Did you know that GlobalGiving makes it possible for you to accept text-to-give donations for each of your projects? Every project on GlobalGiving has its own specific mobile giving keyword to accept $10 donations. Starting March 8, 2016, our text-to-give shortcode is changing to 80100. (The former shortcode will still work until March 31.)
Here are some reminders about our text-to-give program:
- You have mobile giving capabilities for each of your projects (at no extra cost)!
- Your text-to-give call-to action is: “Text GIVE <space> [PROJECTID] to 80100 to give $10 to GlobalGiving’s [PROJECT NAME] project”
- You must include the carrier compliance terms every time you invite people to text-to-give.
- The $10-per-text is charged to the donor’s phone bill and the donation shows up immediately in your GlobalGiving donation manager.
- Disbursements from text donations can take up to three months to get to us, and then are subject to GlobalGiving’s regular disbursement cycle (up to one month).
What’s the mobile giving call-to-action for my projects?
Every GlobalGiving project has its own project ID number; find it on your project page near the title. Enter it into the magic formula for your mobile giving call-to-action:
“Text GIVE <space> [PROJECTID] to 80100 to give $10 to GlobalGiving’s [PROJECT NAME] project. [DISCLAIMER TEXT.]”
or, for example:
“Text GIVE 7481 to 80100 to give $10 to GlobalGiving’s The GlobalGiving Innovation Fund Project. [DISCLAIMER TEXT]”
Some key points here:
- [PROJECTID] is your unique project ID number
- There is a space between the word GIVE and your PROJECTID.
- You must include “GlobalGiving’s” as a part of the call-to-action.
- [DISCLAIMER TEXT] indicates the required carrier compliance language. You must include carrier compliance disclaimers whenever you talk about mobile giving.
What is Carrier Compliance and Disclaimer Text?
Wireless carriers have implemented rules to address privacy and transparency to all wireless subscribers making mobile donations. Mandatory disclaimer text is required in all mobile calls-to-action across all marketing mediums. Therefore, every time you make a “call-to-action” (inviting people to text-to-give), you must include the correct legal language verbatim on the same page. Find the type of medium you’ll be using to broadcast your call-to-action below, and then find the proper disclaimer to include:
For your website or print messaging:
For verbal-only calls-to-action at events:
If you’re inviting people to give at an event, strive to have a visual call-to-action to accompany the invitation that includes the full disclaimer. However, if it’s verbal only, please include: “Message and data rates may apply. Full terms at hmgf.org/t.”
What happens when a donor sends a text?
Try it out for yourself! If you’re in the United States, test it on your own project. Donors must first text the keyword Give [PROJECTID] to 80100, and then they must reply with YES or billing zip code (Verizon Wireless) to confirm their donation. Both steps must happen for the donation to go through.
How do we make the most of our mobile giving option?
We recommend thinking about how text-to-give will work best for your audiences. Here are two ideas:
- At events: inviting supporters to make mobile donations during a live event could give you the opportunity to instantly engage or give in the moment. Potential donors may not have their laptops nearby but they will certainly have their cell phones handy.
- In combination with other media: If you’re creating a video on YouTube, for example, you could easily add the text-to-give details at the end of the video so viewers can react quickly and easily without going to a different website.
You can tell your donors about mobile giving the same way you’d spread the word about your GlobalGiving project page(s). However, whenever you spread the word about text-to-give options, you must abide by mobile giving carrier compliance laws.
Can we change the donation amount?
Donation amounts are set at $10, but most people can give up to three times to the same keyword/code, giving up to $30 to your project per billing cycle. (The number of maximum mobile donations per wireless subscriber billing cycle varies by carrier.)
Are there any fees for mobile donations?
GlobalGiving will cover all the costs associated with maintaining a mobile giving account (through Mobile Giving Foundation). Therefore, mobile donations are only subject to GlobalGiving’s standard 15% fee. Normally, it would cost a nonprofit somewhere between $800 and $2000 per year to maintain a basic mobile giving account with mobile giving service providers, and you might encounter additional per-donation costs. However, GlobalGiving is managing the account and covering all these expenses.
Will I see the money in my donation manager?
Yes, we’ve integrated mobile giving into your donation manager (GlobalGiving’s Project Entry System, also called PE), so you can see your mobile donations right after they happen! The donation will simply show up as a mobile donation, but you won’t have access to donor phone numbers or email addresses.
It is important to note that the mobile donations you see in GlobalGiving’s donation manager are donation pledges. These pledges do not become actual, received donations until the wireless subscriber pays their phone bill in full. Common discrepancies between pledges and donations received include a bill not paid, a late payment, or the account holder disputes the charge (or donation added to the phone bill.) These situations happen at a very low rate, but it is important to note for reporting purposes.
How long does it take to receive money from mobile donations?
The distribution of funds is based on the donor’s mobile carrier billing and payout schedule, and is then subject to GlobalGiving’s disbursement cycle. The mobile carriers require time to reconcile funds, so it could take 60-120 days, depending on the wireless carrier, to receive mobile giving funds in your account. We know that’s a lot of time. Unfortunately, we’re subject to mobile carriers’ conditions.
Can I send Thank You’s or project reports to mobile donors?
Mobile donors will be automatically thanked via text message immediately after their donation. You won’t be able to send them personalized thank you emails from the Project Entry system (PE) like you could for an online donor. Unfortunately, mobile donors may not receive project reports, either (they may simply be sent to the GlobalGiving site to view project reports but we can’t guarantee that they’ll receive specific notifications.) That’s why it’s important to consider when mobile giving might be the best strategy and when it might not be.
What about receipts?
The Mobile Giving Foundation handles all tax receipts on GlobalGiving’s behalf. Tax receipts can be obtained here.
Are there customization options?
In some cases, it is possible for us to set up personalized keywords for projects. It may also be possible to arrange for more sophisticated back-and-forth messaging campaigns, but there may be additional work and fees involved. If you’re planning on going big with a mobile giving call-to-action, feel free to contact us for more information.