Archive for the ‘Trainings’ Category

 

Make the most of 2014 year-end fundraising

Posted by Alexis Nadin on September 30th, 2014

year-end givingHave you had a chance to look at a calendar recently? October is just around the corner and here at GlobalGiving, we’re getting pumped. Because this time of year means one thing: year-end fundraising, baby! Why the excitement? Well, last year, GlobalGiving helped more than 1,500 organizations raise more than $7.1 million in November and December. That’s more than 32% of GlobalGiving’s total donation volume for the year!

And we’re not alone. According to Blackbaud’s Charitable Giving Report, the average organization raises 35% of their annual income in October, November, and December and industry-wide, almost 20% of online giving happens in the month of December.

Year-end giving through GlobalGiving’s website grew 39% between 2012 and 2013! Take a look at these stats to learn more about year-end giving on GlobalGiving:

  • More than 800,000 people visited GlobalGiving.org in November and December last year!
  • Of those visitors, 31,000 made close to 40,000 donations in November and December.
  • 81,000 gift cards were sold (two times what was sold last year!) for a several million dollars;
  • More than $1.4 million was raised through corporate cause marketing campaigns; and
  • About $785,000 came through employee giving portals.
  • More than $620,000 in donations were made as gifts using GlobalGiving’s tribute card feature; and
  • Almost 700 people signed up for recurring donations for a total of more than $29,000 a month!

What to expect in 2014

See? This year-end fundraising thing is a pretty big deal! So what do you need to do to get ready? Here are some important trends to make the most of this year.

1. Take advantage of important dates. It’s no coincidence that November and December are the biggest giving months of the year. In the U.S., all tax deductible donations to non-profits must be made before the end of the year (Dec. 31st) to be eligible for deduction from 2014 taxes.

December is also the month of popular American holidays such as Christmas and Hanukkah. Last year, Americans spent $600 billion on and off-line during the holiday shopping season; 3.8% more than the year before. And online sales continued to sky-rocket. Online shoppers spent 20% more on Cyber Monday (the largest online spending day in history!) in 2013 compared to the previous year.

Take advantage of these important dates:

  • November 27: Thanksgiving Day
  • November 28: Black Friday
  • December 1: Cyber Monday
  • December 2: #GivingTuesday, a daylong effort in the U.S. to help charities raise money online during the holiday shopping season (Giving was up 90% from 2012!)
  • December 18 – 24: The week before Christmas (retailers traditionally see a surge in sales during this time)
  • December 29, 30, 31: The biggest fundraising days of the year!

2. Remember, you aren’t the only one asking your supporters. According to Google, 47% of donors visited multiple nonprofit websites before making their year-end giving decisions. So start now! The same study found that donation-related searches increased 30% in August and September. This fall, make sure you are taking steps to stand out.

3. Develop a bullet-proof communications plan and a compelling story. It is important to create a multi-channel strategy that incorporates social media and your organization’s website but keep in mind that email is still the number one driver of online donations, generating 35% of gifts. And 81% of donors say impact was the biggest consideration when making a donation. Your year-end communications plan should feature compelling photos and stories that convey your organization’s impact.

4. Make data driven decisions. Earlier this year, GlobalGiving rolled out our Analytics Dashboard, a feature that allows you to keep track of the number of people who visit your project pages, open your reports, and donate to your cause. Use this and other data to make smart decisions about your year-end strategy.

GlobalGiving has got your back this holiday season!

  • Create a solid year-end fundraising strategy. Join us for these upcoming training opportunities.

Developing a Solid Year-End Fundraising Strategy
Date: Wednesday, October 22
Times: 9 am EDT (Find this time in your city) and 3 pm EDT (Find this time in your city)
Webinar link: anymeeting.com/globalgivingus1
Sign up here.

Year-End Communications
Date: Wednesday, October 29
Times: 9 am EDT (Find this time in your city) and 3 pm EDT (Find this time in your city)
Webinar link: anymeeting.com/globalgivingus1
Sign up here.

  • Capitalize on fundraising tools. GlobalGiving’s tribute card feature allows donors to make a donation to your project as a gift for someone special this holiday season. Our fundraiser tool allows your advocates to raise funds to support your year-end fundraising efforts.
  • Participate in a fundraising promotion. We’re offering $10,000 in prizes in the Year-End Campaign to the organizations that raise the most money this December. Organizations must raise at least $3,000 from at least 30 donors to qualify. Learn more here. YouthSpark eligible organizations also have the opportunity to participate in Microsoft’s #GivingTuesday matching campaign. Stay tuned for more details coming soon!

Resource round up

Don’t just take it from us! Learn what others are saying about year-end fundraising. We’ve gathered the best articles and trainings from our peers here:

Protect Your Organization Against Fraud

Posted by Alexis Nadin on August 24th, 2014

Online fundraising is a powerful tool for good! But, unfortunately, as online giving becomes more common, nonprofits are becoming targets for online scams using stolen credit cards and fake checks. GlobalGiving has developed robust systems to protect our partners from fraudulent donations but we believe there’s more we can do to raise awareness about potential risks within the nonprofit community. On Wednesday, August 20th, we hosted a webinar to shed light on the different types of fraudulent activity that we have encountered, to share the mechanisms that we have put in place to protect our partners, and to propose steps your organization can take to safeguard against these scams.

The webinar was hosted by Nick Hamlin, GlobalGiving’s Business Intelligence Analyst, who leads the charge in identifying irregular activity and reversing fraudulent donations. We were also joined by Rebecca Davis, the Founder of Rebecca Davis Dance Company (RDDC), who offered to share her organization’s experience with fraud to help other organizations identify risky activity.

You can watch a recording of the webinar here. (You can earn a “Listen” point on your effectiveness dashboard by watching this recording!) Check out a brief summary is provided below.

Why worry about fraud?

Non-profits rely on trust, time, and funding to accomplish their mission but fraud can compromise all three and reduce your impact!

Stolen credit cardsFour Common Types of Fraudulent Activity:

Stolen Credit Card Testing

  • What happens?
    • Fraudsters obtain lists of stolen credit card numbers
    • Before using them, they need to test if they work
    • Make a small donation on GG before larger purchases elsewhere
    • Small transactions (usually 10-50 USD)
    • Donors you’ve never heard of before
    • Strange email addresses
  • How is GG protecting my organization from this?
    • Our system rejects many stolen cards automatically
    • Automatic regular scans to identify donations that succeeded
    • Preemptive reversals and notifications to you
    • Known fraudsters are no longer allowed to use GG

Reversal

Fake Large Donor (more…)

Securing Monthly Donations Online – Recurring Donations

Posted by Sylvia Lorenzini on June 30th, 2014

Webinar link: https://www.anymeeting.com/WebConference-beta/RecordingDefault.aspx?c_psrid=EF57D781824B

Guest speaker: Chris Hines, from Apopo US

Why do recurring donations matter?

Because they are a consistent and reliable source of income! Recurring donors are your most loyal supporters. Once a donor signs up, they give on average for 8 consecutive months, and the main cause of cancelation is expired credit cards.

A little background on Apopo

Apopo trains rats to detect landmines and TB in Tanzania and Mozambique. Their Adopt a HeroRAT campaign where donors could “adopt” a rat was starting to stagnate. Donors would get updates and pictures, but no interaction or social media engagement. So, Apopo launched a new recurring donation experience with myapopo.org, a personalized, engaging platform for donors.

apopo

Experimenting to increase recurring donations!

-Testing on the website homepage

  • Support button – changed the color, background, and added small animation to the button and found that it drew more clicks and a higher percentage of website visits
  • “Help us save lives” banner – moved up the banner higher on the homepage and received more clicks and more donations

-Testing on donation page

  • Donation pictures – saw increase in recurring donations when switched the Adopt image. Always test new images to see which ones attract the most clicks
  • Donation amounts – track how many donations received for the amounts and descriptions given
  • Default to monthly donation instead of annual donation – Focus more on monthly donations and had more engagement and less cancellation
  • Put video on page to better explain recurring donations
  • Added other currencies to donation pages to make it easier for more donors to give
  • Got feedback that PayPal page discouraged donors from giving. Made changes and got a higher completion rate for recurring donations

-Testing communication frequency

  • Allow donors to choose how frequently they want to get emails – give more options to customize for donors
  • FB sharing link on top right – to make donors feel comfortable sharing stories on FB, Apopo provided examples of what stories will be shared that has increased FB sharing among donors

-Testing subject lines

  • Fun, mysterious, unique subject lines got higher open and click through rates

Lessons learned

  • Plan campaigns well in advance and know when communications are going out
  • Inspire, motivate and engage donors so they feel more involved and get others to join
  • Bring in more interactive, fun elements
  • Reward recurring donors with exclusive content – make donors feel like they’re getting something in return
  • Keep testing!

How much did experimentation cost? The A/B testing that Apopo did cost only Chris’ time. There are a lot of free tools you can use to do A/B testing including tools on GlobalGiving and on Optimizely.

How GlobalGiving Doubled Recurring Donations

GlobalGiving experimented with different calls-to-action to get one-time donors to upgrade to monthly recurring donations. Here are the three types of calls-to-action GlobalGiving put on donor’s shopping cart pages:

–          Simple call to action

–          Call-to-action offering different match percentages for new recurring donations

–          A group offer, so the more people who upgraded got a higher match percentage

We found that the group offer with the 75% match drove the highest number of upgrades.

Here’s a blogpost explaining more on how we doubled recurring donations on our site: http://tools.blog.globalgiving.org/2012/07/31/how-to-double-your-recurring-donations/

What did we learn?

Never Settle! Always keep experimenting to improve your fundraising. Run your own recurring donation experiments. Look at how you communicate with your recurring donors. And take advantage of week-long recurring donation matching opportunities on GlobalGiving.

 

All the best,

Jen Masutani

 

How to Collect Stories from Your Community

Posted by Alexis Nadin on May 5th, 2014

Last week, GlobalGivng staff Britt Lake, Marc Maxson, and Sarah Hennessy held a webinar on the recently announced Storytelling Fund. We reviewed some definitions and background on feedback, learned more about using the Storytelling Tool, and finally learning about applying to the Storytelling Fund.

Watch the recording here.

What is Feedback? Why is it important?

Collecting feedback is an important way for you to gather information from your community to improve the services you offer to your beneficiaries or constituents. Closing feedback loops helps you move beyond simply collecting data in community surveys- by acting on that information, and communicating those actions back to your constituents, you can engage your community in a more impactful cycle of learning and improving your work. You’ve heard us talking about listening, acting, and learning- closing a feedback loop helps your organization do all three.

Collecting and acting on feedback from your constituents is analogous to conducting consumer satisfaction surveys in a for-profit setting. These surveys help businesses measure their performance and adjust their activities accordingly. The same principle applies to collecting feedback from the community in which you work. This type of “bottom-up” information helps you adjust your programming to ensure that you are meeting the needs of your community, and amplifying your impact as much as possible.

There are a variety of effective ways to collect and act on feedback- and, with the new GG Effectiveness Dashboard, we are giving you credit for doing it! One method of collecting feedback from your community is through the GG Storytelling Tool. This tool guides you through the collection of stories from your community about the issues that they find most pressing, and then helps you analyze that qualitative data in order to help you discover how best adjust your programming. In short, this tool helps you make sense of a large amount of qualitative information (stories) by turning it into quantitative information (like more traditional M&E approaches).

What is the GG Storytelling Tool?

So how does the tool work? Here’s what the Storytelling Cycle looks like:

Storytelling lifecycle

Find information on the tool, as well as a step-by-step guide, here.

After building your storytelling form online, you can train a group of volunteers to take those forms into your community (using a computer or via paper) and collect stories. We call these volunteers “scribes”. We have found that using volunteers from your organization, rather than staff, can help in obtaining the least biased and most helpful stories. Remember, you should not just collect stories from your direct beneficiaries, but also look to your community at large for feedback. While it may seem like your direct beneficiaries would give you the best information about your programming, the most useful feedback will actually be both from those closest to your work, as well as those tangentially affected: parents, neighbors, and friends of your direct beneficiaries, who are all, in one way or another, effected by your organization. (more…)

Apply for Professional Storytelling Support

Posted by Katherine Sammons on May 5th, 2014

 

GlobalGiving is excited to offer a new storytelling support program! GlobalGiving’s Angela Wu will visit an organization in August to help capture stories of impact through photographs, video, or short narratives. Angela is a professional photographer and has her own photography company, Mustard Tights. Stories, whether visual, oral, or written, capture an audience and succinctly show the work and impact of your organization. Storytelling isn’t just about posting a photo on Facebook, rather, storytelling is intentional and creates lasting connections. Click here to learn three reasons why nonprofits should practice storytelling. Learn more about the application below and apply today!

Angela Wu

Angela Wu

Application Highlights          

Due Date:  June 13, 2014

Application: Click here 

Selection Date: July 3, 2014

 

Please send questions about the application or program  to ksammons@globalgiving.org. Thank you!