Fundraising Opportunities & Support Posts

Introducing Project Appeals

Introducing Project Appeals

It may seem obvious that an individual who has donated to your organization before is more likely to contribute again. What you may not have realized is that one-third of online donations are made in direct response to email appeals! With this in mind – and based on the valuable feedback of nonprofit partners like you – we’ve developed a tool to make it even easier for you to ask your GlobalGiving donors to contribute to your projects.

GlobalGiving is thrilled to introduce project appeals, a fundraising email that you can send to all donors who have ever contributed to your organization through GlobalGiving!

You have no doubt heard us speak about the best practices associated with writing fundraising appeals, so you know that we emphasize five components:

  • A high-resolution, close-up, and empowering photo at the top;
  • Personalization to each donor;
  • Brevity in text;
  • One clear call-to-action; and
  • A mobile-friendly format.

We captured all of these key lessons (and more!) into our new project appeal template to help you activate your base of donors, particularly in the lead up to a campaign, to maximize your fundraising success.

Starting today, every Partner, Leader, or Superstar organization on GlobalGiving will have access to the project appeal feature. Each organization may send a total of two project appeals per rolling year, and any two project appeals must be sent at least 60 days apart.

With the Little by Little Matching Campaign just days away, now is a great time to send that first appeal! How do you get started?

  1. Once you’re logged into GlobalGiving, click your name on the top right-hand corner and choose “Project Entry (PE)” from the drop-down menu.
  2. From your Project Entry dashboard, click on the “Communications” link on the top orange navigation bar.
  3. Here, you’ll see your Project Appeal manager where you can edit, preview, and delete unsent appeals, review appeals that have been sent, or create a new appeal.
  4. Click “Create Project Appeal,” and you’ll be directed to a page that allows you to enter the Subject for your project appeal email and select the project for which you would like to raise funds.
  5. Navigate to the next page and begin building out the core of your appeal:
    1. Upload a photo to appear as your image header by clicking “Upload File.” Photos should be high-resolution and incorporate one focal point, preferably making eye contact with the reader.
    2. Create your greeting (e.g. Dear, Hi, Hello) and automatically personalize each email to your donors by clicking the “Donor” dropdown link. We recommend selecting First Name, but select the option that makes you feel most comfortable!
    3. Draft the text for the body of your email. Appeal to your donors’ emotions in an authentic, concise manner, sharing your project as the solution to a problem.
    4. Craft a short (7 words or less) call-to-action (e.g. Donate, 50% Match on Your Donation, Give Today, etc.) directing your donors to contribute. Further appeal to your donors by creating a sense of urgency. (This call-to-action will appear as a large orange button underneath the body of your email and will automatically link to the project for which you are fundraising.)
    5. Write your signature or, if you prefer to conclude the body of your email, do so in the Signature section. Make sure to end your appeal with a sign off (e.g. Warmly, Best, etc.) and your name. And as with your salutation, you can automatically insert your first, last, or full name by clicking the “Your” dropdown button.
    6. Select a date to send the appeal. The GlobalGiving team will review your appeal within one to three business days, so we encourage you to schedule your appeal to go out at a distance of at least three business days away.
  6. After you have finished the drafting process, click “Save as Draft” if you wish to continue making updates or “Submit for Approval” if you are prepared for the email to be sent. (Remember: Once the appeal has been approved by staff, there is no longer a way to make edits, so be sure to thoroughly review your appeal before submitting.) You will receive an email after your appeal has been reviewed, either confirming appeal approval or responding with feedback if the appeal was rejected.

Now what are you waiting for? Time to start writing your first project appeal! And as always, if you have additional comments and/or feedback, email us at projecthelp@globalgiving.org — we are happy to help.

Nepal Earthquake Relief Projects Matched at 50%

Nepal Earthquake Relief Projects Matched at 50%

Two years ago, on April 25, 2015 a 7.8 magnitude earthquake violently shook Nepal just outside the capital of Kathmandu and sent devastating shocks through surrounding areas. Local GlobalGiving nonprofit partners and aid organizations immediately stepped up to start the recovery process to rebuild and repair lives in Nepal. The long-term relief process is still ongoing and vitally important.

On the two-year anniversary of the earthquake, in honor of the lives impacted by the destruction and GlobalGiving’s nonprofit partners dedicated to the relief effort, GlobalGiving is matching donations at 50% starting 09:00 a.m. EDT on April 25, 2017 (18:45 p.m. NPT on April 25, 2017) until 23:59:59 p.m. EST on December 31, 2017 – while funds last. Also, for the first 24 hours of the campaign, organizations are competing for $3,000 in cash bonus prizes!  The bonus prizes will award most donors and most funds raised. Donations will be matched up to $1,000 USD per donor, and each organization participating is eligible to receive up to $20,000 USD in matching funds.

100% Match Campaign for Kumamoto Earthquake One-Year Anniversary

100% Match Campaign for Kumamoto Earthquake One-Year Anniversary

In April 2016, a series of earthquakes, including one of 7.0 magnitude, struck Kumamoto, Japan  causing landslides and catastrophe. Thousands were injured and numerous buildings were destroyed. GlobalGiving partners were there to respond immediately providing water, first aid, and rescue to survivors. Donors on GlobalGiving jumped in to support our partners’ efforts. To date, more than 2,000 donors from around the world have come together to support the ongoing recovery efforts in Kumamoto.

Our partners have continued to stick by Kumamoto citizens providing long-term recovery and rebuilding efforts. To support these long-term earthquake recovery projects, GlobalGiving will be matching donations 100% in honor of the one-year anniversary. The 100% match opportunity begins on April 13, 2017 at 11:00:00 a.m. EDT. The campaign will end at 23:59:59 p.m. EST on December 31,2017 or when funds run out, whichever comes first.

Drum roll please… Announcing the 2017 Video Contest Winners!

Drum roll please… Announcing the 2017 Video Contest Winners!

Here at GlobalGiving we believe in the power of stories. And, in today’s digital world, it is more important than ever for nonprofits to be able to both tell and show their stories.

This year the GlobalGiving Video Contest received a record-setting 112 entries! We were thrilled to see your use of this important medium and it was extremely difficult to choose the top five entries — but here we go!

The 2017 grand prize winner for GlobalGiving’s Sixth Annual Video Contest is The Sweethearts Foundation, an incredible nonprofit based in South Africa which provides wheelchairs to men, women, and children in need. Want to find out how they do it? You’ll have to watch their video!

This year, our friends at the Social Impact Media Awards (SIMA) judged the top entries. SIMA is a nonprofit that celebrates social-documentary storytelling of excellence, screens films in communities and  classrooms worldwide, and connects international audiences and organizations  with the best global impact cinema.

Introducing the Little by Little Campaign!

Introducing the Little by Little Campaign!

Here at GlobalGiving we know there is strength in numbers and that small donations add up to big change. That is why this April we are introducing the Little by Little Matching Campaign to all Partners, Leaders, and Superstars.

Get ready to celebrate the power of small donations and the power of your crowd!

During the week of April 3rd to 7th, GlobalGiving will be matching donations up to $50 at 50% while the $50,000 in matching funds remain. At the end of the week, there will be $3,000 in bonus prizes for the top five fundraising projects. There will also be a 200% match for new recurring donations started during this week!