Archive for the ‘Trainings’ Category

 

Online Fundraising Academy: Fundraising Evaluation and Analysis

Posted by Alexis Nadin on May 1st, 2014

kaylanKaylan Christofferson, GlobalGiving’s Business Intelligence Analyst, joined us for the final session of the 2014 Online Fundraising Academy to talk about Fundraising Evaluation and Analysis. Kaylan and her team support GlobalGiving in financial goal setting and benchmarking and lead the charge in tracking annual progress and evaluating year-end results. She is responsible for compiling a weekly analysis of site activity and donations. She discussed the value of goal-setting and ongoing monitoring of fundraising activities and provided concrete tips to get started!

Session recording: https://www.anymeeting.com/WebConference-beta/RecordingDefault.aspx?c_psrid=EF56DA888348  

Session notes:

Fundraising Analysis

WHO should be using data to drive fundraising strategy?

  • If your organization has limited resources and if your organization is working for an important cause (which should be everyone!), you should be looking at data.
  • With limited resources, you need to use resources as efficiently as possible. 
  • If working for important cause, data can help to maximize effectiveness to generate more funds for your work

AdWords-Best-Practice_Loves-DataWHY should we use data?

  • Data analysis is using the numbers to help guide your actions, set fundraising goals, and measure progress so you can maximize funds to support your mission
  • When resources are limited, using your time efficiently and effectively is even more important!
  • Example: Look at time spent on different fundraising activities to compare how effective each activity is. Can see that board outreach is more time-efficient. This is not saying that you should only focus on your most efficient activity, but this can help you be more efficient and help you stay on track with your fundraising goals.

Fundraising Activity

Time Spent on Activity

Total Donations from Activity

Email outreach

10 hours

$1,000

Board outreach

3 hours

$1,000

Social media

5 hours

$300

WHEN should you use data to set goals?

  1. Before a particular fundraising campaign or event
  2. Annual strategic planning and throughout the year

Example 1: Set a goal before a particular campaign/event – Bonus Day

How much money can your organization raise on Bonus Day? (more…)

Online Fundraising Academy: Donor-Centered Retention Strategy

Posted by Alexis Nadin on April 24th, 2014

CCA_Brochure_6We were fortunate to have David Schaeffer, the Vice President of Development at the Children’s Cancer Association, join us for the eighth session of the Online Fundraising Academy! David has close to twenty years of fundraising experience, having worked in development for multiple organizations including Make A Wish Foundation, the American Cancer Society, and now, the Children’s Cancer Association. He is joining the Academy for the second year in a row to share his organization’s donor-centered approach to retention.

Watch the session recording here.

Session notes:

Children’s Cancer Association – A nonprofit based in Portland that provides support and joy to children with cancer and their families

Donor Retention – measure of how many donors continue to donate to your organization

  • High retention rate means you have a strong base of donors – the longer donors give, the more likely they will continue to give
  • Low retention rate means you have to keep finding new donors – difficult and expensive, not an effective use of money or time
  • This study Fundraising Effectiveness Project (FEP) found that:
    • Between 2006 and 2011, donor retention rates decreased by about 10%
    • Overall donor retention was 39% in 2012, down from 41% in 2011
    • Repeat donor retention was 61%
    • New donor retention was only 23%
    • Attrition eating into ability to retain donors – For every 100 donors gained, organizations lost 105 donors

Some causes of donor attrition

  • They have no memory of supporting the organization – make sure they know where they’re money is going; connect back to the mission
  • The organization asked for an inappropriate amount – create gift arrays starting with your organization’s average donation amount (the amount your donors like to give)
  • They were not reminded to give again – reach out to people at least 2x year to give them a chance to give
  • They didn’t feel connected – help them understand why they give
  • The organization didn’t tell them how donations were used

Ways to increase donor retention

  • Know who donors are, metrics, donor analysis for communications
  • 91 days is the lapsed period – if you don’t reach out to donors 91 days after their initial donation, you’ll most likely lose them. Need to acknowledge them right away.
  • Personalize your communication – build one-on-one relationships
  • Show donors how their funds help you achieve your mission
  • Send thank you letters
    • Be brief, personal
    • Include a story of a beneficiary, how donor dollars are being used, and give them a chance to contact you
    • Don’t ask for another gift – donor may not see it as a sincere thank you
  • Segment your communication to donors
    • Send specific communications to certain groups of donors (making sure it’s personalized)
    • Segment by past giving, zip code, age – send emails to people it’s most relevant to
  • Create a donor stewardship moves management plan

CCA Acknowledgment Standards
(more…)

Announcing the Storytelling Fund!

Posted by Alexis Nadin on April 17th, 2014

gg-storytelling-logo-croppedHere at GlobalGiving, we believe that good feedback loops are crucial to becoming an effective development organization.  In order to solve the world’s biggest problems, we must be Listening to constituents, peers, and experts; Acting on what we hear; and Learning from those experiences.   We want to help you to become more effective through this process as well!

We just launched our Effectiveness Dashboard to help you track and improve your own progress along this cycle.  One way your organization can earn points is by collecting feedback from those who benefit from your services.  You can’t listen to your community, act on what you hear, and learn from those experiences without first collecting feedback from the community where you do your work.

GlobalGiving’s Storytelling methodology asks community members:Tell us about a time when a person or an organization tried to change something in your community.”  Storytellers then answer a few basic questions about their story, and the tools we’ve developed can help you analyze those stories to inform your programs and help you better understand your community.

Storytelling Fund

To make this process a little easier, GlobalGiving is offering technical support and up to $2,000 to help your organization collect the feedback it needs through our Storytelling methodologyAs an added bonus, you’ll also earn points on your Effectiveness Dashboard!   The deadline to apply is May 17.

Storytelling Webinar

To help you develop a plan for collecting feedback within your community and to provide you with more details about the new Community Feedback Fund, GlobalGiving will be hosting a webinar on Wednesday, April 30 at 9 am EDT (Find this time in your city) and 3 pm EDT (Find this time in your city). Sign up for the webinar here.

Want to apply?  Here are the Terms and Conditions:

  • Only GlobalGiving Partners, Leaders, and Superstars with active projects on GlobalGiving.org are eligible to apply.
  • Organizations may apply for a maximum of $2,000 in funds to be used to cover costs specific to story collecting, and must include a draft budget for the support sought.
  • Organizations receiving the funds must use the GlobalGiving storytelling tool to collect these community stories.  All stories become part of the GlobalGiving’s open source database.
  • Storytelling Funds can be used to cover incremental costs for collecting stories, including:
    • Printing or copying the story form
    • Volunteer/scribe/storyteller incentives (but not regular staff salary)
    • Translation and transcription of the forms or stories
    • Workshop space rental
  • Funds will be sent after the first 100 stories are collected and entered into the Storytelling database.  It is the responsibility of the organization to notify GlobalGiving when the stories are collected and to submit receipts of the costs.
  • The first 100 stories must be collected before September 1, 2014 or GlobalGiving reserves the right to revoke the funds.
  • In addition to funding, recipients selected for this opportunity also receive:
    • A pre-collection call with a GlobalGiving storytelling expert to help design your story collection;
    • Participation in a training webinar on using the tool and analyzing the data for an unlimited number of staff;
    • Ongoing support from GlobalGiving storytelling experts while the initial storytelling is conducted;
    • One round of post-collection analysis.
  • The deadline to apply is May 17, 2014.

Can GlobalGiving Help You Become More Effective?

Posted by Alexis Nadin on April 17th, 2014

As you know, GlobalGiving offers a set of tools to help you raise funds from individual donors and progressive companies. But that’s only part of our mission. Our mission is to catalyze a marketplace for information, ideas and money, helping you access not only critical funding, but also critical tools and knowledge so that you can be as effective as possible with the resources you do have.

What do we mean by effectiveness? Well here’s what we’ve seen: whether in business, government or the nonprofit sector, the world’s most agile and adaptable organizations are learning organizations. They’re engaged in a continuous Cycle of Progress: listening, acting, learning, and repeating. (Sound a little like a core value you might have heard from us before?) These organizations are constantly honing what they do based on the best information they can get their hands on.

So that’s our mandate: we are working to create better ways for you to listen to your peers, your constituents, and researchers in your field, so that you can test those ideas, learn, and improve! We have reason to believe that by giving you opportunities to experiment and learn from real-time feedback through the GlobalGiving platform, we’ll be giving you the tools you need to experiment and improve your work in the community you serve! By giving you access to the kinds of tools and information that can inspire and accelerate this “Listen, Act, Learn. Repeat.”cycle, we believe we’re one step closer to helping you increase your own social impact on the ground.

This is why we’re introducing the Effectiveness Dashboard for GlobalGiving’s nonprofit partners. Find it by clicking on one of the Listen, Act, or Learn boxes on your main GlobalGiving dashboard (or click this link: https://www.globalgiving.org/dy/v2/pe/analytics/effectiveness.html). But before you panic… STOP! Don’t worry, we’re not creating a bunch of new hoops for you to jump through to demonstrate your effectiveness. We’re simply putting a new framework in place to track what you’re already doing.

EffectivenessScreenshot

The first 200 organizations that visit their dashboard and answer these 3 questions about it will receive a bonus $25 prize, just for checking it out. Visit your dashboard now!

Go to my Effectiveness Dashboard

Questions? Learn more about the Effectivness Dashboard in the FAQs here. This dashboard is very much in early stages, and you can expect that we’ll solicit your feedback to create the best tools and resources that help accelerate your progress in a way that does not distract from your work. Help us improve it by sharing your comments and questions by emailing projecthelp@globalgiving.org.

Ideally, as you Listen, Act, Learn. Repeat, you’ll be able to track your progress on the dashboard.  And as you’re demonstrating your progress toward effectiveness, we want to  provide you with the kind of exposure to assure the entire world knows it, so your funding can increase as you demonstrate your progress toward becoming more effective.  That’s why later this year, we will begin to incorporate your effectiveness into your Partner Rewards and your project ranking. Don’t worry, we will give you plenty of warning before any changes go into effect and we will continue to welcome your feedback and input when that happens.

Thanks for being part of this learning journey with us!

2014 Online Fundraising Academy – Supercharge your fundraising!

Posted by Alexis Nadin on January 29th, 2014

Are you looking to take your organization’s fundraising to the next level? Join us for a two-month online course designed to help you, our non-profit partner, supercharge your fundraising. Apply online by Friday, February 21. Hurry! There are only 45 spaces available.

You’re committed to making a difference in the world and you need money to do it. So you’ve asked everyone you can think of to give— your 3rd grade gym teacher, your best friend from college, your best friend from college’s dentist—we know how it goes.  But what’s next? What does it take to build a consistent and reliable base of donors? To establish valuable and lasting partnerships with companies? What do you need to do to get your organization’s fundraising to the next level?

That’s where the Online Fundraising Academy comes in! We’ve brought together fundraising professionals—experts in their organizations on donor communications, campaign fundraising, corporate relationship building, and more—to offer a small cohort of GlobalGiving partners personal, hands on fundraising training. See below for a complete list of speakers and sessions.

What is the Online Fundraising Academy?

  • A two-month course;
  • Made up of nine webinar sessions;
  • Taking place on Tuesdays at 11:00 am Washington, DC time in March and April.
  • A small cohort of organizations will be selected via an online application to participate.

Selected participants are required to:

  • Participate in at least seven of the nine webinar sessions;
  • Complete three homework assignments for the course, including crafting a Bonus Day strategy using a campaign strategy worksheet, drafting an appeal email, and creating a Facebook content calendar;
  • Provide feedback and recommendations to discussion group  members (discussion groups are made up of about 5 organizations); and
  • Participate in the May Bonus Day OR July Bonus Day and raise at least $1,000 (learn more in the 2014 Calendar).

$50 Online Fundraising Academy Bond

This year, we’re adding a slight twist to the Online Fundraising Academy. We’re charging a $50 bond for participation in this online course.

What is a bond? It is an amount that you pay up front in order to participate in the Academy. Your organization will receive the entire $50 back following the Academy if: you participate in at least seven Academy sessions, complete all three homework assignments  and raise at least $1,000 during the May or July Bonus Day!

What if we don’t raise $1,000 in the May or July Bonus Days? GlobalGiving will retain the $50 and apply the amount towards our matching fund, which is used to fund GlobalGiving’s Bonus Days and other fundraising promotions.

Why is GlobalGiving charging a bond this year? We know that the reason you’re considering the Online Fundraising Academy is because you want to increase the amount of donations coming into your organization. So, we would like to give you a little extra incentive to achieve that goal.

How do we pay the bond? The bond can be paid on GlobalGiving’s website here using a credit card or PayPal. You must submit payment for the bond by Friday, February 21st in order to participate in the Online Fundraising Academy.

When do we get the bond back? Once you succeed in raising $1,000 in the May or July Bonus Day, you will receive the $50 back as part of your next monthly disbursement from GlobalGiving.

Feedback from Last Year’s Participants

Last  year, 40 organizations participated in our first Online Fundraising Academy. Here is some feedback from last year’s participants:

Yes, we have learned a lot of experience… We are developing an enhanced donor experience platform, increasing our presence and social media communication and are planning many other changes based on the Academy. I cannot explain how useful this was for APOPO.”

“The course taught me a lot. Most immediately, it has inspired me to propose a major transformation plan for the organization, encompassing new board development and resource development strategies. Can’t wait to see how we move forward!”

Apply online by February 21st! Feel free to email Alexis Nadin at anadin@globalgiving.org with questions.

Academy agenda updated