2014 Online Fundraising Academy – Supercharge your fundraising!

Posted by Alexis Nadin on January 29th, 2014

Are you looking to take your organization’s fundraising to the next level? Join us for a two-month online course designed to help you, our non-profit partner, supercharge your fundraising. Apply online by Friday, February 21. Hurry! There are only 45 spaces available.

You’re committed to making a difference in the world and you need money to do it. So you’ve asked everyone you can think of to give— your 3rd grade gym teacher, your best friend from college, your best friend from college’s dentist—we know how it goes.  But what’s next? What does it take to build a consistent and reliable base of donors? To establish valuable and lasting partnerships with companies? What do you need to do to get your organization’s fundraising to the next level?

That’s where the Online Fundraising Academy comes in! We’ve brought together fundraising professionals—experts in their organizations on donor communications, campaign fundraising, corporate relationship building, and more—to offer a small cohort of GlobalGiving partners personal, hands on fundraising training. See below for a complete list of speakers and sessions.

What is the Online Fundraising Academy?

  • A two-month course;
  • Made up of nine webinar sessions;
  • Taking place on Tuesdays at 11:00 am Washington, DC time in March and April.
  • A small cohort of organizations will be selected via an online application to participate.

Selected participants are required to:

  • Participate in at least seven of the nine webinar sessions;
  • Complete three homework assignments for the course, including crafting a Bonus Day strategy using a campaign strategy worksheet, drafting an appeal email, and creating a Facebook content calendar;
  • Provide feedback and recommendations to discussion group  members (discussion groups are made up of about 5 organizations); and
  • Participate in the May Bonus Day OR July Bonus Day and raise at least $1,000 (learn more in the 2014 Calendar).

$50 Online Fundraising Academy Bond

This year, we’re adding a slight twist to the Online Fundraising Academy. We’re charging a $50 bond for participation in this online course.

What is a bond? It is an amount that you pay up front in order to participate in the Academy. Your organization will receive the entire $50 back following the Academy if: you participate in at least seven Academy sessions, complete all three homework assignments  and raise at least $1,000 during the May or July Bonus Day!

What if we don’t raise $1,000 in the May or July Bonus Days? GlobalGiving will retain the $50 and apply the amount towards our matching fund, which is used to fund GlobalGiving’s Bonus Days and other fundraising promotions.

Why is GlobalGiving charging a bond this year? We know that the reason you’re considering the Online Fundraising Academy is because you want to increase the amount of donations coming into your organization. So, we would like to give you a little extra incentive to achieve that goal.

How do we pay the bond? The bond can be paid on GlobalGiving’s website here using a credit card or PayPal. You must submit payment for the bond by Friday, February 21st in order to participate in the Online Fundraising Academy.

When do we get the bond back? Once you succeed in raising $1,000 in the May or July Bonus Day, you will receive the $50 back as part of your next monthly disbursement from GlobalGiving.

Feedback from Last Year’s Participants

Last  year, 40 organizations participated in our first Online Fundraising Academy. Here is some feedback from last year’s participants:

Yes, we have learned a lot of experience… We are developing an enhanced donor experience platform, increasing our presence and social media communication and are planning many other changes based on the Academy. I cannot explain how useful this was for APOPO.”

“The course taught me a lot. Most immediately, it has inspired me to propose a major transformation plan for the organization, encompassing new board development and resource development strategies. Can’t wait to see how we move forward!”

Apply online by February 21st! Feel free to email Alexis Nadin at anadin@globalgiving.org with questions.

Academy agenda updated

One Response to “2014 Online Fundraising Academy – Supercharge your fundraising!”

  1. Dave Rife says:

    What happens to the bond if our organization is not selected to participate? Is it refunded?