Social isn’t just a tactic for marketing; social is how we live. And as a nonprofit, it should be how your supporters give. Social giving only helps your organization by letting your biggest fans be your advocates. Social networks are tools you can use with your overall marketing strategy to make sure you stay relevant to your supporters.
On September 29, 2010, Alison McQuade, GlobalGiving’s Online Marketing Manager and social media guru, hosted beginner and intermediate trainings on social media.
Here are some highlights from the training:
- Create a social media strategy that is specific to your organization.
- Identify your audience and join their online social networks.
- Establish a point person in your organization who is responsible for managing your organization’s social media.
- Diversify the messages and information on your social media sites. Don’t just ask for donations. Share news, events, videos, funny anecdotes, and ask questions!
- Define success for your organization and create short-term and long-term goals.
- Encourage donors to share their giving experience with their networks, using the tools GlobalGiving provides you on your project page and receipt.
GlobalGiving has integrated social media tools into its platform to help you – and your supporters – promote your projects. Fans of your project can “like” your project page and the link will show up automatically on their Facebook page so that their friends can also learn about your work. You can track directly on your project page how many people have talked about your project on Twitter. When someone makes a donation, they can quickly share their donation on Facebook or tell others via email. Asking your donors to share their support with friends is one of the best ways to build your network as an organization!
Watch the training videos or check out the slides for additional tips and suggestions on what to do and not to do on social media platforms to promote your organization!
Zero to Social 101 (Beginner)
For those new to social media, the beginner presentation contains some great tips from choosing a name to how to get started with social networks like Facebook and Twitter.
Zero to Social 201 (Intermediate)
The intermediate presentation gives additional tips on thinking through a 90-day social media plan for your organization.
Still want to learn more about social media? Here are some great additional resources:
- Social Media Revolution
- NameChk – find out if your organization name is registered on a variety of social networks
- Are you ready for Social Media?
- Social Media ROI – how to justify what you’re doing
- Facebook Page Best Practices – by Zoetica
- So you want a Facebook Fanpage for your Nonprofit? – by Beth Kanter
- How Charities are Finding the Good with Facebook Fanpages (case studies)
- Facebook Bestpractices for Nonprofits (beyond the basics)
- 26 Slideshares on Social Media for Nonprofits
- 10 Facebook resources for nonprofits
- Social Media Starter Kit – by AARP
- Mashable’s Social Media Page