Archive for the ‘Fundraising Tips’ Category

 

Increase your fundraising footprint with this year’s #GivingTuesday tips from GlobalGiving

Posted by Jacqueline Lee on November 24th, 2014

#GivingTuesday is coming up on December 2, 2014. Do you have your fundraising strategy planned and ready to go?

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“GivingTuesday is a global day dedicated to giving back…charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.” - GivingTuesday.org

 

GlobalGiving recently hosted 2 webinars for YouthSpark projects participating in Microsoft’s “Everyone Starts Somewhere” campaign. These webinars included #GivingTuesday tips for fundraising on the big day. Our team would love to share these tips and case studies with you. If you missed the webinar, don’t worry, please find the recording here: Microsoft YouthSpark #GivingTuesday webinar

Getting Ready – Last Minute Tips & Tricks

Follow the steps below to get you and your team ready for the big fundraising day!

1. Set Goals

Think about how many people do you want to reach? Ask yourself how much funding does your organization want to raise? This will help you to stay focused, align your actions with the end goal, and in the end evaluate what you did well and what you can do better next year.

  • #GivingTuesday Funding Goal (excluding matching funds and bonus prizes): ­____________
  • How many donors do you need to reach your funding goal?: ________________

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2. Understand the Terms and Conditions & Set Donors’ Expectations

Make sure you have read and reread the terms and conditions of #GivingTuesday. If you have questions about any of the terms or need clarity, please do not hesitate to contact us! Are you involved in a matching campaign that has specific terms and conditions? Make sure you share these terms and conditions with your donors. Remind them how they can help you meet your goals and impact. Setting clear expectations will create a better experience for your donors which will increase the chance in their future participation – they might even invite their friends and family to give.

2014_Microsoft YouthSpark GivingTuesday Campaign Times

2014_Microsoft YouthSpark GivingTuesday_Campaign Times in EST time

3. Plan your Communication Strategy

Create a calendar including steps leading up to and on the day of. Devise a schedule for reaching out to your advocates, volunteers, donors, and social media supporters. Think about which platforms and methods of communication your donors, volunteers, and advocates use most. Through their preferred modes of communication, think about when and how often you will reach out to them. Assign staff to monitor customer service and response to these different platforms. Be prepared to re-post your supporters’ Facebook posts, retweet your advocates’ tweets, and respond to emails immediately. Get creative!

StayClassy shared an experience about an organization that planned their communication strategy months ahead utilizing social media, email and phone calls. By the end of #GivingTuesday, the organization “had blown their $25,000 goal out of the water and raised $97,148.”


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4. Join the Conversation.

Use #GivingTuesday and other popular hashtags in Twitter and Facebook to spread awareness of your campaign by joining existing conversations. By joining larger existing conversations, your organization can tap into an audience not already familiar with your cause and work.

5. Prep Your Content.

Prep campaign messaging not just for your organization, but create easily sharable and customizable email templates, Twitter posts, Instagrams, and Facebook posts that your networks can share with their networks.

  • Write a project report for GlobalGiving. Submit your project report to GlobalGiving before Bonus Day,and request that it be sent out on December 2nd. In your project report include an update about your project, a quote from a beneficiary, and/or story of one of your beneficiaries. Also, don’t forget to include a call to action for donors to give on Bonus Day. Your project report should inspire them to give.
  • Write and send messaging for your fundraisers to use on #GivingTuesday. You want to make sure that assisting your organization is easy for them, and that they are sharing the correct information. Include a template email, sample tweets, and sample Facebook posts, if relevant.
  • Put together your social social media plan and have Facebook posts and tweets ready to send for the big day.

6. Mobilize Your Current Network.

Turn your donors in to  fundraisers. Instead of asking donors to give this year, why don’t you ask them to share your message this year? Ask them to invite their networks.

  • Identify potential donors, such as board members, former volunteers and interns, and friends/family
  • Identify donor captains. Donor captains are responsible for raising a funding goal on the day of #GivingTuesday… for example, a donor captain may be a former intern that is excited about your work and pledges to raise $300 from 20 donors for your project. Donor captains help your organization grow its network of supporters.
  • Contact donor captains. Let them know why you are asking for their help and tell them how they can help. Remember your donor captains are individuals that care about your organization, the work you are doing, and most importantly they care about you (the number one reason why people give is because someone they know and trust asked them too).

7. Don’t Forget to Thank your Donors!

gift card

Engage with your donors positively and proactively. GlobalGiving makes it easy for nonprofits to thank their donors through the donation manager. Click here to learn more about the thank you note feature

Success Story

GivingTuesday.org shared a great success story about an organization who combined the above tips (joining the conversation, engaging community, using social media, and getting creative) to create a successful 24-hour fundraising campaign. For #GivingTuesday, an organization created a photo campaign that included the organization’s specific hashtag and #GivingTuesday. The nonprofit asked local students, volunteers, and community members to give back by participating (not giving), and this resulted in not only more than 1,000 photos with the organization’s messaging being shared on social media, it amplified their organization’s message to the larger #GivingTuesday community, and the organization raised approximately $10,000 in donations.

We hope these tips help you create a solid and effective campaign strategy for this year’s 24-hour day of giving back. Best of luck this #GivingTuesday!

Microsoft YouthSpark #GivingTuesday

Check out these additional great resources that were sourced for this article and provide additional fundraising tips and strategies:

Listen, Act, Learn. Repeat.

We know your time and resources are valuable. We want to help you be as effective as possible with those resources, and we’ve seen that effectiveness is driven by a cycle of progress that involves listening, acting, and learning (and repeating — doing it all again). Think about the questions below in order to test how your strategy worked.

  • LISTEN: You just read tips for a creating a successful #GivingTuesday.
  • ACT: What is one way you are going to fundraise for #GivingTuesday?
  • LEARN: How will you know whether your fundraising strategy worked? What results will you look for in order to measure success?

Have the Last Word: Develop an Effective Year-End Communications Plan

Posted by Alexis Nadin on November 4th, 2014

give hope smallThis holiday season, your organization will be competing with thousands of others for coveted space in email inboxes all over the world. It is estimated that nonprofit organizations send an average of SEVEN email fundraising appeals per subscriber during December. So how can your organization stand out? Will Frechette, GlobalGiving’s Digital Marketing Specialist, joined us for a webinar on October 29th to share share his experiences and some best practices. A recording of the webinar can be found here.

By using GlobalGiving’s very own core values of Listen, Act, Learn. Repeat (LALR), your organization can craft a story that sticks to people and stands out from the crowd.

First off, what makes a good story?

  1. Characters
    • Who is your protagonist? A staff member, a beneficiary or a donor?
    • Who or what is the antagonist? A global problem that your organization is tackling?
    • Who is your narrator? A staff member, a beneficiary or a donor? A unique perspective might be all your need to capture the attention of your donors!
  2. Plot
    • Create a storyline by sending multiple emails out over the course of the month
    • Start with an exposition. (An introduction to your characters, themes and what you want to accomplish with the donations).
    • Create rising action and build up to a climax. (Highlight the problem that your organization is facing).
    • Falling action and Resolution. (How have your donors helped to solve the problem and what will future donations do to help?). Their involvement will help solve the tension that you are building!

Listen to your:

  1. Audience – What are your donors telling you?
    1. Use email analytics to measure the success of each email. GlobalGiving’s web analytics is a helpful tool. You can measure the open rate, conversion rate, click-through rate, and average donation size.
  2. Peers – What are some of the successful practices of other nonprofits?

Best Practice #1 – Subject Lines

  • Be short & direct
  • 34 characters or less (emails on mobile phone browsers wrap after 34 characters)
  • Your subject line starts the story so make it attention grabbing!

Best Practice #2 – Bold, high-resolution images

  • Our studies show that bold, high-resolution images increase click-through rates by 44%!
  • A few examples of great photos here, here, and here!

Best Practice #3 – Calls to action!

  • Have a single call to action in each email!
  • This focuses your audience on taking a specific action.

Best Practice #4 – Send multiple messages

  • Although message volume increases in December, open and click-through rates don’t.
  • Plan to send many emails over the course of the month to build up support.
  • However, beware of email fatigue and donors unsubscribing.

Will 1Best Practice #5 – Incentives

  • Whenever possible, provide additional incentives for your audience to give.
  • GlobalGiving has our Year-End Campaign and a #GivingTuesday campaign for Microsoft YouthSpark eligible organizations only.

Act: Plan your story and plan your tests!

  • Plan your email storytelling campaign in advance. Use individual stories of staff on the ground, donors or beneficiaries, and make it part of a larger storytelling campaign!

Learn: Test what works and use past emails and campaigns as benchmarks!

  • Plan your tests and see what works best!
    • Test subject lines (measures open rates)
    • Protagonists (click-through & conversion rates)
    • Narrator (potentially all rates)
    • Call to action (click-through & conversion rate)
    • Images (click-through & conversion rate)

Will 2

Repeat: Remember what was successful and repeat in 2015!

  • Take notes of what works for your organization and repeat in 2015!
  • Join us for a webinar on Wednesday, January 21 reflect on lessons learned from 2014 year-end fundraising. Use data-driven techniques to analyze the results of your efforts and to make smart decisions about your communications and fundraising in 2015. Sign up here.

Final Parting words from Will:

  • The best stories are the ones you already tell
  • Subscribe to other nonprofit newsletters to learn best practices.
  • Be consistent over all media of communication!

Remember, GlobalGiving is offering two promotions to help you drive donation activity this December. Learn more about our Year-End Campaign and Microsoft YouthSpark #GivingTuesday to decide which campaign is right for your organization!

 

This post was written by Lucius Lee, Program Team Intern. 

Developing a Solid Year-End Fundraising Strategy

Posted by Alexis Nadin on October 24th, 2014

Tribute cardsWith the end of the year quickly approaching, here’s why you need to get your organization ready:

  • 20% of all online giving happens in December;
  • The average US nonprofit raises 35% of annual income in the last 3 months of the year; and
  • The next several months are filled with important dates that help you drive donations to your organization—Thanksgiving, #GivingTuesday, Christmas, and December 31!

According to Google, 47% of donors consider giving to multiple charities during the year-end season, so it is important to develop a strategy to make your organization stand out! To help you develop a solid year-end strategy, GlobalGiving hosted a webinar on Wednesday, October 22. We were joined by guests from four of our partners– Cathy King from Canines with a Cause, Elaine McLevie from Episcopal Refugee Network of San Diego, Sinead Chilton from School on Wheels, and Cindy Ballaro from Mothering Across Continents—who shared their tips for organizations preparing to make the most of year-end fundraising.

Download the Year-end fundraising strategy worksheet to start planning now! Watch the 9 am EDT webinar recording with Cathy and Elaine here.  Watch the 3 pm EDT webinar recording with Sinead and Cindy here.

Here are some tips to start developing your strategy:

  1. Goal Setting: Assess your funding needs, consider the amount you raised last year, how to raise those funds, and use data to help make decisions!
  2. Choose the right campaign: Campaigns create a sense of urgency and adds value for your donors. GlobalGiving is offering a Year-End Campaign with $10,000 in bonus prizes in the month of December. We’re also partnering with Microsoft to offering a #GivingTuesday matching campaign for YouthSpark eligible organizations. Select a campaign that best fits your organization’s needs!
  3. Make use of GlobalGiving’s Tools: Our beautiful tribute cards make fantastic holiday gift options, our fundraiser tool allows your supporters to fundraise for your project, and the recurring donations tool encourages your supporters to make a commitment to your project!
  4. Set objectives: GlobalGiving loves organizations that learn! Use the year-end campaigns to learn about your organization’s strengths and weaknesses, what communication methods worked best and much more.
  5. Choose fundraising captains: Create fundraising captains out of trusted supporters to help share the fundraising burden. Include them in your planning and provide them with information, tools and materials to succeed such as handy FAQ sheets that they can use to answer questions about your organization. Word-of-mouth advertising works best!
  6. Identify your network: Identify the different donor groups in your network and the different ways to reach out to them. E-mails might work well for some, while picking up the phone might work better for others!
  7. Develop an outreach strategy: Multi-channel fundraising works – communicate via different methods, capitalize on community and holiday events, and create non-monetary incentives to spur engagement. Get creative!
  8. Create a calendar: Important deadlines, goals and holidays help to keep your organization on track and focused on the important tasks.
  9. Create talking points: Great project reports, videos and photos help to keep your supporters engaged. Join Will Frechette, GlobalGiving’s Digital Marketing Specialist for a webinar:

Year-End Communications
Date: Wednesday, October 29
Times: 9 am EDT (Find this time in your city) and 3 pm EDT (Find this time in your city)
Webinar link: anymeeting.com/globalgivingus1
Sign up here.

Check out these tips from GlobalGiving’s partners:

canines with a causeCathy King from Canines with a Cause:

  • Send project reports on a monthly basis with compelling stories & good quality, emotional photos
  • Always thank your donors – make them feel special no matter the size of their donation
  • Tell donors about campaigns – they love when their dollars go further
  • Encourage recurring donors as they provide a steady source of income
  • Get supporters to create fundraisers for your projects– Canines for a Cause has 11 active fundraisers!
  • Make your communications personal –Canines with a Cause invites veterans in the program to write personal stories for reports and thank you notes

Elaine McLevie from Episcopal Refugee Network of San Diego:

  • Divide up your donor network and reach out to them with the right communication method
  • Maintain contact internally among your staff and volunteers to ensure that everyone is aligned on your goals and challenges
  • Contact your donors early so that they give early
  • Watch the GlobalGiving leaderboards for any last minute donation activity that might pinch those bonus awards from under your nose!
  • Videos and photos are very important to keep your supporters engaged, but be mindful of beneficiary privacy!

Sinead Chilton from School on Wheels:

  • bussyDevelop a consistent theme and message—School on Wheels used the slogan “Help Bussy stay warm this winter.” and an image of a school bus that had been used in previous communications to anchor the campaign.
  • Ask for a specific amount—School on Wheels told their donors they need to raise $5,000 and asked for $10 or more.
  • Use social media and your website to promote—consider a pop up on your website for your campaign!
  • Matching money works! School on Wheels found a generous donor who agreed to match donations to their year-end fundraising efforts. This motivated other donors to give.

Cindy Ballaro from Mothering Across Continents:

  • Set up a timeline in early November – Set up GlobalGiving project, website call out, email sends, social media messaging.
  • Give reminders—5 email messages, weekly Facebook posts, and last minute phone calls.
  • Offer incentives – Donors who gave $100 received a t-shirt.
  • Respond to challenges with transparency – When violence broke out in South Sudan, Mothering Across Continents shared the news with their supporters, who continued to give.

Please feel free to email us at projecthelp@globalgiving.org if you have any questions and we will be glad to assist!

This post was written by Lucius Lee, Program Team Intern. 

#GivingTuesday is going global – Get ready!

Posted by Alexis Nadin on October 2nd, 2014

Giving-tuesday_webIn the U.S., Black Friday and Cyber Monday traditionally kick off the holiday shopping season where retailers earn the more money than any quarter in the year. Launched in 2012, #GivingTuesday is a day-long campaign that aims to capture this spirit of generosity to help drive donations and volunteer hours during the holiday season!

#GivingTuesday falls on December 2nd this year and it is a call to action to find creative ways for your family, community, company or organization to give! Donations on #GivingTuesday grew 90% from 2012 to 2013. More than 10,000 nonprofits, companies, celebrities are already onboard in 2014. This movement has even gone global, with sister movements in 40 countries and regions, including Australia, New Zealand, Canada, the United Kingdom, Latin America and Singapore!

In the lead up to #GivingTuesday this year, GlobalGiving hosted a webinar featuring some very special guests – Melissa Cronin and Kait Sheridan from 92Y, one of the creators of #GivingTuesday here in the U.S., and Patricio Boyd from OurMark, from the #UnDiaParaDar movement in Latin America! Watch the webinar recording here.

Melissa shared 3 things that an organization can do to make the most of #GivingTuesday:

  1. Try something new! The most creative fundraising campaigns are usually the most successful.
  2. Engage your existing supporters. Make them a part of your project.
  3. And design a campaign that helps you reach out to new supporters!

Patricio shared insights into the effort to spread #GivingTuesday concept to Latin America with #undiaparadar (one day to give) and the movement’s efforts to elevate the culture of giving in Latin America:

  1. Make the most of corporate partner matching funds! Donors like when their donation goes further.
  2. It not all about the money. Blood donation drives, food and clothing drives are also an effective way of giving.
  3. Engage more volunteers. A volunteer today could become a donor tomorrow!

More information about #GivingTuesday and fundraising toolkits to get you started can be found on here and upcoming webinars can be found here. If you have any additional questions, please email givingtuesday@gmail.com.

Organizations in Latin America are encouraged to check out #undiaparadar’s website and to get involved in this regional movement.

Finally, stay tuned for upcoming announcements about GlobalGiving’s Year-End campaigns and how your organization can participate!

So save the date – December 2nd is #GivingTuesday 2014!

 

 This post was written by Lucius Lee, Program Team Intern. 

Make the most of 2014 year-end fundraising

Posted by Alexis Nadin on September 30th, 2014

year-end givingHave you had a chance to look at a calendar recently? October is just around the corner and here at GlobalGiving, we’re getting pumped. Because this time of year means one thing: year-end fundraising, baby! Why the excitement? Well, last year, GlobalGiving helped more than 1,500 organizations raise more than $7.1 million in November and December. That’s more than 32% of GlobalGiving’s total donation volume for the year!

And we’re not alone. According to Blackbaud’s Charitable Giving Report, the average organization raises 35% of their annual income in October, November, and December and industry-wide, almost 20% of online giving happens in the month of December.

Year-end giving through GlobalGiving’s website grew 39% between 2012 and 2013! Take a look at these stats to learn more about year-end giving on GlobalGiving:

  • More than 800,000 people visited GlobalGiving.org in November and December last year!
  • Of those visitors, 31,000 made close to 40,000 donations in November and December.
  • 81,000 gift cards were sold (two times what was sold last year!) for a several million dollars;
  • More than $1.4 million was raised through corporate cause marketing campaigns; and
  • About $785,000 came through employee giving portals.
  • More than $620,000 in donations were made as gifts using GlobalGiving’s tribute card feature; and
  • Almost 700 people signed up for recurring donations for a total of more than $29,000 a month!

What to expect in 2014

See? This year-end fundraising thing is a pretty big deal! So what do you need to do to get ready? Here are some important trends to make the most of this year.

1. Take advantage of important dates. It’s no coincidence that November and December are the biggest giving months of the year. In the U.S., all tax deductible donations to non-profits must be made before the end of the year (Dec. 31st) to be eligible for deduction from 2014 taxes.

December is also the month of popular American holidays such as Christmas and Hanukkah. Last year, Americans spent $600 billion on and off-line during the holiday shopping season; 3.8% more than the year before. And online sales continued to sky-rocket. Online shoppers spent 20% more on Cyber Monday (the largest online spending day in history!) in 2013 compared to the previous year.

Take advantage of these important dates:

  • November 27: Thanksgiving Day
  • November 28: Black Friday
  • December 1: Cyber Monday
  • December 2: #GivingTuesday, a daylong effort in the U.S. to help charities raise money online during the holiday shopping season (Giving was up 90% from 2012!)
  • December 18 – 24: The week before Christmas (retailers traditionally see a surge in sales during this time)
  • December 29, 30, 31: The biggest fundraising days of the year!

2. Remember, you aren’t the only one asking your supporters. According to Google, 47% of donors visited multiple nonprofit websites before making their year-end giving decisions. So start now! The same study found that donation-related searches increased 30% in August and September. This fall, make sure you are taking steps to stand out.

3. Develop a bullet-proof communications plan and a compelling story. It is important to create a multi-channel strategy that incorporates social media and your organization’s website but keep in mind that email is still the number one driver of online donations, generating 35% of gifts. And 81% of donors say impact was the biggest consideration when making a donation. Your year-end communications plan should feature compelling photos and stories that convey your organization’s impact.

4. Make data driven decisions. Earlier this year, GlobalGiving rolled out our Analytics Dashboard, a feature that allows you to keep track of the number of people who visit your project pages, open your reports, and donate to your cause. Use this and other data to make smart decisions about your year-end strategy.

GlobalGiving has got your back this holiday season!

  • Create a solid year-end fundraising strategy. Join us for these upcoming training opportunities.

Developing a Solid Year-End Fundraising Strategy
Date: Wednesday, October 22
Times: 9 am EDT (Find this time in your city) and 3 pm EDT (Find this time in your city)
Webinar link: anymeeting.com/globalgivingus1
Sign up here.

Year-End Communications
Date: Wednesday, October 29
Times: 9 am EDT (Find this time in your city) and 3 pm EDT (Find this time in your city)
Webinar link: anymeeting.com/globalgivingus1
Sign up here.

  • Capitalize on fundraising tools. GlobalGiving’s tribute card feature allows donors to make a donation to your project as a gift for someone special this holiday season. Our fundraiser tool allows your advocates to raise funds to support your year-end fundraising efforts.
  • Participate in a fundraising promotion. We’re offering $10,000 in prizes in the Year-End Campaign to the organizations that raise the most money this December. Organizations must raise at least $3,000 from at least 30 donors to qualify. Learn more here. YouthSpark eligible organizations also have the opportunity to participate in Microsoft’s #GivingTuesday matching campaign. Stay tuned for more details coming soon!

Resource round up

Don’t just take it from us! Learn what others are saying about year-end fundraising. We’ve gathered the best articles and trainings from our peers here:

October 15, 2014 Bonus Day Tips and Tricks

Posted by Katherine Sammons on September 17th, 2014

Last week GlobalGiving held a webinar on the terms and conditions for the upcoming October 15th Bonus Day. We also went over a Bonus Day strategy, that will help make Bonus Day a successful fundraising day for your organization. We’re offering a 30% match on all donations up to $1,000 per donor per project, while funds remain. There is $75,000 available in matching and matching begins at 9:00 a.m. EDT and lasts until funds run out or 11:59 p.m. EDT.  There is also $2,000 in bonus prizes available!

The Benefits of Bonus Day

Bonus Days are a great way to re-energize your donor base and grow your network of supporters. Bonus Days allow your organization to fundraise around a time-bound campaign. Matching funds gained on Bonus Day are just the icing on the cake. Bonus Days should be looked at as a reason to ask your donors to give. They allow your organization to create a sense of urgency; donors must give now.

Bonus Day Terms & Conditions

For full Bonus Day terms and conditions click here.

Bonus Day Strategy – Let’s Gets Started! 

Use the timeline and tasks below to create a Bonus Day strategy for your organization to use in order to have a successful Bonus Day.

Tips and Tricks – Week 1, Sept. 22-28

  • Bonus Day Funding Goal (excluding matching funds and bonus prizes): ­____________
  • How many donors do you need to reach your funding goal?: ________________

Tips & Tricks – Week 2, Sept. 29 Oct. 5: Identify supporters and get feedback

  • Identify potential donors, such as board members, former volunteers and interns, and friends/family
  • Identify donor captains. Donor captains are responsible for raising a funding goal on the day of Bonus Day. For example, a donor captain may be a former intern that is excited about your work and pledges to raise $300 from 20 donors for your project. Donor captains help your organization grow its network of supporters.
  • Contact donor captains. Let them know why you are asking for their help and tell them how they can help. Remember your donor captains are persons that care about your organization, the work you are doing, and most importantly they care about you (the number 1 reason why people give is because someone they know and trust asked them too).

Tips & Tricks – Week 3, Oct. 6 Oct. 12: Begin Communication with supporters and write communications for Bonus Day

  • Send an email to your network letting them know that on Oct. 15th you will be asking them a favor. Tell them to look out for an email. Include a quote from a beneficiary, a story about one of your beneficiaries, or an update on how your project is doing. You want to make sure that you remind them about the great work your organization is doing, and why their donation will make a difference. Include the world clock announcer, so they know that time Bonus Day starts in their location, but do not include the link to give.
  • Call your major donors and supporters to let them know about the Bonus Day and that they should be on the look for an email from you about how to give on Oct. 15th.
  • Put together messaging for your organization to use on Bonus Day. This should include the following:

–A project report for GlobalGiving. Submit your project report to GlobalGiving before Bonus Day, and request that it be sent out on Oct. 15th at 9 am EDT (Bonus Day start time). In your project report include an update about your project, a quote from a beneficiary, and/or story of one of your beneficiaries. Also, don’t forget to include a call to action for donors to give on Bonus Day. Your project report should inspire them to give.

–Write and send messaging for your donor captains to use for Bonus Day asks. You want to make sure that assisting your organization is easy for them, and that they are sharing the correct information. Include a template email, sample tweets, and sample Facebook posts, if relevant.

Tips & Tricks – Week 4, Oct. 13 -19: Bonus Day week & thank you notes

  • Day before Bonus Day: Send out an email to supporters the day before Bonus Day letting them know that there is an opportunity for them to have their donation matched. Let them know when Bonus Day starts. Include the world clock event announcer, so they know what time Bonus Day starts in their location. Do not include a link to your project page or how to give quite yet.
  • Bonus Day: When Bonus Day begins at 9 am EDT, send out an email to your supporters letting them know that you are now asking for the favor, and why. Include directions on how to give, by including a direct link to your project page. Do not send donors to GlobalGiving’s homepage. Please send donors directly to your project page in order to minimize confusion and clicks.

Day after Bonus Day: Make sure you thank your donors in a timely manner by using GlobalGiving’s thank you note feature.  Click here to learn more about the thank you note feature

Listen, Act, Learn. Repeat. 

We know your time and resources are valuable. We want to help you be as effective as possible with those resources, and we’ve seen that effectiveness is driven by a cycle of progress that involves listening, acting, and learning (and repeating — doing it all again). Think about the questions below in order to test how your strategy worked.

  • LISTEN: You just read tips for a creating a successful October 15th Bonus Day.
  • ACT: What is one way you are going to fundraise for Bonus Day?
  • LEARN: How will you know whether your fundraising strategy worked? What results will you look for in order to measure success?

Protect Your Organization Against Fraud

Posted by Alexis Nadin on August 24th, 2014

Online fundraising is a powerful tool for good! But, unfortunately, as online giving becomes more common, nonprofits are becoming targets for online scams using stolen credit cards and fake checks. GlobalGiving has developed robust systems to protect our partners from fraudulent donations but we believe there’s more we can do to raise awareness about potential risks within the nonprofit community. On Wednesday, August 20th, we hosted a webinar to shed light on the different types of fraudulent activity that we have encountered, to share the mechanisms that we have put in place to protect our partners, and to propose steps your organization can take to safeguard against these scams.

The webinar was hosted by Nick Hamlin, GlobalGiving’s Business Intelligence Analyst, who leads the charge in identifying irregular activity and reversing fraudulent donations. We were also joined by Rebecca Davis, the Founder of Rebecca Davis Dance Company (RDDC), who offered to share her organization’s experience with fraud to help other organizations identify risky activity.

You can watch a recording of the webinar here. (You can earn a “Listen” point on your effectiveness dashboard by watching this recording!) Check out a brief summary is provided below.

Why worry about fraud?

Non-profits rely on trust, time, and funding to accomplish their mission but fraud can compromise all three and reduce your impact!

Stolen credit cardsFour Common Types of Fraudulent Activity:

Stolen Credit Card Testing

  • What happens?
    • Fraudsters obtain lists of stolen credit card numbers
    • Before using them, they need to test if they work
    • Make a small donation on GG before larger purchases elsewhere
    • Small transactions (usually 10-50 USD)
    • Donors you’ve never heard of before
    • Strange email addresses
  • How is GG protecting my organization from this?
    • Our system rejects many stolen cards automatically
    • Automatic regular scans to identify donations that succeeded
    • Preemptive reversals and notifications to you
    • Known fraudsters are no longer allowed to use GG

Reversal

Fake Large Donor (more…)

Fundraising Experiments using your Analytics Dashboard

Posted by Alexis Nadin on July 28th, 2014

Earlier this year, GlobalGiving announced a new Analytics Dashboard– a feature designed to give you insight into your GlobalGiving project and report activity. Nick Hamlin, GlobalGiving’s Business Intelligence Analytst, joined us to talk about ways that organizations can use this tool to analyze their GlobalGiving activity and design experiments to improve communications and fundraising efforts.

Watch the webinar recording here. Check out a summary of the session below.

Why should you care about data?

Have you ever said to yourself “There’s never enough time, money, or resources to have the impact we’d like!” Well, with good data you’ll be able to make the greatest impact with the resources you DO have!

Running a non-profit organization is like driving a car

You only have one tank of fuel and limited time to arrive at destination. Without a map, you find yourself driving around lost and in search of your destination. That wastes time and gas! With a map, you have a clear path to get where you need to go as quickly and efficiently as possible!

Data is like a map. It will help your organization work effectively and use their resources efficiently. It can help you see where you need to go, how to get there as quickly as you can, and help you use your resources as efficiently as possible.

Use your Analytics Dashboard to analyze your fundraisingAnalytics dashboard link

Access your Analytics Dashboard from the Project Entry System dashboard. See a complete summary of the information that is available in the Analytics Dashboard here. Visit your Analytics Dashboard here.

Design an experiment to identify areas for increased potential

  1. Identify a specific metric that you would like to improve—time on project page, number or project reports opened, etc.
  2. Formulate a hypothesis using an “if à then”  statement
  3. Make one specific, isolated change to your project or your next report on GlobalGiving– such as replacing the main photo, changing the title, or trying something new with the subject line. It is best to make these changes one at a time, so you can isolate what factor is responsible for an increase or decrease in your metrics.

Example 1

Hypothesis: If I make a change to my project page, visitors will stay on it longer.

Steps:

  1. Make a change to your project page. Try not to do this during other campaigns so you can make sure that the difference in results you gather are due to that change and not due to the campaign.
  2. Use the slider to compare the average time on the page before you made the change to after you made the change by examining different time periods

Example: Make a change to project page on February 14th

Result: You can see that the average time on page has increased after you made the change – showing that the change you made was successful at holding donor’s attention for longer!

example 1Example 2

Hypothesis: If we do an outreach campaign via Facebook, more people will donate to our project through Facebook than in the past.

Steps:

  1. Start reaching out to supporters on Facebook
  2. Use the slider to compare your top donation sources before and after the campaign. Does the proportion of Facebook donors increase?

Example: Same time of year, different strategy

Result: You can see that the number of donors who arrived at your project page by Facebook has increased by a significant amount. Reaching out to people by Facebook was a success!

example 2Example 3

Hypothesis: My last report didn’t get a very good open rate. If I change the tone of my subject line, more people will open my report.

Steps:

  1. When you send your next report, include a subject line that gives people a concrete or intriguing reason to open your report.
  2. Compare the open rates for each report as a percentage of how many people received the message to see if your subject line helped.

Example: Let’s try a better subject line

Result: You can see that the open rate nearly doubled with the more exciting, more informative subject line! A future experiment could be trying to increase the click through rate by offering multiple links to the GlobalGiving page throughout the email, or by making the report as engaging and inspiring as possible.

example 3Got ideas? Now it’s your turn to start creating hypotheses and experiments to improve your fundraising on GlobalGiving. Share your experiments, results, and learnings on the Project Leader Facebook group.

If you have any questions, please email us at projecthelp@globalgiving.org.

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Get Effectivness Points for watching this recording!

You even get credit on your Effectiveness Dashboard for listening to webinars! So everyone who listens to this webinar, even the recording of it, will receive a point for “Listen.” Again, the link to the webinar recording: https://www.anymeeting.com/WebConference-beta/RecordingDefault.aspx?c_psrid=EF58DC85834F

Day 2 Recap – Summit on Social Media and Online Giving

Posted by Alexis Nadin on July 15th, 2014
Jai Bhujwala, VP, Online & Retail Giving, GiveIndia

Jai Bhujwala, VP, Online & Retail Giving, GiveIndia

Did you miss GlobalGiving’s Summit on Social Media and Online Giving in New Delhi? Don’t worry! We’ve provided a brief recap of the second day, which focused on strategies and techniques for raising funds online. Check out the Twitter conversation and the event photos online.

Online Community & Social Fundraising: India 2.0Session Presentation

Jai Bhujwala, VP, Online & Retail Giving, GiveIndia
Fundraising has evolved with the invention of the internet. Is it no longer a one-way effort of gathering contributions by soliciting donations. Instead, Fundraising 2.0 is an effort to empower your supporters to raise funds using their networks and communities. Jai shares GiveIndia’s tips for harnessing the power of this new phenomenon to raise funds for your organization.

Corporate Engagement in India

Shefali Arora, Account Planner, Google IndiaSession Presentation

Namrata Rana, Director, FuturescapeSession Presentation

Moderator: Courtney Eskew, Senior Partner Services Associate, GlobalGiving

Panel Discussion: Corporate Engagement in India

Panel Discussion: Corporate Engagement in India

What can happen when the interests of companies and nonprofits collide? Shefali Arora shared five exciting ways that Google is working with NGOs in India and around the world including the Global Impact Awards, GooglersGive, GoogleServe, The NGO Consultant, and Google Ad Grants. Namrata Rana spoke about an exciting new law in India that requires Indian companies to donate 2% of their net profits to Indian NGOs.

Turning Volunteers into Long-Term AdvocatesSession Presentation

Vishal Talreja, CEO & Co-Founder, Dream a Dream
Dream a Dream has successfully engaged hundreds of volunteers over the past several years, including hundreds of corporate volunteers who have become lasting advocates for the organization. Vishal shared insights about the volunteer lifecycle that he has seen at Dream a Dream and provided tips for developing a volunteer engagement strategy.

Building Lasting Donor Relationships

Nandita Mishra, Director of Programs, South Asian Fund Raising Group (SAFRG) – Session Presentation

Priyanka Singh, Chief Executive, Seva Mandir – Session Presentation

Elsa Varghese, Officer – Grants and Communications, Mumbai Mobile Creches – Session Presentation

Moderator: Neeharika Tummala, India Field Representative, GlobalGiving

Attracting donors is one thing, but getting them to continue give is a whole new challenge. Panelists shared their organizations’ secrets to engaging long-term donors: developing a strong donor stewardship plan, building meaningful relationships, showing recognition and appreciation, and communicating impact regularly.

K. Thiagarajan, Agastya International Foundation on Effective Campaign Fundraising

K. Thiagarajan, Agastya International Foundation on Effective Campaign Fundraising

Effective Campaign Fundraising

K. Thiagarajan, Chief of Operations, Agastya International Foundation – Session Presentation

Vasumathi Sriganesh, Founder/CEO, QMed Knowledge Foundation – Session Presentation

Shalia Brijnath, Chairman, Aasraa Trust – Session Presentation

Moderator: Michael Gale, Senior Program Manager, GlobalGiving

These panelists have raised lakhs of rupees from one-month fundraising campaigns! Shaila Brijnath reminded us that if you don’t ask, people won’t give. She talked about the power of hard work and passion in developing a fundraising campaign. K. Thiagarajan shared how to develop a successful campaign strategy and how to leverage trusted donor relationships. Vasumathi Sriganesh wrapped up the session with a discussion about overcoming challenges in online fundraising.

How to Tell Compelling Stories OnlineSession Presentation

GlobalGiving Team at the end of the Summit

GlobalGiving Team at the end of the Summit

Kyla Johnson, Communications Associate, Educate Girls

A picture may be worth a thousand words, but a powerful story is priceless. Kyla Johnson shared how Educate Girls uses inspiring stories and reports to motivate donors to give. She provided practical tips for telling engaging stories that keep your network engaged.

Question or comments? Keep the conversation going using the hashtag #SMG14 on Twitter.

Partner Rewards Bonus Day Webinar Summary

Posted by Katherine Sammons on June 30th, 2014

On Thursday June 26th, GlobalGiving  held two webinars to prepare you all for our upcoming Partner Rewards Bonus Day! We discussed the basic Terms and Conditions, what are Partner Rewards Levels and how to find out yours, tips and tricks for succeeding in the Bonus Day, and the support GlobalGiving can provide you leading up to this event.

If you were not able to attend or you would like to listen again you can view the presentation and listen to the recording here.

Basic Bonus Day Information

This Matching Day honors all the hard work you all have put in to being Partners, Leaders, and Superstars. The amount of matching you and your organization will receive is dependent on your Partner Rewards Status. Partners will receive 30% in matching funds, Leaders will receive 40% in matching funds, and Superstars will receive 50% in matching funds. We are also excited to announce that for this Partner Rewards Bonus Day, we are adding an extra $10,000 in matching funds!  Now, the total amount of matching funds available is $130,000. We are offering a $1,000 bonus award for the project that raises the most funds and a $500 bonus award for the project that comes in second place. There’s more! We are also offering another $1,000 bonus award for most individual donors and a $500 award for the project that comes in second place. 

Terms and Conditions

  • Bonus Day begins at 9:00 am EDT on July 16th, 2014 (time in your city) and ends at 11:59 pm EDT (time in your city) on July 16th, 2014
  • There is $130,000 in matching funds available
  • Online donations of up to $1,000 per individual donor per project are eligible to be matched at 30% to 50% depending on the organization’s Partner Rewards Level.
  • Organizations ranked as Partner will have their donations matched at 30%, organizations ranked as Leader will have their donations matched at 40%, and organizations ranked as Superstar will have their donations matched at 50%.
  • The organization that raises the most donations on Bonus Day will receive an additional $1,000 from GlobalGiving. This bonus prize is determined at 11:59 pm EDT on July 16th
  • The organization comes in second place for most donations on Bonus Day will receive an additional $500 from GlobalGiving. This bonus prize is determined at 11:59 pm EDT on July 16th.
  • The organization that secures the most unique donors on Bonus Day will receive an additional $1,000 from GlobalGiving. This bonus prize is determined at 11:59 pm EDT on July 16th.
  • The organization that comes in second place for most unique donors on Bonus Day will receive an additional $500 from GlobalGiving. This bonus prize is determined at 11:59 pm EDT on July 16th.
  • Projects must be approved and live on the GlobalGiving.org website by July 14th to be eligible.
  • Only online donations (credit card or PayPal) are eligible for matching. Donations made by check or text-to-give are not eligible.
  • Donations made on globalgiving.co.uk or any GlobalGiving corporate sites including  Benevity are not eligible for matching.
  • Funds, such as  disaster funds are not eligible for matching.
  • We encourage you to get donations in early, because matching funds will likely run out before the end of the day.
  • Please note that GlobalGiving will monitor and review all donations made through this matching offer.
  • GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds.
  • Please note that all donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.

Your Partner Rewards 

To maximize this upcoming Bonus Day as much as possible, it is important to know the ins and outs of Partner Rewards. To start, below are easy steps to finding your Partner Rewards Level:

  1. Log-in to Project Entry (PE)
  2. Access your dashboard
  3. You will see a grey box titled, “Reward Level”
  4. Click “Reward Level”

Once you complete these steps, you will see that there are different sub-categories GlobalGiving uses to determine your Partner Rewards Level. Your level is based upon the lowest sub-rank. For example, if you are a Leader in the reporting sub-category and a Superstar in the other five categories, your Partner Rewards Level will be Leader. These levels are also calculated every single day around 8 AM EST. This allows all of you to have a chance to increase your Partner Rewards Level and maintain your high statuses. Remember – all matching will be calculated based on your organization’s Partner Rewards Level as of 11:00 PM EDT (time in your city) on Tuesday, July 15th! Be sure that your Partner Rewards Level is secure by this time.

Bonus Day Tips and Tricks

Follow the strategy below to plan out a success Bonus Day.

Week 1, June 23-27: Start initial preparations for the Bonus Day

  • Bonus Day Funding Goal (excluding matching funds and bonus prizes):______________
  • How many donors do you need to reach your funding goal?:________________
  • Learn more about Partner Rewards Bonus Day by clicking here.
  • Learn your organization’s Partner Rewards Level.

Week 2, June 30 – July 4: Identify supporters and get feedback

  • Identify potential donors, such as board members, former volunteers and interns, and friends/family
  • Identify donor captains. Donor captains are responsible for raising a funding goal on the day of Bonus Day. For example, a donor captain may be a former intern that is excited about your work and pledges to raise a certain amount of money from a certain amount of donors for your project. Donor captains help your organization grow its network of supporters.
  • Contact donor captains. Let them know why you are asking for their help and tell them how they can help. Remember your donor captains are persons that care about your organization, the work you are doing, and most importantly they care about you (this is the number one reason donors give – they know and trust you)!
  • Set up a consultation call with Katherine to go over your strategy and get feedback. Click here to sign up for a consultation.

Week 3, July 7 – July 11: Begin communication with supporters and write communications for Bonus Day

    • Send an email to your network letting them know that on July 16th you will be asking them for a favor, and tell them to look out for an email. Include a quote from a beneficiary, a story about one of your beneficiaries, or an update on how your project is doing. You want to make sure that you remind them about the great work your organization is doing, and why their donation will make a difference. Include a world clock announcer, so they know that time Bonus Day starts in their location, but do not include the link to give.
    • Call you major donors and supporters to let them know about the Bonus Day on the 16th, and that they should be on the look out for an email from you about how to give on July 16th
    • Put together messaging for your organization to use on Bonus Day. This should include the following:
  1. A project report for GlobalGiving. Submit your project report to GlobalGiving before Bonus Day, and request that it be sent out on July 16th at 9 AM EDT (Bonus Day start time). In your project report include an update about your project, a quote from a beneficiary, and/or story of one of your beneficiaries. Also, don’t forget to include a call-to-action for donors to give on Bonus Day. Your project report should inspire them to give.
  2. Write and send messaging for your donor captains  to use for Bonus Day asks. You want to make sure that assisting your organization is easy for them, and that they are sharing the correct information. Include a template email, sample tweets, and sample Facebook posts, if relevant.

Week 4, July 14 – 18: Bonus Day week and thank you notes

    • Day before Bonus Day: Send out an email to supporters the day before Bonus Day letting them know that there is an opportunity for them to have their donation matched. Let them know when Bonus Day starts. Include the world clock event announcer, so they know what time Bonus Day starts in their location. Do not include a link to your project page or how to give quite yet!
    • Bonus Day: When Bonus Day starts at 9 AM EDT, send out an email to your supporters letting them know that you are now asking for the favor, and why. Include directions on how to give, by including a direct link to your project page. Remember – do not send donors to GlobalGiving’s homepage! Please send donors directly to your project page in order to minimize confusion and clicks.
    • Day after Bonus Day: Make sure you thank your donors in a timely manner by using GlobalGiving’s thank you note feature. Click here to learn more about the thank you note feature.

Support at GlobalGiving

If you are feeling overwhelmed at all about the Bonus Day, there is no need to worry. GlobalGiving is here to help! Katherine will be setting up consultations calls for anyone who wants to know more about Partner Rewards, how to increase their Partner Rewards, and additional information about the Bonus Day. You can click here to sign up!

Listen, Act, Learn. Repeat.

We know your time and resources are valuable. We want to help you be as effective as possible with those resources, and we’ve seen that effectiveness is driven by a cycle of progress that involves listening, acting, and learning (and repeating — doing it all again). Below, find an exercise that will help you start the listening, acting, and learning process.

  • LISTEN: You just listened to a presentation on fundraising for Partner Rewards Bonus Day and read a summary of the presentation.
  • ACT: What is one fundraising strategy you are going to use to fundraise for Partner Rewards Bonus Day?
  • LEARN: How will you know whether your fundraising strategy worked? What results will you look for in order to measure success?

All the Best,

Sylvia Lorenzini & The GlobalGiving Team