Archive for the ‘Trainings’ Category

 

Have the Last Word: Develop an Effective Year-End Communications Plan

Posted by Alexis Nadin on November 4th, 2014

give hope smallThis holiday season, your organization will be competing with thousands of others for coveted space in email inboxes all over the world. It is estimated that nonprofit organizations send an average of SEVEN email fundraising appeals per subscriber during December. So how can your organization stand out? Will Frechette, GlobalGiving’s Digital Marketing Specialist, joined us for a webinar on October 29th to share share his experiences and some best practices. A recording of the webinar can be found here.

By using GlobalGiving’s very own core values of Listen, Act, Learn. Repeat (LALR), your organization can craft a story that sticks to people and stands out from the crowd.

First off, what makes a good story?

  1. Characters
    • Who is your protagonist? A staff member, a beneficiary or a donor?
    • Who or what is the antagonist? A global problem that your organization is tackling?
    • Who is your narrator? A staff member, a beneficiary or a donor? A unique perspective might be all your need to capture the attention of your donors!
  2. Plot
    • Create a storyline by sending multiple emails out over the course of the month
    • Start with an exposition. (An introduction to your characters, themes and what you want to accomplish with the donations).
    • Create rising action and build up to a climax. (Highlight the problem that your organization is facing).
    • Falling action and Resolution. (How have your donors helped to solve the problem and what will future donations do to help?). Their involvement will help solve the tension that you are building!

Listen to your:

  1. Audience – What are your donors telling you?
    1. Use email analytics to measure the success of each email. GlobalGiving’s web analytics is a helpful tool. You can measure the open rate, conversion rate, click-through rate, and average donation size.
  2. Peers – What are some of the successful practices of other nonprofits?

Best Practice #1 – Subject Lines

  • Be short & direct
  • 34 characters or less (emails on mobile phone browsers wrap after 34 characters)
  • Your subject line starts the story so make it attention grabbing!

Best Practice #2 – Bold, high-resolution images

  • Our studies show that bold, high-resolution images increase click-through rates by 44%!
  • A few examples of great photos here, here, and here!

Best Practice #3 – Calls to action!

  • Have a single call to action in each email!
  • This focuses your audience on taking a specific action.

Best Practice #4 – Send multiple messages

  • Although message volume increases in December, open and click-through rates don’t.
  • Plan to send many emails over the course of the month to build up support.
  • However, beware of email fatigue and donors unsubscribing.

Will 1Best Practice #5 – Incentives

  • Whenever possible, provide additional incentives for your audience to give.
  • GlobalGiving has our Year-End Campaign and a #GivingTuesday campaign for Microsoft YouthSpark eligible organizations only.

Act: Plan your story and plan your tests!

  • Plan your email storytelling campaign in advance. Use individual stories of staff on the ground, donors or beneficiaries, and make it part of a larger storytelling campaign!

Learn: Test what works and use past emails and campaigns as benchmarks!

  • Plan your tests and see what works best!
    • Test subject lines (measures open rates)
    • Protagonists (click-through & conversion rates)
    • Narrator (potentially all rates)
    • Call to action (click-through & conversion rate)
    • Images (click-through & conversion rate)

Will 2

Repeat: Remember what was successful and repeat in 2015!

  • Take notes of what works for your organization and repeat in 2015!
  • Join us for a webinar on Wednesday, January 21 reflect on lessons learned from 2014 year-end fundraising. Use data-driven techniques to analyze the results of your efforts and to make smart decisions about your communications and fundraising in 2015. Sign up here.

Final Parting words from Will:

  • The best stories are the ones you already tell
  • Subscribe to other nonprofit newsletters to learn best practices.
  • Be consistent over all media of communication!

Remember, GlobalGiving is offering two promotions to help you drive donation activity this December. Learn more about our Year-End Campaign and Microsoft YouthSpark #GivingTuesday to decide which campaign is right for your organization!

 

This post was written by Lucius Lee, Program Team Intern. 

Developing a Solid Year-End Fundraising Strategy

Posted by Alexis Nadin on October 24th, 2014

Tribute cardsWith the end of the year quickly approaching, here’s why you need to get your organization ready:

  • 20% of all online giving happens in December;
  • The average US nonprofit raises 35% of annual income in the last 3 months of the year; and
  • The next several months are filled with important dates that help you drive donations to your organization—Thanksgiving, #GivingTuesday, Christmas, and December 31!

According to Google, 47% of donors consider giving to multiple charities during the year-end season, so it is important to develop a strategy to make your organization stand out! To help you develop a solid year-end strategy, GlobalGiving hosted a webinar on Wednesday, October 22. We were joined by guests from four of our partners– Cathy King from Canines with a Cause, Elaine McLevie from Episcopal Refugee Network of San Diego, Sinead Chilton from School on Wheels, and Cindy Ballaro from Mothering Across Continents—who shared their tips for organizations preparing to make the most of year-end fundraising.

Download the Year-end fundraising strategy worksheet to start planning now! Watch the 9 am EDT webinar recording with Cathy and Elaine here.  Watch the 3 pm EDT webinar recording with Sinead and Cindy here.

Here are some tips to start developing your strategy:

  1. Goal Setting: Assess your funding needs, consider the amount you raised last year, how to raise those funds, and use data to help make decisions!
  2. Choose the right campaign: Campaigns create a sense of urgency and adds value for your donors. GlobalGiving is offering a Year-End Campaign with $10,000 in bonus prizes in the month of December. We’re also partnering with Microsoft to offering a #GivingTuesday matching campaign for YouthSpark eligible organizations. Select a campaign that best fits your organization’s needs!
  3. Make use of GlobalGiving’s Tools: Our beautiful tribute cards make fantastic holiday gift options, our fundraiser tool allows your supporters to fundraise for your project, and the recurring donations tool encourages your supporters to make a commitment to your project!
  4. Set objectives: GlobalGiving loves organizations that learn! Use the year-end campaigns to learn about your organization’s strengths and weaknesses, what communication methods worked best and much more.
  5. Choose fundraising captains: Create fundraising captains out of trusted supporters to help share the fundraising burden. Include them in your planning and provide them with information, tools and materials to succeed such as handy FAQ sheets that they can use to answer questions about your organization. Word-of-mouth advertising works best!
  6. Identify your network: Identify the different donor groups in your network and the different ways to reach out to them. E-mails might work well for some, while picking up the phone might work better for others!
  7. Develop an outreach strategy: Multi-channel fundraising works – communicate via different methods, capitalize on community and holiday events, and create non-monetary incentives to spur engagement. Get creative!
  8. Create a calendar: Important deadlines, goals and holidays help to keep your organization on track and focused on the important tasks.
  9. Create talking points: Great project reports, videos and photos help to keep your supporters engaged. Join Will Frechette, GlobalGiving’s Digital Marketing Specialist for a webinar:

Year-End Communications
Date: Wednesday, October 29
Times: 9 am EDT (Find this time in your city) and 3 pm EDT (Find this time in your city)
Webinar link: anymeeting.com/globalgivingus1
Sign up here.

Check out these tips from GlobalGiving’s partners:

canines with a causeCathy King from Canines with a Cause:

  • Send project reports on a monthly basis with compelling stories & good quality, emotional photos
  • Always thank your donors – make them feel special no matter the size of their donation
  • Tell donors about campaigns – they love when their dollars go further
  • Encourage recurring donors as they provide a steady source of income
  • Get supporters to create fundraisers for your projects– Canines for a Cause has 11 active fundraisers!
  • Make your communications personal –Canines with a Cause invites veterans in the program to write personal stories for reports and thank you notes

Elaine McLevie from Episcopal Refugee Network of San Diego:

  • Divide up your donor network and reach out to them with the right communication method
  • Maintain contact internally among your staff and volunteers to ensure that everyone is aligned on your goals and challenges
  • Contact your donors early so that they give early
  • Watch the GlobalGiving leaderboards for any last minute donation activity that might pinch those bonus awards from under your nose!
  • Videos and photos are very important to keep your supporters engaged, but be mindful of beneficiary privacy!

Sinead Chilton from School on Wheels:

  • bussyDevelop a consistent theme and message—School on Wheels used the slogan “Help Bussy stay warm this winter.” and an image of a school bus that had been used in previous communications to anchor the campaign.
  • Ask for a specific amount—School on Wheels told their donors they need to raise $5,000 and asked for $10 or more.
  • Use social media and your website to promote—consider a pop up on your website for your campaign!
  • Matching money works! School on Wheels found a generous donor who agreed to match donations to their year-end fundraising efforts. This motivated other donors to give.

Cindy Ballaro from Mothering Across Continents:

  • Set up a timeline in early November – Set up GlobalGiving project, website call out, email sends, social media messaging.
  • Give reminders—5 email messages, weekly Facebook posts, and last minute phone calls.
  • Offer incentives – Donors who gave $100 received a t-shirt.
  • Respond to challenges with transparency – When violence broke out in South Sudan, Mothering Across Continents shared the news with their supporters, who continued to give.

Please feel free to email us at projecthelp@globalgiving.org if you have any questions and we will be glad to assist!

This post was written by Lucius Lee, Program Team Intern. 

#GivingTuesday is going global – Get ready!

Posted by Alexis Nadin on October 2nd, 2014

Giving-tuesday_webIn the U.S., Black Friday and Cyber Monday traditionally kick off the holiday shopping season where retailers earn the more money than any quarter in the year. Launched in 2012, #GivingTuesday is a day-long campaign that aims to capture this spirit of generosity to help drive donations and volunteer hours during the holiday season!

#GivingTuesday falls on December 2nd this year and it is a call to action to find creative ways for your family, community, company or organization to give! Donations on #GivingTuesday grew 90% from 2012 to 2013. More than 10,000 nonprofits, companies, celebrities are already onboard in 2014. This movement has even gone global, with sister movements in 40 countries and regions, including Australia, New Zealand, Canada, the United Kingdom, Latin America and Singapore!

In the lead up to #GivingTuesday this year, GlobalGiving hosted a webinar featuring some very special guests – Melissa Cronin and Kait Sheridan from 92Y, one of the creators of #GivingTuesday here in the U.S., and Patricio Boyd from OurMark, from the #UnDiaParaDar movement in Latin America! Watch the webinar recording here.

Melissa shared 3 things that an organization can do to make the most of #GivingTuesday:

  1. Try something new! The most creative fundraising campaigns are usually the most successful.
  2. Engage your existing supporters. Make them a part of your project.
  3. And design a campaign that helps you reach out to new supporters!

Patricio shared insights into the effort to spread #GivingTuesday concept to Latin America with #undiaparadar (one day to give) and the movement’s efforts to elevate the culture of giving in Latin America:

  1. Make the most of corporate partner matching funds! Donors like when their donation goes further.
  2. It not all about the money. Blood donation drives, food and clothing drives are also an effective way of giving.
  3. Engage more volunteers. A volunteer today could become a donor tomorrow!

More information about #GivingTuesday and fundraising toolkits to get you started can be found on here and upcoming webinars can be found here. If you have any additional questions, please email givingtuesday@gmail.com.

Organizations in Latin America are encouraged to check out #undiaparadar’s website and to get involved in this regional movement.

Finally, stay tuned for upcoming announcements about GlobalGiving’s Year-End campaigns and how your organization can participate!

So save the date – December 2nd is #GivingTuesday 2014!

 

 This post was written by Lucius Lee, Program Team Intern. 

Make the most of 2014 year-end fundraising

Posted by Alexis Nadin on September 30th, 2014

year-end givingHave you had a chance to look at a calendar recently? October is just around the corner and here at GlobalGiving, we’re getting pumped. Because this time of year means one thing: year-end fundraising, baby! Why the excitement? Well, last year, GlobalGiving helped more than 1,500 organizations raise more than $7.1 million in November and December. That’s more than 32% of GlobalGiving’s total donation volume for the year!

And we’re not alone. According to Blackbaud’s Charitable Giving Report, the average organization raises 35% of their annual income in October, November, and December and industry-wide, almost 20% of online giving happens in the month of December.

Year-end giving through GlobalGiving’s website grew 39% between 2012 and 2013! Take a look at these stats to learn more about year-end giving on GlobalGiving:

  • More than 800,000 people visited GlobalGiving.org in November and December last year!
  • Of those visitors, 31,000 made close to 40,000 donations in November and December.
  • 81,000 gift cards were sold (two times what was sold last year!) for a several million dollars;
  • More than $1.4 million was raised through corporate cause marketing campaigns; and
  • About $785,000 came through employee giving portals.
  • More than $620,000 in donations were made as gifts using GlobalGiving’s tribute card feature; and
  • Almost 700 people signed up for recurring donations for a total of more than $29,000 a month!

What to expect in 2014

See? This year-end fundraising thing is a pretty big deal! So what do you need to do to get ready? Here are some important trends to make the most of this year.

1. Take advantage of important dates. It’s no coincidence that November and December are the biggest giving months of the year. In the U.S., all tax deductible donations to non-profits must be made before the end of the year (Dec. 31st) to be eligible for deduction from 2014 taxes.

December is also the month of popular American holidays such as Christmas and Hanukkah. Last year, Americans spent $600 billion on and off-line during the holiday shopping season; 3.8% more than the year before. And online sales continued to sky-rocket. Online shoppers spent 20% more on Cyber Monday (the largest online spending day in history!) in 2013 compared to the previous year.

Take advantage of these important dates:

  • November 27: Thanksgiving Day
  • November 28: Black Friday
  • December 1: Cyber Monday
  • December 2: #GivingTuesday, a daylong effort in the U.S. to help charities raise money online during the holiday shopping season (Giving was up 90% from 2012!)
  • December 18 – 24: The week before Christmas (retailers traditionally see a surge in sales during this time)
  • December 29, 30, 31: The biggest fundraising days of the year!

2. Remember, you aren’t the only one asking your supporters. According to Google, 47% of donors visited multiple nonprofit websites before making their year-end giving decisions. So start now! The same study found that donation-related searches increased 30% in August and September. This fall, make sure you are taking steps to stand out.

3. Develop a bullet-proof communications plan and a compelling story. It is important to create a multi-channel strategy that incorporates social media and your organization’s website but keep in mind that email is still the number one driver of online donations, generating 35% of gifts. And 81% of donors say impact was the biggest consideration when making a donation. Your year-end communications plan should feature compelling photos and stories that convey your organization’s impact.

4. Make data driven decisions. Earlier this year, GlobalGiving rolled out our Analytics Dashboard, a feature that allows you to keep track of the number of people who visit your project pages, open your reports, and donate to your cause. Use this and other data to make smart decisions about your year-end strategy.

GlobalGiving has got your back this holiday season!

  • Create a solid year-end fundraising strategy. Join us for these upcoming training opportunities.

Developing a Solid Year-End Fundraising Strategy
Date: Wednesday, October 22
Times: 9 am EDT (Find this time in your city) and 3 pm EDT (Find this time in your city)
Webinar link: anymeeting.com/globalgivingus1
Sign up here.

Year-End Communications
Date: Wednesday, October 29
Times: 9 am EDT (Find this time in your city) and 3 pm EDT (Find this time in your city)
Webinar link: anymeeting.com/globalgivingus1
Sign up here.

  • Capitalize on fundraising tools. GlobalGiving’s tribute card feature allows donors to make a donation to your project as a gift for someone special this holiday season. Our fundraiser tool allows your advocates to raise funds to support your year-end fundraising efforts.
  • Participate in a fundraising promotion. We’re offering $10,000 in prizes in the Year-End Campaign to the organizations that raise the most money this December. Organizations must raise at least $3,000 from at least 30 donors to qualify. Learn more here. YouthSpark eligible organizations also have the opportunity to participate in Microsoft’s #GivingTuesday matching campaign. Stay tuned for more details coming soon!

Resource round up

Don’t just take it from us! Learn what others are saying about year-end fundraising. We’ve gathered the best articles and trainings from our peers here:

Protect Your Organization Against Fraud

Posted by Alexis Nadin on August 24th, 2014

Online fundraising is a powerful tool for good! But, unfortunately, as online giving becomes more common, nonprofits are becoming targets for online scams using stolen credit cards and fake checks. GlobalGiving has developed robust systems to protect our partners from fraudulent donations but we believe there’s more we can do to raise awareness about potential risks within the nonprofit community. On Wednesday, August 20th, we hosted a webinar to shed light on the different types of fraudulent activity that we have encountered, to share the mechanisms that we have put in place to protect our partners, and to propose steps your organization can take to safeguard against these scams.

The webinar was hosted by Nick Hamlin, GlobalGiving’s Business Intelligence Analyst, who leads the charge in identifying irregular activity and reversing fraudulent donations. We were also joined by Rebecca Davis, the Founder of Rebecca Davis Dance Company (RDDC), who offered to share her organization’s experience with fraud to help other organizations identify risky activity.

You can watch a recording of the webinar here. (You can earn a “Listen” point on your effectiveness dashboard by watching this recording!) Check out a brief summary is provided below.

Why worry about fraud?

Non-profits rely on trust, time, and funding to accomplish their mission but fraud can compromise all three and reduce your impact!

Stolen credit cardsFour Common Types of Fraudulent Activity:

Stolen Credit Card Testing

  • What happens?
    • Fraudsters obtain lists of stolen credit card numbers
    • Before using them, they need to test if they work
    • Make a small donation on GG before larger purchases elsewhere
    • Small transactions (usually 10-50 USD)
    • Donors you’ve never heard of before
    • Strange email addresses
  • How is GG protecting my organization from this?
    • Our system rejects many stolen cards automatically
    • Automatic regular scans to identify donations that succeeded
    • Preemptive reversals and notifications to you
    • Known fraudsters are no longer allowed to use GG

Reversal

Fake Large Donor (more…)

Fundraising Experiments using your Analytics Dashboard

Posted by Alexis Nadin on July 28th, 2014

Earlier this year, GlobalGiving announced a new Analytics Dashboard– a feature designed to give you insight into your GlobalGiving project and report activity. Nick Hamlin, GlobalGiving’s Business Intelligence Analytst, joined us to talk about ways that organizations can use this tool to analyze their GlobalGiving activity and design experiments to improve communications and fundraising efforts.

Watch the webinar recording here. Check out a summary of the session below.

Why should you care about data?

Have you ever said to yourself “There’s never enough time, money, or resources to have the impact we’d like!” Well, with good data you’ll be able to make the greatest impact with the resources you DO have!

Running a non-profit organization is like driving a car

You only have one tank of fuel and limited time to arrive at destination. Without a map, you find yourself driving around lost and in search of your destination. That wastes time and gas! With a map, you have a clear path to get where you need to go as quickly and efficiently as possible!

Data is like a map. It will help your organization work effectively and use their resources efficiently. It can help you see where you need to go, how to get there as quickly as you can, and help you use your resources as efficiently as possible.

Use your Analytics Dashboard to analyze your fundraisingAnalytics dashboard link

Access your Analytics Dashboard from the Project Entry System dashboard. See a complete summary of the information that is available in the Analytics Dashboard here. Visit your Analytics Dashboard here.

Design an experiment to identify areas for increased potential

  1. Identify a specific metric that you would like to improve—time on project page, number or project reports opened, etc.
  2. Formulate a hypothesis using an “if à then”  statement
  3. Make one specific, isolated change to your project or your next report on GlobalGiving– such as replacing the main photo, changing the title, or trying something new with the subject line. It is best to make these changes one at a time, so you can isolate what factor is responsible for an increase or decrease in your metrics.

Example 1

Hypothesis: If I make a change to my project page, visitors will stay on it longer.

Steps:

  1. Make a change to your project page. Try not to do this during other campaigns so you can make sure that the difference in results you gather are due to that change and not due to the campaign.
  2. Use the slider to compare the average time on the page before you made the change to after you made the change by examining different time periods

Example: Make a change to project page on February 14th

Result: You can see that the average time on page has increased after you made the change – showing that the change you made was successful at holding donor’s attention for longer!

example 1Example 2

Hypothesis: If we do an outreach campaign via Facebook, more people will donate to our project through Facebook than in the past.

Steps:

  1. Start reaching out to supporters on Facebook
  2. Use the slider to compare your top donation sources before and after the campaign. Does the proportion of Facebook donors increase?

Example: Same time of year, different strategy

Result: You can see that the number of donors who arrived at your project page by Facebook has increased by a significant amount. Reaching out to people by Facebook was a success!

example 2Example 3

Hypothesis: My last report didn’t get a very good open rate. If I change the tone of my subject line, more people will open my report.

Steps:

  1. When you send your next report, include a subject line that gives people a concrete or intriguing reason to open your report.
  2. Compare the open rates for each report as a percentage of how many people received the message to see if your subject line helped.

Example: Let’s try a better subject line

Result: You can see that the open rate nearly doubled with the more exciting, more informative subject line! A future experiment could be trying to increase the click through rate by offering multiple links to the GlobalGiving page throughout the email, or by making the report as engaging and inspiring as possible.

example 3Got ideas? Now it’s your turn to start creating hypotheses and experiments to improve your fundraising on GlobalGiving. Share your experiments, results, and learnings on the Project Leader Facebook group.

If you have any questions, please email us at projecthelp@globalgiving.org.

——–

Get Effectivness Points for watching this recording!

You even get credit on your Effectiveness Dashboard for listening to webinars! So everyone who listens to this webinar, even the recording of it, will receive a point for “Listen.” Again, the link to the webinar recording: https://www.anymeeting.com/WebConference-beta/RecordingDefault.aspx?c_psrid=EF58DC85834F

Day 2 Recap – Summit on Social Media and Online Giving

Posted by Alexis Nadin on July 15th, 2014
Jai Bhujwala, VP, Online & Retail Giving, GiveIndia

Jai Bhujwala, VP, Online & Retail Giving, GiveIndia

Did you miss GlobalGiving’s Summit on Social Media and Online Giving in New Delhi? Don’t worry! We’ve provided a brief recap of the second day, which focused on strategies and techniques for raising funds online. Check out the Twitter conversation and the event photos online.

Online Community & Social Fundraising: India 2.0Session Presentation

Jai Bhujwala, VP, Online & Retail Giving, GiveIndia
Fundraising has evolved with the invention of the internet. Is it no longer a one-way effort of gathering contributions by soliciting donations. Instead, Fundraising 2.0 is an effort to empower your supporters to raise funds using their networks and communities. Jai shares GiveIndia’s tips for harnessing the power of this new phenomenon to raise funds for your organization.

Corporate Engagement in India

Shefali Arora, Account Planner, Google IndiaSession Presentation

Namrata Rana, Director, FuturescapeSession Presentation

Moderator: Courtney Eskew, Senior Partner Services Associate, GlobalGiving

Panel Discussion: Corporate Engagement in India

Panel Discussion: Corporate Engagement in India

What can happen when the interests of companies and nonprofits collide? Shefali Arora shared five exciting ways that Google is working with NGOs in India and around the world including the Global Impact Awards, GooglersGive, GoogleServe, The NGO Consultant, and Google Ad Grants. Namrata Rana spoke about an exciting new law in India that requires Indian companies to donate 2% of their net profits to Indian NGOs.

Turning Volunteers into Long-Term AdvocatesSession Presentation

Vishal Talreja, CEO & Co-Founder, Dream a Dream
Dream a Dream has successfully engaged hundreds of volunteers over the past several years, including hundreds of corporate volunteers who have become lasting advocates for the organization. Vishal shared insights about the volunteer lifecycle that he has seen at Dream a Dream and provided tips for developing a volunteer engagement strategy.

Building Lasting Donor Relationships

Nandita Mishra, Director of Programs, South Asian Fund Raising Group (SAFRG) – Session Presentation

Priyanka Singh, Chief Executive, Seva Mandir – Session Presentation

Elsa Varghese, Officer – Grants and Communications, Mumbai Mobile Creches – Session Presentation

Moderator: Neeharika Tummala, India Field Representative, GlobalGiving

Attracting donors is one thing, but getting them to continue give is a whole new challenge. Panelists shared their organizations’ secrets to engaging long-term donors: developing a strong donor stewardship plan, building meaningful relationships, showing recognition and appreciation, and communicating impact regularly.

K. Thiagarajan, Agastya International Foundation on Effective Campaign Fundraising

K. Thiagarajan, Agastya International Foundation on Effective Campaign Fundraising

Effective Campaign Fundraising

K. Thiagarajan, Chief of Operations, Agastya International Foundation – Session Presentation

Vasumathi Sriganesh, Founder/CEO, QMed Knowledge Foundation – Session Presentation

Shalia Brijnath, Chairman, Aasraa Trust – Session Presentation

Moderator: Michael Gale, Senior Program Manager, GlobalGiving

These panelists have raised lakhs of rupees from one-month fundraising campaigns! Shaila Brijnath reminded us that if you don’t ask, people won’t give. She talked about the power of hard work and passion in developing a fundraising campaign. K. Thiagarajan shared how to develop a successful campaign strategy and how to leverage trusted donor relationships. Vasumathi Sriganesh wrapped up the session with a discussion about overcoming challenges in online fundraising.

How to Tell Compelling Stories OnlineSession Presentation

GlobalGiving Team at the end of the Summit

GlobalGiving Team at the end of the Summit

Kyla Johnson, Communications Associate, Educate Girls

A picture may be worth a thousand words, but a powerful story is priceless. Kyla Johnson shared how Educate Girls uses inspiring stories and reports to motivate donors to give. She provided practical tips for telling engaging stories that keep your network engaged.

Question or comments? Keep the conversation going using the hashtag #SMG14 on Twitter.

Day 1 Recap – Summit on Social Media and Online Giving

Posted by Alexis Nadin on July 15th, 2014

Did you miss GlobalGiving’s Summit on Social Media and Online Giving in New Delhi? Don’t worry! We’ve provided a brief recap of the first day, which focused on using social media to further your cause online, below. Check out the Twitter conversation and the event photos online.

Mobilizing Youth: Transforming Dialogue to ActionSession presentation

Ritu Sharma on Social Media Strategy

Ritu Sharma on Social Media Strategy

Samyak Chakrabarty, Managing Director, Electronic Youth Media Group & Chief Youth Marketer, DDB Mudra Group
India’s youth aren’t waiting for change to happen – the time is now. How can NGOs leverage the energy of today’s engaged youth to strengthen their organizations and ultimately make a difference both on and offline? Samyak Chakrabarty, one of India’s foremost experts on youth engagement and marketing, shared insights based on his research on youth in India.

Social Media Strategy: How to Think About Social Media as Part of an Integrated Market Strategy – Session Presentation

Ritu Sharma, Director and Co-Founder, Social Media for Nonprofits
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Ritu proposed a four step plan: identify your audience; recruit supporters; engage your audience; and activate your superfans.

Deepa Saptnaker on LinkedIn for NGOs

Deepa Saptnaker on LinkedIn for NGOs

LinkedIn for NGOs - Session Presentation

Deepa Saptnaker, Head of Communications – India & Hong Kong
More than 26 million Indian professionals and hundreds of millions of individuals around the globe use LinkedIn to facilitate meaningful connections, making it the world’s largest professional networking site. Is your organization using LinkedIn to connect with volunteers, board members, new staff, and supporters on LinkedIn? Deepa Saptnaker shared best practices for strengthening your organization’s brand, building and engaging your network, and leveraging your networks on LinkedIn. Learn more about nonprofits.linkedin.com.

Drive Change with Online Advertising: Google Ad GrantsSession Presentation

Mohita Mathur, Google-Give Team, Google
More than 14,000 organizations are using Google Ad Grants globally to drive change using online advertising. This program provides eligible nonprofits, ranging in scope and focus from healthcare to arts and culture, with free advertising via Google AdWords to attract volunteers and supporters online. Indian nonprofits can learn more about http://www.google.co.in/grants/apply.html.

Measuring What Matters: Do-It-Yourself Analytics with Syed Khalid Jamal

Measuring What Matters: Do-It-Yourself Analytics with Syed Khalid Jamal

Measuring What Matters: Do-It-Yourself AnalyticsSession Presentation

Syed Khalid Jamal, Digital Communications Manager, U.S. Department of State’s Education USA Program
We gather data to determine what is effective and to improve our efficiency. Data helps us fix what’s broken and it helps us find our advocates, ambassadors, and heroes online. Syed shared what to measure—reach, engagement, competitive data, sentiment, and conversions—and how.

Creating a Movement Through Social MediaSession Presentation

Lavanya Madhyanam, National Development Associate, Teach for India
More than 470,000 people have joined Teach for India’s movement via social media. Using campaigns on Facebook and Twitter, Teach for India is sparking an important conversation about education in India and engaging a large network of fellows, donors, and supporters. Lavanya shared tips for building a brand on social media.

Experiments in Mobile: The Next FrontierSession Presentation

Priyanka Batra, Former Presdient – Delhi, Make a Difference, Anshal Jain, Delhi Fundraising Team, Make a Difference

That piece of metal in your back pocket can help you do a lot more than make calls – it can be a transformative instrument for social change. Make A Difference shared their mobile application, Donut, which they designed to engage Indian youth.

Panel Discussion: Turning Failure into Success

Panel Discussion: Turning Failure into Success

Turning Failure into Success

Sonali khan, Vice President & India country Director, Breakthrough
Tejas Patel, coordinator – Digital Partnerships, Amnesty International, India
Anshu Gupta, Founder and Director, GOONJ
Moderator: Shabnam Aggarwal, CEO, Perspectful Advisors
When we talk about failure, it’s often in the context of what we did wrong. But it’s important to see failure as just a stepping stone on the path to success. In this session, leaders in prominent Indian organizations Amnesty International, Breakthrough, and GOONJ shared how their organizations have embraced opportunities to learn and grow from failure and created a “failure-friendly” culture that encourages experimentation.

Question or comments? Keep the conversation going using the hashtag #SMG14 on Twitter.

Top Take Aways from Summit on Social Media and Online Giving

Posted by Alexis Nadin on July 15th, 2014
Rita Soni, CEO, NASSCOM Foundation

Rita Soni, CEO, NASSCOM Foundation

The GlobalGiving team was thrilled to host our first ever two-day Summit on Social Media and Online Giving in New Delhi at the beginning of July. The event was presented in collaboration with Social Media for Nonprofits, the premiere global event series on social media for social good.

I think Deepa Ranganathan put it well when she said:

@SinfullyAlive: It’s unbelievable and inspiring to be in the company of such changemakers representing orgs doing incredible work doing what they do #SMG14

More than 150 nonprofit professionals and fundraising and communications practitioners came from all over India and South Asia to learn how to collaborate to find ways to tackle their funding needs and further their causes using online tools and social media.

Weren’t able to join the Summit? Don’t worry! Here are some important take aways from the event’s Twitter conversation. See the complete Twitter conversation at http://bit.ly/1j0j9Pk . Stay tuned for a summary of Day 1 and 2 coming soon on the Tools & Training Blog

Participants engaged in group discussion

Participants engaged in group discussion

@socialgoodR: Want to have great campaign fundraising? Communication is the key. #smg14#ngopic.twitter.com/ZXQarrqag4

‏@sudeshna09: Use #scheduling tools like #HootSuite to keep your #twitter#engagement regular even while you’re traveling – @ritusharma1#sm4np#SMG14

@ritusharma1: People give from heart, not from rational thinking, communicate impact & use compelling positive images. #smg14 pic.twitter.com/pkkedhXMj4

@sudeshna09:  “Do not refrain from evoking #emotional response from #audience”: Kyla Johnson @educategirls on #storytelling #SMG14 pic.twitter.com/AAsPtF1iOf

@marcmaxson:  13% of donors leave bc they aren’t thanked within first 48hrs… Wow. NGOs thank your donors! #realtalk #SMG14 @KBradd @sudeshna09

@priyakamal: #SMG14 Make the #donate button on ur org website most visible

@socialgoodR: New @CSR law in India means potentially billions of rupees will now be available from the nation’s most profitable co’s. #SMG14

@fattechy: If you do not ask, people will not give, says shalia brijnath of @AasraaTrust on effective #campaign#fundraising #SMG14

Question or comments? Keep the conversation going using the hashtag #SMG14 on Twitter.

Securing Monthly Donations Online – Recurring Donations

Posted by Sylvia Lorenzini on June 30th, 2014

Webinar link: https://www.anymeeting.com/WebConference-beta/RecordingDefault.aspx?c_psrid=EF57D781824B

Guest speaker: Chris Hines, from Apopo US

Why do recurring donations matter?

Because they are a consistent and reliable source of income! Recurring donors are your most loyal supporters. Once a donor signs up, they give on average for 8 consecutive months, and the main cause of cancelation is expired credit cards.

A little background on Apopo

Apopo trains rats to detect landmines and TB in Tanzania and Mozambique. Their Adopt a HeroRAT campaign where donors could “adopt” a rat was starting to stagnate. Donors would get updates and pictures, but no interaction or social media engagement. So, Apopo launched a new recurring donation experience with myapopo.org, a personalized, engaging platform for donors.

apopo

Experimenting to increase recurring donations!

-Testing on the website homepage

  • Support button – changed the color, background, and added small animation to the button and found that it drew more clicks and a higher percentage of website visits
  • “Help us save lives” banner – moved up the banner higher on the homepage and received more clicks and more donations

-Testing on donation page

  • Donation pictures – saw increase in recurring donations when switched the Adopt image. Always test new images to see which ones attract the most clicks
  • Donation amounts – track how many donations received for the amounts and descriptions given
  • Default to monthly donation instead of annual donation – Focus more on monthly donations and had more engagement and less cancellation
  • Put video on page to better explain recurring donations
  • Added other currencies to donation pages to make it easier for more donors to give
  • Got feedback that PayPal page discouraged donors from giving. Made changes and got a higher completion rate for recurring donations

-Testing communication frequency

  • Allow donors to choose how frequently they want to get emails – give more options to customize for donors
  • FB sharing link on top right – to make donors feel comfortable sharing stories on FB, Apopo provided examples of what stories will be shared that has increased FB sharing among donors

-Testing subject lines

  • Fun, mysterious, unique subject lines got higher open and click through rates

Lessons learned

  • Plan campaigns well in advance and know when communications are going out
  • Inspire, motivate and engage donors so they feel more involved and get others to join
  • Bring in more interactive, fun elements
  • Reward recurring donors with exclusive content – make donors feel like they’re getting something in return
  • Keep testing!

How much did experimentation cost? The A/B testing that Apopo did cost only Chris’ time. There are a lot of free tools you can use to do A/B testing including tools on GlobalGiving and on Optimizely.

How GlobalGiving Doubled Recurring Donations

GlobalGiving experimented with different calls-to-action to get one-time donors to upgrade to monthly recurring donations. Here are the three types of calls-to-action GlobalGiving put on donor’s shopping cart pages:

–          Simple call to action

–          Call-to-action offering different match percentages for new recurring donations

–          A group offer, so the more people who upgraded got a higher match percentage

We found that the group offer with the 75% match drove the highest number of upgrades.

Here’s a blogpost explaining more on how we doubled recurring donations on our site: http://tools.blog.globalgiving.org/2012/07/31/how-to-double-your-recurring-donations/

What did we learn?

Never Settle! Always keep experimenting to improve your fundraising. Run your own recurring donation experiments. Look at how you communicate with your recurring donors. And take advantage of week-long recurring donation matching opportunities on GlobalGiving.

 

All the best,

Jen Masutani