Center for Amazon Community Ecology (CACE) is a recipient of our 2015 Feedback Fund. Recently they shared these insights with us.
We promote conservation and sustainable livelihoods by building stronger communities in the Peruvian Amazon. The Fund allowed us to ask local artisans we work with about their economic realities and dreams. Along the way, we learned how to ask these questions better, with these insights:
Phrase questions around peoples’ normal frame of reference
We initially thought that since most people do not keep any records about their earnings or expenses, we would get the most accurate responses by asking people to provide monthly “averages” for certain sources of income or types of things they paid for. In practice, artisans had the best recall when asked about the previous six months of economic activity combined.