Announcing the June 2016 Recurring Match Campaign

Announcing the June 2016 Recurring Match Campaign

GlobalGiving will be running our ninth Recurring Match Campaign from June 27 through July 1, 2016 to help incentivize your donors to start new recurring donations for your project!

Over the years, we’ve  found great success with this campaign. Since the first Recurring Match Campaign launched in August 2012, it has raised more than $1.6 million dollars from 8,167 donors for projects on the GlobalGiving platform! We hope you see the value in this campaign for your fundraising and promote it to your supporters.

Here are our best tips for making the most of the Recurring Match Campaign:

  • Know the ins and outs of the Recurring Match Campaign. Make sure to take a look at the campaign terms and conditions and communicate them clearly to your supporters. Please take a look at the full terms and conditions of the campaign on our website, but here are the highlights:
    • The initial gift of new recurring donations created on GlobalGiving.org will be matched 1-to-1 up to $200 per donor per project. Eligible recurring donations of $201 or larger will be matched at $200.
    • Although donors are required to set up a recurring donation, only the first donation will be matched. This is not a repeating monthly match. This helps us ensure that more projects can benefit from a steady stream of recurring donations.
    • To be eligible for matching, the recurring donation must last for at least three months after the initial donation (a minimum of four donations total). So, for example, if you start a new recurring donation this June, keep it active through July, August, and September, then your initial donation from June will be matched.
  • Get the word out about the Recurring Match Campaign to your existing network. Signing up for a recurring donation is a much bigger commitment than making a one-time donation. Focus your outreach on individuals who have supported your organization before since they already know and trust the work your organization does.
  • Use the power of storytelling and visuals to share the importance of your recurring donation ask.  Highlight one of your programs and share about the impact that your organization’s project has had on the community in which it works or a story about a constituent that a project has benefited. Share with your supporters how much more could be achieved by ensuring a steady flow of donations through a recurring donation and the match provided by the Recurring Match Campaign. Include a photo of a constituent and/or a project that highlights your work (after getting permission) to engage your donors visually. Make sure it’s high resolution.
  • Make it easy for people to set up a recurring donation. Stress the added value of making a recurring donation during this promotion. Let your donors know that their recurring donation will receive a one-time 100% match! Emphasize that #GivingTuesday is the perfect time to start their recurring donation. Share a direct link to the donate monthly tab on your project page in all of your donor communications.

 

There’s no additional work on your part to join the upcoming campaign, but if you would like to opt your organization out of the June 2016 Recurring Match Campaign, you can do so via this form. Opt-out responses are due by Friday, June 10 at 5PM EDT.

We hope that our latest Recurring Match Campaign is a successful fundraising week for your organization! If you have any questions, please contact projecthelp@globalgiving.org.

 

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