WHAT: The July Bonus Day is a day to celebrate and bump up your BIG donors! Donations starting at $100 and up to $1,000 will be matched while $250,000 (UPDATED: 7/2/19) in matching funds remain. The higher the donation, the higher the match! There will be two $5,000 prizes. One for the project with the most $100+ donors and another for the project with the most funds raised.
WHY: Small-dollar donors are essential to building power and achieving organizational stability. With proper identification and cultivation, small-dollar donors can become large-dollar donors. These donors help keep the lights on and move the organization towards achieving its mission. This campaign is designed to celebrate the donors who keep the lights on and the momentous accomplishments their generosity makes possible!
WHO: All GlobalGiving Partners, Leaders, and Superstars are invited to participate and we’ll automatically include your active projects and microprojects. Whether you’re ready to participate depends on where your organization is at in the Identification + Discovery phase of major gift cultivation!
To learn more about major gift cultivation and identify where your organization is at, tune into the second half of the campaign overview webinar (minute 25:50).
For all organizations that decide to participate, please submit all items that require GlobalGiving approval (new projects, project edits, project appeals + reports) by Friday, July 12.
WHEN + WHERE: The July Bonus Day runs from 09:00:00 ET to 23:59:59 ET on Thursday, July 18, 2019. Fundraising totals, remaining matching funds, and bonus prizes will be displayed on the July Bonus Day leaderboard.
HOW TO GET STARTED:
- Watch the campaign webinar and review the Terms + Conditions to assess if this campaign is right for you!
- NEW FEATURE: Schedule a segmented project appeal to go out at the start of the Bonus Day to all your donors who have donated $100 or more on GlobalGiving!
- Learn more about major gift fundraising! Watch the Peer Learning Network session on major gift fundraising and/or read the summary takeaways from the session.
- Download the campaign toolkit to access the official campaign graphics, July Bonus Day letterhead and sample campaign language, and campaign infographics.