Want to build your monthly giving program? Trying to incentivize donors to give on a more consistent basis? Look no further! GlobalGiving’s 100% Monthly Match on new recurring donations is a great opportunity for your organization to amplify its membership base, while also securing more consistent funding.
From now until December 31, 2019, all new monthly recurring donations made will be matched 1-to-1 to up $200 per donor per organization while funds last. Please note that this match is only applied to the first donation. With this match,starting a monthly giving program just became that much easier! At GlobalGiving, we believe that monthly giving programs are a great way to build a strong foundation of diverse donors. This is just one of themany reasons why starting a monthly giving program and encouraging your donors to take part in our 100% Monthly Match could transform your organization. When you build a strong donor base, you’re leading your organization towards the forefront of sustainable funding.
How To Get Started:
Send out an appeal: Thanks to GlobalGiving project appeals, informing your donors about this new matching opportunity is simple! As of this year, there’s no limit to how many project appeals you can send and now you can segment your appeals to get your message to the right audience!
Post on social media using our eye-catching graphics: We’ll make it easy for you. We provide the graphics – you make the post!
Talk about it at your next event: Sometimes the best way to engage your donors and inform them of new opportunities is through face-to-face interaction!
Link your project URL to recurring donation options: When promoting this match offer, link to your project using a URL that defaults to displaying monthly donations. You can do this by adding “?show=recurring” to the end of your project URL or go to the “SHARE” tab on your project page to find your unique monthly donation URL. This nifty trick prevents those trying to give monthly from accidentally making a one-time donation!
Terms & Conditions:
An anonymous donor has generously provided $150,000 in matching funds for new recurring donations on GlobalGiving. This matching offer is valid from January 1, 2019 through December 31, 2019 at 11:59:59 p.m. Eastern, or while funds last.
The purpose of this matching offer is to get more donors to sign up for recurring monthly giving. Why is this important? Monthly recurring gifts provide the projects on our site with a reliable and sustainable source of funds that they can use to plan programs, create budgets, and expand services. And that means more good happening on the ground!
New recurring donations created on GlobalGiving.org during this campaign will be matched 1-to-1 up to $200 per donor per organization while funds last. Eligible recurring donations of $201 or larger will be matched at $200, meaning a $200 recurring donation will get a $200 match.
To be eligible for matching, the recurring donation must last for at least three months after the initial donation (a minimum of four donations total). For example, if you start a new recurring donation in November and keep it active through December, January, and February, then your initial donation from November will be matched.
Recurring donations that are canceled after the initial donation but before the third automatic recurring donation are not eligible for matching.
Recurring donations made by project leaders or staff of the recipient project or organization are not eligible for matching. Donations from board members, however, are eligible for matching.
If you change the project that you are supporting, GlobalGiving will direct the match to the project selected when the third automatic recurring donation occurs.
Only recurring donations created on GlobalGiving.org are eligible for this matching offer.
This is a one-time matching donation to the project. It is not a repeating monthly match.
This offer limited to matching a donor’s first recurring donation to a project. If a donor cancels their recurring donation and makes a new recurring donation to the same project, they are not eligible for additional matching.
The intent of the matching offer is to match as many unique recurring donors as possible to as many organizations as possible.
GlobalGiving will monitor and review all donations made through this matching offer. We hope to match as many recurring donations as possible, but please note that to uphold the spirit of this matching offer GlobalGiving maintains the right to make a final decision on all matters concerning the allocation of matching funds. We reserve the right to prevent abuse of this offer and ensure that as many projects and donors are able to benefit as possible.
Several years ago, GlobalGiving launched project appeals, an email tool for nonprofits to reach all their projects’ donors. While we learned that appeals are effective fundraising tools, we also learned the restrictions we placed were too tight—nonprofits could only send appeals twice a year.
That’s why we’re so excited to announce that you can now send unlimited project appeals! While they are still subject to the 1-3 days’ review period, we’re excited to help your organization raise more money than ever using this tool.
We removed the limitations mid-March as a test, and have been blown away by the results: In 2019 alone,you’ve raised nearly $20,000 for earth-changing work using project appeals. That’s almost as much as project appeals have raised from 2016-2018 combined.
But we aren’t done yet: We’re now launching segmentation for project appeals. Now, if you log into your dashboard, you’ll see three segments available for sending project appeals:
Here’s how those segments are defined.
Active Monthly Donors: Donors with an active recurring donation to one of your projects. If a donor has a recurring donation but has also given one-time gifts to your organization, they will be in this segment.
One-time Donors who have given less than $100: Donors without an active recurring donation. The sum of their donations to your organization—whether they’ve given once or five times—totals less than $100 USD.
One-time Donors who have given $100 or more: Also donors without an active recurring donation. The sum of their donations to your organization totals more than $100 USD.
When sending an appeal, you can choose one of these segments, all three, or everyone subscribed to your project’s updates!
It’s important to remember that these numbers won’t total the exact number of donations your organization has on GlobalGiving. People may have unsubscribed to your project reports at some point, in which case they are also unsubscribed from appeals.
WHAT: The August Little by Little Matching Campaign is a week-long campaign designed to help celebrate the power of your crowd by matching donations up to $50 at50% with $60,000 in matching funds and $8,000 in bonus prizes.
Organizations with the GG Reward Status of Superstar will be awarded an additional 10% match on eligible donations!
WHY: This African proverb states it best: If you want to go fast, go alone. If you want to go far, go together. The Little by Little Matching Campaign is your opportunity to grow and strengthen your base of supporters and show that small donations add up to BIG change.
WHO: The Little by Little Campaign is exclusively for GlobalGiving Partners, Leaders, and Superstars. Active projects and microprojects will be automatically included. The deadline to submit new projects for inclusion in this campaign is Wednesday, August 7.
WHEN + WHERE: GlobalGiving’s 2019 April Little by Little Matching Campaign runs from09:00:00 ET on Monday, August 12, 2019, to 23:59:59 ETon Friday, August 16, 2019. Fundraising totals and bonus prizes will be displayed on the Little by Little Leaderboard.
WHAT: The July Bonus Day is a day to celebrate and bump up your BIG donors! Donations starting at $100 and up to $1,000 will be matched while $250,000 (UPDATED: 7/2/19) in matching funds remain. The higher the donation, the higher the match! There will be two $5,000 prizes. One for the project with the most $100+ donors and another for the project with the most funds raised.
WHY: Small-dollar donors are essential to building power and achieving organizational stability. With proper identification and cultivation, small-dollar donors can become large-dollar donors. These donors help keep the lights on and move the organization towards achieving its mission. This campaign is designed to celebrate the donors who keep the lights on and the momentous accomplishments their generosity makes possible!
WHO: All GlobalGiving Partners, Leaders, and Superstars are invited to participate and we’ll automatically include your active projects and microprojects. Whether you’re ready to participate depends on where your organization is at in the Identification + Discovery phase of major gift cultivation!
To learn more about major gift cultivation and identify where your organization is at, tune into the second half of the campaign overview webinar (minute 25:50).
For all organizations that decide to participate, please submit all items that require GlobalGiving approval (new projects, project edits, project appeals + reports) by Friday, July 12.