“The best camera you have is the one in your hand” – Sarah Eddy
GlobalGiving had the pleasure of hosting the “Photography for Digital +Social Communications” webinar with guest speaker Sarah Eddy. Sarah is a multimedia specialist with experience working for the government, nonprofit, and private sectors.
With the Seventh Annual GlobalGiving Photo Contest starting July 18th, we feel it is important to show our nonprofit partners how great photos can positively impact your organization’s mission and help with your fundraising. With the popularity of social media, there is limited time to capture the attention of viewers. Over 50% of individuals remember information when it’s paired with a relevant image and content with images receive more views than those without images. Sarah shared her insight on how to attract and maintain the attention of supporters through the use of good photography.
Why is Photography important?
Photos are important for both fundraising and storytelling. Just think, as children we all loved picture books! People are going to remember your organization’s cause when the content includes powerful photos.
Sarah also provided some great tips, tricks, and solutions to common issues organizations face when taking photos One such issue is finding the right lighting. Sarah suggested the best lighting for taking photos is natural lighting. Most people believe the best time to take pictures is when the sun is shining and there are no clouds in sight. However, bright sunlight creates harsh shadows that can ruin a photo. Sarah added that the key in finding great lighting is to take pictures during an overcast day, at sunrise or sunset. This allows the photographer to place the subject in a well lit environment to get clear and defined photos.
What makes a Good Photo?
- Provide a clear subject: your photos need to be about someone or something. The audience must be able to understand what the photo is trying to express.
- Focus:. Photos should clearly show the audience your organization’s cause.
- Simplify: Avoid taking photos that are too busy or cluttered.
- Placement: Arrange the visual elements in photos to drive the viewer’s attention. This can be achieved by making it easy for the viewers to identify the main subject of the photo..
The Do’s and Don’ts of Good Photography
Do– Get outside! Nature makes a great background by adding color, context, and interesting subjects.
Do– Find colors that stand out and draws focus to the subject. Color can be found in clothing, buildings, and nature.
Do– Zoom in! When in doubt, have your subject fill the frame. Viewers can gain more details and perspective of the photo.
Don’t– Be stationary. Good photos aren’t captured by staying in one location. Move around to get new angles and to show the viewers a new perspective.
Don’t– Use photos that are too cluttered or busy. Instead, simplify and give the viewers a way to easily tell what the photograph is about. You can fix this with cropping. The cropping tool makes it easier to establish what the subject is.
Don’t– Try to limit the use of low resolution. Photos with low resolution are not print quality but can be acceptable for twitter.