Over the last several months, we’ve collected feedback from our nonprofit partners about what new tools, features, and improvements you’d like to see on our platform in two different ways. First, late last year, we shared a public-facing product roadmap to collect your ideas about what improvements we should prioritize. Then in March, we sent our annual survey, getting your feedback on everything from our email response times, to our matching campaign design, to our learning tools and resources. We’ve heard from nearly 1,000 of you, and you’ve inspired us with your innovation and thoughtfulness! Here is some of what we heard, and how we are planning to respond (or have already):
Bringing greater visibility to your work – when we asked “What does GlobalGiving do for your organization”, the most common response, after fundraising support, was related to GlobalGiving bringing greater visibility to your work through our marketing efforts. We are putting even more effort and resources into our marketing efforts this year to make sure we can continue to bring more eyes and dollars to your projects!
GlobalGiving’s Annual Photo Contest is celebrating its 10th anniversary! Each year, we have the privilege of sharing our partner’s incredible work through the art of photography. This contest is the perfect opportunity to build support within your community, expand your outreach, and capture your organization’s mission in a visual narrative.
When you submit your most compelling images, your organization will have a chance to compete for prizes including $1,000 towards your project, social media promotion, and time on GlobalGiving’s homepage. So find your most inspiring photos, add them to your project page, and enter today!
Organizations are invited to submit up to 3 photos for consideration in the contest. Please submit all photos through one entry form.
Any photo that you would like to submit to the 2019 Photo Contest must be set as the primary photo that is posted on your project page when you complete and submitthe entry form. You may enter existing or new photos into the contest, but anynew photos must be uploaded to your project page(s) by Thursday, August 29th, 2019 at 23:59:59 EDTin order to ensure sufficient time for approval by the GlobalGiving team. Complete this entry form once all photos that you wish to submit for consideration in the 2019 Photo Contest are posted on your project page(s).
Several years ago, GlobalGiving launched project appeals, an email tool for nonprofits to reach all their projects’ donors. While we learned that appeals are effective fundraising tools, we also learned the restrictions we placed were too tight—nonprofits could only send appeals twice a year.
That’s why we’re so excited to announce that you can now send unlimited project appeals! While they are still subject to the 1-3 days’ review period, we’re excited to help your organization raise more money than ever using this tool.
We removed the limitations mid-March as a test, and have been blown away by the results: In 2019 alone,you’ve raised nearly $20,000 for earth-changing work using project appeals. That’s almost as much as project appeals have raised from 2016-2018 combined.
But we aren’t done yet: We’re now launching segmentation for project appeals. Now, if you log into your dashboard, you’ll see three segments available for sending project appeals:
Here’s how those segments are defined.
Active Monthly Donors: Donors with an active recurring donation to one of your projects. If a donor has a recurring donation but has also given one-time gifts to your organization, they will be in this segment.
One-time Donors who have given less than $100: Donors without an active recurring donation. The sum of their donations to your organization—whether they’ve given once or five times—totals less than $100 USD.
One-time Donors who have given $100 or more: Also donors without an active recurring donation. The sum of their donations to your organization totals more than $100 USD.
When sending an appeal, you can choose one of these segments, all three, or everyone subscribed to your project’s updates!
It’s important to remember that these numbers won’t total the exact number of donations your organization has on GlobalGiving. People may have unsubscribed to your project reports at some point, in which case they are also unsubscribed from appeals.
WHAT: Paws + Claws is a one-day matching campaign designed to celebrate animal-themed projects by matching donations up to $500 at30% with $15,000 in matching funds and $5,000 in bonus prizes.
WHY: Here at GlobalGiving we know everyone needs a little help sometimes, including our animal friends. That’s why, on Biological Diversity Day, we’re running the Paws + Claws Campaign. It’s the time to celebrate and empower our friends that can’t speak for themselves and demonstrate why we do the work we do!
WHO: The Paws + Claws Campaign is exclusively for GlobalGiving Partners, Leaders, and Superstars. Active projects and microprojects with the primary or secondary theme of ‘animals’ will be automatically included. The deadline to submit new projects for inclusion in this campaign is Friday, May 17th.
Leading up to the campaign, approvals of project reports, project edits, and project appeals will take 1-3 business days to process.
WHEN + WHERE: GlobalGiving’s 2019 Paws + Claws Campaign runs from 09:00:00 ET to23:59:59 ET on Wednesday, May 22, 2019. Fundraising totals and bonus prizes will be displayed on the Paws + Claws leaderboard.