Fundraising Experiments using your Analytics Dashboard

Posted by Alexis Nadin on July 28th, 2014

Earlier this year, GlobalGiving announced a new Analytics Dashboard– a feature designed to give you insight into your GlobalGiving project and report activity. Nick Hamlin, GlobalGiving’s Business Intelligence Analytst, joined us to talk about ways that organizations can use this tool to analyze their GlobalGiving activity and design experiments to improve communications and fundraising efforts.

Watch the webinar recording here. Check out a summary of the session below.

Why should you care about data?

Have you ever said to yourself “There’s never enough time, money, or resources to have the impact we’d like!” Well, with good data you’ll be able to make the greatest impact with the resources you DO have!

Running a non-profit organization is like driving a car

You only have one tank of fuel and limited time to arrive at destination. Without a map, you find yourself driving around lost and in search of your destination. That wastes time and gas! With a map, you have a clear path to get where you need to go as quickly and efficiently as possible!

Data is like a map. It will help your organization work effectively and use their resources efficiently. It can help you see where you need to go, how to get there as quickly as you can, and help you use your resources as efficiently as possible.

Use your Analytics Dashboard to analyze your fundraisingAnalytics dashboard link

Access your Analytics Dashboard from the Project Entry System dashboard. See a complete summary of the information that is available in the Analytics Dashboard here. Visit your Analytics Dashboard here.

Design an experiment to identify areas for increased potential

  1. Identify a specific metric that you would like to improve—time on project page, number or project reports opened, etc.
  2. Formulate a hypothesis using an “if à then”  statement
  3. Make one specific, isolated change to your project or your next report on GlobalGiving– such as replacing the main photo, changing the title, or trying something new with the subject line. It is best to make these changes one at a time, so you can isolate what factor is responsible for an increase or decrease in your metrics.

Example 1

Hypothesis: If I make a change to my project page, visitors will stay on it longer.

Steps:

  1. Make a change to your project page. Try not to do this during other campaigns so you can make sure that the difference in results you gather are due to that change and not due to the campaign.
  2. Use the slider to compare the average time on the page before you made the change to after you made the change by examining different time periods

Example: Make a change to project page on February 14th

Result: You can see that the average time on page has increased after you made the change – showing that the change you made was successful at holding donor’s attention for longer!

example 1Example 2

Hypothesis: If we do an outreach campaign via Facebook, more people will donate to our project through Facebook than in the past.

Steps:

  1. Start reaching out to supporters on Facebook
  2. Use the slider to compare your top donation sources before and after the campaign. Does the proportion of Facebook donors increase?

Example: Same time of year, different strategy

Result: You can see that the number of donors who arrived at your project page by Facebook has increased by a significant amount. Reaching out to people by Facebook was a success!

example 2Example 3

Hypothesis: My last report didn’t get a very good open rate. If I change the tone of my subject line, more people will open my report.

Steps:

  1. When you send your next report, include a subject line that gives people a concrete or intriguing reason to open your report.
  2. Compare the open rates for each report as a percentage of how many people received the message to see if your subject line helped.

Example: Let’s try a better subject line

Result: You can see that the open rate nearly doubled with the more exciting, more informative subject line! A future experiment could be trying to increase the click through rate by offering multiple links to the GlobalGiving page throughout the email, or by making the report as engaging and inspiring as possible.

example 3Got ideas? Now it’s your turn to start creating hypotheses and experiments to improve your fundraising on GlobalGiving. Share your experiments, results, and learnings on the Project Leader Facebook group.

If you have any questions, please email us at projecthelp@globalgiving.org.

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Get Effectivness Points for watching this recording!

You even get credit on your Effectiveness Dashboard for listening to webinars! So everyone who listens to this webinar, even the recording of it, will receive a point for “Listen.” Again, the link to the webinar recording: https://www.anymeeting.com/WebConference-beta/RecordingDefault.aspx?c_psrid=EF58DC85834F

Day 2 Recap – Summit on Social Media and Online Giving

Posted by Alexis Nadin on July 15th, 2014
Jai Bhujwala, VP, Online & Retail Giving, GiveIndia

Jai Bhujwala, VP, Online & Retail Giving, GiveIndia

Did you miss GlobalGiving’s Summit on Social Media and Online Giving in New Delhi? Don’t worry! We’ve provided a brief recap of the second day, which focused on strategies and techniques for raising funds online. Check out the Twitter conversation and the event photos online.

Online Community & Social Fundraising: India 2.0Session Presentation

Jai Bhujwala, VP, Online & Retail Giving, GiveIndia
Fundraising has evolved with the invention of the internet. Is it no longer a one-way effort of gathering contributions by soliciting donations. Instead, Fundraising 2.0 is an effort to empower your supporters to raise funds using their networks and communities. Jai shares GiveIndia’s tips for harnessing the power of this new phenomenon to raise funds for your organization.

Corporate Engagement in India

Shefali Arora, Account Planner, Google IndiaSession Presentation

Namrata Rana, Director, FuturescapeSession Presentation

Moderator: Courtney Eskew, Senior Partner Services Associate, GlobalGiving

Panel Discussion: Corporate Engagement in India

Panel Discussion: Corporate Engagement in India

What can happen when the interests of companies and nonprofits collide? Shefali Arora shared five exciting ways that Google is working with NGOs in India and around the world including the Global Impact Awards, GooglersGive, GoogleServe, The NGO Consultant, and Google Ad Grants. Namrata Rana spoke about an exciting new law in India that requires Indian companies to donate 2% of their net profits to Indian NGOs.

Turning Volunteers into Long-Term AdvocatesSession Presentation

Vishal Talreja, CEO & Co-Founder, Dream a Dream
Dream a Dream has successfully engaged hundreds of volunteers over the past several years, including hundreds of corporate volunteers who have become lasting advocates for the organization. Vishal shared insights about the volunteer lifecycle that he has seen at Dream a Dream and provided tips for developing a volunteer engagement strategy.

Building Lasting Donor Relationships

Nandita Mishra, Director of Programs, South Asian Fund Raising Group (SAFRG) – Session Presentation

Priyanka Singh, Chief Executive, Seva Mandir – Session Presentation

Elsa Varghese, Officer – Grants and Communications, Mumbai Mobile Creches – Session Presentation

Moderator: Neeharika Tummala, India Field Representative, GlobalGiving

Attracting donors is one thing, but getting them to continue give is a whole new challenge. Panelists shared their organizations’ secrets to engaging long-term donors: developing a strong donor stewardship plan, building meaningful relationships, showing recognition and appreciation, and communicating impact regularly.

K. Thiagarajan, Agastya International Foundation on Effective Campaign Fundraising

K. Thiagarajan, Agastya International Foundation on Effective Campaign Fundraising

Effective Campaign Fundraising

K. Thiagarajan, Chief of Operations, Agastya International Foundation – Session Presentation

Vasumathi Sriganesh, Founder/CEO, QMed Knowledge Foundation – Session Presentation

Shalia Brijnath, Chairman, Aasraa Trust – Session Presentation

Moderator: Michael Gale, Senior Program Manager, GlobalGiving

These panelists have raised lakhs of rupees from one-month fundraising campaigns! Shaila Brijnath reminded us that if you don’t ask, people won’t give. She talked about the power of hard work and passion in developing a fundraising campaign. K. Thiagarajan shared how to develop a successful campaign strategy and how to leverage trusted donor relationships. Vasumathi Sriganesh wrapped up the session with a discussion about overcoming challenges in online fundraising.

How to Tell Compelling Stories OnlineSession Presentation

GlobalGiving Team at the end of the Summit

GlobalGiving Team at the end of the Summit

Kyla Johnson, Communications Associate, Educate Girls

A picture may be worth a thousand words, but a powerful story is priceless. Kyla Johnson shared how Educate Girls uses inspiring stories and reports to motivate donors to give. She provided practical tips for telling engaging stories that keep your network engaged.

Question or comments? Keep the conversation going using the hashtag #SMG14 on Twitter.

Day 1 Recap – Summit on Social Media and Online Giving

Posted by Alexis Nadin on July 15th, 2014

Did you miss GlobalGiving’s Summit on Social Media and Online Giving in New Delhi? Don’t worry! We’ve provided a brief recap of the first day, which focused on using social media to further your cause online, below. Check out the Twitter conversation and the event photos online.

Mobilizing Youth: Transforming Dialogue to ActionSession presentation

Ritu Sharma on Social Media Strategy

Ritu Sharma on Social Media Strategy

Samyak Chakrabarty, Managing Director, Electronic Youth Media Group & Chief Youth Marketer, DDB Mudra Group
India’s youth aren’t waiting for change to happen – the time is now. How can NGOs leverage the energy of today’s engaged youth to strengthen their organizations and ultimately make a difference both on and offline? Samyak Chakrabarty, one of India’s foremost experts on youth engagement and marketing, shared insights based on his research on youth in India.

Social Media Strategy: How to Think About Social Media as Part of an Integrated Market Strategy – Session Presentation

Ritu Sharma, Director and Co-Founder, Social Media for Nonprofits
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Ritu proposed a four step plan: identify your audience; recruit supporters; engage your audience; and activate your superfans.

Deepa Saptnaker on LinkedIn for NGOs

Deepa Saptnaker on LinkedIn for NGOs

LinkedIn for NGOs - Session Presentation

Deepa Saptnaker, Head of Communications – India & Hong Kong
More than 26 million Indian professionals and hundreds of millions of individuals around the globe use LinkedIn to facilitate meaningful connections, making it the world’s largest professional networking site. Is your organization using LinkedIn to connect with volunteers, board members, new staff, and supporters on LinkedIn? Deepa Saptnaker shared best practices for strengthening your organization’s brand, building and engaging your network, and leveraging your networks on LinkedIn. Learn more about nonprofits.linkedin.com.

Drive Change with Online Advertising: Google Ad GrantsSession Presentation

Mohita Mathur, Google-Give Team, Google
More than 14,000 organizations are using Google Ad Grants globally to drive change using online advertising. This program provides eligible nonprofits, ranging in scope and focus from healthcare to arts and culture, with free advertising via Google AdWords to attract volunteers and supporters online. Indian nonprofits can learn more about http://www.google.co.in/grants/apply.html.

Measuring What Matters: Do-It-Yourself Analytics with Syed Khalid Jamal

Measuring What Matters: Do-It-Yourself Analytics with Syed Khalid Jamal

Measuring What Matters: Do-It-Yourself AnalyticsSession Presentation

Syed Khalid Jamal, Digital Communications Manager, U.S. Department of State’s Education USA Program
We gather data to determine what is effective and to improve our efficiency. Data helps us fix what’s broken and it helps us find our advocates, ambassadors, and heroes online. Syed shared what to measure—reach, engagement, competitive data, sentiment, and conversions—and how.

Creating a Movement Through Social MediaSession Presentation

Lavanya Madhyanam, National Development Associate, Teach for India
More than 470,000 people have joined Teach for India’s movement via social media. Using campaigns on Facebook and Twitter, Teach for India is sparking an important conversation about education in India and engaging a large network of fellows, donors, and supporters. Lavanya shared tips for building a brand on social media.

Experiments in Mobile: The Next FrontierSession Presentation

Priyanka Batra, Former Presdient – Delhi, Make a Difference, Anshal Jain, Delhi Fundraising Team, Make a Difference

That piece of metal in your back pocket can help you do a lot more than make calls – it can be a transformative instrument for social change. Make A Difference shared their mobile application, Donut, which they designed to engage Indian youth.

Panel Discussion: Turning Failure into Success

Panel Discussion: Turning Failure into Success

Turning Failure into Success

Sonali khan, Vice President & India country Director, Breakthrough
Tejas Patel, coordinator – Digital Partnerships, Amnesty International, India
Anshu Gupta, Founder and Director, GOONJ
Moderator: Shabnam Aggarwal, CEO, Perspectful Advisors
When we talk about failure, it’s often in the context of what we did wrong. But it’s important to see failure as just a stepping stone on the path to success. In this session, leaders in prominent Indian organizations Amnesty International, Breakthrough, and GOONJ shared how their organizations have embraced opportunities to learn and grow from failure and created a “failure-friendly” culture that encourages experimentation.

Question or comments? Keep the conversation going using the hashtag #SMG14 on Twitter.

Top Take Aways from Summit on Social Media and Online Giving

Posted by Alexis Nadin on July 15th, 2014
Rita Soni, CEO, NASSCOM Foundation

Rita Soni, CEO, NASSCOM Foundation

The GlobalGiving team was thrilled to host our first ever two-day Summit on Social Media and Online Giving in New Delhi at the beginning of July. The event was presented in collaboration with Social Media for Nonprofits, the premiere global event series on social media for social good.

I think Deepa Ranganathan put it well when she said:

@SinfullyAlive: It’s unbelievable and inspiring to be in the company of such changemakers representing orgs doing incredible work doing what they do #SMG14

More than 150 nonprofit professionals and fundraising and communications practitioners came from all over India and South Asia to learn how to collaborate to find ways to tackle their funding needs and further their causes using online tools and social media.

Weren’t able to join the Summit? Don’t worry! Here are some important take aways from the event’s Twitter conversation. See the complete Twitter conversation at http://bit.ly/1j0j9Pk . Stay tuned for a summary of Day 1 and 2 coming soon on the Tools & Training Blog

Participants engaged in group discussion

Participants engaged in group discussion

@socialgoodR: Want to have great campaign fundraising? Communication is the key. #smg14#ngopic.twitter.com/ZXQarrqag4

‏@sudeshna09: Use #scheduling tools like #HootSuite to keep your #twitter#engagement regular even while you’re traveling – @ritusharma1#sm4np#SMG14

@ritusharma1: People give from heart, not from rational thinking, communicate impact & use compelling positive images. #smg14 pic.twitter.com/pkkedhXMj4

@sudeshna09:  “Do not refrain from evoking #emotional response from #audience”: Kyla Johnson @educategirls on #storytelling #SMG14 pic.twitter.com/AAsPtF1iOf

@marcmaxson:  13% of donors leave bc they aren’t thanked within first 48hrs… Wow. NGOs thank your donors! #realtalk #SMG14 @KBradd @sudeshna09

@priyakamal: #SMG14 Make the #donate button on ur org website most visible

@socialgoodR: New @CSR law in India means potentially billions of rupees will now be available from the nation’s most profitable co’s. #SMG14

@fattechy: If you do not ask, people will not give, says shalia brijnath of @AasraaTrust on effective #campaign#fundraising #SMG14

Question or comments? Keep the conversation going using the hashtag #SMG14 on Twitter.

Partner Rewards Bonus Day Webinar Summary

Posted by Katherine Sammons on June 30th, 2014

On Thursday June 26th, GlobalGiving  held two webinars to prepare you all for our upcoming Partner Rewards Bonus Day! We discussed the basic Terms and Conditions, what are Partner Rewards Levels and how to find out yours, tips and tricks for succeeding in the Bonus Day, and the support GlobalGiving can provide you leading up to this event.

If you were not able to attend or you would like to listen again you can view the presentation and listen to the recording here.

Basic Bonus Day Information

This Matching Day honors all the hard work you all have put in to being Partners, Leaders, and Superstars. The amount of matching you and your organization will receive is dependent on your Partner Rewards Status. Partners will receive 30% in matching funds, Leaders will receive 40% in matching funds, and Superstars will receive 50% in matching funds. We are also excited to announce that for this Partner Rewards Bonus Day, we are adding an extra $10,000 in matching funds!  Now, the total amount of matching funds available is $130,000. We are offering a $1,000 bonus award for the project that raises the most funds and a $500 bonus award for the project that comes in second place. There’s more! We are also offering another $1,000 bonus award for most individual donors and a $500 award for the project that comes in second place. 

Terms and Conditions

  • Bonus Day begins at 9:00 am EDT on July 16th, 2014 (time in your city) and ends at 11:59 pm EDT (time in your city) on July 16th, 2014
  • There is $130,000 in matching funds available
  • Online donations of up to $1,000 per individual donor per project are eligible to be matched at 30% to 50% depending on the organization’s Partner Rewards Level.
  • Organizations ranked as Partner will have their donations matched at 30%, organizations ranked as Leader will have their donations matched at 40%, and organizations ranked as Superstar will have their donations matched at 50%.
  • The organization that raises the most donations on Bonus Day will receive an additional $1,000 from GlobalGiving. This bonus prize is determined at 11:59 pm EDT on July 16th
  • The organization comes in second place for most donations on Bonus Day will receive an additional $500 from GlobalGiving. This bonus prize is determined at 11:59 pm EDT on July 16th.
  • The organization that secures the most unique donors on Bonus Day will receive an additional $1,000 from GlobalGiving. This bonus prize is determined at 11:59 pm EDT on July 16th.
  • The organization that comes in second place for most unique donors on Bonus Day will receive an additional $500 from GlobalGiving. This bonus prize is determined at 11:59 pm EDT on July 16th.
  • Projects must be approved and live on the GlobalGiving.org website by July 14th to be eligible.
  • Only online donations (credit card or PayPal) are eligible for matching. Donations made by check or text-to-give are not eligible.
  • Donations made on globalgiving.co.uk or any GlobalGiving corporate sites including  Benevity are not eligible for matching.
  • Funds, such as  disaster funds are not eligible for matching.
  • We encourage you to get donations in early, because matching funds will likely run out before the end of the day.
  • Please note that GlobalGiving will monitor and review all donations made through this matching offer.
  • GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds.
  • Please note that all donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.

Your Partner Rewards 

To maximize this upcoming Bonus Day as much as possible, it is important to know the ins and outs of Partner Rewards. To start, below are easy steps to finding your Partner Rewards Level:

  1. Log-in to Project Entry (PE)
  2. Access your dashboard
  3. You will see a grey box titled, “Reward Level”
  4. Click “Reward Level”

Once you complete these steps, you will see that there are different sub-categories GlobalGiving uses to determine your Partner Rewards Level. Your level is based upon the lowest sub-rank. For example, if you are a Leader in the reporting sub-category and a Superstar in the other five categories, your Partner Rewards Level will be Leader. These levels are also calculated every single day around 8 AM EST. This allows all of you to have a chance to increase your Partner Rewards Level and maintain your high statuses. Remember – all matching will be calculated based on your organization’s Partner Rewards Level as of 11:00 PM EDT (time in your city) on Tuesday, July 15th! Be sure that your Partner Rewards Level is secure by this time.

Bonus Day Tips and Tricks

Follow the strategy below to plan out a success Bonus Day.

Week 1, June 23-27: Start initial preparations for the Bonus Day

  • Bonus Day Funding Goal (excluding matching funds and bonus prizes):______________
  • How many donors do you need to reach your funding goal?:________________
  • Learn more about Partner Rewards Bonus Day by clicking here.
  • Learn your organization’s Partner Rewards Level.

Week 2, June 30 – July 4: Identify supporters and get feedback

  • Identify potential donors, such as board members, former volunteers and interns, and friends/family
  • Identify donor captains. Donor captains are responsible for raising a funding goal on the day of Bonus Day. For example, a donor captain may be a former intern that is excited about your work and pledges to raise a certain amount of money from a certain amount of donors for your project. Donor captains help your organization grow its network of supporters.
  • Contact donor captains. Let them know why you are asking for their help and tell them how they can help. Remember your donor captains are persons that care about your organization, the work you are doing, and most importantly they care about you (this is the number one reason donors give – they know and trust you)!
  • Set up a consultation call with Katherine to go over your strategy and get feedback. Click here to sign up for a consultation.

Week 3, July 7 – July 11: Begin communication with supporters and write communications for Bonus Day

    • Send an email to your network letting them know that on July 16th you will be asking them for a favor, and tell them to look out for an email. Include a quote from a beneficiary, a story about one of your beneficiaries, or an update on how your project is doing. You want to make sure that you remind them about the great work your organization is doing, and why their donation will make a difference. Include a world clock announcer, so they know that time Bonus Day starts in their location, but do not include the link to give.
    • Call you major donors and supporters to let them know about the Bonus Day on the 16th, and that they should be on the look out for an email from you about how to give on July 16th
    • Put together messaging for your organization to use on Bonus Day. This should include the following:
  1. A project report for GlobalGiving. Submit your project report to GlobalGiving before Bonus Day, and request that it be sent out on July 16th at 9 AM EDT (Bonus Day start time). In your project report include an update about your project, a quote from a beneficiary, and/or story of one of your beneficiaries. Also, don’t forget to include a call-to-action for donors to give on Bonus Day. Your project report should inspire them to give.
  2. Write and send messaging for your donor captains  to use for Bonus Day asks. You want to make sure that assisting your organization is easy for them, and that they are sharing the correct information. Include a template email, sample tweets, and sample Facebook posts, if relevant.

Week 4, July 14 – 18: Bonus Day week and thank you notes

    • Day before Bonus Day: Send out an email to supporters the day before Bonus Day letting them know that there is an opportunity for them to have their donation matched. Let them know when Bonus Day starts. Include the world clock event announcer, so they know what time Bonus Day starts in their location. Do not include a link to your project page or how to give quite yet!
    • Bonus Day: When Bonus Day starts at 9 AM EDT, send out an email to your supporters letting them know that you are now asking for the favor, and why. Include directions on how to give, by including a direct link to your project page. Remember – do not send donors to GlobalGiving’s homepage! Please send donors directly to your project page in order to minimize confusion and clicks.
    • Day after Bonus Day: Make sure you thank your donors in a timely manner by using GlobalGiving’s thank you note feature. Click here to learn more about the thank you note feature.

Support at GlobalGiving

If you are feeling overwhelmed at all about the Bonus Day, there is no need to worry. GlobalGiving is here to help! Katherine will be setting up consultations calls for anyone who wants to know more about Partner Rewards, how to increase their Partner Rewards, and additional information about the Bonus Day. You can click here to sign up!

Listen, Act, Learn. Repeat.

We know your time and resources are valuable. We want to help you be as effective as possible with those resources, and we’ve seen that effectiveness is driven by a cycle of progress that involves listening, acting, and learning (and repeating — doing it all again). Below, find an exercise that will help you start the listening, acting, and learning process.

  • LISTEN: You just listened to a presentation on fundraising for Partner Rewards Bonus Day and read a summary of the presentation.
  • ACT: What is one fundraising strategy you are going to use to fundraise for Partner Rewards Bonus Day?
  • LEARN: How will you know whether your fundraising strategy worked? What results will you look for in order to measure success?

All the Best,

Sylvia Lorenzini & The GlobalGiving Team

Securing Monthly Donations Online – Recurring Donations

Posted by Sylvia Lorenzini on June 30th, 2014

Webinar link: https://www.anymeeting.com/WebConference-beta/RecordingDefault.aspx?c_psrid=EF57D781824B

Guest speaker: Chris Hines, from Apopo US

Why do recurring donations matter?

Because they are a consistent and reliable source of income! Recurring donors are your most loyal supporters. Once a donor signs up, they give on average for 8 consecutive months, and the main cause of cancelation is expired credit cards.

A little background on Apopo

Apopo trains rats to detect landmines and TB in Tanzania and Mozambique. Their Adopt a HeroRAT campaign where donors could “adopt” a rat was starting to stagnate. Donors would get updates and pictures, but no interaction or social media engagement. So, Apopo launched a new recurring donation experience with myapopo.org, a personalized, engaging platform for donors.

apopo

Experimenting to increase recurring donations!

-Testing on the website homepage

  • Support button – changed the color, background, and added small animation to the button and found that it drew more clicks and a higher percentage of website visits
  • “Help us save lives” banner – moved up the banner higher on the homepage and received more clicks and more donations

-Testing on donation page

  • Donation pictures – saw increase in recurring donations when switched the Adopt image. Always test new images to see which ones attract the most clicks
  • Donation amounts – track how many donations received for the amounts and descriptions given
  • Default to monthly donation instead of annual donation – Focus more on monthly donations and had more engagement and less cancellation
  • Put video on page to better explain recurring donations
  • Added other currencies to donation pages to make it easier for more donors to give
  • Got feedback that PayPal page discouraged donors from giving. Made changes and got a higher completion rate for recurring donations

-Testing communication frequency

  • Allow donors to choose how frequently they want to get emails – give more options to customize for donors
  • FB sharing link on top right – to make donors feel comfortable sharing stories on FB, Apopo provided examples of what stories will be shared that has increased FB sharing among donors

-Testing subject lines

  • Fun, mysterious, unique subject lines got higher open and click through rates

Lessons learned

  • Plan campaigns well in advance and know when communications are going out
  • Inspire, motivate and engage donors so they feel more involved and get others to join
  • Bring in more interactive, fun elements
  • Reward recurring donors with exclusive content – make donors feel like they’re getting something in return
  • Keep testing!

How much did experimentation cost? The A/B testing that Apopo did cost only Chris’ time. There are a lot of free tools you can use to do A/B testing including tools on GlobalGiving and on Optimizely.

How GlobalGiving Doubled Recurring Donations

GlobalGiving experimented with different calls-to-action to get one-time donors to upgrade to monthly recurring donations. Here are the three types of calls-to-action GlobalGiving put on donor’s shopping cart pages:

-          Simple call to action

-          Call-to-action offering different match percentages for new recurring donations

-          A group offer, so the more people who upgraded got a higher match percentage

We found that the group offer with the 75% match drove the highest number of upgrades.

Here’s a blogpost explaining more on how we doubled recurring donations on our site: http://tools.blog.globalgiving.org/2012/07/31/how-to-double-your-recurring-donations/

What did we learn?

Never Settle! Always keep experimenting to improve your fundraising. Run your own recurring donation experiments. Look at how you communicate with your recurring donors. And take advantage of week-long recurring donation matching opportunities on GlobalGiving.

 

All the best,

Jen Masutani

 

Announcing the GlobalGiving Storytelling Fund winners!

Posted by Sylvia Lorenzini on June 27th, 2014

storytelling

Many thanks to all who submitted applications to the GlobalGiving Storytelling Fund! We are pleased to recognize the following organizations as recipients of the Storytelling Fund:

  • Center for Peacebuilding
  • Encompass- the Daniel Braden Reconciliation Trust
  • Guitars in the Classroom
  • La Reserva Forest Foundation
  • Partnership for Every Child
  • Tanzania Development Trust
  • Vacha Charitable Trust
  • Vijana Amani Pamoja

We are very excited to be working with each of these organizations to support their storytelling and feedback efforts! These organizations will be reaching beyond the constituents they touch directly to field feedback and collect stories from their wider communities, in order to build as holistic an understanding as possible of the needs of their communities and learn how they can better affect change. To explore the story collection and analysis tool, visit the growing database here.

Take a look below to see a short description of each organization, followed by the story prompt they have chosen to drive their story collection.

  1. Center for Peacebuilding (Bosnia): Center for Peacebuilding develops peacebuilding programs to foster peace and reconciliation among different ethnic and religious groups in Bosnia and Herzegovina. Our activities are designed to bring about comprehensive social change focusing on youth.
  • Their story prompt: “Talk about a time when a person or organization tried to help someone of change something in your community. What happened?”
  1. Encompass – the Daniel Braden Reconciliation Trust (UK): Encompass works to bring together young people from different cultures and backgrounds, supporting them to become more understanding and tolerant of each other while giving them the skills and confidence to promote intercultural understanding in their communities.
  • Their story prompt: “Please tell a story about a time when a conflict arose because you had to work with someone from a different background (religious, cultural, ethnic etc.) to yourself.”
  1. Guitars in the Classroom (USA): Since 1998, Guitars in the Classroom (GITC) has been inspiring, training and equipping classroom teachers to integrate music making across the academic curriculum through “song-based instruction” so students of all ages have educational, musical access & opportunity at school every day. Our work prepares educators to lead music, employing it as a dynamic tool for reaching all learners, teaching all subjects, and building character, creativity and community. Programs & materials are free.
  • Their story prompt: “We are excited to learn about how your experience with Guitars in the Classroom has affected you personally and, if you are an educator, professionally. We also hope to learn about other experiences you have had as a volunteer or participant with another charity. Thanks for participating!”
  1. La Reserva Forrest Foundation (Costa Rica): La Reserva Forest Foundation is a Costa Rican non-profit working to restore and preserve native tropical forests, dedicated to creating “tree bridges” linking isolated forest islands using volunteers and the local school communities, and fighting global warming through various carbon neutral projects.
  • Their story prompt: “Please tell a story about a time when you had to choose between protecting the environment and maintaining a livelihood. Include if/how individuals or organizations were involved in the conflict.”
  1. Partnership for Every Child (Ukraine): Our vision is the world where every child grows up in a lovely and secure family. Mission. We professionally assist families, communities and governments in their work to ensure the rights of every child to live and develop in safe and secure family environments. Our main focus until 2015 is to prevent separation of children from families and placement in institutional care; support and strengthening parental capacities of vulnerable families; support to children leaving care.
  • Their story prompt: Please tell a story about a time when a person or an organization tried to help someone or change something in your community.
  1. Tanzania Development Trust (Tanzania): The Trust Deed of 1975 says “The objects of the Trust shall be to relieve poverty and sickness among the people of Tanzania by means of the development of education, health and other social services, the improvement of water supplies and other communal facilities and the promotion of self- help activities.” Interpreting the Trust Deed for the needs of the 21st Century we add: “In making grants, the Trust tries to promote equal opportunities and projects which improve the environment”.
  • Their story prompt: Please tell a story about a time when a person or an organization tried to help someone or change something in your community.
  1. Vacha Charitable Trust (India): Our mission is to focus on issues of women and girls through educational programs, resource creation, research, training, campaigns, networking and advocacy. Our vision is of a world without exploitation, oppression, discrimination and injustice against women or any other section of society.
  • Their story prompt: Please tell a story about a time when a person or an organization tried to help someone or change something in your community.
  1. Vijana Amani Pamoja (Kenya): VAP’s mission is to integrate social and economic values through football/soccer by creating a proactive health environment.
  • Their story prompt: Please tell a story about a time when a person or an organization tried to help someone or change something in your community.

Congratulations to the winners!
For reflections on their progress so far, click here.

GlobalGiving encourages all of our partner organizations to explore the use of the Storytelling Tool as a way to collect feedback from your community. Please visit this page to learn more about the tool and methodology, and contact Marc Maxson or Sarah Hennessy with any questions!

Partner Rewards Bonus Day – July 16

Posted by Katherine Sammons on June 17th, 2014

Partner Rewards Bonus Day is just around the corner; July 16th to be exact. We can’t wait!  We are throwing in another $10,000 in matching making there $130,000 available in matching ($40,000 more than last year!). And, in an effort to make funds last longer, GlobalGiving will be matching donations up to $1,000 per donor per project. We are offering a $1,000 bonus award for the project that raises the most funds and a $500 bonus award for the project that comes in second. There’s more! We are also offering another $1,000 bonus award for most individual donors and a $500 award for the project that comes in second. Matching begins at 9 am EDT and lasts until funds run out or 11:59 pm EDT.

This is a great way to supercharge your fundraising efforts, reengage your donors, and learn more about your Partner Rewards Level.  GlobalGiving staff is here to assist you with your fundraising strategy and answer questions about the big day.  Read on for more information on the Partner Rewards program, information about the Bonus Day, and opportunities for support.

Matching Percentages

  • Organizations ranked as Partner will have their donations matched at 30% (a donation of $1,000 will receive a $300 match)
  • Organizations ranked as Leader will have their donations matched at 40% (a donation of $1,000 will receive a $400 match)
  • Organizations ranked as Superstar will have their donations matched at 50% (a donation of $1,000 will receive a $500 match)

Accessing Your Organization’s Partner Rewards Level

Your organization’s matching percent is based upon your Partner Rewards Level. This is a great way for you to use Bonus Day as an opportunity to increase your Partner Rewards Level.  Below please find steps on how to access your organization’s Partner Rewards Level:

  1. Log-in to Project Entry (PE)
  2. Access your dashboard
  3. You will see a grey box titled, “Reward Level”
  4. Click “Reward Level”

After you have accessed your Partner Reward Level, you will be able to see the different sub-categories we use to determine your Partner Rewards level. Your overall level is based on the lowest sub-rank. For example, if you are a Partner in any one category, your Reward Level, will be Partner. Any questions regarding your Partner Rewards level must be received by GlobalGiving no later than July 16th.  All matching will be calculated based on your organization’s Partner Rewards Level as of 11:00 pm EDT (time in your city) on Tuesday, July 15th. Be sure that your Partner Rewards Level is secure by this time.

Bonus Days Terms and Conditions

  • Bonus Day begins at 9:00 am EDT on July 16th, 2014 (time in your city) and ends at 11:59 pm EDT (time in your city) on July 16th, 2014
  • There is $130,000 in matching funds available
  • Online donations of up to $1,000 per individual donor per project are eligible to be matched at 30% to 50% depending on the organization’s Partner Rewards Level.
  • Organizations ranked as Partner will have their donations matched at 30%, organizations ranked as Leader will have their donations matched at 40%, and organizations ranked as Superstar will have their donations matched at 50%.
  • The organization that raises the most donations on Bonus Day will receive an additional $1,000 from GlobalGiving. This bonus prize is determined at 11:59 pm EDT on July 16th
  • The organization comes in second place for most donations on Bonus Day will receive an additional $500 from GlobalGiving. This bonus prize is determined at 11:59 pm EDT on July 16th.
  • The organization that secures the most unique donors on Bonus Day will receive an additional $1,000 from GlobalGiving. This bonus prize is determined at 11:59 pm EDT on July 16th.
  • The organization that comes in second place for most unique donors on Bonus Day will receive an additional $500 from GlobalGiving. This bonus prize is determined at 11:59 pm EDT on July 16th.
  • Projects must be approved and live on the GlobalGiving.org website by July 14th to be eligible.
  • Only online donations (credit card or PayPal) are eligible for matching. Donations made by check or text-to-give are not eligible.
  • Donations made on globalgiving.co.uk or any GlobalGiving corporate sites including  Benevity are not eligible for matching.
  • Funds, such as  disaster funds are not eligible for matching.
  • We encourage you to get donations in early, because matching funds will likely run out before the end of the day.
  • Please note that GlobalGiving will monitor and review all donations made through this matching offer.
  • GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds.
  • Please note that all donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.

GlobalGiving Support Opportunities

  • To learn more about your organization’s Partner Rewards Level and for fundraising support you can sign-up for a one-on-one call by clicking here.
  • Join me on June 26th  for a webinar on how to make Bonus Day successful fundraising day for your organization. Click here to sign-up for a time that works best for you.

The 2014 Photo Contest

Posted by Katherine Sammons on June 17th, 2014

It’s GlobalGiving’s favorite time of the year, Photo Contest time! A photo speaks volumes about your work and it captures the essence of what you do and why you do it. A powerful photo engages an audience and shows them in a matter of seconds all the amazing work that you do.

To promote your photos, GlobalGiving is hosting its fifth annual Photo Contest. We can’t stop smiling when thinking about your photo submissions! Read on for more information.

How to submit your photos:

  1. Upload your organization’s photo submission to your project page by July 22nd, 11:59 pm EDT.  Learn how to upload a photo to your project page here.
  2. Save and submit your project page changes. It will take GlobalGiving staff one to two business days to approve your changes.
  3. Once your project is approved, please submit your photo’s URL to the Photo Contest. You can find your photo’s unique URL by clicking on the desired photo in your project’s photo gallery and copying the photo’s URL.
  4. Submit your photo’s URL to the Photo Contest entry form here.

Photo Contest Terms and Conditions

  • The photo contest submission deadline is 11:59 pm EDT on July 25, 2014. All Photo Contest submission forms must be submitted by this date.
  • All photos must be uploaded to the relevant project page and approved for the GlobalGiving website to be considered for submission.
  • Any new photos that must be approved are required to be submitted no later than 11:59 pm EDT on July 22, 2014.
  • Only organizations that have an active project on globalgiving.org may participate. Projects on globalgiving.co.uk or any GlobalGiving supported corporate sites may not participate.
  • Only the top 15 photos in each category will move on to the voting page.
  • The five categories are:

o    Give Knowledge

o    Give Hope

o    Give Green

o    Give Relief

o    Give Support

  • Your photo will be placed into the category based on the primary theme of the project for which the photo was submitted.
  • The top 15 finalists from each category will be chosen by a third-party representative.
  • The 15 finalists from each category will be uploaded to GlobalGiving.org for voting and voting will be open to the public.
  • Voting will take place from noon EDT on August 18, 2014  (time in your city) until noon EDT on  August 29, 2014 (time in you city)
  • Votes will be counted based on email address. Only unique email addresses will be counted towards a unique vote
  • Each vote must be confirmed via email. Once a vote has been made, the voter will receive an email from GlobalGiving to confirm his or her vote. Only upon confirmation will that vote be counted.
  • An individual may vote for as many photos as he or she wishes, but only one vote per photo will count. For example, if I vote for the same photo five times, only one of my votes will count towards the final count.
  • Any activity not in the spirit of having unique individuals vote will not be counted towards vote totals and will disqualify an organization from winning any of the prizes.
  • GlobalGiving will be monitoring all voting activity and will cross match email addresses, names, countries, and IP addresses to determine the validity of all voters. Votes that are deemed fraudulent will be removed and may disqualify the organization from winning any prizes.
  • The one photo with the most votes overall at noon EDT on August 29, 2014, will be awarded a $1,000 bonus to be used to support the organization’s project.
  • One runner-up from the four remaining categories will each be featured for a full day on the GlobalGiving homepage and will be highlighted through GlobalGiving’s social media outreach.

If you have any questions, please contact Katherine at projecthelp@globalgiving.org

How Photo Themes are Chosen

You will be placed into the category based on the primary theme of the project for which the photo was submitted.

  • Give Knowledge
  • Education
  • Give Relief
  • Health
  • Disaster Recovery
  • Give Support
  • Microfinance
  • Humanitarian assistance
  • Children
  • Give Hope
  • Economic Development
  • Women and Girls
  • Human Rights
  • Democracy and Government
  • Sport
  • Give Green
  • Environment
  • Animals
  • Climate Change
  • Technology

Join us for an expert webinar on photo editing

To learn more about what elements make a great photo and to learn tips for mobilizing donors join us for a webinar on July 9th. Check out the details below:

  • Date: July 9th, 2014
  • Time: 9 am EDT or 3 pm EDT
  • Webinar Reminder Sign-up: Click here

Prizes

  • The one photo with the most votes overall at noon EDT on August 292014, will be awarded a $1,000 bonus to support the organization’s project, will be featured on the GlobalGiving homepage for a full day, and highlighted through GlobalGiving’s social media outreach.
  • One runner-up from the remaining four categories will each be featured for a full day on the GlobalGiving homepage and will be highlighted using GlobalGiving’s social media outreach.

For a dose of inspiration, click here to view the results of the 2013 Photo Contest. We can’t wait to see yours!

YouthSpark Bonus Day on June 25th – 100% match!

Posted by Katherine Sammons on June 11th, 2014

The YouthSpark Bonus Day is right around the corner! On June 25th Microsoft is matching eligible donations to YouthSpark projects at 100%. This is an amazing opportunity for your organization to engage your donors and reach your project’s fundraising goal.

If your project is eligible for the YouthSpark program you will find a YouthSpark banner on your project page. Click here for an example of the YouthSpark banner. You can read the full terms and conditions below.

Terms and Conditions

  • The Microsoft YouthSpark Bonus Day will begin June 25, 2014 at 12:00:00 PM (EDT) (noon) and will end June 26, 2014 at 11:59:59 (EDT). There are $200,000 available in matching funds from Microsoft.
  • Matching is applied at 100% for every donation from $10 up to $1,000 per donor per project/microproject until matching funds run out.
  • The project or microproject that raises the most funds on Bonus Day will receive an additional $2,500 prize.
  • The project or microproject that has the most unique donors on Microsoft YouthSpark’s Bonus Day will receive an additional $2,500 prize.
  • Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address.
  • Fulfillment fee for donations: GlobalGiving charges a 15% fulfillment fee on donations. The fee will not be applied to matching funds.
  • Both projects and microprojects are eligible for matching.
  • Projects and microprojects must submit their “Eligibility for Microsoft YouthSpark” to GlobalGiving for approval by June 18, 2014, in order to be eligible for the June 25th Bonus Day matching funds and prizes. Eligible projects and microprojects will be identified with a banner on each of their pages.
  • Only online donations (credit card or PayPal) are eligible for matching funds.
  • Donations made on GlobalGiving.co.uk or any GlobalGiving corporate sites including Eli Lilly and Benevity are NOT eligible for matching.  Additionally, donations made by gift card, check, or text-to-give are also NOT eligible for matching funds.
  • New projects/microprojects must be submitted by June 18, 2014 in order to participate in Microsoft YouthSpark’s Bonus Day.
  • Please note that Microsoft and GlobalGiving maintain the right to make a final decision on all matters concerning the adjudication of Bonus Day matching funds and reserve the right to adjust results accordingly.
  • Please note that all donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.

Bonus Day Tips and Tricks

We recently hosted a webinar about the YouthSpark Bonus Day and shared tips and tricks for a successful fundraising day. If you were not able to attend or would like to listen again you can find the recording and presentation here.

Joining YouthSpark

Does your organization want be part of the YouthSpark program?  In order to qualify, your organization needs to be (1) working with youths between the ages of 6-24 in the areas of education, job training, or entrepreneurship and (2) currently in Leader or Superstar status on GlobalGiving.

You can apply to participate in YouthSpark programs by filling out the “Eligibility for Microsoft YouthSpark” in the Project Entry System using the following two steps:

1. To fill out the section, click “edit project” and go to tab 1 (Basic Information).  Once on tab 1 scroll down to the end of the page. You will then see a field called “Eligibility for Microsoft YouthSpark”.  Answer “Yes”.

2. Enter the number of unique youths that are benefitting from your project.

YS Blog Photo

After you have completed these two steps, you will see that our system has calculated dollars per youth for you. The “Dollars per youth” field is not editable. This field is calculated by taking your requested funding amount and dividing it by the number of unique youths impacted by your project.

Contact Us
If you have any questions about the YouthSpark program, please contact the GlobalGiving team at projecthelp@globalgiving.org.  We look forward to working with you!