stories in the newsletters or emails touched donors
    • The day of the event, send out one more email around 9 or 10 am EST as a gentle reminder to your donor captains to follow up with their pledged donors.
  • ALWAYS send thank you emails showcasing the importance of your supporters’ donations and sharing what you have achieved as a community
  •  This bridges the gap between your supporters, your program/project participants and their local community supporters. This way you will have continued donations support for years to come

Corporate donors – ask for the moon because you might get it.

Build up relationships such as program development so everyone knows who your organization is. One corporate partnership can lead to many others.

Recurring Donations: Setting up your communication strategy

Posted by Katherine Sammons on November 15th, 2012

Participating in the Recurring Donation Campaign? Need help setting up your recurring donation “ask”? GlobalGiving can help you with that. Last week we were ecstatic to have GlobalGiving’s very own Unmarketing Manager, Alison Carlman, host a Recurring Donation Webinar. Alison hosted an interactive webinar by helping participants set up their communication strategy. If you were unable to attend you can find a link to the recording and presentation below. Listen to the recording to help you develop your e-mail, Facebook and twitter communications. To listen to the recording and view the presentation click here.

Alison went over four steps that can help you plan out your recurring donation strategy.

Step 1: Set Goals

Set SMART Goals: specific, measurable, attainable, relevant, time-bound.

Example: To get    10   new donors to initiate recurring donations of at least  $20  /month to our project on GlobalGiving during December (and to earn matching money from GlobalGiving!)

 Step 2: Develop a Strategy

  • Tell a good story
  • Give the right information
  • Make an appropriate ask

Step 3: Identify Your Tools & Assets

a. Get the campaign details straight

b. Build out your story:

  • $ 20 per month could cover the costs of ____
  • This one thing is important because ____
  • Knowing that we can count on that $  20  each month, helps us because ____

c. Figure out what content will help you tell your story:

  • Great photo(s)
  • Great quote(s)

d. Determine your “asks”

Step 4: Plan Your Tactics

When planning your tactics ask yourself:

Who?  (What person/group will you reach out to? Are you aiming to reach new supporters or current supporters and how will your messaging for each group differ?)

How?  (What medium will you use to reach them? Will you use social media, printed mail or a combination?)

What & Why  (Key messages: what’s the story you’ll tell, the  information you’ll give, and the ask you’ll make?)

When?  (With what frequency will you contact them? On what date? Will you send a reminder? When?)

Expert Holiday Fundraising Tips and Tricks

Posted by Katherine Sammons on November 12th, 2012

Erica Tavares, International Medical Corps’ Director of Resources Development gave an insightful webinar on setting up a holiday fundraising strategy. We were so lucky to have Erica an expert on fundraising share strategies for getting donor support during the holiday giving season. If you missed Erica’s webinar, don’t worry below you can find a recording and summary of the webinar.

To access Erica’s presentation click here.

Start Early

  • It’s time to get started! Don’t wait until the holidays to begin asking for support.
  • Thank your supporters first. Thank them for their dedication to your cause so far.
  • Show progress. Let donors know how their donations have made an impact.

Use a Campaign Approach

  • Create a holiday communication schedule.
  • Thank and report out first. Keep your communication snappy and to the point.
  • Ask in November and December. You don’t get credit for not asking, so keep it up!
  • Don’t forget year end! International Medical Corps sends out an email once a week leading up to the holidays and one every day on December 29th, 30th and 31st.
  • Show impact. Give examples of what a donor’s contribution can do.
  • Test if you can. What subject lines are working? International Medical Corps found that the more vague an email the better the open rate. Example subject lines, “Don’t stand in line this holiday season” & “A gift that gives back”

Use a Multi-channel Approach when Contacting Donors and Supporters

  • Email
  • Mail
  • Website
  • GlobalGiving, use campaigns like the Recurring Donation Campaign to get the word out
  • Social media like Facebook, twitter, YouTube
  • Online acquisition
  • Holiday giving lists

Thank your Donors Quickly

  • Email and mail
  • Segment if you can, break up thank-yous and asks
  • Give supporters other ways to get involved – social media, forward a friend
  • Continue to report with success stories and progress

Get Ready for Successful Holiday Fundraising!

Posted by Alexis Nadin on October 26th, 2012

Have you heard the news? November and December are the largest donation volume months of the year! Last year, GlobalGiving raised $4.5 million in November and December. Read more here. What is your organization doing to take advantage of this popular giving season?

What do successful organizations do to engage donors during the holidays?

Last year, the Chronicle of Philanthropy polled non-profits during the year-end giving season to better understand successful strategies for donor mobilization during this time. Check out the article here. Here are some key findings from their survey:

  • Groups that reported increases in year-end donations attributed them to “creative twists in online appeals and efforts to show their impact more vividly to donors.”
  • World Vision said that donations made through their online gift catalog jumped by 10% during the first week of December.
  • Charities that worked to improve their storytelling also saw success. Meals on Wheels Association of America sent an appeal from a donor who explains why he volunteers and why he gives (they even used his letterhead!). Some donors who received the letter increased their giving by 10%.
  • Meanwhile, small organizations got creative online using gift card and email cards to incentivize donors to give!

What should you do to get ready?

Make a strategy! Fundraising doesn’t just happen. You have to plan for it. Here are some basic tips for creating a holiday fundraising plan:

1) Set goals. Take a look at your holiday fundraising volume from last year. How much did you raise? How much do you need to raise this year? How much would you like to raise this year? How much do you think you can raise online? In checks? Via text-to-give? Give yourself a specific monetary and donor goal. You may even consider sharing your goals with your donors in your messaging.

2) Mobilize through a campaign. You won’t be the only organization fundraising this holiday season. You will be competing with other organizations for donations from your donors. Use a campaign to galvanize support. Looking for ideas? GlobalGiving has great holiday promotions going on this year. Read more here.

3) Create a communications calendar. Determine how you are going to communicate with your donors—email, Facebook, Twitter, etc.—and when. Think strategically about important dates in November and December:

Remember that you want to be present in your donors’ minds as they’re making giving decisions throughout the holiday season! Check out this graph of year-end donation activityon GlobalGiving in 2011. You can see that there’s a huge spike in donations during the last 3 days of the year. Make sure to send out one final annual appeal in those last few days of the year.

4) Develop your messaging. What are you going to say to stand out this holiday season? What photos are you going to show to introduce your donors to the people that they’re helping? What stories are you going to tell to help your donors understand the impact of your organization’s work?

Remember to keep your emails, project reports, and Facebook posts short and sweet. Make your messages about your beneficiaries—what they need and how your donors can help—not about you and your organization. Include a clear call to action and a link to your project page in each of your messages.

5) Evaluate your progress and prepare to be flexible. Why do you set goals? So that you can set benchmarks and evaluate your success. Set some time aside each week during the holiday season to evaluate your fundraising progress. Determine if you’re on track towards meeting your goals and, if not, what you need to do to meet your fundraising goals. Be prepared to be creative and to make last minute changes to your plan.

Want help developing your holiday fundraising strategy?

Join us on Tuesday, October 30th for our Holiday Fundraising Training or sign up for a one-on-one call with GlobalGiving to help plan your holiday fundraising strategy.

Date: Tuesday, October 30th
Times: 9 am EDT (This time in your city) and 3 pm EDT (This time in your city)
Webinar link: *
*Audio will be available via the webinar link.

Sign up for a reminder.