Increase your fundraising footprint with this year’s #GivingTuesday tips from GlobalGiving

Posted by Jacqueline Lee on November 24th, 2014

#GivingTuesday is coming up on December 2, 2014. Do you have your fundraising strategy planned and ready to go?

GT_2014Web-Banner_250x250_2

 

“GivingTuesday is a global day dedicated to giving back…charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.” - GivingTuesday.org

 

GlobalGiving recently hosted 2 webinars for YouthSpark projects participating in Microsoft’s “Everyone Starts Somewhere” campaign. These webinars included #GivingTuesday tips for fundraising on the big day. Our team would love to share these tips and case studies with you. If you missed the webinar, don’t worry, please find the recording here: Microsoft YouthSpark #GivingTuesday webinar

Getting Ready – Last Minute Tips & Tricks

Follow the steps below to get you and your team ready for the big fundraising day!

1. Set Goals

Think about how many people do you want to reach? Ask yourself how much funding does your organization want to raise? This will help you to stay focused, align your actions with the end goal, and in the end evaluate what you did well and what you can do better next year.

  • #GivingTuesday Funding Goal (excluding matching funds and bonus prizes): ­____________
  • How many donors do you need to reach your funding goal?: ________________

keep-calm-and-set-goals-1

 

2. Understand the Terms and Conditions & Set Donors’ Expectations

Make sure you have read and reread the terms and conditions of #GivingTuesday. If you have questions about any of the terms or need clarity, please do not hesitate to contact us! Are you involved in a matching campaign that has specific terms and conditions? Make sure you share these terms and conditions with your donors. Remind them how they can help you meet your goals and impact. Setting clear expectations will create a better experience for your donors which will increase the chance in their future participation – they might even invite their friends and family to give.

2014_Microsoft YouthSpark GivingTuesday Campaign Times

2014_Microsoft YouthSpark GivingTuesday_Campaign Times in EST time

3. Plan your Communication Strategy

Create a calendar including steps leading up to and on the day of. Devise a schedule for reaching out to your advocates, volunteers, donors, and social media supporters. Think about which platforms and methods of communication your donors, volunteers, and advocates use most. Through their preferred modes of communication, think about when and how often you will reach out to them. Assign staff to monitor customer service and response to these different platforms. Be prepared to re-post your supporters’ Facebook posts, retweet your advocates’ tweets, and respond to emails immediately. Get creative!

StayClassy shared an experience about an organization that planned their communication strategy months ahead utilizing social media, email and phone calls. By the end of #GivingTuesday, the organization “had blown their $25,000 goal out of the water and raised $97,148.”


Screen Shot 2014-11-23 at 6.42.53 PM

Screen Shot 2014-11-23 at 6.47.04 PM

4. Join the Conversation.

Use #GivingTuesday and other popular hashtags in Twitter and Facebook to spread awareness of your campaign by joining existing conversations. By joining larger existing conversations, your organization can tap into an audience not already familiar with your cause and work.

5. Prep Your Content.

Prep campaign messaging not just for your organization, but create easily sharable and customizable email templates, Twitter posts, Instagrams, and Facebook posts that your networks can share with their networks.

  • Write a project report for GlobalGiving. Submit your project report to GlobalGiving before Bonus Day,and request that it be sent out on December 2nd. In your project report include an update about your project, a quote from a beneficiary, and/or story of one of your beneficiaries. Also, don’t forget to include a call to action for donors to give on Bonus Day. Your project report should inspire them to give.
  • Write and send messaging for your fundraisers to use on #GivingTuesday. You want to make sure that assisting your organization is easy for them, and that they are sharing the correct information. Include a template email, sample tweets, and sample Facebook posts, if relevant.
  • Put together your social social media plan and have Facebook posts and tweets ready to send for the big day.

6. Mobilize Your Current Network.

Turn your donors in to  fundraisers. Instead of asking donors to give this year, why don’t you ask them to share your message this year? Ask them to invite their networks.

  • Identify potential donors, such as board members, former volunteers and interns, and friends/family
  • Identify donor captains. Donor captains are responsible for raising a funding goal on the day of #GivingTuesday… for example, a donor captain may be a former intern that is excited about your work and pledges to raise $300 from 20 donors for your project. Donor captains help your organization grow its network of supporters.
  • Contact donor captains. Let them know why you are asking for their help and tell them how they can help. Remember your donor captains are individuals that care about your organization, the work you are doing, and most importantly they care about you (the number one reason why people give is because someone they know and trust asked them too).

7. Don’t Forget to Thank your Donors!

gift card

Engage with your donors positively and proactively. GlobalGiving makes it easy for nonprofits to thank their donors through the donation manager. Click here to learn more about the thank you note feature

Success Story

GivingTuesday.org shared a great success story about an organization who combined the above tips (joining the conversation, engaging community, using social media, and getting creative) to create a successful 24-hour fundraising campaign. For #GivingTuesday, an organization created a photo campaign that included the organization’s specific hashtag and #GivingTuesday. The nonprofit asked local students, volunteers, and community members to give back by participating (not giving), and this resulted in not only more than 1,000 photos with the organization’s messaging being shared on social media, it amplified their organization’s message to the larger #GivingTuesday community, and the organization raised approximately $10,000 in donations.

We hope these tips help you create a solid and effective campaign strategy for this year’s 24-hour day of giving back. Best of luck this #GivingTuesday!

Microsoft YouthSpark #GivingTuesday

Check out these additional great resources that were sourced for this article and provide additional fundraising tips and strategies:

Listen, Act, Learn. Repeat.

We know your time and resources are valuable. We want to help you be as effective as possible with those resources, and we’ve seen that effectiveness is driven by a cycle of progress that involves listening, acting, and learning (and repeating — doing it all again). Think about the questions below in order to test how your strategy worked.

  • LISTEN: You just read tips for a creating a successful #GivingTuesday.
  • ACT: What is one way you are going to fundraise for #GivingTuesday?
  • LEARN: How will you know whether your fundraising strategy worked? What results will you look for in order to measure success?

Ebola Care app helps aid workers combat Ebola

Posted by blake on November 12th, 2014


We are happy to announce an exciting opportunity for GlobalGiving organizations!  If your organization is on the front lines fighting Ebola then we can help. The Ebola Care project is an initiative by Journey and GlobalGiving to provide aid organizations with the tools they need to make data collection easy and simple.

The following post was written by Philip Joubert from Journey.

The problem with paper forms
Soon after starting the Ebola Care project, we connected with Sam Herring, the data manager at a nonprofit combating Ebola in Liberia called More Than Me. He said that his “biggest priority is getting data from the field faster,” and asked us to help. Like Sam’s team, your staff is likely using paper forms to collect data. Unfortunately, working with paper forms can be very frustrating – it’s a time-consuming process to enter data into a computer and by the time you get access to the data it’s already old.

image-1

It can take days or weeks for data to become available

The Ebola Care App

Sam worked with us to develop the Ebola Care app, which runs on Android phones and completely replaces paper forms. Results from the two pilots run in Liberia have been extremely positive, and we are now in the process of deploying more than 1,000 phones to aid organizations in West Africa.

image-2

Sam Herring is using the app to manage Ebola efforts in Liberia

How it works
The Ebola Care app consists of five modules:  contact tracing, ambulance pickups, case files for orphans, quarantine monitoring, and tracking outreach events. Aid workers use the app to collect data, which is immediately available online to decision makers.

image-3

The Ebola Care app gives organizations real-time access to data

The data is accessed on Google Spreadsheets, and can be imported into different reporting tools like Excel. Ebola Care has an API which allows you to integrate with almost any reporting tool.

Joining the Ebola Care project
Getting access to Ebola Care is completely free for aid organisations fighting Ebola. If your organization signs up you’ll receive the following:

  • The Ebola Care app
  • Android phones for your team
  • Reporting through Google Spreadsheets
  • Technical Support

We also hope to supply SIM cards and airtime for the phones, however the details are still being finalized.
GlobalGiving partners can complete this form to secure your place in the Ebola Care project.

Frequently Asked Questions
Will my organization need training?
The app has been designed to be extremely simple to use, and it guides users through the entire processes. Your organization will also receive training materials.

When will I receive the phones?
The phones will be delivered starting early December.

One of my forms is not listed as a module. Can I still use the app?
Yes! You can request a module and we’ll add it. All you need to do is send us an example of the paper form and tell us a bit about your process. It will only take a few days for the new module to become available in the app.

How do I apply for the phones and app support?
Fill out this form and let us know what you need!

Have the Last Word: Develop an Effective Year-End Communications Plan

Posted by Alexis Nadin on November 4th, 2014

give hope smallThis holiday season, your organization will be competing with thousands of others for coveted space in email inboxes all over the world. It is estimated that nonprofit organizations send an average of SEVEN email fundraising appeals per subscriber during December. So how can your organization stand out? Will Frechette, GlobalGiving’s Digital Marketing Specialist, joined us for a webinar on October 29th to share share his experiences and some best practices. A recording of the webinar can be found here.

By using GlobalGiving’s very own core values of Listen, Act, Learn. Repeat (LALR), your organization can craft a story that sticks to people and stands out from the crowd.

First off, what makes a good story?

  1. Characters
    • Who is your protagonist? A staff member, a beneficiary or a donor?
    • Who or what is the antagonist? A global problem that your organization is tackling?
    • Who is your narrator? A staff member, a beneficiary or a donor? A unique perspective might be all your need to capture the attention of your donors!
  2. Plot
    • Create a storyline by sending multiple emails out over the course of the month
    • Start with an exposition. (An introduction to your characters, themes and what you want to accomplish with the donations).
    • Create rising action and build up to a climax. (Highlight the problem that your organization is facing).
    • Falling action and Resolution. (How have your donors helped to solve the problem and what will future donations do to help?). Their involvement will help solve the tension that you are building!

Listen to your:

  1. Audience – What are your donors telling you?
    1. Use email analytics to measure the success of each email. GlobalGiving’s web analytics is a helpful tool. You can measure the open rate, conversion rate, click-through rate, and average donation size.
  2. Peers – What are some of the successful practices of other nonprofits?

Best Practice #1 – Subject Lines

  • Be short & direct
  • 34 characters or less (emails on mobile phone browsers wrap after 34 characters)
  • Your subject line starts the story so make it attention grabbing!

Best Practice #2 – Bold, high-resolution images

  • Our studies show that bold, high-resolution images increase click-through rates by 44%!
  • A few examples of great photos here, here, and here!

Best Practice #3 – Calls to action!

  • Have a single call to action in each email!
  • This focuses your audience on taking a specific action.

Best Practice #4 – Send multiple messages

  • Although message volume increases in December, open and click-through rates don’t.
  • Plan to send many emails over the course of the month to build up support.
  • However, beware of email fatigue and donors unsubscribing.

Will 1Best Practice #5 – Incentives

  • Whenever possible, provide additional incentives for your audience to give.
  • GlobalGiving has our Year-End Campaign and a #GivingTuesday campaign for Microsoft YouthSpark eligible organizations only.

Act: Plan your story and plan your tests!

  • Plan your email storytelling campaign in advance. Use individual stories of staff on the ground, donors or beneficiaries, and make it part of a larger storytelling campaign!

Learn: Test what works and use past emails and campaigns as benchmarks!

  • Plan your tests and see what works best!
    • Test subject lines (measures open rates)
    • Protagonists (click-through & conversion rates)
    • Narrator (potentially all rates)
    • Call to action (click-through & conversion rate)
    • Images (click-through & conversion rate)

Will 2

Repeat: Remember what was successful and repeat in 2015!

  • Take notes of what works for your organization and repeat in 2015!
  • Join us for a webinar on Wednesday, January 21 reflect on lessons learned from 2014 year-end fundraising. Use data-driven techniques to analyze the results of your efforts and to make smart decisions about your communications and fundraising in 2015. Sign up here.

Final Parting words from Will:

  • The best stories are the ones you already tell
  • Subscribe to other nonprofit newsletters to learn best practices.
  • Be consistent over all media of communication!

Remember, GlobalGiving is offering two promotions to help you drive donation activity this December. Learn more about our Year-End Campaign and Microsoft YouthSpark #GivingTuesday to decide which campaign is right for your organization!

 

This post was written by Lucius Lee, Program Team Intern. 

Effectiveness Tools on GlobalGiving

Posted by Alexis Nadin on November 3rd, 2014

diy toolkitIn September, GlobalGiving announced some exciting improvements to GlobalGiving’s Effectiveness Dashboard, which was launched in early 2014. We began to offer points for taking advantage of other learning tools that are available on the web—including Nesta’s DIY Toolkit and Feedback Store.  Last month, we hosted a webinar in collaboration with our friends at Nesta to introduce the changes to the Effectiveness Dashboard.

Listen to the full recording of the webinar here and check out the summary below.

GlobalGiving is not just committed to providing fundraising tools for our partners, but in supporting a robust exchange of money, information, and ideas. In 2002, we took the first step by creating the GG funding platform, and in 2010, we began exploring how to fulfill the goals of information and ideas exchange. We added feedback tools such as the Storytelling Tool and new trainings for project leaders, and we received really positive feedback from you, our partners! We found that these tools were really useful in helping our partners increase their online funding capabilities.

So, we wondered if we could provide access to a similar set of tools for feedback to help partners not only increase fundraising capabilities but also effectiveness, and therefore impact. We think of this effectiveness as emerging from cycles of Listen, Act, and Learn:

  1. Listen to the community you serve, what’s working for others, and the best research out there
  2. Act: trying something new, see what happens, and measuring results
  3. Learn: what works, what fails, and what to do differently

Effectiveness Dashboard

We released the beta version of the Effectiveness Dashboard in April 2014, and after getting lots of feedback from the Leadership Council, surveys of PLs, and one-on-one meetings, we released the Effectiveness Dashboard 2.0 in July 2014. Some specific changes we made based on your feedback include:

  • Thank you notes- recurring donors counted only once
    • Overall % thanked and how quickly donors are thanked
  • New ways to get points
    • Creating and entering video and photo contests
    • Applying to be GG Ambassador
  • Movement between categories
    • Demonstrated learning (ex. Listen points for listening to webinar)
  • External Tools!
    • Example: Nesta DIY Toolkit
    • Feedback Store- access to 200 tools that provide advice and resources for collecting feedback, analyzing data, and returning info back to the community
    • Charting Impact: series of 5 questions developed by Independent Sector that takes organizations through a thought process to better understand why and how you are doing your work

Nesta DIY Toolkit

One of our new external tools that you can get points for using is the Nesta DIY Toolkit.  Theo Keane joined the webinar to tell us more about how to best use the toolkit to amplify innovative thinking in your organization. Developed in partnership with the Rockefeller foundation, the Development, Impact, and You Practical Toolkit contains tools to trigger and support social innovation. Nesta realizes that social sector problems are complex, and that effective organizations need to be agile and adaptable in their thinking, in order to be most innovative. This results in a greater capacity to solve problems more effectively and generate innovations that improve lives of communities.

The DIY toolkit is therefore collection of best and most practical social innovation tools out there.  In curating the toolkit, the creators asked themselves the following questions of the potential tools:

  • Is it practical?
  • Would you use it?
  • Is it easy to use?
  • Is there evidence of impact?

The result is a suite of 30 tools, each with an explanation, case study, and worksheet that can be used by your organization to tackle a variety of innovation, design, and business challenges. The online toolkit has gotten nearly 250,000 visits from 85 countries since its launch in March 2014, and the tools have been downloaded more than 70,000 times.

Some important features of the toolkit include:

  • Tools can be found based on user need statements (i.e. “I want to collect inputs from others”)
  • Practical worksheets to easily understand what to do with a tool and put it into action, so that better results can be delivered more quickly
  • Share, rate, and feedback of each tool (online)
    • Build a community of practice
    • Learn from people actually using the tools
    • Downloadable PDF, with different sizes, which are conducive to individual and/or collaborative working
  • Case studies from innovators in the field, generated during user testing
  • How to’s for each tool: diagrams, video tutorials, case studies

Effectiveness Dashboard and the DIY Toolkit:

You can earn points on GG Effectiveness Dashboard for using different tools from the Nesa DIY Toolkit. The steps are below!

  1. Log onto the Effectiveness Dashboard
  2. Check the “How to improve your score” box on the right side of the screen
  3. Click the DIY Toolkit link (and all of the external tools!)
  4. Once you use a tool, click the “Earn Points” link
  5. You can get Listen, Act, and Learn points for each tool used:
    1. Listen: 1 pt for telling which tool you used- simply enter the URL of the tool from the DIY Toolkit
    2. Act: 5 points for uploading a file of the worksheet (scan, PDF, smartphone pic), and the content is not factored into the points
    3. Learn: 5 points for telling what you learned!

It is probably easiest to submit all that you plan to do at once, but not necessary. Right now, ED points don’t count on GG. Rather, they should be used to help you see how you are doing compared to other organizations, and discover what tools are most useful for you. These points will start to count toward your overall rating in early 2015- don’t worry, we notify you with plenty of lead time.

We’re still collecting feedback! Please send a message with your thoughts and questions to: projectelp@globalgiving.org or info@diytoolkit.org for feedback on the DIY Toolkit.

Q&A

  • Is a higher or lower score on dashboard better?
    • Higher- you want to earn as many points as possible! More points demonstrates greater interaction in LAL
  • What if we do some of these activities, but not through DIY?
    • Unfortunately, right now we can only give points trough this system. On our side, if you have filled out worksheets (such as a SWAT analysis), you can submit copies of those, as long as it is the same tool. For other tools/business docs, please email us. You could think about adapting what you already have to the DIY templates.
  • Three most popular tools?
    • Fast Idea Generator
    • Innovation Flowchart
    • Business Model Canvas
    • Theory of Change
    • Blueprint, Personas tools
  • Are the templates adaptable to orgs working in different areas?
    • Yes! We conceived of tools to support specific project tasks, no matter the sector. Problem solving and innovation applied to a variety of traditionally accepted tasks.
    • Please remake and reuse as is useful! Please share them with us (info@diytoolkit.org) if you do, so we can learn too.

Microsoft YouthSpark #GivingTuesday has gone global!

Posted by Jacqueline Lee on October 29th, 2014

 

gtsavethedateWe are excited to announce that this year, donors in the UK and US are able to make their donations go further while supporting their favorite projects!  Participating projects are able to fundraise on both GlobalGiving.org and GlobalGiving.co.uk, our sister UK site. Only YouthSpark designated projects active on GlobalGiving.org may participate in the campaign, so we are extending an invitation to our Leaders and Superstars with projects that work with youth ages 6-24 in the areas of education, employment, and/or entrepreneurship to join YouthSpark and the 2014 Microsoft YouthSpark #GivingTuesday campaign. Continue reading for more details…

Going global…   geographicglobaldonors

Projects currently listed on GlobalGiving.co.uk that would like to participate in this year’s Microsoft YouthSpark #GivingTuesday must cross-post to globalgiving.org by completing this expression of interest form, completing any necessary due diligence, and answer the YouthSpark eligibility questions in PE for each eligible project by November 10th (see below for details on how to join YouthSpark).

YouthSpark projects currently listed on GlobalGiving.org that would like to engage UK donors should complete the cross-posting process to GlobalGiving UK‘s site by November 25th. Let the UK team know you’re interested here as soon as possible.

Campaign details

There will be $350,000 USD total in matching funds released in buckets at two times. In addition to the matching funds, for 24 hours, projects will be competing for bonus prizes including most unique donors and most funds raised. All donations across both sites, matching, and bonus prizes will be calculated in USD on one leaderboard hosted on GlobalGiving.org. If you choose to fundraise on both GlobalGiving.org and GlobalGiving.co.uk on #GivingTuesday (December 2, 2014), we advise you to direct your UK donors to your GlobaGiving.co.uk project page link and direct US donors to your GlobalGiving.org project page link.

We would like to note that last year’s #GivingTuesday matching funds ran out very quickly. We have worked to create a campaign structure to address this. However, we do recognize and would like to set expectations accordingly, that matching funds may go quickly again this year.

You can find the full terms and conditions for this year’s Microsoft YouthSpark #GivingTuesday HERE.

Projects participating in Microsoft YouthSpark #GivingTuesday are not eligible for GlobalGiving’s Year-End Campaign (a fundraising initiative on GlobalGiving.org).

How to join YouthSpark youtsparkeligibility

November 10th is the deadline to submit your eligibility to participate in Microsoft YouthSpark #GivingTuesday.

In order to apply, all projects must first be active on GlobalGiving.org. Once active on GlobalGiving.org, projects then need to be designated as “Eligible for YouthSpark” through project entry (PE).  See this previous post for instruction on how to designate your project for YouthSpark.

 

Microsoft YouthSpark #GivingTuesday Campaign Webinar

Mark your calendars: if you choose to participate in this campaign, join us for a webinar with tips to get prepared for #GivingTuesday, including potential matching fund scenarios and recommended communication for donors.

Date: November 19, 2014

Times: 6 am PST/9 am EST and 12 pm PST/3 pm EST

Webinar link: anymeeting.com/globalgivingus1

Sign up here!

Please email projecthelp@globalgiving.org for any questions. Best of luck this holiday season!

Microsoft YouthSpark #GivingTuesday terms and conditions are here

Posted by Jacqueline Lee on October 29th, 2014

YouthSpark_Banner_200x144

Microsoft’s YouthSpark #GivingTuesday campaign on GlobalGiving is around the corner (December 2, 2014), and we are gearing up for the 24-hour day of giving! We have finalized the details of this year’s campaign, and we are happy to share that there will be $350,000 USD in matching funds total, half of which will be released at two different times and matched 100% up to $500 USD per donor per project. Projects will also be competing through the entire day for bonus prizes for most unique donors and most funds raised. Please see full terms and conditions below:

Microsoft YouthSpark #GivingTuesday 2014 Terms and Conditions:

Eligibility

  • Only YouthSpark designated projects/microprojects will be matched.
  • YouthSpark projects and microprojects must be on www.globalgiving.org in order to participate in Microsoft YouthSpark #GivingTuesday, but donations made on both www.globalgiving.org and www.globalgiving.co.uk will be eligible for matching and bonus prizes.
  • Organizations newly referred to GlobalGiving’s platform by Microsoft must have all application materials submitted by November 10, 2014 00:00:01 ESTin order to participate in Microsoft’s YouthSpark #GivingTuesday.
  • To express your interest in cross-posting your project from www.globalgiving.co.uk to www.globalgiving.org , you must submit the form to globalgiving.org by October 30, 2014 and must have all updated application materials, if needed, submitted by November 10, 2014 00:00:01 EST in order to participate in Microsoft YouthSpark #GivingTuesday. Our Partner Services Team at GlobalGiving.org will respond to your expression of interest form if any further information is needed.
  • To express your interest in cross-posting your project from www.globalgiving.org to www.globalgiving.co.uk, you must submit the form and must have all updated application materials, if needed, submitted by November 25, 2014. GlobalGiving.co.uk will respond to your expression of interest form if any further information is needed.
  • If not already done, current projects and microprojects must submit their “Eligibility for Microsoft YouthSpark” through project entry (PE) to GlobalGiving for approval by November 10, 2014, in order to be eligible for Microsoft YouthSpark #GivingTuesday matching funds and bonus prizes. Approval will be determined by GlobalGiving staff.
  • Eligible projects and microprojects will be identified with a banner on the day of the Microsoft YouthSpark #GivingTuesday campaign.

Matching Available

Bonus Prizes

  • Participating projects will be eligible for the following bonus prizes, calculated from December 2, 2014 00:00:01 PST / 03:00:01 EST / 08:00:01 GMT to December 2, 2014 23:59:59 PST / December 3, 2014 02:59:59 EST / 07:59:59 GMT:
    • 1st place for the project/microproject that secures the most unique donors: $5,000 USD
    • 2nd place for the project/microproject that secures the 2nd most unique donors: $2,000 USD
    • 3rd place for the project/microproject that secures the 3rd most unique donors: $1,000 USD
    • 4th place for the project/microproject that secures the 4th most unique donors: $500 USD
    • 1st place for the project/microproject with the most funds raised: $5,000 USD
    • 2nd place for the project/microproject with the 2nd most funds raised: $2,000 USD
    • 3rd place for the project/microproject with the 3rd most funds raised: $1,000 USD
    • 4th place for the project/microproject with the 4th most funds raised: $500 USD
  • If projects/microprojects tie for any of the most unique donor bonus prizes, then the tied project/microproject with the most funds raised will receive the bonus award.
  • If projects/microprojects tie for any of the most funds raised bonus prizes, then the tied project/microproject with the most unique donors will receive the bonus award.
  • All bonus prizes will be finalized in USD at December 2, 2014 23:59:59 PST / December 3, 2014 02:59:59 EST / 07:59:59 GMT pending GlobalGiving’s approval.
  • All bonus prizes will be disbursed to successful projects by globalgiving.org in USD at the end of January with the rest of the donations raised in December.

Donation Eligibility

  • Donations will be matched up to $500 USD (approximately £312; exact exchange rate to be set at the start of the day) per unique donor per project. Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We will actively monitor these and other parameters in our system to ensure that only unique, distinct donors are counted.
  • All bonus prizes and matching will be calculated in USD. Donations made in GBP will be converted to USD using the exchange rate set at the start of the day and disbursed by GlobalGiving as per GlobalGiving’s disbursement policy.
  • Donations made on globalgiving.co.uk will be disbursed to your organization by GlobalGiving UK. They will be collected from donors in GBP and sent in the disbursement currency requested.
  • Only online donations (credit card or PayPal) are eligible for matching funds on GlobalGiving.org. Only online donations (debit card, credit card, CAF Online or PayPal) are eligible for matching funds on globalgiving.co.uk.
  • Donations made on any GlobalGiving corporate or third-party sites using GlobalGiving’s API are not eligible for matching. Additionally, donations made by gift card, check, JustGiving, or text-to-give are not eligible for matching funds.
  • Please note that Microsoft and GlobalGiving maintain the right to make a final decision on all matters concerning the allocation of bonus prizes and matching funds and reserve the right to adjust results if necessary.
  • Please note that GlobalGiving will monitor and review all donations made through this offer.
  • Please note that all donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.

Tax Efficient Giving & Fullfillment Fee

  • GlobalGiving.org is a registered nonprofit in the United States. Donations made on globalgiving.org can only be claimed as tax deductible contributions on United States tax returns.
  • GlobalGiving.co.uk is a registered charity in the United Kingdom. Donations made on globalgiving.co.uk by UK tax payers that provide a full postal address can be claimed for Gift Aid (providing 25% extra to the projects receiving donations).
  • Fulfillment fee for donations: globalgiving.org retains a 15% fulfillment fee, and globalgiving.co.uk retains a 10% fulfillment fee on donations. The fulfillment fee does not apply to the matching funds. The fulfillment fee covers all transactional charges such as credit card fees, as well as helps cover the costs we incur to promote organizations and projects, provide them with fundraising training and tools, and maintain and improve our online technology in order to keep connecting projects with new donors. GlobalGiving.org offers donors the opportunity to “add on” the fulfillment fee as a direct donation to GlobalGiving, in which case the fulfillment fee will not be retained from the original donation.

GlobalGiving Bonus Day Support

Join us on Wednesday, November 19, 2014, for a webinar on getting prepared for #GivingTuesday, including potential matching fund scenarios and recommended communication to donors.

Questions about Microsoft YouthSpark #GivingTuesday? Please email projecthelp@globalgiving.org.

 

Developing a Solid Year-End Fundraising Strategy

Posted by Alexis Nadin on October 24th, 2014

Tribute cardsWith the end of the year quickly approaching, here’s why you need to get your organization ready:

  • 20% of all online giving happens in December;
  • The average US nonprofit raises 35% of annual income in the last 3 months of the year; and
  • The next several months are filled with important dates that help you drive donations to your organization—Thanksgiving, #GivingTuesday, Christmas, and December 31!

According to Google, 47% of donors consider giving to multiple charities during the year-end season, so it is important to develop a strategy to make your organization stand out! To help you develop a solid year-end strategy, GlobalGiving hosted a webinar on Wednesday, October 22. We were joined by guests from four of our partners– Cathy King from Canines with a Cause, Elaine McLevie from Episcopal Refugee Network of San Diego, Sinead Chilton from School on Wheels, and Cindy Ballaro from Mothering Across Continents—who shared their tips for organizations preparing to make the most of year-end fundraising.

Download the Year-end fundraising strategy worksheet to start planning now! Watch the 9 am EDT webinar recording with Cathy and Elaine here.  Watch the 3 pm EDT webinar recording with Sinead and Cindy here.

Here are some tips to start developing your strategy:

  1. Goal Setting: Assess your funding needs, consider the amount you raised last year, how to raise those funds, and use data to help make decisions!
  2. Choose the right campaign: Campaigns create a sense of urgency and adds value for your donors. GlobalGiving is offering a Year-End Campaign with $10,000 in bonus prizes in the month of December. We’re also partnering with Microsoft to offering a #GivingTuesday matching campaign for YouthSpark eligible organizations. Select a campaign that best fits your organization’s needs!
  3. Make use of GlobalGiving’s Tools: Our beautiful tribute cards make fantastic holiday gift options, our fundraiser tool allows your supporters to fundraise for your project, and the recurring donations tool encourages your supporters to make a commitment to your project!
  4. Set objectives: GlobalGiving loves organizations that learn! Use the year-end campaigns to learn about your organization’s strengths and weaknesses, what communication methods worked best and much more.
  5. Choose fundraising captains: Create fundraising captains out of trusted supporters to help share the fundraising burden. Include them in your planning and provide them with information, tools and materials to succeed such as handy FAQ sheets that they can use to answer questions about your organization. Word-of-mouth advertising works best!
  6. Identify your network: Identify the different donor groups in your network and the different ways to reach out to them. E-mails might work well for some, while picking up the phone might work better for others!
  7. Develop an outreach strategy: Multi-channel fundraising works – communicate via different methods, capitalize on community and holiday events, and create non-monetary incentives to spur engagement. Get creative!
  8. Create a calendar: Important deadlines, goals and holidays help to keep your organization on track and focused on the important tasks.
  9. Create talking points: Great project reports, videos and photos help to keep your supporters engaged. Join Will Frechette, GlobalGiving’s Digital Marketing Specialist for a webinar:

Year-End Communications
Date: Wednesday, October 29
Times: 9 am EDT (Find this time in your city) and 3 pm EDT (Find this time in your city)
Webinar link: anymeeting.com/globalgivingus1
Sign up here.

Check out these tips from GlobalGiving’s partners:

canines with a causeCathy King from Canines with a Cause:

  • Send project reports on a monthly basis with compelling stories & good quality, emotional photos
  • Always thank your donors – make them feel special no matter the size of their donation
  • Tell donors about campaigns – they love when their dollars go further
  • Encourage recurring donors as they provide a steady source of income
  • Get supporters to create fundraisers for your projects– Canines for a Cause has 11 active fundraisers!
  • Make your communications personal –Canines with a Cause invites veterans in the program to write personal stories for reports and thank you notes

Elaine McLevie from Episcopal Refugee Network of San Diego:

  • Divide up your donor network and reach out to them with the right communication method
  • Maintain contact internally among your staff and volunteers to ensure that everyone is aligned on your goals and challenges
  • Contact your donors early so that they give early
  • Watch the GlobalGiving leaderboards for any last minute donation activity that might pinch those bonus awards from under your nose!
  • Videos and photos are very important to keep your supporters engaged, but be mindful of beneficiary privacy!

Sinead Chilton from School on Wheels:

  • bussyDevelop a consistent theme and message—School on Wheels used the slogan “Help Bussy stay warm this winter.” and an image of a school bus that had been used in previous communications to anchor the campaign.
  • Ask for a specific amount—School on Wheels told their donors they need to raise $5,000 and asked for $10 or more.
  • Use social media and your website to promote—consider a pop up on your website for your campaign!
  • Matching money works! School on Wheels found a generous donor who agreed to match donations to their year-end fundraising efforts. This motivated other donors to give.

Cindy Ballaro from Mothering Across Continents:

  • Set up a timeline in early November – Set up GlobalGiving project, website call out, email sends, social media messaging.
  • Give reminders—5 email messages, weekly Facebook posts, and last minute phone calls.
  • Offer incentives – Donors who gave $100 received a t-shirt.
  • Respond to challenges with transparency – When violence broke out in South Sudan, Mothering Across Continents shared the news with their supporters, who continued to give.

Please feel free to email us at projecthelp@globalgiving.org if you have any questions and we will be glad to assist!

This post was written by Lucius Lee, Program Team Intern. 

Haiyan Recovery 100% Matching Campaign

Posted by Alexis Nadin on October 10th, 2014

We are excited to announce GlobalGiving will be offering a 100% match for all projects supporting recovery after Super Typhoon Haiyan in the Philippines.  The match will begin on 00:00:01 PHT on November 8 (see what time this is in your city) and end when matching funds run out.

The Haiyan Match Campaign is running concurrently on the GlobalGiving.org and GlobalGiving.co.uk websites! This is a fantastic opportunity for all eligible partners to gain additional funding, gain more exposure, and offer your UK & US supporters a direct and relevant way to give to your project while also gaining country-specific tax benefits. If your projects are not currently on both globalgiving.org and GlobalGiving UK, now is the perfect time to cross post!

If your project is currently listed on globalgiving.org and you would like to cross post your project to GlobalGiving UK‘s site, let us know here.

If your project is currently listed on globalgiving.org and you would like to cross post your project to globalgiving.org, let us know here.

The US & UK campaigns will start at the same time, however please note that there are different match funding pots available, different leaderboards (found on the GlobalGiving.org and GlobalGiving.co.uk websites respectively), and different terms and conditions

To make things a bit simpler, we have created a quick comparison table of the two campaigns to help with your campaign planning and communications.  The full terms and conditions for each campaign are included below.

HAIYAN MATCH CAMPAIGN Receive donations in the UK Receive donations in the US
Eligible projects Projects listed on GlobalGiving.co.uk by 1st November that are working on relief or recovery efforts related to Typhoon Haiyan in the Philippines are eligible for these matching funds. Projects listed on GlobalGiving.org by 1st November that are working on relief or recovery efforts related to Typhoon Haiyan in the Philippines are eligible for these matching funds.
Match Available £25,000 (i.e. $40,000) $100,000
Match  100% 100%
Max donation value per donor £600 $500
Max match funding per project £12,500 $20,000
Start date / time November 7, 2014 16:00:01 PM GMT November 7, 2014 11:00:01 AM EST
Tax relief Donations from UK tax payers are eligible for Gift Aid (25% extra on your donation for your chosen charity project). Gift Aid is not matched. GlobalGiving UK claim Gift Aid on a monthly basis. Donations made on globalgiving.org can only be claimed as a tax deductible contribution on United States tax returns.
Donation method Online donations – credit card, debit card, PayPal, CAF Online, Official Gift Cards Online donations – credit card, PayPal, CAF Online, Official Gift Cards
Where to send people Use your project link or project widget on globalgiving.co.uk Use your project link or project widget on globalgiving.org

 

GlobalGiving Haiyan Matching Terms and Conditions

Please note: These Terms and Conditions relate to the GlobalGiving campaign on globalgiving.org; please refer to the GlobalGiving UK Terms and Conditions on globalgiving.co.uk separately.

  • The Haiyan Matching Campaign begins at 11:00:01 AM EST (Nov 8, 2014 00:00:01 AM PHT) on November 7, 2014 and ends when the matching funds run out.
  • There is $100,000 in matching funds on GlobalGiving.
  • Only organizations that are working on relief or recovery efforts related to Typhoon Haiyan in the Philippines are eligible for these matching funds.
  • Projects that are located in the Philippines, but not working on Haiyan relief- and recovery-related issues, are not eligible for this matching campaign.
  • Projects must be approved and live on the globalgiving.org website by November 1, 2014 to be eligible.
  • Matching is applied at 100% up to $1,000 per donor per project during the campaign on GlobalGiving.
  • GlobalGiving will match up to $20,000 per project.
  • Only donations made by unique donors per project will be matched. Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted.
  • Only online donations made by credit card, PayPal, or a GlobalGiving official gift card are eligible for matching. Donations made by check or text-to-give are not eligible.
  • We encourage you to get donations in early because matching funds may run out quickly.
  • Please note that GlobalGiving will monitor and review all donations made through this matching offer.
  • Online donations made using PayPal or credit card must be made by the credit card holder or PayPal account holder.
  • GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds.
  • Please note that all donations are final. GlobalGiving cannot change the time, date, or status of a donation after it is processed for any reason.
  • GlobalGiving is a registered nonprofit in the United States. Donations made on globalgiving.org can only be claimed as a tax deductible contribution on United States tax returns.
  • GlobalGiving charges a 15% fulfillment fee on donations but works to keep the fees you pay as low as possible while providing you great services and resources. During the Haiyan Matching Campaign the fulfillment fee only applies to the initial donation. The fulfillment fee does not apply to the match. The fee covers all transactional charges such as credit card fees, as well as helps cover the costs we incur to promote organizations and projects, provide them with fundraising training and tools, and maintain and improve our online technology in order to keep you connecting with new donors. With our add-on option, we also offer the donor the opportunity to make an additional donation to cover the fee.
  • GlobalGiving reserves the right to approve all projects included in the campaign ahead of time.
  • Only donations made at www.globalgiving.org are eligible for this matching, while funds remain. Donations made on any GlobalGiving corporate sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for matching. Match funding available on GlobalGiving UK will be used up separately to GlobalGiving, so check GlobalGiving UK’s leaderboard if you would like to make a matched donation through GlobalGiving UK’s site.
  • PLEASE NOTE – Haiyan Matching Campaign is running concurrently on GlobalGiving and GlobalGiving UK. The UK & US campaigns are managed separately. Match funding available in each campaign, and the Terms and Conditions and web link to donate in UK or US differ. There is $100,000 available in matching on GlobalGiving and £25,000 matching available on GlobalGiving UK. Please also refer to the Haiyan Matching Terms and Conditions on GlobalGiving UK for that campaign – terms are different to these GlobalGiving UK Terms. Please monitor each site separately to determine whether matching funds are remaining.

Haiyan Matching GlobalGiving UK Terms and Conditions

Please note: These Terms and Conditions relate to the GlobalGiving UK campaign; please refer to the GlobalGiving.org Terms and Conditions separately.

  • The GlobalGiving UK Haiyan Matching Campaign begins at 16:00:01 PM GMT (Nov 8, 2014 00:00:01 AM PHT) on November 7, 2014 and ends when the matching funds run out.
  • There is £25,000 in matching funds on GlobalGiving.co.uk.
  • Only organisations that are working on relief or recovery efforts related to Typhoon Haiyan in the Philippines are eligible for these matching funds.
  • Projects that are located in the Philippines, but not working on Haiyan relief- and recovery-related issues, are not eligible for this matching campaign.
  • Projects must be approved and live on the globalgiving.co.uk website by November 1, 2014 to be eligible for this campaign.
  • Matching is applied at 100% up to £600 per donor per project during the campaign on GlobalGiving.co.uk.
  • GlobalGiving UK will match up to £12,500 per project.
  • Only donations made by unique donors per project will be matched. Unique donors are determined using numerous criteria, including name, email address, credit card number, mailing address, and IP address. We are monitoring these and other parameters in our system to ensure that only unique, distinct donors are counted.
  • Only online donations made by credit card, debit card, PayPal, CAF Online or a GlobalGiving official gift card are eligible for matching on GlobalGiving.co.uk. Donations made by cheque or via JustGiving are not eligible.
  • We encourage you to get donations in early because matching funds may run out quickly.
  • Please note that GlobalGiving will monitor and review all donations made through this matching offer.
  • Online donations made using PayPal or debit or credit card must be made by the credit card holder or PayPal account holder.
  • GlobalGiving UK maintains the right to make a final decision on all matters concerning the allocation of matching funds.
  • Please note that all donations are final. GlobalGiving UK cannot change the time, date, or status of a donation after it is processed for any reason.
  • GlobalGiving UK is a registered charity in the UK. Donations made by UK tax payers are eligible for Gift Aid which will be claimed by GlobalGiving UK for the project. However Gift Aid will not be matched.
  • GlobalGiving UK has a 10% fee on donations but works to keep the fees as low as possible while providing great services and resources for charity partners. During the Haiyan Matching Campaign only the initial donation is subject to the 10% fee. The fee does not apply to the match. The fee covers all transactional charges such as credit card fees, as well as helps cover the costs we incur to promote organisations and projects, provide them with fundraising training and tools, and maintain and improve our online technology in order to keep you connecting with new donors.
  • GlobalGiving UK reserves the right to approve all projects included in the campaign ahead of the campaign start time.
  • Only donations made at www.globalgiving.co.uk are eligible for this matching, while funds remain. Donations made on GlobalGiving.org and any GlobalGiving corporate sites (including Nike, Eli Lilly, Global Action Atlas, etc) are NOT eligible for GlobalGiving UK matching. NB. Match funding available of GlobalGiving.org will be used up separate to GlobalGiving.co.uk so check to see if funds remain on GlobalGiving.org.
  • PLEASE NOTE – Haiyan Matching Campaign is running concurrently on GlobalGiving.org. The UK & US campaigns are managed separately. Match funding available in each campaign, Terms and Conditions and web link to donate in UK or US differ. There is $100,000 available in matching on GlobalGiving.org. Please also refer to the Haiyan Matching Terms and Conditions on GlobalGiving.org – terms are different to these GlobalGiving UK Terms. Please monitor each site separately to determine whether matching funds are remaining.

Listen, act, and demonstrated learning for organizations

Posted by Marc Maxson on October 8th, 2014
In 2014 GlobalGiving made significant upgrades to our tools and training. Most of these improvements came directly out of the feedback organizations gave in our annual survey. We added web analytics. And now we measure organization behaviors and put them on a dashboard, giving personalized feedback on your performance:
effectiveness-dashboard-head
And for the first time, organizations that strive to be better get credit and recognition for learning:
effectiveness-dashboard-learn
We now award points for using external tools that can help organizations grow:
external learning tools
The process involves three steps – Listen, Act, Learn – and demonstrating that this has happened with a little feedback form:
LALR storytelling form

Our formula: Demonstrated effectiveness => more visibility => funds raised

Later this year, everything that organizations do to listen, act, and learn will increase their visibility on GlobalGiving, as it will soon factor into our partner rewards criteria:

partner-rewards

But before we make drastic changes, we’d like to hear from everyone. Please take our ‘learning how you learn’ survey:

Learning Organizations

A learning organization is one that transforms continuously based on evidence and helps its staff grow. We believe that learning organizations are going to drive change in the world in the future. But no two learning organizations look the same, or need the same things. This is your chance to help us learn what you need, so we can provide it. And if you are already doing something that makes you effective, we want to hear about it so that we can award more credit for doing what matters.

Changing the world

Dennis and Mari started GlobalGiving in 2002 because they believed most of the money was not making it to organizations that were doing great work. And in the decade ever since, we’ve moved over 100 million dollars to thousands of these great organizations. But that is not enough. We also need to demonstrate how and why these “other” organizations are a better investment, so that bigger deeper pockets will open and join us. That begins by tracking behavior and using market mechanisms to get more organizations doing more of what matters. We’ve explained our world view in this infographic.
globalgiving-impact-2014-map-4

#GivingTuesday is going global – Get ready!

Posted by Alexis Nadin on October 2nd, 2014

Giving-tuesday_webIn the U.S., Black Friday and Cyber Monday traditionally kick off the holiday shopping season where retailers earn the more money than any quarter in the year. Launched in 2012, #GivingTuesday is a day-long campaign that aims to capture this spirit of generosity to help drive donations and volunteer hours during the holiday season!

#GivingTuesday falls on December 2nd this year and it is a call to action to find creative ways for your family, community, company or organization to give! Donations on #GivingTuesday grew 90% from 2012 to 2013. More than 10,000 nonprofits, companies, celebrities are already onboard in 2014. This movement has even gone global, with sister movements in 40 countries and regions, including Australia, New Zealand, Canada, the United Kingdom, Latin America and Singapore!

In the lead up to #GivingTuesday this year, GlobalGiving hosted a webinar featuring some very special guests – Melissa Cronin and Kait Sheridan from 92Y, one of the creators of #GivingTuesday here in the U.S., and Patricio Boyd from OurMark, from the #UnDiaParaDar movement in Latin America! Watch the webinar recording here.

Melissa shared 3 things that an organization can do to make the most of #GivingTuesday:

  1. Try something new! The most creative fundraising campaigns are usually the most successful.
  2. Engage your existing supporters. Make them a part of your project.
  3. And design a campaign that helps you reach out to new supporters!

Patricio shared insights into the effort to spread #GivingTuesday concept to Latin America with #undiaparadar (one day to give) and the movement’s efforts to elevate the culture of giving in Latin America:

  1. Make the most of corporate partner matching funds! Donors like when their donation goes further.
  2. It not all about the money. Blood donation drives, food and clothing drives are also an effective way of giving.
  3. Engage more volunteers. A volunteer today could become a donor tomorrow!

More information about #GivingTuesday and fundraising toolkits to get you started can be found on here and upcoming webinars can be found here. If you have any additional questions, please email givingtuesday@gmail.com.

Organizations in Latin America are encouraged to check out #undiaparadar’s website and to get involved in this regional movement.

Finally, stay tuned for upcoming announcements about GlobalGiving’s Year-End campaigns and how your organization can participate!

So save the date – December 2nd is #GivingTuesday 2014!

 

 This post was written by Lucius Lee, Program Team Intern.