Practicing Before we Preach: How GlobalGiving Tested the Narrative Project Findings

Practicing Before we Preach: How GlobalGiving Tested the Narrative Project Findings

This 3-part series reflects on GlobalGiving’s experiments testing the findings of The Narrative Project. The Narrative Project was a wide-scale research effort to improve the public perceptions of global development in donor countries. Part one of our series explains GlobalGiving’s research methods and findings. Image from NarrativeProject.org. 

In the summer of 2015, I was one of ten nonprofit communicators who received a grant to test the findings of The Narrative Project. The Narrative Project was a wide-scale research project driven by the Bill & Melinda Gates Foundation, InterAction, and other major NGOs, that aimed to increase public perceptions of global development in the US, UK, France, and Germany. The Narrative Project researchers found that messages and stories carrying certain narrative themes—independence, shared values, partnership, and progress—motivated certain segments of the population to change their perceptions of global development. It also found an increase in the target group’s self-reported likelihood to take action to support global development causes. I was interested in whether or not Narrative Project themes would motivate people not only to change perceptions but also to act: to donate to global development projects.

In my work at GlobalGiving, I facilitate storytelling and fundraising training for thousands of nonprofits of all sizes, all around the world. So I wanted to find out how easy it was for nonprofits to adopt the Narrative Project recommendations, and, more importantly, to find out if nonprofits who used it would raise more money in their online fundraising appeals. 

Introducing a New Way of Hearing from Your Donors!

Introducing a New Way of Hearing from Your Donors!

Thanks to all the feedback we received from our GlobalGiving Project Leader survey, we have learned that you want more opportunities to get feedback directly from your donors! You told us this feedback would be valuable in understanding more about how donors react to your project reports, help you improve your current projects, and overall give a better sense of how donors feel about your projects.

GlobalGiving collects feedback from donors in a couple of ways. First, we collect feedback on their experience on the GlobalGiving website after they give a donation. This information helps us improve the donation experience and helps us to drive more resources to our nonprofit partners.

Second, we also collect feedback from your project reports which provides an opportunity for donors to share their thoughts on the work that you are doing. We used to do this by using a comment button at the end of project reports. We have recently made a change to this feature to make it more user friendly, and to increase response rates!

Thanks for Your Feedback!

Thanks for Your Feedback!

Here at GlobalGiving, we strive to Listen to, Act on and Learn from your feedback.  So we are very grateful for the 750+ responses we received for the Project Leader Quarterly Survey this May!  This survey has given us important insights into what you think of GlobalGiving and how we can better support the wonderful work that you do.

One of the questions we asked is what kind of improvements to the website would you like to see.  Thirty-three percent of you said creating project appeal templates to email donors outside of project reports is your top priority, while 20 percent of you would also like to be able to embed videos in project reports.  We hear you!  We will be working with our team to implement these features so you can better communicate with donors and show them the importance and impact of their support.

We also asked what training topics would be most beneficial for your organization.  Eighty-three percent selected “Reaching potential donors on GlobalGiving or on social media,” while over 50 percent of respondents would like trainings in managing donor relationships and communicating with existing donors.  It is clear that donor recruitment, management and retention are topics that you are interested in!  We will be sure to put together more trainings on donor relationships in the future.

New Roles Added to Your GlobalGiving Account!

New Roles Added to Your GlobalGiving Account!

Today, GlobalGiving is launching two additional account roles to make it easier for your organization to manage your GlobalGiving project. You already know that you can have Project Leader and Disbursement Contacts on your account, but now you can add Project Contributors and Rewards Contributors! By adding these additional account types, Project Leaders can receive assistance from other staff members on the various tasks required on GlobalGiving.

Why add these roles?

We know that organizations often have help from staff to finish all the necessary tasks to maintain projects on GlobalGiving. We want Project Leaders to have the ability to recruit volunteers to assist with this work without allowing them full access to sensitive information, such as bank details. By giving you more roles to assign to staff, you can have additional assistance with a variety of tasks and still hold privileges to private information.

Announcing the June 2016 Recurring Match Campaign

Announcing the June 2016 Recurring Match Campaign

GlobalGiving will be running our ninth Recurring Match Campaign from June 27 through July 1, 2016 to help incentivize your donors to start new recurring donations for your project!

Over the years, we’ve  found great success with this campaign. Since the first Recurring Match Campaign launched in August 2012, it has raised more than $1.6 million dollars from 8,167 donors for projects on the GlobalGiving platform! We hope you see the value in this campaign for your fundraising and promote it to your supporters.