Fundraising Opportunites & Support Posts

March 18, 2015 Bonus Day

February is almost over and that means the first Bonus Day is right around the corner! To help your organization propel its fundraising efforts in 2015 GlobalGiving is hosting a Bonus Day on March 18, 2015.

Bonus Days are a great reason for your organization to reach out to your donors and ask them to give. It makes it so their donation goes a little further and gives them a short deadline to make a contribution. It is not only an opportunity for you to get matching funds and bonus prizes, but also an opportunity to engage with your donors and keep them excited about your organization!

We’re offering a 30% match on all donations up to $1,000 per donor per project, while funds remain. There is $60,000 available in matching and matching begins at 9:00:00 EDT and lasts until funds run out or 23:59:59 EDT.  There is also $2,000 in bonus prizes available! Don’t miss out on this great opportunity to hit your funding goals and supply your supporters with a time sensitive campaign.

GlobalGiving Bonus Day Support

  • Take a look at this short video tutorial about how to fundraise on Bonus Day.
  • Are you looking for one-on-one support for the upcoming Bonus Day that is being held on March 18th? Sign up for a half hour consultation with Sonja, the campaign manager at GlobalGiving.
  • Sign up here to receive an email notification from GlobalGiving when matching funds run out.
  • Questions about Bonus Day? Please email projecthelp@globalgiving.org

Check out the full terms and conditions for Bonus Day below:

Terms & Conditions

  • Bonus Day begins at 09:00:00 EDT on March 18, 2015 and ends at 23:59:59 PM EDT on March 18, 2015.
  • There is $60,000 in matching funds available.
  • Online donations of up to $1,000 per individual donor per project are eligible to be matched at 30%, while funds last. So for example a donation of $1,500 will receive a $300 match.
  • Bonus Prizes:
    • All bonus prizes will be determined at 11:59:59 EDT on March 18, 2015 pending GlobalGiving approval.
    • The project that raises the most donations on Bonus Day will receive an additional $1,000 from GlobalGiving.
    • The project that secures the most unique donors on Bonus Day will receive an additional $1,000 from GlobalGiving.
    • If projects tie for the most donations raised prize than the project that has the most unique donors will receive the $1,000 bonus prize.
    • If projects tie for the most unique donors prize than the project that has the most donations raised will receive the $1,000 bonus prize.
  • Projects must be approved and live on the globalgiving.org website by March 16, 2015 to be eligible.
  • Only donations made by unique donors per project will be matched. Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted.
  • Only online donations made by credit card, PayPal, or a GlobalGiving official gift card are eligible for matching. Donations made by check or text-to-give are not eligible.
  • Donations made on globalgiving.co.uk or any GlobalGiving corporate sites including Benevity are not eligible for matching.
  • GlobalGiving funds, such as the Ebola Fund and Girl Effect are not eligible for matching.
  • We encourage you to get donations in early, because matching funds will likely run out before the end of the day.
  • Please note that GlobalGiving will monitor and review all donations made through this matching offer.
  • Online donations made using PayPal or credit card must be made by the PayPal account or credit card holder.
  • GlobalGiving will indicate in your donation manager which donations are eligible to be matched based on the time that the donation was made and the method of payment. This does not guarantee that a specific donation will be matched.
  • Any donor who makes an eligible donation on Bonus Day will be able to see the matching funds for their donation on their GlobalGiving receipt page if they refresh the receipt page after 60 seconds. This does not guarantee that a specific donation will be matched.
  • GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds.
  • Please note that all donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.
  • GlobalGiving is a registered nonprofit in the United States. Donations made on globalgiving.org can only be claimed as tax deductible contributions on United States tax returns.
  • Fulfillment fee for donations: GlobalGiving charges a 15% fulfillment fee on donations but works to keep the fees you pay as low as possible while providing you great services and resources. During the March 18, 2015 Bonus Day the fulfillment fee only applies to the initial donation. The fulfillment fee does not apply to the match. The fee covers all transactional charges such as credit card fees, as well as helps cover the costs we incur to promote organizations and projects, provide them with fundraising training and tools, and maintain and improve our online technology in order to keep you connecting with new donors. With our add-on option, we also offer the donor the opportunity to make an additional donation to cover the fee.

As always, let us know if you have any questions at projecthelp@globalgiving.org

 

Learning from 2014 Year-End Fundarising

last chance to giveWill Frechette, GlobalGiving’s Digital Marketing Specialist, joined us on Wednesday, February 11th to reflect on lessons learned from 2014 year-end fundraising and to discuss data-driven techniques to analyze the results of your organization’s fundraising efforts and to make smart decisions about your communications and fundraising in 2015. Will and his team, which is responsible for telling the stories of GlobalGiving and our partner organizations, raised more than $170,000 from donor emails in 2014. Check out a summary of the session below, and check out the webinar recording here: www.anymeeting.com/253-627-000/E154DE80814F.

Sector-Wide Trends

  • Nonprofit surveys show that, overall, there was positive growth year-over-year in December online revenue.
  • Email is not dead! 80% of nonprofits saw year-over-year growth in email revenue. Email is a key driver for year-end fundraising!
    • Some key email metrics to track include: open rate, click through rate, conversion rate (meaning donation rate), average gift/donation size (in response to emails), message volume or frequency, and growth rate of email list!
  • While conversion rates and average gift size were down for 2014, there was still an increase in email revenue. How?
    • Email volume (frequency) increased! From 6.7 on average per subscriber in December 2013 to 7.5 in December 2014, the higher frequency resulted in a 15% increase in revenue.
    • At the end of the year, many organizations are increasing their email volume, so don’t be afraid to increase your volume as well to stand out in crowded email inboxes.

GlobalGiving Trends & Year-End Strategy

We saw a 25% increase in December fundraising in 2014 (in comparison to December 2013). What was the main difference for us? An increase in open rates and average gift size! We decided that rather than reinvent and try new things at the end of the year, we would refine what worked well.

GlobalGiving’s Year-End Tests

  • 3 different subject line A/B tests:
    • #GivingTuesday (+5.6%) vs. Will + Microsoft + GlobalGiving = best #GivingTuesday ever
    • Why we think you’re a genius (+6.5%) vs. Your unique impact on Ebola
    • Last-minute gift (+7.4%) vs. Exhausted from shopping?
  • Number of donation options presented in an email:
    • Four projects versus five or six projects
    • While four projects outperformed five and six in donations, we didn’t find anything conclusive. We’ll continue to test!
  • New email template to increase click through rate through mobile optimization:
    • Results were not what we expected: we saw lower click through rates and open rates. We concluded that we should not have tested our email template, which is core to our email success, at such a crucial time of the year. So, we decided to halt this experiment in December. We’re going to keep working on this one before we send it out in 2015!
  • Change of sender’s name on a forwarded email appeal:
    • Having experimented with this during the year, we used our Chief Product Officer’s name (rather than the generic “GlobalGiving”), resulting in a 40% increase in the open rate and a 50% increase in funds raised.

What We’ll Do Differently in 2015

  • At the end of the year, we’ll focus on testing content, rather than format.
  • Increase our message volume! We’re aiming to send at least one more additional ask per person (we’re currently around 7).
  • Optimize the matching of projects to donors and improve our appeal.

Lessons To Take Away

  • Don’t be afraid to send more emails!
  • Make data-driven decisions and construct experiments based on your audience! What works for GlobalGiving may not work for your organization.
  • Look at your Effectiveness Dashboard on GG (and earn more points by listening, acting, and learning!)

So – what have you learned from your year-end fundraising? Have you performed any experiments, and if so, what did you learn? What do you plan on doing differently in your year-end fundraising in 2015?

Get Effectiveness Points for watching this recording!

You even get credit on your Effectiveness Dashboard for listening to webinars! So everyone who listens to this webinar, even the recording of it, will receive a point for “Listen.” Again, the link to the webinar recording: www.anymeeting.com/253-627-000/E154DE80814F.

 

This post was written by Destiny Nobles, Program Team Intern.

Accelerate your fundraising with the 2015 Online Fundraising Academy

Fundraising-treeAre you looking to take your organization’s fundraising to the next level? Join us for a two-month online course designed to help you, our nonprofit partner, supercharge your fundraising. Apply online by Friday, February 20. Hurry! There are only 45 spaces available.

You’re committed to making a difference in the world and you need money to do it. So you’ve asked everyone you can think of to give— your 3rd grade gym teacher, your best friend from college, your best friend from college’s dentist—we know how it goes.  But what’s next? What does it take to build a consistent and reliable base of donors? To establish valuable and lasting partnerships with companies? What do you need to do to get your organization’s fundraising to the next level?

That’s where the Online Fundraising Academy comes in! We’ve brought together fundraising professionals—experts in their organizations on donor communications, campaign fundraising, corporate relationship building, and more—to offer a small cohort of GlobalGiving partners personal, hands on fundraising training. See below for a complete list of speakers and sessions.

Feedback from Last Year’s Participants

Last year, 45 organizations participated in our first Online Fundraising Academy. On average, organizations have improved their fundraising on GlobalGiving by more than 25% after participating in the Academy. Last year’s cohort raised more than $113,000 in the three subsequent Bonus Days—that’s more than $2,500 per organization! Here’s how one participant plans to improve her organization’s fundraising:

“In the future I will be thinking more strategically about fundraising in terms of looking at the data; I will be making specific calls to action for list-building on Facebook; I will be writing shorter more donor-centered emails; and I will be planning and thinking more about the different ways to get donations.” – Daryl Caggiano, Empower Dalit Women of Nepal (EDWON)

Apply online by February 20th! Feel free to email Alexis Nadin at anadin@globalgiving.org with questions.

What is the Online Fundraising Academy?

  • A two-month course;
  • Made up of nine webinar sessions;
  • Taking place on Tuesdays at 11:00 am Washington, DC time in March and April (Find this time in your city).
  • A small cohort of organizations will be selected via an online application to participate.

The 2015 GlobalGiving Video Contest!

It’s here, GlobalGiving’s fourth annual Video Contest!  Every year the GlobalGiving team and our donors are blown away by the amazing submissions. Telling your project’s story through a short film is a great way to inspire donors and give them insight into your work. Read on to learn more about creating an effective short film and details about the contest. We can’t wait to watch your video!

Video Training: Not your Everyday Webinar

Our friends at What Took You So Long Foundation (WTYSL) were kind enough to make an educational video filled with tips on telling projects’ stories through film. This eye catching instructional video offers 34 tips and examples for creating short films about non-profit organizations and international projects. You don’t want to miss it! Click here to watch.

Inspired by WTYSL’s work? We are too! Click here to learn more about this incredible team. You can also learn more about What Took You So Long? by:

Inspiration

So now that you are an expert film maker you may need a little inspiration to get started. Take a look at last year’s grand prize winner, the SOLD project, here.

Celebrating our best year yet

It’s official! 2014 was GlobalGiving’s best year yet. More than 1,800 organizations raised more than $32 million from individual and corporate donations this past year—wow!

So, before we begin the hustle and bustle of the New Year, we want to pause to say thank YOU. Thank you for the amazing work that you are doing here in the U.S. and in 149 countries around the world. In 2014, you gave hundreds of children a life-changing education in Kenya, Peru, and Afghanistan. You provided crucial healthcare in Liberia, India, and Guatemala. You empowered communities in Cambodia, South Africa, and the Philippines to be financially sustainable. And so much more.

To recognize your great work on and off GlobalGiving, we have put together the 2014 Superlative Awards! Check out the ‘best of 2014’ here.

Superlatives 2014

Your world-changing work inspired more than 60,000 donors to give in 2014!  Your quarterly reports, openness, and transparency gave our 60 corporate partners the confidence to invest in your GlobalGiving projects. Check out some exciting stats from 2014.

2014 in Numbers

  • More than $32 million was donated to projects through GlobalGiving. That’s a 45% increase from the year before!
  • Our Product and Business Development Teams continued to work hard to drive traffic to the site—we had 3 million visitors in 2014!
  • 60,000 individuals made donations on GlobalGiving in 2014. And 52% of donors chose to add-on a portion of GlobalGiving’s fee to their donation, helping to direct more dollars to your projects!
  • Thanks to corporate partners like VMware and EMC, we sent out more than $2.4 million in gift cards in December alone (gift cards can be redeemed on any GlobalGiving project!);
  • Monthly recurring donation volume on the site continued to increase. We processed $1.66 million in monthly recurring donations, that’s 18% more than 2013!
  • 60 companies gave a whopping $22.7 million through cause-marketing, grants management, gift card, and employee giving programs with GlobalGiving in 2014! That’s almost $10 million more than last year.

Blown away? The growth that we experienced in 2014 was no coincidence. The team at GlobalGiving worked hard to attract new donors, develop and manage valuable corporate partnerships, and provide you with a better user experience and more opportunities to reach out to your own networks.