mobile giving disclaimers

Posted by Alison Carlman on October 25th, 2011

You may have already read our blog post announcing mobile giving for all GlobalGiving projects.  So now you’re ready to spread the word! Before you tell the world about your mobile giving keyword, please remember that you must include the words “GlobalGiving’s ___ project,” and you must add the proper carrier compliance disclaimer text to the end of your call-to-action.

GlobalGiving, mGive, and the U.S. wireless carriers are committed to ensuring the future of the mobile fundraising platform. To that end, the carriers have implemented rules and regulations to address privacy and transparency to all wireless subscribers regarding mobile donations. These notices are required in all mobile calls-to-action across all marketing mediums in the form of disclaimers.

Therefore, EVERY TIME you make a “call-to-action” (inviting people to text-to-give) YOU MUST include the correct legal disclaimers verbatim on the same page.

The words “carrier compliance disclaimers” are confusing – but the process is easy! Just find the type of medium you’ll be using to broadcast your call-to-action below (will you be tweeting? Posting on Facebook? Adding to your website? Writing in a brochure? Speaking out loud an event?) and then the corresponding disclaimer.

 

For posts on Facebook or Twitter:

Terms: mGive.org/t

  • For example, “Text GIVE  7481 to 80088 to give $10 to GlobalGiving’s The Underdog Fund project. Terms: mgive.org/t”

 

For other online messaging (like your website):


Support our GlobalGiving.org project via mobile giving. Text GIVE [PROJECT ID] to 80088 to donate $10 to GlobalGiving’s [PROJECT NAME] project. Note that your $10.00 donation will be made to the GlobalGiving Foundation - [PROJECT NAME] project. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. You must reply YES to confirmation message. Must be 18 years of age or have parental permission to participate. Text STOP to 80088 to STOP. Text HELP to 80088 for HELP. Msg&Data rates may apply. Full Terms: mGive.org/T. Privacy Policy: goto.gg/privacy.

  • This disclaimer must be in at least 12 pt/16pt font and not blend in with the background. It must be viewable on the same page without scrolling.
  • “Help” and “Stop” language must be in bold
  • The Privacy policy and mGive.org/T hyperlinks must be active for web promotions.
  • For example: “Support our GlobalGiving.org project via mobile giving. Text GIVE 7481 to 80088 to donate $10 to GlobalGiving’s  The Underdog Fund project. Note that your donation will be made to the GlobalGiving Foundation – The Underdog Fund. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. You must reply YES to confirmation message. Must be 18 years of age or have parental permission to participate. Text STOP to 80088 to STOP. Text HELP to 80088 for HELP. Message and data rates may apply.  Msg&Data rates may apply. Full Terms: mGive.org/T. Privacy Policy: goto.gg/privacy.”

 

For messaging in print:

$10.00 donation to GlobalGiving’s [PROJECT NAME]  project. Note that your donation will be made to the GlobalGiving Foundation – [PROJECT NAME]. Charges will appear on your wireless bill, or be deducted from your prepaid balance. All purchases must be authorized by account holder. Must be 18 years of age or have parental permission to participate.  Msg&Data rates may applyText STOP to 80088 to STOP. Text HELP to 80088 for HELP. Full Terms: mGive.org/T. Privacy policy: goto.gg/privacy

  • This disclaimer must be in at least 12 pt font and not blend in with the background. It must be viewable on the same page without scrolling.
  • “Help” and “Stop” language must be in bold
  • The Privacy policy and mGive.org/T URLs must be displayed for print promotions.

 

For verbal-only calls-to-action at events:

Message and data rates may apply. Full terms at mGive.org/T”

  • Strive to have a visual call-to-action with the full disclaimer visible during the event.

Got it? The most common call-to-action we see happens on Facebook and Twitter. Here’s an example for our Underdog Fund:  “Text GIVE  7481 to 80088 to give $10 to GlobalGiving’s The Underdog Fund project. Terms: mgive.org/tPlease also do not forget that you must include “GlobalGiving” somewhere in the call-to-action, because donations will show up on the user’s cell phone bill as GlobalGiving.

Finally, there are some other optional bits of information that you may choose to include in a Facebook post that has a short disclaimer, for example:

  • US cell phones only
  • Must reply with “YES” to confirm donation
  • Message and data rates may apply

For more information on wireless carrier compliance requirements, please visit:

Any questions? Leave a comment below or contact Alison at acarlman@globalgiving.org. Please remember to refer back to this page if you decide to publicize your mobile call-to-action in a different medium.

 

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