Day 2 Recap – Summit on Social Media and Online Giving

Jai Bhujwala, VP, Online & Retail Giving, GiveIndia

Jai Bhujwala, VP, Online & Retail Giving, GiveIndia

Did you miss GlobalGiving’s Summit on Social Media and Online Giving in New Delhi? Don’t worry! We’ve provided a brief recap of the second day, which focused on strategies and techniques for raising funds online. Check out the Twitter conversation and the event photos online.

Online Community & Social Fundraising: India 2.0Session Presentation

Jai Bhujwala, VP, Online & Retail Giving, GiveIndia
Fundraising has evolved with the invention of the internet. Is it no longer a one-way effort of gathering contributions by soliciting donations. Instead, Fundraising 2.0 is an effort to empower your supporters to raise funds using their networks and communities. Jai shares GiveIndia’s tips for harnessing the power of this new phenomenon to raise funds for your organization.

Corporate Engagement in India

Shefali Arora, Account Planner, Google IndiaSession Presentation

Namrata Rana, Director, FuturescapeSession Presentation

Moderator: Courtney Eskew, Senior Partner Services Associate, GlobalGiving

Panel Discussion: Corporate Engagement in India

Panel Discussion: Corporate Engagement in India

What can happen when the interests of companies and nonprofits collide? Shefali Arora shared five exciting ways that Google is working with NGOs in India and around the world including the Global Impact Awards, GooglersGive, GoogleServe, The NGO Consultant, and Google Ad Grants. Namrata Rana spoke about an exciting new law in India that requires Indian companies to donate 2% of their net profits to Indian NGOs.

Turning Volunteers into Long-Term AdvocatesSession Presentation

Vishal Talreja, CEO & Co-Founder, Dream a Dream
Dream a Dream has successfully engaged hundreds of volunteers over the past several years, including hundreds of corporate volunteers who have become lasting advocates for the organization. Vishal shared insights about the volunteer lifecycle that he has seen at Dream a Dream and provided tips for developing a volunteer engagement strategy.

Building Lasting Donor Relationships

Nandita Mishra, Director of Programs, South Asian Fund Raising Group (SAFRG) – Session Presentation

Priyanka Singh, Chief Executive, Seva Mandir – Session Presentation

Elsa Varghese, Officer – Grants and Communications, Mumbai Mobile Creches – Session Presentation

Moderator: Neeharika Tummala, India Field Representative, GlobalGiving

Attracting donors is one thing, but getting them to continue give is a whole new challenge. Panelists shared their organizations’ secrets to engaging long-term donors: developing a strong donor stewardship plan, building meaningful relationships, showing recognition and appreciation, and communicating impact regularly.

K. Thiagarajan, Agastya International Foundation on Effective Campaign Fundraising

K. Thiagarajan, Agastya International Foundation on Effective Campaign Fundraising

Effective Campaign Fundraising

K. Thiagarajan, Chief of Operations, Agastya International Foundation – Session Presentation

Vasumathi Sriganesh, Founder/CEO, QMed Knowledge Foundation – Session Presentation

Shalia Brijnath, Chairman, Aasraa Trust – Session Presentation

Moderator: Michael Gale, Senior Program Manager, GlobalGiving

These panelists have raised lakhs of rupees from one-month fundraising campaigns! Shaila Brijnath reminded us that if you don’t ask, people won’t give. She talked about the power of hard work and passion in developing a fundraising campaign. K. Thiagarajan shared how to develop a successful campaign strategy and how to leverage trusted donor relationships. Vasumathi Sriganesh wrapped up the session with a discussion about overcoming challenges in online fundraising.

How to Tell Compelling Stories OnlineSession Presentation

GlobalGiving Team at the end of the Summit

GlobalGiving Team at the end of the Summit

Kyla Johnson, Communications Associate, Educate Girls

A picture may be worth a thousand words, but a powerful story is priceless. Kyla Johnson shared how Educate Girls uses inspiring stories and reports to motivate donors to give. She provided practical tips for telling engaging stories that keep your network engaged.

Question or comments? Keep the conversation going using the hashtag #SMG14 on Twitter.

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