Microsoft YouthSpark #GivingTuesday has gone global!

Posted by Jacqueline Lee on October 29th, 2014

 

gtsavethedateWe are excited to announce that this year, donors in the UK and US are able to make their donations go further while supporting their favorite projects!  Participating projects are able to fundraise on both GlobalGiving.org and GlobalGiving.co.uk, our sister UK site. Only YouthSpark designated projects active on GlobalGiving.org may participate in the campaign, so we are extending an invitation to our Leaders and Superstars with projects that work with youth ages 6-24 in the areas of education, employment, and/or entrepreneurship to join YouthSpark and the 2014 Microsoft YouthSpark #GivingTuesday campaign. Continue reading for more details…

Going global…   geographicglobaldonors

Projects currently listed on GlobalGiving.co.uk that would like to participate in this year’s Microsoft YouthSpark #GivingTuesday must cross-post to globalgiving.org by completing this expression of interest form, completing any necessary due diligence, and answer the YouthSpark eligibility questions in PE for each eligible project by November 10th (see below for details on how to join YouthSpark).

YouthSpark projects currently listed on GlobalGiving.org that would like to engage UK donors should complete the cross-posting process to GlobalGiving UK‘s site by November 25th. Let the UK team know you’re interested here as soon as possible.

Campaign details

There will be $350,000 USD total in matching funds released in buckets at two times. In addition to the matching funds, for 24 hours, projects will be competing for bonus prizes including most unique donors and most funds raised. All donations across both sites, matching, and bonus prizes will be calculated in USD on one leaderboard hosted on GlobalGiving.org. If you choose to fundraise on both GlobalGiving.org and GlobalGiving.co.uk on #GivingTuesday (December 2, 2014), we advise you to direct your UK donors to your GlobaGiving.co.uk project page link and direct US donors to your GlobalGiving.org project page link.

We would like to note that last year’s #GivingTuesday matching funds ran out very quickly. We have worked to create a campaign structure to address this. However, we do recognize and would like to set expectations accordingly, that matching funds may go quickly again this year.

You can find the full terms and conditions for this year’s Microsoft YouthSpark #GivingTuesday HERE.

Projects participating in Microsoft YouthSpark #GivingTuesday are not eligible for GlobalGiving’s Year-End Campaign (a fundraising initiative on GlobalGiving.org).

How to join YouthSpark youtsparkeligibility

November 10th is the deadline to submit your eligibility to participate in Microsoft YouthSpark #GivingTuesday.

In order to apply, all projects must first be active on GlobalGiving.org. Once active on GlobalGiving.org, projects then need to be designated as “Eligible for YouthSpark” through project entry (PE).  See this previous post for instruction on how to designate your project for YouthSpark.

 

Microsoft YouthSpark #GivingTuesday Campaign Webinar

Mark your calendars: if you choose to participate in this campaign, join us for a webinar with tips to get prepared for #GivingTuesday, including potential matching fund scenarios and recommended communication for donors.

Date: November 19, 2014

Times: 6 am PST/9 am EST and 12 pm PST/3 pm EST

Webinar link: anymeeting.com/globalgivingus1

Sign up here!

Please email projecthelp@globalgiving.org for any questions. Best of luck this holiday season!

Microsoft YouthSpark #GivingTuesday terms and conditions are here

Posted by Jacqueline Lee on October 29th, 2014

YouthSpark_Banner_200x144

Microsoft’s YouthSpark #GivingTuesday campaign on GlobalGiving is around the corner (December 2, 2014), and we are gearing up for the 24-hour day of giving! We have finalized the details of this year’s campaign, and we are happy to share that there will be $350,000 USD in matching funds total, half of which will be released at two different times and matched 100% up to $500 USD per donor per project. Projects will also be competing through the entire day for bonus prizes for most unique donors and most funds raised. Please see full terms and conditions below:

Microsoft YouthSpark #GivingTuesday 2014 Terms and Conditions:

Eligibility

  • Only YouthSpark designated projects/microprojects will be matched.
  • YouthSpark projects and microprojects must be on www.globalgiving.org in order to participate in Microsoft YouthSpark #GivingTuesday, but donations made on both www.globalgiving.org and www.globalgiving.co.uk will be eligible for matching and bonus prizes.
  • Organizations newly referred to GlobalGiving’s platform by Microsoft must have all application materials submitted by November 10, 2014 00:00:01 ESTin order to participate in Microsoft’s YouthSpark #GivingTuesday.
  • To express your interest in cross-posting your project from www.globalgiving.co.uk to www.globalgiving.org , you must submit the form to globalgiving.org by October 30, 2014 and must have all updated application materials, if needed, submitted by November 10, 2014 00:00:01 EST in order to participate in Microsoft YouthSpark #GivingTuesday. Our Partner Services Team at GlobalGiving.org will respond to your expression of interest form if any further information is needed.
  • To express your interest in cross-posting your project from www.globalgiving.org to www.globalgiving.co.uk, you must submit the form and must have all updated application materials, if needed, submitted by November 25, 2014. GlobalGiving.co.uk will respond to your expression of interest form if any further information is needed.
  • If not already done, current projects and microprojects must submit their “Eligibility for Microsoft YouthSpark” through project entry (PE) to GlobalGiving for approval by November 10, 2014, in order to be eligible for Microsoft YouthSpark #GivingTuesday matching funds and bonus prizes. Approval will be determined by GlobalGiving staff.
  • Eligible projects and microprojects will be identified with a banner on the day of the Microsoft YouthSpark #GivingTuesday campaign.

Matching Available

Bonus Prizes

  • Participating projects will be eligible for the following bonus prizes, calculated from December 2, 2014 00:00:01 PST / 03:00:01 EST / 08:00:01 GMT to December 2, 2014 23:59:59 PST / December 3, 2014 02:59:59 EST / 07:59:59 GMT:
    • 1st place for the project/microproject that secures the most unique donors: $5,000 USD
    • 2nd place for the project/microproject that secures the 2nd most unique donors: $2,000 USD
    • 3rd place for the project/microproject that secures the 3rd most unique donors: $1,000 USD
    • 4th place for the project/microproject that secures the 4th most unique donors: $500 USD
    • 1st place for the project/microproject with the most funds raised: $5,000 USD
    • 2nd place for the project/microproject with the 2nd most funds raised: $2,000 USD
    • 3rd place for the project/microproject with the 3rd most funds raised: $1,000 USD
    • 4th place for the project/microproject with the 4th most funds raised: $500 USD
  • If projects/microprojects tie for any of the most unique donor bonus prizes, then the tied project/microproject with the most funds raised will receive the bonus award.
  • If projects/microprojects tie for any of the most funds raised bonus prizes, then the tied project/microproject with the most unique donors will receive the bonus award.
  • All bonus prizes will be finalized in USD at December 2, 2014 23:59:59 PST / December 3, 2014 02:59:59 EST / 07:59:59 GMT pending GlobalGiving’s approval.
  • All bonus prizes will be disbursed to successful projects by globalgiving.org in USD at the end of January with the rest of the donations raised in December.

Donation Eligibility

  • Donations will be matched up to $500 USD (approximately £312; exact exchange rate to be calculated at the time of the donation) per unique donor per project. Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We will actively monitor these and other parameters in our system to ensure that only unique, distinct donors are counted.
  • All bonus prizes and matching will be calculated in USD. Donations made in GBP will be converted to USD using the exchange rate at the time of the donation and disbursed by GlobalGiving as per GlobalGiving’s disbursement policy.
  • Donations made on globalgiving.co.uk will be disbursed to your organization by GlobalGiving UK. They will be collected from donors in GBP and sent in the disbursement currency requested.
  • Only online donations (credit card or PayPal) are eligible for matching funds on GlobalGiving.org. Only online donations (debit card, credit card, CAF Online or PayPal) are eligible for matching funds on globalgiving.co.uk.
  • Donations made on any GlobalGiving corporate or third-party sites using GlobalGiving’s API are not eligible for matching. Additionally, donations made by gift card, check, JustGiving, or text-to-give are not eligible for matching funds.
  • Please note that Microsoft and GlobalGiving maintain the right to make a final decision on all matters concerning the allocation of bonus prizes and matching funds and reserve the right to adjust results if necessary.
  • Please note that GlobalGiving will monitor and review all donations made through this offer.

Tax Efficient Giving & Fullfillment Fee

  • GlobalGiving.org is a registered nonprofit in the United States. Donations made on globalgiving.org can only be claimed as tax deductible contributions on United States tax returns.
  • GlobalGiving.co.uk is a registered charity in the United Kingdom. Donations made on globalgiving.co.uk by UK tax payers that provide a full postal address can be claimed for Gift Aid (providing 25% extra to the projects receiving donations).
  • Fulfillment fee for donations: globalgiving.org retains a 15% fulfillment fee, and globalgiving.co.uk retains a 10% fulfillment fee on donations. The fulfillment fee does not apply to the matching funds. The fulfillment fee covers all transactional charges such as credit card fees, as well as helps cover the costs we incur to promote organizations and projects, provide them with fundraising training and tools, and maintain and improve our online technology in order to keep connecting projects with new donors. GlobalGiving.org offers donors the opportunity to “add on” the fulfillment fee as a direct donation to GlobalGiving, in which case the fulfillment fee will not be retained from the original donation.

GlobalGiving Bonus Day Support

Join us on Wednesday, November 19, 2014, for a webinar on getting prepared for #GivingTuesday, including potential matching fund scenarios and recommended communication to donors.

Questions about Microsoft YouthSpark #GivingTuesday? Please email projecthelp@globalgiving.org.

 

Developing a Solid Year-End Fundraising Strategy

Posted by Alexis Nadin on October 24th, 2014

Tribute cardsWith the end of the year quickly approaching, here’s why you need to get your organization ready:

  • 20% of all online giving happens in December;
  • The average US nonprofit raises 35% of annual income in the last 3 months of the year; and
  • The next several months are filled with important dates that help you drive donations to your organization—Thanksgiving, #GivingTuesday, Christmas, and December 31!

According to Google, 47% of donors consider giving to multiple charities during the year-end season, so it is important to develop a strategy to make your organization stand out! To help you develop a solid year-end strategy, GlobalGiving hosted a webinar on Wednesday, October 22. We were joined by guests from four of our partners– Cathy King from Canines with a Cause, Elaine McLevie from Episcopal Refugee Network of San Diego, Sinead Chilton from School on Wheels, and Cindy Ballaro from Mothering Across Continents—who shared their tips for organizations preparing to make the most of year-end fundraising.

Download the Year-end fundraising strategy worksheet to start planning now! Watch the 9 am EDT webinar recording with Cathy and Elaine here.  Watch the 3 pm EDT webinar recording with Sinead and Cindy here.

Here are some tips to start developing your strategy:

  1. Goal Setting: Assess your funding needs, consider the amount you raised last year, how to raise those funds, and use data to help make decisions!
  2. Choose the right campaign: Campaigns create a sense of urgency and adds value for your donors. GlobalGiving is offering a Year-End Campaign with $10,000 in bonus prizes in the month of December. We’re also partnering with Microsoft to offering a #GivingTuesday matching campaign for YouthSpark eligible organizations. Select a campaign that best fits your organization’s needs!
  3. Make use of GlobalGiving’s Tools: Our beautiful tribute cards make fantastic holiday gift options, our fundraiser tool allows your supporters to fundraise for your project, and the recurring donations tool encourages your supporters to make a commitment to your project!
  4. Set objectives: GlobalGiving loves organizations that learn! Use the year-end campaigns to learn about your organization’s strengths and weaknesses, what communication methods worked best and much more.
  5. Choose fundraising captains: Create fundraising captains out of trusted supporters to help share the fundraising burden. Include them in your planning and provide them with information, tools and materials to succeed such as handy FAQ sheets that they can use to answer questions about your organization. Word-of-mouth advertising works best!
  6. Identify your network: Identify the different donor groups in your network and the different ways to reach out to them. E-mails might work well for some, while picking up the phone might work better for others!
  7. Develop an outreach strategy: Multi-channel fundraising works – communicate via different methods, capitalize on community and holiday events, and create non-monetary incentives to spur engagement. Get creative!
  8. Create a calendar: Important deadlines, goals and holidays help to keep your organization on track and focused on the important tasks.
  9. Create talking points: Great project reports, videos and photos help to keep your supporters engaged. Join Will Frechette, GlobalGiving’s Digital Marketing Specialist for a webinar:

Year-End Communications
Date: Wednesday, October 29
Times: 9 am EDT (Find this time in your city) and 3 pm EDT (Find this time in your city)
Webinar link: anymeeting.com/globalgivingus1
Sign up here.

Check out these tips from GlobalGiving’s partners:

canines with a causeCathy King from Canines with a Cause:

  • Send project reports on a monthly basis with compelling stories & good quality, emotional photos
  • Always thank your donors – make them feel special no matter the size of their donation
  • Tell donors about campaigns – they love when their dollars go further
  • Encourage recurring donors as they provide a steady source of income
  • Get supporters to create fundraisers for your projects– Canines for a Cause has 11 active fundraisers!
  • Make your communications personal –Canines with a Cause invites veterans in the program to write personal stories for reports and thank you notes

Elaine McLevie from Episcopal Refugee Network of San Diego:

  • Divide up your donor network and reach out to them with the right communication method
  • Maintain contact internally among your staff and volunteers to ensure that everyone is aligned on your goals and challenges
  • Contact your donors early so that they give early
  • Watch the GlobalGiving leaderboards for any last minute donation activity that might pinch those bonus awards from under your nose!
  • Videos and photos are very important to keep your supporters engaged, but be mindful of beneficiary privacy!

Sinead Chilton from School on Wheels:

  • bussyDevelop a consistent theme and message—School on Wheels used the slogan “Help Bussy stay warm this winter.” and an image of a school bus that had been used in previous communications to anchor the campaign.
  • Ask for a specific amount—School on Wheels told their donors they need to raise $5,000 and asked for $10 or more.
  • Use social media and your website to promote—consider a pop up on your website for your campaign!
  • Matching money works! School on Wheels found a generous donor who agreed to match donations to their year-end fundraising efforts. This motivated other donors to give.

Cindy Ballaro from Mothering Across Continents:

  • Set up a timeline in early November – Set up GlobalGiving project, website call out, email sends, social media messaging.
  • Give reminders—5 email messages, weekly Facebook posts, and last minute phone calls.
  • Offer incentives – Donors who gave $100 received a t-shirt.
  • Respond to challenges with transparency – When violence broke out in South Sudan, Mothering Across Continents shared the news with their supporters, who continued to give.

Please feel free to email us at projecthelp@globalgiving.org if you have any questions and we will be glad to assist!

This post was written by Lucius Lee, Program Team Intern. 

Haiyan Recovery 100% Matching Campaign

Posted by Alexis Nadin on October 10th, 2014

We are excited to announce GlobalGiving will be offering a 100% match for all projects supporting recovery after Super Typhoon Haiyan in the Philippines.  The match will begin on 00:00:01 PHT on November 8 (see what time this is in your city) and end when matching funds run out.

The Haiyan Match Campaign is running concurrently on the GlobalGiving.org and GlobalGiving.co.uk websites! This is a fantastic opportunity for all eligible partners to gain additional funding, gain more exposure, and offer your UK & US supporters a direct and relevant way to give to your project while also gaining country-specific tax benefits. If your projects are not currently on both globalgiving.org and GlobalGiving UK, now is the perfect time to cross post!

If your project is currently listed on globalgiving.org and you would like to cross post your project to GlobalGiving UK‘s site, let us know here.

If your project is currently listed on globalgiving.org and you would like to cross post your project to globalgiving.org, let us know here.

The US & UK campaigns will start at the same time, however please note that there are different match funding pots available, different leaderboards (found on the GlobalGiving.org and GlobalGiving.co.uk websites respectively), and different terms and conditions

To make things a bit simpler, we have created a quick comparison table of the two campaigns to help with your campaign planning and communications.  The full terms and conditions for each campaign are included below.

HAIYAN MATCH CAMPAIGN Receive donations in the UK Receive donations in the US
Eligible projects Projects listed on GlobalGiving.co.uk by 1st November that are working on relief or recovery efforts related to Typhoon Haiyan in the Philippines are eligible for these matching funds. Projects listed on GlobalGiving.org by 1st November that are working on relief or recovery efforts related to Typhoon Haiyan in the Philippines are eligible for these matching funds.
Match Available £25,000 (i.e. $40,000) $100,000
Match  100% 100%
Max donation value per donor £600 $500
Max match funding per project £12,500 $20,000
Start date / time November 7, 2014 16:00:01 PM GMT November 7, 2014 11:00:01 AM EST
Tax relief Donations from UK tax payers are eligible for Gift Aid (25% extra on your donation for your chosen charity project). Gift Aid is not matched. GlobalGiving UK claim Gift Aid on a monthly basis. Donations made on globalgiving.org can only be claimed as a tax deductible contribution on United States tax returns.
Donation method Online donations – credit card, debit card, PayPal, CAF Online, Official Gift Cards Online donations – credit card, PayPal, CAF Online, Official Gift Cards
Where to send people Use your project link or project widget on globalgiving.co.uk Use your project link or project widget on globalgiving.org

 

GlobalGiving Haiyan Matching Terms and Conditions

Please note: These Terms and Conditions relate to the GlobalGiving campaign on globalgiving.org; please refer to the GlobalGiving UK Terms and Conditions on globalgiving.co.uk separately.

  • The Haiyan Matching Campaign begins at 11:00:01 AM EST (Nov 8, 2014 00:00:01 AM PHT) on November 7, 2014 and ends when the matching funds run out.
  • There is $100,000 in matching funds on GlobalGiving.
  • Only organizations that are working on relief or recovery efforts related to Typhoon Haiyan in the Philippines are eligible for these matching funds.
  • Projects that are located in the Philippines, but not working on Haiyan relief- and recovery-related issues, are not eligible for this matching campaign.
  • Projects must be approved and live on the globalgiving.org website by November 1, 2014 to be eligible.
  • Matching is applied at 100% up to $1,000 per donor per project during the campaign on GlobalGiving.
  • GlobalGiving will match up to $20,000 per project.
  • Only donations made by unique donors per project will be matched. Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted.
  • Only online donations made by credit card, PayPal, or a GlobalGiving official gift card are eligible for matching. Donations made by check or text-to-give are not eligible.
  • We encourage you to get donations in early because matching funds may run out quickly.
  • Please note that GlobalGiving will monitor and review all donations made through this matching offer.
  • Online donations made using PayPal or credit card must be made by the credit card holder or PayPal account holder.
  • GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds.
  • Please note that all donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.
  • GlobalGiving is a registered nonprofit in the United States. Donations made on globalgiving.org can only be claimed as a tax deductible contribution on United States tax returns.
  • GlobalGiving charges a 15% fulfillment fee on donations but works to keep the fees you pay as low as possible while providing you great services and resources. During the Haiyan Matching Campaign the fulfillment fee only applies to the initial donation. The fulfillment fee does not apply to the match. The fee covers all transactional charges such as credit card fees, as well as helps cover the costs we incur to promote organizations and projects, provide them with fundraising training and tools, and maintain and improve our online technology in order to keep you connecting with new donors. With our add-on option, we also offer the donor the opportunity to make an additional donation to cover the fee.
  • GlobalGiving reserves the right to approve all projects included in the campaign ahead of time.
  • Only donations made at www.globalgiving.org are eligible for this matching, while funds remain. Donations made on any GlobalGiving corporate sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for matching. Match funding available on GlobalGiving UK will be used up separately to GlobalGiving, so check GlobalGiving UK’s leaderboard if you would like to make a matched donation through GlobalGiving UK’s site.
  • PLEASE NOTE – Haiyan Matching Campaign is running concurrently on GlobalGiving and GlobalGiving UK. The UK & US campaigns are managed separately. Match funding available in each campaign, and the Terms and Conditions and web link to donate in UK or US differ. There is $100,000 available in matching on GlobalGiving and £25,000 matching available on GlobalGiving UK. Please also refer to the Haiyan Matching Terms and Conditions on GlobalGiving UK for that campaign – terms are different to these GlobalGiving UK Terms. Please monitor each site separately to determine whether matching funds are remaining.

Haiyan Matching GlobalGiving UK Terms and Conditions

Please note: These Terms and Conditions relate to the GlobalGiving UK campaign; please refer to the GlobalGiving.org Terms and Conditions separately.

  • The GlobalGiving UK Haiyan Matching Campaign begins at 16:00:01 PM GMT (Nov 8, 2014 00:00:01 AM PHT) on November 7, 2014 and ends when the matching funds run out.
  • There is £25,000 in matching funds on GlobalGiving.co.uk.
  • Only organisations that are working on relief or recovery efforts related to Typhoon Haiyan in the Philippines are eligible for these matching funds.
  • Projects that are located in the Philippines, but not working on Haiyan relief- and recovery-related issues, are not eligible for this matching campaign.
  • Projects must be approved and live on the globalgiving.co.uk website by November 1, 2014 to be eligible for this campaign.
  • Matching is applied at 100% up to £600 per donor per project during the campaign on GlobalGiving.co.uk.
  • GlobalGiving UK will match up to £12,500 per project.
  • Only donations made by unique donors per project will be matched. Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted.
  • Only online donations made by credit card, debit card, PayPal, CAF Online or a GlobalGiving official gift card are eligible for matching on GlobalGiving.co.uk. Donations made by cheque or via JustGiving are not eligible.
  • We encourage you to get donations in early because matching funds may run out quickly.
  • Please note that GlobalGiving will monitor and review all donations made through this matching offer.
  • Online donations made using PayPal or debit or credit card must be made by the credit card holder or PayPal account holder.
  • GlobalGiving UK maintains the right to make a final decision on all matters concerning the allocation of matching funds.
  • Please note that all donations are final. GlobalGiving UK cannot change the time, date, or status of a donation after it is processed for any reason.
  • GlobalGiving UK is a registered charity in the UK. Donations made by UK tax payers are eligible for Gift Aid which will be claimed by GlobalGiving UK for the project. However Gift Aid will not be matched.
  • GlobalGiving UK has a 10% fee on donations but works to keep the fees as low as possible while providing great services and resources for charity partners. During the Haiyan Matching Campaign only the initial donation is subject to the 10% fee. The fee does not apply to the match. The fee covers all transactional charges such as credit card fees, as well as helps cover the costs we incur to promote organisations and projects, provide them with fundraising training and tools, and maintain and improve our online technology in order to keep you connecting with new donors.
  • GlobalGiving UK reserves the right to approve all projects included in the campaign ahead of the campaign start time.
  • Only donations made at www.globalgiving.co.uk are eligible for this matching, while funds remain. Donations made on GlobalGiving.org and any GlobalGiving corporate sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for GlobalGiving UK matching. NB. Match funding available of GlobalGiving.org will be used up separate to GlobalGiving.co.uk so check to see if funds remain on GlobalGiving.org.
  • PLEASE NOTE – Haiyan Matching Campaign is running concurrently on GlobalGiving.org. The UK & US campaigns are managed separately. Match funding available in each campaign, Terms and Conditions and web link to donate in UK or US differ. There is $100,000 available in matching on GlobalGiving.org. Please also refer to the Haiyan Matching Terms and Conditions on GlobalGiving.org – terms are different to these GlobalGiving UK Terms. Please monitor each site separately to determine whether matching funds are remaining.

Listen, act, and demonstrated learning for organizations

Posted by Marc Maxson on October 8th, 2014
In 2014 GlobalGiving made significant upgrades to our tools and training. Most of these improvements came directly out of the feedback organizations gave in our annual survey. We added web analytics. And now we measure organization behaviors and put them on a dashboard, giving personalized feedback on your performance:
effectiveness-dashboard-head
And for the first time, organizations that strive to be better get credit and recognition for learning:
effectiveness-dashboard-learn
We now award points for using external tools that can help organizations grow:
external learning tools
The process involves three steps – Listen, Act, Learn – and demonstrating that this has happened with a little feedback form:
LALR storytelling form

Our formula: Demonstrated effectiveness => more visibility => funds raised

Later this year, everything that organizations do to listen, act, and learn will increase their visibility on GlobalGiving, as it will soon factor into our partner rewards criteria:

partner-rewards

But before we make drastic changes, we’d like to hear from everyone. Please take our ‘learning how you learn’ survey:

Learning Organizations

A learning organization is one that transforms continuously based on evidence and helps its staff grow. We believe that learning organizations are going to drive change in the world in the future. But no two learning organizations look the same, or need the same things. This is your chance to help us learn what you need, so we can provide it. And if you are already doing something that makes you effective, we want to hear about it so that we can award more credit for doing what matters.

Changing the world

Dennis and Mari started GlobalGiving in 2002 because they believed most of the money was not making it to organizations that were doing great work. And in the decade ever since, we’ve moved over 100 million dollars to thousands of these great organizations. But that is not enough. We also need to demonstrate how and why these “other” organizations are a better investment, so that bigger deeper pockets will open and join us. That begins by tracking behavior and using market mechanisms to get more organizations doing more of what matters. We’ve explained our world view in this infographic.
globalgiving-impact-2014-map-4

#GivingTuesday is going global – Get ready!

Posted by Alexis Nadin on October 2nd, 2014

Giving-tuesday_webIn the U.S., Black Friday and Cyber Monday traditionally kick off the holiday shopping season where retailers earn the more money than any quarter in the year. Launched in 2012, #GivingTuesday is a day-long campaign that aims to capture this spirit of generosity to help drive donations and volunteer hours during the holiday season!

#GivingTuesday falls on December 2nd this year and it is a call to action to find creative ways for your family, community, company or organization to give! Donations on #GivingTuesday grew 90% from 2012 to 2013. More than 10,000 nonprofits, companies, celebrities are already onboard in 2014. This movement has even gone global, with sister movements in 40 countries and regions, including Australia, New Zealand, Canada, the United Kingdom, Latin America and Singapore!

In the lead up to #GivingTuesday this year, GlobalGiving hosted a webinar featuring some very special guests – Melissa Cronin and Kait Sheridan from 92Y, one of the creators of #GivingTuesday here in the U.S., and Patricio Boyd from OurMark, from the #UnDiaParaDar movement in Latin America! Watch the webinar recording here.

Melissa shared 3 things that an organization can do to make the most of #GivingTuesday:

  1. Try something new! The most creative fundraising campaigns are usually the most successful.
  2. Engage your existing supporters. Make them a part of your project.
  3. And design a campaign that helps you reach out to new supporters!

Patricio shared insights into the effort to spread #GivingTuesday concept to Latin America with #undiaparadar (one day to give) and the movement’s efforts to elevate the culture of giving in Latin America:

  1. Make the most of corporate partner matching funds! Donors like when their donation goes further.
  2. It not all about the money. Blood donation drives, food and clothing drives are also an effective way of giving.
  3. Engage more volunteers. A volunteer today could become a donor tomorrow!

More information about #GivingTuesday and fundraising toolkits to get you started can be found on here and upcoming webinars can be found here. If you have any additional questions, please email givingtuesday@gmail.com.

Organizations in Latin America are encouraged to check out #undiaparadar’s website and to get involved in this regional movement.

Finally, stay tuned for upcoming announcements about GlobalGiving’s Year-End campaigns and how your organization can participate!

So save the date – December 2nd is #GivingTuesday 2014!

 

 This post was written by Lucius Lee, Program Team Intern. 

Make the most of 2014 year-end fundraising

Posted by Alexis Nadin on September 30th, 2014

year-end givingHave you had a chance to look at a calendar recently? October is just around the corner and here at GlobalGiving, we’re getting pumped. Because this time of year means one thing: year-end fundraising, baby! Why the excitement? Well, last year, GlobalGiving helped more than 1,500 organizations raise more than $7.1 million in November and December. That’s more than 32% of GlobalGiving’s total donation volume for the year!

And we’re not alone. According to Blackbaud’s Charitable Giving Report, the average organization raises 35% of their annual income in October, November, and December and industry-wide, almost 20% of online giving happens in the month of December.

Year-end giving through GlobalGiving’s website grew 39% between 2012 and 2013! Take a look at these stats to learn more about year-end giving on GlobalGiving:

  • More than 800,000 people visited GlobalGiving.org in November and December last year!
  • Of those visitors, 31,000 made close to 40,000 donations in November and December.
  • 81,000 gift cards were sold (two times what was sold last year!) for a several million dollars;
  • More than $1.4 million was raised through corporate cause marketing campaigns; and
  • About $785,000 came through employee giving portals.
  • More than $620,000 in donations were made as gifts using GlobalGiving’s tribute card feature; and
  • Almost 700 people signed up for recurring donations for a total of more than $29,000 a month!

What to expect in 2014

See? This year-end fundraising thing is a pretty big deal! So what do you need to do to get ready? Here are some important trends to make the most of this year.

1. Take advantage of important dates. It’s no coincidence that November and December are the biggest giving months of the year. In the U.S., all tax deductible donations to non-profits must be made before the end of the year (Dec. 31st) to be eligible for deduction from 2014 taxes.

December is also the month of popular American holidays such as Christmas and Hanukkah. Last year, Americans spent $600 billion on and off-line during the holiday shopping season; 3.8% more than the year before. And online sales continued to sky-rocket. Online shoppers spent 20% more on Cyber Monday (the largest online spending day in history!) in 2013 compared to the previous year.

Take advantage of these important dates:

  • November 27: Thanksgiving Day
  • November 28: Black Friday
  • December 1: Cyber Monday
  • December 2: #GivingTuesday, a daylong effort in the U.S. to help charities raise money online during the holiday shopping season (Giving was up 90% from 2012!)
  • December 18 – 24: The week before Christmas (retailers traditionally see a surge in sales during this time)
  • December 29, 30, 31: The biggest fundraising days of the year!

2. Remember, you aren’t the only one asking your supporters. According to Google, 47% of donors visited multiple nonprofit websites before making their year-end giving decisions. So start now! The same study found that donation-related searches increased 30% in August and September. This fall, make sure you are taking steps to stand out.

3. Develop a bullet-proof communications plan and a compelling story. It is important to create a multi-channel strategy that incorporates social media and your organization’s website but keep in mind that email is still the number one driver of online donations, generating 35% of gifts. And 81% of donors say impact was the biggest consideration when making a donation. Your year-end communications plan should feature compelling photos and stories that convey your organization’s impact.

4. Make data driven decisions. Earlier this year, GlobalGiving rolled out our Analytics Dashboard, a feature that allows you to keep track of the number of people who visit your project pages, open your reports, and donate to your cause. Use this and other data to make smart decisions about your year-end strategy.

GlobalGiving has got your back this holiday season!

  • Create a solid year-end fundraising strategy. Join us for these upcoming training opportunities.

Developing a Solid Year-End Fundraising Strategy
Date: Wednesday, October 22
Times: 9 am EDT (Find this time in your city) and 3 pm EDT (Find this time in your city)
Webinar link: anymeeting.com/globalgivingus1
Sign up here.

Year-End Communications
Date: Wednesday, October 29
Times: 9 am EDT (Find this time in your city) and 3 pm EDT (Find this time in your city)
Webinar link: anymeeting.com/globalgivingus1
Sign up here.

  • Capitalize on fundraising tools. GlobalGiving’s tribute card feature allows donors to make a donation to your project as a gift for someone special this holiday season. Our fundraiser tool allows your advocates to raise funds to support your year-end fundraising efforts.
  • Participate in a fundraising promotion. We’re offering $10,000 in prizes in the Year-End Campaign to the organizations that raise the most money this December. Organizations must raise at least $3,000 from at least 30 donors to qualify. Learn more here. YouthSpark eligible organizations also have the opportunity to participate in Microsoft’s #GivingTuesday matching campaign. Stay tuned for more details coming soon!

Resource round up

Don’t just take it from us! Learn what others are saying about year-end fundraising. We’ve gathered the best articles and trainings from our peers here:

The Year-End Campaign – Holiday fundraising made easy!

Posted by Alexis Nadin on September 30th, 2014

We’re offering NINE bonus awards to the top projects that raise the most money from their supporters in GlobalGiving’s Year-End Campaign. The campaign begins at 00:00:01 EST on December 1st and runs through 23:59:59 pm EST on December 31st.  Projects must raise at least $3,000 from 30 donors in order to qualify for a bonus award. Bonus awards will be given to organizations that have met the designated thresholds and raised the most funds respectively.

Check out these awesome bonus awards for most money raised:

  • First place: $3,000
  • Second place: $2,000
  • Third place: $1,000
  • Fourth place: $1,000
  • Fifth place: $1,000
  • Sixth place: $500
  • Seventh place: $500
  • Eighth place: $500
  • Ninth place: $500

That’s a lot of chances to win.

The Year-End Campaign is designed to help you motivate your supporters to give throughout the month of December. When your donors are considering which organizations to support during the final weeks of the year, these bonus awards are a great incentive for your supporters to give your project(s). They know that they’re getting added value for their donation. And, the $3,000 and 30 donor thresholds encourage donors to give more and spread the word. Sign up here to join the campaign!

Terms and Conditions:

  • The Year-End Campaign will begin at 00:00:01 EST (midnight) on December 1, 2014 and last through 23:59:59 EST on December 31, 2014.
  • Projects will NOT be automatically enrolled in this campaign. Organizations must complete this simple online form by Friday, November 21 at 23:59:59 EST to participate in the Year-End Campaign.
  • Projects that are participating in the Year-End Campaign are NOT eligible to participate in Microsoft’s YouthSpark #GivingTuesday matching campaign.
  • Donations made through cause-marketing campaigns and other corporate promotions are not eligible for the Year-End Campaign and will not be reflected on the leaderboard.
  • Projects participating in select corporate campaigns, such as the Safer World Fund, will be excluded from the Year-End Campaign. You will be notified via email before the campaign if your project is not eligible for the Year-End Campaign.
  • Projects must be approved and live on the GlobalGiving.org website by Thursday, November 20th to participate.
  • Check donations must be received by December 23to qualify.
  • Gift card and text-to-give donations are not eligible for this campaign.
  • Projects must raise at least $3,000 from at least 30 unique donors to qualify for a bonus award.
  • Should projects tie for the bonus awards, then the project that has the most unique donors will receive the bonus prize.
  • Only new recurring donations, initiated during the month of December, will count towards the $3,000 and 30 donor thresholds and the bonus prizes. All existing recurring donations, initiated before December 1, 2014 will not count.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted towards the thresholds.
  • Attempts to make multiple credit card transactions from a single IP address in a short period of time will block future transaction attempts from that IP address.
  • Online donations made using PayPal or credit card must be made by the PayPal account or credit card holder.
  • All donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.
  • GlobalGiving will monitor and review all donations made through this campaign. GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of bonus awards.
  • Donations made on globalgiving.co.uk or any GlobalGiving corporate sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for this campaign.
  • GlobalGiving is a registered nonprofit in the United States. Donations made on GlobalGiving.org can only be claimed as a tax deductible contributions on United States tax returns.
  • Fulfillment fee for donations: GlobalGiving charges a 15% fulfillment fee on donations but works to keep the fees you pay as low as possible while providing you great services and resources. The fee covers all transactional charges such as credit card fees and helps cover the costs we incur to promote organizations and projects, provide them with fundraising training and tools, and maintain and improve our online technology in order to keep you connecting with new donors. With our add-on option, we also offer the donor the opportunity to make an additional donation to cover the fee.

October 15, 2014 Bonus Day Tips and Tricks

Posted by Katherine Sammons on September 17th, 2014

Last week GlobalGiving held a webinar on the terms and conditions for the upcoming October 15th Bonus Day. We also went over a Bonus Day strategy, that will help make Bonus Day a successful fundraising day for your organization. We’re offering a 30% match on all donations up to $1,000 per donor per project, while funds remain. There is $75,000 available in matching and matching begins at 9:00 a.m. EDT and lasts until funds run out or 11:59 p.m. EDT.  There is also $2,000 in bonus prizes available!

The Benefits of Bonus Day

Bonus Days are a great way to re-energize your donor base and grow your network of supporters. Bonus Days allow your organization to fundraise around a time-bound campaign. Matching funds gained on Bonus Day are just the icing on the cake. Bonus Days should be looked at as a reason to ask your donors to give. They allow your organization to create a sense of urgency; donors must give now.

Bonus Day Terms & Conditions

For full Bonus Day terms and conditions click here.

Bonus Day Strategy – Let’s Gets Started! 

Use the timeline and tasks below to create a Bonus Day strategy for your organization to use in order to have a successful Bonus Day.

Tips and Tricks – Week 1, Sept. 22-28

  • Bonus Day Funding Goal (excluding matching funds and bonus prizes): ­____________
  • How many donors do you need to reach your funding goal?: ________________

Tips & Tricks – Week 2, Sept. 29 Oct. 5: Identify supporters and get feedback

  • Identify potential donors, such as board members, former volunteers and interns, and friends/family
  • Identify donor captains. Donor captains are responsible for raising a funding goal on the day of Bonus Day. For example, a donor captain may be a former intern that is excited about your work and pledges to raise $300 from 20 donors for your project. Donor captains help your organization grow its network of supporters.
  • Contact donor captains. Let them know why you are asking for their help and tell them how they can help. Remember your donor captains are persons that care about your organization, the work you are doing, and most importantly they care about you (the number 1 reason why people give is because someone they know and trust asked them too).

Tips & Tricks – Week 3, Oct. 6 Oct. 12: Begin Communication with supporters and write communications for Bonus Day

  • Send an email to your network letting them know that on Oct. 15th you will be asking them a favor. Tell them to look out for an email. Include a quote from a beneficiary, a story about one of your beneficiaries, or an update on how your project is doing. You want to make sure that you remind them about the great work your organization is doing, and why their donation will make a difference. Include the world clock announcer, so they know that time Bonus Day starts in their location, but do not include the link to give.
  • Call your major donors and supporters to let them know about the Bonus Day and that they should be on the look for an email from you about how to give on Oct. 15th.
  • Put together messaging for your organization to use on Bonus Day. This should include the following:

–A project report for GlobalGiving. Submit your project report to GlobalGiving before Bonus Day, and request that it be sent out on Oct. 15th at 9 am EDT (Bonus Day start time). In your project report include an update about your project, a quote from a beneficiary, and/or story of one of your beneficiaries. Also, don’t forget to include a call to action for donors to give on Bonus Day. Your project report should inspire them to give.

–Write and send messaging for your donor captains to use for Bonus Day asks. You want to make sure that assisting your organization is easy for them, and that they are sharing the correct information. Include a template email, sample tweets, and sample Facebook posts, if relevant.

Tips & Tricks – Week 4, Oct. 13 -19: Bonus Day week & thank you notes

  • Day before Bonus Day: Send out an email to supporters the day before Bonus Day letting them know that there is an opportunity for them to have their donation matched. Let them know when Bonus Day starts. Include the world clock event announcer, so they know what time Bonus Day starts in their location. Do not include a link to your project page or how to give quite yet.
  • Bonus Day: When Bonus Day begins at 9 am EDT, send out an email to your supporters letting them know that you are now asking for the favor, and why. Include directions on how to give, by including a direct link to your project page. Do not send donors to GlobalGiving’s homepage. Please send donors directly to your project page in order to minimize confusion and clicks.

Day after Bonus Day: Make sure you thank your donors in a timely manner by using GlobalGiving’s thank you note feature.  Click here to learn more about the thank you note feature

Listen, Act, Learn. Repeat. 

We know your time and resources are valuable. We want to help you be as effective as possible with those resources, and we’ve seen that effectiveness is driven by a cycle of progress that involves listening, acting, and learning (and repeating — doing it all again). Think about the questions below in order to test how your strategy worked.

  • LISTEN: You just read tips for a creating a successful October 15th Bonus Day.
  • ACT: What is one way you are going to fundraise for Bonus Day?
  • LEARN: How will you know whether your fundraising strategy worked? What results will you look for in order to measure success?

Infographic: GlobalGiving’s Bet on Improving Effectiveness

Posted by Alison Carlman on September 16th, 2014

Infographic: GlobalGiving's Bet on EffectivenessYou may remember that in April we launched a beta version of our Effectiveness Dashboard.  We gathered feedback from  more than 200 of our partners about how we could make it better, and today we’re unveiling version 2.0 of that Dashboard. See yours here!

But perhaps you’re still wondering why we have this growing emphasis on our project partners’ effectiveness? To answer that question, we created a new infographic to explain our trajectory. Please check it out!

We’re still working hard to improve the GlobalGiving platform so you’ll get more funding for your project. But we’re also working to measure and reward all the gains you’re making to gather feedback, learn, and improve the work you’re doing on the ground. Simply because we’ve seen (and you, our project partners have told us!) that GlobalGiving network is not just a marketplace for money; its also an accelerator for learning and improvement in the nonprofit sector.

Have you tested out something you learned from the GlobalGiving community that made a difference in the way you deliver programs and services? Share your learning with us (and you’ll get points in your Effectiveness Dashboard!)